April 28, 2025 • 30 mins
Jac Kalaher has over 20 years of experience in marketing and is a certified Transformation Life Coach. She helps people find their true purpose and build meaningful brands using clear, purpose-driven strategies. Her work combines smart marketing with a big heart.
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Jac shares how she goes from feeling lonely after a military move to starting a fast-growing local group and launching her own social media agency. She tells the story of how St. Johns BFF (Business, Faith, and Friendship) started because people in her community needed real connection—and how following faith, not just hustle, helped her take the next right steps.
We also talk about the hardest year she’s faced financially and how she stayed focused on her mission, even when it didn’t make sense on paper. Jac’s journey is full of brave steps, strong faith, and a deep love for helping others.
Watch the next episode on YouTube, "Give Instagram What It Wants How to Grow Faster Featuring Jac Kalaher"
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
We have got a powerhouse of a guest that
you're going to want to see.
So click down in the show notesbelow if you're listening
audio-wise, wherever you'relistening from, and go over to
YouTube so you can see JackCallagher.
I met her at the CreativeEducators Conference.
I got it right.
Fifth time's a charm.
Fifth time's a charm.
(00:21):
Last no.
Two weeks ago, and as we wereon the bus riding home, I
invited you, jackie, on thepodcast, before really knowing
what we could talk about, butjust understanding that the
listener would benefit from youbeing here and our conversation.
And so I told Jamie about you.
And here we are, and we'vealready hidden it off even more
(00:42):
than we did while we were at theconference together.
It's 20 minutes in and we'refinally recording for the
listener.
You can get it on this goodnessright.
Speaker 3 (00:50):
Yes, I love it.
Thank you so much for having me.
It's so nice to finally meetJamie.
I've heard so much about youand I just can't wait.
I don't know where we're goingto go, but I know, wherever we
go, the listeners are going toget something out of it and we
can bless all the people, do allthe things.
Speaker 1 (01:03):
Absolutely, absolutely.
So, dear listener, here's alittle bit about Jack so you get
some context.
She is a mother of four boys,devoted wife and a daughter to
the most high king, jesus.
I will say Jesus.
With over two decades oftransformative experience in the
marketing industry and acertification as a
transformation life coach, shehas dedicated her career to
(01:27):
helping others discover andachieve their true purpose
through intentional,purpose-driven marketing
strategies.
She's passionate, superpassionate, but passionate about
growth mindset and is known forher authentic, faith-led
approach.
She's been in the selling spacefor the past 11 years.
She's mastering the art ofauthentic connection through the
(01:49):
digital age.
Speaker 3 (01:51):
So, yeah, I love the Lord and called to help people
bring their mission and theirvision to life.
We're all created for a purposeand so a lot of people, when
they get lost, they don'tnecessarily know what that
purpose is.
But God literally created us inour timeline, right now.
Right now and this like in 2025to do what he's called us to do
Not to work to get into heaven,but to do to make an impact
(02:17):
here on earth.
There we go.
Yeah, I hope you do it ononline too Digital, fancy way to
say it.
Speaker 1 (02:27):
Well, jack, my first question is it's a mouthful of a
question, but you have a socialmedia marketing agency.
You founded a community thatfocuses on business, faith and
friendship, which I saw, bff.
Speaker 2 (02:36):
But it's not.
Speaker 1 (02:36):
Best Friends Forever.
It's business and friendship.
You're a public speaker, you'reco-hosting another conference
and you raise four kids.
How do you pour so much out ofyour soul?
Speaker 3 (02:51):
you know, I also run the local lacrosse league with
my husband.
I was like, I don't know if youall know that I will say right
now, in this very busy season,and my husband, my husband
actually is in chef school andhe's doing his externship right
now.
So he's working on top of hisfull-time job, 30 hours on the
weekend until May 21st.
So you caught me in thecraziest season of our lives,
(03:15):
like the chaos, chaos.
So that's a really goodquestion and I will first and
foremost say creating my bookendroutines, my morning and my
evening, and getting into theBible, first thing.
If I don't do that, it slips,it crashes, and so I wake up.
Let me give you a littlerundown of my day.
I wake up at like five andsnooze till five, 30.
(03:37):
I try not to.
Sometimes it's four, four, 15.
The goal is four o'clock, okay,the goal is four o'clock so.
But then I get up and the firstthing I do is I grab my coffee,
I grab my, my supplements, Isit down with my electrolytes
and I turn on my fireplace and Isit in front of that every day,
whether here in Florida, evenif it's a million degrees out,
because the gas fireplace it'sactually puts off no heat, it's
just for looks.
Yeah, well, and I and Ihonestly I dig into the word and
(04:00):
everyone's like well, where doI start in the word?
If you're brand new, you canstart in the New Testament.
So the gospels Matthew, mark,luke and John you can just
literally open up to the backend.
Those four are really good, butI use a cheat sheet.
I have right now a Christianstudy Bible that's great and has
a guide that walks you throughthe Bible in a year, because
it's overwhelming.
And when you can't play eightball with the Bible, I used to
(04:22):
do that growing up because Iwasn't always really a Christian
with a relationship with theLord and I would go to hotels
and I would eight ball it.
Right, you know, because hotelssometimes have, or they used to
, the Bibles in the draw.
You know, yeah, well, Iactually stole one when I was
little and I felt terrible.
I didn't know you were allowedto take up, I didn't know that
(04:42):
was a thing, but I really wantedto buy people and they couldn't
figure out what I am.
So I was like I need this, butI was doing the Bible.
You probably need it.
Yeah, they were put there to betaken.
And then I was like I'm prettybad, since forgiven Would eight
ball it because I had no guide,so I would eight ball it by by,
(05:02):
just if you're listening and notwatching, yeah, literally are
just opening up to page andreading it and like, yes, please
hit me exactly where I need tobe hit today.
Not recommended Not, but whenyou don't know anything, it's
better than nothing, right, andyou're like, okay, at least I
read something.
It's not necessarily the bestway to go about it, but if you
do have a guide or you do this,start in the gospels Matthew,
(05:23):
mark, luke and John.
There are Bibles that will giveyou the Bible in a year.
And then this, my third littlepoke here, is navigators.
Have you guys heard of thenavigators?
Speaker 1 (05:32):
Yeah, I think vaguely , I remember.
Speaker 3 (05:35):
And so you can just Google navigators.
Five by five, by five, PDF.
You're literally reading theBible five days a week.
Five minutes and I don't knowmaybe five verses.
I don't know what the last oneis.
I'm not going to lie, but it'sfive by five, by five, and I
last year read I think it wasjust the, it was the New
Testament.
I read just in the NewTestament last year.
(05:56):
That's what it was and it wasawesome and it has for those
that like a checklist, there's atiny box and you check it off
and you move on and you haveweekends off because chaos and
busy.
But that is how I start Everymorning is my Bible study and
then I usually do a personaldevelopment and then I get my
kids up and we go through thechaos of everything and then I
do a workout.
(06:17):
I try to do five days a weekbecause that helps with my
mental.
Um, I'm a nicer person when I domy exercises, my therapy my
husband will check in and youknow I love him so much.
He's like hey, have you likeworked out?
You didn't.
Why would you say that?
I just maybe you take some timefor you and I'm like, you're
(06:40):
right, I'm gonna write and mypeloton is hiding.
I moved it over there so y'allcan't see it, but I literally
have it right there 30 minutesfor mental sanity.
Go through the day, thebusiness meetings, the kids
stuff, the homework, thelacrosse, all of it.
