July 7, 2025 • 17 mins
Wondering if it’s the right time to run Facebook or Instagram ads for your launch? I share exactly what you need to know so you can feel clear and confident about whether ads are the right move for you.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Visit The Art of Online Business website for Facebook Ads help
I break things down in a super simple way: like how to tell if your ads will make money, why your offer needs to be working before you spend on ads, and how to do some quick math to see if it’s a smart choice, and how to set clear, realistic expectations for what ads might cost.
Watch this episode on YouTube!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Launch season for group coaching programs, online
courses, memberships, what haveit is coming very, very soon, at
the end of August ormid-September of this year, 2025
.
And if you are an online coursecreator, online membership
owner, a coach with a groupcoaching program or launching
(00:20):
anything via online challenge orworkshop or webinar and you are
wondering, quajo, is it timefor me to run Facebook ads?
Quajo, would Facebook andInstagram ads actually work
profitably for my business?
This is the episode for you.
I'm gonna answer your questionright now.
If you already have an offerthat is selling, then most
(00:45):
likely we'll dive into itfurther, but most likely
Facebook and Instagram ads willwork for you.
Jesus saves, friend.
Facebook and Instagram ads donot save, and that just means,
if you're like, hmm, my offerisn't quite converting or
working yet, I just need to paysome money to Mark Zuckerberg
via Facebook and Instagram adsto get more eyeballs on my offer
isn't quite converting orworking yet.
I just need to pay some moneyto Mark Zuckerberg via Facebook
(01:06):
and Instagram ads to get moreeyeballs on my offer.
No, dude, stop.
That is not going to help you.
Here's why and hear my heartI've been coaching folks,
high-earning folks andlow-earning folks for over five
years.
Now, if your offer is notselling, it's not because you
don't have enough eyeballs on it.
It's because your messagingneeds to be further tweaked,
further honed.
(01:27):
It needs to be further targetedat the right kind of person,
who you are meant to help, buttargeted at them, messaged to
them in a way that they canunderstand.
One, that you get theirproblems.
Two, that you can solve theirproblems.
Three, that you are the personto solve their problems, because
you're probably not the onlyperson who could solve their
problems.
And they need to know that youare the person to solve their
problems because you're probablynot the only person who could
solve their problems.
And they need to know that youand them jive align, have the
(01:48):
same values.
We'll get back to the episode ina moment.
If you don't know me, hi, myname's Quajo.
I'm a Facebook and Instagramads manager and I've been in the
game for like five, six years,since the recording of this
video serving primarilyestablished online course
creators, and when I sayestablished, I mean like gross
(02:09):
revenue 600k annually to like1.23 or4 million dollars
annually.
I've helped so many businessesand I've even spent like three
years behind the scenes insideof a group coaching program,
high-level mastermind coaching,the same type of online course
creator or membership owner oreven online coach in sales
(02:31):
funnels and Facebook andInstagram ads, and even how to
structure a team.
I've seen a lot and I hope thatyou get some of the value that
comes from my experience in thisepisode.
Messaging ultimately makes yourfunnels, your sales funnels,
your sales page, your leadmagnet opt-in page, work better
and your programs, your offers,whatever you're selling, sell.
(02:55):
Now, if you already have anorganic or an offer that's
selling well, organically, hereare some further signs that
could help you start to begin tocalculate whether or not
Facebook and Instagram ads wouldbe a good move for you.
And don't worry because not inthis episode, but the very next
(03:15):
episode, next week, or if it'salready been published, go look
at the follow-up episode.
I will be talking about whetherit's a good idea to do ads
yourself or hire out yourFacebook and Instagram ads to
someone like me.
All right, so if your offer isselling organically, first of
all, congratulations.
It took a lot of work to gethere and clearly you have found
(03:40):
the people who need the helpthat you can give them or the
transformation that you can helpthem go through.
All right, you want yourbusiness, wants that offer to be
selling as profitably aspossible and such you have got
to calculate and figure out howmuch revenue you're making per
(04:03):
lead.
Now, if you have a launch thathappens periodically this one's
fairly straightforward.
I'm holding up two hands.
If you're listening to me onthe audio podcast, you know
Apple Podcasts, spotify orwherever, wherever you are at.
But this high hand up here isyour, let's just say, earnings
(04:24):
per lead.
