May 26, 2025 • 14 mins
Are you using Mailchimp and want to run Facebook and Instagram ads to your lead magnet, but the setup feels confusing?
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Visit The Art of Online Business website for Facebook Ads help
I walk you through how to track leads correctly using the Meta Pixel (even with Mailchimp’s limitations), why it’s important to have a separate landing page just for your ads, and how to tag ad traffic so you know what’s actually working.
You also learn why you shouldn’t deliver your freebie on the thank you page and how changing that one step can boost your email open rates. Plus, I show you how to set up Event Manager so you can track leads properly and make smarter decisions with your ads!
Watch this episode on YouTube!
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Are you a course creator and you use MailChimp
and want to run Facebook andInstagram ads to your lead
magnet hosted on MailChimp andcollect somebody's name and
address, but you're frustratedthat all the tutorials online
are just trash right now.
This is 2025.
I shared the same frustration,had to figure it out on my own,
so I'm going to show you how todo those exact things, but in
(00:21):
the best way possible, becauseI'm a Facebook ad manager, which
means that you will see what Ido best practices so we can
track the data things and haveour ads work.
Well, sound good.
Let's get started.
And, by the way, this is ahighly visual episode, so you'll
want to click in the show notesbelow, if you're listening on
(00:41):
Apple Podcasts or Spotify to theaudio version, and go over to
this exact same episode onYouTube so that you can see
exactly what I'm doing and youwon't get frustrated with
MailChimp.
I'm going to have a landingpage, an opt-in page, for the
lead magnet, but by default.
The problem with MailChimp isthat, although it integrates
(01:03):
with the Facebook or Metapixeldirectly, when somebody opts in
on MailChimp, the page does notchange.
It's just a little message thatflips and changes and says hey,
you've opted in, and that's notgood for Facebook ads.
So let me show you what I'mtalking about.
You want to go to audience andthen audience dashboard Next up.
You're going to see manageaudience up here in the top
(01:23):
right corner.
So you're going to see manageaudience up here in the top
right corner.
So you're going to click in andgo to signup forms and the
signup form is basically yourlanding page, your lead magnet
opt-in page, right?
And so what you'll see here forthis person is that they have,
let's say, a signup form downhere.
Now, best practice for Facebookads do not send your organic
(01:45):
traffic as in your Instagramfollowers, facebook followers in
your email list or people fromyour website to the same form
that you're sending Facebook adstraffic to.
You will want to send Facebookad traffic to a different form.
Notice how I duplicated thesame form but then I put FBA on
the end, because then you canconnect that form to your email
(02:06):
CRM or in this case, mailchimpis the landing page and the
email CRM and then tag peopledifferently so that you know
which leads came from Facebookand Instagram ads.
That's super important fortracking.
It will help you scale yourbusiness and when you have to
start making decisions aboutwhat kind of traffic is making
you the most money.
You'll thank me later.
So, once we've duplicated ourpage, and then on the new
(02:30):
Facebook ads page, you'll go toedit and since this is a new
page, you won't see this URLhere.
You'll actually have to go toedit URL and adjust the setting
here.
It will be generate randomly bydefault and you'll just want to
change it to the domain thatidentifies your business.
Don't leave a super long namethere, because you're going to
(02:53):
put this in a Facebook andInstagram ad.
So, since it's going to be in aFacebook and Instagram ad, you
want the link to be discrete andshort, as in Blueprint.
Sales by my stuff would not bea good extension for the end of
the link.
And remember when I said youwant to be able to tag your
(03:13):
traffic correctly, I added a tagIn addition to whatever the
regular tag was.
I added a tag that saiddownloaded the thing and meta
ads lead.
That way, anybody who comes inhere and downloads this is
tagged correctly in my system.
Okay, next step is you'll wantto integrate the meta pixel ID
(03:34):
and you can grab this simply bygoing into your ad manager
account.
Right, just type in ads managerdot facebookcom or business dot
.
Facebookcom and navigate untilyou get to this kind of screen
and then you'll go to eventsmanager and then data sources on
the left hand side, and rightover here where it says pixel,
(03:55):
you'll just click there, copythe pixel and paste it right
here.
