March 17, 2025 • 33 mins
Elise Hodge is a copywriter and funnel strategist who knows how to turn a $200 daily ad spend into $350 using Facebook Ads.
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Elise shares the exact steps she takes to make low-ticket offers profitable and how she sets up funnels that actually work. She also talks about how she changed the way she runs her business to have more time with her family.
Elise breaks down her ad strategies, so you can see what makes them successful. If you want to get better results from your ads and funnels, you’ll learn a lot from this episode!
Watch the next episode on YouTube, "Want high converting emails? Do this first! Featuring Copywriter Elise Hodge"
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Elise's Links:
- Connect with Elise on Instagram
- Get her Welcome Email Template here!
- Get her Funnel Roadmap here!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
If you want a behind the scenes, look at a online
course creator, in this case acopywriter, who is successfully
running ads to her funnel andturning $200 a day into $350
daily and I could say every day,but you know these things
fluctuate then you're going tolike this episode.
(00:20):
Truth be told, it started offas a standard interview episode
and as soon as I got in tointerviewing Elise Hodge and we
talked about ads, I lit up and Iknew this was the episode for
you.
I do not think in all of thepodcast episodes I've recorded
that I have ever gotten to dosuch an episode.
(00:42):
So if you have technicalquestions about the things that
go into running ads profitablyto a low ticket offer in the way
that can change your businessbecause look at the numbers
you're going to love thisepisode.
A quick intro about Elise Hodge.
She's a funnel strategist whohelps coaches and course
(01:03):
creators make daily sales intheir businesses.
She, since 2017, has helpedbusiness owners launch
six-figure offers, build simpleand high-converting funnels, and
she's a mom of two toddlersactually, she has her at the
time that we recorded this atleast.
Her third child is well gonnabe on the scene in about three
(01:24):
weeks here.
She's passionate about helpingfolks create flexible,
profitable businesses that fittheir lives.
We're gonna jump straight intothe part of the episode where we
talked about Facebook andInstagram ads, as she is running
them to her profitable lowticket offer funnel, and let me
(01:45):
define that for you really quick.
This, in her case, is a $7offer that has a order bump and
also has an upsell.
I'll let her explain to you thedetails in a moment.
My last request before we startis that if you want me to
interview more people like thisI know a lot of them Simply go
(02:07):
down to the show notes and DM meon my Instagram account or
leave a review on Apple Podcastsstating Quajo, I want you to
bring more guests on here whoare running successful ads so
you can pick their brain andthus I, as a listener, can learn
what it takes to run these kindof ads the holy grail, if you
will, of profitable ads thatmake you money and grow your
(02:30):
list in the most profitable waypossible.
Let's jump into the episode withElise.
I'm always intrigued at how onewould set up their business to
run while you're on maternityleave, or you taking maternity
leave.
How, what's?
What are you planning?
Speaker 2 (02:45):
yeah, I always call it maternity leave, ish, because
you know, when you're a um,solo business owner, there's
still like that you, you need toknow what's going on in your
business.
But I think the beauty ofselling you know, information,
products and courses is thatthere are a lot of things you
can set up to work for you, andthat's like the whole what I
(03:06):
really care about.
For other people too, because Iwork in part-time hours,
there's a lot you can set up towork for you.
Obviously, I would never sayyou know it's passive, because
we all know it's not passive,right, because you've got the
things like.
You know ads, obviously, whichis your realm, and you know the
marketing side of things.
But there still are a lot ofthings you can schedule, you can
set up.
(03:27):
I think for me, the bulk of itis making sure I have email
automations on the back end.
That's the most important thing.
So there's so much I canautomate there in terms of
automations, which we might talka bit about in the next sort of
episode.
But then I guess the stuff thatis more real-time or scheduled
Things that I've got to do isthe traffic generating things.
(03:47):
The traffic doesn't justgenerate itself.
Obviously, ads are great, butyou need to keep an eye on your
ads and if you don't, that's bad.
So yeah, for me it's reallyimportant to have all the
automation set up and thenschedule or create content in
advance that can be eitherscheduled or for ads, it's like
okay or no.
I'll test this, you know, in afew weeks time, or I'll test
(04:09):
this next month, or I'll testthis when I need to like.
You know you're an ads pro.
You have more to say on that.
I'm sure you'd have tips for meon that, but that's just.
My thinking is, in terms of thetraffic generation, I want to
like I've actually already builtout a big calendar that goes
through March.
I've still got to fill outApril, but I'm wanting to try
and get as far along as I can interms of content, even in terms
(04:30):
of my emails.
So not just like Instagramcontent, but like I've got
emails scheduled out for thenext few weeks and I want to
schedule out emails like thoseones that go to my list that
aren't in automations.
I'd love to schedule them outthrough April and maybe into May
.
Speaker 1 (04:44):
So, yeah, Solid and definitely touch on or share
what you're doing with ads.
I feel like the listener rightnow.
It's like you know I've heard alot from Quajo about ads, but I
actually haven't heard fromguests about how they're using
ads, so that's okay.
Speaker 2 (05:00):
Okay.
Yeah, do you want me to touchon that?
Speaker 1 (05:02):
Why not?
I'm actually intrigued.
Speaker 2 (05:04):
Okay yeah, do you want me?
Speaker 1 (05:04):
to touch on that, why not?
Speaker 2 (05:04):
I'm actually intrigued.
Okay, don't judge me.
Okay.
Speaker 1 (05:07):
Your ads are on, and so I'm just going to put the
context out there that ifthey're on right now they're
profitable yeah, they areprofitable.
Speaker 2 (05:16):
Yeah, okay.
Speaker 1 (05:18):
I'm not just burning money for the sake of it.
Speaker 2 (05:20):
So yeah, the thing that I've really been focused on
the most is those like lowticket offers, so SLOs.
At the moment I'm not runningany freebie ads.
I know I need to be, so I'mhoping to set up some of those
in the next week.
Let's say, but my low ticketoffers, like that, I get an
immediate return on ad spendwith that and I mean I could
(05:42):
look at the data right here, soask any questions you like.
Okay, what is it called?
Yeah, so I have.
So I have two that I'm twodifferent like offers.
One is my 52 email templates.
These are actually templates.
There's a story about this, Idon't need to go into it all, I
created these as like prompts.
(06:03):
I think it was 2018 or again,way back when I created that
initial email marketing program.
So that was one thing that Ithought, oh, what do I have that
I could sell as a low ticketoffer, when I thought, you know,
this could be a good entryway.
Turns out it worked quite well.
Interesting fun side note factI originally in the messaging
called them prompts and theywere just prompts.
(06:24):
They weren't actually.
They were like this it wasgreat, but it was, you know, for
seven dollars and they didn'tconvert that well.
And then I was thinking aboutthe messaging and I turned every
single one into a template andthen I called them templates and
they've converted great eversince, because I mean, 52
templates like it's actually 52templates for seven dollars is
kind of a no-brainer.
So with anything that I havebeen, like testing with ads and
(06:44):
stuff I'm just thinking what's ano-brainer?
So with anything that I havebeen, like testing with ads and
stuff, I'm just thinking what'sa no-brainer?
I just want to bring peopleinto my world and if that means
giving away all the value, let'sgo.
So so that's one of them, andthen the other one that I'm
doing is actually a courselaunch planner.
I mean, I like, um, youmentioned I'm a funnel
strategist.
I worked in the past you knowcopy all the launch things with
(07:06):
clients, coaches and coursecreators.
So I sort of put together whenI've created like strategies for
people, all of that stuff.
So I put together the sort ofguidelines that I would give
people in terms of creatingtheir own launch strategy into a
planner.
It's 90 pages, it's supercomprehensive, it's like what
you would get in a course butit's in a planner.
And again, that's $7.
That one is actually quite,quite profitable.
(07:28):
And then with each of those Ihave like a bump offer and an
upsell offer and things likethat.
Speaker 1 (07:33):
So, yeah, okay For 50 something that I feel like
listener, please listen, because, yeah, you've heard me talk
about this, but here is someonelike right here, who's not me,
who has achieved the Holy grailof running profitable ads to a
low ticket offer, and I was justin interview Elsie.
