The Art of Online Business

The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!

Episodes

July 23, 2021 17 min

Do you use a scorecard in your business?

I hope that you do! 

As the CEO of your business, it is crucial that you are able to identify the vital signs of your business and create a system for tracking and measuring those metrics. A scorecard can help you do that.

In this episode, I am breaking down what goes into creating a scorecard and the importance of having one in your business for those of you that don’t already use one.

If y...

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Are you confident in your marketing efforts?

I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson.

India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster meaningful connections and inclusiveness.

Throughout this conversation, we get into the details of what stale marketin...

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If you have been using Facebook or Instagram ads to fill your live launches for a while now, the ad strategy that you've been using is probably not going to work the same going forward…

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It might for some of you, but it’s likely not going to for most of you.

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There are some big changes happening, so I am sharing why this is the case and what you should be doing differently in this quick tip episode.

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It doesn’t matter if you...

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Whether you're just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast.

 

Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk all about this.

 

Charley joined me in episode 510 for Part I of this mini-series, and we talked about who should and...

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Are you seeing higher than normal leads costs?

 

If so, you are not alone!

 

A lot of my Accelerator coaching members are experiencing ad costs all over the board, so I know how frustrating it can be.

 

Between iOS updates and the pandemic, there are a lot of changes when it comes to advertisements on Facebook and Instagram, and a lot of my members have been wondering how to navigate that.

 

In this episode, I am giving you the sam...

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Are you someone who is thinking about starting a podcast, is in the middle of starting a podcast or is interested in growing an existing podcast?

If so, these episodes are going to be for you.

My good friend Charley Vahler, a podcast connoisseur and the CPO (Chief Podcasting Officer) at Valher Media, is joining me to talk about all things podcasting! 

I am breaking this interview into two parts because there is so much valuable inf...

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Do you know how to run an effective team meeting?

They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough!

A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There are so many meetings that we spend our time in that don’t move the needle.

In this quic...

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Do you know how to run an effective team meeting?

They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough!

A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There are so many meetings that we spend our time in that don’t move the needle.

In this quic...

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Do you know how you can DIY your own PR to tell your story?

In this episode, Cher Hale is joining me to talk all about this and share her expertise!

We are diving into how to use the media to tell your story in your own voice, how you can help others tell their story, and how to overcome the things that keep you from putting yourself out there.

Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in u...

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Sometimes a way to increase launch conversions during a launch is sitting right in front of you, but you can't see it because you're too close to everything in the launch, right? 

We're always too close to our own businesses to see what's in front of us! I know a lot of business owners (myself included) have felt this way!

Usually, what you can do to increase sales is something easy, so it's my job as a coach to...

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Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures?

In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of sales, and so much more.

Shannon Matson is the owner of The Social Bungalow, a company dedicated to helping female entrepreneurs market their expert...

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You need to hear about this super common Facebook ads targeting mistake…

If you're making this mistake right now, your costs are higher and you're not attracting the people that you actually want to be attracting with your ads. I know this for a fact!

In this quick tip episode, I am sharing with you what you need to do to ensure that you're not making this common Facebook ads mistake!

This mistake is often overlooked. I...

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June 16, 2021 47 min

What does it mean to you to brace for impact?

For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently!

We are getting into the details of this by talking about how this affects different things in life and in business and what to do about it!

As...

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The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, and we all need to make sure that we are on top of it!

If you have been running ads recently, you have likely noticed these changes. I have heard that some results are great and others are not so good because of them, but what is important to realize is that these changes are just beginning because only about 10-14% of iOS users have updated to iOS 14...

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Are you the one running your business or is your business running you? 

I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing.

I am interviewing one of our Accelerator coaching members, Caitlin Mitchell, in this episode to talk all about her experience with this, how it affected her and how she has been able to turn her mindset and b...

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June 4, 2021 17 min

Do you want to hear how one of my Accelerator coaching program members is on their way to creating $50k per month in their business?

In this episode, I am taking you behind the scenes of a coaching session that I did recently with one of our brilliant members.

This particular member’s goal with Accelerator is to get their business to a point of generating $50k months all while working less.

I'm talking you through the challenge...

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Can you believe it? We have made it to episode 500, and it is all because of you, my friend!

I thought long and hard about how to celebrate episode 500, and I decided to use this milestone episode to celebrate all of you!

I love recording every episode and hearing how the topics and conversations help transform the businesses and the lives of so many, so this episode means so much to me.

You will hear 15 people throughout the episo...

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Do you know what it means to refine your promise? Have you ever done it for your program, course, coaching, etc.?

If your answer is no and you find that you are having a hard time making sales, this could be one of the reasons why.

In order to make sales, you have to understand your perfect customer, hone in on your message to align with that customer, and finally, you have to be really great at communicating the promise that you a...

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How can you change your company culture to be more inclusive? How can you create a more inclusive business overall?

This is such an important topic, and these are questions that you should be asking yourself as a business owner.

I have been thinking about this a lot recently with my diversity, equality, and inclusion coach and consultant, Erica Courdae, because I am working on making sure that my business is intentionally inclusive...

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May 21, 2021 13 min

What if it were easy to accomplish all of the daunting tasks in your business such as setting up funnels, writing an email series, researching your perfect customer, and so on?

I heard this concept from Tim Ferriss originally, and it really stuck with me, so it is what I am sharing with you in this quick tip episode.

I am asking you to think about some items in your business that are a little bit more complicated and then take a st...

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