Now we're going to go into thelanding page and edit the
content and design, because wewant to come right here and go
to, so the fields where somebodysubmits their name.
We want to come right here andclick on edit because we want to
be able to send traffic, not tolet's go down on the right hand
(04:17):
side.
We don't want to send traffic.
Look out says, after form issubmitted, send visitors to
confirmation messages by default.
We want to send them to alanding page and we want to be
able to select the landing pagefrom there.
All right, now we got to rewind, because you're probably like
Quajo how do I make a landingpage in MailChimp, all of these?
(04:40):
So here it is.
You want to come over here toaudience, and this is in May of
2025.
Right, things might change ifyou're watching years later.
And then from here sorry,audience dashboard, and from
here you want to click on in thetop right corner, manage
audience drop down menu, go tosign up forms and way down is
(05:01):
where you click on signuplanding page.
That's the problem.
They call it signup landingpage, but actually it allows you
to create any landing page thatyou can use for whatever
purposes you want In this case,a thank you page and so all
you're going to do is create avery simple landing page.
So as I take this URL, you cansee that this is super simple.
(05:22):
It just says thank you.
It says the lead magnet is onthe way to the inbox.
Now you're a course creator.
You're going to love this tip.
Do not deliver the lead magneton the thank you page.
Do not have a download button.
(05:43):
You might think, and many of myclients have thought that, oh, I
want to make it reallyconvenient for somebody who's
downloading, so I'm going tohave them download it on the
thank you page.
But that is not good and here'swhy they have no incentive or
reason to go and open your emailand you need to really be
concerned about your emaildeliverability rates and open
rates.
So you want to be trainingpeople to go to your email, to
open it, so that your email isbeing opened by the new folks
(06:04):
who are added to your email listand thus all the good signals
are being sent to the email gods.
Ie, you know your Gmail serviceprovider, your MailChimp
service provider, yourConvertKit service provider,
kajabi service provider, andthey understand that your emails
are getting opened and clickedand people are downloading stuff
from inside of your email.
This is how you will have agood rating with your email
(06:27):
service provider and you won'tget marked as spam and they will
keep your deliverability ratehigh.
Otherwise, if you don't startgetting people to open your
emails and this is a very bigtip because like 60 to 80% of
people will open that firstemail to get the lead magnet
Then you'll notice that youmight have an email list of
(06:50):
10,000, but when you email like,it's always a much lower
percentage of that people thatopen the email.
By the way, see this littleplugin.
It's called Metapixel Helper.
You can get that from theGoogle Chrome store and it
allows you to see if yourlanding page has a Metapixel
installed.
It's invaluable.
(07:10):
I use it all the time for myclients just to see if the
Metapixel is indeed there.
This will help you in yourtroubleshooting.
So I've told you this is a hackand it's definitely something
that you should do.
I've coached so many people overthe past more than a handful of
years now maybe six years.
Quick introduction I've been anonline course creator, coach,
(07:33):
coaching funnels and Facebookads inside of a high-level
mastermind.
I did that for like three yearsand on the the low end, people
were earning $300,000 a year.
On the high end, $1.7 million ayear.
So I've seen at least like 57funnels, so to speak, and
landing pages and sales pages ofthese high-earning course
(07:53):
creators over time.
And then during that time, Istarted managing Facebook ads in
an ad agency and eventuallystruck out on my own, with my
own business, the Art of Onlinebusiness managing Facebook ads
for creators and that's been, atthe time of recording this
video, like four-ish years, andso I've seen a lot and I'm
trying to condense a bunch oftips into this little video for
(08:14):
you.
So that should help you out.
Of course, disclaimer that I amjust a random guy.
Always do your own research.
And, of course, facebook andInstagram ads is not some sort
of get rich quick promise foryour business.
In fact, your offer should beselling well, organically.
First, I always say Jesus savesFacebook and Instagram ads.
(08:36):
Do not.
So you can't just turn around abad offer by running ad traffic
to it and most likely you willlose money when you run Facebook
and Instagram ads, because ittakes lots of testing and
diligence to make it profitable.