And then in the evening youknow my, my routine is as simple
as I do on my face routine,like I do all my face washes and
stuff.
It slows me down, down.
(07:01):
It's like 92 steps becausewe're getting older.
Speaker 1 (07:03):
There's probably out there, this is the one I
currently use.
Speaker 3 (07:07):
But it calms me, I lay down and I highly recommend
reading a book.
But I also like, like hallmarkmovies because they're
mind-numbing.
I don't have to think and Ialways know the answer, and then
I go to sleep.
Uh, there's no question what'sgonna happen.
I don't have to wait to seethat.
I know they're going to wait tothe very 10 minute, last 10
(07:27):
minutes to kiss, and they'reheavily ever after.
So I'm right.
Speaker 1 (07:33):
So with that, yeah, managing those bookend routines,
but first the lord start offwith the lord great my, my
cheeks correct, like withsmiling and laughing, like and
just enjoying what, the, what,the what the listener in please
like on a snapshot of yourbusiness as it stands now.
(07:56):
Like, what are your sources ofrevenue?
Like, what businesses are youinto?
Like, and too, I know you justshared that you, since we were
at the conference together andyou were up on stage doing a
pitch, like you also have justfigured out like the best way to
share, so please share.
Speaker 3 (08:12):
So let me scoot back.
I need to rearrange myself.
I get excited, yes, so Iactually I picked up this word
from the conference was I do agamut of things.
I think as entrepreneurs, we do.
We have our hands in lots ofdifferent pots because we're
creative or we're a system,whether a creative brain or a
systems brain.
Either way, you take on thingsbecause you're excited by them
(08:33):
and you want to launch them.
So keep doing that, right.
However, you don't have to feeluncomfortable when someone asks
you what you do, and if you do10 things to be like well, I do
a lot, and so I do this and thisand this and this and this, and
it comes off and with a lack ofconfidence, and then, therefore
, you're shutting off I hate tosay it, but a sale right,
because they're like nevermind,this person doesn't know what
they're doing.
Well, a lot of the times, I doa gamut of things as well, and I
(08:58):
think if you start with whereyour heart is called to, whether
you're making money in it ornot, start with that and share
how everything else trickled outfrom that.
So for me, I'll give you this.
It's called the perfect pitch.
This probably won't air by nextweek, good Cause I'm not
allowed to share it until theconference.
So you guys get, that's all Ihear after right After April
25th.
Yes, perfect, okay.
(09:18):
So the perfect pitch isessentially what you do.
So here's mine.
So the perfect pitch isessentially what you do, so
here's mine.
I am Jack Callaher.
I own a networking company thatreally has turned into a local
movement here in St John'sCounty, florida.
It is called St John's BFF.
Bff is business, faith andfriendship.
So whether you have a businessor you buy from businesses which
(09:40):
is everyone, because if notwe'd be naked and you're a liar
so you buy from businesses, weget in the room, right.
So business, there's our first.
Our second is faith.
Whether you have faith or youneed faith, we are not here to
judge you.
It's not our job.
Matthew 7,.
I love it because it takes thepressure off.
We're just called to love you.
So, whether you have faith orneed faith, get in the room.
(10:05):
Don't judge us.
We're not going to judge you.
I love my Jesus.
And then friendship.
My husband was in the militaryand so we moved all over the
country.
We really want the depth offriendship and not the breath.
When we moved to this area.
Six years ago, my husband was acivilian and so it took us a
really long time to make friendsin the military world.
It's like, hey, we all knowwe're moving, you get it, you
connect your best friends, youhave babysitters, you have birth
coaches if you need them,whatever you need.
(10:26):
Yeah, that is the environment.
And when we got out, I waslonely.
So business and friendshipright Back in businesses, depth
of friendship, all the things.
But from that stemmed a needwithin the community that I saw
and people kept asking me forhelp.
Jack, you're so good at socialmedia marketing, you're so good
at marketing.
Where did you get thesecreative ideas?
How did you come up with BFF?
(10:46):
And then this and this.
So what, like, what is that?
And I was like, okay, well,from there I launched what's
called the mission social andthat I do speaking, I do
coaching and I do education,because there is a need.
People don't know necessarilyhow they have this vision, they
have this calling, this mission,but they don't know how to
communicate it effectively.
And how can we do that if wedon't know how to communicate?
(11:08):
We don't know marketing, wedon't know anything like that.
So my job is to help you takeyour vision, your mission, and
communicate it authentically,true to you, to your audience.
And so, with St John's BFF, themission social was born.
And then here I am, full circle.
So that was a long pitch, butlook, you guys were entertained
(11:29):
the whole time?
Yeah, because it's exciting whenyou're taught, when you figure
out.
My heart is BFF.
Bff is not a massive moneymaker at this time.
It is going to be global.
We are franchising it.
We had our giant leadershipmeeting today.
However, right now it's just inSt John's County.
We know the money's coming,we're not worried about it, but
that is God's calling on my life.
Everything has led up,everything that I've done
(11:50):
network marketing, all of thethings have called me to build a
community out of a need, out ofloneliness, and when we built
it, I wanted a group that peoplecould post about their
businesses, people could findSisters in Christ and people
could find the friendship.
Because once I'm like I'll seeyou in a couple of weeks or I'll
see you in five months it'slike I need a friend now, like I
(12:13):
need someone who I can lean onnow, and even if it's one person
one person, great, you don'tneed 500 right right, right.
So I don't remember what thequestion was, but I we got here.
Speaker 1 (12:24):
Oh, the perfect pitch businesses, all of that no, you
shared a snapshot of yourbusiness, which is what I had
asked you did or like yeah.
Speaker 2 (12:35):
so my, my question is how did you get here
specifically?
Like you said, it was kind ofborn out of loneliness and
coming from you know themilitary family and moving
around and stuff, but how didyou actually like go from that
to starting this?
Speaker 3 (12:52):
Yeah, I think when my husband my husband was in the
military for 13 years, he gotout.
We were pregnant with ourfourth child, moved from Texas
to Georgia.
We were there just long enoughto have a baby.
Weeks later they were like, hey, really, we need you to move.
So we did to, you know,jacksonville, florida area,
northeast corner.
And so when we got here, like Isaid, I really wanted friends.
(13:15):
I really wanted friends.
Oh my gosh, I have a funnystory.
So I wanted friends so bad.
I'm not a runner.
I'm not a runner.
I was outside in my driveway atthe rental house that we had,
and this girl was walking by andso she was running with her
baby stroller, like, like,looking so cool.
And I was like, hey, nice tomeet you.
(13:36):
We just moved in, we're talking.
And she's like, yeah, like, ifyou're a runner, I was like, oh,
I love working out, which istrue, I was in network marketing
, I was in Beachbody, I was inIsagenix.
Like, I love wellness, I hatedrunning.
She goes yeah, if you are, youshould sign up for the Gate
River Run.
And I'm like, oh, my God, yay.
So we exchanged numbers.
I signed up for this run.
That was a month out and Ithought we were going to be
(13:58):
friends and like maybe runtogether or at least go together
.
Nothing, nope, I had no friends.
So I went to this.
I know it's fine, but I went tothis run it's what's really
funny Cause I was like okay,this is how desperate I was for
friends.
I started running so I couldhave friends and I was like, oh
(14:20):
my gosh.
So I'm did the run and then Istarted running and now I'm a
quasi runner, right, like I wasdoing anything.
It took.
I literally started running andI despise running to make
friends.
I mean, this is what we doWomen Right, unity Right.
