Foraging Cleaner Alcohol Options With Donna Katz

Donna Katz is the Founder and CEO of G's Hard Ginger Beer, a ready-to-drink dry hard ginger beer brand made with 100% real ingredients. She is focused on bringing natural, cleaner, and transparent ingredients to the alcohol beverage space. Donna is an Australian native and moved to Napa Valley, California, in 2013. She began dry-farming a small block of grapevines organically by hand and making restrained-style wines in 2014. Donna started fermenting ginger for her own digestive health when she was struck with the idea to create a brand of clean and functional alcoholic ginger beers. 

In this episode…

How can you create a business model centered around consumer and distribution relationships? What does it take to craft quality beverages with natural ingredients? 

Donna Katz saw a gap in the market for cleaner alcohol options that were fresh-tasting and not overly sweetened with added sugar. She was inspired to create her beverage while fermenting ginger for her own gut health. After sourcing natural and local ingredients, Donna decided to produce an agriculturally sourced brand. She believes in her brew and puts in the time to establish connections with her consumers and distributors to showcase the value of her canned ginger beer. 

On this episode of The Alexi Cashen Podcast, hear from Donna Katz, Founder and CEO of G's Hard Ginger Beer, as she details her process of crafting a clean, organic beverage brand. Alexi and Donna talk about the importance of transparency on nutritional beverage labels, how in-person networking scaled Donna's brand, and an exemplary business model to connect with consumers and distributors.