Website Design Strategies That Convert Visitors Into Customers With Krissy Chin & Claire VanBemmelen
February 12, 2025 • 30 mins
Krissy and Claire are back to share expert tips on making websites that work really well. They focus on the importance of strategy over design, explaining that your site should focus on what customers need rather than just looking attractive. Learn about common pitfalls like focusing too much on personal achievements, which might not appeal to the audience.
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They further explain the crucial balance between design and copy, emphasizing that while eye-catching visuals are important, it's the clear and compelling message that truly drives sales. Krissy and Claire also introduce their new service, "One Page Website in a Day," designed to help businesses quickly establish a compelling online presence affordably.
This episode is for anyone looking to improve their website and work well with partners, making it crucial for those aiming to enhance their online engagement and conversion rates!
Create or improve your website today: Get access to Krissy & Claire's "One Page Website in a Day" here!
Watch the previous episode on YouTube 'How Two Sisters Built a Successful Website Design Business Featuring Krissy Chin & Claire VanBemmelen'
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to the Art of Online Business podcast,
and you can see that I haveguests Chrissy and Claire back
with us, and in this episode,we're going to discuss
approaching your website withstrategy first, so that you can
convert more website visitorsinto customers quickly.
And I think, as a listener,this is really going to benefit
you, because if you have awebsite like I do, you want it
(00:22):
to be the most effective andconvertingist website ever.
So who are Chrissy and Claire?
Well, they are Kajabi experts,but they're not just experts at
Kajabi.
They have built websites fortons of online entrepreneurs
using Kajabi or ShowIt orWordPress or other platforms
(00:43):
Like have you guys done Wix?
I know you've done Squarespace.
Speaker 3 (00:46):
Yeah, I've known Wix before.
Yeah.
Speaker 1 (00:47):
So you've done all those.
Speaker 3 (00:48):
Squarespace.
Speaker 1 (00:49):
yeah, right, and so after Chrissy say it again
Shopify Shopify, too.
How can I forget that platform?
Okay, let me read the rest ofthe bio.
After Chrissy and Claireleveraged their website though
an automated funnel to enroll4,000 people into their paid
membership in just four months,chrissy and Claire knew they
(01:10):
could make greater impact byhelping ambitious entrepreneurs
get their business online with amagnetic website and automated
funnel to help them live outtheir purpose while still having
time for the people and thingsthey love.
So between Chrissy's strategicwisdom, gift for messaging and
love of sales and Claire'sbeautiful design and functional
design might I add, skills, theyare the perfect duo, and we
(01:32):
talked about just how good of aduo they are in the previous
episode, which is linked up inthe show notes below.
If you're curious about how asister team works together and
even some of the highs and lowsthat they've gone through as
they have built their businessand this iteration of it, please
have a listen to that episode.
But I can say their uniqueapproach to how they build
(01:53):
websites ensures it's not just alanding page but a place your
people want to be and takeaction, and that, at least for
me, is the kind of website Iwant to have A website that
people like and want to takeaction because the website is
set up right.
Chrissy Claire, welcome back tothe show.
Yeah, thanks for having us.
You're absolutely welcome.
So, with the theme beingwebsite strategy first, so that
(02:16):
you can actually convert, I wantto know the biggest mistake
that you see your clients havemade, who are hiring you for a
website makeover.
Speaker 2 (02:25):
Oh, that's a great question and twofold right,
Because there's mistakes in thecopy and mistakes in the design.
One is not having clarity onreally what they're doing, and
so they actually we see this allthe time just putting their
website as, like their about me,go on a date with me, type of
(02:46):
website.
I would say.
When people are beginning andwe see their websites, that is
the thing that most people aredoing is they're really
highlighting themselves and nottheir ideal customer, and so
that is probably the most commonmistake that I see people
making in the actual content.
Speaker 1 (03:05):
Okay.
Speaker 2 (03:06):
Claire, I don't know if you have one for design.
Speaker 3 (03:09):
Overdesigning.
I know that sounds like such ablanketed yeah what does that
mean?
Untangible thing.
I think a lot of times peoplewill start putting things quote
unquote down on paper, startputting things quote unquote
(03:31):
down on paper and it it's likethey either have way too much
detail in their pictures, waytoo many colors, all layered
with all like text and differentfonts, because they're trying
to figure out what that, whatthat cohesive brand is, and so
they just do it all.
And I, you know Chrissy's alllike her taglines are done is
better than perfect.
And what was the other one,chrissy, with action, action,
(03:53):
clarity.
For me, that action of justputting it all on paper is the
clarity of like less is moreright, like.
That's what I usually startwith less, you can always build
on top of it.
So I find that oftentimes it'sover-designing and or not enough
(04:13):
visual breaks on the page, justlots and lots of texts trying
to you know word vomiteverything that you do,
everything that you offer,everything that it makes you
credible for the thing that youprovide, and never just giving
them a break as they'rescrolling to take in the thing
that you're you're talking tothem about.
(04:34):
So, yeah, so when it comes withwebsites that like visual break
, that negative space, thatability to break up text so that
they stop.
The scroll is one of the mostimportant things in design.
Speaker 1 (04:48):
Break up text so that it stops the scroll.
What's some of your favoritedesign elements, if we're
talking about strategic designelements that help website
visitors convert.
Speaker 3 (04:59):
Well, as far as visitors converting, that's
different than my favoritedesign elements.
Okay.
Speaker 1 (05:04):
Okay.
Speaker 3 (05:07):
As far as converting, I think that clear, visible
buttons and direction as towhere to go next and what to do
next is the most important thing.
And then, in order to helpsomeone stop to read so that
they have the opportunity toconvert, there can be some great
(05:27):
tools, depending on theplatform.
I, you know, I alwaysappreciate of like a banner
parallax or it's called.
It's called a parallax, butit's like a background feature.
I can show you, when we kind ofmaybe dive into your audit kind
of, some examples.
Speaker 1 (05:43):
Oh, is that the thing where, like, the foreground
moves and there'll be like asolid section, so to speak, and
then that section is like almostscrolling up over a fixed, very
tall background?
Speaker 3 (05:56):
Yeah, it just creates a little bit of a dynamic for
that reader to pause and readthe text.
That's there.
So maybe in you know, in alittle bit I can pull up one of
our sales pages and and and showyour audience who can watch the
video.
It's just it, it just createsthat.
Stop action, whether it ismovement to call out the thing
(06:17):
you want to call out.
Animation is also great, butthat again, less is more.
Use that sparingly.
You don't want everything to beflying in or flipping around,
really like in a moment whereyou want the viewer to just stop
.
That's when you would bringthat in.
Speaker 1 (06:32):
Gotcha All right, so you're not bringing back the
MySpace kind of websites.