And if you do all that workthen you have a high chance of
profitability, and that is avery, very good thing.
So back to this tutorial.
(08:58):
Make a simple thank you page andyou can do so in MailChimp.
Once you have that thank youpage, again adjust the URL so it
makes sense for your businessand then, once you publish the
page, there'll be something upin the top right hand corner
that says draft and you clickthe publish button.
Then, when you go back to yoursignup form and you go into your
(09:24):
signup form and you go to editdesign, which is next to content
, you will see the option.
If you click here on the actualform that shows up on your page
and then on the right hand side, scroll down, you will see the
actual option to, after the formis submitted, send visitors to
landing page.
Now I'm going to show you howto let meta know, by putting the
(09:48):
pixel on the page, that peopleare actually going to the page
and you're getting traffic.
Now I know I showed you earlierthat you can integrate the meta
pixel or track the meta pixel.
Put theapixel tracking on yourpage and you should do the same
option on your thank you page,by the way.
But the annoying part aboutMailChimp is you know that when
you run Facebook and Instagramads, you need to for a lead
(10:11):
magnet.
You need to run a leadobjective ad, and Facebook and
Instagram ie Meta needs to knowthat people are becoming leads.
You don't see a lead event whenyou only do this and you need
an elite event to be sent everytime somebody becomes a lead.
Meta needs to get that leadevent.
So what you're going to do thenis wait like five minutes after
you publish this page and italready has the tracking with
(10:34):
the MetaPixel on it cause.
It takes a moment for MailChimpto upgrade their behind the
systems things and then you'regoing to come back to your ad
manager and go to your eventsmanager Again, type in ads
managerfacebookcom orbusinessfacebookcom and navigate
to the screen.
But you want to get to eventsmanager and then, because you've
(10:55):
probably figured out by now,mailchimp does not allow you to
install the Facebook pixelmanually on the pages.
I've tried many ways and theydon't work.
So just don't waste your time.
That's why I made this tutorialfor you.
You'll want to come in to datasources under event manager,
slide all the way over to addEvents and click from the pixel
(11:18):
on the right hand side andchoose open event setup tool and
put in your landing pageWebsite URL and then click the
blue Add event button.
And once you've done that, justwait a second and this meta
event setup tool should show up.
If you integrated the pixel, themeta pixel, with MailChimp, at
(11:40):
this point you click track newbutton right there it should
highlight your submission button.
Click that button then now itwill say setup event.
On the top left hand side.
You choose, select the eventtype that you'd like to track
and it should be lead.
And then, well, is thereanything that has to do like
(12:02):
gives you a value?
No, there's not like.
So you're not earning money bypeople becoming a lead, right
here, at least.
So just click confirm, as indon't include value, right,
confirm.
And now you have the lead eventset up Once you click finish,
set up here and finish.
So now you have the lead eventset up on your opt inin page
(12:26):
such that when somebody comesand puts in their name and email
address and submits, then Metaknows that that is a lead event
because the pixel is integratedand it sends the event to Meta
and then that means inside ofyour ads you can now see how
many people are becoming leads.
You can look at your cost perlead or cost per result and
(12:48):
begin to optimize which ads areworking better and make
changements and adjustments.
And for all of those kinds ofchanges and adjustments I do
have a course.
It's called the ad testingcheat code.
It's my same exact frameworkthat I use in client accounts
that helps me get highestquality lead for the lowest cost
(13:12):
possible.
It's normally $37.
For you it's just $17.
This will allow you tosystematically go through my
four-step testing framework soyou can get those same good
results as in.
You should have a lower costper lead and a higher quality
lead than you started out with.
Best students in this course areseeing like 60% reduction in
(13:36):
lead costs at least the onesthat told me about it and
average is somewhere around 25%reduction in lead costs, which
means the world to your business, especially if you already have
a successful funnel and you'rerunning lots of traffic to it.