And eventually, if you want torun ads, this lower hand here is
your, let's just say, earningsper lead.
And eventually, if you want torun ads, this lower hand here is
your cost per lead.
And you want that gap betweenthe two hands your earnings per
lead up here and your cost perlead down there to be as big as
possible, because that's yourprofit per lead.
Now you're not running ads yet,so just start with an earnings
per lead.
How many people registered foryour launch?
(04:46):
And if you don't have a launchbut you're selling something,
don't worry, I'll get to anotherscenario in a moment.
So you know how many peopleregistered for that launch?
Okay, 500 people registered foryour launch, great.
And you know that you broughtin the stereotypical six figure,
exactly one, with five zerosafter it revenue from the launch
.
Well then, you take thatrevenue $100,000 and you divide
(05:11):
it by 500 registrants right andyou get $200 per lead.
Okay, cool.
Now you know that everybodythat registered for your launch
did not show up to the launchthing.
That could have been achallenge, could have been a
workshop, could have been a livewebinar.
(05:31):
That's okay, because you tookthe top end revenue and divided
it by the registrants, and nowyou know they're worth $200 per
lead.
Congrats.
Now that you have an earningsper lead, you can begin to
calculate how much money couldyou make from Facebook and
Instagram ads, because thoseleads will cost your business
(05:55):
something and, ideally, you'remaking a lot more than those
leads cost.
Now here's some further infothat will help you get a more
realistic calculation.
First of all, when you startrunning Facebook and Instagram
ads, you're probably not justgoing to target your warm
audience.
You should target your warmaudience because did you know,
(06:17):
on average, like one to twopercent two percent being pretty
good of your organic email listwill actually ever sign up for
your launch.
So by targeting your warmaudiences, you know your email
list, your social mediafollowers, people who have
visited your website, then youcan get more of your warm
(06:38):
audience, your email list,specifically to sign up for the
launch that you are about to do.
You're probably going to spendsome of your Facebook and
Instagram ads budget on coldaudiences people who have never
heard of or encountered yourbusiness nor your goodness
before online, understand thatthat conversion rate will be
(07:00):
lower.
So in our previous examplewhere you figured out every lead
you get is worth $200.
Don't just go and assume huh,I'll target cold people who
don't know my business, I'll pay$10 per lead and I'll make $190
per lead, case closed.
No, probably because they don'tknow you.
(07:20):
Fewer of them will convert.
And let's just be superconservative.
If before you had a $200earnings per lead for cold
audience, let's just say thatyour earnings per lead is going
to be cut in half and you onlymake $100 per lead.
Cut in half, be conservative.
Or, if you want to be moreconservative, drop that down to
(07:42):
like from $200 per lead down tolike $60 per lead.
Do the math, follow thepercentage, not the exact number
.
You know what?
I'm not going to tell you whatkind of cost per lead I'm happy
that I can get for clients,because I don't want you to
latch on to some number thatcomes from my experience,
because while I am a Facebookand Instagram ads manager, I am
(08:04):
not yet maybe your Facebook andInstagram ads manager.
I am not yet maybe yourFacebook and Instagram ads
manager.
You cannot just take thenumbers that I'm saying as
gospel and apply that to yourbusiness.
You need to do your ownresearch and I'm not
guaranteeing that this Facebookand Instagram ads, or my advice
even, will make you money,because I do not yet know your
(08:24):
business.
In fact, you most likely aregoing to lose money as you test
your way through Facebook andInstagram ads.
Lose money initially, and ifyou're faithful to do the work,
then there is a good chance butit still is a chance that you
could arrive at a profitable wayto run Facebook and Instagram
ads for your business.
(08:45):
I have to get that disclaimerout of the way.
So, from our example, $100,000,exactly six figure revenue from
a launch 500 leads.
They're each worth $200.
But that's warm traffic.
We're going to drop thosenumbers down to say $60.
I just picked that one out ofthin air, all right.
Follow the percentage $60.
(09:06):
I just picked that one out ofthin air.
All right, follow thepercentage, the ratio, whatever.
And now, at $60 earnings perlead which I think is actually
high, but some of my clientshave had higher can you pay 10,
even $20 per lead and still makea profit?
