193: A Grateful Podcast Growth Strategy

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January 25, 2025 • 8 mins

How do I grow my podcast audience? First, you ask a different question. If you're tired of "experts" selling you magic bullet solutions, SEO tricks, and social media hacks that promise the world but deliver nothing – this episode is for you. I'm about to give you a 3 part growth strategy that has nothing to do with trying to please an algorithm.

Yes, you need to optimize for SEO and promote your show, and video clips are great, and be a podcast guest. Yes, all of those tactics are helpful for attracting new listeners, but how do you get listeners to come back and bring their friends?

I’m sharing a Grateful Dead approach to building your podcast audience. The Dead didn’t rely on an algorithm to build an audience. Learn how to stop trying to please the algorithm and focus on what to create for your audience that will inspire them to share your work.

The song I’m playing in this video is Deep Elem Blues. One of my favorite covers by the Dead.

I’m sharing a Grateful Dead approach to building your podcast audience. The Dead didn’t rely on an algorithm to build an audience. Learn how to strop trying to please the algorithm and focus on what to create for your audience that will inspire them to share your work.

The song I’m playing in this video is Deep Elem Blues. One of my favorite covers by the Dead.

Chapters

(00:00) The question do you need to ask to grow your audience

(01:31) How are you delivering on the promise of your podcast?

(03:27) Creating a community of fans

(05:57) How to expand your audience

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