The Brand Boss Show

The Brand Boss Show

Hi! I'm Rachel, the Brand Boss. I'm an inspirational and instructional communicator, and my passion is empowering you to OWN your difference and ROCK your brand like a Boss. As a business owner myself, I’m especially passionate about empowering Businesses and Business Owners with simple, effective Marketing strategies and easy-to-implement solutions. With 22+ years in public communications, I bust myths and boxes, and put tools in your hands you can use right now...and see results. I’ve lived firsthand the power of having the courage to OWN your difference and show up authentically for the people you serve. You see, I believe that the purpose of Business is to solve problems and take care of real people...not mere “avatars.” I've also lived most of my life believing that I had to hustle and grind my way to earn any sliver of success. 💡 Until I discovered working from rest...and tapped into greater success and fulfillment than I'd ever known. If any of what you’ve just read resonates, then this is for you. This...is The Brand Boss Show. 🎙️ 🎧 New episodes every Tuesday. Ready for you to listen on the go, during your workout, morning commute, or wherever you listen to your favorite podcasts.

Episodes

July 13, 2021 41 min

"I think the feeling of the fear is sometimes greater than the fear itself...what's actually the worst that can happen? And how might my life be different if I don't take this risk?" 

This week's guest is no stranger to the world of entrepreneurship...or risk. Since she was 19 years old, she's been seizing the moment to invest for the long term. Now, the owner of multiple successful businesses, building her ...

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"The internet is full of these amazing things called buzz words. 'I need to become more authentic.' No, you don't. You just need to act more like you."

In this episode, I am joined by internationally-acclaimed personal branding expert and highly successful multi-business owner, Chris Ducker.

We myth-bust buzz words and clarify the conversation around personal branding, while Chris goes deep and shares his own st...

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Ah...Networking. Love it or dread it, it's a vital skill to have in business, right? This week I want to step back and take a closer look at this experience from both sides...because I've lived them.

Whether the only thing you look forward to is the snacks (and leaving)... or you can't wait to get the party started... I guarantee these three tips will make your next "networking" interaction so much simpler...and...

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Are you getting the highest ROI on your most expensive business investment? Listen in as I share three simple keys you can start leveraging right now.  

Ask the Brand Boss: Submit your question here! Connect with The Brand Boss Studio: https://brandbossstudio.com/ Connect with Rachel on Instagram: https://www.instagram.com/thebrandbossshow Connect with Rachel on LinkedIn: https://www.linkedin.com/in/thebrandboss/
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What's the one most powerful - and most overlooked - marketing tool you have access to right now…that you can start leveraging for free, that works for you 24-7, and can produce exponential results? Let's dive in to this week's episode.

Ask the Brand Boss: Submit your question here!

Connect with The Brand Boss Studio: https://brandbossstudio.com/

Connect with Rachel on Instagram: https://www.instagram.com/thebrandbosssh...

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What do Google, Apple, Nike,... these large global brands - the household names that everyone recognizes... what do they know that makes them industry titans? What secrets have they tapped into that you might not be aware of...yet?

Can you leverage these same secrets in your business?

Absolutely. And we've just launched a new tool to help you do exactly that - and see results. Listen in... 

Learn more: The Brand Boss Blueprint ...

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Working from...Rest? What does that actually mean? And, moreover, how is that possible? If you're a high-performer (or overachiever) like me - the idea of "working from rest" may feel like a bit of an oxymoron. I remember hearing it for years thinking, "that must be nice"....for other people. Until one day, it started to "click," and that shift changed everything. So what IS working from rest? And how ca...

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Recently, I had the opportunity to share about the real power of branding and what it actually does for your business...and your customers. We got raw, real, and vulnerable as I debunked lies and shared some "tough love" truths you may not have heard before now. This week's episode is a snippet of the fire from that mastermind. Enjoy!  

Connect with Rachel: https://www.instagram.com/thebrandbossshow/

Connect with the Br...

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April 7, 2021 39 min

Could there be a hidden key to building trust...perhaps somewhere you may not have thought to look? And how can you put that key to work for you? That's what I discuss with this week's special guest, Sydney Sherman - who, by the way, unlocks this key for the most-followed real estate brand on the planet. Ready to unlock yours? Listen in. 

Connect with The Brand Boss Studio: https://brandbossstudio.com/

Connect with Sydney: ...

