The Amy Porterfield Show

The Amy Porterfield Show

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.

Episodes

The $15 Experiment That Generated 6-Figures with Sarah Williams

October 7, 2025 • 44 mins
Coaching Week Converts Better Than Webinars...Here’s How To Do It What if you could run one simple event that builds trust, delivers quick wins, and brings hundreds of new members into your program? I know it sounds too good to be true, but my friend Sarah Williams is here to share the exact formula!  Sarah is the founder of Launch Your Box, and she’s mastered a strategy she calls Coaching Week. After adding over 1,000 member...
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5 Things I Quit to Hit My First Million

September 30, 2025 • 33 mins
How to Do Less and Earn More  Sometimes the fastest way to grow your business isn’t about adding more — it’s about letting go. In this episode, I’m outlining the five specific things I quit that unlocked my path to sustainable seven-figure growth. Each quit felt uncomfortable in the moment, but it was exactly what I needed to step into my CEO role and finally scale with confidence. If you’ve ever felt maxed out, stuck in the ...
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The Brutally Honest Evolution of My Courses

September 23, 2025 • 33 mins
The Part of Course Creation No One Talks About (And Why You Need to Start Anyway) Ever think that a messy first course and a few failed launches could eventually lead to your signature program? In this episode, I’m taking you behind the scenes of my journey with digital courses—from my very first $267 launch to creating Digital Course Academy—and showing you how every single step (even the missteps) led me to finding and perfectin...
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I Wasted $20,000 (Here’s the Lesson I Still Use Today)

September 16, 2025 • 24 mins
Your Fear Of Wasting Time And Money In Course Creation Is Costing You (+ A Hack To Fix It Fast) If you’ve been sitting on a course idea for months (even years), telling yourself you’ll do it “someday,” chances are fear is in the driver’s seat. Maybe you’re worried it will take too much time, cost too much money, or flop without the perfect polish. I know those fears all too well, because I’ve made expensive mistakes myself… incl...
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Launch Diaries: AI, Trends & The Truth About Selling Courses in 2025

September 9, 2025 • 29 mins
What 6 Top Course Creators Would Do If They Were Launching Today  What if you could pull up a chair to a private mastermind with online business leaders and hear exactly what they’d do if they were creating and launching a digital course today? Well, you’re in luck, my friend! In this episode, you’ll get insights from my most trusted entrepreneurial friends — the ones I’d personally call for advice — on how to build a course that ...
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Why Most Course Launches Fail (and How to Fix Yours)

September 2, 2025 • 38 mins
The Launch Strategies That Actually Work In Today’s Trust-Recession Market In this episode, I’m joined by Emily Hirsh, CEO of Embodied Marketing, to uncover the strategies that are actually working in today’s digital course landscape. We’re no longer in the early days when a course could succeed just by sharing information. Today’s buyers are overloaded, skeptical, and more selective than ever. What’s winning? Messaging with an...
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My "Best and Worst" List of Current Digital Course Trends

August 26, 2025 • 37 mins
The “Old Way” Of Creating Digital Courses Doesn’t Work. Here’s What’s Replacing It If someone told you digital courses are dead, I get it. I've heard that too. But here’s the truth: the old way of creating digital courses? Yeah, that’s done. But the new way is more powerful, more profitable, and honestly...way more fun!  In this episode, I’m breaking down the shift I’m seeing in the digital course world and sharing why I’m so e...
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[CASE STUDY] One Custom GPT. 600 Sign Ups. 2 Weeks.

August 19, 2025 • 38 mins
A Digital Course, an AI Bot, and a Smart Two-Offer Strategy That Works If you’ve been wondering how AI can create true opportunity in your business, this episode is worth the 36 minutes. I’m chatting with Becca Harpain, a Digital Course Academy student who didn’t just create a successful digital course, she took things to the next level by launching a custom GPT that serves a different audience and brings in an additional strea...
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7 Ways to Make Money Before the End of the Year

August 12, 2025 • 37 mins
Revenue Not Flowing Like It Used To? Here’s The Fix. Let’s face it → things in the online space have shifted. Buying behavior has changed, conversions have slowed for many, and the strategies that used to work aren’t landing like they used to. But don’t hit the panic button just yet. In this episode, I’m giving you 7 real, achievable ways to bring in more revenue right now without having to launch something brand new. These aren’...
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AI on Autopilot with Rick Mulready

August 5, 2025 • 50 mins
The Future of Your Business Includes AI Agents… And They’re Not as Complicated as You Think In this episode, I sit down with my longtime friend and AI-savvy entrepreneur, Rick Mulready, to talk about something that's been blowing my mind lately → AI agents. You’ve heard about ChatGPT, and if you’re an overachiever, you’ve even dabbled in CustomGPTs. But AI agents are the Mac Daddy of them all. Think, responding to data in real ...
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How to Scale Without the Chaos

