TAE 11: The 4 Steps I Use To Build Out Social Media Calendars...

What's up everyone? This is Marie Larsen and you're listening to the Audio Entrepreneur. I spent the last year and half doing podcasts and content creation for some of the fastest growing entrepreneurs today.

Their strategies and tips have been life changing once I took action, so I decided to take my audio industry to the next level by building a seven figure company that teaches people how to create, strategize, and repurpose their content like the throw the question so new people are wondering is how is she going to do it? This podcast is here to give you the answers.

Join me as I explained marketing strategies to grow my online business. My name is Marie Larsen and welcome to the audio entrepreneurial.

Hey, what is up everyone? I'm so excited because today I wanted to go through it and ensure the four steps that I use to create a social media content calendar calendar.

Now, for those of you who know a little bit about me, I have gone through in this last little bit on my social medias and ask what you guys are doing for your content calendars and kind of share what I do in order to boost up my social media is, and the way that I have now.

I will tell you right now, the first thing is to make sure that you are willing to be consistent in this next little bit. I have four different steps that I want to share with you on how I have created my social media editorial content calendars or whatever you want to call them. 

So let's start with the first one being figuring out what content really resonates with your target market.

Now, it really doesn't make sense to take content or, um, go through and grab content or create content that isn't what your, um, I guess what your audience is looking for. Right?

And so I have gone through in this last little bit and I've really done some research to figure out what my audience is, is really looking for, right?

What you guys are looking for in order to grow and to feel like that I'm helping you in the best way, or you know, if you're doing it for you and your audience, what you can be doing in this next little bit to help your content to really resonate with your target market or with your tribe per se.

And so going through and really figuring out what content resonates with your people and is really, really important...

I've done this by going through and asking on social medias for a long time-in my facebook groups, on my instagram stories- to go through and figure out what is of most interest...

Now a lot of people, what they do is that they will just assume that they understand what their audience is wanting.

And I will tell you that is not the right thing to do. Assumption never gets you in the, in the right direction, right? Like, you can't just assume things. And so I figured out that if I go and actually asked my audience literally through, you know, these really hard, you know, harmless ways of via the highlighted stories are just stories on instagram or in my facebook groups to really peak questions so I understand what they are looking for.

I'm doing this podcast episode because while I've been doing it for a long time for my personal company, but I know that it's something that you guys are really interested in as well, if that makes sense.

So going through and really doing like a, like a social media audit, right? And figuring out what, what that really includes and I will include in here in my blog like a social media audit and what you should be doing for your social media strategies.

But you should make sure that you have a clear plan of how your business will use channels like instagram, facebook, twitter, and significantly increase, uh, it will significantly increase your chances of success if you go through and really plan this out.

I did this with my team just a little bit ago and I will tell you it was one of the most helpful and successful things that I've done to really sit down and realize what a use as we have for twitter and, you know, analytics that we wanted to use for instagram, going through and doing facebook analytics and really just pushing that out and all different ways.

And people asked me what do I mean by the social media audit. A social media audit is the process of reviewing what's working, what's failing and what can be improved across all your social media channels.

And most people don't look forward to audits because it's a lot of numbers and people don't really have a good feel for it because you know, normally the last time you heard about an audit, it was usually from the irs, right? Or issues that you have with your tax returns...

However, I'm not out of, not all audits are bad, especially for your social medias. And so I'm going to go through a lot of what I've learned from this has been through .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}