The Brand Boss Show

The Brand Boss Show

Welcome to The Brand Boss Show! Empowering YOU to rock YOUR brand like a BOSS. This podcast exists to share all the tools, tips, and secrets you need to maximize the impact of YOUR brand.

Episodes

April 13, 2021 30 min

Recently, I had the opportunity to share about the real power of branding and what it actually does for your business...and your customers. We got raw, real, and vulnerable as I debunked lies and shared some "tough love" truths you may not have heard before now. This week's episode is a snippet of the fire from that mastermind. Enjoy!  

Connect with Rachel: https://www.instagram.com/thebrandbossshow/

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Could there be a hidden key to building trust...perhaps somewhere you may not have thought to look? And how can you put that key to work for you? That's what I discuss with this week's special guest, Sydney Sherman - who, by the way, unlocks this key for the most-followed real estate brand on the planet. Ready to unlock yours? Listen in. 

Connect with The Brand Boss Studio: https://brandbossstudio.com/

Connect with Sydney: ...

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So...What exactly is branding?

What makes it so good? What makes bad branding?

How do you know if your branding is working for you or against you?

In this episode, we're sharing a special excerpt from our Secrets of Branding ebook! 🎉

Grab your copy here: www.bossmybrand.com/secrets

Connect with The Brand Boss Studio: https://brandbossstudio.com/

Connect with Rachel: https://www.instagram.com/thebrandbossshow/

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Andrew Maue is a wildland fire logistics section chief, business owner, and  corporate consultant. In this episode he shares powerful insights from the structure of emergency response management that can be leveraged to help protect your business from unnecessary crises and unexpected "fires."

Connect with Andrew: https://www.facebook.com/andrew.maue

Connect with The Brand Boss Studio: https://brandbossstudio.com/

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Could there be a breech of boundaries in your business? Does your greatest business asset have what it needs to thrive...and grow? This week I am joined by one of my favorite experts on this topic, Michelle Curtis-Bailey. Michelle is an Activator, Communicator, and Connector and has been featured in Huffington Post, Washington Post, U.S. News & World Report, and Nerd Wallet, among others. Listen in for all the gold she drops in...

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March 10, 2021 12 min

As a business owner, have you ever wished that someone would just tell you what to do when you're faced with making a big decision...or one that feels big? Why does the weight of choice feel so heavy sometimes...and how can we move past that? In this episode I get raw, real, and vulnerable and share a few processing thoughts from my journey and what I'm learning.

Connect with The Brand Boss Studio: https://brandbossstudio.c...

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Dr. Darlene A. Mayo is a neurosurgeon and a neuroscientist whose passion is to help you get breakthrough in your health and your business by using innovative tools in brain science, so you can achieve your potential and fulfill your destiny. Dr. Mayo earned her undergraduate degree from Duke University, completed medical school and neurosurgery residency at the Medical College of Georgia, clinical and research fellowships at UCLA, ...

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Over the past few episodes, we've been talking about this idea of "less but better" and marketing your business from a place of rest. This week we're taking those concepts and getting practical. Listen in as I share my top 3 Practical Tools for "Less is More" in Your Marketing...

Referenced in this episode:

  • StreamYard live broadcast platform: https://streamyard.com?pal=6375008013647872
  • 30 Pieces of Conten...
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    "I will NEVER do that again."

    What was it that drove me to make that exasperated vow? And what have I learned since then that has me teaching about the topic I said "never" to...5 years later? Listen in as I spill ALL the tea and flip some tables in this episode's Marketing Confessions.

    Ready to Clear Out the Clutter in Your Marketing? Learn more here and grab your seat: https://www.bossmybrand.com/clearoutthecl...

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    February 2, 2021 44 min

    "When you know who you are, you can function from that place. And when you know who you are not, you can function from that place in freedom."  

    In this episode, I get raw, real, and vulnerable sharing from the journey I'm on of learning this in my own life and business. 