If you want more of thesehands-on tutorials, just go
ahead and send me a DM onInstagram that is in the show
(13:58):
notes below and tell me whatkind of episodes will help you,
and I'll get to work on makingthose episodes for you until the
next time that we well that yousee me or hear from me.
Take care, be blessed, and I'llget to work on making those
episodes for you until the nexttime that we well that you see
me or hear from me.
Take care, be blessed, and I'llsee you in the next one.
Bye.
Are you a course creator and you use MailChimp
and want to run Facebook andInstagram ads to your lead
magnet hosted on MailChimp andcollect somebody's name and
address, but you're frustratedthat all the tutorials online
are just trash right now.
This is 2025.
I shared the same frustration,had to figure it out on my own,
so I'm going to show you how todo those exact things, but in
(00:21):
the best way possible, becauseI'm a Facebook ad manager, which
means that you will see what Ido best practices so we can
track the data things and haveour ads work.
Well, sound good.
Let's get started.
And, by the way, this is ahighly visual episode, so you'll
want to click in the show notesbelow, if you're listening on
(00:41):
Apple Podcasts or Spotify to theaudio version, and go over to
this exact same episode onYouTube so that you can see
exactly what I'm doing and youwon't get frustrated with
MailChimp.
I'm going to have a landingpage, an opt-in page, for the
lead magnet, but by default.
The problem with MailChimp isthat, although it integrates
(01:03):
with the Facebook or Metapixeldirectly, when somebody opts in
on MailChimp, the page does notchange.
It's just a little message thatflips and changes and says hey,
you've opted in, and that's notgood for Facebook ads.
So let me show you what I'mtalking about.
You want to go to audience andthen audience dashboard Next up.
You're going to see manageaudience up here in the top
(01:23):
right corner.
So you're going to see manageaudience up here in the top
right corner.
So you're going to click in andgo to signup forms and the
signup form is basically yourlanding page, your lead magnet
opt-in page, right?
And so what you'll see here forthis person is that they have,
let's say, a signup form downhere.
Now, best practice for Facebookads do not send your organic
(01:45):
traffic as in your Instagramfollowers, facebook followers in
your email list or people fromyour website to the same form
that you're sending Facebook adstraffic to.
You will want to send Facebookad traffic to a different form.
Notice how I duplicated thesame form but then I put FBA on
the end, because then you canconnect that form to your email
(02:06):
CRM or in this case, mailchimpis the landing page and the
email CRM and then tag peopledifferently so that you know
which leads came from Facebookand Instagram ads.
That's super important fortracking.
It will help you scale yourbusiness and when you have to
start making decisions aboutwhat kind of traffic is making
you the most money.
You'll thank me later.
So, once we've duplicated ourpage, and then on the new
(02:30):
Facebook ads page, you'll go toedit and since this is a new
page, you won't see this URLhere.
You'll actually have to go toedit URL and adjust the setting
here.
It will be generate randomly bydefault and you'll just want to
change it to the domain thatidentifies your business.
Don't leave a super long namethere, because you're going to
(02:53):
put this in a Facebook andInstagram ad.
So, since it's going to be in aFacebook and Instagram ad, you
want the link to be discrete andshort, as in Blueprint.
Sales by my stuff would not bea good extension for the end of
the link.
And remember when I said youwant to be able to tag your
(03:13):
traffic correctly, I added a tagIn addition to whatever the
regular tag was.
I added a tag that saiddownloaded the thing and meta
ads lead.
That way, anybody who comes inhere and downloads this is
tagged correctly in my system.
Okay, next step is you'll wantto integrate the meta pixel ID
(03:34):
and you can grab this simply bygoing into your ad manager
account.
Right, just type in ads managerdot facebookcom or business dot
.
Facebookcom and navigate untilyou get to this kind of screen
and then you'll go to eventsmanager and then data sources on
the left hand side, and rightover here where it says pixel,
(03:55):
you'll just click there, copythe pixel and paste it right
here.
Now we're going to go into thelanding page and edit the
content and design, because wewant to come right here and go
to, so the fields where somebodysubmits their name.
We want to come right here andclick on edit because we want to
be able to send traffic, not tolet's go down on the right hand
(04:17):
side.
