March 12, 2025 • 35 mins
Laurie-Ann Murabito, a well-known speaking coach, talks about how public speaking can help build your brand and grow your business.
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Laurie-Ann explains how anyone can use speaking skills to become a trusted expert, even on non-traditional platforms like social media or virtual events. She shares simple tips on what a "stage" can be, whether you're a stay-at-home parent or even living on a boat.
Laurie-Ann also gives advice on keeping an audience engaged, using pauses to make your message clear, and speaking at the right speed to hold people's attention. You'll hear some of her easy-to-use tips to help you turn every speaking chance into a way to build trust and attract the right clients.
Watch the previous episode on YouTube, "How an Airport Shooter Changed Laurie-Ann’s Business Model"
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Laurie-Ann's Links:
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- Get instant access to her “Be IN Demand Podcast Guide” here
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to another episode of the Art of
(00:02):
Online Business podcast, and ifyou already listened to the
previous episode, where we werechit-chatting with Lorianne, who
happens to be an expert speaker, well, you're going to like
this episode.
It's the one that you werewaiting for where she is going
to share with us and youspeaking tips to become the
go-to person in your niche.
(00:26):
And lest you think thatspeaking is just for those who
are fortunate enough to, orfoolish enough or brave enough
to, speak on stage in front ofhundreds, you are already
speaking on stage, and thatwould be your videos, your
Instagram reels, your YouTubevideos or even your podcasts.
(00:47):
Hi, lorianne.
She's waving at you, butLorianne is a speaker, coach and
strategist.
She's also an author.
She's reformed painfully shygal who accidentally became a
professional speaker, jeez, andin the last episode, she shared
how it was an airport shooterthat ended up motivating her to
(01:10):
switch from being a speakingcoach for executives and now
have an online course, which isquite intriguing.
I highly recommend you listen tothe previous episode but, she's
been in the industry over 20years and she works with coaches
and consultants to write anddeliver captivating presentation
, to establish credibility,attract ideal clients and
monetize their authority.
(01:31):
And Laurieann combines heryears as an award winning
professional speaker, executiveleadership coach and her
obsession with neuroscience allinto her approach for speaking,
which you'll get to enjoy prettysoon here.
You're also the bestsellingauthor of a book called Rethink
Leadership and Rethink yourLeadership and you're the host
(01:52):
of the Be In Demand podcast Verywell named, by the way,
lorianne.
Speaker 3 (01:58):
Thank you.
There's a reason why it'scalled Be In Demand.
Speaker 1 (02:01):
I mean, I want to be in demand, I think this is a
very timely episode becauseJamie and I are over here at the
beginning of 2025 with ourheads down working on our funnel
to increase sales of ourcourses.
And yet here you are with a wayspeaking skills, speaking tips
(02:23):
to become in demand, and Idefinitely can tell this works
based on the little bit youshared in the past episode.
Welcome back to our podcast.
Speaker 3 (02:32):
Thank you.
So let's just touch on whatthat means to be in demand.
We want people to say, you know, oh, not find me a speaking
coach or somebody that talkabout public speaking.
We want them to say, oh, you'vegot to have Lorianne.
Like, we want people to callyou out by name and not by
(02:55):
occupation, because when theycall you out by name which is
what being in demand is, youknow, then you're the person
like.
They're not interviewing otherspeakers, they're just bringing
you in to speak to their group,their mastermind, their meeting,
their conference wow, nice,that makes a lot of sense right,
(03:15):
right.
Speaker 2 (03:16):
Oh, we need someone about this, but we want this
person right because theyalready have that authority.
How do you get to that placethen?
Speaker 1 (03:25):
Or they call you up by name.
Speaker 3 (03:27):
You got to get out there, you're going to start
speaking, and speaking needs tobe redefined.
Back in 2020, when that uniquesituation that we were all in, I
thought, hey, public speakingmeant stages, but that made me
redefine that.
There are so many ways that wehave been speaking that we can
(03:52):
be speaking, and your stageneeds to be redefined also.
And I think stages and speakingneeds to be based on your
personality.
So let me just take, forexample, a mom, a stay-at-home
mom, who's trying to build herbusiness and she's got two
little ones and she has to waituntil they take a nap.
Now I have a client who liveson a boat, so she can't say yes
(04:15):
to every in-person speakingevent.
As a matter of fact, she can'teven say yes to every virtual
event, because she has to makesure.
Well, where are we going to be?
Speaker 2 (04:25):
And am I going?
Speaker 3 (04:26):
to have really good Wi-Fi to be able to do something
like that.
So she's massaging how she isstill doing this.
But those are considerations.
So that mom with two littleones she's going to wait till
they take a nap and then she cango on, and IG stories could be
her stage where she shows upspontaneous when the kids go
(04:49):
down and she can be sharing hertips, her ideas, doing Facebook
lives, maybe with a friend who'slike okay, the kids are down,
can you jump on now, you know,to be able to create your own
stage and you just start gettingknown.
Now here's something that I'mnoticing and I'm starting to ask
(05:11):
people this question, peoplethat I admire.
So I was just at the PodFestconference and I got an
opportunity to talk to John LeeDumas of, you know,
entrepreneurs on Fire, and hementioned on stage about public
speaking and that it wasn'tsomething that came natural to
him, but he's doing a lot ofpublic speaking now.
So I asked him how'd you getinto speaking and I hear this a
(05:36):
lot from people.
He said I was actually afill-in for somebody.
Some person couldn't show up anda friend who was running the
event turned to him and saidcould you fill in?
Could you speak Now?
I don't know if he was at theevent or if this was just a
little bit before, but I'mactually bringing him onto my
podcast to talk a little bitmore about this, but I'm hearing
(05:59):
that over and over again thathe was just doing his thing,
doing his art, doing his craft.
However, you want to look atwhat you do and somebody asked
him could you come and speak?
I love what you're doing, sothere's a lot of people out
there that they did not mean tobecome a speaker, but people see
you doing some amazing stuffand wanting to come talk about
(06:23):
it, right.
Speaker 2 (06:25):
Right.
Speaker 1 (06:26):
And then you add on the skills later too.
Yes, you know, captivated longenough.
Uh, speaking of pod fest, didyou happen to meet justin shank?
Yes, I think I did okay, Icould introduce, reintroduce you
if you want to meet him again.
He was on this podcast and he'sI pulled up his bio so I
actually stay specifically orsay it right.
But like he has this, thispodcast and movement called the
(06:48):
growth, now movement, and he'she's been like a top eight
podcaster, yeah for a while.
His podcast is is huge, cool,just genuine, yeah he actually
just voted on my ig storiesbecause we saw we saw this movie
called Wild Robot and it justmade us tear up because it's
quite unexpected, the trailersdon't even give away how good it
(07:10):
is, which is rare.
Speaker 3 (07:11):
I saw your story about that too and I was just
like ooh, I wonder what that'sabout.
Speaker 1 (07:18):
You gotta watch it honestly.
He voted too that he teared up.
He teared up Okay, we'resitting on the couch watching
this and we're just like, oh,this is making me cry.
Speaker 3 (07:28):
I didn't know it was this kind of movie but oh yeah,
see, that's what stories can doto audiences.
Speaker 2 (07:35):
They it moves people definitely, so I'll introduce
you to him so one thing I wantedto say because you had
mentioned this right before wehit record was that you really
just need to be yourself, and Ijust want to put out there that
it sounds like what you'resaying is you don't have to be
an extrovert to be a greatspeaker, right?
(07:56):
Because, like we were justsaying, your demeanor is just
super chill and you're just you,right, but there's more of like
an art to it.
So can you share on that alittle more?