(07:55):
Why am I saying Elsie?
I have a friend.
No, it's not fine.
At least I have a friend who hername is Elsie, and she is from
Taiwan but grew up in Belize andshe goes to church with us here
in Mexico.
And actually I'll keep thetangent short, but her and her
boyfriend sought out me and mywife because we got married and
(08:19):
then moved overseas right away amonth after we got married.
And then they're thinking aboutdoing the same thing, except
for he's from Mexico and she'sreally from Taiwan, and they're
thinking about going to Ireland.
And I have sitting on my phonea text message because I was
introducing them to a book thatbasically helps people from
different cultures learn tounderstand each other, and so
(08:42):
that's where Elsie is poppingout of my brain and it doesn't
help that, like your name is atleast two, but I do remember and
know your name and there was atangent.
Speaker 2 (08:53):
So back to your profitable so if I touch on the
first one 52 email templatesthat's the one that I kind of
got like working first because,again, it was I created.
I came up with that conceptafter I'd launched the
membership last year and then Iwanted to bring new people into
it, not just people already onmy email list.
(09:14):
So I was like got this thing 52email prompts, tweaked and
played with.
It worked as templates startedconverting, bump off.
Ah, I think it was like an alt,I can't be sure it was
something like an ultimatewelcome email sequence or
something like that, but that,whatever it initially was, it
didn't convert as well as Iwould have liked.
So again, I just asked myselfwhat can be the most no brainer
(09:36):
offer?
And honestly, it's like it'sjust.
It's just it's thinking verydifferently.
Because when you've been aservice provider and you're
charging $5,000 plus for yourservices to write a sales page
and then you're like giving awaytemplates, you know for $37.
It's like a big switch in yourbrain.
But you know, for 37.
It's like a big switch in yourbrain.
But you know, again, there's aservice they're getting you.
So but I had to just ask myselfwhat would make this a
(09:58):
no-brainer offer.
So I made this bundle, so it'san ultimate email marketing
bundle.
It includes a welcome emailsequence, a re-engagement email
sequence, a sales email sequenceand it includes a pre-launch
sequence.
So it's literally four emailsequences as well and that's 37.
That converts pretty nicely.
Looks like 35 whoa, that's nice.
Speaker 1 (10:20):
Okay, I mean I call it like 15 to 20, but pretty
standard for an order bump.
So if you're converting 35 andI'm yeah I don't want to assume,
but are you running your ads tocold traffic for this?
Speaker 2 (10:34):
Yes, yes, and then I do have like a lookalike is cold
still, I guess, and then I havea warm as well, but yeah, yeah,
it's to cold traffic, so thatactually really helps make it
profitable.
That was the piece that I justreally wanted my order bump to
convert super well.
And then, oh my gosh, I've gotsomething exciting to share
about the other one.
But then I have the upsell, theupsells and membership.
(10:54):
Now that one does notimmediately convert as well as I
would like, I have testingdifferent things.
I'm currently testing like anannual offer.
It like only converts it maybetwo to 3%, like on that upsell
page, which is not good.
It's still profitableregardless.
I bring people into my world,they do warm up and I know that
they convert like, say, sixmonths down the track.
But I'm working on just liketesting different things to get
(11:17):
them, to get them into thatoffer or if it's not the right
offer, I'll change that.
So but regardless it isprofitable, which is nice.
And then my other low ticketfunnel, like I said, is that
course, course launch planner.
That one is like really goingvery beautifully right now and
then it's.
I'm trying to find it so I cantell you the data on its
conversion rate.
The conversion rate, like onthe initial offer, is about nine
(11:42):
to 10%.
Yeah, 9%, and then.
But the bump conversion rate isso fun, it's, oh my gosh.
I think it went up to it waslike around 22% and I wasn't
happy with that and it is.
The bump is a.
It was a pre-launch emailsequence and then I thought, oh,
you know how can I make thiseven more no brainer Again.
(12:04):
I made a pre-launch, made it apre-launch bundle, so it was
like email sequence, like theseInstagram prompts, like just all
these different things in alittle bundle.
I increased the price.
The conversion rate went downto 12 because I was like it
should be 37 for a bundle, andthen I was like, okay, again,
asked myself, how can I make ano-brainer?
I decreased it back down to 27and kept it, as with all the
(12:24):
things, and it startedconverting at 50.
What?
Yeah, and this is just in thelast week and a half, so I'm
watching it, but it is.
It is yeah, and this is just inthe last week and a half, so
I'm watching it, but it is.
Speaker 1 (12:40):
yeah, it's really yeah, Wow, okay, that's
encouraging.
I don't have an order bump thatI wrote ads to.
That converted 50%.
My gosh.
Speaker 2 (12:47):
Yeah, literally 50%.
I'm looking at it right now,from the last week, from like
12% to 50%, and it was just aprice change.
I mean, it's always like thetweaking I'm so interested in
that.
And then I have a one-timeupsell, which is a launch copy
bundle, so it's like a salespage template and then you know
sort of launch sequence and thatconverts.
Fine.
It's something like somethinglike yeah, 6%, I'd like it to
(13:11):
convert, convert higher, but I'mplaying around with that too.
All to say, though, it'sprofitable and it's pretty cool
to be able to bring people intomy world while I, like I,
actually make profit everysingle week from these funnels.
Yeah, okay.
Speaker 1 (13:27):
So if I may ask some questions, because, I am quite
impressed, honestly, by theconversion numbers on your sales
page and then the order bumpand the upsell, especially the
launch planner.
Can you explain your strategyfor targeting warm and cold
(13:49):
audiences, because you mentionedthat you're doing both and I
think the listener would like tohear that.
Speaker 2 (13:54):
I know I would sure, well, I think I'd actually, in
saying that, had turned off awarm one which was converting
well, and then it kind of died.
So I think it needs newcreative.
So I will say that.
Speaker 1 (14:04):
I'm not always the best.
Speaker 2 (14:06):
Yeah, I'm not always the best at refreshing things as
fast as I can, and I feel likethat's where, like, the ads
manager thing is amazing.
Because there's a business owner, you're running all things, but
yeah, so yeah, at the momentthat one is turned off, but it
was actually doing really well.
But I do.
I am targeting like threedifferent audiences it's like a
coaching one, one's like asoftware interest and the other
(14:28):
one's a look-alike audience,which is that's been going quite
solid, yeah do you like to usea lookalike of your email list?
Speaker 1 (14:35):
lookalike of your instagram followers?
Like what lookalike is yourgo-to?
Speaker 2 (14:40):
yeah, lookalike of email lists, lookalike of
purchases, lookalike of, likepeople who've I think I do
people who've engaged with myinstagram account in the last
like 180 days or something likethat.
Yeah, I think I think so.
I think so without opening it.
That's what comes to mind.
Yeah, okay, definitely emaillist and purchases of that
(15:00):
particular product.
Speaker 1 (15:01):
So my next question is you had mentioned that you
should turn on your ads to yourfree lead magnet.
Tell me.
Speaker 2 (15:11):
Yeah, yeah.
So actually what I did I usedto have and this was going
pretty well.
But I just find that SLO worksbetter.
But mind you, long-term, youknow, freebie you can probably
bring in more people who willconvert, maybe down the track
more, and I know that people whogot okay, I'll tell you what
the freebie was.
It's a welcome email template.
I know that the people who gotthat and I track like people who
(15:34):
come into my membership so manypeople come into my membership
got that freebie which you knowI still promote organically.
I just am not running ads toright now.
But even if they came from ads,they will convert into the
membership, say, in like fourmonths, six months, nine months
time.
And I could see that so many ofthem had gotten that free
welcome email template.
So that's what I was running.
(15:54):
That's what I will probably runagain.
I was running it as a with thetripwire of the 52 email
templates behind it.
So my I ran it two differentways.
I was doing like lead formatsand then I found the quality was
just frustrating to get likequality leads who would even
open the emails.