We don't want to send traffic.
Look out says, after form issubmitted, send visitors to
confirmation messages by default.
We want to send them to alanding page and we want to be
able to select the landing pagefrom there.
All right, now we got to rewind, because you're probably like
Quajo how do I make a landingpage in MailChimp, all of these?
(04:40):
So here it is.
You want to come over here toaudience, and this is in May of
2025.
Right, things might change ifyou're watching years later.
And then from here sorry,audience dashboard, and from
here you want to click on in thetop right corner, manage
audience drop down menu, go tosign up forms and way down is
(05:01):
where you click on signuplanding page.
That's the problem.
They call it signup landingpage, but actually it allows you
to create any landing page thatyou can use for whatever
purposes you want In this case,a thank you page and so all
you're going to do is create avery simple landing page.
So as I take this URL, you cansee that this is super simple.
(05:22):
It just says thank you.
It says the lead magnet is onthe way to the inbox.
Now you're a course creator.
You're going to love this tip.
Do not deliver the lead magneton the thank you page.
Do not have a download button.
(05:43):
You might think, and many of myclients have thought that, oh, I
want to make it reallyconvenient for somebody who's
downloading, so I'm going tohave them download it on the
thank you page.
But that is not good and here'swhy they have no incentive or
reason to go and open your emailand you need to really be
concerned about your emaildeliverability rates and open
rates.
So you want to be trainingpeople to go to your email, to
open it, so that your email isbeing opened by the new folks
(06:04):
who are added to your email listand thus all the good signals
are being sent to the email gods.
Ie, you know your Gmail serviceprovider, your MailChimp
service provider, yourConvertKit service provider,
kajabi service provider, andthey understand that your emails
are getting opened and clickedand people are downloading stuff
from inside of your email.
This is how you will have agood rating with your email
(06:27):
service provider and you won'tget marked as spam and they will
keep your deliverability ratehigh.
Otherwise, if you don't startgetting people to open your
emails and this is a very bigtip because like 60 to 80% of
people will open that firstemail to get the lead magnet
Then you'll notice that youmight have an email list of
(06:50):
10,000, but when you email like,it's always a much lower
percentage of that people thatopen the email.
By the way, see this littleplugin.
It's called Metapixel Helper.
You can get that from theGoogle Chrome store and it
allows you to see if yourlanding page has a Metapixel
installed.
It's invaluable.
(07:10):
I use it all the time for myclients just to see if the
Metapixel is indeed there.
This will help you in yourtroubleshooting.
So I've told you this is a hackand it's definitely something
that you should do.
I've coached so many people overthe past more than a handful of
years now maybe six years.
Quick introduction I've been anonline course creator, coach,
(07:33):
coaching funnels and Facebookads inside of a high-level
mastermind.
I did that for like three yearsand on the the low end, people
were earning $300,000 a year.
On the high end, $1.7 million ayear.
So I've seen at least like 57funnels, so to speak, and
landing pages and sales pages ofthese high-earning course
(07:53):
creators over time.
And then during that time, Istarted managing Facebook ads in
an ad agency and eventuallystruck out on my own, with my
own business, the Art of Onlinebusiness managing Facebook ads
for creators and that's been, atthe time of recording this
video, like four-ish years, andso I've seen a lot and I'm
trying to condense a bunch oftips into this little video for
(08:14):
you.
So that should help you out.
Of course, disclaimer that I amjust a random guy.
Always do your own research.
And, of course, facebook andInstagram ads is not some sort
of get rich quick promise foryour business.
In fact, your offer should beselling well, organically.
First, I always say Jesus savesFacebook and Instagram ads.
(08:36):
Do not.
So you can't just turn around abad offer by running ad traffic
to it and most likely you willlose money when you run Facebook
and Instagram ads, because ittakes lots of testing and
diligence to make it profitable.
And if you do all that workthen you have a high chance of
profitability, and that is avery, very good thing.
So back to this tutorial.
(08:58):
Make a simple thank you page andyou can do so in MailChimp.
