Cody Campbell on The Real-World Consequences of Unchecked NIL

What happens to college sports when the money runs out for everyone but football and basketball?"

In this powerful and timely episode of Kent Hance: The Best Storyteller in Texas, Kent welcomes Cody Campbell, Chairman of the Texas Tech Board of Regents, former NFL player, and co-CEO of Double Eagle. Cody shares his front-line perspective on the seismic shifts in college athletics—from NIL deals and media rights to the controversial SCORE Act (HR 4312).

As an appointee to the President's Council on Sports, Fitness, and Nutrition, Cody is helping shape national policy to protect Olympic and women's sports from being sidelined in the rush to monetize college athletics. He breaks down the real-world consequences of unchecked NIL spending, the flaws in NCAA governance, and the urgent need for reform.

🔥 Key Moments & Quotes:

• "College sports are a public trust. They belong to the American people—not just a few greedy institutions."
• "We've professionalized the expense side, but stayed amateur on the revenue side. That's not sustainable."
• "The SCORE Act, as written, will kill Olympic and women's sports. It must be changed."

Cody also shares personal stories—from playing football at Texas Tech to co-founding a successful energy company with his childhood friend—and why trust and partnership matter in business and sports.

🎧 Call to Action

If you care about the future of college athletics:

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