Speaker 3 (06:38):
With the falling stars and the emo music in the
background, retiring that I sayI use those examples because
that's exactly what I had on mylife I think we all did.
Speaker 1 (06:51):
I think we well, I did not have falling stars, just
to be clear but, and theyweren't, they weren't pink minor
?
No, they were not.
They were not pink.
Do you remember way back in theday actually no, I think I'm
quite a bit older than you guys.
Do you remember that websitecalled Hamster Dance?
Speaker 2 (07:06):
I mean vaguely.
Speaker 1 (07:08):
Of the internet.
I don't know if I ever askedJeans to show me that there's
another old school name.
Oh man, that website was a trip.
It was just a bunch of dancinghamster sprites and they used to
, and the song would play.
Speaker 3 (07:28):
Oh yeah, I remember that yeah.
Speaker 1 (07:30):
So you talk about strategy and I know that you
mentioned, chrissy, ad copy.
So so far we've talked aboutdesign.
But what is it?
Is it the design?
Is it the copy that matters?
Would you rather have?
I mean, cause, claire, you'rethe designer I don't think you
mentioned in the previousepisode who really kind of
spearheads the ad copy.
But I really want to know, likeif you had to pick an ugly
(07:52):
website with great copy or abeautifully designed website
with poor copy, which would itbe?
And I'm pushing you have topick one.
Speaker 2 (08:00):
We're each going to pick the opposite, because I
want that copy and that message,like I want that messaging to
be good, but they just play suchan equal role.
But I'm going to go withmessaging and copy because
that's my zone of genius.
Speaker 3 (08:13):
Clayjo, I believe it was out.
The podcast you did with onBadass is the New Black, where
you said you have experienced orno.
Maybe it was on our access tothe experts.
You said you've experiencedhorrible, horrible.
Maybe it was on our access tothe experts.
You said you've experiencedhorrible, horrible design that
has amazing conversion.
Speaker 1 (08:29):
Sales pages.
Speaker 3 (08:30):
yes, Sales pages and that really hit a chord because
as a designer, I think thatdesign is so important, but I
think numbers also don't lie.
And one of our peers, brad.
He has a sales page thatconverts extremely well and on
my end as a designer I would goin and definitely change things
(08:50):
up, but it works for him, ittranslates really well and he
gets really good conversions.
So I actually am going to saycopy yeah.
Speaker 2 (08:58):
Just think about it.
If the messaging is not clearand your person is very confused
because they don't know whatyou're providing, what to expect
, where to go next, Like it'sjust they don't know what to do,
they're not going to take anyaction.
So there's not even anopportunity yet to you know,
help, overcome, overcome that.
(09:18):
So you definitely, and this islike in our formula we use the
solid framework to do websitesand the copy is technically the
I in solid, irresistible copy.
It comes before design.
The copy informs the design.
So if the copy is not there,then we're going to be lost and
not take action.
Speaker 3 (09:38):
And just think about all of the ads you get hit with
that.
Are you know?
On my Instagram ads you get hitwith that, are you know?
I, on my Instagram, I I get hitconstantly with ads from
companies for pushing the exactsame product.
But there's a bunch ofdifferent companies that do it,
right?
I don't know what that style ofbusiness is called, but you may
know.
But I start to I'm like I'llsee that product to be like, oh,
(10:00):
that's really cool.
I'll go to the website and thecopy isn't clear about what it
is they're actually even pushingand what it is that they're
trying to get me to buy.
Because it's this like genericcompany, possibly in China.
That is questionable at best,and the design can be amazing,
(10:20):
but if I don't know exactly whatit is that I'm about to
possibly try to purchase, that'sterrifying, like I'm going to
get scammed, right?
So you have to be really clear,honest and straightforward.
The copy has to be good or it's.
You're kind of in thisdangerous zone gotcha random
(10:45):
fact.
Speaker 1 (10:45):
Please refuse to segue because we're going to
keep this train moving, but Idid used to be a project manager
at a company in china that madetouch phone or touch touch
screens for the iphone.
Back in the day okay, part ofmy 12-year stint in china fun
facts about Cuejo intermission.
Fun facts about Cuejointermission.
All right, so, as I'm sharingscreen and I allow my computer
(11:08):
to share screen, all right, hereit is what is going on, there
it is.
Speaker 2 (11:14):
I want to make a little note before we dive in
that.
Just two things.
One small businesses that havea website grow two times faster
than those without.
Speaker 1 (11:26):
Whoa.
Speaker 3 (11:26):
So, yeah, oh, and I'm going to show you how we
showcase that in a design.
Speaker 2 (11:30):
So that alone, like if you're listening and you
don't have a website and you'relike, but I don't know all the
ins and outs and I'm not superclear on my offer yet or I don't
have this freebie set up, don'twait, or I don't have this
freebie set up, don't wait, andwe'll get to being really simple
to start.
But small businesses with awebsite grow two times faster.
(11:56):
Customers 70% of customersvisit a website before they
purchase.
If you don't have one, you'realready being left behind the
other people that do.
It's 2025, now right.
Like, what business doesn't havea website and the amount of
confidence that it brings toyour business?
We just hear this time and timeagain and people like I just
want to feel more confident.
I want to feel like a legitbusiness owner.
Websites do that and, yes, yourwebsite can improve over time
(12:19):
and you know, if you do yours onyour own without any support,
it's.
You know it's not going to bethe best and that's okay, but
like you can get better at itand so that's if that's also you
where you're like, okay, yeah,I started a website because I
know I need one and I wanted one, but I've never had support,
either from a template or fromsomeone giving me instruction or
(12:40):
someone doing it for me.
Likely.
You're missing a lot of keypieces in the strategy of
getting your business online andshowcasing it, and so just want
to put that out there, thatthis is a really important,
critical part of your business,and to have a simple one, even
before you have all of theanswers to your business or
(13:01):
multiple offers and things likethat, it's really important.
Speaker 1 (13:04):
You know before we even talk about my website.
Having said that, I feel likethe listener needs to know about
this new service that you guyshave rolled out.
Can you share a little bitabout that, Because I feel,
having worked with somebody onmy website before, I feel like
everyone needs and deserves awebsite that works and that's
simple.
Can you talk about what youwere telling me about?
Speaker 2 (13:25):
Yeah, so it's called the one page website in a day.
And this offer really cameabout because there were so many
people that A we know everybusiness needs a website.
But then so you're like, okay,I need a website.
People don't either have theconfidence to get moving and
(13:48):
write the copy Again, like maybeyou're not a copywriter and
you're like I just have no ideawhere to start, and so you just
you don't right, you don't start.
Or they think I need a seven to10 page website and I don't
have a five to $10,000 budget tohave someone do it for me.
And so you wait, and you waitand you wait, and that is really
(14:08):
hindering your business growthand your confidence to put
yourself out there.
