TAE 24: SELL or SMELL with Justin Stephens...

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What's up everyone? This is Mary Larsen and you're listening to the audio entrepreneur. I spent the last year and half doing podcasts and content creation for some of the fastest growing entrepreneurs today.

Their strategies and tests have been life changing once I took action, so I decided to take my audio industry to the next level by building a seven figure company that teaches people how to create, strategize, and repurpose their content like a throw. The question so new people are wondering is how is she going to do it?

This podcast is here to give you the answers. Join me as I explained marketing strategies to grow my online business. My name is Marie Larsen. And Welcome to the audio entrepreneur.

Marie Larsen:                  00:00                   Yo, what's up everyone in here? I'm excited because today I have a friend of mine who is really, really good at selling. Now a lot of you, you might be laughing and say, well, Marie, if you're in the digital marketing space, aren't you just naturally good at selling in? The answer is no, you are not. Um, there's actually an art form to it and I'm excited because today I have justin on here with me. Now Justin is a rockstar because he has gone through and really figured out how to sell and do it really well. You need to know your customers really well and know exactly how to sell and what's going to appeal to them and overdeliver like crazy. Now I'm, I was a long intro. Sorry Justin. But I'm so excited to have you on here. If you want to just jump in and introduce yourself to us a little bit, how you got started into all of this, that would be awesome.

Justin Stephens:              00:46                   Good morning everybody. My name is Justin. How I got started in sales. So a little bit about me. I run a Samar training franchise here in Meridian Idaho. So we help people who are frustrated where they are, they want to get to that next level, but they're not quite sure how and we do it through giving them the process and the tools they need to communicate better because that's all sales. As sales as simply communicating, you have to get it out there, so you got to figure out how can I communicate without building barriers? Because too often this is what salespeople do. They come in and they think, in order for me to convince you to buy my crap, which most of your stuff is crap. People do not care about you. What they care about is how you can help them. So when you go into an appointment, a meeting, when you're building out your funnel, all of that, if you're talking about your crap, they are not listening. You've got to be talking to them. Sales is incredibly emotional. Nobody. Nobody makes a decision intellectually. They justify their decisions intellectually. Your selling, you have to figure out how to get them emotionally involved, emotionally involved, and you're not selling your features and benefits.

Marie Larsen:                  02:23                   Yeah, I have. I agree with that so much. I think of some of the big purchases or big investments that I've made, even the little ones, right? I'm hungry. I buy the Kit Kat bar or I don't want to be before I buy. Did you come club x coaching? Right? And so whatever it is, like a, it's more of the wants then understanding the needs. Right? And a lot of, um, a lot of sellers out there don't understand how emotionally we buy as customers. And we got through it and we emotionally buy like crazy. I can't tell you how many times I have jumped in and bought something because, um, I ice cream because of a breakup or somet