And then I was running it withlike a sales goal, I guess, but
(16:18):
with it with the tripwire on theback end.
I'm not sure if I should justrun it for leads and keep a trap
tripwire on the back end, ifthat would be cheaper or I don't
know, because my whole thinkingwas I want to make sure I'm
attracting people who will buy,but did you say that you were
running at first using Meta'sinstant forms, or I was?
I'll tell you why I was doingthat.
(16:40):
Yeah, because I use show it andconvert kid and for some reason
it wasn't tracking.
And I know other people havethe same problem that with show
it.
Your you know, if you weredoing like leads to website
leads, it just it wasn'ttracking, so I just I couldn't
but I have heard that that mayhave been fixed or, like, I know
(17:00):
someone who's created a newpixel and then the new pixel
started tracking.
So I don't know if that was likea meta issue or show it issue
or what, but it just wasn't liketracking properly.
So that's why I was running itwould only track if it was a
sale, not a lead.
Does that make sense?
Like yeah, it's super weird,but yeah yeah, that is super
(17:20):
weird.
Speaker 1 (17:21):
Okay, so you started using instant forms, or I just
call them lead forms, eventhough, if you look, inside of
meta ads manager and then youswitched, or?
Or did I?
Speaker 2 (17:31):
no, no, I started running them for my website, and
then it wasn't trackingproperly, so then I just started
using instant forms okay, coolyeah, and the lead quality.
You know, maybe I need to bemore patient, maybe they just
take longer to convert.
That could be it.
But yeah, the lead quality wasfrustrating and I'd like to get
a return on my ad send quickly,ad spend quickly, although I I
(17:53):
know you know it's stillvaluable in the long term, etc.
Speaker 1 (17:57):
I like how you also said, though you noticed that
the people who were convertinginto your membership many of
them had downloaded the leadmagnet previously.
Speaker 2 (18:08):
Yes, and those.
But those people had come fromI was running like a sales
campaign yeah to the, to the web, to my website, with the 52
email templates as a tripwire.
So it didn't matter whetherthey ended up buying that or not
.
I just knew that they haddownloaded that, yeah, which is
which is interesting.
Speaker 1 (18:27):
So you're referring, then, to the ads to the slo
funnel or the 52 email templates.
No, there were ads to the SLOfunnel for the 52 email
templates.
Speaker 2 (18:33):
No, there were ads to the welcome email template.
But the sorry.
The goal on Facebook was to runlike a I don't know what it's
called now a sales campaign, aconversion campaign, because I
ultimately wanted them topurchase on the tripwire page.
Do you know what I mean?
Speaker 1 (18:46):
I do now.
This is intriguing.
So you're running ads to thelead magnet right To the free
lead magnet with a tripwire onthe thank you page, and you
ended up experimenting withdifferent objectives.
Speaker 2 (19:03):
Yeah, yeah, yeah.
Speaker 1 (19:04):
Okay, and so you're saying what's working now is
that you're using the salesobjective.
Yes, dear listener, please donot DM mem me say, queen joe,
you say always use leadsobjective for a free lead magnet
.
Oh no, we're putting her.
Speaker 2 (19:20):
we're putting her instagram I'm not doing that
right now.
I'm not doing that right now,but that was my thinking.
I don't know it worked, butyeah, it worked um like I was
tracking everything too,obviously, I think that is the
biggest takeaway here.
Speaker 1 (19:39):
I will go ahead and say that I've had a number I
can't think of more than twonames out of all the clients
I've had over the past three,four years that have done the
same thing.
Because and their thinking wasthe same and I, let's see,
inherited these clients isn'tthe right word.
(19:59):
The right word would be Ibecame their ad manager after
they already were running adssuccessfully in their funnel and
they explained to me that, yes,they had used the lead
objective, because when I seethis in an account, I'm like why
, are we using the salesobjective for a free lead magnet
?
You know I ask a lot ofquestions because the last thing
I want to do is hop into anaccount that already has ads
(20:22):
running and then mess it up,right.
And so they said the same thingthat they had tried.
You know, their previous admanager had tried the leads
objective and it was convertingokay.
But then they wanted to try toget more sales of the tripwire
offer and they experimented withthe sales objective and, most
importantly, they tracked thedata.
Yeah, so right on, Okay.
Speaker 2 (20:47):
I don't know.
But now that I've heard that,you know, maybe I can get a
little fix going on with mywebsite and get the leads
tracking better.
Like, I'm going to try and dothat again.
I will try the leads objectiveagain because, again, like I
said, I actually couldn't trackthat, it just meant I was not
working.
So that's also one of thereasons why, yes, I was running
(21:10):
that sales objective because Iwas like it's the only way it
works apart from running instantform.
So I feel like I didn't havethat option to just do leads to
my website and get that trackednicely.
So I'm going to try a fewthings and see if I can get that
going and just like test thatagain.
But we'll see.
But I mean, I know anyone whogets this particular freebie.
Again, it's like tracking datawhether they get it organically,
whether they get it from an ad.
Speaker 1 (21:42):
They do make up a lot of the people in my membership
event who join eventually.
So that's it.
Yeah, interesting.
It's obviously a nicely alignedum offer, which is important.
It's absolutely important to dothat.
This is so cool.
What's another question I had?
Oh, so, anecdotally yes,datally and anecdotally I have a
client who we actually, lastAugust, looked at the ad spend
and we shut off her free leadmagnet because she has still has
(22:05):
, as of today, profitable funnel, powered by meta ads, of course
.
And so we decided you know what, like, we'll just grow the
email list with buyers.
And so we kept scaling up andscaling up ad spend straight to
the self liquidating offerfunnel hers is, hers is.
It doesn't start with a sevendollar offer, it starts with a
(22:27):
67 offer.
Oh, cool and then currentlywe're using a not she doesn't
have an order bump.
Actually she, she would be theexception to the rule.
Usually, like I say you musthave an order bump, actually she
, she would be the exception tothe rule.
Usually, like I say, you musthave an order bump and an upsell
.
She uses shop of shopify and soshe has a pre-checkout offer,
not quite an order bump.
(22:48):
That's 17 and it just workedyeah nice it just.
It just works.
Not as well as yours, though.
Most of her profit just comesfrom the initial sell and, yes,
her uptake on her order bump.
Let's just call it an order bumpyes it's pretty low, like two
super low, so she's stillworking on that, but it's quite
(23:10):
profitable because we're growingher list that way and I didn't
ask you how much you're spendingon ads each day, but, like with
her, we're right almost at $400a day yeah, I, okay, I was last
month and then I reviewed somethings and then this month's
actually a bit lower.
Speaker 2 (23:27):
At the moment, it's probably like almost like around
$150 a day.
I think I was testing some newthings and then I cut them
because things were not workingas well.
So, yeah, yeah.
Speaker 1 (23:37):
Yeah.
Speaker 2 (23:38):
Yeah, I want to tip typically if you're like when
things are moving where, yeah,around, around that number.
But look, I'm still learninglots of that ads.
It's working If it works, itworks, yeah, yeah, yeah.
Speaker 1 (23:52):
No, I mean, I'm still learning about ads, like it's.
It's always learning.
Like, no, I kid you, not Like Isay that and I laugh, but I
actually just went and hired aone-on-one coaching session,
another ads manager to coach me,because this ads manager
focuses a lot more in the e-commspace.
(24:14):
I define e-comm as lots ofproducts you know, like 20 or
more, usually physical products.
So I have a good number of adsclients and it's not quite a
secret.
But, like, the way to have anad client forever is to work
with ad clients that have likelow ticket offer funnels right,
because then we're not justrunning ads something free, but
we're generating profit and it'svery easy to see like, oh, the
(24:36):
ads manager can manage this hugebudget and generate this profit
.
It makes sense to continuepaying the retainer fee and so.
But I just have been feelinglike my retargeting game needs
to just be leveled up, and so Iwas like who better to hire to
teach me the latest and greatestlike retargeting secrets?
Because, just like my students,I always update my course,
(24:57):
because meta ads manager ischanging all the time, so are
the best practices.