Because you did mention in theprevious episode or in your bio
that you were painfully shy andI don't know if you still have
kind of, maybe, that introvertstreak, if you will, but what
(08:17):
does that mean for personalitytypes and just being you?
Speaker 3 (08:20):
I don't think that shy streak is ever going to go
away.
I just don't let it run theshow anymore is essentially
what's happening.
I believe that in order to bereally captivating, you have to
be yourself.
So I tell my clients I want youto be, I want you to have fun
on stage, like when you'retelling a story.
(08:42):
Relive the experience, so thatyou're not just rattling off
like a play by play I did thisand then I did this and I did
this Like that's just boring.
But if you plop yourself in themiddle of the story and this is
what I felt and this is what Iwas experiencing, this is what I
was thinking, you know like itbecomes a different story, that
(09:05):
the that your audience is reallyexperiencing, like as if it was
happening right here, right now.
Your personality nobody canduplicate your personality.
So I tell people, like you haveto decide on what your speaking
style is going to be.
So back in my executivecoaching days, I would ask
(09:27):
clients very early on, like, canyou describe what your
leadership style is or what youwant it to be, so that now we
have a place to be movingtowards?
And they just, almost likeeverybody would say, well, that
person is like this, and sothey're looking up in the
organization.
Well, that person's like this,so that must, and they got that
(09:48):
promotion.
So that must be what I have tobe like, and I'd be like no,
that's their leadership style.
I want you to decide on yourleadership style.
So I tell people pick threewords or three short phrases.
How do you want to come off asa speaker?
I want to be very genuine.
(10:09):
I want to be inspiring and Idon't want to be stuffy.
I want people to feel like theyknow me, based on listening to
a podcast, based on seeing mespeak, whether that's in person
or virtually.
I just want them to feel likethat's the person I want to be
friends with, and the only waythat that's going to happen is
(10:30):
if I bring my 100% real self tothe event.
Speaker 2 (10:36):
Right, that's really good.
Speaker 3 (10:37):
And it's a skill, because most of the time, if
you're nervous, you're inside,you're inside your head.
You're worried about what arethey thinking?
What are they, you know, like?
Are they going to ask me aquestion I can't answer?
You know, versus if you're justfully present, I'm not thinking
about the past and I'm notthinking about the future.
(10:57):
I'm just right here, right now,with you, and that will make
all the difference, because youraudience, they will feel that
that's good.
Speaker 1 (11:08):
Practice makes perfect.
Practice makes perfect.
Today, by the way, we're goingto practice bachata, so I can
become a bachata superstar.
Speaker 2 (11:18):
All right, today's the day.
Speaker 1 (11:19):
Today's the day we will practice these steps.
So what are some things,Lorianne, that the listener can
practice?
That just make them moreengaging and memorable?
Speaking tips, if you will,that they can practice as they
show up on Instagram or show upon YouTube.
Speaker 3 (11:39):
You bet Okay.
So here are some tips that willgive you the biggest bang for
your buck, and one of them ispausing.
You do not have to feel likeyou have to fill the air with a
word continuously.
There are a lot of times thatyou're going to ask a question
and if you start rambling on,you know, or moving on to the
(12:01):
next point without giving youraudience the space to answer
that question, then you ruinedlike a teachable moment.
So, pausing is very powerful.
Pausing is where we just giveour audience space to answer a
question, to contemplate what wejust said.
Speaker 1 (12:22):
Pause.
Speaker 3 (12:23):
Intentional pause.
You did that on purpose, didn'tyou?
I did do that on purpose, youknow.
But I will admit you know with.
You know, like this this yourpodcast is audio and visual.
You know you can't have verylong pauses with just an audio
podcast.
So, just to be very intentionalof what the basically what the
(12:44):
median is, but if you're doingan IG story, an IG live, some
sort of a live stream, creatinga video where there is this,
this visual component, you canpause and the audience is just
going to fill that space, likeyou're just giving them room to
think.
So don't be afraid of pausingpause, because a lot of time
(13:06):
people think well, if I pauseand the audience is going to
think again their futurethinking, they're going to think
I don't know what I'm going tosay.
Well, even if you did forgetwhat you were going to say.
Just keep talking, take abreath, move on, because your
audience has no idea what youwere about to say that you might
have forgotten, right?
(13:27):
So there's a couple.
Speaker 2 (13:29):
That sounds kind of contradictory, because you think
if I'm speaking at something Ishould be speaking, not pausing,
just keep going, going, going.
But that doesn't happen.
Speaker 3 (13:45):
So also the pace at which you speak.
So when you speak really, reallyfast and you keep like you're
telling the story and then wedid this and then we did that,
if you spoke for an entire houror even a half hour at this very
fast pace, like your audiencewould be exhausted.
Yeah, you know, because what'shappening to your audience
physiologically increase inheart rate, increase in
(14:05):
breathing rate they might beleaning in, but it's like, oh,
give me a break.
Yes, so you want to slow down.
You might speed up when you'retalking about something that's
very exciting, that you want theaudience to be on the edge of
their seats, but then you've gotto slow down to be on the edge
(14:28):
of their seats, but then you'vegot to slow down.
And here's what I realizedafter that particular accident,
after I walked away you know,like the audience heart rates
going down, breathing ratesgoing down, they're relaxing a
little bit more into their seat.
So you have this control overwhat you're sharing with people.
So vary your tone and vary yourpace, because then your
(14:54):
audience isn't expecting that,especially if you're speaking a
little bit soft and then all ofa sudden you pick up the pace,
like it just like like what,like what just happened, it's
just pattern interrupt.
Speaker 1 (15:09):
Pattern interrupt.
Kind of like having a change inthe visuals when you're like in
the post edit of a video tokeep audience retention high.
Speaker 3 (15:19):
Same sort of thing, exact same, thing, okay.
Speaker 1 (15:22):
All right.
Speaker 3 (15:23):
Our brains are just like hey, like, give me
something new, give me somethingnew, give me something new.
Oh, this is interesting.
It just keeps people on theedge of their seats.
Okay, keep them watching.
So that's another one, anotherbig one, and this is really for
oh I got a question to go alittle deeper on this pacing
thing.
Speaker 1 (15:42):
Yes, if we're changing up our pace, what's the
ideal pace for the reallyimportant information we want to
be delivered?
Speaker 3 (15:52):
Depends on what kind of information we're talking
about.
Speaker 1 (15:55):
Oh geez.
Speaker 3 (15:56):
Okay, is it really technical?
So maybe I do want to talk alittle slower, but is it
exciting, like some newtechnology?
I'm going to dive really deepinto this, but this is going to
be something that you're reallygoing to want to like dive into
and learn more about before likeother people get their hands on
this.
So now I'm getting peopleexcited about it.
I'm excited, but I might, youknow, like take my pace down
(16:19):
when I'm going through thedifferent steps, because I want
people to really hear.
Everything Like this is whatyou need to do for step one and
here's what you need to considerbefore entering into step two.
Here are some questions youneed to answer, okay.
Speaker 1 (16:35):
I feel like a listener might be thinking so.
If they're applying this invideo, where do you stand as far
as bullet pointing what you'resaying and then speaking freely,
but keeping yourself on pacewith the bullet points, or
memorizing a signature speech,if you will, word by word?
Speaker 3 (16:54):
Good question.
So there are a lot of peoplewho really do enjoy memorizing
an entire speech.
I do believe that, short of thepresentation like a five minute
or even a TED talk, a 15 minutepresentation you really might
want to memorize the entirething, but in a way that not a
script, that because we writedifferently than we speak.
(17:17):
So by being able to, with ashorter presentation,
essentially every word counts.
Speaker 1 (17:25):
So it's very so.
Speaker 3 (17:26):
It's really powerful to make sure that you use your
time wisely.