Speaker 2 (14:31):
Right.
Speaker 3 (14:32):
Right, I mean so bad to the point.
Fast forward four years latermy baby was going to
kindergarten.
And well, actually, oh my God,six years, five years later,
five years later, my baby wasgoing to kindergarten and I was
like, okay, I'm going to nowstart networking in person,
because that's what you do.
My husband's like hey, are younow going to go back to work?
(14:53):
And I'm like that question.
And I'm like I do.
I'm like I do work, 100% work.
I take care of the house, thechildren.
I have a network marketing gigthat I earn full-time money on,
like what do you mean?
And so you're nine to five now,so you're gonna go out sick
when the kids are sick.
And he's like well, no, tryingto encourage me.
(15:16):
And I like you should have seenmy face.
It was like what do you mean?
He was just trying to encourageme.
Speaker 1 (15:22):
He was like have you worked out in?
Speaker 3 (15:24):
a while yes, why don't you think about it while
you do a workout?
We were in the car, so he waslike couldn't escape me too, I
remember exactly where.
And he's like no, I just wantedto encourage you, like, if you
wanted to, you could.
I'm like, I know I can dowhatever I want.
And we left and I was like no,honestly, brian.
(15:44):
I said I really want to getback into networking.
I want to build this networkmarketing company that I was in.
I had my own little businessthere.
I thought I want to truly treatit like a real business, not a
business in the cracks that Ihad done for so long while
mommying.
I want to meet with my team,teach them how to grow, teach
them sales and marketing andcoach them and all these things
(16:05):
that I've learned over being inthat for 11 years, leading like
doing talent.
I mean, I did a leadership callevery Tuesday night.
It was for massive amounts ofpeople, spoke on stage, did all
the things and it's like okay,but how do I do this here?
So that was the goal.
I went back and I went to myfirst networking event and I
dragged him with me becausestill, we're five years later
and I really didn't have.
I mean, I had some friends,don't get me wrong, and they
(16:26):
were fantastic, but I was like,I don't know, no one can go on a
Tuesday night, people havesports and this, and who wants
to network on a Tuesday night,right?
So I dragged them with me and Iremember walking in the door
and I felt so out of place.
I felt so disconnected, unseen,unheard, and I was like is this
(16:47):
still the way it is?
Because in college you know,you know where you go to
networking events, and westarted a thing and it was just
like this has been.
Oh my God, I've had four kidsand it hasn't changed.
They were all in their littlepots and nothing against them.
Fine, people.
No one greeted you, no one saidhello, no one even acknowledged
that you were there.
I was like there was food outand so I like tap, tap, tap to
(17:09):
the people.
I'm like, hi, excuse me, arethere name tags?
Are you the greeters?
What should I be doing?
And they go oh, you just goaround and talk to people.
I'm like, what people?
Everyone's in a deepconversation.
So you kind of just like stoodaround waiting for an in, but if
you went into subgroups.
(17:30):
They gave you a look like whyare you interrupting our
conversation?
And you're like I don't know ifthat's what we do, so awkward.
And then so we we, you know, wewent to that event.
My husband actually.
That was God's little gift tous.
From that one event we went to,he met a caterer and that's how
he came to chef school and allof these things.
So that was used.
It was not a waste.
(17:50):
God was not a waste of things.
However, I got out of that and Isaid this doesn't work.
This is a system that is sobroken and I don't.
I want to do somethingdifferent.
I, I'm a lady of lunch.
I want to go to lunch, but I'ma lady of lunch and so I am.
I love going to lunch.
(18:11):
I don't want to do an eveningthing.
My kids have sports, andbecause I have so many and they
are all in sports, we just don'tbreathe.
And but I, I have anopportunity to go to lunch,
right.
And so I called up a friend.
I said, hey, I really want tomeet some new friends.
I want to go to lunch.
She's like, yes, let's do this.
And I said, okay, and I have.
I have our pillar idea Cause ofcourse, my marketing brain
can't just say we're going tolunch, like.
(18:32):
My marketing brain is like,well, we should do this and we
could do this, and then we'll doit every month.
And so I was like, hey, it'sgoing to be St John's Women's,
because all women business,faith and friendship.
I know it's a mouthful and shegoes oh yeah, that is very long.
I said I know, but our pillarsare important.
And she goes well, do you knowthat that could be like BFF?
Yeah, and I was.
(18:58):
Oh, I remember standing in mycloset, me and my photogrammed
memory.
I was like, no way, we're BFFs,we are the BFFs.
Speaker 2 (19:03):
Oh, this was August.
Speaker 3 (19:04):
It's a pretty cool name, yeah, I like it, I like it
, everyone assumes best friendforever.
Speaker 2 (19:09):
Right.
Speaker 3 (19:10):
When they dig.
And so that was what August2023.
And we launched a lunch and itexploded by word of mouth.
We had 16 women in the room inAugust.
By September, we rented the bigroom at the restaurant we had
44.
The next month, we had 63.
The next month, I think, wewere like we want 500 people on
the Facebook group by I don'tknow.
(19:30):
In December, we hit it in likemonth two.
It was word of mouth, need,need, need, need, need.
And now we're a year and a halfin and we have 5,400 Facebook
members.
We have launched preferredvendors, which is we have small
businesses.
They can choose their package,but their package and it starts
(19:51):
at $60 a month, so that anybodyin business literally anybody in
business can have third-partyvalidation by linking arms with
us and all the way up to hey,you're, you're well-established.
$1,500 a month is our top tierand it's like we're hiring an
outsourced like marketing agency, right?
So we have all these differentthings and this has grown out of
a need and we give 10% of allof that our fees, back to the
(20:13):
local nonprofits.
We have a Google mission tripcoming up.
We're going to Honduras to thelocal nonprofits.
We have a global mission tripcoming up.
We're going to Honduras.
We have like all of thisstemmed out of this need for,
hey, we need to do thingsdifferently.
We need, again, help people tofeel seen, heard and valued and
we just have a lot, of, a lot offun.
So I, if you look at some ofour events, we have a website,
(20:36):
st John's BFF dot com.
You can go to our Instagram andjust scroll back.
Oh my gosh, any event we dolike we have upcoming bitty
bingo in May.
So dressing up as like oldpeople, what bingo?
Bitty bingo, like bitties, likeold, so I don't know.
So I work on B-d-d-i-e.
(21:01):
I made it up because I go.
I go to bible study with theolder women because I love them,
but I don't want to be like Igo to old lady bible study.
It's rude.
Wise women, the mature women,and yeah.
So I was like, oh, these are mybiddies.
So we're having biddy bingo inMay.
So everyone dresses up Like, oh, people, like we had the
greatest showman last month.
People dressed up.
Whatever you want to dress up,we theme everything.
(21:23):
We have so much fun, oh my gosh.
So yeah, Again you know I go ontangents.
You guys got to cut me off moreoften.
All right, we'll be here allday so my next question thing
because we're sitting all in.
Speaker 1 (21:37):
I'm just like this is .
This is really interesting Iknow so which came first, the
agency or bff so bff came first.
At what point were you likethis might not work and, dear
jesus, help me, otherwise I'mgonna have to switch and do
something else, honestly like I.
Speaker 3 (21:58):
So I gave up the network marketing.
When BFF came along, god waslike you cannot do both, it is
too much.
And when I created you, this is, this is what I need you to do.
And so I had to give up all ofmy finances, literally, or all
the money that I was making.
I just was like, okay, god, I'mhere.
