April 14, 2025 • 32 mins
We’re joined by Natasha Pierre—host of the Shine Online Podcast and a Video Marketing Coach for small businesses. Through her group programs and educational content, Natasha helps business owners grow their brand, community, and impact with a confident video strategy.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
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She shares how she went from running a six-figure agency to working with major brands like Meta, and how she uses video to build strong connections with her audience. We also talk about what it really takes to create video content that gets results, and how Natasha manages a team that supports her big vision.
If you’ve ever felt unsure about showing up on video or want to learn how to use it to grow your business, you'll learn real advice and stories that’ll help you get started.
Watch the next episode on YouTube, "Want to grow your business with video (no trends required)? Do this! Featuring Natasha Pierre" (releases April 16th)
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Natasha's Links:
- Connect with Natasha on Instagram and LinkedIn
- Subscribe to her YouTube channel here
- Join her FREE Video Confidence Challenge to learn simple strategies to cut your video content creation in half
- Learn how to DIY Your Signature Video Series
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So if you've ever wondered about video strategy,
then you're going to likehearing our well, today's guest,
not our next guest, but theguest right now, natasha Pierre.
I like talking with you,natasha, because you're just a
cool, chill, individual.
Dear listener, you'll want topay attention to Natasha.
Among other things, she hasofficially partnered with Meta,
so Meta has ads running onFacebook and Instagram and you
(00:23):
can see her face.
Well, you could before.
Is the campaign still running?
Speaker 3 (00:27):
Natasha, I think so.
Yeah, I think it's stillrunning.
Speaker 1 (00:30):
All right.
So, like Meta, found her anddecided they wanted her and all
the authority that she brings tobe in some of their ads.
She is the host of the ShineOnline podcast and she's a video
marketing coach for smallbusinesses.
Through her signature groupprograms and educational content
, natasha helps you build yourbrand with a confident video
(00:51):
marketing strategy thatultimately grows your business,
community and impactsimultaneously.
And it's been a good momentsince I've given a shout out to
this mastermind that I'm a partof called the Mixer Mind.
But Natasha and I have knowneach other for now it's already
a year and three months becauseI decided to join the Mixer Mind
(01:12):
again, and we've met up inperson.
And it's just always cool torecord with people that you have
a stronger connection withbecause you met up in real life.
So, dear listener, meet NatashaTasha.
Meet Jamie.
Speaker 2 (01:24):
Welcome to the show.
Welcome to the show.
Speaker 3 (01:27):
I love it.
All the greetings, I love it.
I'm excited to be here.
Speaker 1 (01:32):
It's going to be good .
So, before we dive back intohow you've built the business,
you know some of the highlightsand some of the more challenging
character defining moments.
Can you give the listener andus a snapshot of your business
as it stands today?
Speaker 3 (01:47):
Yes, absolutely so.
My business has a few differentarms.
The one that drives the mostrevenue right now is my video
content agency.
So it's an over six figureagency where we do done for you,
video content, so managingclient accounts, where we edit,
create and conceptualize allother video content and
(02:08):
strategies.
We also do event coverage andwe also do video content shoots,
so kind of that higher levelsupport, where we're essentially
doing all of the video contentstart to finish.
And then I also have theeducational side of my business,
so where I have like digitalresources, workshops, different
types of programs to essentiallyhelp people that want to DIY
(02:30):
their video strategy and learnthose different tactics and
things that I recommend.
And then I also am a creator.
So, as you mentioned, I didpartner with Meta and I often
partner with a lot of brands inthe tech and social media space.
So that's also a big part of myrevenue, in addition to speaker
partnerships and things likethat.
So those are kind of like thethree main sectors.
Speaker 1 (02:51):
Okay, were those in order of greatest to least, as
far as the amount of revenuethey contribute.
Speaker 3 (02:57):
Yeah, I would say the agency is the biggest and then
the creator, educator side ofthings kind of meld into one.
But I'd say those are like thesecond from there.
Speaker 2 (03:05):
Okay, all right so my question is as far as the
agency is concerned, what kindof team do you have?
Are you still actually, youknow, behind the camera yourself
, or are you like, what does itlook like for you being involved
in that?
Yeah, Like what does it look?
Speaker 3 (03:23):
like for you being involved in that?
Yeah, so I do have a team thatsupports me all contractors and
we have four people right now.
So myself and my contentdirector are as we sound.
We're content directors.
The strategy calls the contentcalendar build-outs, like
(03:44):
planning for launches, actuallydirecting our clients when we're
shooting with them on site forthings like events and shoots.
So I'm involved in that way.
But I do have two contentspecialists, which essentially
is like a fancy way of sayingour video editors that
essentially actually executemost of the strategy, so the
editing, the caption, writingthe cover design, everything
(04:04):
like that.
And then I also have a projectmanager who does all the
operations-y things to make surewe're organized and in line and
have all the SOPs and workflowsrunning smoothly.
So definitely a lean team, butI'm kind of more in the higher
level strategy role in additionto really handling all of the
sales and actually how we'regetting our clients.
Speaker 2 (04:23):
Nice.
Speaker 1 (04:24):
I'm intrigued because I also have a I guess you could
call it a personal brand sideof my business.
How do you balance creating foryour personal brand and the
whole sponsorships andpartnership side with being such
like a white glove, hands-onagency owner where cause you fly
out right to your clients toshoot this video content for
(04:48):
them?
Speaker 3 (04:48):
yes, that is yes, it is something that we do.
We don't always fly out likesometimes they're shooting stuff
with scripts that we give them,sometimes we're shooting it for
them but definitely a lot oftravel for the agency alone,
which has been a lot to balanceI mean.
I mean, if I'm being totallyhonest, I'm still finding the
balance and the flow, becauseswitching from agency mode to
(05:08):
I'm creating content, from ourYouTube channel mode to I'm like
scripting for a brandpartnership, to I'm going and
flying to Dallas in a week tospeak on a stage, like it's
definitely a lot of juggling.
So I think like very good timemanagement definitely helps me.
But I think I really focus onlike where I'm most needed and
where I enjoy the most in mybusiness.
(05:28):
So, as I kind of mentioned,it's like that higher level
strategy, but also like creatingcontent.
It's like where I started, it'swhat I love most.
So I try to prioritize that asmuch as possible in my calendar
and when I'm spending my timeand try to delegate or kind of
streamline systems for thethings that don't require me to
do those things.
Speaker 2 (05:47):
Okay, so can we backtrack a little bit as to
when you got started?
How did you get into all ofthis?
How long have you been in thegame?
Speaker 1 (05:58):
I'm looking up, by the way.
Speaker 3 (06:01):
Yeah, youtube's like my, my new favorite social media
platform.
Like, don't tell Instagram, butI'm having so much fun with
YouTube.
Yeah, there we go.
And just for context, as ofrecording this right now, my
channel started with like 2000subscribers this year, recently
got monetized, had a few likeviral videos, so it's been
(06:22):
really fun, but anyway, totaltangent 2000 at the beginning of
this year to 70,840 subscribersnow, that's a lot of growth in
under two months.
Congratulations.
Yes, a lot, a lot of growth,and that's only from maybe five
videos five, six videos.
So yeah, I'm sure we'll talkabout that definitely.
(06:44):
But I started my business sevenyears ago in my college
apartment at the age of 21.
