September 14, 2025 • 29 mins
Cole VanDeWoestyne is the founder of Inboxing Engine helping 7- and 8-figure course creators, coaches, and consultants scale with high-converting email marketing. He sends hundreds of millions of emails annually—with open rates as high as 70%—and has generated over $75 million in revenue through email alone.
Cole’s path to success is rooted in diverse real-world experience. From streamlining processes as a Metallurgical Lab Coordinator, to mastering customer service and networking in the auto parts world, to leading luxury sales for brands like Maserati and McLaren, he’s built a toolkit of leadership, sales, and strategy. These roles taught him how to think creatively, lead teams, and deliver results in high-pressure environments.
Today, Cole channels his decades of experience into helping others grow—teaching not only marketing, but mindset and business development. His mix of technical skill, real-world grit, and people-first approach makes him a trusted partner to top-tier entrepreneurs looking to scale smarter.
During the show we discussed:
- Define the Email Algorithm Model vs. traditional email marketing.
- Explain what’s broken with current industry standards.
- Show why community is key for future customer growth.
- Share why your team are “email assassins,” not list managers.
- Define “dominating the inbox” and key metrics.
- Expose top myths and mistakes in email scaling.
- Outline your client onboarding and optimization process.
- Break down the PEAS strategy and its use.
- Explain how you choose content and audiences.
- Describe your feedback loop and its impact.
- Show how data drives segmentation and content strategy.
- Reveal the secret to 67–70% open rates.
- Explain how you find $100M+ in hidden revenue.
- Clarify who your model is best for and prerequisites.
Resources:
https://inboxingengine.com/
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to the Business Credit and Financing Show.
Each week, we talk about the growth strategies
that matter most to entrepreneurs.
Listen in as we discuss the secrets to
getting credit and money to start and grow
your business.
And enjoy as we talk with seasoned business
owners, coaches, and industry leaders on a variety
(00:22):
of topics from advertising and marketing to the
nuts and bolts of running a highly successful
business.
And now, to introduce the host of our
show, financial expert and award-winning author, Ty
Crandall.
Hello, and thanks for joining us today.
Super excited you could be here because today
we're talking about what I have found in
building seven and eight figure businesses, the most
(00:43):
powerful way to be able to do it.
I mean, the most powerful marketing tactic strategy
that you really should be using and doing
really well if you want to build a
successful business, especially if you're out there being
a course creator, a coach, a consultant, so
many of these industries can really benefit from
doing this one thing.
What I'm talking about is email marketing, but
(01:04):
today we're gonna dive into some key questions
to unlock sustainable inbox domination.
It's not just enough that you send emails.
There's a strategy that you want to develop
around this.
And it's not just getting a strategy developed.
It's actually getting your emails delivered, getting them
open, getting people to take action on what
you're actually sending.
And that's exactly what we are going to
help you master today.
And with us to help do this is
(01:25):
Cole Vandy.
Now, Cole is actually the founder of Inboxing
Engine, helping seven and eight figure course creators,
coaches, and consultants scale with high converting email
marketing.
Now he actually sends hundreds of millions of
emails annually with open rates as high as
70% and has generated $75 million in
revenue through email alone.
Now, Cole's path to success is rooted in
(01:47):
diverse real world experience from streamlining processes as
a meta-liberal lab coordinator to mastering customer
service and networking in the auto parts world
to leading luxury sales for brands like Maserati
and McLaren.
You all know, I love McLaren.
He's built a toolkit of leadership sales and
strategy as well.
These roles taught him how to think creatively,
(02:09):
lead teams and deliver results in high pressure
environments.
Now today, Cole actually channels his decades of
experience into helping others grow, teaching not only
marketing, but mindset and business development.
His mix of technical skill, real world grit
and people first approach makes him a trusted
partner in top tier entrepreneurs looking to scale
smarter.
(02:29):
Cole, what's up, man?
Thanks for joining us today.
What an amazing intro.
Now I have so much to live up
to over the next 20 or 30 minutes
here.
So we're gonna have to dive in.
Yeah, that's a really cool stuff.
And I love what you're doing because like
when we started Credit Suite and built it
up to do eight figure business, like email
marketing was our thing.
That was our backbone because it's the one
(02:50):
thing that I knew and understood.
But I'm still shocked at how many people
out there don't get this.
They think email is dead.
They don't understand that email could be the
backbone of what they're doing.
So where did this get started for you?
What got you into understanding email as a
marketing methodology and then mastering it at the
level you have?
Yeah, I mean, I think simply put, like
I started out, I was in sales, like
(03:11):
you'd kind of mentioned there.
And I did sales for quite a while
and eventually moved into the marketing world and
started writing copy for really big brands.
So some of my first big client was
Tai Lopez.
Here in my garage, here's my Lamborghini, but
what's cooler is books or whatever, right?
Everybody knows that guy.
And so I started writing for really big
clients.
And what I noticed the difference was between
(03:33):
a company doing 20, 30, 40 million a
year and a company that was struggling to
get to a million or only add a
million or 2 million a year, was their
ability to look at like the entire business
and the entire infrastructure of how they're acquiring
customers, how they're nurturing people that have already
bought and how they're continuing to sell them
more and more things.
