September 10, 2025 • 30 mins
Alex Kutsishin is the co-founder and CEO of FUEL Inc., the world’s first Performance-as-a-Service platform designed to deliver cutting-edge performance training for sales teams and leaders. FUEL is transforming traditional business education by combining science-backed learning, real-time coaching, and advanced analytics to create happier, healthier, and more productive professionals.
A born entrepreneur, Alex has co-founded ten companies across diverse industries—from launching medical offices in Washington, D.C., to building the first American-based low-code/no-code platform for creating custom mobile websites. His ventures consistently push the boundaries of innovation, blending technology and strategic growth to meet evolving market demands.
Alex’s achievements have earned him widespread recognition, including EY Entrepreneur of the Year, Inc. 101, and Deloitte Fast 50 honors. He is also credited with building the fastest-growing mortgage technology company in the world, achieving a staggering 7,000% growth in just four years. With FUEL, Alex continues his mission to redefine how individuals and organizations unlock peak performance.
During the show we discussed:
- How Fuel differs from traditional LM
- “Performance-as-a-Service” explained
- The gap Fuel fills in training
- Boosting retention by 700%
- On-demand video library content
- Daily live coaching structure
- Science-backed learning methods
- Manager tools for tracking & analytics
- Fostering accountability & growth
- Personalized learning paths
- Client ROI & performance gains
Resources:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to the Business Credit and Financing Show.
Each week, we talk about the growth strategies
that matter most to entrepreneurs.
Listen in as we discuss the secrets to
getting credit and money to start and grow
your business.
And enjoy as we talk with seasoned business
owners, coaches, and industry leaders on a variety
(00:22):
of topics from advertising and marketing to the
nuts and bolts of running a highly successful
business.
And now, to introduce the host of our
show, financial expert and award-winning author, Ty
Crandall.
Hello, and thanks for joining us today.
I'm super excited you could be here.
We are gonna dive into human development for
a healthy ROI today.
(00:44):
I know it sounds kind of weird and
crazy and cool right at the same time,
right?
Well, you're gonna love what we're gonna dive
into because this is a new way to
revolutionize is really how you learn things.
And it's also gonna revolutionize how your team
members and how your staff can actually be
able to learn better, absorb more, really with
less time committed.
And it's all done through a new system,
(01:06):
a new way of basically absorbing information, okay,
without wasting time based on how the military
does things, based on how athletes do things.
You're going to absolutely love this.
And with us to have the conversation today
is Alex Kutyshen.
He is the co-founder and CEO of
Fuel, Inc., the world's first performance as a
service platform designed to deliver cutting-edge performance
(01:27):
training for sales team and leaders amongst others
in your company as well.
So Fuel is transforming traditional business education by
combing science-based learning, real-time coaching, and
advanced analytics to create happier, healthier, and more
productive professionals.
So Alex is a born entrepreneur, and he
has co-founded 10 different companies across diverse
industries, from launching medical offices in Washington, D
(01:50):
.C., to building the first American-based low
-code, no-code platform for creating custom mobile
websites.
His ventures consistently push the boundaries of innovation,
blending technology and strategic growth to meet evolving
market demands.
Now, Alex's achievements have earned him widespread recognition,
including EY Entrepreneur of the Year, Inc.
(02:11):
101, and Deloitte Fast 50 Honors.
Now, he's also credited with building the fastest
-growing mortgage technology company in the world, achieving
a staggering 7,000% growth in just
four years.
And now with Fuel, Alex continues his mission
to redefine how individuals and organizations unlock peak
performance.
What's up, buddy?
(02:31):
How are you doing today?
Oh, man, I gotta press this button that
gives confetti everywhere, because, wow, I- I
didn't even know there was a confetti button.
Well, I have all kinds of buttons.
Look, I have, I was gonna give you
the intro I was gonna give a big
thumb up to, because it's incredible.
I'm like Kramer, you know, when you watch
the show Kramer on Fast Money or Mad
(02:51):
Money, whatever it's called, he does all kinds
of crazy stuff.
Man, that was an incredible introduction, and I
haven't had anyone do it with such energy
and passion and purpose.
And the way that you weaved my history
together, that was really special.
Thank you, Ty.
I appreciate it, but you know, I know
you really well.
And what I said was, we could sit
here for an hour about your accolades.
Man, you've built some big, very successful companies
(03:12):
across a multitude of different industries, something that
a very, very minute percentage of entrepreneurs could
do.
So just kudos to you on everything that
you're doing and everything you've done.
Thank you so much.
Thank you.
I start telling every child, I actually just
did this child.
I mean, they're 18 years old.
I just was at a graduate, everyone's having
graduation parties.
I was just at a graduation party.
(03:34):
And all these 18, 17 year olds, and
we're hanging out.
And every time I gave somebody advice that
came over that wanted to chat about something,
it's like, do what you're good at.
Do what you're good at.
Do what you're good at.
Yes, everyone says, do what you love.
Do what you're good at.
Okay, do that.
You'll fall in love with it.
You can always follow your heart to do
what you love.
That may not be something that at the
(03:55):
moment is something that can help you live
a good life.
Do what you're good at.
And I think when you do the thing
that you're good at, you fall in love
with it.
And I fell in love with building teams.
That's it.
So what's the idea behind Fuel?
What problem are you solving when you came
up with Fueling?
Yeah, well, thank you for asking that question
that way.
I'm gonna approach this very differently than I
do in other interviews, just because of our
(04:16):
relationship and I think how raw and direct
we can get here.
My co-founder called me in 2022 and
said, education is broken.
Can you help me fix it?
My co-founder happens to have written 20
books, happens to have had nearly 7 million
people go through his training, education.
This is a 30-year practitioner of education
calling me to tell me education is broken,
(04:37):
which is interesting.
When he called to tell me this, Ty,
what he didn't know is I thought education
was broken from the moment I stepped into
grade school.
Something didn't feel right, which is why my
experience was a turbulent one in school because
I wanted to go do things rather than
just sit and keep hearing theory and ideas.
I wanted to go get active, get behind
it.
And so the entire purpose behind Fuel is
(04:59):
really, I think there needs to be a
demarcation, Ty.
Humans before AI, humans after AI.
Meaning the way that we learn, the way
that we apply ourselves, it's all changed just
over the last couple of years.
And we have to recognize, we've been talking
about education change, we have to recognize that
now we don't have a choice.
We have to change the way we do
(05:20):
things.
And so Fuel is about the thing that
makes humans, humans, our ability to apply the
things that we know.
Nobody's telling us how.
We, as we know things, we apply them.
And today, the application of knowledge is the
number one most valuable commodity, most valuable asset
humans have.
It's not about knowledge anymore.
It used to be knowledge.
(05:41):
It used to be like gather all of
this, gather all this, know all this knowledge.
But now it's more than knowing the knowledge.
It's about having the knowledge.
It's about applying that knowledge.
And you said this earlier, Ty.
This is not something that Alex and Todd
decided to invent and say, hey, let's find
a new way to become better at doing
things.
No, there's a couple of industries that are
perfected.
We don't have to recreate anything.
We just have to apply something old in
(06:02):
a new way.
That's all, in a new place.
And that's what we're doing.
So Fuel is about performance improvement in your
career and your personal life, in every level
of education and understanding, in every department.
And of course, if we get into this,
I'll share this with you, in every language.
And using AI makes it possible.
