April 21, 2025 • 31 mins
Becky Kopitzke is the author of four non-fiction books in the Christian living genre and a three-time guest on Focus on the Family’s daily broadcast.
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Today, she shares how she built her business helping Christian writers and content creators earn real income through digital products and coaching. Becky opens up about battling money mindset issues in the Christian space and how she reframed making money as a form of stewardship and generosity.
We talk about how she scaled from low-ticket products to high-ticket coaching, and the hard decision she had to make when pivoting and niching down. Becky also shares what those conversations looked like with her husband behind the scenes—especially during big transitions.
Watch the next episode on YouTube, "Your Facebook & Instagram Ads Aren’t the Problem—Your Offer and Funnel Might Be With Becky Kopitzke" (releases April 23rd)
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Becky's Links:
- Connect with Becky on Instagram
- Find Becky online at theinspiredbusiness.co
- Sign up for her FREE workshop "How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious"
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to another episode of the Art of
Online Business podcast, and wehave a guest.
You can see her if you'rewatching on the YouTube channel
right now and, if you're not,click down in the show notes
below to do that.
But her name is Becky Kapiskyand she's the author of four
nonfiction books in theChristian living genre and a
three-time guest on a hugepodcast in the Christian sphere
(00:23):
called Focus on the Family.
Now she's the founder of theInspired Business, which is an
organization dedicated tocoaching Christian writers,
speakers, podcasters they haveto take a breath here and other
content creators to generatesustainable incomes from their
passion work, particularlythrough digital products and
(00:43):
sales funnels.
So on this episode we're goingto learn a lot about how Becky
built her business and what'sthe makeup of it now and in the
next episode she's going toshare why your Facebook and
Instagram ads probably aren'tthe problem, but that your offer
and funnel might be.
Speaker 2 (01:03):
And we like that title as Facebook and Instagram
ad managers right.
Speaker 1 (01:08):
Yeah, we definitely do.
Becky and her dad are bothwork-from-home entrepreneurs
based in the lovely northeastWisconsin, and they got two teen
daughters who are very involvedin drum corps.
So Becky told us right beforewe hit record and I'm going to
ask you more about Becky andalso equestrian.
So two naughty office dogs anda menagerie of reptiles in a
(01:31):
homeschool project gone wild.
Speaker 3 (01:33):
we'll talk about that later yeah, thanks so much for
having me.
This is going to be fun, andone of those naughty dogs is on
my lap at this moment, so I amjust praying to the lord that he
stays quiet otherwise we'regoing to give your editor a lot
of fun projects yeah, dogs arewelcome in our household because
I'm allergic.
Speaker 1 (01:50):
But dogs are welcome on the podcast.
Oh, that's so sad.
Speaker 3 (01:53):
That actually makes me so, so, so sad for you can
you live a?
Fulfilled life without a dog.
I, I don't know.
I guess you can, I guess youcan Children.
Speaker 1 (02:05):
I don't know.
My hot take is like if you wanta dog, you might as well just
like take $100 bills and burnthem in a candle.
You know?
Speaker 2 (02:14):
Oh, that's true too.
Speaker 1 (02:15):
That's true too.
Yeah, the mark of a truebusiness is when you can have
dogs, right.
Yes, my, the mark of a truebusiness is when you can have
dogs, yes.
Speaker 3 (02:23):
My grooming bills cost more to get their hair cut
than mine.
So yes, that's true, yeah,maybe I'm just yeah, I'm
discouraging you now, Don't geta dog.
Well, we were alreadydiscouraged.
Speaker 2 (02:36):
You didn't add them right, so funny.
Speaker 1 (02:39):
So let's kick this off with our first question.
Like as a Christian who helpsChristians grow their businesses
, the first thing that poppedinto my mind was like how do you
deal with poor money mindsetsthat, like a lot of Christians,
believe that money is the rootof all evil and that somehow
(03:00):
like this idea is like prevalentin the church like being poor
is somehow being more holy andcloser to Jesus?
Speaker 3 (03:07):
Yeah, yeah, that's very true.
In fact, in preparation for abook that my agent and I are
pitching right now, I actuallydid some market research on this
and found, sadly still, 40% ofthe people in my audience
believe that it is holier to bepoor, and that hurts my heart
because that's not actually agreat interpretation of what the
Bible actually says.
So what we'll hear often ismoney is the root of all evil,
(03:33):
but that's actually whatScripture says For those who
care, who read the Bible, it'sthe love.
Of money is the root of all evil.
So what it comes down to is alot of people think I can't earn
money.
A lot of Christian people,especially women, will think I
can't earn money because that'sgreedy, it's selfish, but when
actually it's really goodstewardship.
(03:54):
If more of us had more money.
Imagine more philanthropiesthat we could give to, more
mission work that we could giveto, more good causes that we
could give to the more money wehad.
And so I'd like to look at itin terms of you have been given
a set of gifts, you've beengiven some passion to do
something, so absolutely sharethat with the world and get paid
(04:15):
for it, because the Bible alsosays the worker deserves his or
her wages.
So do something great, do whatyou've been gifted to do, get
paid for it and allow that moneyto bless more people, your own
family included, because we'realso to take very good care of
our own families.
And I want to be able to sendmy daughter to the private
Christian college she wants togo to, and that, guess what?
(04:35):
Takes money.
Speaker 2 (04:39):
It takes a lot of money.
Speaker 3 (04:41):
And we're part of this world of commerce, but that
doesn't mean that it's evil toengage in it.
We actually can be some of themost positive voices of
integrity that are engaged inthe world economy.
So I encourage women, men offaith, to use the skills you've
been given and get paid for them, because you are the people who
are going to use that moneywisely.
(05:02):
So if more of us had it, themore people would be using money
wisely, and there are reallystrategic ways that you can earn
money and spend your money, andso that's what I'm all about.
Speaker 2 (05:12):
All right, I love that.
Yeah, I mean, there's so muchlike money is a tool it just
depends whose hands it's in andI love that Like there's so many
fun things that you can do,like it's truly better to give
than to receive, and like justthat feeling of you know what,
like being able to bless peopleand you know pay for someone's
(05:33):
growth, like the person in frontof you or behind you at the
grocery store, you know, and youkind of are noticing a
situation and hey, I'm gonnapick up your tab and it's like
what?
And just a simple yeah, godbless you.
Like that talks, like thatimpacts people, you know.
Or giving your waiter, you know,higher tip than the average,
you know like flip them ahundred dollar bill and it's
(05:55):
like, oh wait, don't you needchange.
No, that's for you.
You know, like how fun is thatto be able to bless people and
and do that kind kind of thing.
And you can't do that if you'reonly thinking about yourself,
right, and your own mindset, andI don't have enough for me and
my family.
But when you have more thanenough and you can start like
opening your mind and thinkingbeyond just yourself and your
(06:18):
own family, like a whole notherworld of just fun blessing opens
up.
Speaker 3 (06:23):
So yeah, yeah, and that is know it's funny because
people will think it's it'sselfish to earn money.
I personally think it's.
It's a little I feel selfish.
How much joy I get out ofgiving that money to other
people.
So it's supposed to be a greatblessing for them.
But but for me, it brings me somuch joy to see a need and to
be able to meet it and I can'tdo that unless I have the money.
(06:43):
So it's just an interesting wayto kind of look at the world.
But think about it.
There's so many ways that wecould give to other people if we
have the ability to do it.
And, yes, you should be givingwhat you can out of the little
that you have as well.
But the more you have, the moreyou can give.
So I just love it.
Like, for example, some friendsof ours just sent us a letter
(07:09):
in the mail.
Their daughters are going on atrip they're trying to raise
funds for it.