And if the answer is yes, thenwell, because you ran the
numbers, you now have a muchmore higher chance, higher
(09:29):
probability of success withFacebook and Instagram ads,
because you spent some timecalculating this.
Thomas Edison says we miss outon opportunity because it's
dressed in overalls and it lookslike work.
You've begun to do the work ifyou have a launch and you can
continue to do the work to reapyour reward.
(09:50):
Speaking of reward, I believethat you deserve to have the
lowest cost leads, but thehighest quality leads as
possible, highest quality leadsat the lowest cost possible.
And I have a framework thathelps you get that by testing
through your ads in the samemethodical, easy to do way that
(10:10):
I do for my clients, and that isinside of my mini course called
the ad testing cheat code.
Highly valuable and worth itfor your business Because if you
can even cut lead costs, sayfrom $10 down to $5 I say that
because some of my students havereduced their lead cost by 50
(10:32):
or even 60% after taking thecourse.
But on average I'm seeing folkswho actually tell me and give
me feedback that they drop theirlead cost by 25%.
So that would be reducing yourlead costs from $10 down to
$7.50.
That would be like a savings of$2.50 per lead and if you
(10:54):
brought in 500 leads, that meansyou save yourself $1,250.
And that helps your bottom linefor sure.
That's the power of doing thiskind of ad testing, and I do it
all the time, and you can followthe step-by-step videos just by
going down to the show notes inthis audio episode.
All right back to theprogramming.
For you who have been patient,you still sell stuff and offer
(11:18):
possibly one-on-one coaching ora group coaching program, but
you sell directly to youraudience.
Or maybe you have a low ticketoffer that you sell periodically
, direct it to your email list.
How do you calculate yournumbers?
Well, it's about the same.
Let's say that every once in awhile you are fortunate enough
just to throw up some Instagramstories not like puke, but
(11:43):
actually post, and throw up thatway.
Not like puke, but actuallypost and throw up that way.
Get over it, Get over it andpeople end up DMing you and then
you're able to do some DMssales conversations back and
forth and sell your coachingoffer, or maybe you lead them to
a discovery call Still, trackyour numbers.
So, in order to make this sale,I had to put up X number of
(12:07):
Instagram stories and the nextnumber of people actually saw
those Instagram stories.
And then another number ofpeople actually, you know, over
this period of time, actuallyDM'd me.
And then a number of thosepeople you know I made an offer
to because they were the rightfit after I qualified them, and
(12:28):
of the people that I made anoffer to and this is where it
gets a little more nuanced.
But if you have an offer thatgoes direct to your sales page,
then a number of these peoplebought.
Great.
Now you're tracking your numbers.
Or maybe you just make an offerto a sales call, a discovery
call, strategy call whatever youwant to call it and of the
people that you made an offer to, another number of people
(12:51):
showed up to that call and then,of the people that showed up,
you closed another number.
Track those numbers and thenfind your revenue and back that
revenue all the way up so thatyou know what your Instagram
stories are worth.
When you post and talk aboutyour program, then you still
have an earnings per lead, ormaybe that's an earnings per
(13:12):
Instagram story post.
So maybe the number of eyeballson your Instagram stories
that's the actual lead.
Or maybe you want to say yourleads are actually only the
people who DM'd you.
What have you?
Whatever metric you're tracking, track that metric and that
will help you establish whatyour earnings per lead is.
(13:32):
Now, if you're emailing youremail list I've had a number of
clients who love to do this andmaybe this only happens for like
, let's call it a soft launchthat you do every three months.
You can track earnings per leadtwo ways Either track your
total gross revenue and divideinto that the number of people
(13:53):
on your list who got emailed.
Of course, not everyone will seethe email, so you probably
could get a little more tacticaland track the number of opens,
because if somebody opened youremail, it doesn't matter how
many different times you emailedabout this offer.
Just track the number of opens,okay.
(14:13):
And then yes, I know somepeople will open multiple emails
, but just track the number ofopens and get like a gross
revenue per open kind of dealand then you can calculate, you
know, based on, let's say, acertain percentage of your list
will open your emails.
What are your average openrates?
Maybe your average open ratesare 30%, so then you can say I
(14:35):
got so many of the.
You know, I got a certainnumber of opens and those opens
represented, like you know, 30%of my email list, and just back
that up until you can get anearnings per subscriber on your
email list or an earnings peropen, or or you can just look at
the, not to people who openedyour email, but the number of
people who clicked on the linkto go to the offer.