I could be speaking any language and it
(06:22):
would sound and look like I'm speaking your
language, which is very important in learning.
The syncing of the lips allows education to
stick.
So that's a very important part of the
science of what we're doing here.
But that's what it's for, Ty.
What you guys describe it as is performance
as a service.
So what does that mean?
Yeah, great question.
So we know what software as a service
is.
And a lot of people just say SaaS.
(06:44):
They just say SaaS, they say software as
a service.
But how many people have actually unpacked what
is being said in software as a service?
Here's what it means.
For everyone listening who may have not unpacked
it, here's what it means.
Before there were software as a service, you'd
buy a piece of technology, you'd install it,
it would get old, you'd buy a new
piece of technology, you would install it.
(07:04):
Well, software as a service said, you know
what?
Instead of you spending $5,000 on this
piece of technology and then a few years
later, another 5,000 or whatever it may
be on a better version.
What if we kept your technology up to
date as a service?
It's always new.
We're always adding things to it and you
instantly get it.
Just by paying us a monthly fee, you
instantly get the value of all the things
(07:26):
that we offer as this technology.
That is what a SaaS company is, software
as a service.
They continuously keep your software up to date
and evolving.
So what's performance as a service?
It's exactly that.
We keep improving the performance of your team
by constantly putting in modules, content, events, live
(07:48):
interactions, all the different things that help us
become better us.
That's it.
Not better to produce a better result for
a company.
That's a big mistake, right?
That's something that some of the biggest and
best companies in the world learned about a
decade ago.
They said, we need to stop teaching them
skills on how to do their job and
we need to start making them great at
feeling great about themselves and being able to
(08:10):
apply themselves in many different ways and making
them feel good for coming in here.
Make them feel like they're part of a
team.
Make them feel like they're part of something
bigger.
Make them feel like they're heard and supported.
Why?
That's not skill.
That's not teaching somebody how to sell or
how to program.
Why should people feel like they're heard?
Because when people are heard, when people feel
psychologically safe, they perform at their highest levels,
(08:31):
okay?
And so performance to service is our job
is to keep everyone on your team improving
and that your standard keeps going up.
Just like in sports, just like in the
professional world, keep going up.
Ultimately, what happens with a performance to service
platform and a partnership that we have with
lots of enterprises is you get to retain
your top talent.
The most important thing for the future of
(08:52):
all success in enterprise is retention of your
best people and they are dropping like flies.
Old methods are not working.
Good people are leaving constantly.
HR departments pulling their hair out, struggling to
figure out how to improve performance and morale
and wellbeing without spending more money.
That's a big thing right now.
(09:12):
And so this covers all of that.
Check, check, check, check, check.
It's a cost savings and it improves the
performance of every level in every department.
And I'll finish with this, Ty.
Ultimately, the performance to service piece is about
creating leadership effectiveness.
The most important element of success in a
(09:32):
team and I can show you a lot
of evidence about this is leadership.
It's not individual performers.
It's leadership.
You see it over and over and over
again in sports, in the military, in business.
They bring in a, you've heard about this
Ty, the turnaround CEO.
Why does that work?
Why in the world can a person come
in and turn a company around?
Because it's about leadership.
(09:54):
And so ultimately fuel performance as a service
creates effective leaders because when you have effective
leaders, the rest of the team is taken
care of.
You don't have to worry about individuals.
You focus on developing your leadership team.
Your leadership team focuses on developing the people.
Again, just like sports, just like the military.
It's nothing new, but it doesn't work like
that way in the professional world, Ty.
(10:15):
You know why?
You're going to love this one because the
professional world seems to believe and subscribe to
the Pareto principle.
How many times have you heard, Ty?
How many times have you said it?
80% of my team, 20% of
my team does 80% of the work.
20% of them do 80% of
this.
You hear this, right?
I hear it all the time.
It's a plague.
It's a plague.
It's a virus.
(10:36):
It is an absolute cancer to business because
people go, oh, well, hire 20,000 people
because only 20% of them are actually
going to do something.
So we need a bunch because we don't
know which 20% are going to do
it.
So hire them all.
Remember that old model?
Remember companies just promoting, look how many employees
we have?
That's going away quickly, right?
(10:56):
What is it, Cursor?
You know Cursor, the company Cursor?
Yes.
Where people are programming from, right?
I believe they have nine people working there.
I believe their valuation last month was $9
billion or $8 billion with nine people.
Something ridiculous.
Just a bunch of people that know what
they want to do.
They do it well.
They support themselves with technology and nobody on
the team doesn't want to be there.
(11:17):
They all want to be there.
That's what Fuel helps create.
A place where people want to be where
they are because clearly their organization is supporting
them to be the best them.
And if the best them should be off
the team, they'll make that decision, right?
That's the beauty of sports too.
When somebody gets cut from a team, Ty,
do they go, I hate you team?
No, they go, I can do better.
I could have done better.
(11:38):
Think about that.
Think about how different that is from corporate
world.
You get let go from the corporate world.
They suck.
They don't even recognize who I am and
what I do.
You get let go from a sport or
I got a better one.
How about military for a second?
99% of people don't become a SEAL
that apply to try to be a SEAL.
Never do they look at the Navy SEALs,
commanders and go, you all suck.
(11:59):
Can't believe you didn't let me be on
your team.
They look in a mirror and say, next
time you're going to do better and you
will make that team next time.
How beautiful would it be if there was
a world that looked just like that in
every position?
If you get let go, it has nothing
to do with them.
It has everything to do with inward looking.
So this active learning system that you guys
created and you talked about retention, man, it
(12:20):
increases retention like upwards of 700%.
So how does it work?
I mean, like how does this really work
to be able to get such a better
result than what anything out there really else
has produced?
Well, because again, if we go back and
I don't know what kind of screen shares
I can show or what we can show
here or what we can add later on
to in post-production of this.
(12:41):
So in typical learning platforms, when I teach
you something, okay, I want you to understand
what I taught you and that's about it.
In Fuel, Ty, if I teach you how
to, the first line of the best cold
call, how to get people to want to
hear what else you have to say, and
I teach you that, I don't want you
(13:02):
to remember it, I want you to practice
it and the platform pops up a microphone
and you actually practice that line.
So your mouth moves in what I taught
you.
Just like in sports, if I teach you
how to kick a field goal, I don't
care that you understand how to kick it,
I need you to go kick it.
I need you to go make sure you
can do it.
And in this, if I'm teaching you how
to speak, your mouth has to move a
certain way, your inflection points have to be,
(13:22):
pauses have to be in a certain place,
so you get to practice.
If I'm teaching you how to do a
social media post, I'm not just telling you
to, do you understand this is what you
need and you have to include it, great,
okay, let's go to the next one.
No, you're actually gonna do that in the,
you're gonna practice that post right there so
you can, with the instructor, now talk about
the problem, now talk about the solution, now
talk about the call to action, you're gonna
(13:43):
write those things right there.
Not the fact that you need them, you're
gonna actually write them right there.
And that coach is talking to you one
-on-one, you're doing it right there.
And now with our AI system that we're
building out, every single instructor is now a
GPT.
And so when you're practicing this, you can
actually have the instructor practice with you, not
just submit and move on, which is what's
(14:05):
happening now, but we, by the end of
July, every single instructor that we have in
a platform will be an AI GPT version
so they can practice their content with you.
And you can ask them questions so you
can get a little bit more support.
So the difference, you ask, what's the difference?
You said 700% more retention.