However, with a regular speech,I actually don't have a lot of
people who like to memorize frombeginning to end, but there are
two places that I do recommendthat people memorize.
That's your beginning and thenyour ending.
So the beginning being youropening and your authority
section section, and your endingbeing your call to action for
(17:48):
people.
Here's why we all get nervousbefore we're going to speak.
I still get nervous these days,even like just before I'm about
to go live and like with anaudience in somebody's group.
But if I know exactly what I'mgoing to say for those first
five to six minutes, like thebutterflies just go away and
(18:11):
then I can get into my groovefor that value section of the
presentation.
And then the reason why I sayto memorize the ending because
you will know exactly how longit takes for you to close.
So I always tell speakers likeyou should be looking up at a
clock, knowing that, okay, myclose takes eight minutes and I
(18:34):
can see that it's 10 of.
I would rather you end a littlebit earlier than go over time.
You got 10 minutes left in theroom, so it's like you can go
right into your clothes and bymemorizing it, I always want to
(18:55):
make sure that my students andmy clients get their call to
action inside of theirpresentation and not feel like
they rush through it, because ifthey rush through it or they
don't even have time for it,then the audience doesn't get
that opportunity to take thatnext step and continue learning
with you.
Speaker 1 (19:09):
Well said, well said.
Speaker 2 (19:10):
Right, right.
Speaker 1 (19:12):
Before I asked about this, you were on the verge of
sharing another tip.
Speaker 3 (19:16):
I was One that surprises people.
Speaker 1 (19:19):
One that surprises people.
Speaker 3 (19:20):
One that surprises people yeah, like they never
think of this, I've even hadother speakers say this oh, for
real.
Of course, this comes fromexperience.
Most of my tips come fromexperience.
That is a good thing.
So if you're speaking in themorning, in the evening, the
(19:42):
evening before, don't haveanything salty.
No pizza, no burger and fries.
Speaker 1 (19:47):
Really.
Speaker 3 (19:48):
Yes, because you're going to be super thirsty,
dehydrated, and then you'regrabbing for the bottle of water
that's with you on stage or onyour virtual stage and you're
drinking water.
And then you're starting to sayto yourself oh my God, I must
be nervous.
Speaker 1 (20:03):
Interesting Because.
Speaker 3 (20:04):
I'm drinking like my mouth is dry, I'm drinking a lot
of water, and then you'rebecause you're thinking that and
your audience is seeing thisand they're, they're sensing
your energy they're going tostart to think that you're
nervous too.
Speaker 1 (20:16):
Because they're seeing the physiological
response to being devoid ofwater due to last night's I
don't know networking dinner,salty food pizza.
Speaker 3 (20:25):
what have you?
Speaker 1 (20:30):
And your brain is also interpreting that too.
Okay, all right.
Speaker 3 (20:33):
And so same thing, like during like let's just say
you're speaking mid-afternoon orin the evening Make sure your
breakfast or your lunch is morewater content and not some salty
omelet and like sausages orbacon and something like that
yeah, okay, just thinking haveyou ever had like a speaker who
(20:53):
just had to use the bathroom inthe middle of their hour?
Speaker 1 (20:55):
talk then like, or they're like doing the dance.
You know the pp dance like wellI'll be.
Speaker 3 (21:04):
I'll be back in a few minutes.
Folks Now, I've neverexperienced that, but I did just
recently have a friend who saidyou know like he normally
drinks X amount of ounces ofwater, so he was drinking extra
water so that when he got to theevent then he got stuck in
Boston traffic, oh no, andliterally had to ask his Uber.
(21:26):
He was like he goes.
I had no idea what Bostontraffic was like.
And he had to ask his Uberdriver, can you pull over to a
restaurant?
Because he needed to use thebathroom.
And he said and then he goes,and it happened to him a little
too much that particular morningthat he now is just like goes,
I don't want to drink too muchwater either.
(21:47):
That he now is just like goes,I don't want to drink too much
water either.
So there is this fine linebetween like how much water and
coffee should you be drinkingbefore you are speaking?
Speaker 2 (21:57):
Yes, Right yeah.
Speaker 3 (21:59):
So that's one that most people never think of, so
just be conscious of what youeat beforehand.
Speaker 1 (22:05):
Right Makes sense.
Speaker 2 (22:07):
Yeah, good tip, good tip.
Speaker 1 (22:09):
I like it.
Speaker 3 (22:12):
Another tip that I have is more for your in-person
events.
Okay, and it comes from atheater thing, and it's about
acknowledging the cheap seatsfirst.
So when you buy tickets to goto the theater, if you buy the
tickets in the mezzanine, youknow you're far way in the back
versus the people who buytickets close to the orchestra.
(22:36):
So when you're speaking, I mean, just acknowledge the people
that are in the back of the roomand bring your eye contact to
the front, just acknowledgingpeople, so that they feel like
you see them, that they're there, they matter.
Speaker 2 (22:51):
Are you saying with eye contact or like with an
actual Eye contact?
Shout out, you know, like heyto all of you out there Chest
bump.
Hey everyone.
Speaker 3 (23:02):
Hey, if that's part of your personality that you
want to bring to the stage, likedo it, just do it consistently,
you know, just do itconsistently, but it's yeah,
it's mostly with eye contact.
Okay, I want you to feel likeyou are having a conversation
with each of those people, andhere's another one that also
(23:22):
reminds me of is speak to one,even though you're speaking to
many.
So, instead of saying how manyof you have felt, you say have
you ever felt?
you're speaking to one person,but each person ends up feeling
like you're speaking just tothem, versus the like who here
(23:46):
has, because then people arelike looking around, like no,
that's not me right?
Yeah, she's not talking to me,right?
Yeah, like those are some ofthose key things that really
make the audience remember youand that's what makes you know
your audience rave about you,refer you, you know, and love
(24:08):
like just they want you.
Refer you, you know, and lovelike just they want to keep
following you.
And whoever brought you in tospeak, you know whether you're
getting paid or you're speakingfor no fee, you know they're
just going to be like, wow, likethis person over delivered.
And then they're going to bereferring you to other places.
Speaker 1 (24:25):
Because you did define being in demand as having
people remember you by name andlooking for you or calling you
out by name.
Speaker 3 (24:34):
Yes.
Speaker 1 (24:35):
As the person who provides the solution or the
go-to expert in your niche.
Maybe we have time for one moretip, but before that I wanted
to say to the listener if youwant to be in demand, then you
can head down to the show notesbelow.
There is a link.
You should get this.
The link is speakandstandoutcomforward slash guide and that's
(25:01):
where you can get lorianne'sguide to figure out how to get
started speaking, to grow yourpodcast and exactly what to say
to get more bookings and clientsand opportunities.
That's the part I like.
But then also like in the guideis how to look and feel like a
pro, even if you've neverstepped on stage before.
Speaker 3 (25:22):
Yeah, I mean, I have over 300 episodes on my podcast,
so instead of telling peoplelike, go listen to all 300, it's
like this guide guide is tohelp people like here are my 10
most popular episodes and you'llfit into one or a number of
them.
You'll find lots of resources.
I think the other one that Iwould share with people is to
(25:45):
stop waiting.
I know this is a weird speakingtip, isn't it?
Stop waiting to be invited.
Get out there and let peopleknow that you're an available
speaker, that you have speakerin your bio.
Like claim it, just take on thetime.
Others will know like okay, soshe's a speaker.
(26:06):
So that when you do reach outto people or they reach out to
you, you will know like yes, I'ma speaker and here are the
topics that I speak on.
Just don't stop waiting to beinvited.
I see a lot of talk online aboutI'm only going to speak if I'm
getting paid to speak and I haveto be invited, like that's one
(26:28):
way of doing it, but there are20,000 events that are happening
today globally 20,000.