And so 2024 was literally thehardest year we've gone through
(22:19):
financially.
My husband and I, we closed allour credit cards and he was
like, okay, let's go.
I'm like he's so supportive.
You guys like, yeah, he is,he's a gem and he's I go.
I can't build both and I can'tbe in disobedience.
My year I I need.
In obedience, I need like I'vehad too many years and I said
I'm not perfect.
I'm not perfect, but too manyyears have gone by when I've
(22:40):
done it Jack's way, or what Jackhas thought, or wanting to
provide financially for myfamily.
Because who doesn't?
Right, and my husband's themain breadwinner, like he's
always had.
Like, hey, he does the billsand anything extra is on on me,
right, because Because I want togo, I want to travel, I want
our kids in sports, as does he.
But like, hey, if we want thatthe money doesn't just get into
(23:03):
our bank account, you got towork right and you'll never want
to make money.
So we sat back, we closedeverything and it was just.
It was really really hard and Ikept praying and saying, god,
what, like?
I know I'm called to this.
I know I'm called to this, butat what point can we, can I step
(23:24):
out and earn?
Do I go back to networkmarketing?
We earn with BFF.
Like I said, it's growing, theincome is growing.
We have new preferred vendorssigning up every month.
We have 114 small businesseswho've linked arms with us.
We, us but we have a staff topay and they get paid because
they work.
Right, you have to pay fairwages.
We're like, oh, okay, nextmonth, talk to y'all.
But we really had God and mygirlfriends kept saying Jack,
(23:47):
you need to do something foryourself.
You created this massivenetwork of 5,000 women, all of
them asking you for somethinglike what do you do?
And so it actually started withsocial media marketing because
I'm excellent at that.
But it has grown.
I have my five clients.
Maybe eventually it would bemore than that.
I have five clients.
(24:07):
That's where I max out and it'sreally grown into business
strategy sessions and bringingout transformation.
Life coaching that I thought Iwould never use because I was
like that's a lot of work and Igot to hold people accountable.
I was like I don't know, butit's really transformed into the
business strategy session aremy favorite and like the
intensive days you wouldn't evenbelieve because my brain BFF
(24:30):
the craziness of BFF came frommy brain because it was a gift
from God.
He gifted me this brain thatsees outside of the box and
makes us fun again and it like Ireally love this idea.
What do you think Then?
Let's do it.
Let me help you make it makesense and then report to the
world and then create so muchfollow that everybody wants to
do it.
(24:51):
And so, yeah, that's where Imean literally BFF led to this,
which this is now my personalbread and butter, but God also
has been like, yeah, that'swhere I mean literally BFF led
to this, which this is now mypersonal bread and butter, but
God also has been like Jack.
This is why I had to cut.
I was going to have all thesesocial media marketing accounts,
applications for days and Godsaid no, and it earns.
I mean, it's a boatload of workand I've hired a team and it's
free and it earns a lot of money.
(25:11):
But he still said no, I'vecalled you to speak on stage to
the masses and unite the kingdom.
Speaker 2 (25:16):
I don't know.
Speaker 3 (25:17):
I don't know how that's going to.
I don't know, speak on stage tothe masses, unite the kingdom.
I'm like, okay, great.
So if I can get like a letterin my inbox that would say that,
hey, jeff, we're going to speakon stage and unite the kingdom,
speak to the masses.
And he just gives me the wordslike cause, right now I'm just
in obedience of trying to, youknow, figure out.
Hey, what's the need in ourcommunity?
How can I serve our localbusiness owners?
(25:39):
How can I, but number one, beso obedient that I serve his
purpose, not mine?
Speaker 1 (25:47):
I mean, I hear many things and I think number one
isn't that cool, how God justworks.
I'm thinking of this scripturein the Bible that says that your
word is a light into my feetSorry, a lamp into my feet and a
light into my path, and wewould love for it to be like a
searchlight, spotlight.
Like you could see the path wayfar down, so like we could know
(26:10):
all the things and then wewouldn't have to.
I don't know.
Need faith.
Speaker 3 (26:14):
Or even fall down and have trust.
Yeah, our voice have to.
I don't know need bait, becauseit's like I want that flesh.
Show me that.
Yeah, exactly, exactly.
Speaker 1 (26:24):
But that picture of a lamp, you know a lamp like back
in the day, I'm guessing oillamp.
Speaker 2 (26:29):
Yeah, right.
Speaker 1 (26:30):
Like it lights up enough for you to step and not
step on.
I don't know the little spinyplants and critters and things
like this.
Speaker 3 (26:36):
And honestly, as you say that, that one step, because
humans, right, we have goals.
Yeah, we want to run, we havegoals, we want to go as fast as
we can, we want to achieve ityesterday, but then there are
goals.
So if we had that light thatshined all the way, we wouldn't
be sprinting.
What now?
(26:58):
That it's like?
No, that that fulfilling pathand when we look back, you know,
I always say the tapestry whenI look at my life.
It's tapestry and there's allthese paths, all these things
that we can do, that can take usleft, right circle.
We can come to a dead end, butwhen we, when we really lean in
and we just have that foil lampand we're on our tapestry, we're
in our map and we're walking,we we're not going to be
confused.
(27:18):
God is not not a God ofconfusion.
We're not going to go to thatdead end because we ran too fast
and we missed our turn, becausewe're going to take that time
and but even we run too fast.
Like I said, he will use it.
I wanted to have all thesesocial media marketing clients.
I was going to do the thing andI could have easily given up
BFF clients.
I was going to do the thing andI could have easily given up
BFF and God was like really Formoney, I don't need a million
(27:43):
dollars right now.
The money is going to come, I'mnot worried about it.
My legacy is not in money.
Do I want to help more with mychildren and take them all over
and go on mission trips all thetime?
Yes, absolutely so.
I need more money for missiontrips, however, in his timing,
not mine so good, so good.
Speaker 2 (28:02):
I feel like we could keep going, but we should
probably wrap this up wellbecause I want to talk to you
about social media and I want totalk to you about business
strategy.
Speaker 1 (28:10):
Are most the businesses that you work with
brick and and mortar, or arethey online?
Speaker 3 (28:15):
Let me see, right now , my current clients are brick
and mortar.
Okay, yes, my current clients,but I have just gotten very, not
really cool about your ownbusiness.
You could pick your own clients, yeah, and so it's funny,
because people think they wantone thing but then they want
another.
And brick and mortar is wayeasier for the client to grasp
(28:38):
because you're selling a good.
So you're just selling a good,you're selling a good.
I know how to hack the algorithm, I know how to do all that
stuff.
I've done it, I do it and it'sfun.
But the ideal person, my idealclient, would be someone who's
like hey, let's unlock, like,let's unlock, like, let's unlock
so we can lock in, unlock myactual vision and mission.
(29:03):
It's going to be uncomfortable.
You're going to get feedbackthat you don't like, and right
now I'm praying over that typeof clientele.
To kind of round out, for mycoaching, for people that I want
to coach, it's like I reallywant people that are saying,
like I know I'm called to more,I know I am, I know I like, I'm
ready to take that next step,because that is where we truly
can like, take it to the nextstep and you'll have no idea
what it's going to look like atthe end.
(29:24):
I won't, you won't, but takingthose steps out because you're
ready to unlock and lock in towhat God has in store for us.
So for the listener, who whatyou said is super resonating
(29:47):
with them, where can they get intouch with you?
Book up really fast, but justget it on the calendar and stock
it.
Sometimes things open up.
Like I said, I do lots ofthings, but it's this is really
my heart project.
