March 28, 2025 • 10 mins
Want to make your successful Facebook and Instagram ads even better without starting over?
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Visit The Art of Online Business website for Facebook Ads help
The key is improving the parts of your ad based on what already works. I recently helped a client with this, so today, let's explore these small, easy fixes that can lead to big improvements in your ads.
We’ll cover testing different hooks and tweaking elements like text or color, all while keeping the ad mostly the same Remember, even simple adjustments can make a big difference in boosting your ad’s performance!
Watch this episode on YouTube!
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 0 (00:00):
If you've got a winning Facebook and Instagram
ad, the worst thing you can dois create a bunch of different
ad creative that's differentfrom it.
Right To test and see if youcan best it.
Now I'll tell you what to do inthis episode.
But a client recently came tome with a question and this
client had a very good likehonestly, a very good performing
(00:21):
ad that like I'm running forthe client and he was like what
other videos should I create?
And my answer was like, let'snot reinvent the wheel, here's
some advice.
You're just going to iterate onwhat's already working, and so
in this episode I'm going togive you some of the same advice
that I gave him.
It's my step-by-step approachto maximizing an ad that's
already working by testingdifferent hooks, without
(00:44):
rebuilding the entire ad fromscratch.
And so what you want to do isthink about what part of your
video ad is really working, andthen can you see or dive into
that and look and kind of figureout why it's working, and then
just create different littlepieces of that portion and still
keep the whole video largelythe same.
(01:06):
And, by the way, if you havelike a graphic text on an image
and it's really working.
The same technique applies whatis really working about that ad
.
Just try changing.
Keep the ad largely the same,but change different parts about
it.
Change different colors in it,for example, or maybe just
change the wording in it, youknow.
Or maybe change the types ofimages, but keep all the colors
(01:26):
and the wording the same.
So here's what most people dowrong.
We already covered this One adworks.
So we go way over and we trydifferent other ads to work
along with it.
Okay, and the smarter approachis just to test different
portions of the ad.
In this client's case, we justtested different pieces or
different hooks.
So let me go and look at anemail that I sent to this client
(01:48):
so I can tell you exactly thepart of the hook that we ended
up changing.
So, like in looking at thisclient's ad, I noticed that this
one spoke to two pain pointsfor their niche no time as in.
Not having enough time as intheir clients or potential leads
and potential clients wereputting in work in their niche
right, but super busy, and nothaving enough time to enjoy the
(02:10):
fruits of their labor.
Plus, this successful adtouched on that.
Like they're putting in thework and the business was
growing, but they weren't seeingany extra money, like any extra
cash in their business, so itfelt like they were spitting
their wheels.
And so in this case, I said,why don't we pull out the no
time pain point and pull out theno money pain point?
(02:31):
And then why don't we, whydon't we speak to that in
different ways, like speak tothe no time, you know, with a
hook, in different ways andspeak to the no money pain point
in different ways?
And so I'll give you a coupleof suggestions.
I'm literally reading from theemail right now.
That's, I'm literally readingfrom the email right now.
That's why I'm kind of lookingdown at my monitor.
So, for the no time, andbasically, just so you know,
what I did is I I used ChatGPTto give me potential hooks or
(02:54):
talking points.
I'm not a fan of using ChatGPTto write copy, but it does give
you ideas, right.
And so, as I was doing this forthis client and kind of mapping
out some ideas for them, here'swhat I came up with.
And the key here is that, sincethe video was working well, we
didn't want to change the video.
So, as we're like thinkingabout these new hooks, we needed
the hooks to tie into thecurrent video so that we could
(03:16):
just Effectively keep the samethree-quarters of the video and
just swap out the hook right?
So here's one feeling likethere's never enough time, no
matter how hard you work at yourbusiness, let's look at what's
really going on.
All right, another one for time.
Ever wonder why the longer youwork at your business, the less
time you seem to have?
I'll show you why, and thenthat naturally goes into the
video.
All right, so for no money,I'll skip the third time one.
(03:39):
Working harder than ever onyour business but not seeing the
money.