I was about to graduate collegeand I kind of had the crisis I
think every college student hasof like what do I want to do for
the rest of my life now thatI'm about to graduate?
Right?
And so I kind of reached out toa mentor that I had interned
(07:06):
with and she was like I you know, if you want to build it, if
you want to create it, you can.
And I kind of was like, well, Ithink I want to do social media
management.
Like I was studying publicrelations at the time, like I
think I want to help smallbusinesses, I want to do all
their content, I want to createall the things.
And she was like go for it, Isupport you, I think you can do
it.
She's like, actually, I'll giveyou your first client.
(07:27):
And I was like okay, so it'shappening.
So she did, she believed in me,she mentored me, and I think
that was such a big catalyst forme to even see what was
possible.
Like I think now you seecreators and the online business
is like a little bit morenormal, but at then I didn't
even think it was like apossibility of where my career
(07:48):
could go after college.
But yeah, I essentially like puttogether a website, put
together some packages.
I started on Upwork, which Iknow is still around Like I know
people still use it for hiringand stuff like that and that's
actually where I got my my nexttwo clients and then from there
I did social media managementand I really, really enjoyed it
and really fell in love withInstagram and video specifically
(08:11):
.
And as video grew over the pastI mean seven years video has
gone through a lot of iterationsand a lot of evolutions, and so
I eventually launched my firstcourses.
Then I did VIP days, then Ireally focused on the creator
side of my business andpartnering with brands and put
social media management on holdand more recently actually
(08:32):
brought it back.
Now I'm back to my roots forthe done-for-you.
My business has gone through alot of evolutions, but video
content and social media hasalways been at the core of that.
Speaker 1 (08:42):
Well dang.
One question that's top of mindfor me is how in the world did
you partner with such big brandslike Meta?
What am I missing here?
Because I thought, like it'sMeta, like you would need to be
someone like I don't know, amyPorterfield or Pat Flynn, you
know to partner with them.
(09:04):
You know, I was quite impressedwhen.
I saw your ads like floatingwell, their ads with you in them
, floating across my feed, Likehow do you pull off this level
of stuff?
Speaker 3 (09:14):
Yeah, and I was asking myself the same question
because I partnered with themtwo years in a row and it was
definitely like my highest paidbrand partnership, as you can
imagine, and every time I talkedto their team and they reached
out and we were going overbriefs and concepts and the
project and the campaign theyconstantly went back to.
We love how you show up in yourvideos.
(09:35):
We love your personality, welove your expertise.
We love this specific video youdid on a specific topic, and so
I know it sounds so small to belike my videos, but I don't
know who was watching.
I don't know how they stumbledacross, I don't know how they
found me, but the brand thatI've been able to build through
(09:55):
my especially on Instagram,which is my biggest platform
through how I show up in videoreally showed them that I could
be that person they wanted tohave in their ads and be the
face of not only meta but toactually teach and share and
film and conceptualize all ofthe concepts that we ended up
doing.
So, yeah, I thought it wasreally, really cool and it shows
(10:16):
the power of like.
You really never know who'swatching your content.
You don't need to be an AmyPorterfield level to attract
incredible collaborations.
Speaker 1 (10:27):
Right, but I mean 48,000 folks on Instagram and
7,000, well, I guess you weren'tat 7,000 on YouTube last year
or two years ago, but still it'sno small account.
Speaker 3 (10:39):
No, definitely not.
Speaker 2 (10:41):
So, basically, I feel like the moral of the story is
here.
You were just being you anddoing your thing, and these
opportunities came along.
And not trying to be anybodyelse, you were just showing up
and I think that's reallyawesome want to create content.
Speaker 3 (11:06):
Like when I was in that college apartment starting
my business, I thought I want tocreate content for everyone
else.
Like I don't want to be in mycontent, I don't want to be in
videos.
I almost didn't even start myInstagram account because that's
what a lot of social mediamanagers do.
They're like I want to do itfor my clients.
I don't want to actually be init.
So it took a while to get thatconfidence, to get my voice and
to it's been like seven years ofconsistently like creating
videos and showing up in thatway.
(11:27):
So it definitely was a longgame, but I feel like it can be
like encouraging for everyonethat wants to have those
incredible opportunities fall intheir lap.
Speaker 1 (11:33):
Seven years from college till now.
It's been a long game.
At what point did you feel likeit was game over and you might
need to go back and rely on thepublic relations degree?
Speaker 3 (11:44):
Yeah, I mean, I think 2020 was a big year for
everyone, but I think that waswhen I saw my business grow a
lot.
That's when my account wasgrowing, that's when my revenue
was growing.
That's when I was reallystruggling to manage everything
Because, as I mentioned, I was asocial media manager, but it
was me myself and I, like it wasnobody else on top of all the
(12:06):
other things that I mentioned,and so I think I was really
struggling to find that balanceof doing everything where I had
to let go of social mediamanagement and then I tried to
do other things and it felt likeit was harder than it was worth
at that time.
But I knew the bigger vision,Like I knew it could be kind of
(12:26):
to where my business is now.
So, but yeah, I think 2020 wasdefinitely a bumpy year for for
everybody.
Even though your business wasgrowing then.
Speaker 1 (12:35):
Did I understand that ?
Yeah?
Speaker 3 (12:38):
Yeah, but I think sometimes growth when you're not
prepared for it can be reallyhard to acclimate towards.
I mean I didn't have theaspirations of my business
growing as fast as it did whenit did, and so in a lot of ways
I didn't have the infrastructureRight and so it made it where
it was a lot of like stressburnout.
(12:58):
I mean just being on socialmedia at that time when there
was reels and then there wasTikTok and even just social
media was changing Like it wasoverwhelming and it was a lot to
adjust towards.
Speaker 2 (13:11):
So my question is how did building your personal
brand because you were sayingyou didn't want to be in your
videos and stuff before youwanted to do it for someone else
but how did that kind ofparallel, I guess, of building
your personal brand then,alongside of what you do, how
did it affect?
You know how you worked withyour clients or, yeah, I guess,
(13:31):
how you built it for them?
Speaker 3 (13:32):
Yeah, I feel like I always like to use my account to
test and experiment.
I think it also helped meattract clients that were
similar to me, whether they'retheir interests or they like my
content or how I showed up, anddifferent things like that.
I think we know there's a lotof different ways of thoughts
when it comes to video, but Idefinitely think that helped me
(13:53):
attract great people.
But also, like test all thethings on my account, so then I
could test all the things ontheir account.
So I think they kind of wenthand in hand.
And even, as I've talked aboutlike the evolution and growth of
my business, I think having apersonal brand has allowed me to
go through all those evolutionswithout losing people along the
way, Because in a lot of ways,I talk about the same things
(14:14):
that I did seven years ago, butin a different way and with
different offers and just with adifferent business structure
and models.
So I think that's definitelybeen something that's benefited
me over the past few years.
Speaker 1 (14:28):
You know, I hear about personal brands and it
seems like there's a coupleschools of thought, one being
where the personal brand ispretty much solely speaking
about topics related to yourincome right, the business niche
, if you will.
And then there's another waywhere a personal brand might
have a couple of facets you know, or unique things about you
(14:48):
that you choose to focus on andyou rotate through, like that
kind of content and businesscontent, like what's been your
approach to the type of contentthat you end up publishing via
your personal brand.
Speaker 3 (15:02):
Yeah, I think for me.
I think of it as like a creator.
Educator is kind of how I liketo think of my brand.
