The Art of Online Business

The Art of Online Business

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle. Join fellow online course creators and coaches as we delve into things like • sales and marketing optimization, • and systems and processes • funnels and • Facebook ads for seamless scaling! Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist & Funnel Fixer to 6 & 7-figure online course creators, membership owners and coaches. Enjoy a mix of actionable solo episodes, interviews with online experts, coaching case studies, and more to elevate your business. You’ll get weekly insights on Facebook ads mastery, productivity, scaling courses and memberships, evergreen funnels, podcasting, YouTube growth, and more. Hit "Subscribe" and let's gooooo!

Episodes

May 27, 2024 35 mins

I get to know Selena Conmackie, a WordPress wizard who's all about serving digital small businesses.  We talk about her dual role as a designer and a digital strategist, and why she's everyone’s tech bestie. We also touch on personal stuff, like the impact of our business choices on family life, and the legacy we're building for our kids. 


Watch the episode  How Website Analytics Can Super Charge Your Marketing E...

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I'm breaking down the anatomy of successful Facebook ads, showing you how to optimize the visual and textual components for maximum impact. Check out examples from my clients on my YouTube channel or follow along here as I describe how to make every part of your ad work hard for your business. 


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Ben and I discuss how to tailor video content to various stages of the customer journey, from capturing attention to closing sales. Ben shares insights on choosing the right type of video production for your business goals and how to strategically place content for maximum impact. If you're looking to enhance your video strategy and connect more authentically with your audience, this episode is packed with actionable tips.


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Join me as I catch up with Ben Amos, a former coaching student who's now an expert in video marketing. 

We reminisce about our first meeting and talk about how speaking at Social Media Marketing World catapulted his career. Ben also shares invaluable insights into how he's evolved his business strategies post-pandemic and balances his passion for teaching video strategy with running his agency. 

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I break down why cost per result matters more than cost per click when budgeting for Facebook ads, especially for course creators like you. 

You'll learn how to figure out what cost per acquisition your business can handle to hit your profit and revenue goals, and share a few tweaks to optimize your funnels and ad copy for better performance in your next launch. 


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Sam, the founder and lead copywriter at Nomad Copy Agency, is back to discuss the essential role of copywriting in business, emphasizing how strategic ad copy can enhance your sales pages and emails, helping you connect with your audience effectively while you focus on other aspects of your life. 


Watch the ‘Before We Hit Record’ episode and get to know Samantha Burmeister.





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Samantha Burmeister, founder of Nomad Copy Agency, talk about her life as a digital nomad and how she successfully combines extensive travel with running a thriving copywriting business. Hear about her journey from a corporate job to becoming her own boss and setting up shop in scenic spots like Bali. 


Watch Why Copywriting Trumps Website Design with Samantha Burmeister (releases May 15th)!


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iPhone users now get charged 30% extra for boosting posts!! Learn a smart alternative ads setup to boosting that  you can do inside of Facebook Ad Manager. (You're going to want to watch this tutorial on my YouTube channel.) 


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I welcome back TaVona, a business strategist and master certified life coach, to talk about minimalist marketing and the Oprah effect. 


Watch the ‘Before We Hit Record’ episode and get to know TaVona Denise.


TaVona shares how leveraging the Oprah effect through guest appearances on other platforms can enhance your reach, shorten the sales cycle, and attract clients. We also discuss the value of working smarter, not harder, ...

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I get to know TaVona Boggs, a Master Certified Life Coach and Business Strategist.

Watch the guest expert episode with TaVona Denise (releases May 8th): Use Minimalist Marketing & The Oprah Effect To Grow Your Business


We discuss her journey from physical therapy to life coaching and eventually moving to Mexico. TaVona shares insights on going through business challenges, the perks of running a business w...

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In this episode, discover the Facebook ad creatives that are yielding impressive results for my clients. Learn how to select the best content from your organic Instagram posts and leverage it effectively in your Facebook ad campaigns. Plus, I share the second-best performing format that might just change your advertising strategy. 


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support...

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In this episode, Tracie Patterson is back to share insights on increasing sales for online business owners who prefer not to be in the spotlight.


Watch the ‘Before We Hit Record’ episode with Tracie Patterson.


Tracie Patterson, an offer and sales coach, emphasizes the importance of aligning sales strategies with personal preferences and boundaries. By focusing on building trust and rapport through various mediums, such as v...

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In this episode of "Before We Hit Record," we are joined by Tracie Patterson and we get into a candid and insightful conversation about our backgrounds, experiences, and journey into entrepreneurship.


Watch Authentic Sales Strategies for Those Who Prefer to Stay Out of the Spotlight with Tracie Patterson (releases May 1st)


Tracie, offer & sales coach, shares her unconventional approach to sales, drawing from h...

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I reveal a critical mistake to avoid in setting up Facebook ads for sales campaigns. This comes straight from a strategy call I recently had with a client.


Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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In this episode, I team up with AI Marketing Coach John Mendez as he explains 'prompt engineering' i.e.  how to guide ChatGPT using the RACE framework for precise responses that can accomplish what you need in your business. 

Listen to the ‘before we hit record’ episode with John Mendez.


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In this episode of "Before We Hit Record," John Mendez and I have a deep conversation about our journeys toward wealth and personal development. 


Watch the guest expert episode with John Mendez (releases April 24th): How to Turn ChatGPT into a Swiss Army Knife


We both come from immigrant backgrounds, and our discussion offers rich insights into how our unique experiences have shaped our paths to success. Tune in t...

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In this episode, I share a vivid story from my time in China about a spicy dish called hu pi jian jiao, or tiger skin peppers, and how it relates to the importance of testing your ads. Just like I experimented with new dishes with friends, you can test new ad copy and creative in a low-stakes environment. By doing so, you can learn what works and apply those lessons to your launches. 



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In today's episode, Dallas Travers and I will be continuing our discussion on unscalable high-ROI activities and the importance of leading with values in your online business. This is part two of our conversation. If you missed part one, you can find it in the show notes below.


Listen to the ‘before we hit record’ episode with Dallas Travers.


Dallas shares her journey as a coach, emphasizing the value of belonging, age...

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In this Before We Hit Record  episode, we are joined by guest Dallas Travers. During our casual conversation, we touch on her career journey, experiences in Portland, and even her husband’s involvement in experimental theater. Tune in to get to know Dallas and hear about her insights on coaching and creating an impact.

Watch the guest expert episode with Dallas Travers (releases April 17th): The Best High ROI Business Acti...

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Subscribe to The Art of Online Business’s YouTube Channel to see this episode.
I dive into the best ad objectives to use in Facebook Ad Manager for optimal results. I emphasize the importance of aligning objectives with your goals, debunking the myth of tricking the algorithm for cheaper traffic. 



Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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