That's the difference.
You apply what you learn rather than try
to remember.
And you do it now, you do it
(14:26):
right now.
I'll tell you one more thing here before
we move on to something else.
I just spoke to a guy named Louis
Katz who jumped on Fuel, who's a speaker
who's planning to have his content on Fuel,
but he got on Fuel before we even
got to talk.
And it inspired him so much that he
changed his keynotes.
At the end of his keynote, he now
says, I think he calls it, man, I
had it written down, the magic one-minute
(14:48):
leap.
He called it the one-minute leap.
And he says, Alex, what I discovered after
getting on Fuel is that I don't need
to read a whole book to take action
on something really relevant.
I don't need to spend 30 minutes listening
to a podcast to be inspired to do
something different.
It's like you showed me that in a
minute or two, I can be so inspired.
(15:10):
And he's like, I actually tested it out
outside of your platform.
I picked up a book and I got
onto a call.
This is what he's telling me.
He's like, I got onto a call that
had three minutes before the call started.
And I read for about a minute and
a half.
And I closed the book and he said,
I was so inspired in that minute and
a half to do something incredible.
And I had an amazing call with the
person I was having a call with.
He's like, but what I learned from Fuel
(15:32):
and from then doing it outside of Fuel
is you don't need to invest an extraordinary
amount of time to inspire and motivate yourself
to take the action that's best for you
to take.
And now a quick break to hear from
our sponsor.
Hey, it's Ty Crandall with Credit Suite.
Many of our subscribers want to build business
credit that's linked to their EIN without a
(15:52):
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Now, if you're looking to get no doc,
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the business reporting agencies without a personal guarantee
or credit check, give us a call at
877-600-2487.
That's 877-600-2487.
Or schedule your free consultation online to talk
more at creditsuite.com forward slash consult.
(16:13):
That was a breakthrough.
And so that's the big idea here is
how do we give everyone a chance to
be the best version of themselves and do
it in a way by practicing skills rather
than trying to remember them.
You have a lot of diverse content on
Fuel as well.
Give me an idea, like what kind of
content can we find when we actually go
(16:34):
and access Fuel?
Yeah, that's another fantastic question.
So Fuel has a significant library and growing.
The core foundation that we started to build
Fuel on was self-mastery, right?
You, how to be the best you.
That is, so what does that contain?
That's mental fitness, that's confidence, that's stress management,
(16:56):
that's communication, that's health, that's awareness, all of
that.
So there's a lot of courses on personal
growth.
Then there's, and it's part of self, but
it's life mastery.
How do you do, how are you around
your people, your audience, the people you spend
time with?
So mastering your life experiences and your relationships
and things like that.
(17:16):
Then it's about leadership mastery, okay?
That's the three core foundational things that are
in the platform.
And of course, we then have career things
too.
There's sales mastery, which by the way, sales
mastery isn't just about selling products, it's about
communication.
How do you and a group of friends
that are going to an amusement park choose
to go to the restaurant you wanna go
to rather than the one they wanna go
to?
That's communication, that's sales.
(17:37):
How do you make yourself a leadership type
of role even in those environment?
How do you use best practices from sales
courses to apply in your personal life, to
maybe get an appointment three weeks earlier than
what somebody just told you that's available?
Maybe there's things, right?
So sales is actually just communication.
And so there's lots of communication courses that
are disguised as sales courses.
And then of course, we are now adding
(17:59):
health courses, financial literacy courses, parenting courses, speaker,
how to be a great speaker.
Soon, very soon, very excited about this.
Fuel for kids, how do we inspire the
next generation to do things, to apply themselves
the way that they wanna apply themselves rather
than just going to school for memory things?
How do we give 10-year-olds financial
(18:19):
literacy courses through a fun way like this,
right?
How do we give 14-year-olds a
course about self-discovery and acceptance and relationships
and the feelings they're gonna be feeling and
having tough conversations with adults and applying for
your first job?
And what kind of job should you first
apply to when you're 14 years old?
How can you earn a living at that
(18:39):
age if you want to?
Because things are changing, right?
And so it is, and Ty, it's not
all just recorded.
We have video.
Now we have audio only because people have
told us they want this content everywhere.
They don't wanna just have to watch, they
wanna be able to listen.
We have live events every week.
We have live events, live shows, Mindset Mondays,
Leadership Lives, the Ring the Customer Bell with
(18:59):
Chip Bell, Keep More of What You Earn
with Jake.
Jake has an incredible course for people who
earn more than $200,000 a year, how
to earn more, keep more of that, what
to ask your accountants.
Very important course because people give away too
much money.
But he does it live.
It's a live show.
You can ask him questions.
And so we also have live keynotes and
workshops, right?
But they're all focused on performance improvement, not
knowledge gathering.
(19:19):
Every one of our pieces of content is
about, you can do it.
You can do this now.
Go apply today, go, right?
Instead of, hey, just listen so it makes
you feel good.
No, don't just listen.
Do something with your knowledge, right?
Apply yourself.
Is that Jake Alexander?
No, I don't have his last name near
me, but not Jake Alexander.
But that actually brings up another question.
Like who are the instructors?
Who are these instructors that are doing these
(19:39):
trainings?
Yeah, oh, such a good question.
So these instructors came from Todd's experience in
being an author.
So Todd's published lots of books.
So he's got access to these publishers and
these different speaker bureaus.
And he made one phone call to a
guy that helped him publish one of his,
or several of his books, by the name
of Mac Anderson.
He's on our advisory board now.
(20:00):
He's incredible.
And he said, Mac, here's what we're building.
And we're looking for heart forward authors, speakers,
gurus, who have a heart to give, who
would share their content with people over a
cup of coffee and would even buy that
cup of coffee for the person listening, but
also have proven content.
Not just a great story, not just wonderful
speakers, not just amazing people that will give
their wisdom away, but their wisdom actually has
(20:22):
helped numerous people be successful and it's proven.
And Mac started with Brian Biro, just like
incredible.
John Murphy, just these incredible individuals that are
just phenomenal.
And from there, it became its own gravitational
pool.
They said, hey, I got a couple of
friends that are incredible.
Can I introduce them to this?
And then they had a couple of friends
(20:43):
and now we have over 250 instructors that
are in our network.
Not all of them are on the platform
yet, but we have over 250.
We have six instructors from Australia that are
ready to record content to put on here
as Australia is becoming one of our bigger
markets.
But that's where these people come from.
By the way, just so everyone hears this,
this is incredible.
Our instructors have serviced every Fortune 500 company
(21:06):
over the last 30 years in some capacity.
In some capacity.
They've been on their stages, they've done leadership
coaching, they've done sales, customer, you name it,
executive.
In some way, every single Fortune 500 company
over the last 30 years, they've been a
part of there somehow.
It's incredible.
They've written over 350 books combined between them,
(21:27):
over 45,000 keynotes between them.
Incredible.
This is just the smartest and biggest hearted
people you'll meet.
You talked about this earlier.
How is Fuel work, how is it used
by managers to be able to enhance the
skill sets, the ability, the knowledge of their
teams?
Yeah, so this is very special.
Again, so to remind people from earlier, we
(21:48):
mentioned the model is based on professional sports
and the military, because the military and professional
sports is so good at raising the bar
constantly.
Think about that.
I asked NFL players this question.
Can an NFL player from 1990 make the
team in 2025?
And the NFL players are like, no.