So there's part of this likeeducating side of me, teaching
about video content, sostrategies, tactics, case
studies, what's working for me,what tech am I loving Like.
I think there's like a teachingside of video content, but I
also think there's the otherside of like what are those
(15:24):
mutual interests that I know,the brands that I want to work
with, the clients that I want tohave, the students that I want
to have also have, and so that'swhere I talk about business or
I talk about just like wellnessand lifestyle, and I talk about
those other things kind ofsprinkled throughout, and I
found that's helped me get likea really good balance where
(15:45):
people come to my page and theyautomatically know video is my
thing, no matter where you'reconsuming my content.
But there's also those likeother related subjects where I
feel like you can then like Iknow one thing Whenever I'm
traveling, people are interestedin travel.
People are interested in how Iprepare for like speaking
engagements and like how I'mpicking my outfit, or people
(16:05):
love my matcha and my morningroutine.
So all of those things mightseem random, but other online
business owners are probablyhaving like a caffeinated
beverage in the morning and areprobably also maybe like
interested in traveling for workand all those types of things.
So it kind of makes it whereeverything does feel cohesive.
Speaker 1 (16:22):
All right.
Speaker 3 (16:23):
All right.
Speaker 1 (16:24):
I feel like I'm I'm asking all the questions.
Speaker 2 (16:26):
I can keep asking more Go ahead with your next one
, that's fine.
Speaker 1 (16:30):
Okay, no, because I mean I don't get to talk to a
video marketing coach.
You know, like most of myguests aren't video marketing
coach and I so I have.
I'm highly interested in videomarketing and so these things
actually I'm curious about.
For example, I see asignificant other in some of
your videos.
Right, yeah, I do, but he's notin a lot of videos.
(17:03):
So you, being outgoing and avery you know, I would say,
talented video creator, like,how have you navigated that
decision?
Talented video creator like,how have you navigated that
decision?
Like, to show more of you, lessof him, to not build him into
the personal brand, so to speak,because I see plenty of people
doing that and so I'm justcurious because clearly you're
doing it right.
But, yeah, what's been yourdecision process in that?
Speaker 3 (17:21):
Yeah and I think that's like a big conversation I
have with a lot of my clientsand students is around
boundaries of social media.
Right, I think we see thelifestyle influencers and
creators and we think that fullsend, lifestyle sharing all of
the things is the best way tocreate and share and connect
with people.
But I always found that I liketo think of social media as a
(17:42):
business, in a way that likewhen I'm logging off, like a
nine to five, a way that likewhen I'm logging off, like a
nine to five situation orwhatever is, when I'm logging
off from thinking about creating, consuming and being on social
media.
So part of it is like aboundaries thing, of like not
only protecting the things thatI care about but also my energy,
of not having to capture andcreate content out of everything
(18:03):
in my life.
But I also think that'sactually evolved because Marlon,
my husband he actually used towork for me for two years, so he
was actually a big part of mycontent and I shared a lot about
him.
But now that he's not in mybusiness, it doesn't make as
much sense for me to share abouthim as often.
He often travels with me forwork or supports me with work
(18:25):
and all those types of things,and I think that's when I like
to bring him into my content.
But I think I like to keep tothose core pillars and those
core topics that make sense forme but also keep that like
healthy boundary.
But he loves content, he loveshelping me with content, he
loves being in content.
So do my dogs, like all thethings.
So it's not out of a lack ofthem wanting to be, but it's
(18:47):
more of like protecting what islike something I really love and
value, while sharing about whatmakes sense too.
So it's kind of just a littlebit of balance that I've found
over the years and just kind ofjust trusting my intuition and
my gut of what feels good tocreate content about but we're
looking at videos of you andMarla right here.
Speaker 2 (19:06):
Okay, he's still spying on you, right?
Speaker 1 (19:11):
So I know this conversation or maybe you tell
me it didn't ever happen, butI'm guessing it did happen,
natasha.
There are other couples whohave these couples accounts and
they're just blowing up andhundreds of thousands of people
watch them.
Like what was that conversationbetween you guys?
Because clearly you didn't goin that direction.
(19:33):
I'm curious.
Speaker 3 (19:34):
Yeah, I mean, I think the initial conversation was
probably when we first gottogether and I was like, hey, I
do this like social media thing,like all the things you know,
and I was like, are you evencomfortable being my content?
Like how private are you?
Like, of course, we had thatlike initial boundaries
conversation.
He was like, yeah, I love it,like I'm down for anything.
And then I think, as I mentionedas it like he was very much a
(19:56):
part of my business and that wasalso during like an exciting
period of our lives of like wegot engaged, we got a house, we
got married, and so it felt funto share about those things,
cause it was like a very bigpart of my life at that time.
But then I think, now thatwe're in like a different season
of our life and he has his owncareer and things just look a
little bit different, I think itwas more of just like a natural
(20:19):
, just like a natural evolutionthat happened as the shift
happened.
So it actually was less of aconversation and more of me
being like I'm just sharingabout this less, and it just he
was like, okay, whatever yousaid, the first place worked for
me and it still works for menow.
So I think that's kind of howit worked in and flowed from
there.
Speaker 1 (20:38):
Okay, okay.
Speaker 3 (20:39):
All right.
Speaker 1 (20:39):
I want to switch gears a bit and ask you about
team.
A good number of listenersright now have small teams like
it's them and two people thatthey contract with from the
Philippines, you know, or like Ihave one client who she
contracts with a gentleman fromNigeria for her video editing.
Like can you speak to just twothings that have allowed you to
(21:05):
scale your business to multiplesix figures with a team, two
things that helped you hold theteam together and keep quality
like output?
Speaker 3 (21:15):
Yes, I love this question.
I think the biggest thing hasbeen hiring like the right
people and not the right skills,which I feel like is like the
opposite of what you'rerecommended to do.
But I feel like I've alwayshired with all the things
considered, but, like with myintuition in mind of like, if
I'm working with this personevery day, are they like excited
(21:35):
and motivated and like fun tocollaborate with, and are they
willing to grow and are theywilling to learn?
I found those people to be thepeople I've worked with for
years, like three, four years Imean, I've worked with my
designer for five years at thispoint versus you can hire skills
, but I think you can't hirethat like that sparkle, that
(21:59):
like personality, that likeright fit energetically.
So I think that seems like asilly thing to base your hiring
decisions off of, but I thinkit's really important,
especially now that I'm likebuilding an agency where there's
like collaboration involved andhow someone acts positively or
negatively impacts everybody inincluding clients.
So I think that's been a bigthing.
(22:20):
And I think the next thing hasreally been working on my
leadership skills and I thinkpart of the time when I was at
that crossroads in 2020, mybusiness was growing so much I
was doing social mediamanagement and I made the
decision ultimately to let it goversus the path that I had,
which was an agency route, and Ithink at that time I just
wasn't in a place where I wasinterested in or had the desire
(22:42):
to be a better leader.
And now I actually love being aleader, and I don't think
that's everybody's cup of tea,like it's not for everybody, but
I think being a leader to mehas been like being very
empathetic and always takingownership of everything.
So if, for example, one of ourcontent specialists like totally
mess up an edit it goes outwith like a typo and like just
(23:06):
totally, totally messed up pieceof content that we're not
wanting to post, I'm never likeI'm so mad at you.
Why did you guys do this?
We have this SOP, we have allthese things.