Those are always changing too.
And so, yeah, I just hiredsomebody and our consult is next
week and I'm going to learneverything I don't know about
retargeting and then apply thatto my clients.
So we're always learning.
Speaker 2 (25:18):
Yeah, that's it.
I think, like when you'rerunning your own ads, like I am,
it's like you've got somethingthat works and then something
changes.
You know, or it's you know, oh,what's the best practice?
It's always that question, soyou've got to really keep a
pulse on it, and it's not easy,but it's I mean, it's worth
trying to understand foryourself for sure.
Speaker 1 (25:37):
Yeah.
So I have one more questionwhich I'm super curious about.
Before I ask that, though, haveyou tested out or tried any of
the Advantage Plus creativeoptions?
Do you have favorite ones?
Do you just leave them all on,you know, like the video filter,
the touch-up one?
Do you have any favorites?
Do you use them?
Do you avoid them?
Speaker 2 (25:57):
I use I use like one or two of them.
Um, I don't know if I shoulduse more.
I've used more in the past andI was like, ah, I don't know if
I should use them all.
I've heard you talk about thembefore, though I'm trying to see
which ones I do use.
I know that I I like the musicone.
I don't know why.
I just like that when it hasmusic for a static post, because
I feel like when a post hasmusic, I stop and look at it.
(26:19):
So I don't know, maybe it's bad, but that's one that I was
testing.
And then what else?
Speaker 1 (26:26):
I'm going to.
While you're looking andsearching I misspoke Advantage
plus creative is what I wasreferring to and while you're
looking for the listener'sbenefit.
So I'm just looking in theclient account.
But I can see visual touch-ups,I can see text improvements, I
can see video effects, I can seeenhance CTA and they're always
(26:46):
so sneaky they have some hiddenbelow.
I can see relevant comments andthere's some other ones too.
So yeah, I'm curious.
Speaker 2 (26:54):
For a lot of mine.
I think I have visual touch-upson.
Okay, here's the funny thing.
I have seen this happen beforewhen I have like initially
chosen the creative and I'llchoose, I don't want these on, I
don't want these on and then Igo back and I'm like why they
aren't?
And like it weirdly sometimesright, do you see that?
And right now I just saw that Imean it's converting, it's fine
, whatever, but like why is thaton?
(27:16):
So I've got visual touch-ups on.
I have enhanced cta on for oneof my ads.
I usually turn that off, though, because I don't.
I don't like that, unless Imean I'd be curious to hear your
thoughts on that, because Ijust thought that's a bit.
It's deciding for me, which canbe good and bad, but I don't
know, I don't have site links.
I don't really understand that.
Relevant comments no.
Text improvements no.
I've had that before.
(27:36):
And then it just did somethingweird and I was like no I don't
like you deciding how to use mycopy, but that I mean again,
it's everything's testing.
So but visual touch-ups, yes,especially for I think like
because I run a few like reelstypes of ads and then it kind of
like resizes it and makes itfit nicely yeah, not too fancy.
Speaker 1 (27:58):
I usually only maybe do it like a couple of these hey
, that's, that sounds exactlywhat I'm doing in client
accounts and you know, like it'sjust, it's just testing.
I usually test through ad copyfirst and then I test through
best ad copy and visuals and Ilike what you said about how
you're just not comfortable withhaving meta take bits and
(28:21):
pieces of your ad copy andjumble it around, especially
because, you are skilled at adcopy and the way you wrote it is
the way you'd like it to appearright.
So much for text improvements.
I will say, though, that afterI test ad copy variations, and
then visuals and headlines, Iusually jump and just start
(28:43):
testing different advantage pluscreative options, one by one,
to see if I can get a betterresult.
And, in line with what you weresaying, almost all the time now
, by default, I'll just turn onvisual touch-ups and relevant
comments.
Well, relevant comments all thetime.
Speaker 2 (29:00):
Visual touch-ups why, relevant yeah, why relevant
comments?
Speaker 1 (29:05):
because I have never done that one oh, it just puts
what it thinks would be the bestcomment.
Like it shows it at the top soto speak.
Speaker 2 (29:12):
Yeah, so someone's?
Oh, this is amazing.
Blah, blah blah.
This is great.
Speaker 1 (29:17):
Yeah, that's the only reason.
But I guess the very specificanswer is that option being on
has outperformed other optionsthat were on by themselves, so
much that it's just like defaultfor me now, and same for visual
touch-ups.
But I would encourage you, tryit, because I have some clients
(29:38):
who, through testing, I leave onthe text improvement option too
and that one is performingbetter.
Not on all accounts, it'sdefinitely the exception when it
performs better, but itactually does, and I'm still I'm
getting comfortable with yeahlet it go and let god know the
(29:59):
brawl jokes that anybody who?
goes to church will understand,but but let it go and just
letting that one adjust yeah mywell-designed ad copy, as it
pleases, or the headlines, butyeah, that's.
That's what I'm seeing yeah,cool very interesting fun.
I I don't think I've gotten tolike nerd out with somebody
(30:21):
who's running a successful likeself-liquidating offer, like low
ticket ad funnel ever you.
Speaker 2 (30:28):
I think oh really first person yeah yay, here I am
thinking everyone's doing it.
Speaker 1 (30:34):
I don't know no, no people doing it, but I've never
got to talk with somebody who's?
doing it and actually talk aboutit.
Yes, usually we'll mention itbefore we hit record and then we
go into whatever we're going totalk about.
But I think actually, dearlistener, if you're watching on
YouTube or if you're justlistening watching on YouTube or
(31:02):
if you're just listening,please leave a review or just DM
me and tell me if this kind ofthing is more useful, because I
know plenty of people who arerunning successful, even
themselves, low ticket offer ads, funnels, and I can easily
bring more guests like Elise on.
So my last question yes.
And this is purely a lifestylequestion.
But once I get my clients likead funnels, profitable to low
(31:25):
ticket offer, I say hook up yourfavorite credit card.
You know that fits yourlifestyle.
Me, I use TravelPoint.
I have another client who theyjust use the money back thing
every year because they live inthe States and they just like
that money back option.
And another client has a hotelcard for their favorite hotel
chain.
What kind of credit card do youhave hooked up to your?
(31:46):
ads now that you've unlocked theinfinite money glitch, so to
speak.
Speaker 2 (31:50):
Yeah, it's a fun question, Okay.
So I just have one.
That is like airline points nowand I'm like we've got I mean
it's not just rads, but I'm likewe've got half a million points
and nowhere to go because wehave nearly three kids, but
they're not, they don't expire.
So I'm like let's keep sayingto my husband we can have the
best trip when we go on our tripor when we go away by ourselves
(32:14):
, for, like, we're gonna flybusiness, it's gonna be amazing,
but yeah, so airline points orwe can fly the whole family.
Now I'm like we could go, youknow to.
I mean we live in australia, wego to like sydney or melbourne
or somewhere like evendomestically, and we could fly
all of us and it's really fun.
So I mean we have have not donemuch of that because, again,
little children, but it's funit's nice to just stack it all
(32:37):
up, and one day it'll be awesome.
Speaker 1 (32:39):
Yeah I mean with with this much.
Well, actually, no, you have aone-year-old still, right yeah,
he'll be.
Speaker 2 (32:46):
Yeah, he'll be two in a couple months.
Yeah, yep, but he can he's alap child.
Speaker 1 (32:50):
He goes for free on the airplane, I know yeah except
I'm 37 weeks pregnant, I'm notgoing anywhere.
Maybe there's not much lap leftfor your one-year-old.
Speaker 2 (33:01):
No, there's not.
I'm not.
I'm like get off of me.
No, you're not going anywhere.
Speaker 1 (33:06):
Well, this has been an insightful episode.
Thank you for sharing behindthe scenes of your low-ticket
offer funnel.
Speaker 2 (33:14):
My pleasure.
Yeah, I love diving into thisstuff.
I love diving into this stuff,I love learning out on it and
I'm just crazy about tweakingthings and making them better.
So, yeah, it's fun.
