June 23, 2025 • 10 mins
Got an Instagram following but not enough sales to show for it? Let's break down how my clients (real course creators) are turning Reels into lead magnets, low-ticket sales, and even high-ticket coaching clients using a simple system that works in 2025.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
If you are an online course creator with an Instagram
following and you want to turnyour followers into leads on
your email list so you can growyour business, or directly into
paying clients, well, here isexactly what I have seen in 2025
over and over again, as a metaFacebook and Instagram ads
manager who works withmembership owners and, more
(00:22):
specifically, online coursecreators.
So you can follow this outlineif you will, step by step, to
get the result of more Instagramfollowers because don't you
wish Instagram followers, like alot more of them, would turn
into paying clients or actualengaged leads on your email list
Well, you can get them on youremail list or just direct them
(00:43):
directly to one of your paidoffers and make money while you
serve them and they get the kindof transformation that you were
put here on this earth to givethem.
Here's that blueprint oroutline.
Now, this works because theyhave tested lots of organic
reels that promote their freelead magnet or the product or
even their coaching offer.
Those reels, here's how youwant to make yours, because
(01:05):
theirs usually begin with astrong pain point or frustration
that stems from that pain point, and I'm going to break this
down for you in a moment after Ioutline this.
But then they deliver educationsurrounding that pain point or
frustration in that Instagramreel.
But they don't just educate,they also motivate and encourage
the viewer to take action tofix the problem.
(01:28):
That's key.
The Reel also has a very strongcall to action, which usually
is to comment a certain phraseso that they can get whatever
was promised in the video Couldbe a lead magnet or a link DMed
to them in the Instagram DM sothey can buy this product.
And then, by the way, they havemini chat linked up to that
(01:51):
post so that when somebodycomments the phrase, mini chat
automates the DM that goes tothat person.
Now, if you're not using minichat yet, here's the download.
They are an official partnerwith Instagram.
That means Instagram likes itwhen you use mini chat, because
comments increase, engagementincreases.
You, as an online coursecreator, should be using mini
(02:12):
chat with Instagram posts,because guess what Link in bio
is dead and if you have a postthat quote unquote goes viral.
Let's say, get more, gets moreviews than normal.
Understand that Instagram ispushing your Instagram Reel to a
new audience.
That audience is not on yourprofile, they are just scrolling
through their home feed, right,so it would be easier for them
(02:36):
and they're already trained todo this because many people use
mini chat but it would be easierfor them to comment a phrase
and then get DM'd somethingrather than tap on the Reel to
make it phrase and then get DMsomething, rather than tap on
the reel to make it bigger andthen tap on your profile and
then go to the link in yourprofile, tap on that link and
then fill out some informationand all this.
No, nobody's doing that anymore.
(02:57):
Well, a few people are, butthey might not be the kind of
lead that you want.
So I've seen my clients do this.
They get people onto theiremail list and make sales that
way, or drive interested folksstraight to a low ticket offer
and make sales that way.
Or they get registrants for anevergreen webinar which provides
(03:17):
value for like an hour and thengives them an offer to purchase
a product that's associatedwith it, and they get sales that
way.
Now here are hacks that you canapply to make this work better
for you, because I love thatquote from Thomas Edison which
says that we miss out onopportunity because it's dressed
in overalls and it looks likework.
(03:38):
Well, here's a little bit ofwork, but I know, because you
are listening right now, you'redefinitely down to do this work,
to reap the huge upside that'swaiting for you, ie, more
fulfillment because you helpmore people with the unique
gifts and passions that God gaveyou, plus your business
benefits monetarily, which meansyou and or your family benefit,
(04:00):
and we're talking legacy typestuff that you get to leave
behind on this earth, likepeople if you want to say ripple
effect who you've changed theirlives because they took your
knowledge and took action onthat.
Now, not all pain points arecreated equal and the resulting
frustrations from those painpoints aren't created equal
(04:21):
either.
So you, for free, on yourorganic social media, in this
case Instagram, shoulddefinitely start testing
different pain points anddifferent frustrations.
Speak to those, because you'llfind then the ones that resonate
the most.
And how will you know that it'sworking?
Well, one that reel will startto get more views.
But two and this is really keyyou'll see more comments asking
(04:45):
for whatever lead magnet or lowticket offer you talked about in
the real.