    Mentioned in this episode:

  • A Better Way book by Ryan Haley
  • The Heart Work book by Jacqueline Dorman
  • Season 2, Episode 1: Making Room
  • Season 1, Episode 49...
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    January 19, 2021 46 min

    "Change is hard, but you can't let change paralyze you."

    In this episode, I'm joined by Amy Shaw, COO of the Greater Binghamton Chamber of Commerce and Debby Evans, Project & Event Manager of the Greater Binghamton Chamber of Commerce. Listen in for an honest and practical conversation about navigating change and serving your audience, plus some step-by-step "how we did it" advice on transitioning to vir...

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    January 12, 2021 37 min

    Could clutter be standing in the way of your next big business idea? Your dream client? Or even...you? Is it possible that something you've maybe tucked away out of sight could hold the key to truly enjoying your life and business the way you aspire to? In this episode we dig into these and more by unpacking some practical lessons I've been learning recently about this topic... "Making Room."

    Connect with The Brand ...

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    In part 2 of this year's Holiday Encore series, we're diving into a conversation with one of my favorite people about one of our favorite Christmas movies. And there are some lessons about branding in it that may surprise you! Enjoy...and Merry Christmas! ✨

    Connect with The Brand Boss Studio: https://brandbossstudio.com/

    Peek behind the scenes: https://www.instagram.com/thebrandbossshow/

    Referenced in this episode: Miracle ...

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    What can the holidays teach us about branding...and more specifically, the power of it? Listen in for this week's very special encore episode, Beer Kegs & Welcome Mats! 🎉

    Connect with The Brand Boss Studio: https://brandbossstudio.com/

    Peek behind the scenes: https://www.instagram.com/thebrandbossshow/

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    December 8, 2020 27 min

    Is there more to business than “putting out fires” and checking off items on our never-ending to-do list? More to business than just keeping up with the latest trends, juggling sales, operations, and HR? Presenting: SUMMIT. This event may be unlike any business event you’ve ever attended before.

    In fact, we hope it is! SUMMIT is strategically designed to be exactly that — a place set apart, “above.” A dedicated atmosphere where you...

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    Happy Birthday to The Brand Boss Show!! 🎉 It's been a wild ride and an incredible first year. To celebrate, I thought I'd bring you something a little different in this episode and share 6 key things I've learned about life, business, and podcasting this year. Listen in for What I've Learned in Year One!

    Previous episodes referenced in this episode:

  • Episode 35: Start Messy
  • Episode 22: Leveraging the True Powe...
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    November 24, 2020 74 min

    If you play tennis, you may be familiar with the place on the racket that when you hit it provides the most power, accuracy, and impact for your shot. Similarly, when you don't hit it, it can be a rather jarring and ineffective experience. Did you know it can be the same for your business? What if there was a way to maximize your profitability and passion while increasing the impact of your business...perhaps even in a way that...

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    Is your brand making you money? Or losing it?? Would you like to learn the revenue-boosting secrets most business owners overlook?

    In this episode, I share a sneak peek of our NEW BOOK!! 🎉

    In this book, I unveil the TOP 5 critical mistakes companies of all sizes make with their branding. These “Branding Blunders” are costing them hundreds, thousands, sadly,  even millions of dollars...and many business owners are not even a...

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    November 10, 2020 22 min

    In the past few episodes, we've been talking about dialing in your brand's GPS to communicate a consistent experience throughout your branding and marketing. But what are you being consistent with? And, how can you know that the decisions you're making are truly consistent and congruent with your unique brand? In this episode, we're digging into these questions through a real life client example, as featured recentl...

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    Over the past few episodes, we've been having a conversation about how to successfully market your brand. How do you know if your branding and marketing is really on target? Listen in as we bring it home with What's Your Brand's "GPS?", Part 3!

    Previous episodes in this series:

  • Episode 43: The Real Reason for Marketing?
  • Episode 44: What's Your Brand's "GPS?", Part 1
  • Episode 45: What's You...
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