It's like, hey, helping peopleto really communicate what
they're called to and to theother and build a business out
of it okay cool, great well,we're gonna jump into the next
(30:11):
episode and and for you listener, that link is in the show notes
below.
Speaker 1 (30:17):
Until the next time we get to chat, take care, be
blessed.
Thank you for joining us, jack.
Speaker 3 (30:23):
Yes, thank you guys.
Thank you Bye.
We have got a powerhouse of a guest that
you're going to want to see.
So click down in the show notesbelow if you're listening
audio-wise, wherever you'relistening from, and go over to
YouTube so you can see JackCallagher.
I met her at the CreativeEducators Conference.
I got it right.
Fifth time's a charm.
Fifth time's a charm.
(00:21):
Last no.
Two weeks ago, and as we wereon the bus riding home, I
invited you, jackie, on thepodcast, before really knowing
what we could talk about, butjust understanding that the
listener would benefit from youbeing here and our conversation.
And so I told Jamie about you.
And here we are, and we'vealready hidden it off even more
(00:42):
than we did while we were at theconference together.
It's 20 minutes in and we'refinally recording for the
listener.
You can get it on this goodnessright.
Speaker 3 (00:50):
Yes, I love it.
Thank you so much for having me.
It's so nice to finally meetJamie.
I've heard so much about youand I just can't wait.
I don't know where we're goingto go, but I know, wherever we
go, the listeners are going toget something out of it and we
can bless all the people, do allthe things.
Speaker 1 (01:03):
Absolutely, absolutely.
So, dear listener, here's alittle bit about Jack so you get
some context.
She is a mother of four boys,devoted wife and a daughter to
the most high king, jesus.
I will say Jesus.
With over two decades oftransformative experience in the
marketing industry and acertification as a
transformation life coach, shehas dedicated her career to
(01:27):
helping others discover andachieve their true purpose
through intentional,purpose-driven marketing
strategies.
She's passionate, superpassionate, but passionate about
growth mindset and is known forher authentic, faith-led
approach.
She's been in the selling spacefor the past 11 years.
She's mastering the art ofauthentic connection through the
(01:49):
digital age.
Speaker 3 (01:51):
So, yeah, I love the Lord and called to help people
bring their mission and theirvision to life.
We're all created for a purposeand so a lot of people, when
they get lost, they don'tnecessarily know what that
purpose is.
But God literally created us inour timeline, right now.
Right now and this like in 2025to do what he's called us to do
Not to work to get into heaven,but to do to make an impact
(02:17):
here on earth.
There we go.
Yeah, I hope you do it ononline too Digital, fancy way to
say it.
Speaker 1 (02:27):
Well, jack, my first question is it's a mouthful of a
question, but you have a socialmedia marketing agency.
You founded a community thatfocuses on business, faith and
friendship, which I saw, bff.
Speaker 2 (02:36):
But it's not.
Speaker 1 (02:36):
Best Friends Forever.
It's business and friendship.
You're a public speaker, you'reco-hosting another conference
and you raise four kids.
How do you pour so much out ofyour soul?
Speaker 3 (02:51):
you know, I also run the local lacrosse league with
my husband.
I was like, I don't know if youall know that I will say right
now, in this very busy season,and my husband, my husband
actually is in chef school andhe's doing his externship right
now.
So he's working on top of hisfull-time job, 30 hours on the
weekend until May 21st.
So you caught me in thecraziest season of our lives,
(03:15):
like the chaos, chaos.
So that's a really goodquestion and I will first and
foremost say creating my bookendroutines, my morning and my
evening, and getting into theBible, first thing.
If I don't do that, it slips,it crashes, and so I wake up.
Let me give you a littlerundown of my day.
I wake up at like five andsnooze till five, 30.
(03:37):
I try not to.
Sometimes it's four, four, 15.
The goal is four o'clock, okay,the goal is four o'clock so.
But then I get up and the firstthing I do is I grab my coffee,
I grab my, my supplements, Isit down with my electrolytes
and I turn on my fireplace and Isit in front of that every day,
whether here in Florida, evenif it's a million degrees out,
because the gas fireplace it'sactually puts off no heat, it's
just for looks.
Yeah, well, and I and Ihonestly I dig into the word and
(04:00):
everyone's like well, where doI start in the word?
If you're brand new, you canstart in the New Testament.
So the gospels Matthew, mark,luke and John you can just
literally open up to the backend.
Those four are really good, butI use a cheat sheet.
I have right now a Christianstudy Bible that's great and has
a guide that walks you throughthe Bible in a year, because
it's overwhelming.
And when you can't play eightball with the Bible, I used to
(04:22):
do that growing up because Iwasn't always really a Christian
with a relationship with theLord and I would go to hotels
and I would eight ball it.
Right, you know, because hotelssometimes have, or they used to
, the Bibles in the draw.
You know, yeah, well, Iactually stole one when I was
little and I felt terrible.
I didn't know you were allowedto take up, I didn't know that
(04:42):
was a thing, but I really wantedto buy people and they couldn't
figure out what I am.
So I was like I need this, butI was doing the Bible.
You probably need it.
Yeah, they were put there to betaken.
And then I was like I'm prettybad, since forgiven Would eight
ball it because I had no guide,so I would eight ball it by by,
(05:02):
just if you're listening and notwatching, yeah, literally are
just opening up to page andreading it and like, yes, please
hit me exactly where I need tobe hit today.
Not recommended Not, but whenyou don't know anything, it's
better than nothing, right, andyou're like, okay, at least I
read something.
It's not necessarily the bestway to go about it, but if you
do have a guide or you do this,start in the gospels Matthew,
(05:23):
mark, luke and John.
There are Bibles that will giveyou the Bible in a year.
And then this, my third littlepoke here, is navigators.
Have you guys heard of thenavigators?
Speaker 1 (05:32):
Yeah, I think vaguely , I remember.
Speaker 3 (05:35):
And so you can just Google navigators.
Five by five, by five, PDF.
You're literally reading theBible five days a week.
Five minutes and I don't knowmaybe five verses.
I don't know what the last oneis.
I'm not going to lie, but it'sfive by five, by five, and I
last year read I think it wasjust the, it was the New
Testament.
I read just in the NewTestament last year.
(05:56):
That's what it was and it wasawesome and it has for those
that like a checklist, there's atiny box and you check it off
and you move on and you haveweekends off because chaos and
busy.
But that is how I start Everymorning is my Bible study and
then I usually do a personaldevelopment and then I get my
kids up and we go through thechaos of everything and then I
do a workout.
(06:17):
I try to do five days a weekbecause that helps with my
mental.
Um, I'm a nicer person when I domy exercises, my therapy my
husband will check in and youknow I love him so much.
He's like hey, have you likeworked out?
You didn't.
Why would you say that?
I just maybe you take some timefor you and I'm like, you're
(06:40):
right, I'm gonna write and mypeloton is hiding.
I moved it over there so y'allcan't see it, but I literally
have it right there 30 minutesfor mental sanity.
Go through the day, thebusiness meetings, the kids
stuff, the homework, thelacrosse, all of it.
And then in the evening youknow my, my routine is as simple
as I do on my face routine,like I do all my face washes and
stuff.
It slows me down, down.
(07:01):
It's like 92 steps becausewe're getting older.
Speaker 1 (07:03):
There's probably out there, this is the one I
currently use.
Speaker 3 (07:07):
But it calms me, I lay down and I highly recommend
reading a book.
But I also like, like hallmarkmovies because they're
mind-numbing.
