Episode Transcript
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SPEAKER_00 (00:01):
Everyone asks me,
How do I know if Facebook and
Instagram ads will work for mybusiness, Quayjo?
Listen, if you clicked on thisepisode because you were hoping
meta ads, Facebook and Instagramads would fix a broke business
that's not already working wellorganically.
Well, that's the problem rightthere.
(00:21):
Jesus, my friend, saves.
Facebook and Instagram ads donot.
The key is having a businessthat's already performing well
organically, with at least twoout of the three things, you
know, that we can talk aboutlater on in this episode.
I will share those.
And then when that's true, adsaren't so much as a of a gamble,
(00:42):
they're more like a fuel thatamplifies what's already
working.
So today in this episode, I'mgoing to break down the three ad
components that when they worktogether will make your business
profitable.
They they tend to make funnelsprofitable in a very predictable
way.
My best clients have at leasttwo of these components, if not
all three, working in theirbusiness, Facebook and Instagram
(01:04):
ads powered by me.
Do I power Facebook andInstagram ads?
You know what I'm saying.
Welcome back to the Art ofOnline Business Podcast.
So the first component that youneed is a lead magnet.
The second component that we'lltalk about will be a repeatable
launch system.
And that third component thatyou want to have in your
(01:24):
business is a low-ticket offerfunnel.
Now, if you have two of these,usually a lead magnet and a
launch, and they're working wellorganically, then you're ready
for ads.
And if you want more specificsto answer this question, is my
business ready to profit morefrom ads?
Well, just keep on listening.
So a lead magnet, this is why itmatters.
A lead magnet proves that youcan attract and convert
(01:48):
strangers into emailsubscribers.
It means that your messaging isalready starting to be
developed.
And if you have a lead magnetthat's working, your messaging
has been developed.
As you know, if you've alreadyhad a lead magnet that converts,
at here's a stat, you can quote30% or more than 30% for warm
(02:08):
traffic, meaning that more than30% of the people that visit
your opt-in page end up optingin for your free thing.
You have probably had to work onthat messaging or even decide
among multiple lead magnetswhich one you're going to
continue using.
You already have a clearaudience, you have clear er
messaging, and you have peopletaking action to enter into your
(02:31):
business ecosphere.
Your clients probably aregetting to your lead magnet via
social media and or podcaststhat you have had yourself or
been a guest on, orpartnerships, let's say bundles
that you're a member of, or evencross promotions where you found
someone else that serves yoursame niche in a complementary,
(02:51):
non-competitive way to yourbusiness, and you two are
cross-promoting.
However, you're doing itorganically, your lead magnet is
working.
And if it's already working,then you know that you could,
provided you have one of theseother two components in your
business working well, that youcould probably start to run
Facebook and Instagram ads toyour lead magnet and expect it
(03:14):
to still work and bring in theright kind of people.
This is not an ads silverbullet.
This is Facebook and Instagramads fuel being poured on a fire
that is already burning brightlyin your business.
And that fire is fueled by goodmessaging at a clear audience.
It's the same kind of ingredientthat makes ads work.
(03:35):
The next thing that yourbusiness will want to have
already in place, working wellprofitably for you, is a
repeatable launch system.
You need a launch that's alreadyprofitable because then that
means that your offer, itsmessaging, I should say, and the
funnel that converts people thatregister for that launch into
(03:56):
your offer, be that a membershipor one-on-one services or
coaching or a coaching program,what have you, you know that
this whole launch is converting.
It could be a workshop, it couldbe a webinar, it could be a paid
boot camp, it could be achallenge free or paid.
Let me describe to you somethingbecause you might be listening
and think, Quay Joe, I'm noteven sure that I have a funnel,
(04:18):
or what do you mean by a funnel?
Ah, so I was on or I have adiscovery call at the time of
the recording of this episodethat is coming up tomorrow,
actually.
I had been introduced to thisperson and then they had filled
out an intake form and said theyhave an organic funnel where
they launch two to three times ayear.
They open their course forpeople to come in, and it's a
(04:41):
workshop launch.
They have a thousandregistrants, usually, some show
up, some don't, but more thantwo percent, that number is key
for you.
More than two percent of theregistrants end up converting
into their offer, and the launchis profitable, and this happens
organically without ads.