July 29, 2025 • 29 mins
Here’s What I Wish I Knew at Each Milestone If you're sitting at six figures and asking yourself, "What do I need to focus on to grow this business the right way?" — this episode is your roadmap. I’m walking you through what I call the three critical scaling phases: the Foundation Phase at $100K, the Momentum to Millions Phase at $500K, and the Leadership Expansion Phase once you’ve hit $1M. I break down the exact moves to ma...
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What to Stop Doing to Create a Life You Love with Sahil Bloom

July 22, 2025 • 46 mins
You’ve Made More Money Than You Ever Thought Possible—So Why Doesn’t It Feel Like the Life You Wanted? What if money isn't the ultimate measure of success? My conversation with bestselling author Sahil Bloom seriously challenged the way I think about wealth, and I have a feeling it’s going to do the same for you. In this episode, Sahil shares how a wake-up call led him to walk away from a prestigious job and move across the cou...
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Know Your Numbers: The Game-Changing Shift Most Entrepreneurs Skip

July 15, 2025 • 43 mins
The Real Growth Is Hidden In The Data That Most People Overlook In this episode, I’m pulling back the curtain on the exact numbers I teach inside my Millie Club Mastermind. These are the same numbers that help 7-figure business owners stop flying blind and start making decisions that actually move the needle. If you’re only tracking top-line revenue, you’re missing the full story. The four numbers I walk you through today are the...
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More Peace, More Profit: The Power of Walking Away From the Wrong Goals with Morgan DeBaun

July 8, 2025 • 48 mins
The Bold Reset You Didn't Know You Needed If you’ve ever found yourself chasing a version of success that no longer fits, this episode is your reminder that you have the power to rewrite your rules. I’m joined by powerhouse entrepreneur and author Morgan DeBaun to explore what it really means to build a business and life on your own terms. We talk about everything from recovering from burnout, scaling sustainably, and how to unap...
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Your Copy's Too Safe - Here's How to Fix It (And Finally Sound Like You)

July 1, 2025 • 29 mins
When Your Copy Evolves, So Does Your Business  In this episode, I share how shedding "safe" copy transformed my business. From sharpening your brand message to showing up as your unapologetic self, I dive into the copywriting strategies that helped me write with more clarity, confidence, and connection. You’ll learn how to channel bold, emotionally resonant messaging that doesn't just attract your audience—it moves them to act....
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Design Like a Big Brand, on a Small Budget with Jen Olmstead

June 24, 2025 • 41 mins
The Website Upgrade Your Business Has Been Waiting For Want a brand that instantly builds trust and makes you money? It all starts with your website. In this episode, I’m joined by Jen Olmstead, co-founder and lead designer of Tonic Site Shop. Jen is a design powerhouse with a journalism background, and she’s here to show you how to incorporate your story into every corner of your brand. We talk personal newsletters, visual b...
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The Pressure to Keep Winning (and What It’s Costing You) with Patrick Lencioni

June 17, 2025 • 53 mins
What Helped Me Trust My Team, Protect My Energy, and Step Into True Leadership I’ll be honest—this conversation with Patrick Lencioni shook me (in the best way). If you’ve ever felt like running your business is way harder than it should be, or like you’re carrying the weight of every single task on your back, this episode is going to be a game changer. Patrick introduces his powerful framework called the Six Types of Working...
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Not Burned Out, But Not Excited. Now What?

June 10, 2025 • 31 mins
Joy Is Not a Reward for Success — It's a Tool That Drives Sustainable Success  In this episode, I’m talking to the version of you who’s not completely burned out…but you’re definitely not lit up either. You’re just fine. You’re checking off the to-dos without that sense of momentum, joy, or excitement that once fueled your business. Sound familiar? You’re not alone — and the good news is I have a plan to help you get you your...
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Land Big Media - No PR Team Required with Susie Moore

June 5, 2025 • 50 mins
The New Visibility Strategy That Doesn’t Require Hustling, Performing, Or Pretending Let’s be honest—social media can feel like a never-ending hamster wheel, and trying to “beat the algorithm” is exhausting. That’s why I wanted to have a real conversation about an entirely different visibility strategy—one that actually works and doesn’t rely on social media at all. In this episode, I sit down with my dear friend and media expert...
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The Bridge Offer Strategy: Your Missing Link to Move Sales

June 3, 2025 • 36 mins
The Simple Shift That Turned My Low-Converting Offer Into Scalable Success Let me say something that might feel like a relief: you don’t need more offers. What you actually need is a clear path for your audience to say yes. In this episode, I’m sharing a massive mindset and strategy shift I made in my own business—one that took me from trying to push the “perfect” pre-course product to finally understanding how to guide my au...
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