I don't have to think and Ialways know the answer, and then
I go to sleep.
Uh, there's no question what'sgonna happen.
I don't have to wait to seethat.
I know they're going to wait tothe very 10 minute, last 10
(07:27):
minutes to kiss, and they'reheavily ever after.
So I'm right.
Speaker 1 (07:33):
So with that, yeah, managing those bookend routines,
but first the lord start offwith the lord great my, my
cheeks correct, like withsmiling and laughing, like and
just enjoying what, the, what,the what the listener in please
like on a snapshot of yourbusiness as it stands now.
(07:56):
Like, what are your sources ofrevenue?
Like, what businesses are youinto?
Like, and too, I know you justshared that you, since we were
at the conference together andyou were up on stage doing a
pitch, like you also have justfigured out like the best way to
share, so please share.
Speaker 3 (08:12):
So let me scoot back.
I need to rearrange myself.
I get excited, yes, so Iactually I picked up this word
from the conference was I do agamut of things.
I think as entrepreneurs, we do.
We have our hands in lots ofdifferent pots because we're
creative or we're a system,whether a creative brain or a
systems brain.
Either way, you take on thingsbecause you're excited by them
(08:33):
and you want to launch them.
So keep doing that, right.
However, you don't have to feeluncomfortable when someone asks
you what you do, and if you do10 things to be like well, I do
a lot, and so I do this and thisand this and this and this, and
it comes off and with a lack ofconfidence, and then, therefore
, you're shutting off I hate tosay it, but a sale right,
because they're like nevermind,this person doesn't know what
they're doing.
Well, a lot of the times, I doa gamut of things as well, and I
(08:58):
think if you start with whereyour heart is called to, whether
you're making money in it ornot, start with that and share
how everything else trickled outfrom that.
So for me, I'll give you this.
It's called the perfect pitch.
This probably won't air by nextweek, good Cause I'm not
allowed to share it until theconference.
So you guys get, that's all Ihear after right After April
25th.
Yes, perfect, okay.
(09:18):
So the perfect pitch isessentially what you do.
So here's mine.
So the perfect pitch isessentially what you do, so
here's mine.
I am Jack Callaher.
I own a networking company thatreally has turned into a local
movement here in St John'sCounty, florida.
It is called St John's BFF.
Bff is business, faith andfriendship.
So whether you have a businessor you buy from businesses which
(09:40):
is everyone, because if notwe'd be naked and you're a liar
so you buy from businesses, weget in the room, right.
So business, there's our first.
Our second is faith.
Whether you have faith or youneed faith, we are not here to
judge you.
It's not our job.
Matthew 7,.
I love it because it takes thepressure off.
We're just called to love you.
So, whether you have faith orneed faith, get in the room.
(10:05):
Don't judge us.
We're not going to judge you.
I love my Jesus.
And then friendship.
My husband was in the militaryand so we moved all over the
country.
We really want the depth offriendship and not the breath.
When we moved to this area.
Six years ago, my husband was acivilian and so it took us a
really long time to make friendsin the military world.
It's like, hey, we all knowwe're moving, you get it, you
connect your best friends, youhave babysitters, you have birth
coaches if you need them,whatever you need.
(10:26):
Yeah, that is the environment.
And when we got out, I waslonely.
So business and friendshipright Back in businesses, depth
of friendship, all the things.
But from that stemmed a needwithin the community that I saw
and people kept asking me forhelp.
Jack, you're so good at socialmedia marketing, you're so good
at marketing.
Where did you get thesecreative ideas?
How did you come up with BFF?
(10:46):
And then this and this.
So what, like, what is that?
And I was like, okay, well,from there I launched what's
called the mission social andthat I do speaking, I do
coaching and I do education,because there is a need.
People don't know necessarilyhow they have this vision, they
have this calling, this mission,but they don't know how to
communicate it effectively.
And how can we do that if wedon't know how to communicate?
(11:08):
We don't know marketing, wedon't know anything like that.
So my job is to help you takeyour vision, your mission, and
communicate it authentically,true to you, to your audience.
And so, with St John's BFF, themission social was born.
And then here I am, full circle.
So that was a long pitch, butlook, you guys were entertained
(11:29):
the whole time?
Yeah, because it's exciting whenyou're taught, when you figure
out.
My heart is BFF.
Bff is not a massive moneymaker at this time.
It is going to be global.
We are franchising it.
We had our giant leadershipmeeting today.
However, right now it's just inSt John's County.
We know the money's coming,we're not worried about it, but
that is God's calling on my life.
Everything has led up,everything that I've done
(11:50):
network marketing, all of thethings have called me to build a
community out of a need, out ofloneliness, and when we built
it, I wanted a group that peoplecould post about their
businesses, people could findSisters in Christ and people
could find the friendship.
Because once I'm like I'll seeyou in a couple of weeks or I'll
see you in five months it'slike I need a friend now, like I
(12:13):
need someone who I can lean onnow, and even if it's one person
one person, great, you don'tneed 500 right right, right.
So I don't remember what thequestion was, but I we got here.
Speaker 1 (12:24):
Oh, the perfect pitch businesses, all of that no, you
shared a snapshot of yourbusiness, which is what I had
asked you did or like yeah.
Speaker 2 (12:35):
so my, my question is how did you get here
specifically?
Like you said, it was kind ofborn out of loneliness and
coming from you know themilitary family and moving
around and stuff, but how didyou actually like go from that
to starting this?
Speaker 3 (12:52):
Yeah, I think when my husband my husband was in the
military for 13 years, he gotout.
We were pregnant with ourfourth child, moved from Texas
to Georgia.
We were there just long enoughto have a baby.
Weeks later they were like, hey, really, we need you to move.
So we did to, you know,jacksonville, florida area,
northeast corner.
And so when we got here, like Isaid, I really wanted friends.
(13:15):
I really wanted friends.
Oh my gosh, I have a funnystory.
So I wanted friends so bad.
I'm not a runner.
I'm not a runner.
I was outside in my driveway atthe rental house that we had,
and this girl was walking by andso she was running with her
baby stroller, like, like,looking so cool.
And I was like, hey, nice tomeet you.
(13:36):
We just moved in, we're talking.
And she's like, yeah, like, ifyou're a runner, I was like, oh,
I love working out, which istrue, I was in network marketing
, I was in Beachbody, I was inIsagenix.
Like, I love wellness, I hatedrunning.
She goes yeah, if you are, youshould sign up for the Gate
River Run.
And I'm like, oh, my God, yay.
So we exchanged numbers.
I signed up for this run.
That was a month out and Ithought we were going to be
(13:58):
friends and like maybe runtogether or at least go together
.
Nothing, nope, I had no friends.
So I went to this.
I know it's fine, but I went tothis run it's what's really
funny Cause I was like okay,this is how desperate I was for
friends.
I started running so I couldhave friends and I was like, oh
(14:20):
my gosh.
So I'm did the run and then Istarted running and now I'm a
quasi runner, right, like I wasdoing anything.
It took.
I literally started running andI despise running to make
friends.
I mean, this is what we doWomen Right, unity Right.
Speaker 2 (14:31):
Right.
Speaker 3 (14:32):
Right, I mean so bad to the point.
Fast forward four years latermy baby was going to
kindergarten.
And well, actually, oh my God,six years, five years later,
five years later, my baby wasgoing to kindergarten and I was
like, okay, I'm going to nowstart networking in person,
because that's what you do.
My husband's like hey, are younow going to go back to work?
(14:53):
And I'm like that question.