What happened?
I'm more like how can I supportyou better?
What didn't I do to make youfeel supported?
How could I have communicatedthings better and how can I just
be like an empathetic human oflike things happen?
(23:28):
We're not robots, we're not AI,we don't get things right all
of the time and so I thinkthat's helped me feel like more
connected to my team but alsojust lead my team better versus.
I also worked with a lot ofclients where it's like their
way or the highway they'redelegating in, a certain clients
where it's like their way orthe highway they're delegating
in a certain way where there'sjust no room for collaboration
(23:50):
or empathy, as I mentioned.
So I think those two thingshave really helped me build a
team of people that are likeamazing and really fun to work
with, and so I think if morepeople focus on that, we'd have
a lot more of those really greatlike contractor and leader kind
of relationships.
Speaker 2 (24:07):
I think that's great.
I don't think it's silly at allto have that sort of sixth
sense, if you will.
You know that intuition issuper important.
Like someone can do the job,but if they're not jiving with
your team like it's, you'reright, it's not going to work
out, You're not going to want towork together, and I think
that's very important.
Speaker 1 (24:27):
Yeah, since we're also talking about challenging
moments, what was the time whenyou felt like that sixth sense
in team hiring failed you andown job and I had to replace him
with operations?
Speaker 3 (24:52):
That was obviously hard.
I was like no one's ever goingto do the job like him,
literally and figuratively.
He's like the wall behind me,so it's always going to be
different.
So that was very, very hard andrealizing that I shouldn't hire
to replace a person, Like youcan never replace how someone is
in your company.
You can replace a role, butnever a person.
(25:14):
So I think that was like a hardlesson.
And now my operations managershe's amazing, but obviously
they're different, Right?
So?
And then I think, just when Istarted building out more of an
agency model, it took putting afew people in the right places
to really get the right team inplace and to realize who was the
right type of people I waslooking to hire.
(25:35):
And so, of course, as you'rebuilding a new business, it's
hard to have that team memberthat isn't fitting and working.
And hiring and rehiring andtraining.
It definitely took a lot oftime and energy.
So I think those two times itwas really challenging.
Speaker 1 (25:49):
Well said.
Well said I'm specificallythinking of we had another guest
named DL Charan and she wastalking about she was asking us
some more like personalquestions about my Facebook ads
business.
You know, and I was sharing thatI feel capped out, so to speak,
like two years in a row, likepushed right up to like the
(26:11):
$250,000 a year mark gross.
And she was like you know, togo through that you have to be
really unique and push thoseunique points, so to speak, or
promote those in your marketing.
But she said, but also usuallywhat happens, that's the point
where you end up hiring peopleto do the work that you do and
(26:34):
so you can spend time notnecessarily doing the day-to-day
operations but growing thebusiness.
And so when I ask about hiring,it's actually I'm thinking
myself how do I get this right?
Because I have hired a numberof people, maybe five actually,
over the years and haven't quitehit upon the person who could
(26:55):
run ads like me and like, forexample, you said, your husband
went and pursued a differentcareer and you had to replace
his position.
But, like I truly am interested,like, how did you find somebody
who would be as accountable tobusiness performance and success
, the person, somebody who wouldbe as accountable to business
performance?
Speaker 3 (27:15):
and success the person you know who has their
work that supports me in life.
Yeah Right, yeah, it's totallydifferent, and I think part of
it was referrals.
I've really always relied onreferrals in some way.
I feel like getting thatrecommendation, that thumbs up
from someone that I trust hasalways gone a really long way,
and I think a lot of my hireshave been that way.
So I think that was reallyhelpful for replacing that
important role of an operationsmanager.
(27:36):
But even to something you said,I think a lesson I've learned
as I've grown my team is thatthey will never do it exactly
how I'm going to do it.
And it's like being okay withthat and I almost have like
started to love that where, like, people are like, oh I want to
hire you to be at my shoot, andI'm like honestly, like I think
my team's better than me, butI'll be there.
Speaker 2 (27:57):
And so.
Speaker 3 (27:58):
I think it's understanding, even though my
team would write somethingdifferent or edit something
different or film somethingdifferently or even think of
content ideas totally differentthan me.
Like 90% of the time.
Part of delegating is trustingthem that they'll never do it
how I'm going to do it.
But that doesn't mean it's bad,like it actually can be better
(28:19):
when I trust them for them to doit.
Because I know, especially assomeone who's been a service
provider, there's no worsefeeling than when a client you
can just tell they don't trustyou to bring their vision to
life and to hold their businessand to do what they've, what
they've hired you to do.
And it could be because they'rehaving control, it's could be
because they've never let theirsocial media go, it could be
because they're burned in thepast, like there's tons of
(28:41):
reasons why.
But when there's not that trust,it can always make that
relationship really hard, causeI'm always afraid to do what I
know to be the best thing,knowing that you'll never like
it because it'll never be whatyou're doing.
You know what I mean.
So that's been something I'vehad to learn, cause when I first
started hiring I always I waslike, well, it had to, I would
never have done it that way,like how are we going to post it
(29:02):
if it's not how I would havedone it?
Speaker 1 (29:03):
But it's realizing that that's kind of the point
which is hard, it's really hardwhich is hard, it's really hard,
let go jamie, you, as an adsmanager in the business with me,
have been fortunate not to havemanaged ads for those kind of
clients, but I have had clientsin the past.
Speaker 2 (29:24):
Yeah, yeah, it's like a second.
Speaker 1 (29:26):
Why did you set up an ad campaign in your meta ad
account that's what you'repaying me to do.
Speaker 2 (29:34):
Wait, why did you?
Speaker 1 (29:35):
tweak my ad campaign that I set up like that makes it
really hard, if you're likepaying me to render this service
to you and like I have to startgoing into double checking to
make sure that you're not tryingto be an ad manager Like what's
going on here.
I can identify with that.
Let the oh sorry, did you wantto add something?
(29:57):
You can.
Speaker 3 (29:58):
No, I just totally agree with that.
I think it's challenging to doyour job, and so I like to think
of that as like being theleader and the CEO running a
team as well, of like, if I'mconstantly doing that to
everything they create like it'sso hard to be creative, so it's
(30:20):
hard to let go of, though it iscool, cool, I understand we go
through that experience.
Speaker 1 (30:22):
So, looking forward to this next episode and like to
let the listener know, becauseI forgot to tease it earlier.
I'm sorry, listener, butlistener.
But like we're going to talkabout video series because
Natasha has seen video serieswork quite well for herself and
her clients.
More importantly and I knowthat, like you want to hear from
(30:44):
an expert what's working outthere with video, specifically a
video strategist and for thistime in 2025, where I know you
probably had a difficult yearlast year and you're looking at
how you get the biggest bang foryour buck when it comes to
filming and editing content forsocial media.
So we're going to talk aboutvideo series and how they work
(31:07):
and how well they can work inthis upcoming episode.
Natasha, what's the final thingyou want to share and how can
somebody find out more about youor get in touch with you?
Speaker 3 (31:19):
Yeah, I'm excited to geek out over all the video
series things.
Yeah, I think like a commonthread I heard here is just like
start showing up, show up whenit's messy, and like you learn
and grow along the way, versustrying to show up perfectly.
So I feel like that kind ofapplied to everything in
business we talked about.
