July 14, 2025 • 11 mins
If you’ve been wondering whether to keep DIY-ing your Facebook and Instagram ads or finally hand them off to a pro, let me break it all down so you can make the call.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Visit The Art of Online Business website for Facebook Ads help
I share why crossing that $150K mark is usually when it makes sense to stop doing everything yourself and start buying back your time.
I walk you through the real pros and cons between learning ads from scratch vs. letting a pro handle it. And I show you what a smart ad strategy actually looks like when you’re serious about growing.
Watch this episode on YouTube!
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Okay, you clicked on this episode and you're
wondering do I do my Facebookand Instagram ads myself or do I
hire it out to you?
Quajo, Help me make the rightdecision.
Tell me the truth now, Quajo.
And I'm going to tell you thetruth, by the way, because while
I do preach Facebook andInstagram ads, it's not always
the right decision and noteverybody should be running them
(00:21):
themselves.
That was the previous episode.
Go listen to that one to decideif you should even be running
ads, and of the people whoshould be running ads because
their businesses will benefitfrom it.
You maybe should do it yourselfinstead of hiring it out to an
ad manager like me, and in thisepisode, you will know how to
figure that out.
(00:41):
I'll share from my experience.
So the context here is that youalready have an organic offer.
Could be a self-liquidatingoffer, could be a launch that
you do periodically, eitherbecause you're inviting people
to that launch or you're doingthat launch in a soft way to
your email list, but your offeris already selling organically.
(01:02):
That is the context.
Even further, if you're acourse creator or an online
membership owner, or even anonline business coach who has a
group coaching program, thenthis video is exactly for you.
Now, should you do ads yourself?
I can tell you from all theclients I've had over the past
five, six years.
Generally there comes a grossrevenue kind of point at
(01:23):
somewhere around $160,000 ingross annual revenue where it
starts to make more sense to notrun the ads yourself and hire
it out to an ads manager.
Now there's a range and thatwould be like the low end of the
range.
Here's what helps you decide.
Now you got to have this kind ofmindset first, that you started
(01:43):
your business and put in a tonof work in a bunch of different
roles to get to this point ofsuccess.
Right, the stereotypical holygrail, six-figure revenue,
Wonderful.
But you as the owner, as thefounder, as the CEO of your
business cannot do all of theroles in your business equally
(02:04):
well, Because of course you andme, we're not skilled equally in
all of the roles that ourbusiness needs.
You know, email writer,administrative person, sales
copy writer, Facebook adsmanager, fulfillment person.
You know, community Facebook,you know.
Or what's that other one?
Circle community manager,fulfillment person?
(02:25):
You know, community Facebook,you know.
Or what's that other one?
Circle community manager andpodcast pitcher and podcast
episode outliner, and so on andso forth.
We can't do all those rolesforever, because that would slow
down our business growth oreven call our cause our business
to fail, and you don't wantyour business to fail.
(02:45):
So you need to take yourlimited CEO time and focus it on
the responsibilities in yourbusiness that only you can do
and that you're best at, andbegin to hire the other ones out
.
That way, you can grow yourbusiness while other people can
do the things that manage yourbusiness.
And now Facebook ads andInstagram ads.
(03:07):
Yes, they count as businessgrowth because they're marketing
and client and or leadacquisition.
But I just want you to takethis takeaway, which is you got
to stick to what you're best atonce you have enough revenue to
hire out the other things.
Dan Martell calls this buyingback your time.
(03:29):
That's a good book.
I linked that one up in theshow notes below.
Okay, that was a refresher Ifyou know that concept already.
Thanks for continuing to listenuntil now.
So, at about 150,000 grossannual revenue, it kind of makes
sense to begin to look at ifyou already have an organically
selling offer.
(03:49):
But that was the context forthis episode to hiring out
Facebook and Instagram admanagement.
Why?
Hour or two hours, maybe threehours.