Now, when I went to PodFest,they had and I don't know this
number exactly, but I'm going tobe conservative and say they
probably had 10 breakoutsessions at a time every hour.
So that's 10 speakers everyhour.
(26:50):
But guess what?
Podfest counts as one event,not how many speakers they
needed.
And that number 20,000 actuallycomes from MPI, meeting
Planners International, andthey're basing that on hotel
rooms.
You know some sort of afunction room that's being
rented, but I'm speaking here onyour podcast.
Speaker 2 (27:12):
That's not including virtual events, right?
Wow, that does not includevirtual events.
That number is exponentiallygreater.
Speaker 1 (27:18):
That's cool.
I didn't pick up on that, Jamie.
Good point Still underestimated.
Speaker 3 (27:23):
yes, wow.
And here in the United Statesthere are 225,000 associations
and professional trade groups.
Wow.
Now I share that with peoplebecause, like, there's an
association for everything.
You go to the fair, you go tothe circus, there's that person
that's blowing up those balloons, those cute little thin long
balloons, and they twist andthey turn.
(27:44):
They turn into some cute littleanimal and then they hand it to
some little kid who gets allexcited about it.
Yeah, there's an associationfor that.
Speaker 1 (27:51):
Whoa Okay, all right.
Speaker 3 (27:59):
Literally everything has an association.
So I tell people like, find theassociations that have your
people, that have your idealclients, because you'll find
that association in every stateand they probably have monthly
meetings.
They might even have virtualmeetings and chances are they
have one or two conferencesevery single year.
More opportunity to get infront of your ideal clients.
Wow, good to know, yeah.
Speaker 1 (28:19):
Shoot.
Maybe I should start looking upa couple of places I remember I
had a lady named Kenya Kelly,video strategist, tiktok
specialist, and I follow her.
She was on the podcast but thenshe was also in like a group
coaching program that I was inback in the day and I remember
looking at her Facebook page andshe just shares basically every
(28:42):
time she pitches herself to anevent and she shares a lot and
she also shares the successes toan event and she shares a lot
and she also shares thesuccesses.
But then you really understandthat oh, she's on so many stages
because she really does reachout to many places and it's like
she's just so good at reachingout because she does it so often
she's done the reps yeah, she'sdone the reps and being
(29:05):
outstanding on stage
Speaker 3 (29:05):
you know like also helps.
You know I mean that that'sdone the reps and being
outstanding on stage.
You know like also helps.
You know I mean that's like thecherry on top.
But I tell people, you know,reaching out to people is like a
daily vitamin.
It's something you do every day.
So the reason why a dailyvitamin works is because you
take it every single day.
(29:25):
You don't take seven on Sundayand expect it to work the same.
You just get in the habit ofevery day.
You just reach out to oneperson, just build your database
and just reach out to them.
You can leave messages, you cansend emails, but you're
constantly getting in front ofpeople, reminding them and just
(29:47):
gathering information.
Hey, when's your nextconference?
Like, when do you start lookingand booking speakers?
You're not saying book me,you're just saying hey, I'm
interested, but I want to knowwhat your process is.
Speaker 1 (30:03):
It's actually really insightful.
I like that tip To reach out.
It doesn't have to be hey, bookme, can I speak?
It's hey.
When's your next conference?
Speaker 3 (30:13):
When do you?
Speaker 1 (30:14):
start taking speaker applications or booking speakers
.
That's great.
Speaker 3 (30:17):
So I reach out to people and I use what I call my
open the door to theconversation.
So you're just asking about theprocess and one gentleman
because I wasn't pitching myselfto be a speaker, I just wanted
to know the process he sharedwith me.
Oh, that conference, he's likewe start planning that 18 months
(30:38):
in advance.
So I was already late to theparty, is what I'm saying.
But I would not have known thatunless I had just said hey,
what's your process?
People will tell you.
They will tell you if they'rethe right person.
You know that hires thespeakers.
They'll tell you who it is ifit's not them.
(31:00):
But you're just reaching outand just like hey, I just see
that you have a conferencecoming this fall.
What's your process for findingand booking speakers?
Speaker 1 (31:09):
What's your process?
Write it down, Jamie.
What's your process for findingand?
Speaker 3 (31:13):
booking speakers.
What's your process?
People will tell you what it is.
You know, one of my pet peevesis like on Facebook.
You know some people will saylike, hey, I'm running a summit
and I need speakers.
Let me know if you'reinterested.
You have no idea what thatsummit is about, but all you'll
see is all of these answers thatsay me, me, me, me, me.
Oh, yeah, and it's like youdon't even know if what you
(31:35):
speak on is like what theirsummit is going to be about.
So I always answer with and youknow I don't always hear from
them, but I usually just say canyou tell me a little bit more
about your summit so that I cansee if my topic, which is on how
to leverage public speakingevents, would be a good fit.
Speaker 1 (31:56):
There you go, and if you don't hear back from them,
it probably wasn't meant to be,or not, that high quality of a
summit anyway.
Speaker 3 (32:02):
Exactly that would be the other tip that I would
leave people with is don't beoffended when you don't hear.
Don't be offended when you hearno, because your topic may not
be of interest.
I had a client and she was abusiness storyteller and one of
a place that was on her speakerbucket list was the marketing
(32:23):
cruise, and she pitched themcrickets.
She pitched them the followingyear, crickets.
She pitched them again,crickets.
And then she finally heard fromthem and they said we would
love to hire you to come andspeak storytelling.
(32:50):
It might have been some otheremphasis, some other topic, some
other hot topic, new trend,that was big, you know.
And then finally it was let'sbring back the storytelling so
just never know right you neverdo.
Speaker 1 (32:59):
I see that when I follow up with potential clients
and you know you get ghosted ornobody, somebody doesn't
respond.
You just your mind jumps to allthese conclusions and it almost
always is something came up intheir lives and it's just.
There's so many differentrandom things that happen to
(33:20):
people, you know, and, yeah,people can just not respond for
a number of reasons.
So we try not to take itpersonally, right, right, so we
try not to take it personally.
Speaker 3 (33:29):
Right, right, it's a skill not to take it personally,
right.
Speaker 1 (33:35):
Should put that on the wall, not to take it
personally.
Thank you for sharing all thesetips.
These are somewhere new,especially the one where we need
to pause.
I remember when I first learnedthat it's like, oh, I can pause
.
Or to enhance the effect ofwhat I'm saying and to, like,
force people to tune in.
You know, the silence sort ofbrings people back who are kind
(33:57):
of wandering and straying awayin their thoughts, like wait,
why did they stop talking?
I love these tips.
I love these tips.
Speaker 2 (34:07):
Right.
Speaker 1 (34:07):
Where can somebody find you if they want to hear
more and they've already gonedown to the show notes and
gotten the guide that we talkedabout the Be In Demand guide.
Speaker 3 (34:19):
I would say if you go right over to my website, which
is speakandstandoutcom, you canfollow me on your favorite
social and there's lots ofinformation from there and a
little.
Some great, some great like.
The directory of places tospeak is a great place to figure
out, especially if you don'tknow well.
Where can I find some of these20 000 events?
(34:40):
You know, I've laid them out insix different industries and
there's over I think there'sover 60 that are in that guide.
Speaker 1 (34:48):
That are in that directory.
Speaker 2 (34:51):
Nice Are your socials , your name or Speak and Stand
Out.
Speaker 3 (34:55):
Well, if you go to Speak and Stand Out, like my
social like, there's links tothem, yes, but you'll find me
mostly on Instagram and LinkedIn.
Speaker 1 (35:05):
The work has already been done.
Those links are in the shownotes below too.
Speaker 2 (35:10):
Thank you for making it easy Always always Thank you
for being on the podcast.