And I'm like I do.
I'm like I do work, 100% work.
I take care of the house, thechildren.
I have a network marketing gigthat I earn full-time money on,
like what do you mean?
And so you're nine to five now,so you're gonna go out sick
when the kids are sick.
And he's like well, no, tryingto encourage me.
(15:16):
And I like you should have seenmy face.
It was like what do you mean?
He was just trying to encourageme.
Speaker 1 (15:22):
He was like have you worked out in?
Speaker 3 (15:24):
a while yes, why don't you think about it while
you do a workout?
We were in the car, so he waslike couldn't escape me too, I
remember exactly where.
And he's like no, I just wantedto encourage you, like, if you
wanted to, you could.
I'm like, I know I can dowhatever I want.
And we left and I was like no,honestly, brian.
(15:44):
I said I really want to getback into networking.
I want to build this networkmarketing company that I was in.
I had my own little businessthere.
I thought I want to truly treatit like a real business, not a
business in the cracks that Ihad done for so long while
mommying.
I want to meet with my team,teach them how to grow, teach
them sales and marketing andcoach them and all these things
(16:05):
that I've learned over being inthat for 11 years, leading like
doing talent.
I mean, I did a leadership callevery Tuesday night.
It was for massive amounts ofpeople, spoke on stage, did all
the things and it's like okay,but how do I do this here?
So that was the goal.
I went back and I went to myfirst networking event and I
dragged him with me becausestill, we're five years later
and I really didn't have.
I mean, I had some friends,don't get me wrong, and they
(16:26):
were fantastic, but I was like,I don't know, no one can go on a
Tuesday night, people havesports and this, and who wants
to network on a Tuesday night,right?
So I dragged them with me and Iremember walking in the door
and I felt so out of place.
I felt so disconnected, unseen,unheard, and I was like is this
(16:47):
still the way it is?
Because in college you know,you know where you go to
networking events, and westarted a thing and it was just
like this has been.
Oh my God, I've had four kidsand it hasn't changed.
They were all in their littlepots and nothing against them.
Fine, people.
No one greeted you, no one saidhello, no one even acknowledged
that you were there.
I was like there was food outand so I like tap, tap, tap to
(17:09):
the people.
I'm like, hi, excuse me, arethere name tags?
Are you the greeters?
What should I be doing?
And they go oh, you just goaround and talk to people.
I'm like, what people?
Everyone's in a deepconversation.
So you kind of just like stoodaround waiting for an in, but if
you went into subgroups.
(17:30):
They gave you a look like whyare you interrupting our
conversation?
And you're like I don't know ifthat's what we do, so awkward.
And then so we we, you know, wewent to that event.
My husband actually.
That was God's little gift tous.
From that one event we went to,he met a caterer and that's how
he came to chef school and allof these things.
So that was used.
It was not a waste.
(17:50):
God was not a waste of things.
However, I got out of that and Isaid this doesn't work.
This is a system that is sobroken and I don't.
I want to do somethingdifferent.
I, I'm a lady of lunch.
I want to go to lunch, but I'ma lady of lunch and so I am.
I love going to lunch.
(18:11):
I don't want to do an eveningthing.
My kids have sports, andbecause I have so many and they
are all in sports, we just don'tbreathe.
And but I, I have anopportunity to go to lunch,
right.
And so I called up a friend.
I said, hey, I really want tomeet some new friends.
I want to go to lunch.
She's like, yes, let's do this.
And I said, okay, and I have.
I have our pillar idea Cause ofcourse, my marketing brain
can't just say we're going tolunch, like.
(18:32):
My marketing brain is like,well, we should do this and we
could do this, and then we'll doit every month.
And so I was like, hey, it'sgoing to be St John's Women's,
because all women business,faith and friendship.
I know it's a mouthful and shegoes oh yeah, that is very long.
I said I know, but our pillarsare important.
And she goes well, do you knowthat that could be like BFF?
Yeah, and I was.
(18:58):
Oh, I remember standing in mycloset, me and my photogrammed
memory.
I was like, no way, we're BFFs,we are the BFFs.
Speaker 2 (19:03):
Oh, this was August.
Speaker 3 (19:04):
It's a pretty cool name, yeah, I like it, I like it
, everyone assumes best friendforever.
Speaker 2 (19:09):
Right.
Speaker 3 (19:10):
When they dig.
And so that was what August2023.
And we launched a lunch and itexploded by word of mouth.
We had 16 women in the room inAugust.
By September, we rented the bigroom at the restaurant we had
44.
The next month, we had 63.
The next month, I think, wewere like we want 500 people on
the Facebook group by I don'tknow.
(19:30):
In December, we hit it in likemonth two.
It was word of mouth, need,need, need, need, need.
And now we're a year and a halfin and we have 5,400 Facebook
members.
We have launched preferredvendors, which is we have small
businesses.
They can choose their package,but their package and it starts
(19:51):
at $60 a month, so that anybodyin business literally anybody in
business can have third-partyvalidation by linking arms with
us and all the way up to hey,you're, you're well-established.
$1,500 a month is our top tierand it's like we're hiring an
outsourced like marketing agency, right?
So we have all these differentthings and this has grown out of
a need and we give 10% of allof that our fees, back to the
(20:13):
local nonprofits.
We have a Google mission tripcoming up.
We're going to Honduras to thelocal nonprofits.
We have a global mission tripcoming up.
We're going to Honduras.
We have like all of thisstemmed out of this need for,
hey, we need to do thingsdifferently.
We need, again, help people tofeel seen, heard and valued and
we just have a lot, of, a lot offun.
So I, if you look at some ofour events, we have a website,
(20:36):
st John's BFF dot com.
You can go to our Instagram andjust scroll back.
Oh my gosh, any event we dolike we have upcoming bitty
bingo in May.
So dressing up as like oldpeople, what bingo?
Bitty bingo, like bitties, likeold, so I don't know.
So I work on B-d-d-i-e.
(21:01):
I made it up because I go.
I go to bible study with theolder women because I love them,
but I don't want to be like Igo to old lady bible study.
It's rude.
Wise women, the mature women,and yeah.
So I was like, oh, these are mybiddies.
So we're having biddy bingo inMay.
So everyone dresses up Like, oh, people, like we had the
greatest showman last month.
People dressed up.
Whatever you want to dress up,we theme everything.
(21:23):
We have so much fun, oh my gosh.
So yeah, Again you know I go ontangents.
You guys got to cut me off moreoften.
All right, we'll be here allday so my next question thing
because we're sitting all in.
Speaker 1 (21:37):
I'm just like this is .
This is really interesting Iknow so which came first, the
agency or bff so bff came first.
At what point were you likethis might not work and, dear
jesus, help me, otherwise I'mgonna have to switch and do
something else, honestly like I.
Speaker 3 (21:58):
So I gave up the network marketing.
When BFF came along, god waslike you cannot do both, it is
too much.
And when I created you, this is, this is what I need you to do.
And so I had to give up all ofmy finances, literally, or all
the money that I was making.
I just was like, okay, god, I'mhere.
And so 2024 was literally thehardest year we've gone through
(22:19):
financially.
My husband and I, we closed allour credit cards and he was
like, okay, let's go.
I'm like he's so supportive.
You guys like, yeah, he is,he's a gem and he's I go.
I can't build both and I can'tbe in disobedience.
My year I I need.
In obedience, I need like I'vehad too many years and I said
I'm not perfect.