And to them, I said, Yes, thatdoes sound like a funnel that we
(05:02):
could run ads to and actuallyincrease the profitability of
that launch for you.
So that's what working lookslike.
You're able to have the launchrepeatably, and it reliably
brings folks into your emaillist, first of all, but then a
good percentage of those folksshow up for the launch and a
good percentage convert intoyour whatever your offer is,
(05:25):
your mid-tier offer, if youwill, or your high-ticket offer
profitably.
All right.
In that situation, ads can helpamplify the reach of that launch
and accelerate your businessgrowth and further extend
business profitability.
Now, let me tell you how you fita repeatable profitable launch
(05:46):
together with a lead magnet.
And before I do that, though,your biggest challenge is always
going to be lowering your costper lead, bringing in high
quality leads.
Okay.
And if you're having a problemdoing so to your lead magnet
with Facebook and Instagram adsthat you're running yourself,
(06:07):
that's where you should downloadmy ad testing cheat code.
It's way more valuable than itscost because it shows you and
you learn and follow the exactsame framework that I use to
lower lead costs for clients andbring in high quality leads for
them fast, like within twoweeks.
And it's not just information,though it is that, you also get
(06:31):
like behind the scenes access.
You can see me doing theframework and doing the process
in different client accounts.
So it's the steps to follow andseeing me execute those steps.
Because look, Facebook andInstagram ads, when you're
managing them, they're neverpretty.
And you can see how I kind ofroll with the punches because
they're unpredictable.
(06:52):
So click in the show notes belowand you can go and get the ad
testing cheat code.
And now back to the episode.
You want lead magnet ads andyour launch to be like a tick
and a talk on a clock.
Tick is in between your launch.
Now lead magnet ads are on andbringing in leads in a very
targeted manner into your emaillist, and then your emails are
(07:16):
nurturing them.
Your podcast episodes that youare creating are nurturing them.
The case studies of people whoyou have already served and
helped are nurturing them.
And when it's time to launchyour program again via a webinar
or a workshop or a challenge ora boot camp type thing, then you
invite your ever-growing emaillist, new subscribers, into that
(07:38):
launch.
Okay?
If you do this together,profitably, organically, in a
repeatable fashion, I'm sureyou're like smiling because your
business is working, you'reserving more people.
And if you want to continue toserve even more people by
expanding your reach, that'swhere it's a good idea for you
to be running Facebook andInstagram ads.
(08:01):
I have had the privilege ofseeing very successful
businesses and being on the backend.
Back in the first, I'm nottalking about running ads for
them.
I'm talking about when I wasjust coaching online course
creators how to improve theirfunnels and other areas of their
business.
I was on the back end of theirbusinesses and hearing lots
(08:22):
about them.
And this happened for three anda half, maybe four years, maybe
slightly more than four years.
I forget the exact, but it it'sbeen at least over 70
businesses.
And most of them, like above90%, were running Facebook and
Instagram ads.
There are a few who have beenfortunate enough to put in the
hard work consistently, as if itwere luck.
(08:42):
It's not luck to have hugeorganic followings, either on
Instagram or the king of socialmedia, YouTube, and their
organic funnels are just fuelinga highly profitable business.
But those are the exceptions.
What we usually see, and what Ihave seen, has been businesses
that were proven organically andthen decided to take it to the
(09:05):
next level of profit by runningin a very calculated way
Facebook and Instagram ads.
So the third component to thisads cocktail that will make your
already profitable business mostlikely more profitable would be
a low-ticket offer.
Low-ticket offer ads.
Now it matters becauselow-ticket offers are unique in
(09:28):
that they can create dailybuyers and add those buyers to
your email list.
And those are the best kind ofnew email subscribers because
they already bought and havethus just begun to experience
the value that you offer and theauthority that you have in your
area of expertise, and it bringsin cash flow.
(09:49):
It's hard to build a profitableself-liquidating offer from
scratch.
Usually your business will firsthave a good solid lead magnet
and a predictable launch methodto sell your offer profitably
before you ever end up having alow-ticket offer.
But do I see this frequently inbusinesses that are established
and profitable?
(10:09):
Yeah, they have low-ticketoffers.
And that happens because if youthink about it, let's say you
have a mid-tier offer that's$597.