Speaker 3 (35:16):
Lorianne.
This was so much fun.
Thank you so much.
I really appreciate youinviting me onto the show.
Speaker 1 (35:22):
The honor is ours.
Speaker 2 (35:23):
Of course, yeah.
Well, until you see us or hearfrom us next time, be blessed.
And thanks for being here,lorianne.
We'll see you next time.
Bye.
Welcome back to another episode of the Art of
(00:02):
Online Business podcast, and ifyou already listened to the
previous episode, where we werechit-chatting with Lorianne, who
happens to be an expert speaker, well, you're going to like
this episode.
It's the one that you werewaiting for where she is going
to share with us and youspeaking tips to become the
go-to person in your niche.
(00:26):
And lest you think thatspeaking is just for those who
are fortunate enough to, orfoolish enough or brave enough
to, speak on stage in front ofhundreds, you are already
speaking on stage, and thatwould be your videos, your
Instagram reels, your YouTubevideos or even your podcasts.
(00:47):
Hi, lorianne.
She's waving at you, butLorianne is a speaker, coach and
strategist.
She's also an author.
She's reformed painfully shygal who accidentally became a
professional speaker, jeez, andin the last episode, she shared
how it was an airport shooterthat ended up motivating her to
(01:10):
switch from being a speakingcoach for executives and now
have an online course, which isquite intriguing.
I highly recommend you listen tothe previous episode but, she's
been in the industry over 20years and she works with coaches
and consultants to write anddeliver captivating presentation
, to establish credibility,attract ideal clients and
monetize their authority.
(01:31):
And Laurieann combines heryears as an award winning
professional speaker, executiveleadership coach and her
obsession with neuroscience allinto her approach for speaking,
which you'll get to enjoy prettysoon here.
You're also the bestsellingauthor of a book called Rethink
Leadership and Rethink yourLeadership and you're the host
(01:52):
of the Be In Demand podcast Verywell named, by the way,
lorianne.
Speaker 3 (01:58):
Thank you.
There's a reason why it'scalled Be In Demand.
Speaker 1 (02:01):
I mean, I want to be in demand, I think this is a
very timely episode becauseJamie and I are over here at the
beginning of 2025 with ourheads down working on our funnel
to increase sales of ourcourses.
And yet here you are with a wayspeaking skills, speaking tips
(02:23):
to become in demand, and Idefinitely can tell this works
based on the little bit youshared in the past episode.
Welcome back to our podcast.
Speaker 3 (02:32):
Thank you.
So let's just touch on whatthat means to be in demand.
We want people to say, you know, oh, not find me a speaking
coach or somebody that talkabout public speaking.
We want them to say, oh, you'vegot to have Lorianne.
Like, we want people to callyou out by name and not by
(02:55):
occupation, because when theycall you out by name which is
what being in demand is, youknow, then you're the person
like.
They're not interviewing otherspeakers, they're just bringing
you in to speak to their group,their mastermind, their meeting,
their conference wow, nice,that makes a lot of sense right,
(03:15):
right.
Speaker 2 (03:16):
Oh, we need someone about this, but we want this
person right because theyalready have that authority.
How do you get to that placethen?
Speaker 1 (03:25):
Or they call you up by name.
Speaker 3 (03:27):
You got to get out there, you're going to start
speaking, and speaking needs tobe redefined.
Back in 2020, when that uniquesituation that we were all in, I
thought, hey, public speakingmeant stages, but that made me
redefine that.
There are so many ways that wehave been speaking that we can
(03:52):
be speaking, and your stageneeds to be redefined also.
And I think stages and speakingneeds to be based on your
personality.
So let me just take, forexample, a mom, a stay-at-home
mom, who's trying to build herbusiness and she's got two
little ones and she has to waituntil they take a nap.
Now I have a client who liveson a boat, so she can't say yes
(04:15):
to every in-person speakingevent.
As a matter of fact, she can'teven say yes to every virtual
event, because she has to makesure.
Well, where are we going to be?
Speaker 2 (04:25):
And am I going?
Speaker 3 (04:26):
to have really good Wi-Fi to be able to do something
like that.
So she's massaging how she isstill doing this.
But those are considerations.
So that mom with two littleones she's going to wait till
they take a nap and then she cango on, and IG stories could be
her stage where she shows upspontaneous when the kids go
(04:49):
down and she can be sharing hertips, her ideas, doing Facebook
lives, maybe with a friend who'slike okay, the kids are down,
can you jump on now, you know,to be able to create your own
stage and you just start gettingknown.
Now here's something that I'mnoticing and I'm starting to ask
(05:11):
people this question, peoplethat I admire.
So I was just at the PodFestconference and I got an
opportunity to talk to John LeeDumas of, you know,
entrepreneurs on Fire, and hementioned on stage about public
speaking and that it wasn'tsomething that came natural to
him, but he's doing a lot ofpublic speaking now.
So I asked him how'd you getinto speaking and I hear this a
(05:36):
lot from people.
He said I was actually afill-in for somebody.
Some person couldn't show up anda friend who was running the
event turned to him and saidcould you fill in?
Could you speak Now?
I don't know if he was at theevent or if this was just a
little bit before, but I'mactually bringing him onto my
podcast to talk a little bitmore about this, but I'm hearing
(05:59):
that over and over again thathe was just doing his thing,
doing his art, doing his craft.
However, you want to look atwhat you do and somebody asked
him could you come and speak?
I love what you're doing, sothere's a lot of people out
there that they did not mean tobecome a speaker, but people see
you doing some amazing stuffand wanting to come talk about
(06:23):
it, right.
Speaker 2 (06:25):
Right.
Speaker 1 (06:26):
And then you add on the skills later too.
Yes, you know, captivated longenough.
Uh, speaking of pod fest, didyou happen to meet justin shank?
Yes, I think I did okay, Icould introduce, reintroduce you
if you want to meet him again.
He was on this podcast and he'sI pulled up his bio so I
actually stay specifically orsay it right.
But like he has this, thispodcast and movement called the
(06:48):
growth, now movement, and he'she's been like a top eight
podcaster, yeah for a while.
His podcast is is huge, cool,just genuine, yeah he actually
just voted on my ig storiesbecause we saw we saw this movie
called Wild Robot and it justmade us tear up because it's
quite unexpected, the trailersdon't even give away how good it
(07:10):
is, which is rare.
Speaker 3 (07:11):
I saw your story about that too and I was just
like ooh, I wonder what that'sabout.
Speaker 1 (07:18):
You gotta watch it honestly.
He voted too that he teared up.
He teared up Okay, we'resitting on the couch watching
this and we're just like, oh,this is making me cry.
Speaker 3 (07:28):
I didn't know it was this kind of movie but oh yeah,
see, that's what stories can doto audiences.
Speaker 2 (07:35):
They it moves people definitely, so I'll introduce
you to him so one thing I wantedto say because you had
mentioned this right before wehit record was that you really
just need to be yourself, and Ijust want to put out there that
it sounds like what you'resaying is you don't have to be
an extrovert to be a greatspeaker, right?
(07:56):
Because, like we were justsaying, your demeanor is just
super chill and you're just you,right, but there's more of like
an art to it.
So can you share on that alittle more?
Because you did mention in theprevious episode or in your bio
that you were painfully shy andI don't know if you still have
kind of, maybe, that introvertstreak, if you will, but what
(08:17):
does that mean for personalitytypes and just being you?
Speaker 3 (08:20):
I don't think that shy streak is ever going to go
away.
I just don't let it run theshow anymore is essentially
what's happening.
I believe that in order to bereally captivating, you have to
be yourself.
So I tell my clients I want youto be, I want you to have fun
on stage, like when you'retelling a story.