If you have a super greatselling offer and it can sell to
(04:10):
a large audience and you'respending a thousand dollars a
day in ads, don't getintimidated by that $1,000 a day
in ad spend.
Do I have some clients whospend that much?
Yes, Do I have other clientswho only spend like $30, $40,
$60, $70 a day, Absolutely, andif you're like even $30 a day of
ad spend is a lot, Well thenthis episode, quite frankly, is
(04:33):
not for you.
Save yourself some time andclick on a different episode
somewhere.
It's okay Later on.
Running Facebook and Instagramads is for you, but right now,
not Just know that you've got tospend a lot of money, but the
good news is you're making a lotof money.
If your offer was alreadyselling organically, Now let's
(04:54):
say that you're still herelistening and you're like Kwejo.
Can you be more specific?
Does it make sense for me to doit myself or hire it out?
Look, if you're going to spendtwo hours a day setting up and
running your campaigns, is theresomething that only you could
do?
That is way more valuable.
Like I'm talking about reachingout to people and collaborating
(05:16):
with them.
Maybe you're a great podcasthost and when you guest appear
or guest speak on other people'spodcasts, you get a lot of high
quality leads coming into youremail list via your sales funnel
or maybe booking discoverycalls with you.
Well, friend, don't do the adsyourself.
Spend the time pitching otherpodcasts and showing up on
(05:37):
podcasts and getting to speak inmasterminds or at events you
know.
Pour your time into that,because that's converting super
high quality clients.
Ads will could, I should say,because while I'm an ads manager
, don't take my advice forgospel.
I believe in the gospel ofJesus, but you should not take
my words for gospel.
Just because I have experiencedoesn't mean that you're going
(05:58):
to listen to it and absolutelygo and make money.
This is that disclaimer.
You're most likely to losemoney in the beginning when you
start with Facebook andInstagram ads, because it is a
learning curve, which brings meto my next point.
If you already have a greatoffer that's selling organically
quite well, Do you have thetime to go through the learning
(06:18):
curve to run ads profitably?
Maybe, maybe not.
But if you're kind of grossingaround 150K a year, wouldn't you
like to take the shortcut thatcomes with hiring out for ads
management Plus?
Let's not simplify ad strategydown to just running ads to a
lead magnet or running ads to aregistration for a webinar
(06:41):
powered launch.
There's a lot more ad strategythan that.
You know, depending on how yourbusiness is functioning and
thriving online, we could behaving an ad strategy to take
the best performing posts fromyour Instagram that are
connected to mini chat and usingthose in a strategic way to
build up your viewer audiencesthat we can retarget in certain
(07:02):
ways later on because they'll bemore likely to convert, and
we'll also bring in a leadmagnet ad strategy in addition
to.
Maybe you have aself-liquidating offer and we're
going to run ads to that.
Or maybe you also have apodcast and you've identified
some episodes that when you getnew people to listen to those,
they become way more aware ofthe problem they have and the
(07:24):
solution that you could provide.
And you realize that when you,because you are surveying your
clients or customers, yourealize a lot of them have
listened to your podcast, somaybe we rope in ads to your
podcast as a strategy.
Have listened to your podcast,so maybe we rope in ads to your
podcast as a strategy.
(07:46):
This whole strategic thing iswhat you would pay a good ad
manager for, and probably notworth your time.
You know, if you're making over150 K for you to figure out all
of the ad strategy yourself.
Now could you do it?
Yeah, Would you pay the cost toentry, so to speak, the
ignorance tax?
Most likely, because that'swhat we all do as business
owners as we learn these things.
So I hope this helps you asyour income goes way higher
(08:10):
let's say, 200,000 gross a year,300,000 gross per year the
higher the income, even the lesssense it makes for you to be
doing your own ads Because,again, if you line up all the
tasks and assign value to allthe responsibilities that you're
(08:31):
doing in your business, not allthose responsibilities are
equally valuable or equally funfor you.
I've had plenty of clients whocould do their own ads.