I love to get mail like that,where I can say yep, I can do
that, I can pay for that I canmeet that need.
Speaker 1 (07:12):
There's just a lot of joy in that right yeah right,
just last week we were having awell, we have friends who are
building a new house and theyfound out that their kitchen was
not done.
Well, well, the kitchen hasbeen late.
I guess anybody who's dealtwith building a house loves that
relationship with contractors,right, but they just found out
that their contractor somehowspent or misspent the money and
(07:35):
so now they have to pay more toactually get their kitchen
finished.
Speaker 2 (07:41):
And.
Speaker 3 (07:41):
Jamie's just like I need a kitchen.
Speaker 1 (07:43):
Right, yeah, right, and what you just gave her, like
you know.
Speaker 2 (07:47):
I was just able to send her some money.
Yeah, that was just like justto see, to say like God's going
to provide for you guys.
But it was so fun, she was sotouched by that.
Like it's not even the amountthat you gave, but just the fact
(08:07):
that you thought to even giveus something.
Speaker 3 (08:08):
You know, was just like so, such a blessing and so
touching, you know.
So, yeah, I love that, yeah.
Speaker 1 (08:11):
I love that.
Speaker 3 (08:11):
Yeah, that is so cool , so I'm going to get my kitchen
done now too.
You want to give me some moneyfor that?
It's easy, right?
Speaker 2 (08:18):
Now that we're talking about it.
Speaker 1 (08:22):
So you're in, you're in, you're in Wisconsinisconsin
I am I'm in wisconsin.
Speaker 3 (08:27):
It is still chilly here as of this taping in the
spring, but it's okay.
Speaker 1 (08:33):
Maybe we shouldn't share the weather down here in
mexico oh, tell me, what is itlike?
Speaker 3 (08:39):
85 and sunny?
Speaker 2 (08:41):
right, it is it should be like mid-70s, 71 right
now and Sunny blue skies.
Speaker 1 (08:49):
Blue skies A week long of blue skies.
Speaker 2 (08:52):
I am 87 today.
Speaker 3 (08:54):
I will tell you, though, nobody appreciates
summer like we do up here inWisconsin.
I'll tell you that, and youknow we like building a good
snowman in the winter too, soyou know.
Speaker 1 (09:02):
So there we're on a snowman in the winter too, so
you know.
So there on a snowman you callme up.
You have to fly the kids up tomichigan yeah, to see snow just
earlier this year.
Speaker 2 (09:11):
Yeah, I'm from michigan originally and so like
my kids and my sister's kidsactually have not really seen
snow or played in snow becausethey've actually grown up in
arizona, florida, mexico, andand so we went in February and
took them skiing for the firsttime and played in the snow they
had a blast.
It was really cool, really coolOf the foreign substance right.
Speaker 3 (09:34):
Well, you think it's really cold now that you're not
there anymore.
You know, just a very moderateday.
I remember my kids in firstgrade it was 20 degrees.
That was sort of a heat spellfor us, and so they were coming
in from recess pulling off theirjackets.
I was volunteering at school.
Oh, so hot outside it was 20degrees.
Oh, my God, cause it wasn'tnegative five anymore, so it's a
(09:56):
good thing, right it's allrelative.
Speaker 1 (10:00):
So if you would share with the listener, please, and
us like what is a snapshot.
Speaker 3 (10:16):
Like, what's the snapshot of your business now?
Like, if you're comfortablesharing numbers, cool.
Otherwise, like, what offers doyou have?
And, like you know, make upyour business revenue.
Woman, who's going to say I needa seven figure business because
that's not what I am going for?
I'm mostly a solopreneur.
I have several people who workalongside me in contracted
positions doing some work for me, but I still don't even
necessarily have a team thatworks for me as employees, and I
(10:37):
like it that way.
I like to be able to control myown ship.
But I have been running thisbusiness for seven, eight years
now.
It has sort of morphed from onetype of business to another,
but I largely sell not just highticket coaching but also small
ticket digital products.
So I would say over this lastyear, as an example, the bulk of
(11:00):
my income probably came fromthe higher ticket coaching
packages, which are between$2,000 and $5,000.
And then some custom buildprojects, which I'll also do for
other people.
I'll build their membershipsites, I'll build their sales
funnels, and so I do some ofthat as well.
(11:24):
But really my bread and butterhas always come from low ticket
products that I've sold largelythrough ads and as well as
through partner marketing, and Ido completely, completely
believe in the power of ads whenthey're done right.
Right, when they're done well,like I know you're focused on,
and for me it is very possible.
I know this because I teach myclients how to do it as well and
I see many of my colleaguessucceeding is entirely possible
(11:46):
to build a successful six figurebusiness and beyond with a low
ticket product or a suite of lowticket products.
So I have ventured into thehigh ticket space simply because
of my audience.
There's a percentage of myaudience asking for it, so I
have ventured into the highticket space simply because of
my audience.
There's a percentage of myaudience asking for it, so I
will have low ticket products,such as one-off workshops or
digital guides.
But then I also started offeringa higher ticket mentorship
(12:07):
program.
That was over a series of threeto six months and people would
walk alongside me.
I'd work with them to help themcreate their own offers, to
help them figure out how do I dothis digital marketing thing,
and that was a very successfulprogram as well, and I was able
to charge more for it because ofthe value of what I was
providing.
Ultimately, my goal was to helpmy customers also generate
(12:28):
revenue so that they had areturn on that investment.
So I've been on both sides ofthe spectrum low ticket, high
ticket.
Honestly, my favorite is stillthose low ticket products that
you can sell on Evergreen andhave recurring income, so I do
have a membership.
I have a low ticket membershipat $47 a month.
That is one of my mainfoundations, so it's great fun.
Speaker 1 (12:48):
So digital products, the membership and the high
ticket coaching business Give uslike some percentages.
It's like the high ticketcoaching business like 50, like
some percentages.
Speaker 3 (12:56):
It's like the high ticket coaching business like
50%, 60% and the others are 50%this past year, 50% this past
year from the high ticket, Iwould say, and then low ticket
and some other one-off productswhere I'll do affiliate
marketing with other people.
I'll do special projects, sortof as they come up as they're
presented to me.
But I would say about 50% thispast year was from the high
(13:17):
ticket coaching, and prior tothat most of the bulk of my
income came from lower ticketproducts, which are, I'm saying,
around $37 products, some ofthem, depending on how you
define it.
At one point I was runninganother product between $300 and
$800.
To me that's still a lowerticket product or a mid-range
product.
So I used to bulk of my incomeused to be from those products.
(13:37):
This past year and a half isreally the first time that I
expanded into multi-thousanddollar offers and had a really,
really successful run of it.
Speaker 1 (13:46):
So I'm definitely interested in low ticket offers
because running Evergreen,because, yes, like we're both
ads managers but also have beensince early december building
out a low ticket offer funneland putting more money behind
that in ad spend, and we stillhaven't completely cracked the
(14:06):
code yet.
So I'm thinking, dear listener,if you would like becky back on
for a third episode where sheleft us peek behind the scenes
of her self-liquidating offerfunnel and how that set up and
you know what the order bump isin the upsell and maybe even the
emails that go out aftersomebody buys and sell into the
(14:28):
next offer like please let meknow because I hopefully,
hopefully you're okay withcoming back, becky, but I would
selfishly love to pick yourbrain.
Speaker 2 (14:42):
I'd love to.
Yeah, there's many benefits tolow ticket offers as far as,
like you were saying, kind oflike the stress and the
expectation of a higher ticketoffer is like, oh, I have to
deliver all of what the clientis paying me for, which is
normal, right, like if you'repaying a lot of money, naturally
you should expect, you know,more access to you or what
(15:04):
you're paying for, right.