(14:57):
There's a number of ways you cancalculate it, but you still
need to calculate it and figureout what that view, what those
eyeballs are worth, and if it'squite profitable the earnings
per lead or revenue per leadthen you can.
And look, here's the beauty ofthis Nowadays you can just take
(15:18):
these stats and dump them intoyour favorite AI you know
software.
Talk to your favorite AI friend, mine's chat.
We have a good old timecalculating and then you can say
something like based on thesestats, can you help me calculate
a meaningful earnings per leadso I can figure out how to run
Facebook and Instagram ads and,by the way, I have these stats
(15:41):
but I may have missed something.
So can you also figure out whatI've missed and advise me on
anything else I might need tocalculate?
And then, once it spits out allthe calculations, just go ahead
and be skeptical and say, hmm,I think you may have calculated
wrong and missed something.
Can you recalculate that?
Because sometimes chat makesmistakes and there you go you
(16:02):
still have a earnings or revenueper lead.
Knowing that Facebook andInstagram leads will cost you
something, you can make a veryeducated guess on whether or not
they will work for yourupcoming launch or whether or
not you should even be runningFacebook and Instagram ads
(16:23):
yourself first, maybe hiringthem out.
But that's the next episode, tofigure it out towards your
offer.
Because it's like I said beforeJesus saves.
Facebook and Instagram ads donot, and I do believe in prayer
as a powerful solution to betterbusiness, but we're not going
to use only prayer for yourFacebook and Instagram ads.
(16:44):
That is not a valid Facebookand Instagram ad strategy.
I believe you were put here onthis earth with skills and gifts
and just passions meant toserve people and by you taking
the necessary steps to calculatewhat we just went through.
You are going to have a betterchance at successfully running
(17:04):
Facebook and Instagram ads foryour business, which means you
get to serve more people, makemore of an impact that you were
meant to make, and more peoplewill get the kind of help and
transformation that they arewaiting to get from you.
So it sounds like work.
Do the work.
It's so worth it for yourfamily, for your business, and
(17:24):
there's folks literally waitingfor you to show up.
Take care, listen to the nextepisode or watch it, so that you
can figure out how to know ifit's about time to hire out your
Instagram and Facebook ads.
And we'll see each other in thenext one, or you'll hear from
me in the next one.
All right, goodbye.
Launch season for group coaching programs, online
courses, memberships, what haveit is coming very, very soon, at
the end of August ormid-September of this year, 2025
.
And if you are an online coursecreator, online membership
owner, a coach with a groupcoaching program or launching
(00:20):
anything via online challenge orworkshop or webinar and you are
wondering, quajo, is it timefor me to run Facebook ads?
Quajo, would Facebook andInstagram ads actually work
profitably for my business?
This is the episode for you.
I'm gonna answer your questionright now.
If you already have an offerthat is selling, then most
(00:45):
likely we'll dive into itfurther, but most likely
Facebook and Instagram ads willwork for you.
Jesus saves, friend.
Facebook and Instagram ads donot save, and that just means,
if you're like, hmm, my offerisn't quite converting or
working yet, I just need to paysome money to Mark Zuckerberg
via Facebook and Instagram adsto get more eyeballs on my offer
isn't quite converting orworking yet.
I just need to pay some moneyto Mark Zuckerberg via Facebook
(01:06):
and Instagram ads to get moreeyeballs on my offer.
No, dude, stop.
That is not going to help you.
Here's why and hear my heartI've been coaching folks,
high-earning folks andlow-earning folks for over five
years.
Now, if your offer is notselling, it's not because you
don't have enough eyeballs on it.
It's because your messagingneeds to be further tweaked,
further honed.
(01:27):
It needs to be further targetedat the right kind of person,
who you are meant to help, buttargeted at them, messaged to
them in a way that they canunderstand.
One, that you get theirproblems.
Two, that you can solve theirproblems.
Three, that you are the personto solve their problems, because
you're probably not the onlyperson who could solve their
problems.
And they need to know that youare the person to solve their
problems because you're probablynot the only person who could
solve their problems.
And they need to know that youand them jive align, have the
(01:48):
same values.
We'll get back to the episode ina moment.
If you don't know me, hi, myname's Quajo.