And so it was like you knowwhat?
You only need a page to start,a one pager that can highlight
what your business is like, whatyour business is, who you're
serving, what you have to offerand getting them to take that
(14:30):
first step in the journey withyou, whether it's just getting
on your email list like Ihaven't figured out my offer
completely, I'm just going tostart growing my email list or
you have an offer to sell and soyou're highlighting that right,
so that's part of the strategyis just understanding what's
that one step you want them todo.
But that was really how thisoffer came to be the one-page
(14:50):
website in a day.
So we can stop making excuses.
So you don't have to be acopywriter, you don't have to
know what to write.
We've created these incredibleAI prompts where you literally
answer I think it's like five orseven questions about your
business, and they don't evenhave to be super elaborate.
You don't have to have all theanswers.
(15:12):
If you know who you're serving,what your offer is or could
potentially be, and a few otheranswers about your business, ai
will write your copy for youbecause of the prompts we've put
in to instruct it to do so.
10, 15 minutes, you'll havewebsite copy written, and then
(15:33):
there's the design part, right?
So we have to get the greatcopy first and then the design.
How do we make it lookincredible?
Well, claire's pre-built thesedesigns, pre-designed them for
you to follow how we'veinstructed it to write the copy,
and so it's alreadypre-designed and you can either
update it with your existingbrand colors or choose from one
(15:53):
of 50 that she's handcrafted andselected, designed colors
together to plug those in andjust make some modifications and
update that and so, literallyin hours, you will have a
professional website set up,ready to share with people.
And also we had people comingto us like, oh, I booked this
talk, or I'm speaking in thisFacebook group, or I'm speaking
(16:16):
at a conference and I have zerowebsite to show them, and it's
like can we just get a one pager?
And it's like, yeah, absolutelyso.
It's like you have this oneprofessional place that presents
you as the professional thatyou are, the legit business
owner that you are to startshowcasing either an offer or
growing your email list.
And so that is, you know, thegreatest place to start.
(16:39):
If time and budget is not onyour side, it is, you know,
unequivocally, the best way tostart.
Speaker 3 (16:47):
Yeah, and we have strategically designed it for
growth.
So each section, so you know,on this quote unquote one page.
It's not just a landing page,it's a page with like, with
anchor menus and a way forsomeone to click on services at
the top and it brings them tothe services section and it's a
short synopsis of what theyoffer so that when they're ready
(17:09):
to create a sales page for thatservice, you can then flip that
and make that a link to thatpage.
The about section is like thismini about, and when they're
ready to build on their aboutand have their own about page,
they can then link that sectionto the about page.
So that page is designed forgrowth.
But it's a great jumpstart whenyou don't have the capacity to
(17:32):
build on all these other pagesjust yet.
Speaker 1 (17:34):
Sounds to me it's like the literal one pager that
a website, like a website designdynamic duo, thinks you should
have.
If you can only have one pageand you two are used to
designing out, you know websiteshave multiple pages- and that
to me sounds like a veryworthwhile investment.
So I'm linking that up in theshow notes below and we're going
(17:58):
to wrap this episode up withonly the two things,
strategically, that each of youwould change.
Looking at my homepageSelfishly, I get to benefit.
The listener gets to see andmaybe apply some of these
strategies to their own page.
I put a link in the privatechat for you, by the way, so
that you can just scroll aroundand talk about what you want to
(18:21):
talk about, and I'll keep upwith you by moving the visuals
to wherever you're addressing.
Speaker 3 (18:27):
I'm, first of all, love your site.
I just chuckled because it sayschoose your own ads venture.
That's clever.
Okay, Kristen, you want to gofirst?
Speaker 2 (18:39):
Oh gosh.
Well, without having reviewedany of the copy, I mean just
first and foremost what's at thevery top here, or, if you
scroll back up, love this veryclear.
You know, normally I wouldn'tintroduce the owner, but I think
again, you guys have thisunique dynamic where there's two
(18:59):
of you, so it's kind of fun andyour picture is going along
with it.
So I'm not X-ing that, but themain your strategic Facebook and
Instagram ads partners veryclear.
If I'm literally reading theone sentence, I know what you do
.
You do ads for Facebook andInstagram.
And then the second line, oursub headline usually adds a
(19:22):
little bit more.
Sometimes that could tellsomeone what type of person
you're drawing in.
So that business owner.
But you've gone a differentangle and I don't hate it.
It's actually quite great.
We'll bring you more leads,profits and sales.
So you're going transformationfocused here and so you're
saying here's what we do ads andInstagram and here's what we're
(19:43):
going to do for you.
We're going to bring you moreleads, profits and sales.
So if I'm your visitor comingto here, it's very clear on what
you do and the outcome you'retrying to get.
So if I'm not someone who'slooking for more leads, profits
and sales.
I know I don't need to waste mytime here, okay.
So you've done an incrediblejob about being very clear,
(20:04):
getting them excited about howyou're going to help them, which
makes them want to move down,and you've done that visual of
the arrow Like, if, like.
Basically, if you're likingthis, keep moving down.
I'm loving the top part already.
Speaker 1 (20:17):
Okay, what are you not loving so much?
Speaker 2 (20:21):
I mean so far.
Again, like I've, I have hardlylooked at it at all, but I like
this.
You know, which sounds mostlike you if you have sort of
different avenues that you needpeople to take, like, for
example, for hours done for youservices or DIY, and we're
actually going to update ourwebsite for this.
It's sort of like highlightingthose couple different things,
(20:43):
because the messaging might needto be different for each one.
It might be a very differentclient.
So I like this part.
And, of course, like Clairesaid, the copy, that ad venture.
It's great to have in your voiceand your branding, because you
guys do ads and it fits wellbeing careful about not being
(21:04):
too clever to where it breaksthe clearness, and so this, I
think, again, you're doing itgreat here.
I have a product and want tostart.
Before you decide to learn fromus, let's make sure we're a
great fit.
Yeah, so I like that.
You're kind of highlightinghere the three options and
you're highlighting yourservices up high and then you
(21:24):
get into the about.
So, again, I think you're doinga great job here.
In terms of layout.
This is how you know howhierarchy, how we have our one
page website in a day, right,you're featuring your things and
then a little bit about you,okay, or actually this is these
are your connection points withthem, right, what we know about
you, right?
So you're trying to connectmore with the audience, so I
(21:46):
haven't read the copyspecifically.
Speaker 1 (21:49):
I mean, it's just basically saying yes, we're
connecting, but also kind ofcalling out who we want to work
with.
Speaker 2 (21:54):
Yeah, Yep, exactly, so you need that again.
That's a big piece that mostbeginners are missing on their
website.
They're jumping straight to whothey are and not like
connecting with them what youshould know about us.