Please do this.
This is like 80-20 Paretoprinciple type stuff.
Like you can find, 20% of thefrustrations from the pain point
that your lead magnet or offersolves, will out convert the
other 80% of frustrations.
(05:07):
Ie, if you have a pain pointthat you solve and that there
are like 10 frustrations fromthat pain point, test all 10 by
speaking to those, because twoof those will get you way more
results than the other eightcombined.
This is worth your time Now.
Never just educate.
Also give reasons to takeactions.
Like you notice how, in thisvideo, I'm educating you, but I
(05:30):
also paused to say why it'sworth doing this Legacy.
You can make more money, youcan help more people, get the
result that you have because ofyour skills and your passion and
thus get fulfillment.
And guess what?
All that is waiting once youput in the work.
If you watch this and thendon't do anything for six months
(05:52):
and then forget about it andthen remember a year later and
then you get results.
Couldn't you have got thoseresults sooner, like right after
watching this video?
Like the following three days,you're like dang it, I'm doing
the thing right now, like that'smotivation to move forward.
It's not just head knowledge.
Okay, you want to do the samething in your videos and I see
(06:14):
my most successful clientsespecially the ones with good
organic followings on Instagramthat are, because some of them
don't have a big organicfollowing, but they are using
mini chat to get leads and makesales.
This is what they're doing, andI always say that Jesus saves
Facebook and Instagram ads donot meaning that more eyeballs
(06:35):
on a bad offer does not a goodbusiness make.
The ads can't save yourbusiness.
By the way, this is the samething applied to using Instagram
for free to test your messaging.
You don't want to hook upFacebook and Instagram ads to
bad messaging that doesn'tconvert.
So do it for free on Instagramright now or tomorrow, and
(07:00):
figure out what's converting,and then run ads in the same
manner with the same messaging,and watch as the ads grow your
business instead of sapping yourhard-earned income and making
you scared of facebook andinstagram ads.
Now you want to make sure thatthe lead magnet also has a solid
nurture sequence, slash salessequence hooked up to it, so
(07:24):
that the leads that come ontoyour list actually know what to
do next and then they end upconverting into sales.
Okay, now, that is ratherchallenging to do unless you
have experience doing it, so ifyou want a shortcut, then click
down in the show notes or thedescription below and you can
(07:45):
buy an email nurture sequenceslash template.
It's actually the same one thatI purchased from a friend.
Her name is Sam Burmeister.
She's been interviewed on thispodcast.
I'll put her link down therebut it's the same one I bought
and I used it and it basicallyseven to eight X my investment
(08:06):
within the first two months.
Specifically how it did that isI used it to let people know
about me and what I do and alsodeliver the lead magnet that I
was offering back then, and itgot me, I think, three
one-on-one like coaching clientsright away, well, relatively
right away, within the firstperiod of time.
(08:28):
I'll say six to eight weeks.
Right, because I don't rememberspecifically, but I do remember
the year, and that was 2024 andit was right around June when I
did this.
And so, look, I've intervieweda lot of copywriters on this
podcast.
Sam Burmeister is one of thecopywriters who I interviewed.
(08:49):
The thing is, is for people likeme if you are like me and
you're not that good at writingI know I'm not that good at
writing I can do a lot of thingsbetter and writing itself takes
too much time.
So I cheat by paying fortemplates that work or emails
(09:10):
that work.
Then I customize them and I geton with doing the things that
I'm good at that make more money.
All right, so that's my pitch.
Hopefully you take the sameshortcut that I was able to take
.
Some shortcuts are bad.
This one is worth your time.
Some shortcuts are bad.
This one is worth your time.
If you already have a highconverting instagram post
carousel real, what have you andeven better, if it's connected
(09:31):
to mini chat and those leads areconverting, do not boost that
post, especially if you're aniphone user, because you'll pay
30 extra for nothing.
But in the show notes below Ihave an episode linked up where
I show you exactly how to getthe same effect of boosting a
post, but actually way better,because more accurate targeting
and options that you can clickor tap, so to speak, that make
(09:55):
your ads work even better.
That is right down in the shownotes below.
Go, listen to that episode.
Save yourself some money.
Get yourself some betterresults.