But then the low ticket offeryou have, you know, kind of just
so you can deliver it and sortof not think about it again, and
it gives access to more peoplewho might not be able to afford
the higher ticket offer quiteyet.
Speaker 1 (15:18):
And they get a quick win, yeah, like when they get
the court they get a quick win,which is great.
Speaker 3 (15:22):
Yeah, yeah, and I think a lot of people are
looking for quick wins.
In general they always arelooking for quick wins, but also
, as our you know, our economyis always going to ebb and flow.
So I honestly don't pay toomuch attention to when people
doomsday, you know sayers willsay that nobody wants to buy
high ticket anymore becausepeople are buying my high ticket
when supposedly nobody isinterested in high ticket.
(15:43):
It always just depends, andthere's always going to be a
percentage of your audience whowants to go deeper with you and
for whom that is going to be theright solution.
But there is a larger percentageof people who are interested in
your low ticket, either becauseit's the thing they can afford
or it's the thing they're readyfor.
A lot of people just aren'tgoing to be ready to put the
time or the attention into ahigh ticket program, regardless
(16:03):
of what it costs.
So if they can get started insomething that gives them, that
win, takes them the next stepfurther and it's lower ticket.
It wasn't much of an investmenton their part, so that it was a
no brainer kind of offer, andit gets them set on the path to
not only solve the problem thatthey have but to trust you as
the person who's going to guidethem through that problem.
(16:24):
That's just a win-win foreverybody, and then a percentage
of those folks who buy the lowticket will be interested in
something more.
But I love to be able to offersomething that's going to be
accessible to a wider populationof people rather than just the
few who are interested in orcan't afford a higher ticket.
Speaker 1 (16:41):
Right, agreed.
So I have another question,which is what's the hardest
thing you had to do to keep yourbusiness running, as you were
growing it and kind of goingfrom one offer to another and
you know, on the way to what itlooks like today?
Speaker 3 (17:01):
Yeah, really good question.
I had to make some toughdecisions about niching down and
cutting some things out.
So originally, my background isas a traditionally published
author and I realized throughthat process that writing books
alone was not going to bring inthe income that I needed or that
I wanted, and so I turned tolow ticket digital products.
I learned how to run themthrough ads, I learned how to
run them through affiliatemarketing and I started in that
(17:23):
process.
I was getting good at it, andthen I partnered with a few
other Christian content creatorsin my space who were all coming
up against the same issue wetalked about earlier, which is
that especially Christians thinkthey can't charge for anything,
or you know they have moneymindset issues.
So we created a low ticketproduct together that was called
and is still called theMinistry to Business Guide.
(17:44):
In fact, it's a product thatI've recently resurrected, after
five years, because it wasalways, ultimately, one of our
best sellers.
But there came a time when wewere bringing people in first of
all to buy the product, andthen they said they wanted
coaching.
So then we brought in a wholebunch of people to coach them in
a low ticket coaching group ona variety of topics, and there
(18:05):
were four of us leading thatmember group and we all had
different areas of expertise andwe were able to really address
a full spectrum of needs on howto publish your books, how to
get better speaking contracts,how to do merch and all sorts of
things that we all haddifferent areas of expertise in.
But then my partners, for avariety of other reasons,
decided to move on to somethingelse.
(18:26):
It was just time for them.
We're all still great friends.
It was a wonderful partnership,but they saw that I was the one
who had the passion forentrepreneurship and for digital
selling in particular.
So they moved on to otherthings and I had to make the
decision then to redo thatmember group.
So we had many people in thatgroup who came to learn about
how to publish a book, wherethey came to learn about how to
(18:48):
get more speaking gigs, and Irealized my area of expertise.
While I do have experience inthose areas, I really wanted to
talk about digital marketing anddigital products and how they
could keep a creative ministryafloat.
So I niched down and, of course, naturally then we had some
attrition in the group becauseothers had come in because they
wanted to learn about speakingfrom Lisa Jo or they wanted to
(19:09):
learn about writing fiction fromKatie and, and they were no
longer on the team.
So the hardest decision I hadto make was to say I can do what
I can do, but I'm not going totry to also be in their lanes.
So, sometimes we'll reach thosepoints of pivot where we have to
say I'm either going to try todo what I always did or I'm
going to see the writing on thewall that what I'm really being
led to do is something different, and it might mean letting go
of some customers who I'd loveto be able to serve, but they
(19:31):
just weren't the right fitanymore for the direction that
my business was going.
So I'd say that was one of themost challenging points that I'd
reached, challenging.
And yet it was a greatopportunity because it did allow
me to niche down, and now a lotof what I do is focus primarily
on digital sales funnels,digital products, teaching
people how to find an audiencefor their products, teaching
them what product actuallysolves the problem that their
(19:53):
audience has.
So what is the right productfor you to sell, and those types
of things.
I wouldn't be able to nichedown in so much if I had tried
to do everything all at once.
Speaker 1 (20:02):
So was there like a momentary revenue dip?
Speaker 3 (20:05):
There was because there was some attrition again
in the member group.
But I knew that going in and Iknew I was rebuilding it.
Really there was a foundationof people who really wanted to
know about digital marketing andthey stayed.
But then I knew I was going tohave to continue to build on my
own.
But I was okay with that, I wasprepared for it and I think the
process also freed me up to beable to make decisions faster
(20:26):
because we were no longer a team, you know, decisions by
committee and I very quicklypivoted.
I did have an assistant workingwith me at that time who was
still one of my dearest friends,and she was half time working
with me to execute a lot of thetasks.
So together we would work onstrategy.
She would help with execution.
I was able to really quicklypivot and I did see, as I
(20:48):
expected to, some attrition inthe member group.
But I was quickly able to addsome higher ticket products
along those lines that helped toreally cover the gap.
And so that's when I was in aplace now deciding now do I want
to add more high ticket, Do Iwant to add more low ticket?
And I have more flexibility torun the business that in a way
that was really aligned with mygifts rather than a
collaboration of gifts, and soit was great both ways.
(21:10):
But when I saw the opportunityto pivot, I took it and I
reshaped the business, knowingthat there would be a temporary
dip, but I had a plan to coverit.
Speaker 1 (21:19):
Okay, all right, I kind of want to ask what the
dinner, the dining room tableconversation was between you and
your husband, as you weremaking this pivot.
But before you answer thatquestion, if you could tell us
and the listener a little moreabout this free workshop that
you have called how to Createand Sell Digital Products
Without Feeling I love this,without Feeling Stupid, salesy
(21:42):
or Sacrilegious.
Speaker 2 (21:43):
That's a great title.
Speaker 3 (21:45):
Well, it resonates with a lot of people.
It is my free workshop reallyabout the foundation of digital
products.
Why are they useful?
How do you go about setting oneup for success?
And the reason I set the titlethat way is because I do work
with so many people who just areafraid of sales.
They're afraid of asking peopleto give them money.
They don't know exactly what itis they're supposed to create
(22:08):
or how to tell people about it,and so that workshop is really a
foundation, talking about howpeople often go about it wrong
and what you can do instead,just to help you understand the
place that digital products havein the market and how you can
set up your business to be ableto offer one in a way that is
welcoming and that will actuallycreate a solution to people's
(22:29):
problem that they're looking for.
You are not bothering peoplewhen you ask them to buy your
thing.
You're actually solving aproblem that they have, and when
you understand that at the core, then you come up with this
beautiful win-win where you'reoffering something that people
want and they are grateful toyou for selling it.
That's the core message, and sothat workshop is all about how
(22:51):
to understand that digitalproducts marketplace is a good
thing, and how to feel okayabout moving into it and knowing
that you can do it in a waythat doesn't make you look
smarmy or salesy or desperate orany of the things that we fear
when we're, especially whenwe're starting out.