(08:42):
Relive the experience, so thatyou're not just rattling off
like a play by play I did thisand then I did this and I did
this Like that's just boring.
But if you plop yourself in themiddle of the story and this is
what I felt and this is what Iwas experiencing, this is what I
was thinking, you know like itbecomes a different story, that
(09:05):
the that your audience is reallyexperiencing, like as if it was
happening right here, right now.
Your personality nobody canduplicate your personality.
So I tell people, like you haveto decide on what your speaking
style is going to be.
So back in my executivecoaching days, I would ask
(09:27):
clients very early on, like, canyou describe what your
leadership style is or what youwant it to be, so that now we
have a place to be movingtowards?
And they just, almost likeeverybody would say, well, that
person is like this, and sothey're looking up in the
organization.
Well, that person's like this,so that must, and they got that
(09:48):
promotion.
So that must be what I have tobe like, and I'd be like no,
that's their leadership style.
I want you to decide on yourleadership style.
So I tell people pick threewords or three short phrases.
How do you want to come off asa speaker?
I want to be very genuine.
(10:09):
I want to be inspiring and Idon't want to be stuffy.
I want people to feel like theyknow me, based on listening to
a podcast, based on seeing mespeak, whether that's in person
or virtually.
I just want them to feel likethat's the person I want to be
friends with, and the only waythat that's going to happen is
(10:30):
if I bring my 100% real self tothe event.
Speaker 2 (10:36):
Right, that's really good.
Speaker 3 (10:37):
And it's a skill, because most of the time, if
you're nervous, you're inside,you're inside your head.
You're worried about what arethey thinking?
What are they, you know, like?
Are they going to ask me aquestion I can't answer?
You know, versus if you're justfully present, I'm not thinking
about the past and I'm notthinking about the future.
(10:57):
I'm just right here, right now,with you, and that will make
all the difference, because youraudience, they will feel that
that's good.
Speaker 1 (11:08):
Practice makes perfect.
Practice makes perfect.
Today, by the way, we're goingto practice bachata, so I can
become a bachata superstar.
Speaker 2 (11:18):
All right, today's the day.
Speaker 1 (11:19):
Today's the day we will practice these steps.
So what are some things,Lorianne, that the listener can
practice?
That just make them moreengaging and memorable?
Speaking tips, if you will,that they can practice as they
show up on Instagram or show upon YouTube.
Speaker 3 (11:39):
You bet Okay.
So here are some tips that willgive you the biggest bang for
your buck, and one of them ispausing.
You do not have to feel likeyou have to fill the air with a
word continuously.
There are a lot of times thatyou're going to ask a question
and if you start rambling on,you know, or moving on to the
(12:01):
next point without giving youraudience the space to answer
that question, then you ruinedlike a teachable moment.
So, pausing is very powerful.
Pausing is where we just giveour audience space to answer a
question, to contemplate what wejust said.
Speaker 1 (12:22):
Pause.
Speaker 3 (12:23):
Intentional pause.
You did that on purpose, didn'tyou?
I did do that on purpose, youknow.
But I will admit you know with.
You know, like this this yourpodcast is audio and visual.
You know you can't have verylong pauses with just an audio
podcast.
So, just to be very intentionalof what the basically what the
(12:44):
median is, but if you're doingan IG story, an IG live, some
sort of a live stream, creatinga video where there is this,
this visual component, you canpause and the audience is just
going to fill that space, likeyou're just giving them room to
think.
So don't be afraid of pausingpause, because a lot of time
(13:06):
people think well, if I pauseand the audience is going to
think again their futurethinking, they're going to think
I don't know what I'm going tosay.
Well, even if you did forgetwhat you were going to say.
Just keep talking, take abreath, move on, because your
audience has no idea what youwere about to say that you might
have forgotten, right?
(13:27):
So there's a couple.
Speaker 2 (13:29):
That sounds kind of contradictory, because you think
if I'm speaking at something Ishould be speaking, not pausing,
just keep going, going, going.
But that doesn't happen.
Speaker 3 (13:45):
So also the pace at which you speak.
So when you speak really, reallyfast and you keep like you're
telling the story and then wedid this and then we did that,
if you spoke for an entire houror even a half hour at this very
fast pace, like your audiencewould be exhausted.
Yeah, you know, because what'shappening to your audience
physiologically increase inheart rate, increase in
(14:05):
breathing rate they might beleaning in, but it's like, oh,
give me a break.
Yes, so you want to slow down.
You might speed up when you'retalking about something that's
very exciting, that you want theaudience to be on the edge of
their seats, but then you've gotto slow down to be on the edge
(14:28):
of their seats, but then you'vegot to slow down.
And here's what I realizedafter that particular accident,
after I walked away you know,like the audience heart rates
going down, breathing ratesgoing down, they're relaxing a
little bit more into their seat.
So you have this control overwhat you're sharing with people.
So vary your tone and vary yourpace, because then your
(14:54):
audience isn't expecting that,especially if you're speaking a
little bit soft and then all ofa sudden you pick up the pace,
like it just like like what,like what just happened, it's
just pattern interrupt.
Speaker 1 (15:09):
Pattern interrupt.
Kind of like having a change inthe visuals when you're like in
the post edit of a video tokeep audience retention high.
Speaker 3 (15:19):
Same sort of thing, exact same, thing, okay.
Speaker 1 (15:22):
All right.
Speaker 3 (15:23):
Our brains are just like hey, like, give me
something new, give me somethingnew, give me something new.
Oh, this is interesting.
It just keeps people on theedge of their seats.
Okay, keep them watching.
So that's another one, anotherbig one, and this is really for
oh I got a question to go alittle deeper on this pacing
thing.
Speaker 1 (15:42):
Yes, if we're changing up our pace, what's the
ideal pace for the reallyimportant information we want to
be delivered?
Speaker 3 (15:52):
Depends on what kind of information we're talking
about.
Speaker 1 (15:55):
Oh geez.
Speaker 3 (15:56):
Okay, is it really technical?
So maybe I do want to talk alittle slower, but is it
exciting, like some newtechnology?
I'm going to dive really deepinto this, but this is going to
be something that you're reallygoing to want to like dive into
and learn more about before likeother people get their hands on
this.
So now I'm getting peopleexcited about it.
I'm excited, but I might, youknow, like take my pace down
(16:19):
when I'm going through thedifferent steps, because I want
people to really hear.
Everything Like this is whatyou need to do for step one and
here's what you need to considerbefore entering into step two.
Here are some questions youneed to answer, okay.
Speaker 1 (16:35):
I feel like a listener might be thinking so.
If they're applying this invideo, where do you stand as far
as bullet pointing what you'resaying and then speaking freely,
but keeping yourself on pacewith the bullet points, or
memorizing a signature speech,if you will, word by word?
Speaker 3 (16:54):
Good question.
So there are a lot of peoplewho really do enjoy memorizing
an entire speech.
I do believe that, short of thepresentation like a five minute
or even a TED talk, a 15 minutepresentation you really might
want to memorize the entirething, but in a way that not a
script, that because we writedifferently than we speak.
(17:17):
So by being able to, with ashorter presentation,
essentially every word counts.
Speaker 1 (17:25):
So it's very so.
Speaker 3 (17:26):
It's really powerful to make sure that you use your
time wisely.
However, with a regular speech,I actually don't have a lot of
people who like to memorize frombeginning to end, but there are
two places that I do recommendthat people memorize.
That's your beginning and thenyour ending.
So the beginning being youropening and your authority
section section, and your endingbeing your call to action for
(17:48):
people.
Here's why we all get nervousbefore we're going to speak.
I still get nervous these days,even like just before I'm about
to go live and like with anaudience in somebody's group.