Okay, and so here now you'rebuilding credibility for
yourself, right?
So it's like if I'm a strangerand I don't know you, it's like,
okay, but why are you two theperfect people?
(22:16):
And so you've got thisinformation in here.
So, again, I think you're doinga great job.
The text is short.
Speaker 1 (22:22):
Wow, I guess the website passes mustard.
That is great.
Speaker 2 (22:27):
All right, this is exactly what you need.
Let's scale your business withpaid ads.
Here's how it works.
Okay, here, I love this section.
It's very clear.
If you're like okay, if you'restill with me on this page,
you're still following, you'restill interested Let me show you
how it works.
And you've got it broken intothree different steps, which
(22:50):
makes it very clear, so it's notoverwhelming.
So someone knows exactly whatto do breaking it down.
And then there's one buttonstart your journey.
Speaker 1 (22:55):
Cool.
Speaker 2 (22:55):
So loving that and then here.
So this is similar to like usin terms of DIY or one-on-one.
So, having these two differentand really breaking them apart
to describing that person.
So love what you've done here,yeah.
Speaker 1 (23:10):
All right, all right, I'm feeling better about myself
.
Speaker 2 (23:13):
Yeah, I love it.
Now you've got testimonials inhere.
Speaker 1 (23:18):
And I think I will add for the listener, like I
didn't design this myself.
I actually paid somebody, asales copywriter, to look at my
website and she happened to redothe page.
Highly worth it to get the helpof a specialist, even if you're
(23:46):
like I'm not sure where themoney would come from.
You will benefit by hiringsomebody who's good at what
they're doing.
Your business will benefit andit will speak.
It will grow much more quicklyand it could be taken like oh
yeah, I'm just promoting theguests on this show, but no, I'm
speaking from a person who hasput my money exactly where my
(24:07):
mouth is and hired somebody towork on my website and it shows.
Speaker 3 (24:13):
Do you want to hear my design feedback?
Speaker 1 (24:17):
Sure If you have the time.
I want to be respectful of yourtime.
Speaker 3 (24:21):
Yeah, I will share my screen, so that.
Speaker 1 (24:24):
You can share your screen.
Speaker 2 (24:27):
I can tell that I mean I'm like, now that you've
said I hired someone, I meanthat's what I was sort of
thinking.
I was like either Quajo'sreally good at this or he hired
someone to help him, becausemost people when they hand over
a website, they did themselves.
If it's not their zone ofgenius.
It does not look like this.
So it is very like you paidprobably very good money for
(24:48):
this.
You got your money's worth here.
They did a very good job beingclear, being concise, taking
them through, making what couldfeel like a very overwhelming
topic very simplified, and Iknow exactly what to do.
So that's a great start, andthen Claire will add to the
design.
Speaker 3 (25:05):
For your viewers that can see your site.
I think one thing you did areally great job on this is what
I was saying earlier.
Where it's there's visualbreaks, you're giving them
bite-sized pieces and thentelling them keep reading.
I think you do an amazing jobon your site.
A lot of negative space aroundit so that people have the
(25:29):
opportunity to digest in little,bite-sized pieces.
One thing these arrows Ithought that they were just
saying like this is the path.
So yeah, so think about that.
These are buttons, these arelinks to go to the pages for
each one of these adventures.
So I would I would maybe thinkabout making that button a real
(25:51):
button Cause, cause I didn't.
I didn't know until I scrolledover it that that was actually a
place to go to.
I thought that it was just ohokay, so I could be this, I
could be this or I could be this.
As far as the three differentpaths you can take, I didn't
realize that that wasnecessarily an opportunity to
take that to work more.
(26:12):
And then, just a quick side note, they're cracking down on ADA
compliance for the blind onwebsites.
So something that is reallybeneficial and important and
required in a lot of states isto make sure your buttons and
your links are very clear aboutwhere they're going to go,
because if you have an autoreader, that needs to be able to
(26:34):
be communicated, so you do areally great job with learn more
about us here, like they knowthat they're going to learn more
about you.
Right, start your ads journey.
Like those buttons are great.
That's all I really have for,like that top bit.
Everything else feels, feels sogreat.
And then this section here Iwould you, don't you?
When I scroll through yourentire site, it's the duo I see
(26:58):
pictures of of you twothroughout, but I don't see any
pictures of you connecting withyour audience.
So I think that you are a greatfit to diy or get coaching on
your ads if we can give youone-on-one assistance.
Having an image above thatshows that work.
Maybe it could be sock photo,but just a way to paint the
(27:19):
visual picture of of that.
The end user, your ideal client,is always really helpful on a
page so that they have anopportunity to stop and be like
oh, this, this, like this imagelooks like I'm working on it on
my own, or this image looks likecoaching.
What are they about to tell me?
So it stops them, so that theyread the content that mirrors
(27:41):
the visual.
Speaker 1 (27:43):
Gotcha.
Speaker 3 (27:44):
Okay, and then it's always nice to have faces of
your testimonial people, if theyconsent and are okay with it.
But having an image of yourtestimonials or who is speaking
about you is always great tohave too.
Just a little more visual,though that would be my notes.
Speaker 1 (27:58):
Okay, cool.
Well, thank you for that veryconcise Like.
I agree, I like what you'resaying.
I will talk to my team andchange it.
Thank you for that.
What's the last thing?
We did this in the last episode, but let's say somebody was
really busy and listening tothis episode got the strategy,
saw the website, even had somepractical takeaways, which they
(28:22):
did get, about what they coulddo to change their own website.
What is the absolute one thingyou would want somebody to
remember and take away fromtheir time with you today if
they weren't able to follow upwith you or go down to the link
in the show notes below andlearn anything more about you?
Speaker 2 (28:38):
For me it would just pick one thing, because I'm sure
there was a long laundry listof things and that can create
overwhelm and analysis,paralysis and all that.
Pick one thing that you're likeI could do this in the next
week and then mark it in yourcalendar and do that one thing,
just that one little baby step,like okay, I'm just going to fix
(29:00):
the top part of my page rightor something.
So for me that's it.
Just pick one thing, claire.
Speaker 3 (29:05):
Yeah, I mean, I was going to say just get started.
So I think that aligns prettywell.
I think we have a lot of peoplethat and Chrissy spoke to this
earlier that are resistantbecause it feels overwhelming,
it feels daunting In true Nikeform.
Just do it, you know it's.
It's that first step and, yeah,things get easier as you keep
(29:27):
taking baby steps.
Speaker 1 (29:29):
Well, thank you for being so generous as to share
your time with us so that me andthe listener could get a lot
better about being morestrategic with our websites, and
I really appreciate you beingon the show Of course, so glad
to be here and we cannot wait toconnect with anyone out there
that's listening right now.