Here's the real reason.
And then we jump into the video.
Another hook feel like yourhard work isn't paying off.
Let's uncover the missing pieceand then we continue into the
rest of the video.
Now, when my Facebook andInstagram ads coaching clients
ask me, or if I'm beinginterviewed on another podcast,
and they ask me okay, quajo,like, is it video, is it
(04:01):
graphics?
I will always say test firstwith graphics, because video has
a lot more variables in it, alot more moving pieces.
You got to have a strong hook.
You got to make sure that youcan speak coherently for the
length of the video.
You got to make sure thateither the way you're delivering
your message or the visualskeep viewer retention, otherwise
(04:21):
nobody will make it to the endof your video.
By the way, where are you goingto put that call to action?
At the beginning, the middle,the end?
I like to put mine as a textoverlay throughout the whole
video, by the way, and I like tohave captions on my video too.
And so, with all these videoelements, having a simple
graphic that's consumable inlike two seconds delivers the
(04:42):
value of whatever you're talkingabout the lead magnet, or maybe
you're running ads to your lowticket offer.
So when you make these hooks,you really want to focus on the
first three to five seconds,because that decides whether
somebody will keep watching.
And, of course, a strong hookcan really lower your cost per
lead because it increasesengagement.
(05:02):
And then people are kind ofdriven, compelled, to go get
your lead magnet or to go take alook at your sales page for
your low ticket offer.
And so, yeah, to sum up thissection of the podcast, before I
tell you how to go test yourdifferent videos that you're
making right now, as you'relistening to this, a second time
, look at whatever is successful.
Right, your best video, yourrunaway video, and really ask
(05:22):
what pain point is it addressing?
And then ask yourself whatfrustrations come from that pain
point and what is that mainproblem that the pain point
solves?
Okay, what's keeping youraudience stuck?
And then you're going to thinkabout brainstorm, use your
favorite AI if you need to.
What kind of hooks couldaddress those frustrations?
Okay, and so then you'll createdifferent hooks for each
(05:44):
frustration and you'll focus thewhole time on how can I keep
most of this video the same, butchange up the hooks.
And then you can systematically, inside of your meta ad manager
, test the videos against eachother, knowing that the ad copy
is the same, the headlines arethe same and the video largely
is the same.
It's just the beginning hook isdifferent, and then that will
(06:07):
show you which hook, whichmessaging, is resonating the
best with your potential leadsand clients.
And you can also take thisresearch once you do it, and
that can benefit your Salespages.
If you're having conversations,that can benefit the
conversations, like thediscovery calls.
You're having Everything, and soI'm gonna take this testing
framework so you can test yourad straight out of my ad,
(06:29):
testing cheat code and what thatis.
It's, it's my Olympic goldmedal framework for lowering
your lead cost while stillhaving the highest quality lead.
Okay, and this is the thing Ido in every client account, and
I've had students go throughthis mini course and chop their
lead cost by up to 60%.
You know plenty.
Get like 30 40 percent leadcost Reduction.
(06:49):
The link to the full course isin the description below, by the
way.
And so this ad testing, thisOlympic gold testing framework
if you think of track and field,right at the time I'm recording
this video, last year it wasthe Olympics in Paris, and I'm
thinking of the men's 100 metersprint okay, and so to get the
(07:10):
fastest people in the worldfirst, second, third, you know
there was a bunch of heatsqualifying heats, if you will
and then people race and theygot into the semi-finals and you
know the fastest runners, moveon until you have the finals,
and that's how you want to thinkabout testing your video this
time.
Now, my Olympic gold frameworkit has three phase, well, four
phases, where you justsystematically test ad copy
(07:32):
against the other versions tofigure out which one's the best,
and then you test your visualsright, and then you can go ahead
and test headlines andaudiences, but I'm gonna focus
on the visuals because youalready have a great ad.
So keep everything the same adcopy, headlines, right.
But then test three.
(07:53):
If you're running like $30 aday, I like to spend $10 a day
per ad in an ad set.