Yeah, in terms of connectingwith me, definitely Instagram's
(31:41):
the best place to hang out atShine with Natasha and then also
on my YouTube channel, alsoShine with Natasha because
there's a series there thatwe'll probably be talking about
on the next episode, so go watchit ahead of time.
Yeah, this is a really funconversation.
Speaker 1 (31:56):
Great, I'm glad you enjoyed it.
I did too.
Yes, I did too.
Speaker 2 (32:02):
Well, thank you so much for being here, natasha,
and until you hear from us orsee, us again then be blessed,
and we'll see you soon.
Bye.
So if you've ever wondered about video strategy,
then you're going to likehearing our well, today's guest,
not our next guest, but theguest right now, natasha Pierre.
I like talking with you,natasha, because you're just a
cool, chill, individual.
Dear listener, you'll want topay attention to Natasha.
Among other things, she hasofficially partnered with Meta,
so Meta has ads running onFacebook and Instagram and you
(00:23):
can see her face.
Well, you could before.
Is the campaign still running?
Speaker 3 (00:27):
Natasha, I think so.
Yeah, I think it's stillrunning.
Speaker 1 (00:30):
All right.
So, like Meta, found her anddecided they wanted her and all
the authority that she brings tobe in some of their ads.
She is the host of the ShineOnline podcast and she's a video
marketing coach for smallbusinesses.
Through her signature groupprograms and educational content
, natasha helps you build yourbrand with a confident video
(00:51):
marketing strategy thatultimately grows your business,
community and impactsimultaneously.
And it's been a good momentsince I've given a shout out to
this mastermind that I'm a partof called the Mixer Mind.
But Natasha and I have knowneach other for now it's already
a year and three months becauseI decided to join the Mixer Mind
(01:12):
again, and we've met up inperson.
And it's just always cool torecord with people that you have
a stronger connection withbecause you met up in real life.
So, dear listener, meet NatashaTasha.
Meet Jamie.
Speaker 2 (01:24):
Welcome to the show.
Welcome to the show.
Speaker 3 (01:27):
I love it.
All the greetings, I love it.
I'm excited to be here.
Speaker 1 (01:32):
It's going to be good .
So, before we dive back intohow you've built the business,
you know some of the highlightsand some of the more challenging
character defining moments.
Can you give the listener andus a snapshot of your business
as it stands today?
Speaker 3 (01:47):
Yes, absolutely so.
My business has a few differentarms.
The one that drives the mostrevenue right now is my video
content agency.
So it's an over six figureagency where we do done for you,
video content, so managingclient accounts, where we edit,
create and conceptualize allother video content and
(02:08):
strategies.
We also do event coverage andwe also do video content shoots,
so kind of that higher levelsupport, where we're essentially
doing all of the video contentstart to finish.
And then I also have theeducational side of my business,
so where I have like digitalresources, workshops, different
types of programs to essentiallyhelp people that want to DIY
(02:30):
their video strategy and learnthose different tactics and
things that I recommend.
And then I also am a creator.
So, as you mentioned, I didpartner with Meta and I often
partner with a lot of brands inthe tech and social media space.
So that's also a big part of myrevenue, in addition to speaker
partnerships and things likethat.
So those are kind of like thethree main sectors.
Speaker 1 (02:51):
Okay, were those in order of greatest to least, as
far as the amount of revenuethey contribute.
Speaker 3 (02:57):
Yeah, I would say the agency is the biggest and then
the creator, educator side ofthings kind of meld into one.
But I'd say those are like thesecond from there.
Speaker 2 (03:05):
Okay, all right so my question is as far as the
agency is concerned, what kindof team do you have?
Are you still actually, youknow, behind the camera yourself
, or are you like, what does itlook like for you being involved
in that?
Yeah, Like what does it look?
Speaker 3 (03:23):
like for you being involved in that?
Yeah, so I do have a team thatsupports me all contractors and
we have four people right now.
So myself and my contentdirector are as we sound.
We're content directors.
The strategy calls the contentcalendar build-outs, like
(03:44):
planning for launches, actuallydirecting our clients when we're
shooting with them on site forthings like events and shoots.
So I'm involved in that way.
But I do have two contentspecialists, which essentially
is like a fancy way of sayingour video editors that
essentially actually executemost of the strategy, so the
editing, the caption, writingthe cover design, everything
(04:04):
like that.
And then I also have a projectmanager who does all the
operations-y things to make surewe're organized and in line and
have all the SOPs and workflowsrunning smoothly.
So definitely a lean team, butI'm kind of more in the higher
level strategy role in additionto really handling all of the
sales and actually how we'regetting our clients.
Speaker 2 (04:23):
Nice.
Speaker 1 (04:24):
I'm intrigued because I also have a I guess you could
call it a personal brand sideof my business.
How do you balance creating foryour personal brand and the
whole sponsorships andpartnership side with being such
like a white glove, hands-onagency owner where cause you fly
out right to your clients toshoot this video content for
(04:48):
them?
Speaker 3 (04:48):
yes, that is yes, it is something that we do.
We don't always fly out likesometimes they're shooting stuff
with scripts that we give them,sometimes we're shooting it for
them but definitely a lot oftravel for the agency alone,
which has been a lot to balanceI mean.
I mean, if I'm being totallyhonest, I'm still finding the
balance and the flow, becauseswitching from agency mode to
(05:08):
I'm creating content, from ourYouTube channel mode to I'm like
scripting for a brandpartnership, to I'm going and
flying to Dallas in a week tospeak on a stage, like it's
definitely a lot of juggling.
So I think like very good timemanagement definitely helps me.
But I think I really focus onlike where I'm most needed and
where I enjoy the most in mybusiness.
(05:28):
So, as I kind of mentioned,it's like that higher level
strategy, but also like creatingcontent.
It's like where I started, it'swhat I love most.
So I try to prioritize that asmuch as possible in my calendar
and when I'm spending my timeand try to delegate or kind of
streamline systems for thethings that don't require me to
do those things.
Speaker 2 (05:47):
Okay, so can we backtrack a little bit as to
when you got started?
How did you get into all ofthis?
How long have you been in thegame?
Speaker 1 (05:58):
I'm looking up, by the way.
Speaker 3 (06:01):
Yeah, youtube's like my, my new favorite social media
platform.
Like, don't tell Instagram, butI'm having so much fun with
YouTube.
Yeah, there we go.
And just for context, as ofrecording this right now, my
channel started with like 2000subscribers this year, recently
got monetized, had a few likeviral videos, so it's been
(06:22):
really fun, but anyway, totaltangent 2000 at the beginning of
this year to 70,840 subscribersnow, that's a lot of growth in
under two months.
Congratulations.
Yes, a lot, a lot of growth,and that's only from maybe five
videos five, six videos.
So yeah, I'm sure we'll talkabout that definitely.
(06:44):
But I started my business sevenyears ago in my college
apartment at the age of 21.
I was about to graduate collegeand I kind of had the crisis I
think every college student hasof like what do I want to do for
the rest of my life now thatI'm about to graduate?
Right?
And so I kind of reached out toa mentor that I had interned
(07:06):
with and she was like I you know, if you want to build it, if
you want to create it, you can.
And I kind of was like, well, Ithink I want to do social media
management.
Like I was studying publicrelations at the time, like I
think I want to help smallbusinesses, I want to do all
their content, I want to createall the things.
And she was like go for it, Isupport you, I think you can do
it.
She's like, actually, I'll giveyou your first client.
