April 18, 2025 • 16 mins
If you’ve ever wondered whether different audiences respond the same way to your Facebook and Instagram ads, the answer is—probably not.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Visit The Art of Online Business website for Facebook Ads help
Let's talk about why using just one audience can limit your results and share the exact order I test different lookalike audiences in to get the best leads at the lowest cost. I also break down how to figure out how much each lead is worth using a simple math example (with some help from ChatGPT).
Once you know your numbers, you’ll be able to make smarter decisions and get more out of every dollar you spend on ads.
Watch this episode on YouTube!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Do different audiences respond the same way
to your Facebook ads andInstagram ads?
Ie, can you just use oneaudience and expect to get the
lowest cost per lead possible?
Well, here's the short answerno, probably not.
The first audience that you useis probably not going to give
you the lowest cost per lead,and it's not a game of getting
(00:21):
the lowest cost per lead.
It's getting the highestquality lead for the lowest cost
possible.
So in this episode, I'm goingto share with you some of the
pitfalls of only using oneaudience, plus the audiences in
order of value, as in likelihoodthat they would yield the best
kind of leads that I usuallytest first in client accounts.
(00:42):
Let's get into it so right away.
When I set up a client account,what I do is build look-alike
audiences off of their custom orwarm audiences.
I do not do testing for a leadmagnet ad with their warm
audience.
Why?
Because the warm audiencealready knows you and likes you
right.
And warm audiences, by the way,would be your website visitors,
(01:04):
your Instagram followers, yourFacebook followers, your email
list.
They know you and likes youright.
And warm audiences, by the way,would be your website visitors,
your Instagram followers, yourFacebook followers, your email
list.
They know you and like you.
Therefore, more of yourmessaging is going to resonate
with them and, of course, you'regoing to get lower lead costs.
So where does the good testinghappen?
It happens in cold audiences,because your cold audiences do
not know you yet.
Therefore, they are only seeingyour lead magnet for the value
(01:27):
that it provides, as in theyonly see the quality of
messaging that you have producedthus far by the research that
you've already done.
So they are a much bettermeasure of is your messaging on
point and they're not insideyour business ecosphere.
So it's great to be able tohelp new strangers with your
lead magnet.
Cool, understanding thedifference now, like we do,
(01:48):
between warm and cold audiences.
I usually take these three warmaudiences first because they're
usually the highest in value,and if you take that warm
audience, that's high value andthen build a look-alike audience
off of it, that look-alikeaudience, which is just a cold
audience Meta calls themlookalike audiences, but it's
like look at this small emaillist, meta.
(02:09):
How about?
Since my email list is athousand people, you give me a
big old audience of like2,500,000 people that share lots
of similar attributes with my1,000 person email list, because
the logic would be that ifthese folks opted in for
something and are on your emaillist somehow, then they are more
(02:29):
valuable to your business, morelikely to do business with you,
than somebody who just followsyou on Instagram but never has
responded to a call to action toget something that you were
doing, like a launch or abootcamp or a lead magnet or a
collaboration, anything likethat Make sense.
And so the most valuableaudience I call them core
(02:50):
audiences, meta you knowFacebook and Instagram they call
them custom audiences.
Your most valuable would be anemail list of purchasers, people
that have bought something,right?
I mean, wouldn't you like toshow your ads to like two and a
half million more people thatare very similar to the people
who've already done businesswith you?
I would.
And then the next most valuablecould be your entire email list
(03:12):
.
They all haven't done or boughtthings or worked with you, but
at least they're on your email,being nurtured, right.
And then the next one could bejust your instagram followers.
If, if you're regularlypublishing content on Instagram
and say you have, like I don'tknow, 800 to 1,000 folks
following you at least, thenyeah, that could be a very
(03:33):
valuable audience you can buildlookalike audiences of those
three and test them in thatorder.
Now, does this mean that thelookalike of your purchasers
will perform better all the timethan the lookalike of your
Instagram followers?
No, it does not.
Yes, you can test in that orderthat I gave you purchasers,
then email lists, then Instagramfollowers lookalikes, by the
(03:55):
way but formats will vary, whichis why you have to test and
just find it out.
