In today's episode I'm joined by Michael Fatica from Back In Shape; The Back In Shape Program helps people around the world, fix their back pain from home. Through rehabilitation exercise routines, live video support and a supplementary video library they are helping people get their back, and their body, Back In Shape - and keep it that way!
Michael tells us about
• How one of their own clients that is a GP discovered exercises they were prescribing to help their own patients didn't work for their own pain and how Back In Shape helped them overcome their own Sciatica
• How they are using a PR agency to help get national coverage for their members and their results to bolster their customer acquisition strategy through YouTube video ads.
• How they are able to achieve results with patients online that they never would have thought possible compared to seeing them in a clinic.
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