They just hate it or they findit tedious and they already have
their business ship, so tospeak, pretty in order.
Is it a ship in order or acloset in order?
(08:53):
Their business is humming alongand spitting off profit, but
they want to spend more timewith their families, because I
don't know they're moms or dadsLike I, have two kids and do.
I want to add in two hours aday when I could just hire it
out.
How valuable is your personaltime?
Think about that as youcalculate this, but that's
(09:16):
that's essentially how youdecide if it's worthwhile for
you to do your own ads or hireit out.
If you've made it this far andyou have an organically selling
offer that's giving you earningsper lead and it's quite healthy
revenue per lead right and youknow that your time could be
spent better elsewhere in yourbusiness, well then you should
(09:40):
probably go down to the shownotes to my website, fill out
that intake form and get on adiscovery call with me.
You might not be ready yet, andthat's fine.
Who I just described is not you.
You probably should not go tomy website and fill out an
intake form.
If your offer is not sellingand you think that more people
(10:02):
looking at your offer is the key.
It's not the key.
Tweak your messaging.
Don't contact me for Facebookand Instagram ad management,
because I will ask you how wellyour offer is selling and we'll
look into the numbers and I willadvise you.
If it's not selling wellorganically, you're going to
lose money hiring out for adsmanagement, Point blank, Because
I love helping people who canbe helped with Facebook and
(10:25):
Instagram ads, and you could behelped with Facebook and
Instagram ads once you figureout the offer stuff that gets it
selling to the audiences thatyou can acquire organically
through collaborations orposting on social media in a way
that gets your posts to not goviral but reach more and more
(10:45):
new people who have problemsthat you can solve.
I really hope this episodeclarified something for you.
Please tell me in a review onthis audio podcast, especially
if you're listening on Applepodcast.
Those reviews help meunderstand what helps you better
and it sends signals to Appleto push this podcast episode out
(11:07):
to more people like you whoneed the help that you just got
in this episode.
Until the next time we get tohear or you get to hear from me
or see me if you're subscribingto the YouTube channel link in
the show notes below, Take care,be blessed, and I'll see you,
or you'll see me or hear from meto the YouTube channel Link in
the show notes below Take care,be blessed, and I'll see you or
you'll see me or hear from me inthe next one.
Bye.
Okay, you clicked on this episode and you're
wondering do I do my Facebookand Instagram ads myself or do I
hire it out to you?
Quajo, Help me make the rightdecision.
Tell me the truth now, Quajo.
And I'm going to tell you thetruth, by the way, because while
I do preach Facebook andInstagram ads, it's not always
the right decision and noteverybody should be running them
(00:21):
themselves.
That was the previous episode.
Go listen to that one to decideif you should even be running
ads, and of the people whoshould be running ads because
their businesses will benefitfrom it.
You maybe should do it yourselfinstead of hiring it out to an
ad manager like me, and in thisepisode, you will know how to
figure that out.
(00:41):
I'll share from my experience.
So the context here is that youalready have an organic offer.
Could be a self-liquidatingoffer, could be a launch that
you do periodically, eitherbecause you're inviting people
to that launch or you're doingthat launch in a soft way to
your email list, but your offeris already selling organically.
(01:02):
That is the context.
Even further, if you're acourse creator or an online
membership owner, or even anonline business coach who has a
group coaching program, thenthis video is exactly for you.
Now, should you do ads yourself?
I can tell you from all theclients I've had over the past
five, six years.
Generally there comes a grossrevenue kind of point at
(01:23):
somewhere around $160,000 ingross annual revenue where it
starts to make more sense to notrun the ads yourself and hire
it out to an ads manager.
Now there's a range and thatwould be like the low end of the
range.
Here's what helps you decide.
Now you got to have this kind ofmindset first, that you started
(01:43):
your business and put in a tonof work in a bunch of different
roles to get to this point ofsuccess.
Right, the stereotypical holygrail, six-figure revenue,
Wonderful.