But if I know exactly what I'mgoing to say for those first
five to six minutes, like thebutterflies just go away and
(18:11):
then I can get into my groovefor that value section of the
presentation.
And then the reason why I sayto memorize the ending because
you will know exactly how longit takes for you to close.
So I always tell speakers likeyou should be looking up at a
clock, knowing that, okay, myclose takes eight minutes and I
(18:34):
can see that it's 10 of.
I would rather you end a littlebit earlier than go over time.
You got 10 minutes left in theroom, so it's like you can go
right into your clothes and bymemorizing it, I always want to
(18:55):
make sure that my students andmy clients get their call to
action inside of theirpresentation and not feel like
they rush through it, because ifthey rush through it or they
don't even have time for it,then the audience doesn't get
that opportunity to take thatnext step and continue learning
with you.
Speaker 1 (19:09):
Well said, well said.
Speaker 2 (19:10):
Right, right.
Speaker 1 (19:12):
Before I asked about this, you were on the verge of
sharing another tip.
Speaker 3 (19:16):
I was One that surprises people.
Speaker 1 (19:19):
One that surprises people.
Speaker 3 (19:20):
One that surprises people yeah, like they never
think of this, I've even hadother speakers say this oh, for
real.
Of course, this comes fromexperience.
Most of my tips come fromexperience.
That is a good thing.
So if you're speaking in themorning, in the evening, the
(19:42):
evening before, don't haveanything salty.
No pizza, no burger and fries.
Speaker 1 (19:47):
Really.
Speaker 3 (19:48):
Yes, because you're going to be super thirsty,
dehydrated, and then you'regrabbing for the bottle of water
that's with you on stage or onyour virtual stage and you're
drinking water.
And then you're starting to sayto yourself oh my God, I must
be nervous.
Speaker 1 (20:03):
Interesting Because.
Speaker 3 (20:04):
I'm drinking like my mouth is dry, I'm drinking a lot
of water, and then you'rebecause you're thinking that and
your audience is seeing thisand they're, they're sensing
your energy they're going tostart to think that you're
nervous too.
Speaker 1 (20:16):
Because they're seeing the physiological
response to being devoid ofwater due to last night's I
don't know networking dinner,salty food pizza.
Speaker 3 (20:25):
what have you?
Speaker 1 (20:30):
And your brain is also interpreting that too.
Okay, all right.
Speaker 3 (20:33):
And so same thing, like during like let's just say
you're speaking mid-afternoon orin the evening Make sure your
breakfast or your lunch is morewater content and not some salty
omelet and like sausages orbacon and something like that
yeah, okay, just thinking haveyou ever had like a speaker who
(20:53):
just had to use the bathroom inthe middle of their hour?
Speaker 1 (20:55):
talk then like, or they're like doing the dance.
You know the pp dance like wellI'll be.
Speaker 3 (21:04):
I'll be back in a few minutes.
Folks Now, I've neverexperienced that, but I did just
recently have a friend who saidyou know like he normally
drinks X amount of ounces ofwater, so he was drinking extra
water so that when he got to theevent then he got stuck in
Boston traffic, oh no, andliterally had to ask his Uber.
(21:26):
He was like he goes.
I had no idea what Bostontraffic was like.
And he had to ask his Uberdriver, can you pull over to a
restaurant?
Because he needed to use thebathroom.
And he said and then he goes,and it happened to him a little
too much that particular morningthat he now is just like goes,
I don't want to drink too muchwater either.
(21:47):
That he now is just like goes,I don't want to drink too much
water either.
So there is this fine linebetween like how much water and
coffee should you be drinkingbefore you are speaking?
Speaker 2 (21:57):
Yes, Right yeah.
Speaker 3 (21:59):
So that's one that most people never think of, so
just be conscious of what youeat beforehand.
Speaker 1 (22:05):
Right Makes sense.
Speaker 2 (22:07):
Yeah, good tip, good tip.
Speaker 1 (22:09):
I like it.
Speaker 3 (22:12):
Another tip that I have is more for your in-person
events.
Okay, and it comes from atheater thing, and it's about
acknowledging the cheap seatsfirst.
So when you buy tickets to goto the theater, if you buy the
tickets in the mezzanine, youknow you're far way in the back
versus the people who buytickets close to the orchestra.
(22:36):
So when you're speaking, I mean, just acknowledge the people
that are in the back of the roomand bring your eye contact to
the front, just acknowledgingpeople, so that they feel like
you see them, that they're there, they matter.
Speaker 2 (22:51):
Are you saying with eye contact or like with an
actual Eye contact?
Shout out, you know, like heyto all of you out there Chest
bump.
Hey everyone.
Speaker 3 (23:02):
Hey, if that's part of your personality that you
want to bring to the stage, likedo it, just do it consistently,
you know, just do itconsistently, but it's yeah,
it's mostly with eye contact.
Okay, I want you to feel likeyou are having a conversation
with each of those people, andhere's another one that also
(23:22):
reminds me of is speak to one,even though you're speaking to
many.
So, instead of saying how manyof you have felt, you say have
you ever felt?
you're speaking to one person,but each person ends up feeling
like you're speaking just tothem, versus the like who here
(23:46):
has, because then people arelike looking around, like no,
that's not me right?
Yeah, she's not talking to me,right?
Yeah, like those are some ofthose key things that really
make the audience remember youand that's what makes you know
your audience rave about you,refer you, you know, and love
(24:08):
like just they want you.
Refer you, you know, and lovelike just they want to keep
following you.
And whoever brought you in tospeak, you know whether you're
getting paid or you're speakingfor no fee, you know they're
just going to be like, wow, likethis person over delivered.
And then they're going to bereferring you to other places.
Speaker 1 (24:25):
Because you did define being in demand as having
people remember you by name andlooking for you or calling you
out by name.
Speaker 3 (24:34):
Yes.
Speaker 1 (24:35):
As the person who provides the solution or the
go-to expert in your niche.
Maybe we have time for one moretip, but before that I wanted
to say to the listener if youwant to be in demand, then you
can head down to the show notesbelow.
There is a link.
You should get this.
The link is speakandstandoutcomforward slash guide and that's
(25:01):
where you can get lorianne'sguide to figure out how to get
started speaking, to grow yourpodcast and exactly what to say
to get more bookings and clientsand opportunities.
That's the part I like.
But then also like in the guideis how to look and feel like a
pro, even if you've neverstepped on stage before.
Speaker 3 (25:22):
Yeah, I mean, I have over 300 episodes on my podcast,
so instead of telling peoplelike, go listen to all 300, it's
like this guide guide is tohelp people like here are my 10
most popular episodes and you'llfit into one or a number of
them.
You'll find lots of resources.
I think the other one that Iwould share with people is to
(25:45):
stop waiting.
I know this is a weird speakingtip, isn't it?
Stop waiting to be invited.
Get out there and let peopleknow that you're an available
speaker, that you have speakerin your bio.
Like claim it, just take on thetime.
Others will know like okay, soshe's a speaker.
(26:06):
So that when you do reach outto people or they reach out to
you, you will know like yes, I'ma speaker and here are the
topics that I speak on.
Just don't stop waiting to beinvited.
I see a lot of talk online aboutI'm only going to speak if I'm
getting paid to speak and I haveto be invited, like that's one
(26:28):
way of doing it, but there are20,000 events that are happening
today globally 20,000.
Now, when I went to PodFest,they had and I don't know this
number exactly, but I'm going tobe conservative and say they
probably had 10 breakoutsessions at a time every hour.
So that's 10 speakers everyhour.
(26:50):
But guess what?
Podfest counts as one event,not how many speakers they
needed.
And that number 20,000 actuallycomes from MPI, meeting
Planners International, andthey're basing that on hotel
rooms.