But then I ask individual people like you
and me, like people who haven't played the
sport at that level and say, hey, do
(22:10):
you think they could make the team?
And people are like, no.
It's like, how in the world are we
who are not experts in this so confident
that somebody from 1990 couldn't even make the
team in 2025?
That's because we've seen the league transform.
It's transformed.
People are faster, stronger, taller, all of that.
So yeah, from 1990, you probably have a
tough time making the team right now.
So what is it that they're doing that
(22:30):
we can do here in the business world?
Well, number one, they have a standard, okay?
They set a standard.
So what do we do with leaders?
We have everyone set a baseline, meaning I
can't make an NFL team if I can't
run a 40-yard dash in a certain
time.
Doesn't matter how pretty I am.
Doesn't matter how smart I am.
Doesn't matter who I know.
Doesn't matter my skin color, my height, all
(22:51):
of that.
Nothing matters.
They go, well, I timed you.
You can't be on the team.
Jump now.
Nope, not high enough.
They don't care.
They're looking for performance, number one, okay?
So number one, you set a standard.
There's a baseline.
To make this team, to play for this
team, whatever it is, accounting, programming, there's a
baseline.
Number two, we arm the leaders with tools,
(23:11):
okay?
If you look at coaches in sports, they
don't look at Ty, which you look like
you're in really good shape, Ty.
They don't look at Ty and say, hey,
Ty, I'm gonna need you to strengthen your
chest.
All right, I'm gonna lay down.
You go ahead and bench press me now,
okay?
Now we're gonna do a little arm wrestling
so I can strengthen your arms.
What?
Can you imagine if coaches were like, I
had to do it all?
I'm responsible for every part of your growth.
(23:33):
No.
Coaches have resources, tools, equipment.
They can send you to, to make you
a better version of you in whatever you're
trying to get better at, right?
In business, we don't have that.
In business, we have one tool.
Managers have, how can I help you?
How can we have service?
What can I support you with?
That's the tool.
And then people talk tasks.
Can you help me get this contract finished?
(23:53):
It's a task.
It's not growth.
It's completing a task.
So we arm leaders with tools.
What tools?
Okay, here's an example.
So when you watch a lesson on confidence
and speaking, that says something to me, the
leader, right?
That says something to me.
And our system does this amazing assessment just
by you learning the things you wanna learn,
(24:14):
just like when a player is in the
game, playing the game that they're playing, and
they get off the field and the coach
says, look, do more of this, don't do
more of this.
Because they want them to play better in
the game right away, not later.
They want them to play better now.
Our system has the ability to give that
same assessment in real time and say, hey,
Ty, I can read one for you, actually.
It says, hey, Ty, somebody on your team
has really jumped into this learning.
(24:37):
Would you like to see what is it
that they're working on?
What is it?
What kind of personal growth are they trying
to work on?
And then you'd get something like this.
And I'll just read it to you.
I don't know if I wanna show it
on screen or not, but I'll just read
it to you.
So here's an example, Ty.
Heather's recent lesson engagement reflects a proactive approach
to her personal development, okay?
(24:57):
The lesson she chose indicates a strong interest
in enhancing her interpersonal skills, which is crucial
in dynamics and leadership.
Think about that for a second, Ty.
You are the leader of this person, Heather,
and you just got a notification that she's
trying to work on her interpersonal skills.
Two things can happen instantly.
Number one, praise her.
Heather, I just wanna acknowledge you for investing
(25:18):
in yourself and learning new things.
How can I help you apply?
Instead of what can I help you with,
forget that stupid question.
It's not stupid all the time, but forget
that question because that's a blanket cover question.
Everyone is expecting you to ask it, and
they don't even know how to answer it.
So they tell you they need a task
to help with.
How can I help you with applying your
interpersonal skills?
(25:39):
I'm pretty good at that.
I've done it all my life, right?
Now, at the end of the report, it
says, overall, Heather shows great potential for growth,
and with the right support and encouragement, she
can make significant strides in her professional development.
But there's like another four paragraphs that tells
you about Heather.
So how do we help leaders?
We help leaders simply by helping them become
(26:00):
great talent developers.
To become a great talent developer, it's not
about saying you have all the answers.
You can't be a know-it-all.
You have to be a learn-it-all.
In this world, you have to be a
learn-it-all.
And so we teach leaders how to learn
and help others learn so they can grow.
That's what we do.
We don't train any of the team.
We only focus on leaders.
Of course, the team comes to us.
They attend our events.
(26:21):
They ask us questions.
No problem.
But our focus, Ty, is on the leader,
because the leader will help grow the team.
Alex, I love it.
There's a lot of people that are watching
right now, and they wanna know, how do
they get it?
How do they access Fuel?
What steps should they take to be able
to take this for a test drive and
see it for themselves?
Yeah, so individuals can get Fuel for seven
(26:41):
days at no cost.
It's right inside the App Store.
Just search for Fuel Inc.
in Apple.
You can also, the best, it's in Android,
too.
It's on all the platforms.
So just search Fuel Inc.
And the best way is probably just to
go to myfuel.io. That's myfuel.io. That's
our website.
They'll give you access to everything.
Either register, sign up for an account, or
come join one of the events.
(27:03):
Come join one of the conversations.
Schedule a demo.
The target audience, Ty, is HR leaders.
This is an employee benefits program, right?
We have enterprises that are paying, and just
everyone that's hearing this, just remember the time.
It's June 4th, 2025.
So when you hear me say this, it
won't be the same price, probably, when you
contact me if it's about a year later.
But just let me explain to you.
(27:23):
We believe in democratizing this.
And so the price is extremely low.
We have groups that are paying as low
as $3.50 per person per year to
have access to this library and this community
of live experts, okay?
It is our mission.
It is a co-creation project.
And so, come find out.
If you're an HR leader and you're saying,
hey, how do I improve the performance and
(27:46):
well-being of my team?
This will be a worthwhile conversation, and it
will cut costs along the way.
So you'll save money and offer something significantly
valuable to your entire team.
And then, of course, just find us on
LinkedIn and online, Fuel Inc.
We're all over the place, so.
I love it, buddy.
Thanks for coming on today.
Ty, thank you so much for this opportunity
and for speaking to you and your audience,
(28:07):
man.
Thank you.
All right, so listen, if you're watching this,
I use this, and I can tell you
what.
I'm in a mastermind with a lot of
very high-level seven, eight, nine-figure business
owners, and a lot of them are using
it, too.
I know some of the instructors.
They're really, really, really high-level as well.
And this is free for a very short
period of time, and then it's very cheap
(28:27):
after that.
So it's definitely worth you taking a look.
I don't know about you, but I'm standing
in line.
I do a lot of these crazy things
that I need to be doing something productive
during all these downtimes.
And what's nice about Fuel, so many things,
is that you can do that.
I mean, you're able to absorb information, apply
it, and actually really obtain skillsets, get better
(28:49):
at skills that you actually have, unlike normal
systems where you're just learning something.
And let's be honest, you just don't retain
it.
The way that Fuel is set up is
that it's really designed for you to actually
really retain what you're learning, so you can
learn so much, you can advance so much,
you can learn all types of new skills
and retain that.
It just helps you as an individual.
It helps your teams as well.
(29:10):
So make sure you check it out.
You can go to myfuel.io. On myfuel
.io, you'll see right near the top where
you can easily come in and start your
free trial.
You can also go to the bottom, and
at the bottom of the page on the
left, you can come in and be able
to subscribe to their actual social media channels.
