38 mins
Audience behaviour is changing social media in dramatic ways. Marketing Manager, Meg Edwards of HdK Associates explains what is changing and how arts and culture organisations can adapt.
Social media’s ability to engage audiences and prompt interaction is like the holy grail of marketing. But, audience behaviour - especially Gen Z’s behaviour - is changing how everyone engages online.
We sat down with HdK Associates Marketing Manager, Meg Edwards to get her insights on how arts, culture and heritage organisations need to think about audience engagement in this shifting social media landscape.
Meg explains why targeted storytelling is crucial in engaging audiences on social media to bring your mission and productions to life and the importance of authenticity and transparency.
She discusses Gen Z’s impact on the rise of short form video content and what to consider when creating short form media. Meg explains when using short form video, aim to spark joy, inspire awe, and build community alongside directly promoting your mission. Audiences crave these emotional connections.
Meg also shares practical tips on keeping your marketing content and campaigns fresh and on point in the constantly shifting waters of social media marketing. Afterall, the relationship between audience behaviour and social media is dynamic. Understanding their reciprocal impacts rather than viewing platforms as external force will make all the difference.
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THE ARTS AND EVERYTHING IN BETWEEN PODCAST
Explore innovative concepts and gain insights from professionals and leaders in the arts, culture, heritage and live entertainment space.
Join us every two weeks as we discuss the most pressing issues at the forefront of the arts and culture landscape. You’ll hear from industry leaders and specialists sharing their expertise on a wide range of topics, giving you actionable advice and pragmatic tips for your cultural institution, live event or performing arts organisation.
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GOT A GREAT TOPIC OR STORY TO SHARE?
Got a great topic for the podcast? Want to share your story with the arts and culture world? Get in touch! podcast@ticketsolve.com
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RESOURCES
TikTok: Six evergreen post ideas for your organisation, on AMA Culture Hive -
https://www.culturehive.co.uk/resources/tiktok-six-evergreen-post-ideas-for-your-organisation/
Sign up for HdK's free monthly webinars
https://wearehdk.com/webinars/=
Sign up to HdK's quarterly newsletter
Keep an eye on HdK's blog for the latest digital marketing deepdives https://wearehdk.com/blog/
Instagram - @wearehdk
Twitter (X) - @we_are_hdk
TikTok - @wearehdk
LinkedIn - @HDK
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