(07:27):
And I was like okay, so it'shappening.
So she did, she believed in me,she mentored me, and I think
that was such a big catalyst forme to even see what was
possible.
Like I think now you seecreators and the online business
is like a little bit morenormal, but at then I didn't
even think it was like apossibility of where my career
(07:48):
could go after college.
But yeah, I essentially like puttogether a website, put
together some packages.
I started on Upwork, which Iknow is still around Like I know
people still use it for hiringand stuff like that and that's
actually where I got my my nexttwo clients and then from there
I did social media managementand I really, really enjoyed it
and really fell in love withInstagram and video specifically
(08:11):
.
And as video grew over the pastI mean seven years video has
gone through a lot of iterationsand a lot of evolutions, and so
I eventually launched my firstcourses.
Then I did VIP days, then Ireally focused on the creator
side of my business andpartnering with brands and put
social media management on holdand more recently actually
(08:32):
brought it back.
Now I'm back to my roots forthe done-for-you.
My business has gone through alot of evolutions, but video
content and social media hasalways been at the core of that.
Speaker 1 (08:42):
Well dang.
One question that's top of mindfor me is how in the world did
you partner with such big brandslike Meta?
What am I missing here?
Because I thought, like it'sMeta, like you would need to be
someone like I don't know, amyPorterfield or Pat Flynn, you
know to partner with them.
(09:04):
You know, I was quite impressedwhen.
I saw your ads like floatingwell, their ads with you in them
, floating across my feed, Likehow do you pull off this level
of stuff?
Speaker 3 (09:14):
Yeah, and I was asking myself the same question
because I partnered with themtwo years in a row and it was
definitely like my highest paidbrand partnership, as you can
imagine, and every time I talkedto their team and they reached
out and we were going overbriefs and concepts and the
project and the campaign theyconstantly went back to.
We love how you show up in yourvideos.
(09:35):
We love your personality, welove your expertise.
We love this specific video youdid on a specific topic, and so
I know it sounds so small to belike my videos, but I don't
know who was watching.
I don't know how they stumbledacross, I don't know how they
found me, but the brand thatI've been able to build through
(09:55):
my especially on Instagram,which is my biggest platform
through how I show up in videoreally showed them that I could
be that person they wanted tohave in their ads and be the
face of not only meta but toactually teach and share and
film and conceptualize all ofthe concepts that we ended up
doing.
So, yeah, I thought it wasreally, really cool and it shows
(10:16):
the power of like.
You really never know who'swatching your content.
You don't need to be an AmyPorterfield level to attract
incredible collaborations.
Speaker 1 (10:27):
Right, but I mean 48,000 folks on Instagram and
7,000, well, I guess you weren'tat 7,000 on YouTube last year
or two years ago, but still it'sno small account.
Speaker 3 (10:39):
No, definitely not.
Speaker 2 (10:41):
So, basically, I feel like the moral of the story is
here.
You were just being you anddoing your thing, and these
opportunities came along.
And not trying to be anybodyelse, you were just showing up
and I think that's reallyawesome want to create content.
Speaker 3 (11:06):
Like when I was in that college apartment starting
my business, I thought I want tocreate content for everyone
else.
Like I don't want to be in mycontent, I don't want to be in
videos.
I almost didn't even start myInstagram account because that's
what a lot of social mediamanagers do.
They're like I want to do itfor my clients.
I don't want to actually be init.
So it took a while to get thatconfidence, to get my voice and
to it's been like seven years ofconsistently like creating
videos and showing up in thatway.
(11:27):
So it definitely was a longgame, but I feel like it can be
like encouraging for everyonethat wants to have those
incredible opportunities fall intheir lap.
Speaker 1 (11:33):
Seven years from college till now.
It's been a long game.
At what point did you feel likeit was game over and you might
need to go back and rely on thepublic relations degree?
Speaker 3 (11:44):
Yeah, I mean, I think 2020 was a big year for
everyone, but I think that waswhen I saw my business grow a
lot.
That's when my account wasgrowing, that's when my revenue
was growing.
That's when I was reallystruggling to manage everything
Because, as I mentioned, I was asocial media manager, but it
was me myself and I, like it wasnobody else on top of all the
(12:06):
other things that I mentioned,and so I think I was really
struggling to find that balanceof doing everything where I had
to let go of social mediamanagement and then I tried to
do other things and it felt likeit was harder than it was worth
at that time.
But I knew the bigger vision,Like I knew it could be kind of
(12:26):
to where my business is now.
So, but yeah, I think 2020 wasdefinitely a bumpy year for for
everybody.
Even though your business wasgrowing then.
Speaker 1 (12:35):
Did I understand that ?
Yeah?
Speaker 3 (12:38):
Yeah, but I think sometimes growth when you're not
prepared for it can be reallyhard to acclimate towards.
I mean I didn't have theaspirations of my business
growing as fast as it did whenit did, and so in a lot of ways
I didn't have the infrastructureRight and so it made it where
it was a lot of like stressburnout.
(12:58):
I mean just being on socialmedia at that time when there
was reels and then there wasTikTok and even just social
media was changing Like it wasoverwhelming and it was a lot to
adjust towards.
Speaker 2 (13:11):
So my question is how did building your personal
brand because you were sayingyou didn't want to be in your
videos and stuff before youwanted to do it for someone else
but how did that kind ofparallel, I guess, of building
your personal brand then,alongside of what you do, how
did it affect?
You know how you worked withyour clients or, yeah, I guess,
(13:31):
how you built it for them?
Speaker 3 (13:32):
Yeah, I feel like I always like to use my account to
test and experiment.
I think it also helped meattract clients that were
similar to me, whether they'retheir interests or they like my
content or how I showed up, anddifferent things like that.
I think we know there's a lotof different ways of thoughts
when it comes to video, but Idefinitely think that helped me
(13:53):
attract great people.
But also, like test all thethings on my account, so then I
could test all the things ontheir account.
So I think they kind of wenthand in hand.
And even, as I've talked aboutlike the evolution and growth of
my business, I think having apersonal brand has allowed me to
go through all those evolutionswithout losing people along the
way, Because in a lot of ways,I talk about the same things
(14:14):
that I did seven years ago, butin a different way and with
different offers and just with adifferent business structure
and models.
So I think that's definitelybeen something that's benefited
me over the past few years.
Speaker 1 (14:28):
You know, I hear about personal brands and it
seems like there's a coupleschools of thought, one being
where the personal brand ispretty much solely speaking
about topics related to yourincome right, the business niche
, if you will.
And then there's another waywhere a personal brand might
have a couple of facets you know, or unique things about you
(14:48):
that you choose to focus on andyou rotate through, like that
kind of content and businesscontent, like what's been your
approach to the type of contentthat you end up publishing via
your personal brand.
Speaker 3 (15:02):
Yeah, I think for me.
I think of it as like a creator.
Educator is kind of how I liketo think of my brand.
So there's part of this likeeducating side of me, teaching
about video content, sostrategies, tactics, case
studies, what's working for me,what tech am I loving Like.
I think there's like a teachingside of video content, but I
also think there's the otherside of like what are those
(15:24):
mutual interests that I know,the brands that I want to work
with, the clients that I want tohave, the students that I want
to have also have, and so that'swhere I talk about business or
I talk about just like wellnessand lifestyle, and I talk about
those other things kind ofsprinkled throughout, and I
found that's helped me get likea really good balance where
(15:45):
people come to my page and theyautomatically know video is my
thing, no matter where you'reconsuming my content.