By the way, if you don't know meyet, hi, I'm Quajo.
I've been running Facebook andInstagram ads for the better
part of six or seven years now,for my own business and for
clients.
You know, almost $4 million atthe time of recording this video
in ads management on behalf ofother clients, and so I've also
(04:20):
spent a good number of yearscoaching online course creators
high earning ones, you know lowend, like 300,000 gross annual
revenue.
High end, like $1.3 million,like directly coaching them and
helping them with strategy ontheir funnels.
That's the experience fromwhich I'm sharing this knowledge
with you today.
So thanks for following thispodcast and thank you for
(04:42):
subscribing if you're alreadywatching on YouTube, because
both of those actions make surethat you get up to date
information as soon as thevideos drop or the audio podcast
goes live, and also they help.
They send the right signals tothe channel gods, you know, or
platform gods, if you will, andmore people like you who need
(05:04):
the help.
So what do you do?
If one audience doesn't work?
Then you just test a differentaudience.
How do you know if an audienceis actually getting you a good
cost per lead?
You know what cost per leadworks good for you, as in your
target, your benchmark cost perlead, because you are looking at
your funnel and estimating howmuch a lead is worth to you.
(05:28):
A very, very, very simpleexample is let's say, you do a
webinar, a launch, four times ayear, right, so every three
months, and you know that ingeneral, you bring in a certain
number of leads.
You only show ads to people whoare on your email list.
So the only people who everlearn about your launch are the
people who are already on youremail list.
(05:49):
And the folks who are on youremail list that see an ad Cool,
before I go with this example,you might be like Quajo.
If they're already on my emaillist, why would I show ads to
them?
Here's a stat 2%, on the lowend, 3% and you're like knocking
it out of the park of yourorganic email list will register
for a launch.
So if you have 10,000 people onyour email list, what's 10,000
(06:13):
times 3%?
Here's my calculator right here10,000 people times 0.03 is 300
people.
Okay.
Well, what do you do?
If you want 500 people to joinyour launch?
Then you show ads to the folkson your email list and get more
of your email list, a higherpercentage, to register.
So let's say I make 100 grandduring my launch Wonderful.
(06:36):
Let's say I have 500 peopleregistering for that launch
Great.
Then that means that each leadis worth $200.
Ok, so in this example, if Ihave 10,000 people on my list
and I do an okay job let's see agreat job of email marketing to
my list I only get 300 peopleregistering.
That would be 3% of my organiclist registered, right?
(06:58):
So I need to show ads to getthe other 200 people from my
list to register.
Let's say also that my cost perlead was $5.
I'm just picking a round number.
Okay, it means nothing, exceptfor it's just a number for this
example.
So then I know that I can getsomebody to register for my
email list for $5 and I make$200 for every lead.
(07:22):
In that case, it's all.
It's a profit of $195 per lead.
This is an extremely andextremely rosy example.
However, the point here is isyes, it makes sense to run the
ads, and my cost per lead wouldbe $5, but I have a much bigger
profit and I'm going to targetmy email list, because a very
(07:45):
small percentage of my emaillist will register for the
launch organically, and so youknow that your lead cost is five
dollars.
You know how much you're makingper lead in your webinar, and
so you can say then that yourlead cost is much lower than
what you're making per lead.
Great, so follow this conceptto calculate how much your leads
are worth than when you run alead magnet to your email list,
(08:09):
for example.
Back up the math.
And if it's a little hard toyour email list, for example,
back up the math.
And if it's a little hard to dothe math, just tell chat GPT.
But you know that maybe only 3%of your entire email list
registers for launch organically.
Okay, and then, because let'ssay you had 10,000 people on the
email list, you know that 300will register for your launch
every three months organically,and then another 200 you have to
(08:31):
run ads to, and that twohundred cost five dollars per
lead.
Right, and so then, as youbuild your email list with a
lead magnet let's say you'regetting two dollars and fifty
cents per lead then you justneed to run those numbers to see
how much you're in type.
All the leads on your emaillist are worth.
Yes, only some of those peopleon the email list will do
(08:52):
business with you, but you needto know like, if I grow my email
list and I'm paying $2.50 perlead to add somebody to my email
list, how much is that emaillist lead worth?