Speaker 1 (33:23):
In the next episode, dear listener Mia Lees, we're
going to talk about funnels.
Funnels are a science and anart, and who better than a guest
copywriter to share what shesees as working the best in
email funnels?
And that's going to be the nextepisode, and so until the next
time you see me or hear from me,take care, be blessed.
(33:46):
Thank you for being here, elise, and we'll see you in the next
one.
Bye.
If you want a behind the scenes, look at a online
course creator, in this case acopywriter, who is successfully
running ads to her funnel andturning $200 a day into $350
daily and I could say every day,but you know these things
fluctuate then you're going tolike this episode.
(00:20):
Truth be told, it started offas a standard interview episode
and as soon as I got in tointerviewing Elise Hodge and we
talked about ads, I lit up and Iknew this was the episode for
you.
I do not think in all of thepodcast episodes I've recorded
that I have ever gotten to dosuch an episode.
(00:42):
So if you have technicalquestions about the things that
go into running ads profitablyto a low ticket offer in the way
that can change your businessbecause look at the numbers
you're going to love thisepisode.
A quick intro about Elise Hodge.
She's a funnel strategist whohelps coaches and course
(01:03):
creators make daily sales intheir businesses.
She, since 2017, has helpedbusiness owners launch
six-figure offers, build simpleand high-converting funnels, and
she's a mom of two toddlersactually, she has her at the
time that we recorded this atleast.
Her third child is well gonnabe on the scene in about three
(01:24):
weeks here.
She's passionate about helpingfolks create flexible,
profitable businesses that fittheir lives.
We're gonna jump straight intothe part of the episode where we
talked about Facebook andInstagram ads, as she is running
them to her profitable lowticket offer funnel, and let me
(01:45):
define that for you really quick.
This, in her case, is a $7offer that has a order bump and
also has an upsell.
I'll let her explain to you thedetails in a moment.
My last request before we startis that if you want me to
interview more people like thisI know a lot of them Simply go
(02:07):
down to the show notes and DM meon my Instagram account or
leave a review on Apple Podcastsstating Quajo, I want you to
bring more guests on here whoare running successful ads so
you can pick their brain andthus I, as a listener, can learn
what it takes to run these kindof ads the holy grail, if you
will, of profitable ads thatmake you money and grow your
(02:30):
list in the most profitable waypossible.
Let's jump into the episode withElise.
I'm always intrigued at how onewould set up their business to
run while you're on maternityleave, or you taking maternity
leave.
How, what's?
What are you planning?
Speaker 2 (02:45):
yeah, I always call it maternity leave, ish, because
you know, when you're a um,solo business owner, there's
still like that you, you need toknow what's going on in your
business.
But I think the beauty ofselling you know, information,
products and courses is thatthere are a lot of things you
can set up to work for you, andthat's like the whole what I
(03:06):
really care about.
For other people too, because Iwork in part-time hours,
there's a lot you can set up towork for you.
Obviously, I would never sayyou know it's passive, because
we all know it's not passive,right, because you've got the
things like.
You know ads, obviously, whichis your realm, and you know the
marketing side of things.
But there still are a lot ofthings you can schedule, you can
set up.
(03:27):
I think for me, the bulk of itis making sure I have email
automations on the back end.
That's the most important thing.
So there's so much I canautomate there in terms of
automations, which we might talka bit about in the next sort of
episode.
But then I guess the stuff thatis more real-time or scheduled
Things that I've got to do isthe traffic generating things.
(03:47):
The traffic doesn't justgenerate itself.
Obviously, ads are great, butyou need to keep an eye on your
ads and if you don't, that's bad.
So yeah, for me it's reallyimportant to have all the
automation set up and thenschedule or create content in
advance that can be eitherscheduled or for ads, it's like
okay or no.
I'll test this, you know, in afew weeks time, or I'll test
(04:09):
this next month, or I'll testthis when I need to like.
You know you're an ads pro.
You have more to say on that.
I'm sure you'd have tips for meon that, but that's just.
My thinking is, in terms of thetraffic generation, I want to
like I've actually already builtout a big calendar that goes
through March.
I've still got to fill outApril, but I'm wanting to try
and get as far along as I can interms of content, even in terms
(04:30):
of my emails.
So not just like Instagramcontent, but like I've got
emails scheduled out for thenext few weeks and I want to
schedule out emails like thoseones that go to my list that
aren't in automations.
I'd love to schedule them outthrough April and maybe into May
.
Speaker 1 (04:44):
So, yeah, Solid and definitely touch on or share
what you're doing with ads.
I feel like the listener rightnow.
It's like you know I've heard alot from Quajo about ads, but I
actually haven't heard fromguests about how they're using
ads, so that's okay.
Speaker 2 (05:00):
Okay.
Yeah, do you want me to touchon that?
Speaker 1 (05:02):
Why not?
I'm actually intrigued.
Speaker 2 (05:04):
Okay yeah, do you want me?
Speaker 1 (05:04):
to touch on that, why not?
Speaker 2 (05:04):
I'm actually intrigued.
Okay, don't judge me.
Okay.
Speaker 1 (05:07):
Your ads are on, and so I'm just going to put the
context out there that ifthey're on right now they're
profitable yeah, they areprofitable.
Speaker 2 (05:16):
Yeah, okay.
Speaker 1 (05:18):
I'm not just burning money for the sake of it.
Speaker 2 (05:20):
So yeah, the thing that I've really been focused on
the most is those like lowticket offers, so SLOs.
At the moment I'm not runningany freebie ads.
I know I need to be, so I'mhoping to set up some of those
in the next week.
Let's say, but my low ticketoffers, like that, I get an
immediate return on ad spendwith that and I mean I could
(05:42):
look at the data right here, soask any questions you like.
Okay, what is it called?
Yeah, so I have.
So I have two that I'm twodifferent like offers.
One is my 52 email templates.
These are actually templates.
There's a story about this, Idon't need to go into it all, I
created these as like prompts.
(06:03):
I think it was 2018 or again,way back when I created that
initial email marketing program.
So that was one thing that Ithought, oh, what do I have that
I could sell as a low ticketoffer, when I thought, you know,
this could be a good entryway.
Turns out it worked quite well.
Interesting fun side note factI originally in the messaging
called them prompts and theywere just prompts.
(06:24):
They weren't actually.
They were like this it wasgreat, but it was, you know, for
seven dollars and they didn'tconvert that well.
And then I was thinking aboutthe messaging and I turned every
single one into a template andthen I called them templates and
they've converted great eversince, because I mean, 52
templates like it's actually 52templates for seven dollars is
kind of a no-brainer.
So with anything that I havebeen, like testing with ads and
(06:44):
stuff I'm just thinking what's ano-brainer?
So with anything that I havebeen, like testing with ads and
stuff, I'm just thinking what'sa no-brainer?
I just want to bring peopleinto my world and if that means
giving away all the value, let'sgo.
So so that's one of them, andthen the other one that I'm
doing is actually a courselaunch planner.
I mean, I like, um, youmentioned I'm a funnel
strategist.
I worked in the past you knowcopy all the launch things with
(07:06):
clients, coaches and coursecreators.
So I sort of put together whenI've created like strategies for
people, all of that stuff.
So I put together the sort ofguidelines that I would give
people in terms of creatingtheir own launch strategy into a
planner.
It's 90 pages, it's supercomprehensive, it's like what
you would get in a course butit's in a planner.
And again, that's $7.
That one is actually quite,quite profitable.
(07:28):
And then with each of those Ihave like a bump offer and an
upsell offer and things likethat.
Speaker 1 (07:33):
So, yeah, okay For 50 something that I feel like
listener, please listen, because, yeah, you've heard me talk
about this, but here is someonelike right here, who's not me,
who has achieved the Holy grailof running profitable ads to a
low ticket offer, and I was justin interview Elsie.
(07:55):
Why am I saying Elsie?
I have a friend.
No, it's not fine.
At least I have a friend who hername is Elsie, and she is from
Taiwan but grew up in Belize andshe goes to church with us here
in Mexico.
