The Art of Online Business

In this episode, I team up with AI Marketing Coach John Mendez as he explains 'prompt engineering' i.e.  how to guide ChatGPT using the RACE framework for precise responses that can accomplish what you need in your business. 

Listen to the ‘before we hit record’ episode with John Mendez.

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Links mentioned...

In this episode of "Before We Hit Record," John Mendez and I have a deep conversation about our journeys toward wealth and personal development. 

Watch the guest expert episode with John Mendez (releases April 24th): How to Turn ChatGPT into a Swiss Army Knife

We both come from immigrant backgrounds, and our discussion offers rich insights into how our unique experiences have shaped our paths to success. Tune in t...

In this episode, I share a vivid story from my time in China about a spicy dish called hu pi jian jiao, or tiger skin peppers, and how it relates to the importance of testing your ads. Just like I experimented with new dishes with friends, you can test new ad copy and creative in a low-stakes environment. By doing so, you can learn what works and apply those lessons to your launches. 

Please click here to give an honest Ra...

In today's episode, Dallas Travers and I will be continuing our discussion on unscalable high-ROI activities and the importance of leading with values in your online business. This is part two of our conversation. If you missed part one, you can find it in the show notes below.

Listen to the ‘before we hit record’ episode with Dallas Travers.

Dallas shares her journey as a coach, emphasizing the value of belonging, age...

In this Before We Hit Record  episode, we are joined by guest Dallas Travers. During our casual conversation, we touch on her career journey, experiences in Portland, and even her husband’s involvement in experimental theater. Tune in to get to know Dallas and hear about her insights on coaching and creating an impact.

Watch the guest expert episode with Dallas Travers (releases April 17th): The Best High ROI Business Acti...

Subscribe to The Art of Online Business’s YouTube Channel to see this episode.
I dive into the best ad objectives to use in Facebook Ad Manager for optimal results. I emphasize the importance of aligning objectives with your goals, debunking the myth of tricking the algorithm for cheaper traffic. 

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentione...

In this insightful podcast episode, Roberto and I talk about entrepreneurship, discussing strategies for overcoming bottlenecks in business growth and the importance of delegation. 

Listen to the previous episode with Roberto Candelaria

We explore practical tips for outsourcing tasks effectively, such as utilizing overseas teams and different platforms. Additionally, we offer a sneak peek into the upcoming "P...

Join us in the first 'Before We Hit Record' episode where you get to listen in on all the goooooood conversation that happens between two online business owners as we get to know each other before we record Roberto's guest expert episode.

Listen to the guest expert episode with Roberto.

Roberto and I explore the fundamental principles of entrepreneurship. We discuss the vital role of authentic conn...

In this episode, I'm joined by Stu McLaren, the go-to expert for online memberships. Stu shares invaluable insights on how a membership can skyrocket your business growth and how to determine if it's the right fit for your business.

Sign up now for Stu’s live membership training! 

He also reveals a high-value strategy for existing membership owners to reduce churn and increase revenue. You don't want to miss...

I talk about the importance of testing in your online business, and share mindset insights from Adam Grant's book "Think Again." 

I address common misconceptions that prevent us from testing effectively, offering practical advice on how to improve conversion rates in your funnel.

Using examples from my clients, I highlight the impact of testing on thank you pages and email sequences, emphasizing the...

In this episode, I reflect on the value of being wrong and the realizations I gained from hiring a business coach. Inspired by Adam Grant's book "Think Again," I explore how embracing our mistakes leads to growth and innovation in business.

Through personal anecdotes and lessons learned, I encourage listeners to challenge their perspectives and seek guidance to overcome obstacles effectively. 

Please cli...

In this episode, I debunk the rumors surrounding the disappearance of cookies and the 2024 demise of the Facebook pixel. I guide you through ensuring your pixel works seamlessly so you can continue maximizing your ad performance. 

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Listen to episode 746 where Rick talks about passin...

These are the best Facebook audiences I test first for clients, but remember, testing is key – what works for one business might not work for another. 

I'll show you how to leverage these custom audiences to maximize your ad performance. 

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Links mentioned in this episode:

• Listen to episode 746 where Rick talks ...

Even if you're not running ads, you'll want to benefit from collecting data about your potential customers now. I break down the importance of installing the Facebook Pixel, aka the Meta Pixel.  

You'll learn why it's crucial, where to find it, and how to set it up easily on your website. 

Plus, I share some bonus tips on leveraging the Pixel to build valuable audiences for your future ads. 

In this episode, I open up about two failed business initiatives close to my heart: teaching Chinese in China and launching a new membership last fall.

Despite pouring my all into these endeavors, setbacks like the pandemic forced me to pivot. I share the tough decisions I had to make and let you behind the scenes so that hopefully you'll find encouragement as you figure out the Art of Online Business.
See what I...

Did the TikTok vs UMG fallout ruin your videos? Google's updates cut down your organic SEO traffic?  I discuss the challenges of relying solely on social media and search engines for business growth...

... and three effective methods for building your email list (because it's a dependable business strategy): collaborating with other people who serve the same niche as you, starting a YouTube channel, and running F...

In this episode, I share how my journey to increase revenue was propelled forward by a seemingly mundane task—team time tracking. 

This exercise (recommended by my business coach) unveiled some unexpected insights into how my team and I were allocating our  time. 

I share exactly how my team and I did the time tracking and analysis of the results so that you too can reap the benefit. 

This process helped ...

In this episode, I share the exact software my team and I use to produce  the podcast, from recording, to editing the long form audio and YouTube versions and short form video clips. 

If you've ever asked one of the following questions, this episode is for you:

-What’s your favorite tool for creating audio & video clips, and why?

-Is there an app, or some sort of AI tool that can understand context and aut...

In this episode, I dive into the essential metrics every online course creator using Facebook ads must understand. As a Facebook ads manager and your strategy partner, I highlight the importance of cost per lead and earnings per lead to accurately evaluate the worth of your leads. I share insights on optimizing your launch strategy to enhance your revenue or reduce your ad spend effectively.


Links mentioned in this e...