If this works, chatgpt willtell us.
Here's how you can do thiscalculation.
I'm doing this on my phone.
Can you help me calculate, dearchat GPT friend, how much a new
(09:16):
lead to my email list is worth?
The context here is I'm anonline course creator, I'm
running a webinar every threemonths and I'm using Facebook
and Instagram ads to drivetraffic to my lead magnet and
I'm paying $2 and 50 cents perlead to add to my email list.
And so here's the about threemonths from now, I'll run a
webinar.
I know that 300 people from my10,000 person organic email list
(09:41):
will register for the webinarorganically, and then I need to
run ads to get another 200people to register.
And now the ads will betargeted at my email list and I
can get those leads at fivedollars per lead.
And that's the cost per lead,right?
I know that typically I make ahundred thousand dollars for my
webinar, and so that's five costper lead, right?
I know that typically I make ahundred thousand dollars for my
webinar, and so that's fivehundred leads who come into the
(10:03):
webinar and watch it.
And Well, just five hundredleads who registered for the
webinar.
I make a hundred thousanddollars.
I believe that means that eachlead is worth two hundred
dollars.
But here the context is is thisnot my entire email list that's
registering for the webinar?
It's just, let's say, five 500people from my email list total
registering for that webinar 300organic for free because of my
(10:24):
email marketing.
200 of the email list comes ata cost of $5 per and I run ads
to them.
And so I'm growing my emaillist from now until my webinar
by using my lead magnet.
Those leads are only $2 and 50cents.
So now you knowing the numbersof people who register for my
email list organically and thenin a paid way that I have to pay
for, with ads for the webinar.
(10:46):
Can you tell me, like for eachnew lead, magnet lead that I add
to my email list betweenwebinars, how much is that lead
worth?
Let's see what chat g does.
I'm going to record my screennow, and now you can see what I
see, as ChatGPT tells me whateach new lead added to my email
(11:08):
list is worth and ChatGPT sayseach new lead is worth $6.
Hey, chatgpt, can you show methe math that you use to figure
this out, just so I can makesure you understood me.
Let's clarify.
I always like to clarify, butthat's great If I know that I
can add leads for $2 and 50cents and each one's worth $6
(11:28):
all day long.
Let's grow that list right.
So it told me I make a hundredgrand for my webinar 500 people.
People register 300 organically, plus 200 via paid ads, and so
it gave me this equation righthere.
That is, revenue per webinarregistrant equals total webinar
webinar revenue divided by theregistrants.
(11:49):
So far, so good.
So that would be a hundredgrand divided by 500 registrants
, which equals 200 per lead.
So each registrant is worth 200per lead.
Step two it determined theorganic conversion rate.
I'm helping you audio podcastlistener.
Maybe you should just clickdown in the show notes below,
though, to go to the youtubechannel so you can see the
screen recording.
That's there.
(12:09):
But basically it said, out of a10 000 person email list, it
calculated the organicconversion rate, which would be
the organic webinar registrantsdivided by the total email list
size.
So 3% of email list subscribersregister for my webinar
organically.
It says each new emailsubscriber that I add through my
(12:31):
lead magnet has a 3%probability of becoming a
webinar registrant organically,and since I know that each
registrant is worth $200, we cancalculate the expected value of
a new lead as.
And then they take 3%multiplied by $200, which equals
$6.
So each new lead is worthapproximately $6.
(12:55):
So then the profit per lead.
If I'm paying $2.50 per leadwith my lead magnet, that profit
would be $3.50.
Hey, ChatGPT, how does yourequation change knowing that I
also get from my, let's say, my10,000 person email list?
I do get another 200 people toregister for the webinar, but
those are with paid ads andthose usually cost me $5 per
(13:16):
lead for the webinar.
But those are with paid ads andthose usually cost me five
dollars per lead for the webinarregistration.
So now, how much would you sayeach new lead magnet lead that
I'm using to grow my email listis worth, and chat GPT told me
really easily with the cost ofrunning ads to get 200 webinar
(13:37):
registrants at $5 per lead.
The adjusted value of each newlead magnet lead is $5.94
instead of $6.