Until the next time you see orhear from me, my name's Kwejo.
I can't wait to help you out.
Take care, be blessed.
See you in the next one.
Bye.
If you are an online course creator with an Instagram
following and you want to turnyour followers into leads on
your email list so you can growyour business, or directly into
paying clients, well, here isexactly what I have seen in 2025
over and over again, as a metaFacebook and Instagram ads
manager who works withmembership owners and, more
(00:22):
specifically, online coursecreators.
So you can follow this outlineif you will, step by step, to
get the result of more Instagramfollowers because don't you
wish Instagram followers, like alot more of them, would turn
into paying clients or actualengaged leads on your email list
Well, you can get them on youremail list or just direct them
(00:43):
directly to one of your paidoffers and make money while you
serve them and they get the kindof transformation that you were
put here on this earth to givethem.
Here's that blueprint oroutline.
Now, this works because theyhave tested lots of organic
reels that promote their freelead magnet or the product or
even their coaching offer.
Those reels, here's how youwant to make yours, because
(01:05):
theirs usually begin with astrong pain point or frustration
that stems from that pain point, and I'm going to break this
down for you in a moment after Ioutline this.
But then they deliver educationsurrounding that pain point or
frustration in that Instagramreel.
But they don't just educate,they also motivate and encourage
the viewer to take action tofix the problem.
(01:28):
That's key.
The Reel also has a very strongcall to action, which usually
is to comment a certain phraseso that they can get whatever
was promised in the video Couldbe a lead magnet or a link DMed
to them in the Instagram DM sothey can buy this product.
And then, by the way, they havemini chat linked up to that
(01:51):
post so that when somebodycomments the phrase, mini chat
automates the DM that goes tothat person.
Now, if you're not using minichat yet, here's the download.
They are an official partnerwith Instagram.
That means Instagram likes itwhen you use mini chat, because
comments increase, engagementincreases.
You, as an online coursecreator, should be using mini
(02:12):
chat with Instagram posts,because guess what Link in bio
is dead and if you have a postthat quote unquote goes viral.
Let's say, get more, gets moreviews than normal.
Understand that Instagram ispushing your Instagram Reel to a
new audience.
That audience is not on yourprofile, they are just scrolling
through their home feed, right,so it would be easier for them
(02:36):
and they're already trained todo this because many people use
mini chat but it would be easierfor them to comment a phrase
and then get DM'd somethingrather than tap on the Reel to
make it phrase and then get DMsomething, rather than tap on
the reel to make it bigger andthen tap on your profile and
then go to the link in yourprofile, tap on that link and
then fill out some informationand all this.
No, nobody's doing that anymore.
(02:57):
Well, a few people are, butthey might not be the kind of
lead that you want.
So I've seen my clients do this.
They get people onto theiremail list and make sales that
way, or drive interested folksstraight to a low ticket offer
and make sales that way.
Or they get registrants for anevergreen webinar which provides
(03:17):
value for like an hour and thengives them an offer to purchase
a product that's associatedwith it, and they get sales that
way.
Now here are hacks that you canapply to make this work better
for you, because I love thatquote from Thomas Edison which
says that we miss out onopportunity because it's dressed
in overalls and it looks likework.
(03:38):
Well, here's a little bit ofwork, but I know, because you
are listening right now, you'redefinitely down to do this work,
to reap the huge upside that'swaiting for you, ie, more
fulfillment because you helpmore people with the unique
gifts and passions that God gaveyou, plus your business
benefits monetarily, which meansyou and or your family benefit,
(04:00):
and we're talking legacy typestuff that you get to leave
behind on this earth, likepeople if you want to say ripple
effect who you've changed theirlives because they took your
knowledge and took action onthat.
Now, not all pain points arecreated equal and the resulting
frustrations from those painpoints aren't created equal
(04:21):
either.
So you, for free, on yourorganic social media, in this
case Instagram, shoulddefinitely start testing
different pain points anddifferent frustrations.
Speak to those, because you'llfind then the ones that resonate
the most.
And how will you know that it'sworking?
Well, one that reel will startto get more views.
But two and this is really keyyou'll see more comments asking
(04:45):
for whatever lead magnet or lowticket offer you talked about in
the real.
Please do this.
This is like 80-20 Paretoprinciple type stuff.