And actually I'll keep thetangent short, but her and her
boyfriend sought out me and mywife because we got married and
(08:19):
then moved overseas right away amonth after we got married.
And then they're thinking aboutdoing the same thing, except
for he's from Mexico and she'sreally from Taiwan, and they're
thinking about going to Ireland.
And I have sitting on my phonea text message because I was
introducing them to a book thatbasically helps people from
different cultures learn tounderstand each other, and so
(08:42):
that's where Elsie is poppingout of my brain and it doesn't
help that, like your name is atleast two, but I do remember and
know your name and there was atangent.
Speaker 2 (08:53):
So back to your profitable so if I touch on the
first one 52 email templatesthat's the one that I kind of
got like working first because,again, it was I created.
I came up with that conceptafter I'd launched the
membership last year and then Iwanted to bring new people into
it, not just people already onmy email list.
(09:14):
So I was like got this thing 52email prompts, tweaked and
played with.
It worked as templates startedconverting, bump off.
Ah, I think it was like an alt,I can't be sure it was
something like an ultimatewelcome email sequence or
something like that, but that,whatever it initially was, it
didn't convert as well as Iwould have liked.
So again, I just asked myselfwhat can be the most no brainer
(09:36):
offer?
And honestly, it's like it'sjust.
It's just it's thinking verydifferently.
Because when you've been aservice provider and you're
charging $5,000 plus for yourservices to write a sales page
and then you're like giving awaytemplates, you know for $37.
It's like a big switch in yourbrain.
But you know, for 37.
It's like a big switch in yourbrain.
But you know, again, there's aservice they're getting you.
So but I had to just ask myselfwhat would make this a
(09:58):
no-brainer offer.
So I made this bundle, so it'san ultimate email marketing
bundle.
It includes a welcome emailsequence, a re-engagement email
sequence, a sales email sequenceand it includes a pre-launch
sequence.
So it's literally four emailsequences as well and that's 37.
That converts pretty nicely.
Looks like 35 whoa, that's nice.
Speaker 1 (10:20):
Okay, I mean I call it like 15 to 20, but pretty
standard for an order bump.
So if you're converting 35 andI'm yeah I don't want to assume,
but are you running your ads tocold traffic for this?
Speaker 2 (10:34):
Yes, yes, and then I do have like a lookalike is cold
still, I guess, and then I havea warm as well, but yeah, yeah,
it's to cold traffic, so thatactually really helps make it
profitable.
That was the piece that I justreally wanted my order bump to
convert super well.
And then, oh my gosh, I've gotsomething exciting to share
about the other one.
But then I have the upsell, theupsells and membership.
(10:54):
Now that one does notimmediately convert as well as I
would like, I have testingdifferent things.
I'm currently testing like anannual offer.
It like only converts it maybetwo to 3%, like on that upsell
page, which is not good.
It's still profitableregardless.
I bring people into my world,they do warm up and I know that
they convert like, say, sixmonths down the track.
But I'm working on just liketesting different things to get
(11:17):
them, to get them into thatoffer or if it's not the right
offer, I'll change that.
So but regardless it isprofitable, which is nice.
And then my other low ticketfunnel, like I said, is that
course, course launch planner.
That one is like really goingvery beautifully right now and
then it's.
I'm trying to find it so I cantell you the data on its
conversion rate.
The conversion rate, like onthe initial offer, is about nine
(11:42):
to 10%.
Yeah, 9%, and then.
But the bump conversion rate isso fun, it's, oh my gosh.
I think it went up to it waslike around 22% and I wasn't
happy with that and it is.
The bump is a.
It was a pre-launch emailsequence and then I thought, oh,
you know how can I make thiseven more no brainer Again.
(12:04):
I made a pre-launch, made it apre-launch bundle, so it was
like email sequence, like theseInstagram prompts, like just all
these different things in alittle bundle.
I increased the price.
The conversion rate went downto 12 because I was like it
should be 37 for a bundle, andthen I was like, okay, again,
asked myself, how can I make ano-brainer?
I decreased it back down to 27and kept it, as with all the
(12:24):
things, and it startedconverting at 50.
What?
Yeah, and this is just in thelast week and a half, so I'm
watching it, but it is.
It is yeah, and this is just inthe last week and a half, so
I'm watching it, but it is.
Speaker 1 (12:40):
yeah, it's really yeah, Wow, okay, that's
encouraging.
I don't have an order bump thatI wrote ads to.
That converted 50%.
My gosh.
Speaker 2 (12:47):
Yeah, literally 50%.
I'm looking at it right now,from the last week, from like
12% to 50%, and it was just aprice change.
I mean, it's always like thetweaking I'm so interested in
that.
And then I have a one-timeupsell, which is a launch copy
bundle, so it's like a salespage template and then you know
sort of launch sequence and thatconverts.
Fine.
It's something like somethinglike yeah, 6%, I'd like it to
(13:11):
convert, convert higher, but I'mplaying around with that too.
All to say, though, it'sprofitable and it's pretty cool
to be able to bring people intomy world while I, like I,
actually make profit everysingle week from these funnels.
Yeah, okay.
Speaker 1 (13:27):
So if I may ask some questions, because, I am quite
impressed, honestly, by theconversion numbers on your sales
page and then the order bumpand the upsell, especially the
launch planner.
Can you explain your strategyfor targeting warm and cold
(13:49):
audiences, because you mentionedthat you're doing both and I
think the listener would like tohear that.
Speaker 2 (13:54):
I know I would sure, well, I think I'd actually, in
saying that, had turned off awarm one which was converting
well, and then it kind of died.
So I think it needs newcreative.
So I will say that.
Speaker 1 (14:04):
I'm not always the best.
Speaker 2 (14:06):
Yeah, I'm not always the best at refreshing things as
fast as I can, and I feel likethat's where, like, the ads
manager thing is amazing.
Because there's a business owner, you're running all things, but
yeah, so yeah, at the momentthat one is turned off, but it
was actually doing really well.
But I do.
I am targeting like threedifferent audiences it's like a
coaching one, one's like asoftware interest and the other
(14:28):
one's a look-alike audience,which is that's been going quite
solid, yeah do you like to usea lookalike of your email list?
Speaker 1 (14:35):
lookalike of your instagram followers?
Like what lookalike is yourgo-to?
Speaker 2 (14:40):
yeah, lookalike of email lists, lookalike of
purchases, lookalike of, likepeople who've I think I do
people who've engaged with myinstagram account in the last
like 180 days or something likethat.
Yeah, I think I think so.
I think so without opening it.
That's what comes to mind.
Yeah, okay, definitely emaillist and purchases of that
(15:00):
particular product.
Speaker 1 (15:01):
So my next question is you had mentioned that you
should turn on your ads to yourfree lead magnet.
Tell me.
Speaker 2 (15:11):
Yeah, yeah.
So actually what I did I usedto have and this was going
pretty well.
But I just find that SLO worksbetter.
But mind you, long-term, youknow, freebie you can probably
bring in more people who willconvert, maybe down the track
more, and I know that people whogot okay, I'll tell you what
the freebie was.
It's a welcome email template.
I know that the people who gotthat and I track like people who
(15:34):
come into my membership so manypeople come into my membership
got that freebie which you knowI still promote organically.
I just am not running ads toright now.
But even if they came from ads,they will convert into the
membership, say, in like fourmonths, six months, nine months
time.
And I could see that so many ofthem had gotten that free
welcome email template.
So that's what I was running.
(15:54):
That's what I will probably runagain.
I was running it as a with thetripwire of the 52 email
templates behind it.
So my I ran it two differentways.
I was doing like lead formatsand then I found the quality was
just frustrating to get likequality leads who would even
open the emails.
And then I was running it withlike a sales goal, I guess, but
(16:18):
with it with the tripwire on theback end.
I'm not sure if I should justrun it for leads and keep a trap
tripwire on the back end, ifthat would be cheaper or I don't
know, because my whole thinkingwas I want to make sure I'm
attracting people who will buy,but did you say that you were
running at first using Meta'sinstant forms, or I was?
I'll tell you why I was doingthat.