So almost there, and you cansee on the screen because math.
So this is a quick way to use.
I hope that was valuable foryou.
That's how you use AI to helpyou calculate how much your
leads are worth, to help youcalculate how much your leads
(13:58):
are worth, and that means youhave a benchmark which means
when you turn on your leadmagnet leads or your lead magnet
ads on Facebook and Instagram,you know what kind of lead costs
you need to get to, and, ofcourse, your numbers will be
different for your launches.
So use your actual email listnumbers and your projected
revenue numbers, or the averagerevenue that you made in your
past three numbers, or theaverage revenue that you made in
your past three launches or twolaunches, and AI can figure out
(14:23):
the math.
If you're not sure that itsmath is right, ask it to show
you how it calculated, or ask itto walk you through the steps
that it did to calculate.
And if it seems too complicated, all good.
I tell chat GPT all the timeI'm not the best at math, you're
going to need to walk methrough this like I was, like a
fourth grader.
And then it kind of simplifies,explaining to me the
(14:45):
calculations it did so that Ican see if it's taking the right
inputs and thinking the rightway, because AI will crunch
numbers but it might be thinkinga different way.
Numbers but it might be thinkinga different way.
And that's it.
Know your benchmarks.
And then, once you get through,using my framework, which is
the olympic gold medal framework, which is just my tried and
(15:08):
true way to lower lead cost,which is first testing different
ad copy variations and thentesting different ad visual
variations and then testingdifferent headlines, so that I
have, say, two or three ads thatI know are combinations of all
the best ad components.
By the way, if that is like youwant the details on how to do
that, plus seeing me do that inclient accounts, there's a $37
(15:30):
course called the ad testingcheat code that is in the show
notes and below a discounted toyou or $17.
Go get that because you deserveto have a high quality lead at
the lowest cost possible.
But once you do that, then youcan determine are you hitting
the milestone?
How far do you need to go tohit that milestone so that you
(15:50):
make profit for every lead?
And then it's just a data game,because you know what your lead
costs are, you know what yourprofit per lead is and you are
doing the work to make theequation work out in your favor
so that you can serve morepeople who you were meant to
serve.
Dm me, let me know how valuableyou found this episode.
(16:10):
I really do care.
Until the next time you seefrom me or hear from me, take
care, be blessed, see each otherin the next one.
Bye.
Do different audiences respond the same way
to your Facebook ads andInstagram ads?
Ie, can you just use oneaudience and expect to get the
lowest cost per lead possible?
Well, here's the short answerno, probably not.
The first audience that you useis probably not going to give
you the lowest cost per lead,and it's not a game of getting
(00:21):
the lowest cost per lead.
It's getting the highestquality lead for the lowest cost
possible.
So in this episode, I'm goingto share with you some of the
pitfalls of only using oneaudience, plus the audiences in
order of value, as in likelihoodthat they would yield the best
kind of leads that I usuallytest first in client accounts.
(00:42):
Let's get into it so right away.
When I set up a client account,what I do is build look-alike
audiences off of their custom orwarm audiences.
I do not do testing for a leadmagnet ad with their warm
audience.
Why?
Because the warm audiencealready knows you and likes you
right.
And warm audiences, by the way,would be your website visitors,
(01:04):
your Instagram followers, yourFacebook followers, your email
list.
They know you and likes youright.
And warm audiences, by the way,would be your website visitors,
your Instagram followers, yourFacebook followers, your email
list.
They know you and like you.
Therefore, more of yourmessaging is going to resonate
with them and, of course, you'regoing to get lower lead costs.
So where does the good testinghappen?
It happens in cold audiences,because your cold audiences do
not know you yet.
Therefore, they are only seeingyour lead magnet for the value
(01:27):
that it provides, as in theyonly see the quality of
messaging that you have producedthus far by the research that
you've already done.
So they are a much bettermeasure of is your messaging on
point and they're not insideyour business ecosphere.
So it's great to be able tohelp new strangers with your
lead magnet.
Cool, understanding thedifference now, like we do,
(01:48):
between warm and cold audiences.