But you as the owner, as thefounder, as the CEO of your
business cannot do all of theroles in your business equally
(02:04):
well, Because of course you andme, we're not skilled equally in
all of the roles that ourbusiness needs.
You know, email writer,administrative person, sales
copy writer, Facebook adsmanager, fulfillment person.
You know, community Facebook,you know.
Or what's that other one?
Circle community manager,fulfillment person?
(02:25):
You know, community Facebook,you know.
Or what's that other one?
Circle community manager andpodcast pitcher and podcast
episode outliner, and so on andso forth.
We can't do all those rolesforever, because that would slow
down our business growth oreven call our cause our business
to fail, and you don't wantyour business to fail.
(02:45):
So you need to take yourlimited CEO time and focus it on
the responsibilities in yourbusiness that only you can do
and that you're best at, andbegin to hire the other ones out
.
That way, you can grow yourbusiness while other people can
do the things that manage yourbusiness.
And now Facebook ads andInstagram ads.
(03:07):
Yes, they count as businessgrowth because they're marketing
and client and or leadacquisition.
But I just want you to takethis takeaway, which is you got
to stick to what you're best atonce you have enough revenue to
hire out the other things.
Dan Martell calls this buyingback your time.
(03:29):
That's a good book.
I linked that one up in theshow notes below.
Okay, that was a refresher Ifyou know that concept already.
Thanks for continuing to listenuntil now.
So, at about 150,000 grossannual revenue, it kind of makes
sense to begin to look at ifyou already have an organically
selling offer.
(03:49):
But that was the context forthis episode to hiring out
Facebook and Instagram admanagement.
Why?
Hour or two hours, maybe threehours.
If you have a super greatselling offer and it can sell to
(04:10):
a large audience and you'respending a thousand dollars a
day in ads, don't getintimidated by that $1,000 a day
in ad spend.
Do I have some clients whospend that much?
Yes, Do I have other clientswho only spend like $30, $40,
$60, $70 a day, Absolutely, andif you're like even $30 a day of
ad spend is a lot, Well thenthis episode, quite frankly, is
(04:33):
not for you.
Save yourself some time andclick on a different episode
somewhere.
It's okay Later on.
Running Facebook and Instagramads is for you, but right now,
not Just know that you've got tospend a lot of money, but the
good news is you're making a lotof money.
If your offer was alreadyselling organically, Now let's
(04:54):
say that you're still herelistening and you're like Kwejo.
Can you be more specific?
Does it make sense for me to doit myself or hire it out?
Look, if you're going to spendtwo hours a day setting up and
running your campaigns, is theresomething that only you could
do?
That is way more valuable.
Like I'm talking about reachingout to people and collaborating
(05:16):
with them.
Maybe you're a great podcasthost and when you guest appear
or guest speak on other people'spodcasts, you get a lot of high
quality leads coming into youremail list via your sales funnel
or maybe booking discoverycalls with you.
Well, friend, don't do the adsyourself.
Spend the time pitching otherpodcasts and showing up on
(05:37):
podcasts and getting to speak inmasterminds or at events you
know.
Pour your time into that,because that's converting super
high quality clients.
Ads will could, I should say,because while I'm an ads manager
, don't take my advice forgospel.
I believe in the gospel ofJesus, but you should not take
my words for gospel.
Just because I have experiencedoesn't mean that you're going
(05:58):
to listen to it and absolutelygo and make money.
This is that disclaimer.
You're most likely to losemoney in the beginning when you
start with Facebook andInstagram ads, because it is a
learning curve, which brings meto my next point.
If you already have a greatoffer that's selling organically
quite well, Do you have thetime to go through the learning
(06:18):
curve to run ads profitably?
Maybe, maybe not.
But if you're kind of grossingaround 150K a year, wouldn't you
like to take the shortcut thatcomes with hiring out for ads
management Plus?
Let's not simplify ad strategydown to just running ads to a
lead magnet or running ads to aregistration for a webinar
(06:41):
powered launch.