Like you can find, 20% of thefrustrations from the pain point
that your lead magnet or offersolves, will out convert the
other 80% of frustrations.
(05:07):
Ie, if you have a pain pointthat you solve and that there
are like 10 frustrations fromthat pain point, test all 10 by
speaking to those, because twoof those will get you way more
results than the other eightcombined.
This is worth your time Now.
Never just educate.
Also give reasons to takeactions.
Like you notice how, in thisvideo, I'm educating you, but I
(05:30):
also paused to say why it'sworth doing this Legacy.
You can make more money, youcan help more people, get the
result that you have because ofyour skills and your passion and
thus get fulfillment.
And guess what?
All that is waiting once youput in the work.
If you watch this and thendon't do anything for six months
(05:52):
and then forget about it andthen remember a year later and
then you get results.
Couldn't you have got thoseresults sooner, like right after
watching this video?
Like the following three days,you're like dang it, I'm doing
the thing right now, like that'smotivation to move forward.
It's not just head knowledge.
Okay, you want to do the samething in your videos and I see
(06:14):
my most successful clientsespecially the ones with good
organic followings on Instagramthat are, because some of them
don't have a big organicfollowing, but they are using
mini chat to get leads and makesales.
This is what they're doing, andI always say that Jesus saves
Facebook and Instagram ads donot meaning that more eyeballs
(06:35):
on a bad offer does not a goodbusiness make.
The ads can't save yourbusiness.
By the way, this is the samething applied to using Instagram
for free to test your messaging.
You don't want to hook upFacebook and Instagram ads to
bad messaging that doesn'tconvert.
So do it for free on Instagramright now or tomorrow, and
(07:00):
figure out what's converting,and then run ads in the same
manner with the same messaging,and watch as the ads grow your
business instead of sapping yourhard-earned income and making
you scared of facebook andinstagram ads.
Now you want to make sure thatthe lead magnet also has a solid
nurture sequence, slash salessequence hooked up to it, so
(07:24):
that the leads that come ontoyour list actually know what to
do next and then they end upconverting into sales.
Okay, now, that is ratherchallenging to do unless you
have experience doing it, so ifyou want a shortcut, then click
down in the show notes or thedescription below and you can
(07:45):
buy an email nurture sequenceslash template.
It's actually the same one thatI purchased from a friend.
Her name is Sam Burmeister.
She's been interviewed on thispodcast.
I'll put her link down therebut it's the same one I bought
and I used it and it basicallyseven to eight X my investment
(08:06):
within the first two months.
Specifically how it did that isI used it to let people know
about me and what I do and alsodeliver the lead magnet that I
was offering back then, and itgot me, I think, three
one-on-one like coaching clientsright away, well, relatively
right away, within the firstperiod of time.
(08:28):
I'll say six to eight weeks.
Right, because I don't rememberspecifically, but I do remember
the year, and that was 2024 andit was right around June when I
did this.
And so, look, I've intervieweda lot of copywriters on this
podcast.
Sam Burmeister is one of thecopywriters who I interviewed.
(08:49):
The thing is, is for people likeme if you are like me and
you're not that good at writingI know I'm not that good at
writing I can do a lot of thingsbetter and writing itself takes
too much time.
So I cheat by paying fortemplates that work or emails
(09:10):
that work.
Then I customize them and I geton with doing the things that
I'm good at that make more money.
All right, so that's my pitch.
Hopefully you take the sameshortcut that I was able to take
.
Some shortcuts are bad.
This one is worth your time.
Some shortcuts are bad.
This one is worth your time.
If you already have a highconverting instagram post
carousel real, what have you andeven better, if it's connected
(09:31):
to mini chat and those leads areconverting, do not boost that
post, especially if you're aniphone user, because you'll pay
30 extra for nothing.
But in the show notes below Ihave an episode linked up where
I show you exactly how to getthe same effect of boosting a
post, but actually way better,because more accurate targeting
and options that you can clickor tap, so to speak, that make
(09:55):
your ads work even better.
That is right down in the shownotes below.
Go, listen to that episode.
Save yourself some money.
Get yourself some betterresults.
Until the next time you see orhear from me, my name's Kwejo.
I can't wait to help you out.
Take care, be blessed.
See you in the next one.
Bye.
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