I usually take these three warmaudiences first because they're
usually the highest in value,and if you take that warm
audience, that's high value andthen build a look-alike audience
off of it, that look-alikeaudience, which is just a cold
audience Meta calls themlookalike audiences, but it's
like look at this small emaillist, meta.
(02:09):
How about?
Since my email list is athousand people, you give me a
big old audience of like2,500,000 people that share lots
of similar attributes with my1,000 person email list, because
the logic would be that ifthese folks opted in for
something and are on your emaillist somehow, then they are more
(02:29):
valuable to your business, morelikely to do business with you,
than somebody who just followsyou on Instagram but never has
responded to a call to action toget something that you were
doing, like a launch or abootcamp or a lead magnet or a
collaboration, anything likethat Make sense.
And so the most valuableaudience I call them core
(02:50):
audiences, meta you knowFacebook and Instagram they call
them custom audiences.
Your most valuable would be anemail list of purchasers, people
that have bought something,right?
I mean, wouldn't you like toshow your ads to like two and a
half million more people thatare very similar to the people
who've already done businesswith you?
I would.
And then the next most valuablecould be your entire email list
(03:12):
.
They all haven't done or boughtthings or worked with you, but
at least they're on your email,being nurtured, right.
And then the next one could bejust your instagram followers.
If, if you're regularlypublishing content on Instagram
and say you have, like I don'tknow, 800 to 1,000 folks
following you at least, thenyeah, that could be a very
(03:33):
valuable audience you can buildlookalike audiences of those
three and test them in thatorder.
Now, does this mean that thelookalike of your purchasers
will perform better all the timethan the lookalike of your
Instagram followers?
No, it does not.
Yes, you can test in that orderthat I gave you purchasers,
then email lists, then Instagramfollowers lookalikes, by the
(03:55):
way but formats will vary, whichis why you have to test and
just find it out.
By the way, if you don't know meyet, hi, I'm Quajo.
I've been running Facebook andInstagram ads for the better
part of six or seven years now,for my own business and for
clients.
You know, almost $4 million atthe time of recording this video
in ads management on behalf ofother clients, and so I've also
(04:20):
spent a good number of yearscoaching online course creators
high earning ones, you know lowend, like 300,000 gross annual
revenue.
High end, like $1.3 million,like directly coaching them and
helping them with strategy ontheir funnels.
That's the experience fromwhich I'm sharing this knowledge
with you today.
So thanks for following thispodcast and thank you for
(04:42):
subscribing if you're alreadywatching on YouTube, because
both of those actions make surethat you get up to date
information as soon as thevideos drop or the audio podcast
goes live, and also they help.
They send the right signals tothe channel gods, you know, or
platform gods, if you will, andmore people like you who need
(05:04):
the help.
So what do you do?
If one audience doesn't work?
Then you just test a differentaudience.
How do you know if an audienceis actually getting you a good
cost per lead?
You know what cost per leadworks good for you, as in your
target, your benchmark cost perlead, because you are looking at
your funnel and estimating howmuch a lead is worth to you.
(05:28):
A very, very, very simpleexample is let's say, you do a
webinar, a launch, four times ayear, right, so every three
months, and you know that ingeneral, you bring in a certain
number of leads.
You only show ads to people whoare on your email list.
So the only people who everlearn about your launch are the
people who are already on youremail list.
(05:49):
And the folks who are on youremail list that see an ad Cool,
before I go with this example,you might be like Quajo.
If they're already on my emaillist, why would I show ads to
them?
Here's a stat 2%, on the lowend, 3% and you're like knocking
it out of the park of yourorganic email list will register
for a launch.
So if you have 10,000 people onyour email list, what's 10,000
(06:13):
times 3%?
Here's my calculator right here10,000 people times 0.03 is 300
people.
Okay.
Well, what do you do?
If you want 500 people to joinyour launch?
Then you show ads to the folkson your email list and get more
of your email list, a higherpercentage, to register.
So let's say I make 100 grandduring my launch Wonderful.
(06:36):
Let's say I have 500 peopleregistering for that launch
Great.
Then that means that each leadis worth $200.
Ok, so in this example, if Ihave 10,000 people on my list
and I do an okay job let's see agreat job of email marketing to
my list I only get 300 peopleregistering.