(16:40):
Yeah, because I use show it andconvert kid and for some reason
it wasn't tracking.
And I know other people havethe same problem that with show
it.
Your you know, if you weredoing like leads to website
leads, it just it wasn'ttracking, so I just I couldn't
but I have heard that that mayhave been fixed or, like, I know
(17:00):
someone who's created a newpixel and then the new pixel
started tracking.
So I don't know if that was likea meta issue or show it issue
or what, but it just wasn't liketracking properly.
So that's why I was running itwould only track if it was a
sale, not a lead.
Does that make sense?
Like yeah, it's super weird,but yeah yeah, that is super
(17:20):
weird.
Speaker 1 (17:21):
Okay, so you started using instant forms, or I just
call them lead forms, eventhough, if you look, inside of
meta ads manager and then youswitched, or?
Or did I?
Speaker 2 (17:31):
no, no, I started running them for my website, and
then it wasn't trackingproperly, so then I just started
using instant forms okay, coolyeah, and the lead quality.
You know, maybe I need to bemore patient, maybe they just
take longer to convert.
That could be it.
But yeah, the lead quality wasfrustrating and I'd like to get
a return on my ad send quickly,ad spend quickly, although I I
(17:53):
know you know it's stillvaluable in the long term, etc.
Speaker 1 (17:57):
I like how you also said, though you noticed that
the people who were convertinginto your membership many of
them had downloaded the leadmagnet previously.
Speaker 2 (18:08):
Yes, and those.
But those people had come fromI was running like a sales
campaign yeah to the, to the web, to my website, with the 52
email templates as a tripwire.
So it didn't matter whetherthey ended up buying that or not
.
I just knew that they haddownloaded that, yeah, which is
which is interesting.
Speaker 1 (18:27):
So you're referring, then, to the ads to the slo
funnel or the 52 email templates.
No, there were ads to the SLOfunnel for the 52 email
templates.
Speaker 2 (18:33):
No, there were ads to the welcome email template.
But the sorry.
The goal on Facebook was to runlike a I don't know what it's
called now a sales campaign, aconversion campaign, because I
ultimately wanted them topurchase on the tripwire page.
Do you know what I mean?
Speaker 1 (18:46):
I do now.
This is intriguing.
So you're running ads to thelead magnet right To the free
lead magnet with a tripwire onthe thank you page, and you
ended up experimenting withdifferent objectives.
Speaker 2 (19:03):
Yeah, yeah, yeah.
Speaker 1 (19:04):
Okay, and so you're saying what's working now is
that you're using the salesobjective.
Yes, dear listener, please donot DM mem me say, queen joe,
you say always use leadsobjective for a free lead magnet
.
Oh no, we're putting her.
Speaker 2 (19:20):
we're putting her instagram I'm not doing that
right now.
I'm not doing that right now,but that was my thinking.
I don't know it worked, butyeah, it worked um like I was
tracking everything too,obviously, I think that is the
biggest takeaway here.
Speaker 1 (19:39):
I will go ahead and say that I've had a number I
can't think of more than twonames out of all the clients
I've had over the past three,four years that have done the
same thing.
Because and their thinking wasthe same and I, let's see,
inherited these clients isn'tthe right word.
(19:59):
The right word would be Ibecame their ad manager after
they already were running adssuccessfully in their funnel and
they explained to me that, yes,they had used the lead
objective, because when I seethis in an account, I'm like why
, are we using the salesobjective for a free lead magnet
?
You know I ask a lot ofquestions because the last thing
I want to do is hop into anaccount that already has ads
(20:22):
running and then mess it up,right.
And so they said the same thingthat they had tried.
You know, their previous admanager had tried the leads
objective and it was convertingokay.
But then they wanted to try toget more sales of the tripwire
offer and they experimented withthe sales objective and, most
importantly, they tracked thedata.
Yeah, so right on, Okay.
Speaker 2 (20:47):
I don't know.
But now that I've heard that,you know, maybe I can get a
little fix going on with mywebsite and get the leads
tracking better.
Like, I'm going to try and dothat again.
I will try the leads objectiveagain because, again, like I
said, I actually couldn't trackthat, it just meant I was not
working.
So that's also one of thereasons why, yes, I was running
(21:10):
that sales objective because Iwas like it's the only way it
works apart from running instantform.
So I feel like I didn't havethat option to just do leads to
my website and get that trackednicely.
So I'm going to try a fewthings and see if I can get that
going and just like test thatagain.
But we'll see.
But I mean, I know anyone whogets this particular freebie.
Again, it's like tracking datawhether they get it organically,
whether they get it from an ad.
Speaker 1 (21:42):
They do make up a lot of the people in my membership
event who join eventually.
So that's it.
Yeah, interesting.
It's obviously a nicely alignedum offer, which is important.
It's absolutely important to dothat.
This is so cool.
What's another question I had?
Oh, so, anecdotally yes,datally and anecdotally I have a
client who we actually, lastAugust, looked at the ad spend
and we shut off her free leadmagnet because she has still has
(22:05):
, as of today, profitable funnel, powered by meta ads, of course
.
And so we decided you know what, like, we'll just grow the
email list with buyers.
And so we kept scaling up andscaling up ad spend straight to
the self liquidating offerfunnel hers is, hers is.
It doesn't start with a sevendollar offer, it starts with a
(22:27):
67 offer.
Oh, cool and then currentlywe're using a not she doesn't
have an order bump.
Actually she, she would be theexception to the rule.
Usually, like I say you musthave an order bump, actually she
, she would be the exception tothe rule.
Usually, like I say, you musthave an order bump and an upsell
.
She uses shop of shopify and soshe has a pre-checkout offer,
not quite an order bump.
(22:48):
That's 17 and it just workedyeah nice it just.
It just works.
Not as well as yours, though.
Most of her profit just comesfrom the initial sell and, yes,
her uptake on her order bump.
Let's just call it an order bumpyes it's pretty low, like two
super low, so she's stillworking on that, but it's quite
(23:10):
profitable because we're growingher list that way and I didn't
ask you how much you're spendingon ads each day, but, like with
her, we're right almost at $400a day yeah, I, okay, I was last
month and then I reviewed somethings and then this month's
actually a bit lower.
Speaker 2 (23:27):
At the moment, it's probably like almost like around
$150 a day.
I think I was testing some newthings and then I cut them
because things were not workingas well.
So, yeah, yeah.
Speaker 1 (23:37):
Yeah.
Speaker 2 (23:38):
Yeah, I want to tip typically if you're like when
things are moving where, yeah,around, around that number.
But look, I'm still learninglots of that ads.
It's working If it works, itworks, yeah, yeah, yeah.
Speaker 1 (23:52):
No, I mean, I'm still learning about ads, like it's.
It's always learning.
Like, no, I kid you, not Like Isay that and I laugh, but I
actually just went and hired aone-on-one coaching session,
another ads manager to coach me,because this ads manager
focuses a lot more in the e-commspace.
(24:14):
I define e-comm as lots ofproducts you know, like 20 or
more, usually physical products.
So I have a good number of adsclients and it's not quite a
secret.
But, like, the way to have anad client forever is to work
with ad clients that have likelow ticket offer funnels right,
because then we're not justrunning ads something free, but
we're generating profit and it'svery easy to see like, oh, the
(24:36):
ads manager can manage this hugebudget and generate this profit
.
It makes sense to continuepaying the retainer fee and so.
But I just have been feelinglike my retargeting game needs
to just be leveled up, and so Iwas like who better to hire to
teach me the latest and greatestlike retargeting secrets?
Because, just like my students,I always update my course,
(24:57):
because meta ads manager ischanging all the time, so are
the best practices.
Those are always changing too.
And so, yeah, I just hiredsomebody and our consult is next
week and I'm going to learneverything I don't know about
retargeting and then apply thatto my clients.
So we're always learning.
Speaker 2 (25:18):
Yeah, that's it.
I think, like when you'rerunning your own ads, like I am,
it's like you've got somethingthat works and then something
changes.
You know, or it's you know, oh,what's the best practice?
