The Brands On Brands Podcast

The Brands On Brands Podcast

The Brands On Brands podcast with Brandon Birkmeyer brings you personal branding, career, and leadership tips every week! Brands On Brands is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly at: https://www.brandsonbrands.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal branding coach working with speakers, authors, coaches, consultants, executives, and other creators. Learn more about Brandon and his bestselling book, Front & Center Leadership at: https://www.brandonbirkmeyer.com

Episodes

January 7, 2026 39 mins

Unlocking Virality: The Secrets to Going Viral with Austin Armstrong.

In this episode, Austin Armstrong, creator, strategist, and author of 'Virality: Your Playbook for How to Use AI and Social Media Marketing to Go Viral and Get Paid,' shares insights on creating content that garners massive engagement.

He discusses strategies for generating intrigue through titles, the importance of broad content, and constructing a successful co...

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Building a Coaching Framework to Transform Your Personal Brand.

In this episode of Brands On Brands, host Brandon Birkmeyer delves into the concept of building a robust coaching framework to enhance your personal brand. Brandon outlines his personal branding approach through three key components: message, community, and impact.

He stresses the importance of creating your own unique coaching framework, testing and optimizing it, and...

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If I had to rebuild my personal brand from zero today, this is exactly what I'd do.

In this solo episode, I break down the core principles, decisions, and habits that matter most when starting a personal brand from scratch—without an audience, without momentum, and without overcomplicating it.

This isn't about platforms, hacks, ...

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Unlocking Digital Leadership: Embracing Your Online Presence with Kristi Piehl.

In this episode, featuring Emmy Award-winning journalist and CEO of Media Minefield, Kristi Piehl, we delve into the critical importance of digital leadership in today's world. Kristi discusses how modern leaders need to be as comfortable with online platforms and social media as past leaders were with traditional communication methods.

This engaging co...

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Transform Your Personal Brand with a 3-Minute Daily Reflection. In this video, we explore a transformative three-minute daily reflection habit that can help you grow your personal brand without needing a complex content strategy or additional time.

By taking just three minutes each morning to reflect on your day and capture your thoughts, you can generate authentic content that connects with your audience. This habit involves three...

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The Critical Role of Emotional Branding with Jean-Pierre Lacroix - Discover the Think Blink Manifesto.

In this episode of Brands on Brands, Jean-Pierre Lacroix, president of SLD Global Branding and Design Agency, discusses the importance of emotional branding and the impact of split-second connections.

Jean Pierre delves into the concept of defining emotional equity, the significance of empathy in branding, and strategies to build ...

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AI is completely rewriting the rules of personal branding — and most people are already falling behind. In this interview, Brandon Birkmeyer breaks down how AI is transforming the way we show up, get discovered, build trust, create content, and scale our influence online.

If you're building your brand the same way you did a year ago, this is your wake-up call. You'll learn:

🔥 Why AI didn't just automate marketing — it democratized...

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Exceptional Experiences: Redefining Luxury with Neen James. In this episode, host Brandon interviews luxury brand expert Neen James about her new book, 'Exceptional Experiences.' Neen shares insights from her 20-year study on luxury, highlighting that true luxury is about moments and inclusivity rather than just money.

She discusses the importance of personalization, systemized thoughtfulness, and the five 'luxury levers'—entice, i...

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Most people think personal branding is about getting followers, likes, and viral videos — but that's not the real game.

In this solo episode, Brandon Birkmeyer breaks down why most people approach personal branding completely backward, and what to do instead if you want to build a re...

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Why do some brands become unforgettable while others disappear? Today, we break down the science behind brand association—the single most overlooked driver of brand choice, preference, and loyalty.

Our guest is Ulli Applebaum. Ulli is an award-winning brand strategist and auth...

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Mastering Social Skills: 9 Essential Micro Behaviors for Building Trust and Connection.

This episode debunks common misconceptions about social skills, emphasizing that true social skill lies in how people experience you.

Learn nine practical social skills that can transform others' perceptions regardless of personality type or professional role. By practicing these behaviors daily, individuals can build a reputation as confident, ...

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In this episode, Brandon Birkmeyer interviews Kat Norton, popularly known as Miss Excel on TikTok and Instagram, where she has garnered over a million followers by teaching Microsoft Excel in a fun and engaging manner.
 
Kat shares her inspirational journey from a 9-to-5 consulting job to becoming a successful entrepreneur, complete with viral content, a popular Excel course, and multiple coaching and tra...

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Rebranding isn't something that happens once. It's something that keeps happening as you evolve. Every time you discover something new about who you are and how you help people, your brand deserves to evolve with you.

In this episode, Brandon breaks down what it really means to rebrand yourself and why it's a natural part of pe...

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Make money with brand licensing with expert Stu Seltzer. In this episode, Stu Seltzer, author of 'Brand Licensing for Dummies,' discusses the fundamentals of brand licensing and its importance.

Find the book on Amazon at: https://amzn.to/438V6qL

As a seasoned NYU professor and the founder of Seltzer Licensing Group, Stu explains how licensing can expand brand value and boost revenue. He shares insights into licensing deals, key con...

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Seven Creative Ways to Grow Your Personal Brand. In this episode, we dive into seven effective strategies to refresh and expand your personal brand. From repurposing existing content and turning podcasts into blog posts to creating thematic content sequences and partnering with other creators, we share practical ideas to enhance your online presence.

We also explore the benefits of paid promotions, syndicating content across multip...

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Reclaim Your Workday: A Conversation with Marcey Rader on Healthy Productivity & Habits.

In this episode, we welcome Marcey Rader, productivity consultant, keynote speaker, and author of 'Reclaim Your Workday,' to discuss strategies for enhancing productivity and managing work-life balance.

Find the book at: www.ReclaimYourWorkday.com

Marcey emphasizes the importance of turning off unnecessary notifications, setting clear boundarie...

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5 Essential Steps to Building Your Personal Brand in 2025. In this episode of Brands On Brands, personal branding coach Brandon Birkmeyer shares five practical steps anyone can take in 2025 to start building their personal brand.

With a keen focus on manageable and effective strategies, he emphasizes the importance of expressing yourself through LinkedIn articles, attending industry conferences, joining professional associations, c...

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In this episode, we speak with Larry Long Jr., CEO of LLJ Enterprises, international keynote speaker, author of 'Jolt,' and LinkedIn influencer. We discuss the intricacies of personal branding on LinkedIn, methods to stay motivated in speaking and business, and the impact of high energy on success.

Larry shares his journey, highlights the importance of intentionality, and offers actionable tips for aspiring speakers and business pr...

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Podcast Show Notes

In this episode, we explore the difference between simply being visible online and truly positioning yourself as a leader in your industry. Host Brandon Birkmeyer shares insights on why adding value and sharing your unique perspective is essential for building a memorable personal brand.

If you're tired of generic content and want to stand out in your field, this episode is for you. Discover the three most common...

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Mastering Product Drops with Fanfare's Michael Dodsworth. In this episode, we explore how Michael Dodsworth, founder and CEO of Fanfare (www.fanfare.io), helps brands execute flawless product launches, avoiding common pitfalls like website crashes and bot invasions.

From viral moments like Stanley's success to handling customer loyalty and the intricacies of fan-driven hype, Michael shares valuable insights into managing successful...

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