That would be 3% of my organiclist registered, right?
(06:58):
So I need to show ads to getthe other 200 people from my
list to register.
Let's say also that my cost perlead was $5.
I'm just picking a round number.
Okay, it means nothing, exceptfor it's just a number for this
example.
So then I know that I can getsomebody to register for my
email list for $5 and I make$200 for every lead.
(07:22):
In that case, it's all.
It's a profit of $195 per lead.
This is an extremely andextremely rosy example.
However, the point here is isyes, it makes sense to run the
ads, and my cost per lead wouldbe $5, but I have a much bigger
profit and I'm going to targetmy email list, because a very
(07:45):
small percentage of my emaillist will register for the
launch organically, and so youknow that your lead cost is five
dollars.
You know how much you're makingper lead in your webinar, and
so you can say then that yourlead cost is much lower than
what you're making per lead.
Great, so follow this conceptto calculate how much your leads
are worth than when you run alead magnet to your email list,
(08:09):
for example.
Back up the math.
And if it's a little hard toyour email list, for example,
back up the math.
And if it's a little hard to dothe math, just tell chat GPT.
But you know that maybe only 3%of your entire email list
registers for launch organically.
Okay, and then, because let'ssay you had 10,000 people on the
email list, you know that 300will register for your launch
every three months organically,and then another 200 you have to
(08:31):
run ads to, and that twohundred cost five dollars per
lead.
Right, and so then, as youbuild your email list with a
lead magnet let's say you'regetting two dollars and fifty
cents per lead then you justneed to run those numbers to see
how much you're in type.
All the leads on your emaillist are worth.
Yes, only some of those peopleon the email list will do
(08:52):
business with you, but you needto know like, if I grow my email
list and I'm paying $2.50 perlead to add somebody to my email
list, how much is that emaillist lead worth?
If this works, chatgpt willtell us.
Here's how you can do thiscalculation.
I'm doing this on my phone.
Can you help me calculate, dearchat GPT friend, how much a new
(09:16):
lead to my email list is worth?
The context here is I'm anonline course creator, I'm
running a webinar every threemonths and I'm using Facebook
and Instagram ads to drivetraffic to my lead magnet and
I'm paying $2 and 50 cents perlead to add to my email list.
And so here's the about threemonths from now, I'll run a
webinar.
I know that 300 people from my10,000 person organic email list
(09:41):
will register for the webinarorganically, and then I need to
run ads to get another 200people to register.
And now the ads will betargeted at my email list and I
can get those leads at fivedollars per lead.
And that's the cost per lead,right?
I know that typically I make ahundred thousand dollars for my
webinar, and so that's five costper lead, right?
I know that typically I make ahundred thousand dollars for my
webinar, and so that's fivehundred leads who come into the
(10:03):
webinar and watch it.
And Well, just five hundredleads who registered for the
webinar.
I make a hundred thousanddollars.
I believe that means that eachlead is worth two hundred
dollars.
But here the context is is thisnot my entire email list that's
registering for the webinar?
It's just, let's say, five 500people from my email list total
registering for that webinar 300organic for free because of my
(10:24):
email marketing.
200 of the email list comes ata cost of $5 per and I run ads
to them.
And so I'm growing my emaillist from now until my webinar
by using my lead magnet.
Those leads are only $2 and 50cents.
So now you knowing the numbersof people who register for my
email list organically and thenin a paid way that I have to pay
for, with ads for the webinar.
(10:46):
Can you tell me, like for eachnew lead, magnet lead that I add
to my email list betweenwebinars, how much is that lead
worth?
Let's see what chat g does.
I'm going to record my screennow, and now you can see what I
see, as ChatGPT tells me whateach new lead added to my email
(11:08):
list is worth and ChatGPT sayseach new lead is worth $6.
Hey, chatgpt, can you show methe math that you use to figure
this out, just so I can makesure you understood me.
Let's clarify.
I always like to clarify, butthat's great If I know that I
can add leads for $2 and 50cents and each one's worth $6
(11:28):
all day long.
Let's grow that list right.
So it told me I make a hundredgrand for my webinar 500 people.