And then you'll see another link with Apple,
and you'll see another link with Google where
you're able to download it right there as
(29:31):
well.
And you can also go in and learn
more about the courses.
By clicking at the top right of the
page, you're able to actually click more and
learn more about the actual courses that they
have.
I mean, this is so powerful.
It just makes sense.
Just go grab it, download it.
It's free for seven days.
Check it out.
And then it's ridiculously affordable after that.
So make sure you check it out right
now.
Go to myfuel.io. You can also go
(29:53):
to Fuel, Inc., and we'll look for Fuel,
Inc.
on Google Play and Apple iTunes Store.
(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to the Business Credit and Financing Show.
Each week, we talk about the growth strategies
that matter most to entrepreneurs.
Listen in as we discuss the secrets to
getting credit and money to start and grow
your business.
And enjoy as we talk with seasoned business
owners, coaches, and industry leaders on a variety
(00:22):
of topics from advertising and marketing to the
nuts and bolts of running a highly successful
business.
And now, to introduce the host of our
show, financial expert and award-winning author, Ty
Crandall.
Hello, and thanks for joining us today.
I'm super excited you could be here.
We are gonna dive into human development for
a healthy ROI today.
(00:44):
I know it sounds kind of weird and
crazy and cool right at the same time,
right?
Well, you're gonna love what we're gonna dive
into because this is a new way to
revolutionize is really how you learn things.
And it's also gonna revolutionize how your team
members and how your staff can actually be
able to learn better, absorb more, really with
less time committed.
And it's all done through a new system,
(01:06):
a new way of basically absorbing information, okay,
without wasting time based on how the military
does things, based on how athletes do things.
You're going to absolutely love this.
And with us to have the conversation today
is Alex Kutyshen.
He is the co-founder and CEO of
Fuel, Inc., the world's first performance as a
service platform designed to deliver cutting-edge performance
(01:27):
training for sales team and leaders amongst others
in your company as well.
So Fuel is transforming traditional business education by
combing science-based learning, real-time coaching, and
advanced analytics to create happier, healthier, and more
productive professionals.
So Alex is a born entrepreneur, and he
has co-founded 10 different companies across diverse
industries, from launching medical offices in Washington, D
(01:50):
.C., to building the first American-based low
-code, no-code platform for creating custom mobile
websites.
His ventures consistently push the boundaries of innovation,
blending technology and strategic growth to meet evolving
market demands.
Now, Alex's achievements have earned him widespread recognition,
including EY Entrepreneur of the Year, Inc.
(02:11):
101, and Deloitte Fast 50 Honors.
Now, he's also credited with building the fastest
-growing mortgage technology company in the world, achieving
a staggering 7,000% growth in just
four years.
And now with Fuel, Alex continues his mission
to redefine how individuals and organizations unlock peak
performance.
What's up, buddy?
(02:31):
How are you doing today?
Oh, man, I gotta press this button that
gives confetti everywhere, because, wow, I- I
didn't even know there was a confetti button.
Well, I have all kinds of buttons.
Look, I have, I was gonna give you
the intro I was gonna give a big
thumb up to, because it's incredible.
I'm like Kramer, you know, when you watch
the show Kramer on Fast Money or Mad
(02:51):
Money, whatever it's called, he does all kinds
of crazy stuff.
Man, that was an incredible introduction, and I
haven't had anyone do it with such energy
and passion and purpose.
And the way that you weaved my history
together, that was really special.
Thank you, Ty.
I appreciate it, but you know, I know
you really well.
And what I said was, we could sit
here for an hour about your accolades.
Man, you've built some big, very successful companies
(03:12):
across a multitude of different industries, something that
a very, very minute percentage of entrepreneurs could
do.
So just kudos to you on everything that
you're doing and everything you've done.
Thank you so much.
Thank you.
I start telling every child, I actually just
did this child.
I mean, they're 18 years old.
I just was at a graduate, everyone's having
graduation parties.
I was just at a graduation party.
(03:34):
And all these 18, 17 year olds, and
we're hanging out.
And every time I gave somebody advice that
came over that wanted to chat about something,
it's like, do what you're good at.
Do what you're good at.
Do what you're good at.
Yes, everyone says, do what you love.
Do what you're good at.
Okay, do that.
You'll fall in love with it.
You can always follow your heart to do
what you love.
That may not be something that at the
(03:55):
moment is something that can help you live
a good life.
Do what you're good at.
And I think when you do the thing
that you're good at, you fall in love
with it.
And I fell in love with building teams.
That's it.
So what's the idea behind Fuel?
What problem are you solving when you came
up with Fueling?
Yeah, well, thank you for asking that question
that way.
I'm gonna approach this very differently than I
do in other interviews, just because of our
(04:16):
relationship and I think how raw and direct
we can get here.
My co-founder called me in 2022 and
said, education is broken.
Can you help me fix it?
My co-founder happens to have written 20
books, happens to have had nearly 7 million
people go through his training, education.
This is a 30-year practitioner of education
calling me to tell me education is broken,
(04:37):
which is interesting.
When he called to tell me this, Ty,
what he didn't know is I thought education
was broken from the moment I stepped into
grade school.
Something didn't feel right, which is why my
experience was a turbulent one in school because
I wanted to go do things rather than
just sit and keep hearing theory and ideas.
I wanted to go get active, get behind
it.
And so the entire purpose behind Fuel is
(04:59):
really, I think there needs to be a
demarcation, Ty.
Humans before AI, humans after AI.
Meaning the way that we learn, the way
that we apply ourselves, it's all changed just
over the last couple of years.
And we have to recognize, we've been talking
about education change, we have to recognize that
now we don't have a choice.
We have to change the way we do
(05:20):
things.
And so Fuel is about the thing that
makes humans, humans, our ability to apply the
things that we know.
Nobody's telling us how.
We, as we know things, we apply them.
And today, the application of knowledge is the
number one most valuable commodity, most valuable asset
humans have.
It's not about knowledge anymore.
It used to be knowledge.
(05:41):
It used to be like gather all of
this, gather all this, know all this knowledge.
But now it's more than knowing the knowledge.
It's about having the knowledge.
It's about applying that knowledge.
And you said this earlier, Ty.
This is not something that Alex and Todd
decided to invent and say, hey, let's find
a new way to become better at doing
things.
No, there's a couple of industries that are
perfected.
We don't have to recreate anything.
We just have to apply something old in
(06:02):
a new way.
That's all, in a new place.
And that's what we're doing.
So Fuel is about performance improvement in your
career and your personal life, in every level
of education and understanding, in every department.
And of course, if we get into this,
I'll share this with you, in every language.
And using AI makes it possible.
I could be speaking any language and it
(06:22):
would sound and look like I'm speaking your
language, which is very important in learning.
The syncing of the lips allows education to
stick.
So that's a very important part of the
science of what we're doing here.
But that's what it's for, Ty.
What you guys describe it as is performance
as a service.
So what does that mean?
Yeah, great question.
So we know what software as a service
is.
And a lot of people just say SaaS.
(06:44):
They just say SaaS, they say software as
a service.
But how many people have actually unpacked what
is being said in software as a service?
Here's what it means.
For everyone listening who may have not unpacked
it, here's what it means.
Before there were software as a service, you'd
buy a piece of technology, you'd install it,
it would get old, you'd buy a new
piece of technology, you would install it.
(07:04):
Well, software as a service said, you know
what?
