The Art of Online Business

The Art of Online Business

Imagine sitting down for coffee 2x per week and getting free coaching on the best actionable plans, practical tips and easy to implement secrets for increasing your Profit and Impact in your online business, with LESS Hustle. That's exactly what you can expect from The Art of Online Business podcast. For established online course creators and/or coaches who want to positively impact the people you serve, The Art of Online Business is the place where you'll learn how to intentionally develop a CEO mindset, optimize your sales & marketing, and create the systems and processes that your business needs to scale beyond your individual capacity (while keeping your sanity). Host Rick Mulready is an Online Business Coach and Ads Expert, but most importantly he's a dad and a husband. Along with everything else in his business, this podcast is meant to represent the inclusivity and diversity of online businesses. In this podcast, you get a mix of solo episodes where Rick candidly takes you behind-the-scenes of creating a 7-figure business, interviews with a diverse group of expert online entrepreneurs sharing their actionable advice, coaching student Case Studies and more. If you're looking for tips on things like creating an impactful values-based business, removing overwhelm, building a team, outsourcing, Facebook and Instagram ads, social media, productivity, scaling online courses or memberships, evergreen funnels, podcasting, building a YouTube channel and more, hit "Subscribe" now and let's do this!

Episodes

June 24, 2022 16 min

Have you broken your business lately? You really should. 


If you’ve ever felt like you couldn’t even take a simple vacation because you felt like your business was going to burn to the ground, you are not alone. This is a common issue that so many entrepreneurs have. 


The key to solving this issue is setting up the systems and processes in your business so that it will continue to run smoothly and generate revenue even while you are ...

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As business owners, we should be building our businesses around our life, not the other way around, but perfectionism can make that hard. Many of us end up working way more hours than we would like because we struggle to let go of certain tasks. 

In today’s episode of Art of Online Business, I sat down with Ashley Gartland to talk about how you can start to create more time freedom in your business so that you can do more by doing l...

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Evergreen is a big topic for many business owners. 


Whether you currently have evergreen offers or are starting to create one, it’s kind of an elusive thing that everyone strives for. We all want to relax on the beach while money falls down from the sky, but the reality is that evergreen is a lot of work. 

It takes a lot of time and work to set up your evergreen funnel. As great as it is, it’s not really a “set it and forget it” situ...

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Let’s turn the conversation about getting visibility for your business on its head. 


We all want to generate more revenue, increase our profits, and help more and more people, right? Well, in order to do that, we need to broaden our audiences and attract them into our business, and we are often taught to reach out to as many people as possible to do that. But what if we approach it differently? 


In today’s episode of Art of Online Bu...

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How simple is your business? 


If you listen to this podcast often, you know that I talk about simplicity all the time. Simplicity in your business can mean having one flagship offer, one audience that you serve, one primary marketing channel to attract people into your audience, and one primary sales campaign. 


Now, can you have multiple offers? Of course you can, but if you only have one offer for your one audience, you could easily...

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Do you prioritize building long-term wealth? 

I will be the first to say that this isn’t something that I have been focusing on much in my life yet, but it is something that I really want to learn more about. Someone who has been educating me a ton when it comes to this topic is my guest for this week’s episode, Salena Kulkarni. 


Salena is a wealth strategist for entrepreneurs. She shows them how to replace lifestyle income and creat...

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In the first four years of my online business, we were able to hit seven figures. I don’t say that to brag, but as more of a cautionary tale. I really thought that was what success looked like because that was what I was told. You aren’t successful until you hit that mark. 

I’m here to tell you that is a bunch of crap. I hit that mark and felt empty and like I didn’t know what to do next. My mental and physical health and my relatio...

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Have you ever felt frustrated trying to figure out how to create a funnel that actually converts? 

Funnels are incredibly effective marketing tools when optimized correctly. But how can you make that happen? In today's episode of The Art Of Online Business, I sat down with Neill Williams who created a funnel for her business that converts like crazy. 

Neill is a former member of my Accelerator program and is currently a coach ins...

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In the last episode of The Art of Online Business, I talked with Jude Charles all about using storytelling to stand out in the crowd. 


