The Art of Online Business

Melissa Mitchell shares why a YouTube channel is essential for driving organic, high-quality leads and shares her expert strategies to make your channel a success. We unpack how to get started, optimize your content, and leverage YouTube's unique benefits to fuel your sales funnel. 

Find out How Melissa Mitchell Built Her YouTube Marketing Empire

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Melissa Mitchell, the brain behind Wandermint Creative, shares how she built her YouTube marketing empire and how it fuels sales funnels with top-notch leads. 

Watch the episode Use YouTube to Funnel Great Leads to Your Business with Melissa Mitchell (releases July 24th)

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Learn why starting your Facebook ads right before a launch is a big no-no, just like rushing off in a cold Michigan winter without warming up your car. I discuss the three major pitfalls of last-minute ad campaigns and how they can lead to high stress and low profits. 

I share a better strategy for using Facebook ads effectively to ensure your launches are smooth and successful. Plus, I touch on why nurturing leads well be...

Natalie Koussa, a podcast tour strategist who helps her clients shine in their industry by mastering podcast tours, breaks down how to become the only choice for your audience and shares her secrets on creating a successful podcast tour. 

We also get into the nuts and bolts of handling rejections and making your message resonate with potential clients. 

Get to know Natalie in the episode 'Before We Hit Record With...

I chat with Natalie Koussa, a podcast tour strategist who helps clients stand out by guesting on podcasts, lots of podcasts. We're getting personal, sharing our journeys, and uncovering the ins and outs of podcast tours—why they're game-changers for sales and influence. 

Watch the episode, Become the Go To Industry Authority In Your Niche by Going on a Podcast Tour with Natalie Koussa (releases July 17th)

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A sales page can be divided into three main parts and I frequently see my coaching clients missing the first part that appeals to someone's emotions.  I share why this part is more important than the logical and urgency portions of a sales page. 

I'll show you my sales page and explain the mistakes to avoid and how to connect better with your customers. 

Click here to watch this episode on YouTube.

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Laura Higgins is an expert at coaching creatives to hit those impressive 30K+ months while keeping life fun and free. We dive into the unexpected strategies that boost revenue, and trust me, her tips on making effective offers are gold. Want to boost your business? Laura spills the secrets right here. 

Get to know Laura in the episode 'Get to Know 7-Figure Business Coach, Laura Higgins.’

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Join me and 7-Figure Business Coach, Laura Higgins as we chat about her journey from playing in a family band to running her own seven-figure business helping creatives. We also talk about how growing up in church shaped us. It's a cool mix of personal stories and solid tips. 

Watch The Strategy to get to 30k+ Months with Laura Higgins (releases July 10th).

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My wife Jamie is back and we discuss the five non-negotiables that we're working towards in both our business and personal lives. We talk about everything from daily movement to maintaining consistent social media presence. 

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• Get Ada...

Marisa dives deep into the art of storytelling. She shares her expertise on crafting compelling stories with her Story Stripdown framework. We explore how these stories can connect more deeply with your audience, helping you sell your offers more effectively.

Get to know Marisa in the episode 'Before We Hit Record With Copy Mentor Marisa Corcoran'.

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Get to know copy mentor Marisa Corcoran as we talk about where our names came from, life's unexpected journeys, and the road trip Marissa took across the US with her husband and dog. We don’t just talk about personal stuff, but also some of the ways we've learned to integrate and respect diverse experiences into our businesses. 

Watch the episode Crafting Compelling Stories That Sell Your Offer With Marisa Corcoran (r...

My wife, Jamie, and I break down an ad from Social Shirley and share what we'd tweak. Catch us get real about ad creatives and copy—plus, snag our thoughts on why reels are rocking it for ads right now.

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• Learn the 7 biggest FB ...

Caryn has this amazing knack for closing 100% of her discovery calls without really having to sell. In the last 15 minutes she shares that funnel. Before that we talk about how she makes the invisible visible, turning hidden results and experiences into messaging that naturally attracts the right people. 

Get to know Caryn in the episode 'Before We Hit Record With Caryn Gillen'.

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Caryn helps coaches make their businesses as great as their coaching. We chat about everything from the hidden experiences in coaching that lead to powerful results to how Caryn achieves a 100% close rate on her discovery calls. 

Watch The 100% Close Rate Discovery Call Funnel with Caryn Gillen (releases June 26th).

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I'm sharing my thoughts on the good, the bad, and what could be tweaked for better results. From the effectiveness of her ad copy to the strategies she employs, I break down what's working and what's not.

Click here to watch this episode on YouTube. 

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• Su...

Imagine your business making $1,000 a day while you're on Survivor! Liz Wilcox, the fresh princess of email marketing, is back for another episode where she shares how she set up a business that not only runs itself but thrives. 

We dive into how you can spend less than 20 minutes a week on your emails and tweak your welcome sequences for better conversions. Plus, Liz gives away a powerful freebie that could transform...

Liz Wilcox, the fresh princess of email marketing, and I talk about how she makes email marketing easy and effective for small businesses. She shares her insights on making emails people want to read and buy from. Plus, she reveals how she set up her business so she could step 100% away for three months to compete on Survivor. 

Watch Mastering Email Marketing to Generate $1,000+ a Day with Liz Wilcox (releases June 19th).

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I get into the Sales Girls' Facebook ad library, analyzing everything from their creative strategies to the actual content of their ads. Whether you're listening or watching, I'll make sure you can follow along and pick up some valuable tips to apply to your own ad campaigns. 

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Instagram Growth and Scaling Strategist Holly Hillyer talks about how to grow Instagram in 2024. She shared some killer strategies on gaining email 50 subscribers daily through Instagram, with insights on what's working best for her clients right now. We also talked about common mistakes and hot tips on how to make your content work harder for you. Holly even gave my Instagram a live audit on air, so check it out for some real...