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So...What exactly is branding?

What makes it so good? What makes bad branding?

How do you know if your branding is working for you or against you?

In this episode, we're sharing a special excerpt from our Secrets of Branding ebook! 🎉

Grab your copy here: www.bossmybrand.com/secrets

Connect with The Brand Boss Studio: https://brandbossstudio.com/

Connect with Rachel: https://www.instagram.com/thebrandbossshow/

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Andrew Maue is a wildland fire logistics section chief, business owner, and  corporate consultant. In this episode he shares powerful insights from the structure of emergency response management that can be leveraged to help protect your business from unnecessary crises and unexpected "fires."

Connect with Andrew: https://www.facebook.com/andrew.maue

Connect with The Brand Boss Studio: https://brandbossstudio.com/

Con...

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Could there be a breech of boundaries in your business? Does your greatest business asset have what it needs to thrive...and grow? This week I am joined by one of my favorite experts on this topic, Michelle Curtis-Bailey. Michelle is an Activator, Communicator, and Connector and has been featured in Huffington Post, Washington Post, U.S. News & World Report, and Nerd Wallet, among others. Listen in for all the gold she drops in...

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March 10, 2021 12 min

As a business owner, have you ever wished that someone would just tell you what to do when you're faced with making a big decision...or one that feels big? Why does the weight of choice feel so heavy sometimes...and how can we move past that? In this episode I get raw, real, and vulnerable and share a few processing thoughts from my journey and what I'm learning.

Connect with The Brand Boss Studio: https://brandbossstudio.c...

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Dr. Darlene A. Mayo is a neurosurgeon and a neuroscientist whose passion is to help you get breakthrough in your health and your business by using innovative tools in brain science, so you can achieve your potential and fulfill your destiny. Dr. Mayo earned her undergraduate degree from Duke University, completed medical school and neurosurgery residency at the Medical College of Georgia, clinical and research fellowships at UCLA, ...

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Over the past few episodes, we've been talking about this idea of "less but better" and marketing your business from a place of rest. This week we're taking those concepts and getting practical. Listen in as I share my top 3 Practical Tools for "Less is More" in Your Marketing...

Referenced in this episode:

  • StreamYard live broadcast platform: https://streamyard.com?pal=6375008013647872
  • 30 Pieces of Conten...
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    "I will NEVER do that again."

    What was it that drove me to make that exasperated vow? And what have I learned since then that has me teaching about the topic I said "never" to...5 years later? Listen in as I spill ALL the tea and flip some tables in this episode's Marketing Confessions.

    Ready to Clear Out the Clutter in Your Marketing? Learn more here and grab your seat: https://www.bossmybrand.com/clearoutthecl...

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    February 2, 2021 44 min

    "When you know who you are, you can function from that place. And when you know who you are not, you can function from that place in freedom."  

    In this episode, I get raw, real, and vulnerable sharing from the journey I'm on of learning this in my own life and business. 

    Mentioned in this episode:

  • A Better Way book by Ryan Haley
  • The Heart Work book by Jacqueline Dorman
  • Season 2, Episode 1: Making Room
  • Season 1, Episode 49...
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    January 19, 2021 46 min

    "Change is hard, but you can't let change paralyze you."

    In this episode, I'm joined by Amy Shaw, COO of the Greater Binghamton Chamber of Commerce and Debby Evans, Project & Event Manager of the Greater Binghamton Chamber of Commerce. Listen in for an honest and practical conversation about navigating change and serving your audience, plus some step-by-step "how we did it" advice on transitioning to vir...

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    January 12, 2021 37 min

    Could clutter be standing in the way of your next big business idea? Your dream client? Or even...you? Is it possible that something you've maybe tucked away out of sight could hold the key to truly enjoying your life and business the way you aspire to? In this episode we dig into these and more by unpacking some practical lessons I've been learning recently about this topic... "Making Room."

    Connect with The Brand ...

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    In part 2 of this year's Holiday Encore series, we're diving into a conversation with one of my favorite people about one of our favorite Christmas movies. And there are some lessons about branding in it that may surprise you! Enjoy...and Merry Christmas! ✨

    Connect with The Brand Boss Studio: https://brandbossstudio.com/

    Peek behind the scenes: https://www.instagram.com/thebrandbossshow/

    Referenced in this episode: Miracle ...

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