What a Sales Copywriter Taught Me About My Low-Ticket Offer Sales Page

Let’s talk about some great tips I’ve picked up from my chat with a Sales Copywriter while working on my sales page. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Learn how to optimize a sales page for a low-ticket item and why keeping it simple and direct is effective for conversions.

I also share practical changes that can significantly lower lead costs, with examples from my own experience with the Ad Testing Cheat Code sales page. ‍‍ ‍‍
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Episode Transcript

Speaker 0 (00:00):
Welcome back to another episode of the Art of
Online Business and this time,if you need help or are curious
how you could format or set upyour sales page, I thought I
would share behind the sceneswith you my session with a
copywriter who is helping mewrite a sales page of mine for
the ad testing cheat code, and Ilearned a few new things.

(00:23):
So in this episode I'm kind ofprocessing what I learned and
sharing some goodness with you.
I'm scrolling down the salespage and, if you'll notice, it's
pretty short.
And this is the first thingthat kind of struck me.
You know, as we were in ourreview session, I was thinking
and I asked her you know, let'sgo ahead and add some more

(00:43):
sections to this sales page soit can be longer, like my other
sales pages.
And she was like well, I'lltell you what she said in a
moment, but if you can't seethis, then you're probably just
listening and I would love foryou to be able to click on the
link in the show notes belowhead over to YouTube for this
exact same episode.
Then you can see what I'mtalking about, because this will
help your sales page.

(01:03):
So she was like look, quajo,it's $37.
Like, people spend $37 in theirsleep, so you should not add
any more sections to this salespage.
It just needs to say what thething is and then they can buy
it or they won't.
But it's not like you have toconvince them and have this be
long.
And she went into a miniminiature side tangent about how

(01:26):
folks free lead magnet optingpages will be pretty long and
then it's like, but wait, thisis free or this is a low ticket
offer.
So what are you trying toconvince me of here?
You know, like this is soinexpensive.
And she was like you know, ifit was like a house mortgage,
then you know you would expectpages and pages and pages and
pages and pages of stuff.
Right, but for something ofthis price doesn't need to be

(01:48):
any longer than this.
So, as I look at my sales page,the key here is what is the
quick transformation which, forme, is said right here learn and
implement the repeatable systemthat can cut your lead gen
costs in half and start gettingleads that convert.
And so there's a little bithere to build authority.
Like you know, I've managedover three and a half million

(02:09):
dollars in successful Facebookand Instagram ads, and then I'm
giving you the tips and tips tolower your lead costs.
There's a very direct, simple,straightforward testimonial and
then we're done and you can seea little bit of what's included.
But for a mini course like thisthat offers a very specific
result.
That's all you need, and I havetwo previous client customer

(02:29):
testimonials and boom.
So if you're looking to make alow ticket offer on your thank
you page also known as atripwire, I like to call them
welcome offers or if you'relooking to just create a low
ticket offer but you're gettingstuck on the length of the
landing page or what should beon the landing page, you know I
just create a low ticket offerbut you're getting stuck on the
length of the landing page orwhat should be on the landing
page.
You know, I just paid aprofessional.
I just learned a littlesomething new A simple direct

(02:53):
sales page that doesn't have tobe lengthy.
I hope you enjoyed this contentand can leave a review on Apple
Podcasts for me letting me knowhow I'm doing and also if you
need to cut down your lead costs, like right now.
I think everybody deservescheaper lead costs.
The students in this programhave, you know, cut their lead
costs from 25% and even up to65%, which is significant.

(03:17):
I mean at $37,.
It's really a no-brainer.
If you're, let's say, getting100 leads a month at $5 per lead
and you cut your lead cost downto even $4 per lead, you've
just saved yourself $100 permonth Super significant.
Take a look at this.
The link is in the show notesbelow.
Until the next time you see meor hear from me, take care, be

(03:39):
blessed.
See you in the next one.
Bye.