Well, you're still going to havepeople who want the solutions
that you can provide, but maybenot at that price point because
it's out of the price range thatthey can afford.
(10:30):
Well, then you're probably orhave already, you probably will
or have already done thehomework of seeing what do
people really want and whatcould you break out of a higher
ticket course and offer as alower ticket, you know,$27 offer
that still solves a very realproblem they have and give them
(10:51):
some success, right?
We are in the business ofhelping people.
That's what we're here to do.
And if we do it right, then wecan help them in a profitable
way that helps our businessgrow, helping us therefore reach
more people and helping usachieve our own personal goals.
Okay.
So that's the concept, right?
(11:12):
Or logically, before somebody isready, if you're not to get your
to get your course or yourprogram, your main program,
maybe there's some other thingsthat they need help with along
the way.
So in this case, you're notbreaking a portion of your
course out and selling it at alow ticket price level.
Maybe you're just helpingsomebody with something that
they need.
For example, do I run Facebookand Instagram ads for
(11:35):
established online coursecreators so they can better
provide for their families?
Absolutely.
Can everybody afford adsmanagement services?
No.
Should everyone have adsmanagement services?
Absolutely not.
Some people, you maybe, mightwant to run your own ads.
So what do you need help with?
You probably need help withwriting good ad copy.
(11:57):
Can I provide templates thathave performed the best for my
clients over the past handful ofyears?
Absolutely I can, and I do sellthose.
Maybe you need help with testingads.
Lots of people do.
That's why I have the ad testingcheat code that I just messaged.
Maybe you can run ads.
Maybe you even are great atwriting copy, but you suck at
(12:18):
making visuals, or at leastyou're not sure what kind of
visuals would convert, you know,graphics, text on pictures.
So that's why I have this 2xRoas Canva ad template vault,
you know, because I've seen whathas worked well, because I've
had a team who's designed stuffthat's worked well, and other
things that haven't worked sowell.
And so I bundle those togetherat a low-ticket price point so
(12:41):
that you can win.
This is what you're doing with alow-ticket offer, a
self-liquidating offer funnel,if you will, is another way to
refer to it in your business.
And if you have that alreadyworking well organically, and
you already have a repeatablelaunch system, or definitely you
already have a lead magnetsystem that's bringing in leads
into your email list, thenprobably, especially if you have
(13:05):
those three things going foryou, you're a candidate to
benefit from Facebook andInstagram ads.
Here's a quick checklist, aself-assessment, if you will, to
see if this makes sense for you.
Do you already have a leadmagnet that is converting at 30%
or above to warm traffic?
Do you already have a launchthat is repeatedly profitable
(13:28):
without ads?
You know, if you're smilingreally big right now that your
launch is working, then yeah, itwill probably work with ads too.
All right.
Do you already have a low-ticketoffer that sells well
organically?
Does that low-ticket offer havean order bump that's aligned
that also sells well?
Does it have an upsell?
If two or more of these thingsthat I've said are big yes for
(13:52):
you, then you're ready to usethis three ad system profitably
for your business.
If not, keep doing the work thatI just kind of overviewed
earlier in this episode so thatyou can grow your business
organically before layering inads, okay?
(14:12):
And so, like, yeah, my mostsuccessful clients and
long-termist clients, longeststanding clients, they do have
at least two of those in theirbusiness.
And it's usually the lead magnetand the launch, if not three of
those, including theself-liquidating offer in their
business running, powered byFacebook and Instagram ads.
(14:32):
That's the beauty of this threead system and the profit that
comes in and the increased reachthat can happen for your
business and does happen forsome of my clients with those
three kind of ads running, ifnot just the two kind lead
magnet and a repeatable launchsystem and ads power both of
those.
So if you have these three andyou're like, Quajo, it's working
(14:56):
organically.
In fact, I might be evenmanaging my own ads already,
Quayjo, but I just don't want tomanage my own ads anymore.
So I can show up 100% in mybusiness and do something that
only I can do.
Quayo, is there a way to workwith you?
Well, there is.
In the show notes below, you canclick on this link and fill out
my ads management intake formand hop on a discovery call with
(15:19):
me.
We will see how well yourbusiness is already prepared for
ads, and we can discuss what adsmanagement would look like.
Until the next time you hearfrom me or see me, take care, be
blessed, and I'll see you in thenext episode.