But I think even people whohave been in the marketplace for
(23:12):
a long time running, runningonline businesses or brick and
mortar businesses we all stillsometimes deal with that.
Well, I have to put a price,take on this.
Or do I need to devalue myselfin order to get people
interested?
And not at all.
So that workshop is largelyabout the philosophy behind
digital products, as well assome how to how to set yourself
up for success.
Speaker 1 (23:38):
Cool, great Cool.
I'll give some context to thelistener about this last
question, where it's coming from, which is that we had a small
group last week and it washilariously fun and one of the
questions that we asked as wewere playing this game was like
who just comes up with like?
Speaker 2 (23:53):
as we were playing this game was like who just
comes up with like profoundquestions, or who initiates deep
conversation, conversationapparently out of nowhere, like
is it is it, is it me or her?
Speaker 1 (24:00):
because it's like married small group, right, and
so it is me.
I usually do ask like thesekind of questions randomly, as
Jamie is like working out.
Speaker 2 (24:09):
I'm in the middle of a workout like doing squats and
huffing and puffing, and he'slike so what do you think about?
Whatever?
I'm like really Right now.
Speaker 3 (24:18):
Bad timing.
Speaker 1 (24:20):
So this is the last question of the episode before
we jump into our next episode,where we talk about your
Facebook and Instagram ads.
Aren't the problem your offerand your funnel might be,
because that's really what youteach and train a lot and coach
a lot on.
So, here's my question what wassome of the conversation between
(24:41):
you and your husband as youwere pivoting and what's your
advice?
You know as far as how to haveconversations with your spouse
when you're pivoting in thebusiness and not quite there
through the pivot.
Maybe haven't quite realizedthe profits that are waiting for
the pivot.
Speaker 3 (25:00):
Yeah, oh, really great question, and I will tell
you that my husband is also anentrepreneur, therefore he
completely gets it.
Not everybody's in those shoes,so I'll speak to that from the
perspective of us personally,but then others in general.
So, for us personally, we getexcited when we enter a pivot
point because we see not justwhat are we giving up, but we
see the potential for what couldcome next.
So both of us were excitedabout having reached that point
(25:23):
and seeing the, and also becausewe are, we live according to
our faith, and so we.
To us, it was an open door fromthe Lord, and so we said, okay,
in obedience, we're going towalk through this.
And then we know you've gotsomething good for us.
On the other side of, even ifit's going, there might be parts
of it that are challenging.
All of that is also going to begood for us.
So that conversation waspractical.
(25:46):
We always have these practicalconversations.
I had to come to him with thefinancials and I had it all
scratched out.
This is what the new offer I'mplanning to create.
This is what it's going to costme to create it.
This is what I can get for itIf I, if my projections are
correct, here's where I'm goingto have some attrition, and.
And we just look at the numbersand then we think about the
(26:06):
possibilities and we get excitedabout the possibilities.
Somebody told me once that shenever worries about money,
because money is a renewableresource.
You can always make more.
Speaker 2 (26:15):
And I thought about that and that is an
encouragement to me because itis true.
Speaker 3 (26:21):
So we try to look less at what we are losing and
more at what we potentiallycould be earning, because both
my husband and I don't like toview any of the work that we do
in terms of there being aceiling.
We know there's also no floor.
I could fall pretty low if youneed to.
So, again, we're looking verypragmatically at this thing.
(26:45):
Ok, I still have this kind ofincome coming in.
And then what am I going to doand how quickly am I going to do
it to reach the next step?
And we just have faith thatit's going to work and if it
doesn't, that God's still gotour back.
So that's the kind ofconversation that we have for
others, especially that I workwith a lot of women who are not
necessarily in a situation wheretheir husbands are entirely
supportive, and so my advice isalways first of all, your
(27:07):
relationships are the mostimportant thing, and my husband
and I have always had to talkabout my ambitions, my dreams,
my goals, as being equal to his.
And yet we had different roles.
So I was a stay-at-home mom andmy kids were little, and I
wrote my first book when myyoungest was still in preschool.
So my husband and I had a lotof conversations with each other
(27:30):
about how are we going to makethis happen, and it was a give
and take.
So he would take Saturdays withthe kids and I would write for
eight hours.
So there's always been aconversation that happens in
terms of what time do you needto do your thing and then what
time do you need to do yourthing for both of us.
And so for women who especiallywomen because this is usually an
issue for women if they have adream or ambition and they feel
(27:58):
like they can't or they feellike I'm going to be taking
money off of the table.
But honestly, if it's a man,often he feels it even more
deeply because he's the one whofeels like he needs to be
putting the bacon on the table.
Right, and so the conversationalways needs to be between
husband and wife, right, and sothe conversation always needs to
be between husband and wife.
Ok, what do we need to do?
Who is going to pick up theslack when one of us is making a
strategic decision to change?
And there needs to becommunication there and
(28:21):
understanding that there aretimes when things are going to
grow for me and are going toshrink for him, and then there
are going to be times whenthings are going to shrink for
me and they need to grow for him.
And so my husband and I havealways just sort of found the
equilibrium, which meanssometimes I have to pick up the
slack because he's in the middleof a dry spell, or sometimes
I'm in the middle of a dry spelland he picks up the slack.
(28:41):
We can do that because we'reboth entrepreneurs, but
regardless, if both of both thehusband and wife are talking
with each other openly that'swhat needs to happen first in
order to set out theexpectations.
No secrets, never any secretsabout what kind of what's
happening in my business orwhere are the finances for my
business.
It all needs to be out on thetable, but I found that if, if
(29:04):
the conversations are happening,so sometimes what has to happen
behind the scenes is this iswhy this thing is important to
me and can we work together tomake it happen and many of the
people that I coach have gone totheir spouses and had the
really hard conversations aboutthis is important to me, and my
dreams are just as are equal toyour dreams.
How are we, together, going tomake it work?
Everybody's going to havedifferent hangups, depending on
(29:27):
whether they have issues withfinances, financial
conversations or issues aboutwho's who's in a season of life
where they should be able topursue their dreams, but at the
end of the day, I alwaysencourage my clients that your
relationships are more importantthan your business successes.
So if you can make sure thatyour business success is built
on a foundation of yourrelationship being strong
because you've talked it through, that's the best possible way
(29:50):
to do it, because everythingwill crumble if you're trying to
build a business that one ofyou resents.
Speaker 2 (29:55):
Exactly, that's so good.
Speaker 1 (29:57):
Well, that's not an Instagram.
Instagrammable soundbite.
I don't know what it is.
Speaker 2 (30:03):
Can I insert something?
I think what you said wasreally good about the ceiling
and I think that's mostly why alot of us started our businesses
right.
We didn't want that kind ofglass ceiling at a job or
whatever.
We wanted the endlesspossibilities of what we can
make with our businesses.
And I think, like Quajo alwayskind of teases me, but I had
(30:25):
showed him this article when wewere still living in China about
this guy that took a sabbaticaland like, took a year off from
his regular job and to start,you know, to start a business
and kind of just get someperspective and like that kind
of was like a catalyst toquitting our you know, our
teaching jobs and him startinghis teaching or elementary
(30:48):
Chinese business and all of thisstuff.
But, like you were saying, likeI was still tutoring at home,
we still had the little ones buthelping support with that in
the meantime.
And so it is kind of like thisgive and take and you know, if
you're gonna, you know, do thisbusiness, then I'm gonna do this
.
So we still have food on thetable in the meantime.