I'm a Facebook and Instagramads manager and I've been in the
game for like five, six years,since the recording of this
video serving primarilyestablished online course
creators, and when I sayestablished, I mean like gross
(02:09):
revenue 600k annually to like1.23 or4 million dollars
annually.
I've helped so many businessesand I've even spent like three
years behind the scenes insideof a group coaching program,
high-level mastermind coaching,the same type of online course
creator or membership owner oreven online coach in sales
(02:31):
funnels and Facebook andInstagram ads, and even how to
structure a team.
I've seen a lot and I hope thatyou get some of the value that
comes from my experience in thisepisode.
Messaging ultimately makes yourfunnels, your sales funnels,
your sales page, your leadmagnet opt-in page, work better
and your programs, your offers,whatever you're selling, sell.
(02:55):
Now, if you already have anorganic or an offer that's
selling well, organically, hereare some further signs that
could help you start to begin tocalculate whether or not
Facebook and Instagram ads wouldbe a good move for you.
And don't worry because not inthis episode, but the very next
(03:15):
episode, next week, or if it'salready been published, go look
at the follow-up episode.
I will be talking about whetherit's a good idea to do ads
yourself or hire out yourFacebook and Instagram ads to
someone like me.
All right, so if your offer isselling organically, first of
all, congratulations.
It took a lot of work to gethere and clearly you have found
(03:40):
the people who need the helpthat you can give them or the
transformation that you can helpthem go through.
All right, you want yourbusiness, wants that offer to be
selling as profitably aspossible and such you have got
to calculate and figure out howmuch revenue you're making per
(04:03):
lead.
Now, if you have a launch thathappens periodically this one's
fairly straightforward.
I'm holding up two hands.
If you're listening to me onthe audio podcast, you know
Apple Podcasts, spotify orwherever, wherever you are at.
But this high hand up here isyour, let's just say, earnings
(04:24):
per lead.
And eventually, if you want torun ads, this lower hand here is
your, let's just say, earningsper lead.
And eventually, if you want torun ads, this lower hand here is
your cost per lead.
And you want that gap betweenthe two hands your earnings per
lead up here and your cost perlead down there to be as big as
possible, because that's yourprofit per lead.
Now you're not running ads yet,so just start with an earnings
per lead.
How many people registered foryour launch?
(04:46):
And if you don't have a launchbut you're selling something,
don't worry, I'll get to anotherscenario in a moment.
So you know how many peopleregistered for that launch?
Okay, 500 people registered foryour launch, great.
And you know that you broughtin the stereotypical six figure,
exactly one, with five zerosafter it revenue from the launch
.
Well then, you take thatrevenue $100,000 and you divide
(05:11):
it by 500 registrants right andyou get $200 per lead.
Okay, cool.
Now you know that everybodythat registered for your launch
did not show up to the launchthing.
That could have been achallenge, could have been a
workshop, could have been a livewebinar.
(05:31):
That's okay, because you tookthe top end revenue and divided
it by the registrants, and nowyou know they're worth $200 per
lead.
Congrats.
Now that you have an earningsper lead, you can begin to
calculate how much money couldyou make from Facebook and
Instagram ads, because thoseleads will cost your business
(05:55):
something and, ideally, you'remaking a lot more than those
leads cost.
Now here's some further infothat will help you get a more
realistic calculation.
First of all, when you startrunning Facebook and Instagram
ads, you're probably not justgoing to target your warm
audience.
You should target your warmaudience because did you know,
(06:17):
on average, like one to twopercent two percent being pretty
good of your organic email listwill actually ever sign up for
your launch.
So by targeting your warmaudiences, you know your email
list, your social mediafollowers, people who have
visited your website, then youcan get more of your warm
(06:38):
audience, your email list,specifically to sign up for the
launch that you are about to do.
You're probably going to spendsome of your Facebook and
Instagram ads budget on coldaudiences people who have never
heard of or encountered yourbusiness nor your goodness
before online, understand thatthat conversion rate will be
(07:00):
lower.
So in our previous examplewhere you figured out every lead
you get is worth $200.
Don't just go and assume huh,I'll target cold people who
don't know my business, I'll pay$10 per lead and I'll make $190
per lead, case closed.
No, probably because they don'tknow you.
(07:20):
Fewer of them will convert.
