Unlocking Audience Engagement with Áine McCarron from Thrive

In this episode of The Arts and Everything In-Between Podcast, host Ella sits down with Áine McCarron, Head of Sector Development at Thrive, to delve into the essential work Thrive is doing to support arts organizations in Northern Ireland. The discussion covers audience engagement, the impact of the cost-of-living crisis, and key research insights that help organizations better understand and serve their communities.

In this episode, you’ll discover:

• Insights from Thrive’s groundbreaking audience engagement research, including the Impact Survey and Northwest Survey Project.
• How the cost-of-living crisis has influenced arts engagement, with a focus on how specific demographics are affected.
• Áine’s personal journey from journalism to arts sector leadership, and her passion for storytelling in audience data.
• Real-world examples of how Thrive’s data helps organizations tailor their approach to audience development and community support.

Whether you're in the arts sector or simply interested in how data can shape cultural engagement, this episode provides a rich perspective on the evolving needs of arts audiences.

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THE ARTS AND EVERYTHING IN BETWEEN PODCAST

Explore innovative concepts and gain insights from professionals and leaders in the arts, culture, heritage and live entertainment space.

Join arts and culture industry leaders and specialists as they share their stories and expertise. Dive into the issues at the forefront of the arts and culture landscape, get actionable advice and pragmatic tips for your arts organisations and inspiration from around the arts and culture world

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RESOURCES

Find out more about Thrive: https://wewillthrive.co.uk/ 

Discover their IMPACT survey: https://wewillthrive.co.uk/audience-insights/reports/audience-insights-the-impact-of-the-cost-of-living-crisis 

Discover their North West Project: https://wewillthrive.co.uk/audience-insights/reports/the-north-west-project-resources 

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GET MORE INSIGHT AND SHARE THE KNOWLEDGE!

Facebook – www.facebook.com/Ticketsolving

Twitter – twitter.com/ticketsolvers

LinkedIn – www.linkedin.com/company/ticketsolve

Instagram – www.instagram.com/ticketsolve/

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A special thank you to Áine for joining us and sharing her expertise and experiences. We also want to thank our listeners for their continuous support, don’t forget to subscribe, like, share, and leave a review for “The Arts and Everything in Between” podcast.