Instead of you spending $5,000 on this
piece of technology and then a few years
later, another 5,000 or whatever it may
be on a better version.
What if we kept your technology up to
date as a service?
It's always new.
We're always adding things to it and you
instantly get it.
Just by paying us a monthly fee, you
instantly get the value of all the things
(07:26):
that we offer as this technology.
That is what a SaaS company is, software
as a service.
They continuously keep your software up to date
and evolving.
So what's performance as a service?
It's exactly that.
We keep improving the performance of your team
by constantly putting in modules, content, events, live
(07:48):
interactions, all the different things that help us
become better us.
That's it.
Not better to produce a better result for
a company.
That's a big mistake, right?
That's something that some of the biggest and
best companies in the world learned about a
decade ago.
They said, we need to stop teaching them
skills on how to do their job and
we need to start making them great at
feeling great about themselves and being able to
(08:10):
apply themselves in many different ways and making
them feel good for coming in here.
Make them feel like they're part of a
team.
Make them feel like they're part of something
bigger.
Make them feel like they're heard and supported.
Why?
That's not skill.
That's not teaching somebody how to sell or
how to program.
Why should people feel like they're heard?
Because when people are heard, when people feel
psychologically safe, they perform at their highest levels,
(08:31):
okay?
And so performance to service is our job
is to keep everyone on your team improving
and that your standard keeps going up.
Just like in sports, just like in the
professional world, keep going up.
Ultimately, what happens with a performance to service
platform and a partnership that we have with
lots of enterprises is you get to retain
your top talent.
The most important thing for the future of
(08:52):
all success in enterprise is retention of your
best people and they are dropping like flies.
Old methods are not working.
Good people are leaving constantly.
HR departments pulling their hair out, struggling to
figure out how to improve performance and morale
and wellbeing without spending more money.
That's a big thing right now.
(09:12):
And so this covers all of that.
Check, check, check, check, check.
It's a cost savings and it improves the
performance of every level in every department.
And I'll finish with this, Ty.
Ultimately, the performance to service piece is about
creating leadership effectiveness.
The most important element of success in a
(09:32):
team and I can show you a lot
of evidence about this is leadership.
It's not individual performers.
It's leadership.
You see it over and over and over
again in sports, in the military, in business.
They bring in a, you've heard about this
Ty, the turnaround CEO.
Why does that work?
Why in the world can a person come
in and turn a company around?
Because it's about leadership.
(09:54):
And so ultimately fuel performance as a service
creates effective leaders because when you have effective
leaders, the rest of the team is taken
care of.
You don't have to worry about individuals.
You focus on developing your leadership team.
Your leadership team focuses on developing the people.
Again, just like sports, just like the military.
It's nothing new, but it doesn't work like
that way in the professional world, Ty.
(10:15):
You know why?
You're going to love this one because the
professional world seems to believe and subscribe to
the Pareto principle.
How many times have you heard, Ty?
How many times have you said it?
80% of my team, 20% of
my team does 80% of the work.
20% of them do 80% of
this.
You hear this, right?
I hear it all the time.
It's a plague.
It's a plague.
It's a virus.
(10:36):
It is an absolute cancer to business because
people go, oh, well, hire 20,000 people
because only 20% of them are actually
going to do something.
So we need a bunch because we don't
know which 20% are going to do
it.
So hire them all.
Remember that old model?
Remember companies just promoting, look how many employees
we have?
That's going away quickly, right?
(10:56):
What is it, Cursor?
You know Cursor, the company Cursor?
Yes.
Where people are programming from, right?
I believe they have nine people working there.
I believe their valuation last month was $9
billion or $8 billion with nine people.
Something ridiculous.
Just a bunch of people that know what
they want to do.
They do it well.
They support themselves with technology and nobody on
the team doesn't want to be there.
(11:17):
They all want to be there.
That's what Fuel helps create.
A place where people want to be where
they are because clearly their organization is supporting
them to be the best them.
And if the best them should be off
the team, they'll make that decision, right?
That's the beauty of sports too.
When somebody gets cut from a team, Ty,
do they go, I hate you team?
No, they go, I can do better.
I could have done better.
(11:38):
Think about that.
Think about how different that is from corporate
world.
You get let go from the corporate world.
They suck.
They don't even recognize who I am and
what I do.
You get let go from a sport or
I got a better one.
How about military for a second?
99% of people don't become a SEAL
that apply to try to be a SEAL.
Never do they look at the Navy SEALs,
commanders and go, you all suck.
(11:59):
Can't believe you didn't let me be on
your team.
They look in a mirror and say, next
time you're going to do better and you
will make that team next time.
How beautiful would it be if there was
a world that looked just like that in
every position?
If you get let go, it has nothing
to do with them.
It has everything to do with inward looking.
So this active learning system that you guys
created and you talked about retention, man, it
(12:20):
increases retention like upwards of 700%.
So how does it work?
I mean, like how does this really work
to be able to get such a better
result than what anything out there really else
has produced?
Well, because again, if we go back and
I don't know what kind of screen shares
I can show or what we can show
here or what we can add later on
to in post-production of this.
(12:41):
So in typical learning platforms, when I teach
you something, okay, I want you to understand
what I taught you and that's about it.
In Fuel, Ty, if I teach you how
to, the first line of the best cold
call, how to get people to want to
hear what else you have to say, and
I teach you that, I don't want you
(13:02):
to remember it, I want you to practice
it and the platform pops up a microphone
and you actually practice that line.
So your mouth moves in what I taught
you.
Just like in sports, if I teach you
how to kick a field goal, I don't
care that you understand how to kick it,
I need you to go kick it.
I need you to go make sure you
can do it.
And in this, if I'm teaching you how
to speak, your mouth has to move a
certain way, your inflection points have to be,
(13:22):
pauses have to be in a certain place,
so you get to practice.
If I'm teaching you how to do a
social media post, I'm not just telling you
to, do you understand this is what you
need and you have to include it, great,
okay, let's go to the next one.
No, you're actually gonna do that in the,
you're gonna practice that post right there so
you can, with the instructor, now talk about
the problem, now talk about the solution, now
talk about the call to action, you're gonna
(13:43):
write those things right there.
Not the fact that you need them, you're
gonna actually write them right there.
And that coach is talking to you one
-on-one, you're doing it right there.
And now with our AI system that we're
building out, every single instructor is now a
GPT.
And so when you're practicing this, you can
actually have the instructor practice with you, not
just submit and move on, which is what's
(14:05):
happening now, but we, by the end of
July, every single instructor that we have in
a platform will be an AI GPT version
so they can practice their content with you.
And you can ask them questions so you
can get a little bit more support.
So the difference, you ask, what's the difference?
You said 700% more retention.
That's the difference.
You apply what you learn rather than try
to remember.
And you do it now, you do it
(14:26):
right now.
I'll tell you one more thing here before
we move on to something else.
I just spoke to a guy named Louis
Katz who jumped on Fuel, who's a speaker
who's planning to have his content on Fuel,
but he got on Fuel before we even
got to talk.
And it inspired him so much that he
changed his keynotes.
At the end of his keynote, he now
says, I think he calls it, man, I
had it written down, the magic one-minute
(14:48):
leap.
He called it the one-minute leap.
And he says, Alex, what I discovered after
getting on Fuel is that I don't need
to read a whole book to take action
on something really relevant.
I don't need to spend 30 minutes listening
to a podcast to be inspired to do
something different.
