Welcome to another episode of the Brian Tracy Experience, where we talk about personal growth, success strategies, and the mindset that shapes our lives. In today’s conversation, Brian Tracy is joined by his children and co-hosts—Michael Tracy, Christina Tracy Stein, and David Tracy—for an eye-opening discussion on everyone’s favorite (and sometimes daunting) topic: money.
From personal stories about childhood jobs and the value of entrepreneurship, to practical advice on setting financial goals and rewriting your “money script,” this episode explores what it truly means to create wealth and financial security. Brian shares the life-changing ideas that shaped his own approach to money, highlighting how true financial freedom comes from continually increasing the value you provide to others.
The family digs into topics like the difference between being rich and being wealthy, the power of mindset and responsibility, how to find work you love, and why serving others is at the heart of financial success. Along the way, you’ll hear actionable tips for taking control of your finances, building habits of dependability and consistent action, and the empowering belief that “I am unstoppable.”
Whether you’re already on your path to abundance or just starting to redefine your relationship with money, this episode offers inspiration, practical tools, and the encouragement to step into your own financial freedom. Let’s get started!
What You’ll Learn
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The difference between being “rich” and “wealthy” (and why it matters)
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Why writing down your financial goals changes your subconscious programming
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How your childhood beliefs about money shape adult behavior
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Techniques to shift from a scarcity script to an abundance mindset
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The golden triangle of success: responsibility, written goals, and continuous learning
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Why entrepreneurship and providing value are key to financial freedom
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The lifelong importance of dependability, consistency, and customer satisfaction
Notable Quotes
“The reason for money is that money buys freedom. If you have enough money, you are free to make choices.” —Brian Tracy
“You get a percentage of the value that you create. Set a goal to double your income—and then ask yourself, what would I have to do to double the value of my contribution?” —Brian Tracy
Resources & Mentions
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Human Action by Ludwig von Mises (Amazon link)
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Let Them by Mel Robbins (Official site)
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Think and Grow Rich by Napoleon Hill (Amazon link)
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Brian Tracy’s books on Amazon
Watch on YouTube
➡️ Watch the full episode here: https://youtu.be/CEZht9HDU7o
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