One Dirty Word 🤬 Blocks 80% of Referrals Every Day. But It Gets Worse...

But It Gets Worse...

99.9% of the 5.6M trusted advisors* in the US have no clue it’s happening.

Think you’re safe? Think again.
Tap below to reveal the word that's killing referrals (Hint: It starts with "D").

Episode Transcript

(00:00):
Alright, everybody. Ready to dive in. Today, we're looking at something
that could be a real game changer for professionals, especially if you're,
you know, someone who really values referrals, but maybe, just
maybe, feels like there's a better way to be doing it. We're talking
about Ask My Advisor and their whole approach to basically
building a killer client base. And it's funny because they really focus

(00:21):
on kind of a blind spot, you know. Most
people, professionals especially, they don't walk around thinking, man, I've got a
referral problem. But ask my adviser. They're all about this
gap between, like, the referrals you could be getting and the ones you're
actually getting. You know what I mean? Totally. It's like you don't know what you
don't know. Right? And ask my adviser, they throw out this stat

(00:42):
that 9090% of clients, they'd say, yeah. I'd be
happy to refer this person. They're great. Right. 90. That's
wild. Right? But here's the thing. Only, like, 10% actually
do it. So the question is, what's up with that other 80? Why
aren't those good vibes turning into, you know, actual clients?
Exactly. And it's easy to think, I think, that if someone's not referring you, it's

(01:04):
because they don't like your work or something. Okay. But I asked my advisor, they
kinda flipped that on its head. For sure. They call it, get this, the
silent referral killer and the main culprit,
confusion. Confusion. Right. Think about it. Someone
said, like, a party. Right. And they meet someone who's like, man,
I really need someone who does whatever it is you do. They wanna recommend you,

(01:26):
but how? Do they whip out your business cards, start texting contact
info? It gets weird. You know? So they just don't And boom. Just like that.
Potential client, gone. Yeah. Ask my advisor if they're big on this.
Delays kill referrals. Dead. So then how do we, like, fix
that? How do we get rid of the confusion and just make it super
easy for people to refer us? Okay. So ask my

(01:47):
adviser. They have this thing right. They call it the single path referral system,
SPRS for short. And it's really about, like, clarity.
One clear, simple way for people to, you know,
send those referrals your way. So instead of just hoping for the best, you're giving
them, like, a clear path saying this is how you do it. Easy peasy.
Exactly. And they've got a couple of ways to actually make it happen.

(02:09):
One is, like, a DIY approach using, believe it or not,
email codes. So you give your top clients this code, and you're like, look. If
you ever meet someone who needs what I do, tell them to shoot me an
email with this code in the subject line. Done. So it's like a secret
handshake, but for referrals. Handshake. Right. Simple, but
effective. It's a flag that says, hey. This email, this is a hot lead. Pay

(02:29):
attention. Okay. I'm sold. But what about the other option, the one where
ask my advisor does the heavy lifting? Yes. That's where their
software comes in. Basically, it sets up a personalized
portal, a private page for your clients. So when they
wanna refer someone, they just go there, answer a few quick questions about the person
and what they need, and boom, the system takes it from there. No muss, no

(02:51):
fuss. Streamlined. I like it. But isn't this, like,
just getting more referrals from the same people? I mean, how do we
actually expand that circle? You know? Hold on. Because this is where it gets really
cool. Ask my adviser. They call it your circle of influence.
Okay. Circle of influence. Now you're speaking my language. Tell me
more. So we tend to think of referrals as one to one. Right?

(03:13):
But think about this. Just your top 20% of clients, the ones who already
love you, they each know on average, like, 600 other
people. Wait. Seriously. That many. Seriously. Friends,
family, coworkers, that barista they always chat with, everyone, that's the
circle of influence, and it's a gold mine of potential clients just
waiting. So instead of chasing those one off referrals, we're tapping

(03:36):
into, like, a network. I mean, hundreds, thousands of people
who already trust the judgment of someone who trusts us. That's that's
huge. Okay. So we've got this system. It's streamlined. It's tapping
into these massive networks. But there was something Ask My Advisor talked about that
really got me thinking. This idea of turning the whole thing into, like, a
client discovery tool, active twenty four seven. Oh, absolutely. That's,

(03:58):
like, next level thinking right there. It's that thing where clients,
they might have questions, things they need, but they don't always speak up. You
know? Right. Like, they don't wanna seem demanding even though they clearly
value what you do. Exactly. But with the SPRS, that
email code or that portal, it's like you've created this open door. Right?
Yeah. And they see it as a safe space just for

(04:20):
referrals, for questions. No pressure. It's like a suggestion box. But
instead of just ideas, they're getting, you know, actual solutions, tailored
advice. And then because it's tied to referrals, it keeps you top of mind or
thinking about who to refer, and then, bam, they've got a question, and you're right
there. It's all about staying connected organically. Yep. Speaking of which,
let's talk about the automation piece of this. Ask My Advisor makes this bold

(04:42):
claim. They say it's like having a twenty four seven sales team. No
overhead. Is that is that even possible? Think of
it like this. Every step from the moment someone clicks that
referral link, it's automated but personalized.
Let's say your client used the portal to refer
someone. Right? That person, they get a message, maybe even a

(05:04):
quick video from you introducing yourself, talking about what you do. So
before you've even said hello, you've already made that connection, built some trust.
Exactly. And meanwhile, in the background, the system's sending
follow-up emails, maybe sharing some resources based on their needs,
even scheduling a call, all while you're busy doing other thing. Like a personal
assistant, but just for referrals. That's impressive. So if we had to boil

(05:26):
it down, what's the one thing our listeners should take away from all of this?
I'd say it's this. Look at your current clients, the ones you already have.
They're a gold mine. It's not about more referrals. It's about making the
whole process so easy, so frictionless, they almost can't help
but refer you. It's working smarter, not harder. Right? Sometimes the
simplest ideas are the most powerful. So, listeners,

(05:48):
here's something to think about. What's one thing just one thing you
could do today to make referring you the obvious choice? Because
in the world of business, let's be honest, referrals, they're everything.
That's all from us this time, folks. See you on the next deep dive. Alright,
everybody. Ready to dive in. Today, we're looking at something that
could be a real game changer for professionals, especially if you're, you know,

(06:11):
someone who really values referrals, but maybe, just maybe,
feels like there's a better way to be doing it. We're talking about Ask My
Advisor and their whole approach