So if you just take three ofyour different videos and now
you know that the videos arelargely the same except for the
hook, then drop three of thosein with your already best
performing headlines and ad copyand let those run for a handful
of days and you'll see which isthe winner, alright.
(08:15):
And so you keep the winner onand then you turn off two losers
.
So now, out of six videos,you've already tested three,
right, and so you're going tobring in two more, okay.
So now you've already testedfive.
Keep the winner running, bringin the two new contestants, let
those run for another handful ofdays, and what's going to
(08:35):
happen?
You're going to see that thetwo new contestants bested the
previous winner, or maybe theydidn't.
Either way, you can keep liketwo winners running, all right,
and you can test the third one.
And if your budget's a littlesmaller than $30 a day, fine.
Test two videos against eachother, turn off the loser, keep
the runner going, bring in a newcontestant, but at the end of
this process what you can do isyou'll want to have two or three
(08:59):
of these winning videos running, and that's how it works.
Two or three will work betterthan the other three or four if
only two are working, and that'sfine.
And just because you've donethat work now you get to
experience lower lead costs.
I like this system because ittakes out all the guesswork and
it means that you can win, andsmart course creators are
(09:22):
testing like this, because whenyou get better lead costs, then
you're able to serve more peoplewith the gifts and passions
that you are put here on thisearth with, and so it's worth
the work.
If you want that ad testingcheat code, it's normally $37.
You can get it for $17 now.
That is in the link in the shownotes below.
(09:45):
And then also, what I loveabout this is it's not just me
teaching you my framework, whichI do in the first portion, but
in the second portion I'veactually taken the time to
record kind of document myselfputting that framework into
practice in client accounts, sothat you can actually see me
dodging curve balls that metaads throws at me, right?
(10:07):
Because it's never just oh, dothis and do that and do that,
and do that and do that and youget the result.
It's do this and do this andthen go back and try this again
and it's okay.
We got to shut this whole ad,set down and relaunch, and
that's the thing.
I'm just a bit further down theads management road than you
are.
I have a few more arrows in myquiver, if you will, arrows
being different ads strategiesthan you if you're just now
(10:31):
starting, and I recorded some ofthose in that course too.
So until the next time you seeme or hear from me, take care,
be blessed, and I'll see you inthe next one.
Bye.
If you've got a winning Facebook and Instagram
ad, the worst thing you can dois create a bunch of different
ad creative that's differentfrom it.
Right To test and see if youcan best it.
Now I'll tell you what to do inthis episode.
But a client recently came tome with a question and this
client had a very good likehonestly, a very good performing
(00:21):
ad that like I'm running forthe client and he was like what
other videos should I create?
And my answer was like, let'snot reinvent the wheel, here's
some advice.
You're just going to iterate onwhat's already working, and so
in this episode I'm going togive you some of the same advice
that I gave him.
It's my step-by-step approachto maximizing an ad that's
already working by testingdifferent hooks, without
(00:44):
rebuilding the entire ad fromscratch.
And so what you want to do isthink about what part of your
video ad is really working, andthen can you see or dive into
that and look and kind of figureout why it's working, and then
just create different littlepieces of that portion and still
keep the whole video largelythe same.
(01:06):
And, by the way, if you havelike a graphic text on an image
and it's really working.
The same technique applies whatis really working about that ad
.
Just try changing.
Keep the ad largely the same,but change different parts about
it.
Change different colors in it,for example, or maybe just
change the wording in it, youknow.
Or maybe change the types ofimages, but keep all the colors
(01:26):
and the wording the same.
So here's what most people dowrong.
We already covered this One adworks.
So we go way over and we trydifferent other ads to work
along with it.
Okay, and the smarter approachis just to test different
portions of the ad.
In this client's case, we justtested different pieces or
different hooks.
So let me go and look at anemail that I sent to this client
(01:48):
so I can tell you exactly thepart of the hook that we ended
up changing.
So, like in looking at thisclient's ad, I noticed that this
one spoke to two pain pointsfor their niche no time as in.