The online business space is getting pretty crowded these days, so it’s more important than ever to find ways to set yourself apart from the rest. Jude explained the power of using a story in your business and how to pull a story from your memory and use it to drive home a point and separate you from...

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Do you ever feel like your business gets lost in the crowd? 

Chances are your business niche is a very crowded one. The online space is getting pretty dense these days. So what are some things that we can do to stand out from all the noise and distinguish ourselves and our business from everyone else out there? 

In today’s episode of The Art Of Online Business, I sat down with Jude Charles to talk about how to help your business stan...

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Are you looking for a simple and effective way to grow your email list? 


It can be easy as business owners to overlook simple things that can help us succeed even when they are right in front of us because we are too close to our own businesses. Having a business coach or outside eyes on your business is so important for making sure you don’t miss any growth opportunities.


In this quick tip episode of The Art Of Online Business, I am...

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We have done it! We have reached 600 episodes of the podcast. It’s mind-blowing that this podcast has come so far. 


To celebrate, in this episode of The Art of Online Business, I want to share 6 lessons I have learned in 600 episodes. These business lessons have all been a direct result of building and growing this podcast. 


These lessons have taught me so much about podcasting, business, and life and I am now able to run my business...

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If you have a team, you will inevitably experience frustration with them. 


This comes up a lot in my Accelerator program because it’s something that happens to everyone (whether you are just starting out with a team or you already have a team), so in this episode of The Art of Online Business, I am listing out a few exercises that you can do if this is something you are going through right now. 


As CEOs in our business, we must take ...

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Let’s talk about why feeling good matters for business success.

In this episode of The Art of Online Business, we are going to be taking a break from the ads, the copy, the sales, and funnels and instead talk about something that doesn’t get talked about too often: confidence as a business owner.

I sat down with Judith Gaton to talk about creating confidence in yourself and all of the feelings and emotions that go into that. When you...

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Back in episode number 567 we talked about Facebook ads tracking and how to improve the validity of your data.

Today I’m here to tell you that Facebook ads are dead, unless you do what I’m talking about today.

Facebook ads really aren’t dead, but I want to dive into and piggyback off of episode 567, which talked about the validity of data and how we improve it.

To understand how well your ads are doing you need to do what I call “tria...
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Today we’re going to talk about TikTok, and specifically how to use TikTok to grow your business, make sales, and generate leads.

If you’re like me, you realize an opportunity exists with TikTok, but you haven’t yet pulled the trigger.

When I used to think of TikTok, the word that came to mind was “overwhelming.” I’d watch the videos and say, “I have no idea how they did that. I can’t do that. It would take me forever to figure that ...

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Today I want to talk to you about why your free Facebook group is actually hurting your business. Now, some of you who are listening might be saying, “Rick, what are you talking about? My group is amazing.”

Well, I want to share with you a common theme that I’ve been seeing for years now. I see this time and time again when it comes to free Facebook groups: they’re actually hurting your business.

As with anything, there’s always outl...

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I’m so excited about today’s episode. Our guest today is one of my favorite people. I’ve known him for years. We used to be in a mastermind group together.

Zach Spuckler has done so many things. You’ll hear about them as we dive into this episode. It’s been so fun to watch his journey. Zach is now a member of my Accelerator coaching program.

One of the things that we’re working on is growing and scaling his membership, and I love the...
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Today’s quick tip episode is a “What would Rick do?” episode. What would I do in a specific situation?

The situation I’m referring to is a recent conversation I had with a friend of mine. She’s one of our Accelerator Facebook ads coaches. Her name is Jess Brookes, and she’s the founder of the Ad-preneur Academy.

She’s a brilliant Facebook ads strategist. She teaches virtual assistants and social media marketing managers how to grow a...

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Today I’m super excited to have James Schramko back on the show.

James is the founder of SuperFastBusiness.com, where he teaches you how to quickly make your business more profitable.

Before his amazing success as an online entrepreneur James was a very successful luxury car salesman.

After deciding he needed to diversify his income and seeing what is possible in the online world James decided to make his online side hustle his full-t...

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