Speaker 1 (31:09):
But anyway, it was good, yeah so in the next
episode it's going to be abouthow, if your ads aren't working,
it might not be the ads, itcould be the funnel and or the
offer, and I can't wait to hearyou share more about that.
It's been a really cool timewith you so far, becky.
Speaker 3 (31:25):
Thank you for being here thank you for having me I'm
excited for the nextconversation too.
Me, me too Sounds good.
Speaker 2 (31:33):
Talk to you soon.
Until you hear us or see us thenext time, be blessed and we'll
talk to you soon.
Bye.
Welcome back to another episode of the Art of
Online Business podcast, and wehave a guest.
You can see her if you'rewatching on the YouTube channel
right now and, if you're not,click down in the show notes
below to do that.
But her name is Becky Kapiskyand she's the author of four
nonfiction books in theChristian living genre and a
three-time guest on a hugepodcast in the Christian sphere
(00:23):
called Focus on the Family.
Now she's the founder of theInspired Business, which is an
organization dedicated tocoaching Christian writers,
speakers, podcasters they haveto take a breath here and other
content creators to generatesustainable incomes from their
passion work, particularlythrough digital products and
(00:43):
sales funnels.
So on this episode we're goingto learn a lot about how Becky
built her business and what'sthe makeup of it now and in the
next episode she's going toshare why your Facebook and
Instagram ads probably aren'tthe problem, but that your offer
and funnel might be.
Speaker 2 (01:03):
And we like that title as Facebook and Instagram
ad managers right.
Speaker 1 (01:08):
Yeah, we definitely do.
Becky and her dad are bothwork-from-home entrepreneurs
based in the lovely northeastWisconsin, and they got two teen
daughters who are very involvedin drum corps.
So Becky told us right beforewe hit record and I'm going to
ask you more about Becky andalso equestrian.
So two naughty office dogs anda menagerie of reptiles in a
(01:31):
homeschool project gone wild.
Speaker 3 (01:33):
we'll talk about that later yeah, thanks so much for
having me.
This is going to be fun, andone of those naughty dogs is on
my lap at this moment, so I amjust praying to the lord that he
stays quiet otherwise we'regoing to give your editor a lot
of fun projects yeah, dogs arewelcome in our household because
I'm allergic.
Speaker 1 (01:50):
But dogs are welcome on the podcast.
Oh, that's so sad.
Speaker 3 (01:53):
That actually makes me so, so, so sad for you can
you live a?
Fulfilled life without a dog.
I, I don't know.
I guess you can, I guess youcan Children.
Speaker 1 (02:05):
I don't know.
My hot take is like if you wanta dog, you might as well just
like take $100 bills and burnthem in a candle.
You know?
Speaker 2 (02:14):
Oh, that's true too.
Speaker 1 (02:15):
That's true too.
Yeah, the mark of a truebusiness is when you can have
dogs, right.
Yes, my, the mark of a truebusiness is when you can have
dogs, yes.
Speaker 3 (02:23):
My grooming bills cost more to get their hair cut
than mine.
So yes, that's true, yeah,maybe I'm just yeah, I'm
discouraging you now, Don't geta dog.
Well, we were alreadydiscouraged.
Speaker 2 (02:36):
You didn't add them right, so funny.
Speaker 1 (02:39):
So let's kick this off with our first question.
Like as a Christian who helpsChristians grow their businesses
, the first thing that poppedinto my mind was like how do you
deal with poor money mindsetsthat, like a lot of Christians,
believe that money is the rootof all evil and that somehow
(03:00):
like this idea is like prevalentin the church like being poor
is somehow being more holy andcloser to Jesus?
Speaker 3 (03:07):
Yeah, yeah, that's very true.
In fact, in preparation for abook that my agent and I are
pitching right now, I actuallydid some market research on this
and found, sadly still, 40% ofthe people in my audience
believe that it is holier to bepoor, and that hurts my heart
because that's not actually agreat interpretation of what the
Bible actually says.
So what we'll hear often ismoney is the root of all evil,
(03:33):
but that's actually whatScripture says For those who
care, who read the Bible, it'sthe love.
Of money is the root of all evil.
So what it comes down to is alot of people think I can't earn
money.
A lot of Christian people,especially women, will think I
can't earn money because that'sgreedy, it's selfish, but when
actually it's really goodstewardship.
(03:54):
If more of us had more money.
Imagine more philanthropiesthat we could give to, more
mission work that we could giveto, more good causes that we
could give to the more money wehad.
And so I'd like to look at itin terms of you have been given
a set of gifts, you've beengiven some passion to do
something, so absolutely sharethat with the world and get paid
(04:15):
for it, because the Bible alsosays the worker deserves his or
her wages.
So do something great, do whatyou've been gifted to do, get
paid for it and allow that moneyto bless more people, your own
family included, because we'realso to take very good care of
our own families.
And I want to be able to sendmy daughter to the private
Christian college she wants togo to, and that, guess what?
(04:35):
Takes money.
Speaker 2 (04:39):
It takes a lot of money.
Speaker 3 (04:41):
And we're part of this world of commerce, but that
doesn't mean that it's evil toengage in it.
We actually can be some of themost positive voices of
integrity that are engaged inthe world economy.
So I encourage women, men offaith, to use the skills you've
been given and get paid for them, because you are the people who
are going to use that moneywisely.
(05:02):
So if more of us had it, themore people would be using money
wisely, and there are reallystrategic ways that you can earn
money and spend your money, andso that's what I'm all about.
Speaker 2 (05:12):
All right, I love that.
Yeah, I mean, there's so muchlike money is a tool it just
depends whose hands it's in andI love that Like there's so many
fun things that you can do,like it's truly better to give
than to receive, and like justthat feeling of you know what,
like being able to bless peopleand you know pay for someone's
(05:33):
growth, like the person in frontof you or behind you at the
grocery store, you know, and youkind of are noticing a
situation and hey, I'm gonnapick up your tab and it's like
what?
And just a simple yeah, godbless you.
Like that talks, like thatimpacts people, you know.
Or giving your waiter, you know,higher tip than the average,
you know like flip them ahundred dollar bill and it's
(05:55):
like, oh wait, don't you needchange.
No, that's for you.
You know, like how fun is thatto be able to bless people and
and do that kind kind of thing.
And you can't do that if you'reonly thinking about yourself,
right, and your own mindset, andI don't have enough for me and
my family.
But when you have more thanenough and you can start like
opening your mind and thinkingbeyond just yourself and your
(06:18):
own family, like a whole notherworld of just fun blessing opens
up.
Speaker 3 (06:23):
So yeah, yeah, and that is know it's funny because
people will think it's it'sselfish to earn money.
I personally think it's.
It's a little I feel selfish.
How much joy I get out ofgiving that money to other
people.
So it's supposed to be a greatblessing for them.
But but for me, it brings me somuch joy to see a need and to
be able to meet it and I can'tdo that unless I have the money.
(06:43):
So it's just an interesting wayto kind of look at the world.
But think about it.
There's so many ways that wecould give to other people if we
have the ability to do it.
And, yes, you should be givingwhat you can out of the little
that you have as well.
But the more you have, the moreyou can give.
So I just love it.
Like, for example, some friendsof ours just sent us a letter
(07:09):
in the mail.
Their daughters are going on atrip they're trying to raise
funds for it.
I love to get mail like that,where I can say yep, I can do
that, I can pay for that I canmeet that need.
Speaker 1 (07:12):
There's just a lot of joy in that right yeah right,
just last week we were having awell, we have friends who are
building a new house and theyfound out that their kitchen was
not done.
Well, well, the kitchen hasbeen late.
I guess anybody who's dealtwith building a house loves that
relationship with contractors,right, but they just found out
that their contractor somehowspent or misspent the money and
(07:35):
so now they have to pay more toactually get their kitchen
finished.