People register 300 organically, plus 200 via paid ads, and so
it gave me this equation righthere.
That is, revenue per webinarregistrant equals total webinar
webinar revenue divided by theregistrants.
(11:49):
So far, so good.
So that would be a hundredgrand divided by 500 registrants
, which equals 200 per lead.
So each registrant is worth 200per lead.
Step two it determined theorganic conversion rate.
I'm helping you audio podcastlistener.
Maybe you should just clickdown in the show notes below,
though, to go to the youtubechannel so you can see the
screen recording.
That's there.
(12:09):
But basically it said, out of a10 000 person email list, it
calculated the organicconversion rate, which would be
the organic webinar registrantsdivided by the total email list
size.
So 3% of email list subscribersregister for my webinar
organically.
It says each new emailsubscriber that I add through my
(12:31):
lead magnet has a 3%probability of becoming a
webinar registrant organically,and since I know that each
registrant is worth $200, we cancalculate the expected value of
a new lead as.
And then they take 3%multiplied by $200, which equals
$6.
So each new lead is worthapproximately $6.
(12:55):
So then the profit per lead.
If I'm paying $2.50 per leadwith my lead magnet, that profit
would be $3.50.
Hey, ChatGPT, how does yourequation change knowing that I
also get from my, let's say, my10,000 person email list?
I do get another 200 people toregister for the webinar, but
those are with paid ads andthose usually cost me $5 per
(13:16):
lead for the webinar.
But those are with paid ads andthose usually cost me five
dollars per lead for the webinarregistration.
So now, how much would you sayeach new lead magnet lead that
I'm using to grow my email listis worth, and chat GPT told me
really easily with the cost ofrunning ads to get 200 webinar
(13:37):
registrants at $5 per lead.
The adjusted value of each newlead magnet lead is $5.94
instead of $6.
So almost there, and you cansee on the screen because math.
So this is a quick way to use.
I hope that was valuable foryou.
That's how you use AI to helpyou calculate how much your
leads are worth, to help youcalculate how much your leads
(13:58):
are worth, and that means youhave a benchmark which means
when you turn on your leadmagnet leads or your lead magnet
ads on Facebook and Instagram,you know what kind of lead costs
you need to get to, and, ofcourse, your numbers will be
different for your launches.
So use your actual email listnumbers and your projected
revenue numbers, or the averagerevenue that you made in your
past three numbers, or theaverage revenue that you made in
your past three launches or twolaunches, and AI can figure out
(14:23):
the math.
If you're not sure that itsmath is right, ask it to show
you how it calculated, or ask itto walk you through the steps
that it did to calculate.
And if it seems too complicated, all good.
I tell chat GPT all the timeI'm not the best at math, you're
going to need to walk methrough this like I was, like a
fourth grader.
And then it kind of simplifies,explaining to me the
(14:45):
calculations it did so that Ican see if it's taking the right
inputs and thinking the rightway, because AI will crunch
numbers but it might be thinkinga different way.
Numbers but it might be thinkinga different way.
And that's it.
Know your benchmarks.
And then, once you get through,using my framework, which is
the olympic gold medal framework, which is just my tried and
(15:08):
true way to lower lead cost,which is first testing different
ad copy variations and thentesting different ad visual
variations and then testingdifferent headlines, so that I
have, say, two or three ads thatI know are combinations of all
the best ad components.
By the way, if that is like youwant the details on how to do
that, plus seeing me do that inclient accounts, there's a $37
(15:30):
course called the ad testingcheat code that is in the show
notes and below a discounted toyou or $17.
Go get that because you deserveto have a high quality lead at
the lowest cost possible.
But once you do that, then youcan determine are you hitting
the milestone?
How far do you need to go tohit that milestone so that you
(15:50):
make profit for every lead?
And then it's just a data game,because you know what your lead
costs are, you know what yourprofit per lead is and you are
doing the work to make theequation work out in your favor
so that you can serve morepeople who you were meant to
serve.
Dm me, let me know how valuableyou found this episode.
(16:10):
I really do care.
Until the next time you seefrom me or hear from me, take
care, be blessed, see each otherin the next one.
Bye.
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