The Art of Online Business

The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!... Show More

Episodes

March 5, 2021 16 min

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Are you trying to figure out how to stand out in a crowded niche?

If you’ve been listening to the show recently, we’ve been talking about this a lot. 

Let me tell you what grade school taught me about it. 

Here’s a little fact a...

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Have you changed your messaging since starting your business? I bet you have!

In today’s episode, I am sharing with you my journey when it comes to messaging and a few takeaways that I think will help you a lot.

We are talking a lot about how your messaging will evolve as your business grows and what you can do to figure out the right messaging for your ideal customer avatar.

Your messaging and your content will allow you to attrac...

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I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Is your ideal customer avatar really working for you?

If you've been listening to the podcast for the last few episodes, you know that I've been talking a lot about messaging and content - specifically around creating me...

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Are you ready to learn some mind-blowing strategies for creating effective messaging?

If you didn’t catch Part I of my conversation with Brandon, you should do that before listening to this so you know what we’re talking about when we reference that episode!

In Part II, we are going to keep moving through the discussion about messaging. Specifically, we are talking all about how to sell more without even selling. 

Brandon Lucero is...

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I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Do you want to test your ads without sinking a ton of money into them? 

Today we’re talking about optimizing one of the three key pillars of becoming an optimized CEO. As a reminder, the three pillars are optimized mindset, opti...

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A lot of us are in crowded niches, so we have to figure out how to stand out in the crowd. How do we differentiate ourselves and be heard among all the noise?

That’s exactly what we're going to be talking about today. This episode is all about how to create messaging that allows you to stand out and be heard in a crowded niche.

Joining me today to share his expertise is my very good friend and messaging mentor, Brandon Lucero.

...

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I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Do you have a pre-launch strategy? Are you getting people excited about your launch? 

Today I want to talk to you about 3 pieces of content that you should be including in your pre-launch video content strategy. 

When you’re doi...

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Are you trying not to freak out about the Apple iOS privacy updates and how they are going to affect your ads?

Don’t panic. We’re getting into everything you need to know in this episode!

First, you need to understand what’s going on here. Things are going to change, but it’s not the end of the world. As long as you understand what’s going on, you’ll be prepared. 

To help us with that, we’re going to sit down with a good buddy of m...

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I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

What if you only had 3-4 hours a day to work your business? What would you be spending your time on?

Maybe you already only have 3-4 hours a day, and you’re trying to fit everything into that time frame.

You might even be workin...

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Today, I am bringing you a “Best of” episode that is more relevant now than ever. 

What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, especially when combined with your organic efforts, such as social media, a podcast, blog or YouTube channel. 

What holds so many people from running a...

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I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Today I want to talk about a question that someone posted recently in our Optimized CEO Facebook group: how do I automate leads and sales without spending any money on ads?

Ads will accelerate your growth, but if you don’t have ...

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Do you want to know how to have the best launch copy on the block?

Today we have Brittany McBean back on the podcast! She is here to talk to us about the entire process of putting together the copy and messaging that we used for my Offer to Optimized launch. 

Her and I are covering a lot in this episode. We are breaking down the strategy process of the launch, how we nail down our perfect customer and what the research process look...

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Are you in the mood for a bonus episode? Me too. 

 

Let’s do it. 

 

In this episode, you’re going to hear a group coaching call that I do monthly with our Offer to Optimized members. 

 

This one was just so good, and there were so many questions that I think you will benefit from, so I had to share it with you. 

 

Get ready to listen in on all kinds of questions about launching, webinars, numbers, revenue and more. 

 

Did you know ...

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I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Are you trying to figure out what launch method is right for you?

I built my business on webinars. I used webinars because that’s what I was taught and what I knew from day one. I got really good at them and loved them, but in 2...

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Making $25k from your first launch sounds pretty great, right?

On today's show, I am sharing with you the journey and evolution of Amy Wine’s business. 

Amy Wine is one of my former Accelerator students, and she’s a marriage and family therapist. She has a thriving in-person practice, and she also created an online business called Marriage Sparks in 2019. Marriage Sparks offers a course for couples that takes them from being ma...

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I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Do you have an offer that you know is good but that you're having trouble getting traction with? 

I am helping you solve that problem in today’s episode by talking about the number one thing that every early-stage course cre...

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Do you do launch reviews after your launches to see how everything went?

Well, it’s super important that you do, and I am going to tell you why.

In this episode, I am taking you behind the scenes of my Offer to Optimized launch and giving you the breakdown of what I learned from it. 

My team and I did a launch review once it was over to figure out what worked, what didn't, and what we're going to do differently (and better)...

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I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

I'm excited to be back this year with lots of exciting things in store for my business and for you!

Today, I want to talk about one of the biggest problems that I see course creators making (and I’m seeing it a lot).  The pr...

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Do you have clarity on what problem you solve for people? If you do, could you have more?

Today you’re going to hear a coaching call that I recently had with one of our new Offer to Optimized students, Lynette Marsden. Lynnette runs a business called Tiny Toes Sleep Consultancy, and she teaches new parents how to get their babies and young kids to sleep better. 

In this session, you’re going to hear me helping Lynette find clarity ...

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We are officially in 2021! Happy New Year, friends. 

Today, I am bringing you a  “Best of” episode that is more relevant now than ever. This was one of THE MOST downloaded episodes in 2020 and for good reason. 

If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more of your products and services), being a guest on other podcasts is a great w...

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