The Brand Boss Show

The Brand Boss Show

Hi! I'm Rachel, the Brand Boss. I'm an inspirational and instructional communicator, and my passion is empowering you to OWN your difference and ROCK your brand like a Boss. As a business owner myself, I’m especially passionate about empowering Businesses and Business Owners with simple, effective Marketing strategies and easy-to-implement solutions. With 22+ years in public communications, I bust myths and boxes, and put tools in your hands you can use right now...and see results. I’ve lived firsthand the power of having the courage to OWN your difference and show up authentically for the people you serve. You see, I believe that the purpose of Business is to solve problems and take care of real people...not mere “avatars.” I've also lived most of my life believing that I had to hustle and grind my way to earn any sliver of success. 💡 Until I discovered working from rest...and tapped into greater success and fulfillment than I'd ever known. If any of what you’ve just read resonates, then this is for you. The Brand Boss Show. 🎙️ 🎧 New episodes every Tuesday. Ready for you to listen on the go, during your workout, morning commute, or wherever you listen to your favorite podcasts.


April 4, 2023 32 mins

Purpose and Profit. For so many of us, those two things may have seemed like opposite ends of the spectrum... But are they? 

What does it mean to truly live in alignment with your mission? 

And how do you know what your "mission" is? 

From growing up in Egypt to coaching speakers for the TedX stage, this week's guest Jessica Sato shares her powerful journey of learning, and living, this out.

In this episode, we dive deep into her s...

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Have you ever been in a conversation and thought, "more people need to hear this?!" 

Well, that's exactly what happened when my friend and fellow marketer Ben Albert were catching up recently. So we hit record! 

Listen in as we get raw and real about scrapping "shoulds," refusing to bow to scarcity, living in alignment, and what we see coming for business owners in 2023 - no matter what the "economy" says. In my opinion, this episo...

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Have you ever felt like a bunny in a boardroom? How can the American bullfrog help you pitch your next client? 

In this episode, speech-language pathologist Heather Kubert shares subtle, power-packed tips and simple strategies to take your verbal and non-verbal communication skills to the next level.

Her inspiration? Well, they're a bit wild... 

And let me tell you from personal experience - these insights are game-changers. 


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January 18, 2023 12 mins

"If you can see it, you can step into it." 

So, can you see it? 

Recently, I've come face to face with the power of vision in a way I did not expect.

And it's causing me to dig deeper in exploring this question. 

So on this week's short and sweet episode - a 42 year old walked into a barre...and what does that have to do with business? 

More than you might think. 😉

Listen in. 

Ready to OWN Your Diff...

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January 11, 2023 24 mins

Welcome to Season 4 of The Brand Boss Show! 

Have you been "shoulding" all over yourself going into the new year? 

I sure was, and I got burnt to a crisp. 

And it reminded me of this lesson right here...

The power of knowing who you are, who you are not, and operating in alignment with your identity. Listen in. 

Ready to OWN Your Difference? Let's chat:

Book a Strategy Session: https://calend...

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November 15, 2022 62 mins

Welcome back, Brand Boss! This week I have something a little different for you. Recently I had the opportunity to be a guest on my friend Ben Albert's Learn, Speak, Teach podcast, and today I want to share our conversation with you. 

We get raw, real, and vulnerable about the entreprenurial journey, my story, and lessons gleaned along the way. Plus, listen to the end for my Identity Deep Dive Exercise! Enjoy! 

Connect with The Bra...

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In Part 1 of this conversation (Episode 33), social video expert Heather Hukari and I dove into some real talk about reels - the good, the bad, and the cringy... and what you need to know to make reels that work for YOUR business. 

In Part 2, we're getting even more hands-on into the tactics and specific kinds of reels you can easily start making right now. 

If you're ready to take your reels to the next level, listen in! 

Connect ...

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"I'm not the only one?!" That reality is so powerful and freeing, and it is that very reality that first connected me with this week's guest. 

Emily Garcia is a therapist, facilitator, wellness event leader, and business owner...and she has quickly become my very dear friend.  

In this week's episode, we share our story and get raw, real, and vulnerable about our own journeys of taming the monster of imposter syndrome and keys we'v...