It's like you showed me that in a
minute or two, I can be so inspired.
(15:10):
And he's like, I actually tested it out
outside of your platform.
I picked up a book and I got
onto a call.
This is what he's telling me.
He's like, I got onto a call that
had three minutes before the call started.
And I read for about a minute and
a half.
And I closed the book and he said,
I was so inspired in that minute and
a half to do something incredible.
And I had an amazing call with the
person I was having a call with.
He's like, but what I learned from Fuel
(15:32):
and from then doing it outside of Fuel
is you don't need to invest an extraordinary
amount of time to inspire and motivate yourself
to take the action that's best for you
to take.
And now a quick break to hear from
our sponsor.
Hey, it's Ty Crandall with Credit Suite.
Many of our subscribers want to build business
credit that's linked to their EIN without a
(15:52):
personal guarantee or credit check.
Now, if you're looking to get no doc,
high limit business credit cards that report to
the business reporting agencies without a personal guarantee
or credit check, give us a call at
877-600-2487.
That's 877-600-2487.
Or schedule your free consultation online to talk
more at creditsuite.com forward slash consult.
(16:13):
That was a breakthrough.
And so that's the big idea here is
how do we give everyone a chance to
be the best version of themselves and do
it in a way by practicing skills rather
than trying to remember them.
You have a lot of diverse content on
Fuel as well.
Give me an idea, like what kind of
content can we find when we actually go
(16:34):
and access Fuel?
Yeah, that's another fantastic question.
So Fuel has a significant library and growing.
The core foundation that we started to build
Fuel on was self-mastery, right?
You, how to be the best you.
That is, so what does that contain?
That's mental fitness, that's confidence, that's stress management,
(16:56):
that's communication, that's health, that's awareness, all of
that.
So there's a lot of courses on personal
growth.
Then there's, and it's part of self, but
it's life mastery.
How do you do, how are you around
your people, your audience, the people you spend
time with?
So mastering your life experiences and your relationships
and things like that.
(17:16):
Then it's about leadership mastery, okay?
That's the three core foundational things that are
in the platform.
And of course, we then have career things
too.
There's sales mastery, which by the way, sales
mastery isn't just about selling products, it's about
communication.
How do you and a group of friends
that are going to an amusement park choose
to go to the restaurant you wanna go
to rather than the one they wanna go
to?
That's communication, that's sales.
(17:37):
How do you make yourself a leadership type
of role even in those environment?
How do you use best practices from sales
courses to apply in your personal life, to
maybe get an appointment three weeks earlier than
what somebody just told you that's available?
Maybe there's things, right?
So sales is actually just communication.
And so there's lots of communication courses that
are disguised as sales courses.
And then of course, we are now adding
(17:59):
health courses, financial literacy courses, parenting courses, speaker,
how to be a great speaker.
Soon, very soon, very excited about this.
Fuel for kids, how do we inspire the
next generation to do things, to apply themselves
the way that they wanna apply themselves rather
than just going to school for memory things?
How do we give 10-year-olds financial
(18:19):
literacy courses through a fun way like this,
right?
How do we give 14-year-olds a
course about self-discovery and acceptance and relationships
and the feelings they're gonna be feeling and
having tough conversations with adults and applying for
your first job?
And what kind of job should you first
apply to when you're 14 years old?
How can you earn a living at that
(18:39):
age if you want to?
Because things are changing, right?
And so it is, and Ty, it's not
all just recorded.
We have video.
Now we have audio only because people have
told us they want this content everywhere.
They don't wanna just have to watch, they
wanna be able to listen.
We have live events every week.
We have live events, live shows, Mindset Mondays,
Leadership Lives, the Ring the Customer Bell with
(18:59):
Chip Bell, Keep More of What You Earn
with Jake.
Jake has an incredible course for people who
earn more than $200,000 a year, how
to earn more, keep more of that, what
to ask your accountants.
Very important course because people give away too
much money.
But he does it live.
It's a live show.
You can ask him questions.
And so we also have live keynotes and
workshops, right?
But they're all focused on performance improvement, not
knowledge gathering.
(19:19):
Every one of our pieces of content is
about, you can do it.
You can do this now.
Go apply today, go, right?
Instead of, hey, just listen so it makes
you feel good.
No, don't just listen.
Do something with your knowledge, right?
Apply yourself.
Is that Jake Alexander?
No, I don't have his last name near
me, but not Jake Alexander.
But that actually brings up another question.
Like who are the instructors?
Who are these instructors that are doing these
(19:39):
trainings?
Yeah, oh, such a good question.
So these instructors came from Todd's experience in
being an author.
So Todd's published lots of books.
So he's got access to these publishers and
these different speaker bureaus.
And he made one phone call to a
guy that helped him publish one of his,
or several of his books, by the name
of Mac Anderson.
He's on our advisory board now.
(20:00):
He's incredible.
And he said, Mac, here's what we're building.
And we're looking for heart forward authors, speakers,
gurus, who have a heart to give, who
would share their content with people over a
cup of coffee and would even buy that
cup of coffee for the person listening, but
also have proven content.
Not just a great story, not just wonderful
speakers, not just amazing people that will give
their wisdom away, but their wisdom actually has
(20:22):
helped numerous people be successful and it's proven.
And Mac started with Brian Biro, just like
incredible.
John Murphy, just these incredible individuals that are
just phenomenal.
And from there, it became its own gravitational
pool.
They said, hey, I got a couple of
friends that are incredible.
Can I introduce them to this?
And then they had a couple of friends
(20:43):
and now we have over 250 instructors that
are in our network.
Not all of them are on the platform
yet, but we have over 250.
We have six instructors from Australia that are
ready to record content to put on here
as Australia is becoming one of our bigger
markets.
But that's where these people come from.
By the way, just so everyone hears this,
this is incredible.
Our instructors have serviced every Fortune 500 company
(21:06):
over the last 30 years in some capacity.
In some capacity.
They've been on their stages, they've done leadership
coaching, they've done sales, customer, you name it,
executive.
In some way, every single Fortune 500 company
over the last 30 years, they've been a
part of there somehow.
It's incredible.
They've written over 350 books combined between them,
(21:27):
over 45,000 keynotes between them.
Incredible.
This is just the smartest and biggest hearted
people you'll meet.
You talked about this earlier.
How is Fuel work, how is it used
by managers to be able to enhance the
skill sets, the ability, the knowledge of their
teams?
Yeah, so this is very special.
Again, so to remind people from earlier, we
(21:48):
mentioned the model is based on professional sports
and the military, because the military and professional
sports is so good at raising the bar
constantly.
Think about that.
I asked NFL players this question.
Can an NFL player from 1990 make the
team in 2025?
And the NFL players are like, no.
But then I ask individual people like you
and me, like people who haven't played the
sport at that level and say, hey, do
(22:10):
you think they could make the team?
And people are like, no.
It's like, how in the world are we
who are not experts in this so confident
that somebody from 1990 couldn't even make the
team in 2025?
That's because we've seen the league transform.
It's transformed.
People are faster, stronger, taller, all of that.
So yeah, from 1990, you probably have a
tough time making the team right now.
So what is it that they're doing that
(22:30):
we can do here in the business world?
Well, number one, they have a standard, okay?
They set a standard.
So what do we do with leaders?
We have everyone set a baseline, meaning I
can't make an NFL team if I can't
run a 40-yard dash in a certain
time.
