The Brand Boss Show

The Brand Boss Show

Hi! I'm Rachel, the Brand Boss. I'm an inspirational and instructional communicator, and my passion is empowering you to OWN your difference and ROCK your brand like a Boss. As a business owner myself, I’m especially passionate about empowering Businesses and Business Owners with simple, effective Marketing strategies and easy-to-implement solutions. With 22+ years in public communications, I bust myths and boxes, and put tools in your hands you can use right now...and see results. I’ve lived firsthand the power of having the courage to OWN your difference and show up authentically for the people you serve. You see, I believe that the purpose of Business is to solve problems and take care of real people...not mere “avatars.” I've also lived most of my life believing that I had to hustle and grind my way to earn any sliver of success. 💡 Until I discovered working from rest...and tapped into greater success and fulfillment than I'd ever known. If any of what you’ve just read resonates, then this is for you. This...is The Brand Boss Show. 🎙️ 🎧 New episodes every Tuesday. Ready for you to listen on the go, during your workout, morning commute, or wherever you listen to your favorite podcasts.

Episodes

August 9, 2022 31 min

For me to interview this week's podcast guest is quite literally a dream come true. 

For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth.

Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann that has created a w...

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"This was all very foreign to me, but I just embraced it and jumped in!" - Bruce Weinstein

These days many business owners find ourselves wearing an additional hat we didn't know we were signing up for - the role of content creator. "But with a business to run, how am I supposed to do that?" I've heard so many ask. 

This week's guest is no stranger to that struggle. From building a successful personal br...

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From RV renos, to tiny homes, to travel vlogging in Honduras, and fair trade ethical fashion - this week's guest is no stranger to the world of content creation. She and her husband, Luke, have built impactful followings across multiple channels both online and offline, and today she's sharing some of her insider tips with us! 

Fun fact, I have had the pleasure of watching her journey from the very beginning and even as we ...

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July 12, 2022 11 min

So, what is your "personal brand" anyway? Sometimes in business and marketing, these terms just get thrown around, and it's not always clear exactly what it means and more importantly, what it does for your business. This week, I am diving into a short and sweet explanation that I hope will bring clarity as well as some practical tools to help you move forward.

So what is your personal brand? Listen in. 

Are you ready t...

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"Just go with what you know, and then go from there." 

From a life-altering injury to a successful food blog nearing 100,000 followers, Addison LaBonte knows firsthand the power of content...and what it can do for your business. 

She also understands how overwhelming it can feel at times. 

Listen in as she shares her incredible journey and simple content creation strategies she's learned along the way. 

Connect with Add...

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June 21, 2022 29 min

Content Marketing? Isn't that just the same thing as social media? 

Sometimes in Business, and in Marketing, these terms get kind of tossed around, and it can be confusing what they actually mean. 

This week I'm bringing clarity and definition to help you understand what these are, why they matter, and help you decide which one may be the right fit for you.  

Ready to get started? Book a free consultation: https://calendly....

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June 14, 2022 35 min

A fad? Just another trend? Dance videos? 

What is TikTok anyway, and why should you care? Does it even matter, really, for your business? 

This week I'm joined by TikTok expert and fellow business owner Alex Hitt. Listen in as he shares his story, some facts that may surprise you, and practical action steps... as we dive into The Truth About TikTok.

Connect with Alex: https://alexhitt.com/

Connect with the Brand Boss: https://l...

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We all know the power of mobile apps. But have you thought about what having a mobile app could do for your business?  Think that's out of the question or far out of reach? Think again.

This week I am joined by my new friend and the founder of Evolution Apps, Nikolai Derek. Listen in as we discuss how mobile apps can impact businesses just like yours...and how having your very own app may actually be closer than you think. 

Con...

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As Maya Angelou famously said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

This week I am joined by special guest Krista Humphrey - as I call her, "The Queen of Thoughtfulness," for a conversation about how powerful a thoughtful experience can be for your brand. Plus! She shares some insider tools and strategies you don't want to miss! Listen ...