But there's also those likeother related subjects where I
feel like you can then like Iknow one thing Whenever I'm
traveling, people are interestedin travel.
People are interested in how Iprepare for like speaking
engagements and like how I'mpicking my outfit, or people
(16:05):
love my matcha and my morningroutine.
So all of those things mightseem random, but other online
business owners are probablyhaving like a caffeinated
beverage in the morning and areprobably also maybe like
interested in traveling for workand all those types of things.
So it kind of makes it whereeverything does feel cohesive.
Speaker 1 (16:22):
All right.
Speaker 3 (16:23):
All right.
Speaker 1 (16:24):
I feel like I'm I'm asking all the questions.
Speaker 2 (16:26):
I can keep asking more Go ahead with your next one
, that's fine.
Speaker 1 (16:30):
Okay, no, because I mean I don't get to talk to a
video marketing coach.
You know, like most of myguests aren't video marketing
coach and I so I have.
I'm highly interested in videomarketing and so these things
actually I'm curious about.
For example, I see asignificant other in some of
your videos.
Right, yeah, I do, but he's notin a lot of videos.
(17:03):
So you, being outgoing and avery you know, I would say,
talented video creator, like,how have you navigated that
decision?
Talented video creator like,how have you navigated that
decision?
Like, to show more of you, lessof him, to not build him into
the personal brand, so to speak,because I see plenty of people
doing that and so I'm justcurious because clearly you're
doing it right.
But, yeah, what's been yourdecision process in that?
Speaker 3 (17:21):
Yeah and I think that's like a big conversation I
have with a lot of my clientsand students is around
boundaries of social media.
Right, I think we see thelifestyle influencers and
creators and we think that fullsend, lifestyle sharing all of
the things is the best way tocreate and share and connect
with people.
But I always found that I liketo think of social media as a
(17:42):
business, in a way that likewhen I'm logging off, like a
nine to five, a way that likewhen I'm logging off, like a
nine to five situation orwhatever is, when I'm logging
off from thinking about creating, consuming and being on social
media.
So part of it is like aboundaries thing, of like not
only protecting the things thatI care about but also my energy,
of not having to capture andcreate content out of everything
(18:03):
in my life.
But I also think that'sactually evolved because Marlon,
my husband he actually used towork for me for two years, so he
was actually a big part of mycontent and I shared a lot about
him.
But now that he's not in mybusiness, it doesn't make as
much sense for me to share abouthim as often.
He often travels with me forwork or supports me with work
(18:25):
and all those types of things,and I think that's when I like
to bring him into my content.
But I think I like to keep tothose core pillars and those
core topics that make sense forme but also keep that like
healthy boundary.
But he loves content, he loveshelping me with content, he
loves being in content.
So do my dogs, like all thethings.
So it's not out of a lack ofthem wanting to be, but it's
(18:47):
more of like protecting what islike something I really love and
value, while sharing about whatmakes sense too.
So it's kind of just a littlebit of balance that I've found
over the years and just kind ofjust trusting my intuition and
my gut of what feels good tocreate content about but we're
looking at videos of you andMarla right here.
Speaker 2 (19:06):
Okay, he's still spying on you, right?
Speaker 1 (19:11):
So I know this conversation or maybe you tell
me it didn't ever happen, butI'm guessing it did happen,
natasha.
There are other couples whohave these couples accounts and
they're just blowing up andhundreds of thousands of people
watch them.
Like what was that conversationbetween you guys?
Because clearly you didn't goin that direction.
(19:33):
I'm curious.
Speaker 3 (19:34):
Yeah, I mean, I think the initial conversation was
probably when we first gottogether and I was like, hey, I
do this like social media thing,like all the things you know,
and I was like, are you evencomfortable being my content?
Like how private are you?
Like, of course, we had thatlike initial boundaries
conversation.
He was like, yeah, I love it,like I'm down for anything.
And then I think, as I mentionedas it like he was very much a
(19:56):
part of my business and that wasalso during like an exciting
period of our lives of like wegot engaged, we got a house, we
got married, and so it felt funto share about those things,
cause it was like a very bigpart of my life at that time.
But then I think, now thatwe're in like a different season
of our life and he has his owncareer and things just look a
little bit different, I think itwas more of just like a natural
(20:19):
, just like a natural evolutionthat happened as the shift
happened.
So it actually was less of aconversation and more of me
being like I'm just sharingabout this less, and it just he
was like, okay, whatever yousaid, the first place worked for
me and it still works for menow.
So I think that's kind of howit worked in and flowed from
there.
Speaker 1 (20:38):
Okay, okay.
Speaker 3 (20:39):
All right.
Speaker 1 (20:39):
I want to switch gears a bit and ask you about
team.
A good number of listenersright now have small teams like
it's them and two people thatthey contract with from the
Philippines, you know, or like Ihave one client who she
contracts with a gentleman fromNigeria for her video editing.
Like can you speak to just twothings that have allowed you to
(21:05):
scale your business to multiplesix figures with a team, two
things that helped you hold theteam together and keep quality
like output?
Speaker 3 (21:15):
Yes, I love this question.
I think the biggest thing hasbeen hiring like the right
people and not the right skills,which I feel like is like the
opposite of what you'rerecommended to do.
But I feel like I've alwayshired with all the things
considered, but, like with myintuition in mind of like, if
I'm working with this personevery day, are they like excited
(21:35):
and motivated and like fun tocollaborate with, and are they
willing to grow and are theywilling to learn?
I found those people to be thepeople I've worked with for
years, like three, four years Imean, I've worked with my
designer for five years at thispoint versus you can hire skills
, but I think you can't hirethat like that sparkle, that
(21:59):
like personality, that likeright fit energetically.
So I think that seems like asilly thing to base your hiring
decisions off of, but I thinkit's really important,
especially now that I'm likebuilding an agency where there's
like collaboration involved andhow someone acts positively or
negatively impacts everybody inincluding clients.
So I think that's been a bigthing.
(22:20):
And I think the next thing hasreally been working on my
leadership skills and I thinkpart of the time when I was at
that crossroads in 2020, mybusiness was growing so much I
was doing social mediamanagement and I made the
decision ultimately to let it goversus the path that I had,
which was an agency route, and Ithink at that time I just
wasn't in a place where I wasinterested in or had the desire
(22:42):
to be a better leader.
And now I actually love being aleader, and I don't think
that's everybody's cup of tea,like it's not for everybody, but
I think being a leader to mehas been like being very
empathetic and always takingownership of everything.
So if, for example, one of ourcontent specialists like totally
mess up an edit it goes outwith like a typo and like just
(23:06):
totally, totally messed up pieceof content that we're not
wanting to post, I'm never likeI'm so mad at you.
Why did you guys do this?
We have this SOP, we have allthese things.
What happened?
I'm more like how can I supportyou better?
What didn't I do to make youfeel supported?
How could I have communicatedthings better and how can I just
be like an empathetic human oflike things happen?
(23:28):
We're not robots, we're not AI,we don't get things right all
of the time and so I thinkthat's helped me feel like more
connected to my team but alsojust lead my team better versus.
I also worked with a lot ofclients where it's like their
way or the highway they'redelegating in, a certain clients
where it's like their way orthe highway they're delegating
in a certain way where there'sjust no room for collaboration
(23:50):
or empathy, as I mentioned.