Once you have that thank youpage, again adjust the URL so it
makes sense for your businessand then, once you publish the
page, there'll be something upin the top right hand corner
that says draft and you clickthe publish button.
Then, when you go back to yoursignup form and you go into your
(09:24):
signup form and you go to editdesign, which is next to content
, you will see the option.
If you click here on the actualform that shows up on your page
and then on the right hand side, scroll down, you will see the
actual option to, after the formis submitted, send visitors to
landing page.
Now I'm going to show you howto let meta know, by putting the
(09:48):
pixel on the page, that peopleare actually going to the page
and you're getting traffic.
Now I know I showed you earlierthat you can integrate the meta
pixel or track the meta pixel.
Put theapixel tracking on yourpage and you should do the same
option on your thank you page,by the way.
But the annoying part aboutMailChimp is you know that when
you run Facebook and Instagramads, you need to for a lead
(10:11):
magnet.
You need to run a leadobjective ad, and Facebook and
Instagram ie Meta needs to knowthat people are becoming leads.
You don't see a lead event whenyou only do this and you need
an elite event to be sent everytime somebody becomes a lead.
Meta needs to get that leadevent.
So what you're going to do thenis wait like five minutes after
you publish this page and italready has the tracking with
(10:34):
the MetaPixel on it cause.
It takes a moment for MailChimpto upgrade their behind the
systems things and then you'regoing to come back to your ad
manager and go to your eventsmanager Again, type in ads
managerfacebookcom orbusinessfacebookcom and navigate
to the screen.
But you want to get to eventsmanager and then, because you've
(10:55):
probably figured out by now,mailchimp does not allow you to
install the Facebook pixelmanually on the pages.
I've tried many ways and theydon't work.
So just don't waste your time.
That's why I made this tutorialfor you.
You'll want to come in to datasources under event manager,
slide all the way over to addEvents and click from the pixel
(11:18):
on the right hand side andchoose open event setup tool and
put in your landing pageWebsite URL and then click the
blue Add event button.
And once you've done that, justwait a second and this meta
event setup tool should show up.
If you integrated the pixel, themeta pixel, with MailChimp, at
(11:40):
this point you click track newbutton right there it should
highlight your submission button.
Click that button then now itwill say setup event.
On the top left hand side.
You choose, select the eventtype that you'd like to track
and it should be lead.
And then, well, is thereanything that has to do like
(12:02):
gives you a value?
No, there's not like.
So you're not earning money bypeople becoming a lead, right
here, at least.
So just click confirm, as indon't include value, right,
confirm.
And now you have the lead eventset up Once you click finish,
set up here and finish.
So now you have the lead eventset up on your opt inin page
(12:26):
such that when somebody comesand puts in their name and email
address and submits, then Metaknows that that is a lead event
because the pixel is integratedand it sends the event to Meta
and then that means inside ofyour ads you can now see how
many people are becoming leads.
You can look at your cost perlead or cost per result and
(12:48):
begin to optimize which ads areworking better and make
changements and adjustments.
And for all of those kinds ofchanges and adjustments I do
have a course.
It's called the ad testingcheat code.
It's my same exact frameworkthat I use in client accounts
that helps me get highestquality lead for the lowest cost
(13:12):
possible.
It's normally $37.
For you it's just $17.
This will allow you tosystematically go through my
four-step testing framework soyou can get those same good
results as in.
You should have a lower costper lead and a higher quality
lead than you started out with.
Best students in this course areseeing like 60% reduction in
(13:36):
lead costs at least the onesthat told me about it and
average is somewhere around 25%reduction in lead costs, which
means the world to your business, especially if you already have
a successful funnel and you'rerunning lots of traffic to it.
If you want more of thesehands-on tutorials, just go
ahead and send me a DM onInstagram that is in the show
(13:58):
notes below and tell me whatkind of episodes will help you,
and I'll get to work on makingthose episodes for you until the
next time that we well that yousee me or hear from me.
Take care, be blessed, and I'llget to work on making those
episodes for you until the nexttime that we well that you see
me or hear from me.
Take care, be blessed, and I'llsee you in the next one.
Bye.
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