The Meta Andromeda update has shaken up ad performance for a lot of online course creators but it doesn’t have to ruin your results.
- Get the 48-Hour Ad Fix Audit
I walk through a simple ad setup that works with Andromeda instead of against it, including how to adjust your ad sets, creative, and targeting so Meta’s algorithm actually helps you.
I also share why panicking (or over-tweaking) your ads makes things worse and how to keep testing the right way. Grab a tea or coffee and let’s make your ads work again in 2026.
Watch this episode on YouTube!
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Episode Transcript
You're an online course creator running one or
two of the three types offollowing ads to grow your
business revenue so you canprovide for your family, and
you're worried that your adresults have tanked because of
meta's and dramata update, oryou already have a successful
business too as an online coursecreator and you're thinking
about running ads.
Either way, everywhere that youlook is meta and dramata this,
(00:23):
meta and dramata that.
It's completely changing the adsgame.
So in this episode, we're justgonna chill.
I got my coffee.
Actually, it's not coffeeanymore, it's after two cups of
coffee, it's now tea, cinnamontea, by the way.
And we're just gonna talk abouthow to stay calm and carry on
despite meta ads or meta's anddramata update.
(00:45):
And what I specifically meanhere is you don't want to panic.
Just this morning, I was talkingwith my son and daughter at the
breakfast table.
And one thing that I said was,when we panic, our brains don't
work.
The context here is yesterday atthe swim club, my son got lost.
(01:06):
He didn't see my he didn't seemom, and he started to panic,
and he started running aroundand looking everywhere and not
staying in one spot and going toour meetup spot that we had
pre-designated.
And so he panicked.
And my kids thought it was funnywhen this morning everything's
okay.
They found each other, and youknow, he was really shooken up.
But everything, my kids thoughtit was funny this morning when I
(01:27):
said we need not to panic.
And they're like, Dad, what'spanic mean?
Or my son asked, and I was like,panicking is when you're scared,
but you get so scared that yourbrain wants you to do dumb
stuff.
And they both looked at me like,What do you eat, Quajo?
Do dumb stuff.
That's so funny.
And and it is funny, but here'swhat ChatGPT says panic is.
(01:49):
Panic is when someone suddenlyfeels scared or nervous and has
trouble thinking clearly orstaying calm.
And here's where that applies toyour Facebook and Instagram ads.
Look, Andromeda, this update,it's a big one.
And I'm not gonna go into detailabout it here, except for to say
that it's meta's solution to aFacebook and Instagram meta ads
landscape right now where thereare a lot more advertisers
(02:15):
advertising on meta platforms,and meta is attempting to figure
out how to show better ads, moretailored ads, more customized
ads to the right people with ahuge crowd of advertisers and
folks who want to see ads andget things that are beneficial
for them.
And by the way, meta does notwant to steal your money, meta
(02:35):
wants advertisers to make moremoney.
So if your ads aren't working,there's a reason.
We'll get to that.
But meta does not want you tolose money, that's its primary
business model advertising.
Therefore, if it does not figureout how to show your ads to the
right people, you as anadvertiser, I as an advertiser
will start leaving the platform.
And meta does not want that.
(02:55):
So let's just dispel that myth,okay?
But they gotta show the rightkind of ads to the right people,
and that's what it attempted todo with Meta's Andromeda update.
And yes, many things havechanged in your ad account.
From an ad manager perspective,I've looked at over 40 ad
accounts in this year, 2025, andmost of the Andromeda update
(03:16):
changes have actually beenrolling out in various ad
accounts since the end of 2024.
So here's what you need to know,and thanks for just hanging out
and talking with me.
If we don't know each other, myname is Quayjo.
I am a meta, i.e., Facebook andInstagram ads manager, solely
serving online course creatorswho are running the following
(03:37):
type of ads for their businessso they can grow their revenue
and provide for their families.