Speaker 2 (29:49):
Like, please connect with us.
Send us your messages, like welove communicating on Instagram
and the DMs and havingconversations back and forth,
and whether you want us to justpeek at your website and give
you a little tip, like we'rehere for it.
Speaker 1 (30:03):
Right on.
That link is going to be, or itis in the show notes below.
Right on.
That link is in the show notesbelow.
And until the next time you seeme or hear from me, take care,
be blessed and we'll see you inthe next one.
Speaker 3 (30:15):
Adios, bye.
Welcome back to the Art of Online Business podcast,
and you can see that I haveguests Chrissy and Claire back
with us, and in this episode,we're going to discuss
approaching your website withstrategy first, so that you can
convert more website visitorsinto customers quickly.
And I think, as a listener,this is really going to benefit
you, because if you have awebsite like I do, you want it
(00:22):
to be the most effective andconvertingist website ever.
So who are Chrissy and Claire?
Well, they are Kajabi experts,but they're not just experts at
Kajabi.
They have built websites fortons of online entrepreneurs
using Kajabi or ShowIt orWordPress or other platforms
(00:43):
Like have you guys done Wix?
I know you've done Squarespace.
Speaker 3 (00:46):
Yeah, I've known Wix before.
Yeah.
Speaker 1 (00:47):
So you've done all those.
Speaker 3 (00:48):
Squarespace.
Speaker 1 (00:49):
yeah, right, and so after Chrissy say it again
Shopify Shopify, too.
How can I forget that platform?
Okay, let me read the rest ofthe bio.
After Chrissy and Claireleveraged their website though
an automated funnel to enroll4,000 people into their paid
membership in just four months,chrissy and Claire knew they
(01:10):
could make greater impact byhelping ambitious entrepreneurs
get their business online with amagnetic website and automated
funnel to help them live outtheir purpose while still having
time for the people and thingsthey love.
So between Chrissy's strategicwisdom, gift for messaging and
love of sales and Claire'sbeautiful design and functional
design might I add, skills, theyare the perfect duo, and we
(01:32):
talked about just how good of aduo they are in the previous
episode, which is linked up inthe show notes below.
If you're curious about how asister team works together and
even some of the highs and lowsthat they've gone through as
they have built their businessand this iteration of it, please
have a listen to that episode.
But I can say their uniqueapproach to how they build
(01:53):
websites ensures it's not just alanding page but a place your
people want to be and takeaction, and that, at least for
me, is the kind of website Iwant to have A website that
people like and want to takeaction because the website is
set up right.
Chrissy Claire, welcome back tothe show.
Yeah, thanks for having us.
You're absolutely welcome.
So, with the theme beingwebsite strategy first, so that
(02:16):
you can actually convert, I wantto know the biggest mistake
that you see your clients havemade, who are hiring you for a
website makeover.
Speaker 2 (02:25):
Oh, that's a great question and twofold right,
Because there's mistakes in thecopy and mistakes in the design.
One is not having clarity onreally what they're doing, and
so they actually we see this allthe time just putting their
website as, like their about me,go on a date with me, type of
(02:46):
website.
I would say.
When people are beginning andwe see their websites, that is
the thing that most people aredoing is they're really
highlighting themselves and nottheir ideal customer, and so
that is probably the most commonmistake that I see people
making in the actual content.
Speaker 1 (03:05):
Okay.
Speaker 2 (03:06):
Claire, I don't know if you have one for design.
Speaker 3 (03:09):
Overdesigning.
I know that sounds like such ablanketed yeah what does that
mean?
Untangible thing.
I think a lot of times peoplewill start putting things quote
unquote down on paper, startputting things quote unquote
(03:31):
down on paper and it it's likethey either have way too much
detail in their pictures, waytoo many colors, all layered
with all like text and differentfonts, because they're trying
to figure out what that, whatthat cohesive brand is, and so
they just do it all.
And I, you know Chrissy's alllike her taglines are done is
better than perfect.
And what was the other one,chrissy, with action, action,
(03:53):
clarity.
For me, that action of justputting it all on paper is the
clarity of like less is moreright, like.
That's what I usually startwith less, you can always build
on top of it.
So I find that oftentimes it'sover-designing and or not enough
(04:13):
visual breaks on the page, justlots and lots of texts trying
to you know word vomiteverything that you do,
everything that you offer,everything that it makes you
credible for the thing that youprovide, and never just giving
them a break as they'rescrolling to take in the thing
that you're you're talking tothem about.
(04:34):
So, yeah, so when it comes withwebsites that like visual break
, that negative space, thatability to break up text so that
they stop.
The scroll is one of the mostimportant things in design.
Speaker 1 (04:48):
Break up text so that it stops the scroll.
What's some of your favoritedesign elements, if we're
talking about strategic designelements that help website
visitors convert.
Speaker 3 (04:59):
Well, as far as visitors converting, that's
different than my favoritedesign elements.
Okay.
Speaker 1 (05:04):
Okay.
Speaker 3 (05:07):
As far as converting, I think that clear, visible
buttons and direction as towhere to go next and what to do
next is the most important thing.
And then, in order to helpsomeone stop to read so that
they have the opportunity toconvert, there can be some great
(05:27):
tools, depending on theplatform.
I, you know, I alwaysappreciate of like a banner
parallax or it's called.
It's called a parallax, butit's like a background feature.
I can show you, when we kind ofmaybe dive into your audit kind
of, some examples.
Speaker 1 (05:43):
Oh, is that the thing where, like, the foreground
moves and there'll be like asolid section, so to speak, and
then that section is like almostscrolling up over a fixed, very
tall background?
Speaker 3 (05:56):
Yeah, it just creates a little bit of a dynamic for
that reader to pause and readthe text.
That's there.
So maybe in you know, in alittle bit I can pull up one of
our sales pages and and and showyour audience who can watch the
video.
It's just it, it just createsthat.
Stop action, whether it ismovement to call out the thing
(06:17):
you want to call out.
Animation is also great, butthat again, less is more.
Use that sparingly.
You don't want everything to beflying in or flipping around,
really like in a moment whereyou want the viewer to just stop
.
That's when you would bringthat in.
Speaker 1 (06:32):
Gotcha All right, so you're not bringing back the
MySpace kind of websites.
Speaker 3 (06:38):
With the falling stars and the emo music in the
background, retiring that I sayI use those examples because
that's exactly what I had on mylife I think we all did.
Speaker 1 (06:51):
I think we well, I did not have falling stars, just
to be clear but, and theyweren't, they weren't pink minor
?
No, they were not.
They were not pink.
Do you remember way back in theday actually no, I think I'm
quite a bit older than you guys.
Do you remember that websitecalled Hamster Dance?
Speaker 2 (07:06):
I mean vaguely.