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When you think about making reels, does it make your stomach turn? Do you cringe a little maybe? Or think, "But I don't dance?!" 

Whatever your reaction business owners, most of us have had one. I sure did. 

Here's some tough love truth. If you and I want to reach the people we're here to impact on social media in 2022 - we're going to need short form video content.  

So, how do you make reels? And, more importantly - how d...

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Copyrights, I need to worry about those for my business? How expensive are they? Where do I begin? What do I need to know to make sure my brand, product, service, course, etc. is properly protected? 

I had all those questions myself until a recent conversation with this week's guest provided so much clarity and simplicity, I not only finally understood what they are... I was equipped with the information I needed ri...

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September 20, 2022 19 mins

"I tried that before, and it didn't work." Have you ever said that? I have. 

What if...that very thing that you tried before...could actually be the missing key you've been looking for? And might you be holding yourself back from your next big breakthrough? 

In this week's episode, I get raw, real and vulnerable and share what feels like a journal entry from my own journey. Here's some powerful lessons I've been learning recently a...

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When you hear "lights, camera,..." what's the next word that comes to mind for you? I know that as business owners, sometimes that can feel like "lights, camera, freeze..." or "lights, camera, what am I doing?!" 

This week's guest, Lauren Ferrara, has 13 years of experience as an anchor and reporter in television stations in Texas, Nevada, Tennessee and Colorado. Her stories have appeared on FOX News, CBS News, CNN, and even the Co...

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September 6, 2022 19 mins

Recently I had the honor of being a guest trainer for David Mammano's mastermind, YouTopia. 

Here's a snippet of that training, including a sneak peek of my Identity Deep Dive coaching exercise! Ready to get radical clarity by looking at your brand in a way you might never have before? Listen in. 

Is it time to OWN Your Difference? Coach with me here:

Ready to walk through the whole Deep Dive and ge...

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August 30, 2022 21 mins

"Who am I to put myself out there?" Have you ever felt that way? I know I sure have. In this episode, I get raw, real and vulnerable sharing my own personal story and three things I've learned about what keeps us playing small...and what you can do about it.  

Ready to OWN Your Difference? Start here:

Connect with the Brand Boss:

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"We are our own billboard. What are you declaring about yourself with your clothing?" 

Cheena Kumar is a personal stylist, model, singer, and style coach. I'm also honored to call her my very dear friend. And when I need styling advice, she's the first one I call. In fact, it was her style and the way she showed up in the room that first connected us a few years ago. 

This episode is rich with powerful, quick tips, emotional intell...

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August 16, 2022 10 mins

In Episode 25, I had the once-in-a-lifetime honor of interviewing THE Go-Giver himself, Bob Burg, and we had a powerful conversation about the Law of Authenticity. (Definitely go check that one out if you missed it!)

This week I'm diving a deeper into the topic, short and sweet - what the big deal is, and why it matters for your personal brand and your business. 

So, "What's the deal about Authenticity?" Listen in. 

Are you ready t...

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August 9, 2022 31 mins

For me to interview this week's podcast guest is quite literally a dream come true. 

For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth.

Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann that has created a world...

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"This was all very foreign to me, but I just embraced it and jumped in!" - Bruce Weinstein

These days many business owners find ourselves wearing an additional hat we didn't know we were signing up for - the role of content creator. "But with a business to run, how am I supposed to do that?" I've heard so many ask. 

This week's guest is no stranger to that struggle. From building a successful personal brand and a podcast following,...

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From RV renos, to tiny homes, to travel vlogging in Honduras, and fair trade ethical fashion - this week's guest is no stranger to the world of content creation. She and her husband, Luke, have built impactful followings across multiple channels both online and offline, and today she's sharing some of her insider tips with us! 

Fun fact, I have had the pleasure of watching her journey from the very beginning and even as we recorded...

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July 12, 2022 11 mins

So, what is your "personal brand" anyway? Sometimes in business and marketing, these terms just get thrown around, and it's not always clear exactly what it means and more importantly, what it does for your business. This week, I am diving into a short and sweet explanation that I hope will bring clarity as well as some practical tools to help you move forward.

So what is your personal brand? Listen in. 

Are you ready to OWN Your D...

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