I'm not perfect, but too manyyears have gone by when I've
(22:40):
done it Jack's way, or what Jackhas thought, or wanting to
provide financially for myfamily.
Because who doesn't?
Right, and my husband's themain breadwinner, like he's
always had.
Like, hey, he does the billsand anything extra is on on me,
right, because Because I want togo, I want to travel, I want
our kids in sports, as does he.
But like, hey, if we want thatthe money doesn't just get into
(23:03):
our bank account, you got towork right and you'll never want
to make money.
So we sat back, we closedeverything and it was just.
It was really really hard and Ikept praying and saying, god,
what, like?
I know I'm called to this.
I know I'm called to this, butat what point can we, can I step
(23:24):
out and earn?
Do I go back to networkmarketing?
We earn with BFF.
Like I said, it's growing, theincome is growing.
We have new preferred vendorssigning up every month.
We have 114 small businesseswho've linked arms with us.
We, us but we have a staff topay and they get paid because
they work.
Right, you have to pay fairwages.
We're like, oh, okay, nextmonth, talk to y'all.
But we really had God and mygirlfriends kept saying Jack,
(23:47):
you need to do something foryourself.
You created this massivenetwork of 5,000 women, all of
them asking you for somethinglike what do you do?
And so it actually started withsocial media marketing because
I'm excellent at that.
But it has grown.
I have my five clients.
Maybe eventually it would bemore than that.
I have five clients.
(24:07):
That's where I max out and it'sreally grown into business
strategy sessions and bringingout transformation.
Life coaching that I thought Iwould never use because I was
like that's a lot of work and Igot to hold people accountable.
I was like I don't know, butit's really transformed into the
business strategy session aremy favorite and like the
intensive days you wouldn't evenbelieve because my brain BFF
(24:30):
the craziness of BFF came frommy brain because it was a gift
from God.
He gifted me this brain thatsees outside of the box and
makes us fun again and it like Ireally love this idea.
What do you think Then?
Let's do it.
Let me help you make it makesense and then report to the
world and then create so muchfollow that everybody wants to
do it.
(24:51):
And so, yeah, that's where Imean literally BFF led to this,
which this is now my personalbread and butter, but God also
has been like, yeah, that'swhere I mean literally BFF led
to this, which this is now mypersonal bread and butter, but
God also has been like Jack.
This is why I had to cut.
I was going to have all thesesocial media marketing accounts,
applications for days and Godsaid no, and it earns.
I mean, it's a boatload of workand I've hired a team and it's
free and it earns a lot of money.
(25:11):
But he still said no, I'vecalled you to speak on stage to
the masses and unite the kingdom.
Speaker 2 (25:16):
I don't know.
Speaker 3 (25:17):
I don't know how that's going to.
I don't know, speak on stage tothe masses, unite the kingdom.
I'm like, okay, great.
So if I can get like a letterin my inbox that would say that,
hey, jeff, we're going to speakon stage and unite the kingdom,
speak to the masses.
And he just gives me the wordslike cause, right now I'm just
in obedience of trying to, youknow, figure out.
Hey, what's the need in ourcommunity?
How can I serve our localbusiness owners?
(25:39):
How can I, but number one, beso obedient that I serve his
purpose, not mine?
Speaker 1 (25:47):
I mean, I hear many things and I think number one
isn't that cool, how God justworks.
I'm thinking of this scripturein the Bible that says that your
word is a light into my feetSorry, a lamp into my feet and a
light into my path, and wewould love for it to be like a
searchlight, spotlight.
Like you could see the path wayfar down, so like we could know
(26:10):
all the things and then wewouldn't have to.
I don't know.
Need faith.
Speaker 3 (26:14):
Or even fall down and have trust.
Yeah, our voice have to.
I don't know need bait, becauseit's like I want that flesh.
Show me that.
Yeah, exactly, exactly.
Speaker 1 (26:24):
But that picture of a lamp, you know a lamp like back
in the day, I'm guessing oillamp.
Speaker 2 (26:29):
Yeah, right.
Speaker 1 (26:30):
Like it lights up enough for you to step and not
step on.
I don't know the little spinyplants and critters and things
like this.
Speaker 3 (26:36):
And honestly, as you say that, that one step, because
humans, right, we have goals.
Yeah, we want to run, we havegoals, we want to go as fast as
we can, we want to achieve ityesterday, but then there are
goals.
So if we had that light thatshined all the way, we wouldn't
be sprinting.
What now?
(26:58):
That it's like?
No, that that fulfilling pathand when we look back, you know,
I always say the tapestry whenI look at my life.
It's tapestry and there's allthese paths, all these things
that we can do, that can take usleft, right circle.
We can come to a dead end, butwhen we, when we really lean in
and we just have that foil lampand we're on our tapestry, we're
in our map and we're walking,we we're not going to be
confused.
(27:18):
God is not not a God ofconfusion.
We're not going to go to thatdead end because we ran too fast
and we missed our turn, becausewe're going to take that time
and but even we run too fast.
Like I said, he will use it.
I wanted to have all thesesocial media marketing clients.
I was going to do the thing andI could have easily given up
BFF clients.
I was going to do the thing andI could have easily given up
BFF and God was like really Formoney, I don't need a million
(27:43):
dollars right now.
The money is going to come, I'mnot worried about it.
My legacy is not in money.
Do I want to help more with mychildren and take them all over
and go on mission trips all thetime?
Yes, absolutely so.
I need more money for missiontrips, however, in his timing,
not mine so good, so good.
Speaker 2 (28:02):
I feel like we could keep going, but we should
probably wrap this up wellbecause I want to talk to you
about social media and I want totalk to you about business
strategy.
Speaker 1 (28:10):
Are most the businesses that you work with
brick and and mortar, or arethey online?
Speaker 3 (28:15):
Let me see, right now , my current clients are brick
and mortar.
Okay, yes, my current clients,but I have just gotten very, not
really cool about your ownbusiness.
You could pick your own clients, yeah, and so it's funny,
because people think they wantone thing but then they want
another.
And brick and mortar is wayeasier for the client to grasp
(28:38):
because you're selling a good.
So you're just selling a good,you're selling a good.
I know how to hack the algorithm, I know how to do all that
stuff.
I've done it, I do it and it'sfun.
But the ideal person, my idealclient, would be someone who's
like hey, let's unlock, like,let's unlock, like, let's unlock
so we can lock in, unlock myactual vision and mission.
(29:03):
It's going to be uncomfortable.
You're going to get feedbackthat you don't like, and right
now I'm praying over that typeof clientele.
To kind of round out, for mycoaching, for people that I want
to coach, it's like I reallywant people that are saying,
like I know I'm called to more,I know I am, I know I like, I'm
ready to take that next step,because that is where we truly
can like, take it to the nextstep and you'll have no idea
what it's going to look like atthe end.
(29:24):
I won't, you won't, but takingthose steps out because you're
ready to unlock and lock in towhat God has in store for us.
So for the listener, who whatyou said is super resonating
(29:47):
with them, where can they get intouch with you?
Book up really fast, but justget it on the calendar and stock
it.
Sometimes things open up.
Like I said, I do lots ofthings, but it's this is really
my heart project.
It's like, hey, helping peopleto really communicate what
they're called to and to theother and build a business out
of it okay cool, great well,we're gonna jump into the next
(30:11):
episode and and for you listener, that link is in the show notes
below.
Speaker 1 (30:17):
Until the next time we get to chat, take care, be
blessed.
Thank you for joining us, jack.
Speaker 3 (30:23):
Yes, thank you guys.
Thank you Bye.
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