Doesn't matter how pretty I am.
Doesn't matter how smart I am.
Doesn't matter who I know.
Doesn't matter my skin color, my height, all
(22:51):
of that.
Nothing matters.
They go, well, I timed you.
You can't be on the team.
Jump now.
Nope, not high enough.
They don't care.
They're looking for performance, number one, okay?
So number one, you set a standard.
There's a baseline.
To make this team, to play for this
team, whatever it is, accounting, programming, there's a
baseline.
Number two, we arm the leaders with tools,
(23:11):
okay?
If you look at coaches in sports, they
don't look at Ty, which you look like
you're in really good shape, Ty.
They don't look at Ty and say, hey,
Ty, I'm gonna need you to strengthen your
chest.
All right, I'm gonna lay down.
You go ahead and bench press me now,
okay?
Now we're gonna do a little arm wrestling
so I can strengthen your arms.
What?
Can you imagine if coaches were like, I
had to do it all?
I'm responsible for every part of your growth.
(23:33):
No.
Coaches have resources, tools, equipment.
They can send you to, to make you
a better version of you in whatever you're
trying to get better at, right?
In business, we don't have that.
In business, we have one tool.
Managers have, how can I help you?
How can we have service?
What can I support you with?
That's the tool.
And then people talk tasks.
Can you help me get this contract finished?
(23:53):
It's a task.
It's not growth.
It's completing a task.
So we arm leaders with tools.
What tools?
Okay, here's an example.
So when you watch a lesson on confidence
and speaking, that says something to me, the
leader, right?
That says something to me.
And our system does this amazing assessment just
by you learning the things you wanna learn,
(24:14):
just like when a player is in the
game, playing the game that they're playing, and
they get off the field and the coach
says, look, do more of this, don't do
more of this.
Because they want them to play better in
the game right away, not later.
They want them to play better now.
Our system has the ability to give that
same assessment in real time and say, hey,
Ty, I can read one for you, actually.
It says, hey, Ty, somebody on your team
has really jumped into this learning.
(24:37):
Would you like to see what is it
that they're working on?
What is it?
What kind of personal growth are they trying
to work on?
And then you'd get something like this.
And I'll just read it to you.
I don't know if I wanna show it
on screen or not, but I'll just read
it to you.
So here's an example, Ty.
Heather's recent lesson engagement reflects a proactive approach
to her personal development, okay?
(24:57):
The lesson she chose indicates a strong interest
in enhancing her interpersonal skills, which is crucial
in dynamics and leadership.
Think about that for a second, Ty.
You are the leader of this person, Heather,
and you just got a notification that she's
trying to work on her interpersonal skills.
Two things can happen instantly.
Number one, praise her.
Heather, I just wanna acknowledge you for investing
(25:18):
in yourself and learning new things.
How can I help you apply?
Instead of what can I help you with,
forget that stupid question.
It's not stupid all the time, but forget
that question because that's a blanket cover question.
Everyone is expecting you to ask it, and
they don't even know how to answer it.
So they tell you they need a task
to help with.
How can I help you with applying your
interpersonal skills?
(25:39):
I'm pretty good at that.
I've done it all my life, right?
Now, at the end of the report, it
says, overall, Heather shows great potential for growth,
and with the right support and encouragement, she
can make significant strides in her professional development.
But there's like another four paragraphs that tells
you about Heather.
So how do we help leaders?
We help leaders simply by helping them become
(26:00):
great talent developers.
To become a great talent developer, it's not
about saying you have all the answers.
You can't be a know-it-all.
You have to be a learn-it-all.
In this world, you have to be a
learn-it-all.
And so we teach leaders how to learn
and help others learn so they can grow.
That's what we do.
We don't train any of the team.
We only focus on leaders.
Of course, the team comes to us.
They attend our events.
(26:21):
They ask us questions.
No problem.
But our focus, Ty, is on the leader,
because the leader will help grow the team.
Alex, I love it.
There's a lot of people that are watching
right now, and they wanna know, how do
they get it?
How do they access Fuel?
What steps should they take to be able
to take this for a test drive and
see it for themselves?
Yeah, so individuals can get Fuel for seven
(26:41):
days at no cost.
It's right inside the App Store.
Just search for Fuel Inc.
in Apple.
You can also, the best, it's in Android,
too.
It's on all the platforms.
So just search Fuel Inc.
And the best way is probably just to
go to myfuel.io. That's myfuel.io. That's
our website.
They'll give you access to everything.
Either register, sign up for an account, or
come join one of the events.
(27:03):
Come join one of the conversations.
Schedule a demo.
The target audience, Ty, is HR leaders.
This is an employee benefits program, right?
We have enterprises that are paying, and just
everyone that's hearing this, just remember the time.
It's June 4th, 2025.
So when you hear me say this, it
won't be the same price, probably, when you
contact me if it's about a year later.
But just let me explain to you.
(27:23):
We believe in democratizing this.
And so the price is extremely low.
We have groups that are paying as low
as $3.50 per person per year to
have access to this library and this community
of live experts, okay?
It is our mission.
It is a co-creation project.
And so, come find out.
If you're an HR leader and you're saying,
hey, how do I improve the performance and
(27:46):
well-being of my team?
This will be a worthwhile conversation, and it
will cut costs along the way.
So you'll save money and offer something significantly
valuable to your entire team.
And then, of course, just find us on
LinkedIn and online, Fuel Inc.
We're all over the place, so.
I love it, buddy.
Thanks for coming on today.
Ty, thank you so much for this opportunity
and for speaking to you and your audience,
(28:07):
man.
Thank you.
All right, so listen, if you're watching this,
I use this, and I can tell you
what.
I'm in a mastermind with a lot of
very high-level seven, eight, nine-figure business
owners, and a lot of them are using
it, too.
I know some of the instructors.
They're really, really, really high-level as well.
And this is free for a very short
period of time, and then it's very cheap
(28:27):
after that.
So it's definitely worth you taking a look.
I don't know about you, but I'm standing
in line.
I do a lot of these crazy things
that I need to be doing something productive
during all these downtimes.
And what's nice about Fuel, so many things,
is that you can do that.
I mean, you're able to absorb information, apply
it, and actually really obtain skillsets, get better
(28:49):
at skills that you actually have, unlike normal
systems where you're just learning something.
And let's be honest, you just don't retain
it.
The way that Fuel is set up is
that it's really designed for you to actually
really retain what you're learning, so you can
learn so much, you can advance so much,
you can learn all types of new skills
and retain that.
It just helps you as an individual.
It helps your teams as well.
(29:10):
So make sure you check it out.
You can go to myfuel.io. On myfuel
.io, you'll see right near the top where
you can easily come in and start your
free trial.
You can also go to the bottom, and
at the bottom of the page on the
left, you can come in and be able
to subscribe to their actual social media channels.
And then you'll see another link with Apple,
and you'll see another link with Google where
you're able to download it right there as
(29:31):
well.
And you can also go in and learn
more about the courses.
By clicking at the top right of the
page, you're able to actually click more and
learn more about the actual courses that they
have.
I mean, this is so powerful.
It just makes sense.
Just go grab it, download it.
It's free for seven days.
Check it out.
And then it's ridiculously affordable after that.
So make sure you check it out right
now.
Go to myfuel.io. You can also go
(29:53):
to Fuel, Inc., and we'll look for Fuel,
Inc.
on Google Play and Apple iTunes Store.
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