Speaker 1 (07:08):
Of the internet.
I don't know if I ever askedJeans to show me that there's
another old school name.
Oh man, that website was a trip.
It was just a bunch of dancinghamster sprites and they used to
, and the song would play.
Speaker 3 (07:28):
Oh yeah, I remember that yeah.
Speaker 1 (07:30):
So you talk about strategy and I know that you
mentioned, chrissy, ad copy.
So so far we've talked aboutdesign.
But what is it?
Is it the design?
Is it the copy that matters?
Would you rather have?
I mean, cause, claire, you'rethe designer I don't think you
mentioned in the previousepisode who really kind of
spearheads the ad copy.
But I really want to know, likeif you had to pick an ugly
(07:52):
website with great copy or abeautifully designed website
with poor copy, which would itbe?
And I'm pushing you have topick one.
Speaker 2 (08:00):
We're each going to pick the opposite, because I
want that copy and that message,like I want that messaging to
be good, but they just play suchan equal role.
But I'm going to go withmessaging and copy because
that's my zone of genius.
Speaker 3 (08:13):
Clayjo, I believe it was out.
The podcast you did with onBadass is the New Black, where
you said you have experienced orno.
Maybe it was on our access tothe experts.
You said you've experiencedhorrible, horrible.
Maybe it was on our access tothe experts.
You said you've experiencedhorrible, horrible design that
has amazing conversion.
Speaker 1 (08:29):
Sales pages.
Speaker 3 (08:30):
yes, Sales pages and that really hit a chord because
as a designer, I think thatdesign is so important, but I
think numbers also don't lie.
And one of our peers, brad.
He has a sales page thatconverts extremely well and on
my end as a designer I would goin and definitely change things
(08:50):
up, but it works for him, ittranslates really well and he
gets really good conversions.
So I actually am going to saycopy yeah.
Speaker 2 (08:58):
Just think about it.
If the messaging is not clearand your person is very confused
because they don't know whatyou're providing, what to expect
, where to go next, Like it'sjust they don't know what to do,
they're not going to take anyaction.
So there's not even anopportunity yet to you know,
help, overcome, overcome that.
(09:18):
So you definitely, and this islike in our formula we use the
solid framework to do websitesand the copy is technically the
I in solid, irresistible copy.
It comes before design.
The copy informs the design.
So if the copy is not there,then we're going to be lost and
not take action.
Speaker 3 (09:38):
And just think about all of the ads you get hit with
that.
Are you know?
On my Instagram ads you get hitwith that, are you know?
I, on my Instagram, I I get hitconstantly with ads from
companies for pushing the exactsame product.
But there's a bunch ofdifferent companies that do it,
right?
I don't know what that style ofbusiness is called, but you may
know.
But I start to I'm like I'llsee that product to be like, oh,
(10:00):
that's really cool.
I'll go to the website and thecopy isn't clear about what it
is they're actually even pushingand what it is that they're
trying to get me to buy.
Because it's this like genericcompany, possibly in China.
That is questionable at best,and the design can be amazing,
(10:20):
but if I don't know exactly whatit is that I'm about to
possibly try to purchase, that'sterrifying, like I'm going to
get scammed, right?
So you have to be really clear,honest and straightforward.
The copy has to be good or it's.
You're kind of in thisdangerous zone gotcha random
(10:45):
fact.
Speaker 1 (10:45):
Please refuse to segue because we're going to
keep this train moving, but Idid used to be a project manager
at a company in china that madetouch phone or touch touch
screens for the iphone.
Back in the day okay, part ofmy 12-year stint in china fun
facts about Cuejo intermission.
Fun facts about Cuejointermission.
All right, so, as I'm sharingscreen and I allow my computer
(11:08):
to share screen, all right, hereit is what is going on, there
it is.
Speaker 2 (11:14):
I want to make a little note before we dive in
that.
Just two things.
One small businesses that havea website grow two times faster
than those without.
Speaker 1 (11:26):
Whoa.
Speaker 3 (11:26):
So, yeah, oh, and I'm going to show you how we
showcase that in a design.
Speaker 2 (11:30):
So that alone, like if you're listening and you
don't have a website and you'relike, but I don't know all the
ins and outs and I'm not superclear on my offer yet or I don't
have this freebie set up, don'twait, or I don't have this
freebie set up, don't wait, andwe'll get to being really simple
to start.
But small businesses with awebsite grow two times faster.
(11:56):
Customers 70% of customersvisit a website before they
purchase.
If you don't have one, you'realready being left behind the
other people that do.
It's 2025, now right.
Like, what business doesn't havea website and the amount of
confidence that it brings toyour business?
We just hear this time and timeagain and people like I just
want to feel more confident.
I want to feel like a legitbusiness owner.
Websites do that and, yes, yourwebsite can improve over time
(12:19):
and you know, if you do yours onyour own without any support,
it's.
You know it's not going to bethe best and that's okay, but
like you can get better at itand so that's if that's also you
where you're like, okay, yeah,I started a website because I
know I need one and I wanted one, but I've never had support,
either from a template or fromsomeone giving me instruction or
(12:40):
someone doing it for me.
Likely.
You're missing a lot of keypieces in the strategy of
getting your business online andshowcasing it, and so just want
to put that out there, thatthis is a really important,
critical part of your business,and to have a simple one, even
before you have all of theanswers to your business or
(13:01):
multiple offers and things likethat, it's really important.
Speaker 1 (13:04):
You know before we even talk about my website.
Having said that, I feel likethe listener needs to know about
this new service that you guyshave rolled out.
Can you share a little bitabout that, Because I feel,
having worked with somebody onmy website before, I feel like
everyone needs and deserves awebsite that works and that's
simple.
Can you talk about what youwere telling me about?
Speaker 2 (13:25):
Yeah, so it's called the one page website in a day.
And this offer really cameabout because there were so many
people that A we know everybusiness needs a website.
But then so you're like, okay,I need a website.
People don't either have theconfidence to get moving and
(13:48):
write the copy Again, like maybeyou're not a copywriter and
you're like I just have no ideawhere to start, and so you just
you don't right, you don't start.
Or they think I need a seven to10 page website and I don't
have a five to $10,000 budget tohave someone do it for me.
And so you wait, and you waitand you wait, and that is really
(14:08):
hindering your business growthand your confidence to put
yourself out there.
And so it was like you knowwhat?
You only need a page to start,a one pager that can highlight
what your business is like, whatyour business is, who you're
serving, what you have to offerand getting them to take that
(14:30):
first step in the journey withyou, whether it's just getting
on your email list like Ihaven't figured out my offer
completely, I'm just going tostart growing my email list or
you have an offer to sell and soyou're highlighting that right,
so that's part of the strategyis just understanding what's
that one step you want them todo.
