Creative Resilience, Entrepreneurship and Data-Driven Marketing

In this episode of The Arts and Everything in Between, Lucy speaks to Lynn Aitchison, founder of marketing agency Evolare, as part of our series celebrating International Women's Day, featuring women sharing stories of creative resilience.

Lynn discusses her journey through the arts and cultural sector, including through her significant roles at After Digital and involvement in projects like the Old Vic's Google grants and ads campaign. She shares insights into the importance of budget management for organisational growth, offering tips and strategies for effective arts marketing. She shares her perspective on the value of continuous learning, curiosity, and maintaining a growth mindset amidst the fast-paced evolution of digital marketing tools and platforms.

Have a listen for practical advice on leveraging digital marketing strategies and tools to enhance your organisations' marketing efforts, based around Lynn’s expertise and her approach to overcoming challenges and seizing opportunities in marketing.

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THE ARTS AND EVERYTHING IN BETWEEN PODCAST

Explore innovative concepts and gain insights from professionals and leaders in the arts, culture, heritage and live entertainment space.

Join arts and culture industry leaders and specialists for actionable advice and inspiration as they share their stories and expertise and discuss the big issues at the forefront of the arts and culture landscape.

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LOVE TA&EIB? GOT A GREAT TOPIC OR STORY TO SHARE?

If you’ve got a topic you’d like us to cover or want to share your story - get in touch! [e-mail].

Don’t forget to like, follow and review! It helps others find the show. 

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RESOURCES

Evolare Digital: https://evolare-digital-c1e7530507bcda609c59345.webflow.io/ 

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GET MORE INSIGHT AND SHARE THE KNOWLEDGE!

Facebook – www.facebook.com/Ticketsolving 

Twitter – twitter.com/ticketsolvers   

LinkedIn – www.linkedin.com/company/ticketsolve  

Instagram – www.instagram.com/ticketsolve/

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A special thank you to Lynn for joining us and sharing her experience. We also want to thank our listeners for their continuous support, don’t forget to subscribe, like, share, and leave a review for "The Arts and Everything in Between" podcast.

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ABOUT OUR GUEST

Lynn Aitchison is an award-winning marketing professional specialising in digital with 13 years’ experience across a wide variety of industries and a proven track record of delivering ROAS driving strategies.

She has experience across a wide range of sectors including, luxury goods, B2B, premium drinks, performing arts, visitor attractions and the adventure sports industry. 

Her newest endeavour, Evolare Digital, of which she is CMO and Founder, sees her working with a wide variety of clients - especially startups and SMEs to improve customer acquisition and retention through innovative, impactful strategies and campaigns.