So I think those two thingshave really helped me build a
team of people that are likeamazing and really fun to work
with, and so I think if morepeople focus on that, we'd have
a lot more of those really greatlike contractor and leader kind
of relationships.
Speaker 2 (24:07):
I think that's great.
I don't think it's silly at allto have that sort of sixth
sense, if you will.
You know that intuition issuper important.
Like someone can do the job,but if they're not jiving with
your team like it's, you'reright, it's not going to work
out, You're not going to want towork together, and I think
that's very important.
Speaker 1 (24:27):
Yeah, since we're also talking about challenging
moments, what was the time whenyou felt like that sixth sense
in team hiring failed you andown job and I had to replace him
with operations?
Speaker 3 (24:52):
That was obviously hard.
I was like no one's ever goingto do the job like him,
literally and figuratively.
He's like the wall behind me,so it's always going to be
different.
So that was very, very hard andrealizing that I shouldn't hire
to replace a person, Like youcan never replace how someone is
in your company.
You can replace a role, butnever a person.
(25:14):
So I think that was like a hardlesson.
And now my operations managershe's amazing, but obviously
they're different, Right?
So?
And then I think, just when Istarted building out more of an
agency model, it took putting afew people in the right places
to really get the right team inplace and to realize who was the
right type of people I waslooking to hire.
(25:35):
And so, of course, as you'rebuilding a new business, it's
hard to have that team memberthat isn't fitting and working.
And hiring and rehiring andtraining.
It definitely took a lot oftime and energy.
So I think those two times itwas really challenging.
Speaker 1 (25:49):
Well said.
Well said I'm specificallythinking of we had another guest
named DL Charan and she wastalking about she was asking us
some more like personalquestions about my Facebook ads
business.
You know, and I was sharing thatI feel capped out, so to speak,
like two years in a row, likepushed right up to like the
(26:11):
$250,000 a year mark gross.
And she was like you know, togo through that you have to be
really unique and push thoseunique points, so to speak, or
promote those in your marketing.
But she said, but also usuallywhat happens, that's the point
where you end up hiring peopleto do the work that you do and
(26:34):
so you can spend time notnecessarily doing the day-to-day
operations but growing thebusiness.
And so when I ask about hiring,it's actually I'm thinking
myself how do I get this right?
Because I have hired a numberof people, maybe five actually,
over the years and haven't quitehit upon the person who could
(26:55):
run ads like me and like, forexample, you said, your husband
went and pursued a differentcareer and you had to replace
his position.
But, like I truly am interested,like, how did you find somebody
who would be as accountable tobusiness performance and success
, the person, somebody who wouldbe as accountable to business
performance?
Speaker 3 (27:15):
and success the person you know who has their
work that supports me in life.
Yeah Right, yeah, it's totallydifferent, and I think part of
it was referrals.
I've really always relied onreferrals in some way.
I feel like getting thatrecommendation, that thumbs up
from someone that I trust hasalways gone a really long way,
and I think a lot of my hireshave been that way.
So I think that was reallyhelpful for replacing that
important role of an operationsmanager.
(27:36):
But even to something you said,I think a lesson I've learned
as I've grown my team is thatthey will never do it exactly
how I'm going to do it.
And it's like being okay withthat and I almost have like
started to love that where, like, people are like, oh I want to
hire you to be at my shoot, andI'm like honestly, like I think
my team's better than me, butI'll be there.
Speaker 2 (27:57):
And so.
Speaker 3 (27:58):
I think it's understanding, even though my
team would write somethingdifferent or edit something
different or film somethingdifferently or even think of
content ideas totally differentthan me.
Like 90% of the time.
Part of delegating is trustingthem that they'll never do it
how I'm going to do it.
But that doesn't mean it's bad,like it actually can be better
(28:19):
when I trust them for them to doit.
Because I know, especially assomeone who's been a service
provider, there's no worsefeeling than when a client you
can just tell they don't trustyou to bring their vision to
life and to hold their businessand to do what they've, what
they've hired you to do.
And it could be because they'rehaving control, it's could be
because they've never let theirsocial media go, it could be
because they're burned in thepast, like there's tons of
(28:41):
reasons why.
But when there's not that trust,it can always make that
relationship really hard, causeI'm always afraid to do what I
know to be the best thing,knowing that you'll never like
it because it'll never be whatyou're doing.
You know what I mean.
So that's been something I'vehad to learn, cause when I first
started hiring I always I waslike, well, it had to, I would
never have done it that way,like how are we going to post it
(29:02):
if it's not how I would havedone it?
Speaker 1 (29:03):
But it's realizing that that's kind of the point
which is hard, it's really hardwhich is hard, it's really hard,
let go jamie, you, as an adsmanager in the business with me,
have been fortunate not to havemanaged ads for those kind of
clients, but I have had clientsin the past.
Speaker 2 (29:24):
Yeah, yeah, it's like a second.
Speaker 1 (29:26):
Why did you set up an ad campaign in your meta ad
account that's what you'repaying me to do.
Speaker 2 (29:34):
Wait, why did you?
Speaker 1 (29:35):
tweak my ad campaign that I set up like that makes it
really hard, if you're likepaying me to render this service
to you and like I have to startgoing into double checking to
make sure that you're not tryingto be an ad manager Like what's
going on here.
I can identify with that.
Let the oh sorry, did you wantto add something?
(29:57):
You can.
Speaker 3 (29:58):
No, I just totally agree with that.
I think it's challenging to doyour job, and so I like to think
of that as like being theleader and the CEO running a
team as well, of like, if I'mconstantly doing that to
everything they create like it'sso hard to be creative, so it's
(30:20):
hard to let go of, though it iscool, cool, I understand we go
through that experience.
Speaker 1 (30:22):
So, looking forward to this next episode and like to
let the listener know, becauseI forgot to tease it earlier.
I'm sorry, listener, butlistener.
But like we're going to talkabout video series because
Natasha has seen video serieswork quite well for herself and
her clients.
More importantly and I knowthat, like you want to hear from
(30:44):
an expert what's working outthere with video, specifically a
video strategist and for thistime in 2025, where I know you
probably had a difficult yearlast year and you're looking at
how you get the biggest bang foryour buck when it comes to
filming and editing content forsocial media.
So we're going to talk aboutvideo series and how they work
(31:07):
and how well they can work inthis upcoming episode.
Natasha, what's the final thingyou want to share and how can
somebody find out more about youor get in touch with you?
Speaker 3 (31:19):
Yeah, I'm excited to geek out over all the video
series things.
Yeah, I think like a commonthread I heard here is just like
start showing up, show up whenit's messy, and like you learn
and grow along the way, versustrying to show up perfectly.
So I feel like that kind ofapplied to everything in
business we talked about.
Yeah, in terms of connectingwith me, definitely Instagram's
(31:41):
the best place to hang out atShine with Natasha and then also
on my YouTube channel, alsoShine with Natasha because
there's a series there thatwe'll probably be talking about
on the next episode, so go watchit ahead of time.
Yeah, this is a really funconversation.
Speaker 1 (31:56):
Great, I'm glad you enjoyed it.
I did too.
Yes, I did too.
Speaker 2 (32:02):
Well, thank you so much for being here, natasha,
and until you hear from us orsee, us again then be blessed,
and we'll see you soon.
Bye.
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