I said this at the beginning: lead magnet ads, launch (03:42):
undefined
registration ads to a repeatablelaunch that you do several times
a year, andor self-liquidatingoffer ads, i.e.
Facebook and Instagram adsrunning to a low-ticket offer
that has an order bump and thatalso has an upsell.
These are the three kinds of adswhere once your business is
(04:02):
already doing well and youroffer is selling organically,
you start to experiment withthese types of ads and you can
seriously, as an online coursecreator, grow your revenue.
Now, the simple ad setup thatwill work with the meta
Andromeda update, and I'll tellyou about not panicking, we'll
go back to there, don't worry,in a moment, is that there's
just two things.
(04:23):
If you loved to test in a bunchof different ad sets, now it's
time to test in one ad set,okay?
If you and by the way, at thetime of the recording of this
video, we still separate outtargeting for warm audiences and
cold audiences.
But you know who you are.
If you have a bunch of coldaudiences running in like five
different ad sets, put all thosecold audiences in one ad set,
(04:45):
okay?
We are stacking audiences in onead set because meta clearly is
favoring big old broadaudiences.
Speaking of broad audiences,especially if you have a bunch
of data, then you should trybroad targeting.
And all that means is choose thecountry where your clients or
your leads should be comingfrom, choose the age range, and
(05:08):
then leave all the othertargeting options open to meta.
Meta likes these kind of broadtargeting strategies and big
audiences.
Now, you have heard me say manytimes at the ad level, when
we're creating ads, that we wantto start out with, say, five
different graphics, you know,and test our way down and three
(05:28):
different ad copy and then testour way down all the way to
where we have like two or threeads that are working well for
us.
If you've coached with me, thenyou've definitely heard me tell
you as you're managing your adsets, do not have more than five
ads per ad set because thealgorithm can't decide between
those ads as well.
Your ad spin can end up gettingwasted, yada yada yada, bad
(05:51):
things happen.
Now, with the meta andromedaupdate that you all have in your
account, meta likes ad sets withmore ads.
So, as an ads manager, I amexperimenting with having 10
ads.
It's blowing my mind, but itdoes tend to work.
You can experiment with havingthat many different ads inside
of one ad set, too.
(06:12):
Okay, now back to panicking, andwe're gonna finish this episode
because my tea is almostfinished here.
If your ads were working beforeand you've seen your results
tank, maybe that happenedbecause meta suggested, oh, turn
on this option and you didwithout really understanding
what it was.
Maybe that happened because theway you're targeting Meta
doesn't favor that way oftargeting anymore.
(06:34):
Quick fix, try broad targeting.
The overall mindset here is ifsomething was working before,
test different options anditerate on that thing that was
working before until it worksagain.
Now, if you're starting offbrand new and this is your first
time running ads to your alreadysuccessful online course
business, you can start off withbroader targeting.
(06:56):
But remember that you shouldtest, you know, six ads from the
get-go.
See what ads are working, turnoff losers, keep the winners
running, bring in new ads thatare more similar to the winners,
but also now, because of themeta and dramata update, you
(07:17):
want to make sure more than everthat you have a bunch of
different ad creative.
Okay.
Even if you don't get down tochanging the messaging a bunch
to speak to, let's say,different types of customer
avatars or lead avatars, youknow, people who want to do
business with you or willbenefit from what your business
has to offer, even if you don'tspeak in different ways to
(07:39):
different pain points orfrustrations that they would
have, at least have a bunch ofdifferent ad creative and your
ad venture.
See what I did there, should gowell.
Right now, if you want me tolook at your ads that are
already running and audit them,it's a quick two business day
turnaround.
I've looked at so many ads.
You can have me look at your adsand tell you the next three
(08:02):
things that you should change inyour ad account to make your ad
work better.
That's a ad audit, and it is inbelow.
And until the next time I seeyou or you see me or hear from
me, take care, be blessed, andwe'll see each other in the next
episode.
Bye.
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