It's always that question, soyou've got to really keep a
pulse on it, and it's not easy,but it's I mean, it's worth
trying to understand foryourself for sure.
Speaker 1 (25:37):
Yeah.
So I have one more questionwhich I'm super curious about.
Before I ask that, though, haveyou tested out or tried any of
the Advantage Plus creativeoptions?
Do you have favorite ones?
Do you just leave them all on,you know, like the video filter,
the touch-up one?
Do you have any favorites?
Do you use them?
Do you avoid them?
Speaker 2 (25:57):
I use I use like one or two of them.
Um, I don't know if I shoulduse more.
I've used more in the past andI was like, ah, I don't know if
I should use them all.
I've heard you talk about thembefore, though I'm trying to see
which ones I do use.
I know that I I like the musicone.
I don't know why.
I just like that when it hasmusic for a static post, because
I feel like when a post hasmusic, I stop and look at it.
(26:19):
So I don't know, maybe it's bad, but that's one that I was
testing.
And then what else?
Speaker 1 (26:26):
I'm going to.
While you're looking andsearching I misspoke Advantage
plus creative is what I wasreferring to and while you're
looking for the listener'sbenefit.
So I'm just looking in theclient account.
But I can see visual touch-ups,I can see text improvements, I
can see video effects, I can seeenhance CTA and they're always
(26:46):
so sneaky they have some hiddenbelow.
I can see relevant comments andthere's some other ones too.
So yeah, I'm curious.
Speaker 2 (26:54):
For a lot of mine.
I think I have visual touch-upson.
Okay, here's the funny thing.
I have seen this happen beforewhen I have like initially
chosen the creative and I'llchoose, I don't want these on, I
don't want these on and then Igo back and I'm like why they
aren't?
And like it weirdly sometimesright, do you see that?
And right now I just saw that Imean it's converting, it's fine
, whatever, but like why is thaton?
(27:16):
So I've got visual touch-ups on.
I have enhanced cta on for oneof my ads.
I usually turn that off, though, because I don't.
I don't like that, unless Imean I'd be curious to hear your
thoughts on that, because Ijust thought that's a bit.
It's deciding for me, which canbe good and bad, but I don't
know, I don't have site links.
I don't really understand that.
Relevant comments no.
Text improvements no.
I've had that before.
(27:36):
And then it just did somethingweird and I was like no I don't
like you deciding how to use mycopy, but that I mean again,
it's everything's testing.
So but visual touch-ups, yes,especially for I think like
because I run a few like reelstypes of ads and then it kind of
like resizes it and makes itfit nicely yeah, not too fancy.
Speaker 1 (27:58):
I usually only maybe do it like a couple of these hey
, that's, that sounds exactlywhat I'm doing in client
accounts and you know, like it'sjust, it's just testing.
I usually test through ad copyfirst and then I test through
best ad copy and visuals and Ilike what you said about how
you're just not comfortable withhaving meta take bits and
(28:21):
pieces of your ad copy andjumble it around, especially
because, you are skilled at adcopy and the way you wrote it is
the way you'd like it to appearright.
So much for text improvements.
I will say, though, that afterI test ad copy variations, and
then visuals and headlines, Iusually jump and just start
(28:43):
testing different advantage pluscreative options, one by one,
to see if I can get a betterresult.
And, in line with what you weresaying, almost all the time now
, by default, I'll just turn onvisual touch-ups and relevant
comments.
Well, relevant comments all thetime.
Speaker 2 (29:00):
Visual touch-ups why, relevant yeah, why relevant
comments?
Speaker 1 (29:05):
because I have never done that one oh, it just puts
what it thinks would be the bestcomment.
Like it shows it at the top soto speak.
Speaker 2 (29:12):
Yeah, so someone's?
Oh, this is amazing.
Blah, blah blah.
This is great.
Speaker 1 (29:17):
Yeah, that's the only reason.
But I guess the very specificanswer is that option being on
has outperformed other optionsthat were on by themselves, so
much that it's just like defaultfor me now, and same for visual
touch-ups.
But I would encourage you, tryit, because I have some clients
(29:38):
who, through testing, I leave onthe text improvement option too
and that one is performingbetter.
Not on all accounts, it'sdefinitely the exception when it
performs better, but itactually does, and I'm still I'm
getting comfortable with yeahlet it go and let god know the
(29:59):
brawl jokes that anybody who?
goes to church will understand,but but let it go and just
letting that one adjust yeah mywell-designed ad copy, as it
pleases, or the headlines, butyeah, that's.
That's what I'm seeing yeah,cool very interesting fun.
I I don't think I've gotten tolike nerd out with somebody
(30:21):
who's running a successful likeself-liquidating offer, like low
ticket ad funnel ever you.
Speaker 2 (30:28):
I think oh really first person yeah yay, here I am
thinking everyone's doing it.
Speaker 1 (30:34):
I don't know no, no people doing it, but I've never
got to talk with somebody who's?
doing it and actually talk aboutit.
Yes, usually we'll mention itbefore we hit record and then we
go into whatever we're going totalk about.
But I think actually, dearlistener, if you're watching on
YouTube or if you're justlistening watching on YouTube or
(31:02):
if you're just listening,please leave a review or just DM
me and tell me if this kind ofthing is more useful, because I
know plenty of people who arerunning successful, even
themselves, low ticket offer ads, funnels, and I can easily
bring more guests like Elise on.
So my last question yes.
And this is purely a lifestylequestion.
But once I get my clients likead funnels, profitable to low
(31:25):
ticket offer, I say hook up yourfavorite credit card.
You know that fits yourlifestyle.
Me, I use TravelPoint.
I have another client who theyjust use the money back thing
every year because they live inthe States and they just like
that money back option.
And another client has a hotelcard for their favorite hotel
chain.
What kind of credit card do youhave hooked up to your?
(31:46):
ads now that you've unlocked theinfinite money glitch, so to
speak.
Speaker 2 (31:50):
Yeah, it's a fun question, Okay.
So I just have one.
That is like airline points nowand I'm like we've got I mean
it's not just rads, but I'm likewe've got half a million points
and nowhere to go because wehave nearly three kids, but
they're not, they don't expire.
So I'm like let's keep sayingto my husband we can have the
best trip when we go on our tripor when we go away by ourselves
(32:14):
, for, like, we're gonna flybusiness, it's gonna be amazing,
but yeah, so airline points orwe can fly the whole family.
Now I'm like we could go, youknow to.
I mean we live in australia, wego to like sydney or melbourne
or somewhere like evendomestically, and we could fly
all of us and it's really fun.
So I mean we have have not donemuch of that because, again,
little children, but it's funit's nice to just stack it all
(32:37):
up, and one day it'll be awesome.
Speaker 1 (32:39):
Yeah I mean with with this much.
Well, actually, no, you have aone-year-old still, right yeah,
he'll be.
Speaker 2 (32:46):
Yeah, he'll be two in a couple months.
Yeah, yep, but he can he's alap child.
Speaker 1 (32:50):
He goes for free on the airplane, I know yeah except
I'm 37 weeks pregnant, I'm notgoing anywhere.
Maybe there's not much lap leftfor your one-year-old.
Speaker 2 (33:01):
No, there's not.
I'm not.
I'm like get off of me.
No, you're not going anywhere.
Speaker 1 (33:06):
Well, this has been an insightful episode.
Thank you for sharing behindthe scenes of your low-ticket
offer funnel.
Speaker 2 (33:14):
My pleasure.
Yeah, I love diving into thisstuff.
I love diving into this stuff,I love learning out on it and
I'm just crazy about tweakingthings and making them better.
So, yeah, it's fun.
Speaker 1 (33:23):
In the next episode, dear listener Mia Lees, we're
going to talk about funnels.
Funnels are a science and anart, and who better than a guest
copywriter to share what shesees as working the best in
email funnels?
And that's going to be the nextepisode, and so until the next
time you see me or hear from me,take care, be blessed.
(33:46):
Thank you for being here, elise, and we'll see you in the next
one.
Bye.
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