Speaker 2 (07:41):
And.
Speaker 3 (07:41):
Jamie's just like I need a kitchen.
Speaker 1 (07:43):
Right, yeah, right, and what you just gave her, like
you know.
Speaker 2 (07:47):
I was just able to send her some money.
Yeah, that was just like justto see, to say like God's going
to provide for you guys.
But it was so fun, she was sotouched by that.
Like it's not even the amountthat you gave, but just the fact
(08:07):
that you thought to even giveus something.
Speaker 3 (08:08):
You know, was just like so, such a blessing and so
touching, you know.
So, yeah, I love that, yeah.
Speaker 1 (08:11):
I love that.
Speaker 3 (08:11):
Yeah, that is so cool , so I'm going to get my kitchen
done now too.
You want to give me some moneyfor that?
It's easy, right?
Speaker 2 (08:18):
Now that we're talking about it.
Speaker 1 (08:22):
So you're in, you're in, you're in Wisconsinisconsin
I am I'm in wisconsin.
Speaker 3 (08:27):
It is still chilly here as of this taping in the
spring, but it's okay.
Speaker 1 (08:33):
Maybe we shouldn't share the weather down here in
mexico oh, tell me, what is itlike?
Speaker 3 (08:39):
85 and sunny?
Speaker 2 (08:41):
right, it is it should be like mid-70s, 71 right
now and Sunny blue skies.
Speaker 1 (08:49):
Blue skies A week long of blue skies.
Speaker 2 (08:52):
I am 87 today.
Speaker 3 (08:54):
I will tell you, though, nobody appreciates
summer like we do up here inWisconsin.
I'll tell you that, and youknow we like building a good
snowman in the winter too, soyou know.
Speaker 1 (09:02):
So there we're on a snowman in the winter too, so
you know.
So there on a snowman you callme up.
You have to fly the kids up tomichigan yeah, to see snow just
earlier this year.
Speaker 2 (09:11):
Yeah, I'm from michigan originally and so like
my kids and my sister's kidsactually have not really seen
snow or played in snow becausethey've actually grown up in
arizona, florida, mexico, andand so we went in February and
took them skiing for the firsttime and played in the snow they
had a blast.
It was really cool, really coolOf the foreign substance right.
Speaker 3 (09:34):
Well, you think it's really cold now that you're not
there anymore.
You know, just a very moderateday.
I remember my kids in firstgrade it was 20 degrees.
That was sort of a heat spellfor us, and so they were coming
in from recess pulling off theirjackets.
I was volunteering at school.
Oh, so hot outside it was 20degrees.
Oh, my God, cause it wasn'tnegative five anymore, so it's a
(09:56):
good thing, right it's allrelative.
Speaker 1 (10:00):
So if you would share with the listener, please, and
us like what is a snapshot.
Speaker 3 (10:16):
Like, what's the snapshot of your business now?
Like, if you're comfortablesharing numbers, cool.
Otherwise, like, what offers doyou have?
And, like you know, make upyour business revenue.
Woman, who's going to say I needa seven figure business because
that's not what I am going for?
I'm mostly a solopreneur.
I have several people who workalongside me in contracted
positions doing some work for me, but I still don't even
necessarily have a team thatworks for me as employees, and I
(10:37):
like it that way.
I like to be able to control myown ship.
But I have been running thisbusiness for seven, eight years
now.
It has sort of morphed from onetype of business to another,
but I largely sell not just highticket coaching but also small
ticket digital products.
So I would say over this lastyear, as an example, the bulk of
(11:00):
my income probably came fromthe higher ticket coaching
packages, which are between$2,000 and $5,000.
And then some custom buildprojects, which I'll also do for
other people.
I'll build their membershipsites, I'll build their sales
funnels, and so I do some ofthat as well.
(11:24):
But really my bread and butterhas always come from low ticket
products that I've sold largelythrough ads and as well as
through partner marketing, and Ido completely, completely
believe in the power of ads whenthey're done right.
Right, when they're done well,like I know you're focused on,
and for me it is very possible.
I know this because I teach myclients how to do it as well and
I see many of my colleaguessucceeding is entirely possible
(11:46):
to build a successful six figurebusiness and beyond with a low
ticket product or a suite of lowticket products.
So I have ventured into thehigh ticket space simply because
of my audience.
There's a percentage of myaudience asking for it, so I
have ventured into the highticket space simply because of
my audience.
There's a percentage of myaudience asking for it, so I
will have low ticket products,such as one-off workshops or
digital guides.
But then I also started offeringa higher ticket mentorship
(12:07):
program.
That was over a series of threeto six months and people would
walk alongside me.
I'd work with them to help themcreate their own offers, to
help them figure out how do I dothis digital marketing thing,
and that was a very successfulprogram as well, and I was able
to charge more for it because ofthe value of what I was
providing.
Ultimately, my goal was to helpmy customers also generate
(12:28):
revenue so that they had areturn on that investment.
So I've been on both sides ofthe spectrum low ticket, high
ticket.
Honestly, my favorite is stillthose low ticket products that
you can sell on Evergreen andhave recurring income, so I do
have a membership.
I have a low ticket membershipat $47 a month.
That is one of my mainfoundations, so it's great fun.
Speaker 1 (12:48):
So digital products, the membership and the high
ticket coaching business Give uslike some percentages.
It's like the high ticketcoaching business like 50, like
some percentages.
Speaker 3 (12:56):
It's like the high ticket coaching business like
50%, 60% and the others are 50%this past year, 50% this past
year from the high ticket, Iwould say, and then low ticket
and some other one-off productswhere I'll do affiliate
marketing with other people.
I'll do special projects, sortof as they come up as they're
presented to me.
But I would say about 50% thispast year was from the high
(13:17):
ticket coaching, and prior tothat most of the bulk of my
income came from lower ticketproducts, which are, I'm saying,
around $37 products, some ofthem, depending on how you
define it.
At one point I was runninganother product between $300 and
$800.
To me that's still a lowerticket product or a mid-range
product.
So I used to bulk of my incomeused to be from those products.
(13:37):
This past year and a half isreally the first time that I
expanded into multi-thousanddollar offers and had a really,
really successful run of it.
Speaker 1 (13:46):
So I'm definitely interested in low ticket offers
because running Evergreen,because, yes, like we're both
ads managers but also have beensince early december building
out a low ticket offer funneland putting more money behind
that in ad spend, and we stillhaven't completely cracked the
(14:06):
code yet.
So I'm thinking, dear listener,if you would like becky back on
for a third episode where sheleft us peek behind the scenes
of her self-liquidating offerfunnel and how that set up and
you know what the order bump isin the upsell and maybe even the
emails that go out aftersomebody buys and sell into the
(14:28):
next offer like please let meknow because I hopefully,
hopefully you're okay withcoming back, becky, but I would
selfishly love to pick yourbrain.
Speaker 2 (14:42):
I'd love to.
Yeah, there's many benefits tolow ticket offers as far as,
like you were saying, kind oflike the stress and the
expectation of a higher ticketoffer is like, oh, I have to
deliver all of what the clientis paying me for, which is
normal, right, like if you'repaying a lot of money, naturally
you should expect, you know,more access to you or what
(15:04):
you're paying for, right.
But then the low ticket offeryou have, you know, kind of just
so you can deliver it and sortof not think about it again, and
it gives access to more peoplewho might not be able to afford
the higher ticket offer quiteyet.
Speaker 1 (15:18):
And they get a quick win, yeah, like when they get
the court they get a quick win,which is great.
Speaker 3 (15:22):
Yeah, yeah, and I think a lot of people are
looking for quick wins.