You know some sort of afunction room that's being
rented, but I'm speaking here onyour podcast.
Speaker 2 (27:12):
That's not including virtual events, right?
Wow, that does not includevirtual events.
That number is exponentiallygreater.
Speaker 1 (27:18):
That's cool.
I didn't pick up on that, Jamie.
Good point Still underestimated.
Speaker 3 (27:23):
yes, wow.
And here in the United Statesthere are 225,000 associations
and professional trade groups.
Wow.
Now I share that with peoplebecause, like, there's an
association for everything.
You go to the fair, you go tothe circus, there's that person
that's blowing up those balloons, those cute little thin long
balloons, and they twist andthey turn.
(27:44):
They turn into some cute littleanimal and then they hand it to
some little kid who gets allexcited about it.
Yeah, there's an associationfor that.
Speaker 1 (27:51):
Whoa Okay, all right.
Speaker 3 (27:59):
Literally everything has an association.
So I tell people like, find theassociations that have your
people, that have your idealclients, because you'll find
that association in every stateand they probably have monthly
meetings.
They might even have virtualmeetings and chances are they
have one or two conferencesevery single year.
More opportunity to get infront of your ideal clients.
Wow, good to know, yeah.
Speaker 1 (28:19):
Shoot.
Maybe I should start looking upa couple of places I remember I
had a lady named Kenya Kelly,video strategist, tiktok
specialist, and I follow her.
She was on the podcast but thenshe was also in like a group
coaching program that I was inback in the day and I remember
looking at her Facebook page andshe just shares basically every
(28:42):
time she pitches herself to anevent and she shares a lot and
she also shares the successes toan event and she shares a lot
and she also shares thesuccesses.
But then you really understandthat oh, she's on so many stages
because she really does reachout to many places and it's like
she's just so good at reachingout because she does it so often
she's done the reps yeah, she'sdone the reps and being
(29:05):
outstanding on stage
Speaker 3 (29:05):
you know like also helps.
You know I mean that that'sdone the reps and being
outstanding on stage.
You know like also helps.
You know I mean that's like thecherry on top.
But I tell people, you know,reaching out to people is like a
daily vitamin.
It's something you do every day.
So the reason why a dailyvitamin works is because you
take it every single day.
(29:25):
You don't take seven on Sundayand expect it to work the same.
You just get in the habit ofevery day.
You just reach out to oneperson, just build your database
and just reach out to them.
You can leave messages, you cansend emails, but you're
constantly getting in front ofpeople, reminding them and just
(29:47):
gathering information.
Hey, when's your nextconference?
Like, when do you start lookingand booking speakers?
You're not saying book me,you're just saying hey, I'm
interested, but I want to knowwhat your process is.
Speaker 1 (30:03):
It's actually really insightful.
I like that tip To reach out.
It doesn't have to be hey, bookme, can I speak?
It's hey.
When's your next conference?
Speaker 3 (30:13):
When do you?
Speaker 1 (30:14):
start taking speaker applications or booking speakers
.
That's great.
Speaker 3 (30:17):
So I reach out to people and I use what I call my
open the door to theconversation.
So you're just asking about theprocess and one gentleman
because I wasn't pitching myselfto be a speaker, I just wanted
to know the process he sharedwith me.
Oh, that conference, he's likewe start planning that 18 months
(30:38):
in advance.
So I was already late to theparty, is what I'm saying.
But I would not have known thatunless I had just said hey,
what's your process?
People will tell you.
They will tell you if they'rethe right person.
You know that hires thespeakers.
They'll tell you who it is ifit's not them.
(31:00):
But you're just reaching outand just like hey, I just see
that you have a conferencecoming this fall.
What's your process for findingand booking speakers?
Speaker 1 (31:09):
What's your process?
Write it down, Jamie.
What's your process for findingand?
Speaker 3 (31:13):
booking speakers.
What's your process?
People will tell you what it is.
You know, one of my pet peevesis like on Facebook.
You know some people will saylike, hey, I'm running a summit
and I need speakers.
Let me know if you'reinterested.
You have no idea what thatsummit is about, but all you'll
see is all of these answers thatsay me, me, me, me, me.
Oh, yeah, and it's like youdon't even know if what you
(31:35):
speak on is like what theirsummit is going to be about.
So I always answer with and youknow I don't always hear from
them, but I usually just say canyou tell me a little bit more
about your summit so that I cansee if my topic, which is on how
to leverage public speakingevents, would be a good fit.
Speaker 1 (31:56):
There you go, and if you don't hear back from them,
it probably wasn't meant to be,or not, that high quality of a
summit anyway.
Speaker 3 (32:02):
Exactly that would be the other tip that I would
leave people with is don't beoffended when you don't hear.
Don't be offended when you hearno, because your topic may not
be of interest.
I had a client and she was abusiness storyteller and one of
a place that was on her speakerbucket list was the marketing
(32:23):
cruise, and she pitched themcrickets.
She pitched them the followingyear, crickets.
She pitched them again,crickets.
And then she finally heard fromthem and they said we would
love to hire you to come andspeak storytelling.
(32:50):
It might have been some otheremphasis, some other topic, some
other hot topic, new trend,that was big, you know.
And then finally it was let'sbring back the storytelling so
just never know right you neverdo.
Speaker 1 (32:59):
I see that when I follow up with potential clients
and you know you get ghosted ornobody, somebody doesn't
respond.
You just your mind jumps to allthese conclusions and it almost
always is something came up intheir lives and it's just.
There's so many differentrandom things that happen to
(33:20):
people, you know, and, yeah,people can just not respond for
a number of reasons.
So we try not to take itpersonally, right, right, so we
try not to take it personally.
Speaker 3 (33:29):
Right, right, it's a skill not to take it personally,
right.
Speaker 1 (33:35):
Should put that on the wall, not to take it
personally.
Thank you for sharing all thesetips.
These are somewhere new,especially the one where we need
to pause.
I remember when I first learnedthat it's like, oh, I can pause
.
Or to enhance the effect ofwhat I'm saying and to, like,
force people to tune in.
You know, the silence sort ofbrings people back who are kind
(33:57):
of wandering and straying awayin their thoughts, like wait,
why did they stop talking?
I love these tips.
I love these tips.
Speaker 2 (34:07):
Right.
Speaker 1 (34:07):
Where can somebody find you if they want to hear
more and they've already gonedown to the show notes and
gotten the guide that we talkedabout the Be In Demand guide.
Speaker 3 (34:19):
I would say if you go right over to my website, which
is speakandstandoutcom, you canfollow me on your favorite
social and there's lots ofinformation from there and a
little.
Some great, some great like.
The directory of places tospeak is a great place to figure
out, especially if you don'tknow well.
Where can I find some of these20 000 events?
(34:40):
You know, I've laid them out insix different industries and
there's over I think there'sover 60 that are in that guide.
Speaker 1 (34:48):
That are in that directory.
Speaker 2 (34:51):
Nice Are your socials , your name or Speak and Stand
Out.
Speaker 3 (34:55):
Well, if you go to Speak and Stand Out, like my
social like, there's links tothem, yes, but you'll find me
mostly on Instagram and LinkedIn.
Speaker 1 (35:05):
The work has already been done.
Those links are in the shownotes below too.
Speaker 2 (35:10):
Thank you for making it easy Always always Thank you
for being on the podcast.
Speaker 3 (35:16):
Lorianne.
This was so much fun.
Thank you so much.
I really appreciate youinviting me onto the show.
Speaker 1 (35:22):
The honor is ours.
Speaker 2 (35:23):
Of course, yeah.
Well, until you see us or hearfrom us next time, be blessed.
And thanks for being here,lorianne.
We'll see you next time.
Bye.
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