And let's just be superconservative.
If before you had a $200earnings per lead for cold
audience, let's just say thatyour earnings per lead is going
to be cut in half and you onlymake $100 per lead.
Cut in half, be conservative.
Or, if you want to be moreconservative, drop that down to
(07:42):
like from $200 per lead down tolike $60 per lead.
Do the math, follow thepercentage, not the exact number
.
You know what?
I'm not going to tell you whatkind of cost per lead I'm happy
that I can get for clients,because I don't want you to
latch on to some number thatcomes from my experience,
because while I am a Facebookand Instagram ads manager, I am
(08:04):
not yet maybe your Facebook andInstagram ads manager.
I am not yet maybe yourFacebook and Instagram ads
manager.
You cannot just take thenumbers that I'm saying as
gospel and apply that to yourbusiness.
You need to do your ownresearch and I'm not
guaranteeing that this Facebookand Instagram ads, or my advice
even, will make you money,because I do not yet know your
(08:24):
business.
In fact, you most likely aregoing to lose money as you test
your way through Facebook andInstagram ads.
Lose money initially, and ifyou're faithful to do the work,
then there is a good chance butit still is a chance that you
could arrive at a profitable wayto run Facebook and Instagram
ads for your business.
(08:45):
I have to get that disclaimerout of the way.
So, from our example, $100,000,exactly six figure revenue from
a launch 500 leads.
They're each worth $200.
But that's warm traffic.
We're going to drop thosenumbers down to say $60.
I just picked that one out ofthin air, all right.
Follow the percentage $60.
(09:06):
I just picked that one out ofthin air.
All right, follow thepercentage, the ratio, whatever.
And now, at $60 earnings perlead which I think is actually
high, but some of my clientshave had higher can you pay 10,
even $20 per lead and still makea profit?
And if the answer is yes, thenwell, because you ran the
numbers, you now have a muchmore higher chance, higher
(09:29):
probability of success withFacebook and Instagram ads,
because you spent some timecalculating this.
Thomas Edison says we miss outon opportunity because it's
dressed in overalls and it lookslike work.
You've begun to do the work ifyou have a launch and you can
continue to do the work to reapyour reward.
(09:50):
Speaking of reward, I believethat you deserve to have the
lowest cost leads, but thehighest quality leads as
possible, highest quality leadsat the lowest cost possible.
And I have a framework thathelps you get that by testing
through your ads in the samemethodical, easy to do way that
(10:10):
I do for my clients, and that isinside of my mini course called
the ad testing cheat code.
Highly valuable and worth itfor your business Because if you
can even cut lead costs, sayfrom $10 down to $5 I say that
because some of my students havereduced their lead cost by 50
(10:32):
or even 60% after taking thecourse.
But on average I'm seeing folkswho actually tell me and give
me feedback that they drop theirlead cost by 25%.
So that would be reducing yourlead costs from $10 down to
$7.50.
That would be like a savings of$2.50 per lead and if you
(10:54):
brought in 500 leads, that meansyou save yourself $1,250.
And that helps your bottom linefor sure.
That's the power of doing thiskind of ad testing, and I do it
all the time, and you can followthe step-by-step videos just by
going down to the show notes inthis audio episode.
All right back to theprogramming.
For you who have been patient,you still sell stuff and offer
(11:18):
possibly one-on-one coaching ora group coaching program, but
you sell directly to youraudience.
Or maybe you have a low ticketoffer that you sell periodically
, direct it to your email list.
How do you calculate yournumbers?
Well, it's about the same.
Let's say that every once in awhile you are fortunate enough
just to throw up some Instagramstories not like puke, but
(11:43):
actually post, and throw up thatway.
Not like puke, but actuallypost and throw up that way.
Get over it, Get over it andpeople end up DMing you and then
you're able to do some DMssales conversations back and
forth and sell your coachingoffer, or maybe you lead them to
a discovery call Still, trackyour numbers.
So, in order to make this sale,I had to put up X number of
(12:07):
Instagram stories and the nextnumber of people actually saw
those Instagram stories.
And then another number ofpeople actually, you know, over
this period of time, actuallyDM'd me.
And then a number of thosepeople you know I made an offer
to because they were the rightfit after I qualified them, and
(12:28):
of the people that I made anoffer to and this is where it
gets a little more nuanced.