In general they always arelooking for quick wins, but also
, as our you know, our economyis always going to ebb and flow.
So I honestly don't pay toomuch attention to when people
doomsday, you know sayers willsay that nobody wants to buy
high ticket anymore becausepeople are buying my high ticket
when supposedly nobody isinterested in high ticket.
(15:43):
It always just depends, andthere's always going to be a
percentage of your audience whowants to go deeper with you and
for whom that is going to be theright solution.
But there is a larger percentageof people who are interested in
your low ticket, either becauseit's the thing they can afford
or it's the thing they're readyfor.
A lot of people just aren'tgoing to be ready to put the
time or the attention into ahigh ticket program, regardless
(16:03):
of what it costs.
So if they can get started insomething that gives them, that
win, takes them the next stepfurther and it's lower ticket.
It wasn't much of an investmenton their part, so that it was a
no brainer kind of offer, andit gets them set on the path to
not only solve the problem thatthey have but to trust you as
the person who's going to guidethem through that problem.
(16:24):
That's just a win-win foreverybody, and then a percentage
of those folks who buy the lowticket will be interested in
something more.
But I love to be able to offersomething that's going to be
accessible to a wider populationof people rather than just the
few who are interested in orcan't afford a higher ticket.
Speaker 1 (16:41):
Right, agreed.
So I have another question,which is what's the hardest
thing you had to do to keep yourbusiness running, as you were
growing it and kind of goingfrom one offer to another and
you know, on the way to what itlooks like today?
Speaker 3 (17:01):
Yeah, really good question.
I had to make some toughdecisions about niching down and
cutting some things out.
So originally, my background isas a traditionally published
author and I realized throughthat process that writing books
alone was not going to bring inthe income that I needed or that
I wanted, and so I turned tolow ticket digital products.
I learned how to run themthrough ads, I learned how to
run them through affiliatemarketing and I started in that
(17:23):
process.
I was getting good at it, andthen I partnered with a few
other Christian content creatorsin my space who were all coming
up against the same issue wetalked about earlier, which is
that especially Christians thinkthey can't charge for anything,
or you know they have moneymindset issues.
So we created a low ticketproduct together that was called
and is still called theMinistry to Business Guide.
(17:44):
In fact, it's a product thatI've recently resurrected, after
five years, because it wasalways, ultimately, one of our
best sellers.
But there came a time when wewere bringing people in first of
all to buy the product, andthen they said they wanted
coaching.
So then we brought in a wholebunch of people to coach them in
a low ticket coaching group ona variety of topics, and there
(18:05):
were four of us leading thatmember group and we all had
different areas of expertise andwe were able to really address
a full spectrum of needs on howto publish your books, how to
get better speaking contracts,how to do merch and all sorts of
things that we all haddifferent areas of expertise in.
But then my partners, for avariety of other reasons,
decided to move on to somethingelse.
(18:26):
It was just time for them.
We're all still great friends.
It was a wonderful partnership,but they saw that I was the one
who had the passion forentrepreneurship and for digital
selling in particular.
So they moved on to otherthings and I had to make the
decision then to redo thatmember group.
So we had many people in thatgroup who came to learn about
how to publish a book, wherethey came to learn about how to
(18:48):
get more speaking gigs, and Irealized my area of expertise.
While I do have experience inthose areas, I really wanted to
talk about digital marketing anddigital products and how they
could keep a creative ministryafloat.
So I niched down and, of course, naturally then we had some
attrition in the group becauseothers had come in because they
wanted to learn about speakingfrom Lisa Jo or they wanted to
(19:09):
learn about writing fiction fromKatie and, and they were no
longer on the team.
So the hardest decision I hadto make was to say I can do what
I can do, but I'm not going totry to also be in their lanes.
So, sometimes we'll reach thosepoints of pivot where we have to
say I'm either going to try todo what I always did or I'm
going to see the writing on thewall that what I'm really being
led to do is something different, and it might mean letting go
of some customers who I'd loveto be able to serve, but they
(19:31):
just weren't the right fitanymore for the direction that
my business was going.
So I'd say that was one of themost challenging points that I'd
reached, challenging.
And yet it was a greatopportunity because it did allow
me to niche down, and now a lotof what I do is focus primarily
on digital sales funnels,digital products, teaching
people how to find an audiencefor their products, teaching
them what product actuallysolves the problem that their
(19:53):
audience has.
So what is the right productfor you to sell, and those types
of things.
I wouldn't be able to nichedown in so much if I had tried
to do everything all at once.
Speaker 1 (20:02):
So was there like a momentary revenue dip?
Speaker 3 (20:05):
There was because there was some attrition again
in the member group.
But I knew that going in and Iknew I was rebuilding it.
Really there was a foundationof people who really wanted to
know about digital marketing andthey stayed.
But then I knew I was going tohave to continue to build on my
own.
But I was okay with that, I wasprepared for it and I think the
process also freed me up to beable to make decisions faster
(20:26):
because we were no longer a team, you know, decisions by
committee and I very quicklypivoted.
I did have an assistant workingwith me at that time who was
still one of my dearest friends,and she was half time working
with me to execute a lot of thetasks.
So together we would work onstrategy.
She would help with execution.
I was able to really quicklypivot and I did see, as I
(20:48):
expected to, some attrition inthe member group.
But I was quickly able to addsome higher ticket products
along those lines that helped toreally cover the gap.
And so that's when I was in aplace now deciding now do I want
to add more high ticket, Do Iwant to add more low ticket?
And I have more flexibility torun the business that in a way
that was really aligned with mygifts rather than a
collaboration of gifts, and soit was great both ways.
(21:10):
But when I saw the opportunityto pivot, I took it and I
reshaped the business, knowingthat there would be a temporary
dip, but I had a plan to coverit.
Speaker 1 (21:19):
Okay, all right, I kind of want to ask what the
dinner, the dining room tableconversation was between you and
your husband, as you weremaking this pivot.
But before you answer thatquestion, if you could tell us
and the listener a little moreabout this free workshop that
you have called how to Createand Sell Digital Products
Without Feeling I love this,without Feeling Stupid, salesy
(21:42):
or Sacrilegious.
Speaker 2 (21:43):
That's a great title.
Speaker 3 (21:45):
Well, it resonates with a lot of people.
It is my free workshop reallyabout the foundation of digital
products.
Why are they useful?
How do you go about setting oneup for success?
And the reason I set the titlethat way is because I do work
with so many people who just areafraid of sales.
They're afraid of asking peopleto give them money.
They don't know exactly what itis they're supposed to create
(22:08):
or how to tell people about it,and so that workshop is really a
foundation, talking about howpeople often go about it wrong
and what you can do instead,just to help you understand the
place that digital products havein the market and how you can
set up your business to be ableto offer one in a way that is
welcoming and that will actuallycreate a solution to people's
(22:29):
problem that they're looking for.
You are not bothering peoplewhen you ask them to buy your
thing.
You're actually solving aproblem that they have, and when
you understand that at the core, then you come up with this
beautiful win-win where you'reoffering something that people
want and they are grateful toyou for selling it.
That's the core message, and sothat workshop is all about how
(22:51):
to understand that digitalproducts marketplace is a good
thing, and how to feel okayabout moving into it and knowing
that you can do it in a waythat doesn't make you look
smarmy or salesy or desperate orany of the things that we fear
when we're, especially whenwe're starting out.
But I think even people whohave been in the marketplace for
(23:12):
a long time running, runningonline businesses or brick and
mortar businesses we all stillsometimes deal with that.
Well, I have to put a price,take on this.
Or do I need to devalue myselfin order to get people
interested?
And not at all.
So that workshop is largelyabout the philosophy behind
digital products, as well assome how to how to set yourself
up for success.