There's a lot more ad strategythan that.
You know, depending on how yourbusiness is functioning and
thriving online, we could behaving an ad strategy to take
the best performing posts fromyour Instagram that are
connected to mini chat and usingthose in a strategic way to
build up your viewer audiencesthat we can retarget in certain
(07:02):
ways later on because they'll bemore likely to convert, and
we'll also bring in a leadmagnet ad strategy in addition
to.
Maybe you have aself-liquidating offer and we're
going to run ads to that.
Or maybe you also have apodcast and you've identified
some episodes that when you getnew people to listen to those,
they become way more aware ofthe problem they have and the
(07:24):
solution that you could provide.
And you realize that when you,because you are surveying your
clients or customers, yourealize a lot of them have
listened to your podcast, somaybe we rope in ads to your
podcast as a strategy.
Have listened to your podcast,so maybe we rope in ads to your
podcast as a strategy.
(07:46):
This whole strategic thing iswhat you would pay a good ad
manager for, and probably notworth your time.
You know, if you're making over150 K for you to figure out all
of the ad strategy yourself.
Now could you do it?
Yeah, Would you pay the cost toentry, so to speak, the
ignorance tax?
Most likely, because that'swhat we all do as business
owners as we learn these things.
So I hope this helps you asyour income goes way higher
(08:10):
let's say, 200,000 gross a year,300,000 gross per year the
higher the income, even the lesssense it makes for you to be
doing your own ads Because,again, if you line up all the
tasks and assign value to allthe responsibilities that you're
(08:31):
doing in your business, not allthose responsibilities are
equally valuable or equally funfor you.
I've had plenty of clients whocould do their own ads.
They just hate it or they findit tedious and they already have
their business ship, so tospeak, pretty in order.
Is it a ship in order or acloset in order?
(08:53):
Their business is humming alongand spitting off profit, but
they want to spend more timewith their families, because I
don't know they're moms or dadsLike I, have two kids and do.
I want to add in two hours aday when I could just hire it
out.
How valuable is your personaltime?
Think about that as youcalculate this, but that's
(09:16):
that's essentially how youdecide if it's worthwhile for
you to do your own ads or hireit out.
If you've made it this far andyou have an organically selling
offer that's giving you earningsper lead and it's quite healthy
revenue per lead right and youknow that your time could be
spent better elsewhere in yourbusiness, well then you should
(09:40):
probably go down to the shownotes to my website, fill out
that intake form and get on adiscovery call with me.
You might not be ready yet, andthat's fine.
Who I just described is not you.
You probably should not go tomy website and fill out an
intake form.
If your offer is not sellingand you think that more people
(10:02):
looking at your offer is the key.
It's not the key.
Tweak your messaging.
Don't contact me for Facebookand Instagram ad management,
because I will ask you how wellyour offer is selling and we'll
look into the numbers and I willadvise you.
If it's not selling wellorganically, you're going to
lose money hiring out for adsmanagement, Point blank, Because
I love helping people who canbe helped with Facebook and
(10:25):
Instagram ads, and you could behelped with Facebook and
Instagram ads once you figureout the offer stuff that gets it
selling to the audiences thatyou can acquire organically
through collaborations orposting on social media in a way
that gets your posts to not goviral but reach more and more
(10:45):
new people who have problemsthat you can solve.
I really hope this episodeclarified something for you.
Please tell me in a review onthis audio podcast, especially
if you're listening on Applepodcast.
Those reviews help meunderstand what helps you better
and it sends signals to Appleto push this podcast episode out
(11:07):
to more people like you whoneed the help that you just got
in this episode.
Until the next time we get tohear or you get to hear from me
or see me if you're subscribingto the YouTube channel link in
the show notes below, Take care,be blessed, and I'll see you,
or you'll see me or hear from meto the YouTube channel Link in
the show notes below Take care,be blessed, and I'll see you or
you'll see me or hear from me inthe next one.
Bye.
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