Episode 3: Behind The Rebuild, My Full Business and Brand Restructure Story

Building a business that reflects who you truly are isn’t a straight path. After quadrupling my revenue for four years straight, I reached the moment every evolving entrepreneur faces: the version I built no longer fit the version I had become.

This is the behind-the-scenes story of the full tear down: the brand, the offers, the direction—that I dismantled to make space for what wanted to emerge. This wasn't just a rebrand with new colors and fonts, but a new way of being that's more precise, nervous-system safe, and aligned with who I've always been.

For the creative leader navigating the uncomfortable space between who you were and who you’re becoming—this is your episode.

I share:

• Why I tore it all down, and what I'm building now

• The in-between-years of not knowing the answers

• The key moments I trusted myself—and when I didn’t

• The personal and professional unraveling and surrender that led me to deep clarity 

• How I navigated identity shifts, business model pivots, and pricing decisions

• The experiences that created nervous system patterns that made success feel unsafe (and how I'm rewiring that now)

• How I distilled my multi-passionate creativity into a clear, embodied brand

• What I’ve retired, kept, and created—and why

If you’re in the season of rebuilding or realigning, this one’s for you.

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Timestamps:

• 00:00 — For those who feel called to rebuild
• 03:42 — Naturally wired for success, naive to the pains of expansion (fitness to business years)
• 12:30 — The moment I knew I had to tear it down
• 15:48 — The nervous system wiring of "success equals suffering"
• 19:02 — Dissolution of a centralized brand and the years of exploration
• 22:15 — Starting a second company (and the deeper fear running that decision)
• 32:10 — Decentering business to prioritize play, community, and relationships
• 40:25 — The Brand Arc; deep self inquiry and the vision that changed everything
• 47:30 — Business model testing: masterminds, 1:1s, courses — feeling into what’s true for my energy
• 49:42 — Nervous system healing: meeting the parts that wired letdown and fear of success
• 52:06 — Designing a body of work that feels like home

Book Recommendations:

The Way of Integrity, Martha Beck

Followed, Amanda Bucci