Speaker 1 (23:38):
Cool, great Cool.
I'll give some context to thelistener about this last
question, where it's coming from, which is that we had a small
group last week and it washilariously fun and one of the
questions that we asked as wewere playing this game was like
who just comes up with like?
Speaker 2 (23:53):
as we were playing this game was like who just
comes up with like profoundquestions, or who initiates deep
conversation, conversationapparently out of nowhere, like
is it is it, is it me or her?
Speaker 1 (24:00):
because it's like married small group, right, and
so it is me.
I usually do ask like thesekind of questions randomly, as
Jamie is like working out.
Speaker 2 (24:09):
I'm in the middle of a workout like doing squats and
huffing and puffing, and he'slike so what do you think about?
Whatever?
I'm like really Right now.
Speaker 3 (24:18):
Bad timing.
Speaker 1 (24:20):
So this is the last question of the episode before
we jump into our next episode,where we talk about your
Facebook and Instagram ads.
Aren't the problem your offerand your funnel might be,
because that's really what youteach and train a lot and coach
a lot on.
So, here's my question what wassome of the conversation between
(24:41):
you and your husband as youwere pivoting and what's your
advice?
You know as far as how to haveconversations with your spouse
when you're pivoting in thebusiness and not quite there
through the pivot.
Maybe haven't quite realizedthe profits that are waiting for
the pivot.
Speaker 3 (25:00):
Yeah, oh, really great question, and I will tell
you that my husband is also anentrepreneur, therefore he
completely gets it.
Not everybody's in those shoes,so I'll speak to that from the
perspective of us personally,but then others in general.
So, for us personally, we getexcited when we enter a pivot
point because we see not justwhat are we giving up, but we
see the potential for what couldcome next.
So both of us were excitedabout having reached that point
(25:23):
and seeing the, and also becausewe are, we live according to
our faith, and so we.
To us, it was an open door fromthe Lord, and so we said, okay,
in obedience, we're going towalk through this.
And then we know you've gotsomething good for us.
On the other side of, even ifit's going, there might be parts
of it that are challenging.
All of that is also going to begood for us.
So that conversation waspractical.
(25:46):
We always have these practicalconversations.
I had to come to him with thefinancials and I had it all
scratched out.
This is what the new offer I'mplanning to create.
This is what it's going to costme to create it.
This is what I can get for itIf I, if my projections are
correct, here's where I'm goingto have some attrition, and.
And we just look at the numbersand then we think about the
(26:06):
possibilities and we get excitedabout the possibilities.
Somebody told me once that shenever worries about money,
because money is a renewableresource.
You can always make more.
Speaker 2 (26:15):
And I thought about that and that is an
encouragement to me because itis true.
Speaker 3 (26:21):
So we try to look less at what we are losing and
more at what we potentiallycould be earning, because both
my husband and I don't like toview any of the work that we do
in terms of there being aceiling.
We know there's also no floor.
I could fall pretty low if youneed to.
So, again, we're looking verypragmatically at this thing.
(26:45):
Ok, I still have this kind ofincome coming in.
And then what am I going to doand how quickly am I going to do
it to reach the next step?
And we just have faith thatit's going to work and if it
doesn't, that God's still gotour back.
So that's the kind ofconversation that we have for
others, especially that I workwith a lot of women who are not
necessarily in a situation wheretheir husbands are entirely
supportive, and so my advice isalways first of all, your
(27:07):
relationships are the mostimportant thing, and my husband
and I have always had to talkabout my ambitions, my dreams,
my goals, as being equal to his.
And yet we had different roles.
So I was a stay-at-home mom andmy kids were little, and I
wrote my first book when myyoungest was still in preschool.
So my husband and I had a lotof conversations with each other
(27:30):
about how are we going to makethis happen, and it was a give
and take.
So he would take Saturdays withthe kids and I would write for
eight hours.
So there's always been aconversation that happens in
terms of what time do you needto do your thing and then what
time do you need to do yourthing for both of us.
And so for women who especiallywomen because this is usually an
issue for women if they have adream or ambition and they feel
(27:58):
like they can't or they feellike I'm going to be taking
money off of the table.
But honestly, if it's a man,often he feels it even more
deeply because he's the one whofeels like he needs to be
putting the bacon on the table.
Right, and so the conversationalways needs to be between
husband and wife, right, and sothe conversation always needs to
be between husband and wife.
Ok, what do we need to do?
Who is going to pick up theslack when one of us is making a
strategic decision to change?
And there needs to becommunication there and
(28:21):
understanding that there aretimes when things are going to
grow for me and are going toshrink for him, and then there
are going to be times whenthings are going to shrink for
me and they need to grow for him.
And so my husband and I havealways just sort of found the
equilibrium, which meanssometimes I have to pick up the
slack because he's in the middleof a dry spell, or sometimes
I'm in the middle of a dry spelland he picks up the slack.
(28:41):
We can do that because we'reboth entrepreneurs, but
regardless, if both of both thehusband and wife are talking
with each other openly that'swhat needs to happen first in
order to set out theexpectations.
No secrets, never any secretsabout what kind of what's
happening in my business orwhere are the finances for my
business.
It all needs to be out on thetable, but I found that if, if
(29:04):
the conversations are happening,so sometimes what has to happen
behind the scenes is this iswhy this thing is important to
me and can we work together tomake it happen and many of the
people that I coach have gone totheir spouses and had the
really hard conversations aboutthis is important to me, and my
dreams are just as are equal toyour dreams.
How are we, together, going tomake it work?
Everybody's going to havedifferent hangups, depending on
(29:27):
whether they have issues withfinances, financial
conversations or issues aboutwho's who's in a season of life
where they should be able topursue their dreams, but at the
end of the day, I alwaysencourage my clients that your
relationships are more importantthan your business successes.
So if you can make sure thatyour business success is built
on a foundation of yourrelationship being strong
because you've talked it through, that's the best possible way
(29:50):
to do it, because everythingwill crumble if you're trying to
build a business that one ofyou resents.
Speaker 2 (29:55):
Exactly, that's so good.
Speaker 1 (29:57):
Well, that's not an Instagram.
Instagrammable soundbite.
I don't know what it is.
Speaker 2 (30:03):
Can I insert something?
I think what you said wasreally good about the ceiling
and I think that's mostly why alot of us started our businesses
right.
We didn't want that kind ofglass ceiling at a job or
whatever.
We wanted the endlesspossibilities of what we can
make with our businesses.
And I think, like Quajo alwayskind of teases me, but I had
(30:25):
showed him this article when wewere still living in China about
this guy that took a sabbaticaland like, took a year off from
his regular job and to start,you know, to start a business
and kind of just get someperspective and like that kind
of was like a catalyst toquitting our you know, our
teaching jobs and him startinghis teaching or elementary
(30:48):
Chinese business and all of thisstuff.
But, like you were saying, likeI was still tutoring at home,
we still had the little ones buthelping support with that in
the meantime.
And so it is kind of like thisgive and take and you know, if
you're gonna, you know, do thisbusiness, then I'm gonna do this
.
So we still have food on thetable in the meantime.
Speaker 1 (31:09):
But anyway, it was good, yeah so in the next
episode it's going to be abouthow, if your ads aren't working,
it might not be the ads, itcould be the funnel and or the
offer, and I can't wait to hearyou share more about that.
It's been a really cool timewith you so far, becky.
Speaker 3 (31:25):
Thank you for being here thank you for having me I'm
excited for the nextconversation too.
Me, me too Sounds good.
Speaker 2 (31:33):
Talk to you soon.
Until you hear us or see us thenext time, be blessed and we'll
talk to you soon.
Bye.
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