Heather Mason [EP 146] why strategy is most important with regards to events, surviving a stroke at age 40, and why an abundance mindset and niche focus is needed.
Show Notes:
4:33 - What inspired Heather to major in journalism and marketing.
5:27 - The five people who changed Heather's life.
7:15 - The Chronicles of Narnia.
11:28 - The lesson of Kodak, marketing and fear.
14:00 - Leaving Charles Schwab with $1400 in the bank.
15:38 - Heather's definition of fear.
18:16 - "Logistics are not where events are, it's in the strategy ..."
23:46 - The Surefire Girls Conference.
27:06 - Abundance and niche focus.
30:38 - Why Heather is excited about what is going on in the event industry.
36:08 - Having a stroke at age 40.
41:50 - Improving writing skills.
42:53 - "You can't move faster than life is going to let you ..."
How to reach Heather: Website | Linkedin
Book Recommendations:
The Popcorn Report - Faith Popcorn
The Tipping Point - Malcolm Gladwell
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