Not having enough time as intheir clients or potential leads
and potential clients wereputting in work in their niche
right, but super busy, and nothaving enough time to enjoy the
(02:10):
fruits of their labor.
Plus, this successful adtouched on that.
Like they're putting in thework and the business was
growing, but they weren't seeingany extra money, like any extra
cash in their business, so itfelt like they were spitting
their wheels.
And so in this case, I said,why don't we pull out the no
time pain point and pull out theno money pain point?
(02:31):
And then why don't we, whydon't we speak to that in
different ways, like speak tothe no time, you know, with a
hook, in different ways andspeak to the no money pain point
in different ways?
And so I'll give you a coupleof suggestions.
I'm literally reading from theemail right now.
That's, I'm literally readingfrom the email right now.
That's why I'm kind of lookingdown at my monitor.
So, for the no time, andbasically, just so you know,
what I did is I I used ChatGPTto give me potential hooks or
(02:54):
talking points.
I'm not a fan of using ChatGPTto write copy, but it does give
you ideas, right.
And so, as I was doing this forthis client and kind of mapping
out some ideas for them, here'swhat I came up with.
And the key here is that, sincethe video was working well, we
didn't want to change the video.
So, as we're like thinkingabout these new hooks, we needed
the hooks to tie into thecurrent video so that we could
(03:16):
just Effectively keep the samethree-quarters of the video and
just swap out the hook right?
So here's one feeling likethere's never enough time, no
matter how hard you work at yourbusiness, let's look at what's
really going on.
All right, another one for time.
Ever wonder why the longer youwork at your business, the less
time you seem to have?
I'll show you why, and thenthat naturally goes into the
video.
All right, so for no money,I'll skip the third time one.
(03:39):
Working harder than ever onyour business but not seeing the
money.
Here's the real reason.
And then we jump into the video.
Another hook feel like yourhard work isn't paying off.
Let's uncover the missing pieceand then we continue into the
rest of the video.
Now, when my Facebook andInstagram ads coaching clients
ask me, or if I'm beinginterviewed on another podcast,
and they ask me okay, quajo,like, is it video, is it
(04:01):
graphics?
I will always say test firstwith graphics, because video has
a lot more variables in it, alot more moving pieces.
You got to have a strong hook.
You got to make sure that youcan speak coherently for the
length of the video.
You got to make sure thateither the way you're delivering
your message or the visualskeep viewer retention, otherwise
(04:21):
nobody will make it to the endof your video.
By the way, where are you goingto put that call to action?
At the beginning, the middle,the end?
I like to put mine as a textoverlay throughout the whole
video, by the way, and I like tohave captions on my video too.
And so, with all these videoelements, having a simple
graphic that's consumable inlike two seconds delivers the
(04:42):
value of whatever you're talkingabout the lead magnet, or maybe
you're running ads to your lowticket offer.
So when you make these hooks,you really want to focus on the
first three to five seconds,because that decides whether
somebody will keep watching.
And, of course, a strong hookcan really lower your cost per
lead because it increasesengagement.
(05:02):
And then people are kind ofdriven, compelled, to go get
your lead magnet or to go take alook at your sales page for
your low ticket offer.
And so, yeah, to sum up thissection of the podcast, before I
tell you how to go test yourdifferent videos that you're
making right now, as you'relistening to this, a second time
, look at whatever is successful.
Right, your best video, yourrunaway video, and really ask
(05:22):
what pain point is it addressing?
And then ask yourself whatfrustrations come from that pain
point and what is that mainproblem that the pain point
solves?
Okay, what's keeping youraudience stuck?
And then you're going to thinkabout brainstorm, use your
favorite AI if you need to.
What kind of hooks couldaddress those frustrations?
Okay, and so then you'll createdifferent hooks for each
(05:44):
frustration and you'll focus thewhole time on how can I keep
most of this video the same, butchange up the hooks.
And then you can systematically, inside of your meta ad manager
, test the videos against eachother, knowing that the ad copy
is the same, the headlines arethe same and the video largely
is the same.