But that was really how thisoffer came to be the one-page
(14:50):
website in a day.
So we can stop making excuses.
So you don't have to be acopywriter, you don't have to
know what to write.
We've created these incredibleAI prompts where you literally
answer I think it's like five orseven questions about your
business, and they don't evenhave to be super elaborate.
You don't have to have all theanswers.
(15:12):
If you know who you're serving,what your offer is or could
potentially be, and a few otheranswers about your business, ai
will write your copy for youbecause of the prompts we've put
in to instruct it to do so.
10, 15 minutes, you'll havewebsite copy written, and then
(15:33):
there's the design part, right?
So we have to get the greatcopy first and then the design.
How do we make it lookincredible?
Well, claire's pre-built thesedesigns, pre-designed them for
you to follow how we'veinstructed it to write the copy,
and so it's alreadypre-designed and you can either
update it with your existingbrand colors or choose from one
(15:53):
of 50 that she's handcrafted andselected, designed colors
together to plug those in andjust make some modifications and
update that and so, literallyin hours, you will have a
professional website set up,ready to share with people.
And also we had people comingto us like, oh, I booked this
talk, or I'm speaking in thisFacebook group, or I'm speaking
(16:16):
at a conference and I have zerowebsite to show them, and it's
like can we just get a one pager?
And it's like, yeah, absolutelyso.
It's like you have this oneprofessional place that presents
you as the professional thatyou are, the legit business
owner that you are to startshowcasing either an offer or
growing your email list.
And so that is, you know, thegreatest place to start.
(16:39):
If time and budget is not onyour side, it is, you know,
unequivocally, the best way tostart.
Speaker 3 (16:47):
Yeah, and we have strategically designed it for
growth.
So each section, so you know,on this quote unquote one page.
It's not just a landing page,it's a page with like, with
anchor menus and a way forsomeone to click on services at
the top and it brings them tothe services section and it's a
short synopsis of what theyoffer so that when they're ready
(17:09):
to create a sales page for thatservice, you can then flip that
and make that a link to thatpage.
The about section is like thismini about, and when they're
ready to build on their aboutand have their own about page,
they can then link that sectionto the about page.
So that page is designed forgrowth.
But it's a great jumpstart whenyou don't have the capacity to
(17:32):
build on all these other pagesjust yet.
Speaker 1 (17:34):
Sounds to me it's like the literal one pager that
a website, like a website designdynamic duo, thinks you should
have.
If you can only have one pageand you two are used to
designing out, you know websiteshave multiple pages- and that
to me sounds like a veryworthwhile investment.
So I'm linking that up in theshow notes below and we're going
(17:58):
to wrap this episode up withonly the two things,
strategically, that each of youwould change.
Looking at my homepageSelfishly, I get to benefit.
The listener gets to see andmaybe apply some of these
strategies to their own page.
I put a link in the privatechat for you, by the way, so
that you can just scroll aroundand talk about what you want to
(18:21):
talk about, and I'll keep upwith you by moving the visuals
to wherever you're addressing.
Speaker 3 (18:27):
I'm, first of all, love your site.
I just chuckled because it sayschoose your own ads venture.
That's clever.
Okay, Kristen, you want to gofirst?
Speaker 2 (18:39):
Oh gosh.
Well, without having reviewedany of the copy, I mean just
first and foremost what's at thevery top here, or, if you
scroll back up, love this veryclear.
You know, normally I wouldn'tintroduce the owner, but I think
again, you guys have thisunique dynamic where there's two
(18:59):
of you, so it's kind of fun andyour picture is going along
with it.
So I'm not X-ing that, but themain your strategic Facebook and
Instagram ads partners veryclear.
If I'm literally reading theone sentence, I know what you do
.
You do ads for Facebook andInstagram.
And then the second line, oursub headline usually adds a
(19:22):
little bit more.
Sometimes that could tellsomeone what type of person
you're drawing in.
So that business owner.
But you've gone a differentangle and I don't hate it.
It's actually quite great.
We'll bring you more leads,profits and sales.
So you're going transformationfocused here and so you're
saying here's what we do ads andInstagram and here's what we're
(19:43):
going to do for you.
We're going to bring you moreleads, profits and sales.
So if I'm your visitor comingto here, it's very clear on what
you do and the outcome you'retrying to get.
So if I'm not someone who'slooking for more leads, profits
and sales.
I know I don't need to waste mytime here, okay.
So you've done an incrediblejob about being very clear,
(20:04):
getting them excited about howyou're going to help them, which
makes them want to move down,and you've done that visual of
the arrow Like, if, like.
Basically, if you're likingthis, keep moving down.
I'm loving the top part already.
Speaker 1 (20:17):
Okay, what are you not loving so much?
Speaker 2 (20:21):
I mean so far.
Again, like I've, I have hardlylooked at it at all, but I like
this.
You know, which sounds mostlike you if you have sort of
different avenues that you needpeople to take, like, for
example, for hours done for youservices or DIY, and we're
actually going to update ourwebsite for this.
It's sort of like highlightingthose couple different things,
(20:43):
because the messaging might needto be different for each one.
It might be a very differentclient.
So I like this part.
And, of course, like Clairesaid, the copy, that ad venture.
It's great to have in your voiceand your branding, because you
guys do ads and it fits wellbeing careful about not being
(21:04):
too clever to where it breaksthe clearness, and so this, I
think, again, you're doing itgreat here.
I have a product and want tostart.
Before you decide to learn fromus, let's make sure we're a
great fit.
Yeah, so I like that.
You're kind of highlightinghere the three options and
you're highlighting yourservices up high and then you
(21:24):
get into the about.
So, again, I think you're doinga great job here.
In terms of layout.
This is how you know howhierarchy, how we have our one
page website in a day, right,you're featuring your things and
then a little bit about you,okay, or actually this is these
are your connection points withthem, right, what we know about
you, right?
So you're trying to connectmore with the audience, so I
(21:46):
haven't read the copyspecifically.
Speaker 1 (21:49):
I mean, it's just basically saying yes, we're
connecting, but also kind ofcalling out who we want to work
with.
Speaker 2 (21:54):
Yeah, Yep, exactly, so you need that again.
That's a big piece that mostbeginners are missing on their
website.
They're jumping straight to whothey are and not like
connecting with them what youshould know about us.
Okay, and so here now you'rebuilding credibility for
yourself, right?
So it's like if I'm a strangerand I don't know you, it's like,
okay, but why are you two theperfect people?
(22:16):
And so you've got thisinformation in here.
So, again, I think you're doinga great job.
The text is short.
Speaker 1 (22:22):
Wow, I guess the website passes mustard.
That is great.
Speaker 2 (22:27):
All right, this is exactly what you need.
Let's scale your business withpaid ads.
Here's how it works.
