What Artists Need to Know About SEO with Meg Casebolt (222)

You work hard on your art. You want people to discover it. But if you’re relying entirely on social media to be found, you're building on shaky ground.

Search engines like Google, YouTube, and even Pinterest remain powerful tools for helping people find you and your art—but only if you’re strategic about how you show up there.

In this episode of The Art Biz, host Alyson Stanfield talks with her go-to SEO coach, Meg Casebolt, about what artists need to know about Search Engine Optimization (SEO) and how to take ownership of your content online.

Meg helped Alyson make sense of 20+ years of blog content and gave her the confidence to be more intentional moving forward. She breaks SEO down in a way that’s accessible and artist-friendly—even if it’s not your favorite thing to think about.

We discuss:

• The two things you must own online (spoiler: Instagram isn’t one of them)
• How search engines work and what they’re really looking for
• Where and how to use keywords on your site and images
• What alt text is (and how to write it)
• Whether blogging is still relevant in 2025
• Analytics to pay attention to—and how often to check them

Your Action Step

Take just one small step to improve your online presence. Update alt text, rewrite a product description, or add relevant keywords to a page. Share your progress with me on Instagram @alysonstanfield and use #artbizsuccess.

🔶 Want help building a better content structure? 🔶

Join me inside Essentials for Artist Success, where we’re about to kick off The Artist’s Content Compass workshop. You'll get the tools and support to make your content work harder—without burning out.

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/casebolt-seo

⭐️ Connect with Meg, find her podcasts, and learn about Content Love Lab: https://loveatfirstsearch.com/

🎧 RELATED EPISODES

These episodes feature stories about artists’ success online:

Presenting Yourself Professionally on Your Artist Website with Jessica Burko (174)

The Key to Success on Social Media with Cathy Nichols (ep. 154)

Stop Incessantly Feeding the Social Media Algorithms with Kamal X ****(ep. 172)

Technology Is Your Colleague in the Studio with Iris Scott (ep. 203)

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/