But if you have an offer thatgoes direct to your sales page,
then a number of these peoplebought.
Great.
Now you're tracking your numbers.
Or maybe you just make an offerto a sales call, a discovery
call, strategy call whatever youwant to call it and of the
people that you made an offer to, another number of people
(12:51):
showed up to that call and then,of the people that showed up,
you closed another number.
Track those numbers and thenfind your revenue and back that
revenue all the way up so thatyou know what your Instagram
stories are worth.
When you post and talk aboutyour program, then you still
have an earnings per lead, ormaybe that's an earnings per
(13:12):
Instagram story post.
So maybe the number of eyeballson your Instagram stories
that's the actual lead.
Or maybe you want to say yourleads are actually only the
people who DM'd you.
What have you?
Whatever metric you're tracking, track that metric and that
will help you establish whatyour earnings per lead is.
(13:32):
Now, if you're emailing youremail list I've had a number of
clients who love to do this andmaybe this only happens for like
, let's call it a soft launchthat you do every three months.
You can track earnings per leadtwo ways Either track your
total gross revenue and divideinto that the number of people
(13:53):
on your list who got emailed.
Of course, not everyone will seethe email, so you probably
could get a little more tacticaland track the number of opens,
because if somebody opened youremail, it doesn't matter how
many different times you emailedabout this offer.
Just track the number of opens,okay.
(14:13):
And then yes, I know somepeople will open multiple emails
, but just track the number ofopens and get like a gross
revenue per open kind of dealand then you can calculate, you
know, based on, let's say, acertain percentage of your list
will open your emails.
What are your average openrates?
Maybe your average open ratesare 30%, so then you can say I
(14:35):
got so many of the.
You know, I got a certainnumber of opens and those opens
represented, like you know, 30%of my email list, and just back
that up until you can get anearnings per subscriber on your
email list or an earnings peropen, or or you can just look at
the, not to people who openedyour email, but the number of
people who clicked on the linkto go to the offer.
(14:57):
There's a number of ways you cancalculate it, but you still
need to calculate it and figureout what that view, what those
eyeballs are worth, and if it'squite profitable the earnings
per lead or revenue per leadthen you can.
And look, here's the beauty ofthis Nowadays you can just take
(15:18):
these stats and dump them intoyour favorite AI you know
software.
Talk to your favorite AI friend, mine's chat.
We have a good old timecalculating and then you can say
something like based on thesestats, can you help me calculate
a meaningful earnings per leadso I can figure out how to run
Facebook and Instagram ads and,by the way, I have these stats
(15:41):
but I may have missed something.
So can you also figure out whatI've missed and advise me on
anything else I might need tocalculate?
And then, once it spits out allthe calculations, just go ahead
and be skeptical and say, hmm,I think you may have calculated
wrong and missed something.
Can you recalculate that?
Because sometimes chat makesmistakes and there you go you
(16:02):
still have a earnings or revenueper lead.
Knowing that Facebook andInstagram leads will cost you
something, you can make a veryeducated guess on whether or not
they will work for yourupcoming launch or whether or
not you should even be runningFacebook and Instagram ads
(16:23):
yourself first, maybe hiringthem out.
But that's the next episode, tofigure it out towards your
offer.
Because it's like I said beforeJesus saves.
Facebook and Instagram ads donot, and I do believe in prayer
as a powerful solution to betterbusiness, but we're not going
to use only prayer for yourFacebook and Instagram ads.
(16:44):
That is not a valid Facebookand Instagram ad strategy.
I believe you were put here onthis earth with skills and gifts
and just passions meant toserve people and by you taking
the necessary steps to calculatewhat we just went through.
You are going to have a betterchance at successfully running
(17:04):
Facebook and Instagram ads foryour business, which means you
get to serve more people, makemore of an impact that you were
meant to make, and more peoplewill get the kind of help and
transformation that they arewaiting to get from you.
So it sounds like work.
Do the work.
It's so worth it for yourfamily, for your business, and
(17:24):
there's folks literally waitingfor you to show up.
Take care, listen to the nextepisode or watch it, so that you
can figure out how to know ifit's about time to hire out your
Instagram and Facebook ads.
And we'll see each other in thenext one, or you'll hear from
me in the next one.
All right, goodbye.
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