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For many of us, LinkedIn has been a bit of a "necessary evil" over the years, but today it has become the number one social media platform for business. 

What changed? And, now, how do we effectively navigate the platform? 

In this episode, I'm joined by LinkedIn expert Shawn E. Hill. Listen in as he digs into how LinkedIn really works (in 2022), and how you can leverage LinkedIn to your highest advantage. 

Connect with...

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When it comes to advertising, there are so many different avenues...how do you know which is right for you? 

This week I'm joined by Aleks Balac, owner of AdStar Media LLC, and one of the most brilliant advertising minds I know. Listen in as he simplifies the math and methods of digital advertising and shares some of his "secret" non-traditional strategies to help small business owners see real results. 

Connect with Al...

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As business owners, we know the power of entrepreneurship to impact our own lives... 

But what about when someone who has been told, "you'll never amount to anything" discovers that they have the power to create? 

This week I am joined by my new friend and impact entrepreneur Sheyenne Kreamer. Listen in as she unpacks more of this story and shares how you, right now, can make an impact. 

Connect with Sheyenne: https://w...

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Ah, Spring is in the air. It's the time when many of us are opening the windows, clearing out the closets... but have you thought about doing the same for your digital clutter? 

In this episode, I'm joined by special guest Dai Smith, professional organization and productivity expert and the owner of Simplicity by Day LLC. Listen in as she walks us through the 4 A's to take back your life and show your digital clutter wh...

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April 12, 2022 33 min

If your story doesn't look like those you see around you... 

If it doesn't look maybe even like you thought it would... 

Oh, friend, you are not alone. 

We've been talking about identity the past few episodes, and this week I felt like it was time to invite you in behind the scenes on my identity in greater transparency than I've ever shared before. So here it is - raw, real, and vulnerable... The Story of Brand Bos...

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April 5, 2022 27 min

In recent episodes, we've been talking quite a bit about Identity, and how important it is to your life and business. 

But with so much noise out there around this subject...what is Identity anyways? And how do you know what your Identity really is? 

This week I am joined by Identity Strategist, and one of my closest friends...Melody Dowlearn. Over the past few years, the conversations we've had around this subject have bro...

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March 29, 2022 23 min

When you know who you are, you can function from that place. 

And when you know who you are not, you can operate from that place in freedom. 

In this concept of identity, as we've been talking about the past few episodes, knowing who you are is critical. 

Equally important - is knowing who you are not. Listen in as I explore the flip side of this identity conversation...the Sour Spot.  

Connect with the Brand Boss and book a st...

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March 22, 2022 28 min
If you are like most leaders, builders, dreamers & doers I know... odds are high that at some point you've faced this...and you're not alone.

History itself holds the stories of countless great leaders who also faced the crippling bane - Imposter Syndrome. 🐉 

But it doesn't have to be that way. 

Previously on The Brand Boss Show, we've discussed the deeper roots of Imposter Syndrome and how it is possibl...

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March 15, 2022 24 min

When you think of integrity, what comes to mind is probably doing the right thing, ethical business practices, etc...right? 

Did you know that one of the definitions of integrity actually means whole and undiminished? 

Recently, I've come face to face with this in some unexpected ways. Listen in as I unpack this conversation of integrity - with ourselves...and what I'm learning about how it can impact our lives and business...

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To build a business that creates a lasting impact in the world, we have to be able to see with eyes of possibility and think bigger than just what's right in front of us. 

This week I'm joined by very special guests Stephen and Chelsey Diaz of The Rainmaker Family. Listen in as they share their journey of growing, scaling, and now empowering legacy businesses around the world...all powered by the simple question, "How c...

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February 15, 2022 25 min

Ah, Valentines Week. Love is in the air...or not? And I'm not just talking about romantic love. I'm talking about the relationships you're building with your customers and potential customers. This week I'm diving into some powerful business insights from a source you might not expect. Listen in...for Marketing Lessons from Dating Apps. 

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