It's just the beginning hook isdifferent, and then that will
(06:07):
show you which hook, whichmessaging, is resonating the
best with your potential leadsand clients.
And you can also take thisresearch once you do it, and
that can benefit your Salespages.
If you're having conversations,that can benefit the
conversations, like thediscovery calls.
You're having Everything, and soI'm gonna take this testing
framework so you can test yourad straight out of my ad,
(06:29):
testing cheat code and what thatis.
It's, it's my Olympic goldmedal framework for lowering
your lead cost while stillhaving the highest quality lead.
Okay, and this is the thing Ido in every client account, and
I've had students go throughthis mini course and chop their
lead cost by up to 60%.
You know plenty.
Get like 30 40 percent leadcost Reduction.
(06:49):
The link to the full course isin the description below, by the
way.
And so this ad testing, thisOlympic gold testing framework
if you think of track and field,right at the time I'm recording
this video, last year it wasthe Olympics in Paris, and I'm
thinking of the men's 100 metersprint okay, and so to get the
(07:10):
fastest people in the worldfirst, second, third, you know
there was a bunch of heatsqualifying heats, if you will
and then people race and theygot into the semi-finals and you
know the fastest runners, moveon until you have the finals,
and that's how you want to thinkabout testing your video this
time.
Now, my Olympic gold frameworkit has three phase, well, four
phases, where you justsystematically test ad copy
(07:32):
against the other versions tofigure out which one's the best,
and then you test your visualsright, and then you can go ahead
and test headlines andaudiences, but I'm gonna focus
on the visuals because youalready have a great ad.
So keep everything the same adcopy, headlines, right.
But then test three.
(07:53):
If you're running like $30 aday, I like to spend $10 a day
per ad in an ad set.
So if you just take three ofyour different videos and now
you know that the videos arelargely the same except for the
hook, then drop three of thosein with your already best
performing headlines and ad copyand let those run for a handful
of days and you'll see which isthe winner, alright.
(08:15):
And so you keep the winner onand then you turn off two losers
.
So now, out of six videos,you've already tested three,
right, and so you're going tobring in two more, okay.
So now you've already testedfive.
Keep the winner running, bringin the two new contestants, let
those run for another handful ofdays, and what's going to
(08:35):
happen?
You're going to see that thetwo new contestants bested the
previous winner, or maybe theydidn't.
Either way, you can keep liketwo winners running, all right,
and you can test the third one.
And if your budget's a littlesmaller than $30 a day, fine.
Test two videos against eachother, turn off the loser, keep
the runner going, bring in a newcontestant, but at the end of
this process what you can do isyou'll want to have two or three
(08:59):
of these winning videos running, and that's how it works.
Two or three will work betterthan the other three or four if
only two are working, and that'sfine.
And just because you've donethat work now you get to
experience lower lead costs.
I like this system because ittakes out all the guesswork and
it means that you can win, andsmart course creators are
(09:22):
testing like this, because whenyou get better lead costs, then
you're able to serve more peoplewith the gifts and passions
that you are put here on thisearth with, and so it's worth
the work.
If you want that ad testingcheat code, it's normally $37.
You can get it for $17 now.
That is in the link in the shownotes below.
(09:45):
And then also, what I loveabout this is it's not just me
teaching you my framework, whichI do in the first portion, but
in the second portion I'veactually taken the time to
record kind of document myselfputting that framework into
practice in client accounts, sothat you can actually see me
dodging curve balls that metaads throws at me, right?
(10:07):
Because it's never just oh, dothis and do that and do that,
and do that and do that and youget the result.
It's do this and do this andthen go back and try this again
and it's okay.
We got to shut this whole ad,set down and relaunch, and
that's the thing.
I'm just a bit further down theads management road than you
are.
I have a few more arrows in myquiver, if you will, arrows
being different ads strategiesthan you if you're just now
(10:31):
starting, and I recorded some ofthose in that course too.
So until the next time you seeme or hear from me, take care,
be blessed, and I'll see you inthe next one.
Bye.
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