Okay, here, I love this section.
It's very clear.
If you're like okay, if you'restill with me on this page,
you're still following, you'restill interested Let me show you
how it works.
And you've got it broken intothree different steps, which
(22:50):
makes it very clear, so it's notoverwhelming.
So someone knows exactly whatto do breaking it down.
And then there's one buttonstart your journey.
Speaker 1 (22:55):
Cool.
Speaker 2 (22:55):
So loving that and then here.
So this is similar to like usin terms of DIY or one-on-one.
So, having these two differentand really breaking them apart
to describing that person.
So love what you've done here,yeah.
Speaker 1 (23:10):
All right, all right, I'm feeling better about myself
.
Speaker 2 (23:13):
Yeah, I love it.
Now you've got testimonials inhere.
Speaker 1 (23:18):
And I think I will add for the listener, like I
didn't design this myself.
I actually paid somebody, asales copywriter, to look at my
website and she happened to redothe page.
Highly worth it to get the helpof a specialist, even if you're
(23:46):
like I'm not sure where themoney would come from.
You will benefit by hiringsomebody who's good at what
they're doing.
Your business will benefit andit will speak.
It will grow much more quicklyand it could be taken like oh
yeah, I'm just promoting theguests on this show, but no, I'm
speaking from a person who hasput my money exactly where my
(24:07):
mouth is and hired somebody towork on my website and it shows.
Speaker 3 (24:13):
Do you want to hear my design feedback?
Speaker 1 (24:17):
Sure If you have the time.
I want to be respectful of yourtime.
Speaker 3 (24:21):
Yeah, I will share my screen, so that.
Speaker 1 (24:24):
You can share your screen.
Speaker 2 (24:27):
I can tell that I mean I'm like, now that you've
said I hired someone, I meanthat's what I was sort of
thinking.
I was like either Quajo'sreally good at this or he hired
someone to help him, becausemost people when they hand over
a website, they did themselves.
If it's not their zone ofgenius.
It does not look like this.
So it is very like you paidprobably very good money for
(24:48):
this.
You got your money's worth here.
They did a very good job beingclear, being concise, taking
them through, making what couldfeel like a very overwhelming
topic very simplified, and Iknow exactly what to do.
So that's a great start, andthen Claire will add to the
design.
Speaker 3 (25:05):
For your viewers that can see your site.
I think one thing you did areally great job on this is what
I was saying earlier.
Where it's there's visualbreaks, you're giving them
bite-sized pieces and thentelling them keep reading.
I think you do an amazing jobon your site.
A lot of negative space aroundit so that people have the
(25:29):
opportunity to digest in little,bite-sized pieces.
One thing these arrows Ithought that they were just
saying like this is the path.
So yeah, so think about that.
These are buttons, these arelinks to go to the pages for
each one of these adventures.
So I would I would maybe thinkabout making that button a real
(25:51):
button Cause, cause I didn't.
I didn't know until I scrolledover it that that was actually a
place to go to.
I thought that it was just ohokay, so I could be this, I
could be this or I could be this.
As far as the three differentpaths you can take, I didn't
realize that that wasnecessarily an opportunity to
take that to work more.
(26:12):
And then, just a quick side note, they're cracking down on ADA
compliance for the blind onwebsites.
So something that is reallybeneficial and important and
required in a lot of states isto make sure your buttons and
your links are very clear aboutwhere they're going to go,
because if you have an autoreader, that needs to be able to
(26:34):
be communicated, so you do areally great job with learn more
about us here, like they knowthat they're going to learn more
about you.
Right, start your ads journey.
Like those buttons are great.
That's all I really have for,like that top bit.
Everything else feels, feels sogreat.
And then this section here Iwould you, don't you?
When I scroll through yourentire site, it's the duo I see
(26:58):
pictures of of you twothroughout, but I don't see any
pictures of you connecting withyour audience.
So I think that you are a greatfit to diy or get coaching on
your ads if we can give youone-on-one assistance.
Having an image above thatshows that work.
Maybe it could be sock photo,but just a way to paint the
(27:19):
visual picture of of that.
The end user, your ideal client,is always really helpful on a
page so that they have anopportunity to stop and be like
oh, this, this, like this imagelooks like I'm working on it on
my own, or this image looks likecoaching.
What are they about to tell me?
So it stops them, so that theyread the content that mirrors
(27:41):
the visual.
Speaker 1 (27:43):
Gotcha.
Speaker 3 (27:44):
Okay, and then it's always nice to have faces of
your testimonial people, if theyconsent and are okay with it.
But having an image of yourtestimonials or who is speaking
about you is always great tohave too.
Just a little more visual,though that would be my notes.
Speaker 1 (27:58):
Okay, cool.
Well, thank you for that veryconcise Like.
I agree, I like what you'resaying.
I will talk to my team andchange it.
Thank you for that.
What's the last thing?
We did this in the last episode, but let's say somebody was
really busy and listening tothis episode got the strategy,
saw the website, even had somepractical takeaways, which they
(28:22):
did get, about what they coulddo to change their own website.
What is the absolute one thingyou would want somebody to
remember and take away fromtheir time with you today if
they weren't able to follow upwith you or go down to the link
in the show notes below andlearn anything more about you?
Speaker 2 (28:38):
For me it would just pick one thing, because I'm sure
there was a long laundry listof things and that can create
overwhelm and analysis,paralysis and all that.
Pick one thing that you're likeI could do this in the next
week and then mark it in yourcalendar and do that one thing,
just that one little baby step,like okay, I'm just going to fix
(29:00):
the top part of my page rightor something.
So for me that's it.
Just pick one thing, claire.
Speaker 3 (29:05):
Yeah, I mean, I was going to say just get started.
So I think that aligns prettywell.
I think we have a lot of peoplethat and Chrissy spoke to this
earlier that are resistantbecause it feels overwhelming,
it feels daunting In true Nikeform.
Just do it, you know it's.
It's that first step and, yeah,things get easier as you keep
(29:27):
taking baby steps.
Speaker 1 (29:29):
Well, thank you for being so generous as to share
your time with us so that me andthe listener could get a lot
better about being morestrategic with our websites, and
I really appreciate you beingon the show Of course, so glad
to be here and we cannot wait toconnect with anyone out there
that's listening right now.
Speaker 2 (29:49):
Like, please connect with us.
Send us your messages, like welove communicating on Instagram
and the DMs and havingconversations back and forth,
and whether you want us to justpeek at your website and give
you a little tip, like we'rehere for it.
Speaker 1 (30:03):
Right on.
That link is going to be, or itis in the show notes below.
Right on.
That link is in the show notesbelow.
And until the next time you seeme or hear from me, take care,
be blessed and we'll see you inthe next one.
Speaker 3 (30:15):
Adios, bye.
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