And that was a huge difference.
And so four or five years ago, I
(03:55):
got a call from a good friend of
mine and he's like, hey, the last piece
of this puzzle for me to be able
to kind of step out of marketing and
into a CEO role is email.
And I don't know anyone, can you do
it?
And I was like, sure.
So I dove into email with the goal
of maintaining what they had going on.
They're doing probably 200 grand a month-ish
in revenue from email.
(04:16):
They're doing seven to 8 million a year
and they're getting ready to scale.
And so being on that rocket ship with
them from eight to 8 million a year
to, I think we, our peak was like
50 or 60 million a year.
But with them, the biggest piece of that
puzzle was making sure email worked to significantly
reduce the cost of acquiring a customer.
(04:38):
And so many businesses get hung up on
front end of acquiring a customer and then
back end of how do I sell them
high ticket stuff?
And they forget the middle, which is nurturing
and taking care of the leads you already
paid for and making sure they know that
these offers are available in your ecosystem as
well.
So that was really kind of my first
introduction into it.
And I just obsessed over the amount of
(04:59):
data that we got, the amount of testing
I could do and the sheer volume of
being able to run it the way I
wanted to without limitations that media buying and
sales and everything else has.
Email is very much kind of use the
data, do it exactly the way you want
to and scale it as much as you
possibly want and the sky's the limit.
So I fell in love with it.
Now you developed something through this called the
(05:21):
email algorithm model.
Can you give me a little bit more
insight in what makes what you do in
that different than like traditional email?
Yeah, it's for those that are familiar with
media buying, it's gonna sound very similar, but
I've broken what an email is into four
parts.
It's a subject line, it's a hook, it's
bullet points and it's a call to action,
(05:41):
right?
So there's four different sections there and then
there's different data points that go along with
email.
So there's open rates, there's click rates, there's
earnings per click, there's deliverability, there's spam complaints,
things of that sort.
And so over sending, we've sent over a
half a billion emails at this point and
with like you mentioned, 60, 70% open
(06:02):
rates across the board for that.
I've been able to tie what is driving
the open rate up or down or maintaining
it.
Is it the subject line?
Is it a little bit of the hook?
Is it something in the body of the
email itself?
And being able to break the email up
into four different pieces allowed me to test
the email in four different ways to figure
out which piece of this puzzle is actually
(06:22):
gonna move the open rate, which piece of
this puzzle is actually gonna move the click
rate, which piece of this puzzle is actually
gonna move the earnings per click.
What's gonna bump the conversion rate on the
landing page if I do it properly in
the email and really tying all that data
together.
And so where for us at Inboxing Engine,
we focus primarily on coaches, consultants, course creators.
This also works for mom and pop brick
(06:45):
and mortar stores and antique shops and supplement
companies and like everything else, because it's just
all data driven and it has nothing to
do with some magical strategy I learned from
some guru I paid 30 grand to.
It's just data and using the data to
drive results.
You guys are doing this and you're really
setting fire to like industry standards.
So what do you think is broken in
(07:07):
how most businesses are using email right now?
Beyond just email, I think most businesses, especially
in the internet marketing world and direct response
world have just coasted on what is the
bare minimum to get where I wanna go.
And it's just a terrible approach, I think
to building a business or growing a company.
So many people with email have just used
it as an like, oh, media buying's down,
(07:28):
let me fire off an email and see
if I can make some money.
My funnel broke or my webinar wasn't converting
as well.
Let me send an email out real quick
and see what happens.
They've used it as a crutch rather than
a tool, a resource, or even really kind
of creating your own moat around email and
making that a profit center inside of the
business.
(07:48):
And so most people are just lazy.
They don't wanna do the work.
They don't wanna send an email every single
day.
They don't wanna focus on what's working, what's
not working.
They don't want to build a relationship with
their list.
They just wanna spend more money on ads
because all they have to do is increase
their budget and they think money is gonna
fall from the sky.
And anyone that's ever scaled a company ever
to anything substantial knows that you don't just
(08:09):
throw more money at the fire because when
you throw more money at it, your margins
start to get squeezed and you have one
rough month and you have tight margins, you're
not getting paid and you're writing a paycheck
instead of collecting one.
And so using all the resources you have
available to you, including email, it becomes critical,
especially if you really want to actually scale
your company into eight figures or even nine
(08:30):
figures and beyond.
So how are you helping your clients use
email to scale to that eight, nine figures?
Yeah, we're basically, in simple terms, we're taking
the leads that said no in the funnel.
So they generate a lead on Facebook or
YouTube or whatever.
They send them to an opt-in, they
register for a webinar, they, whatever, they sign
(08:50):
up for an event, a challenge, whatever it
is, collect the email address.
90% of those people don't buy anything.
And so we take those people that originally
raised their hand and said, I'm kind of
interested in this thing and I wanna learn
more about it.
And we nurture them.
We send them a ton of value content.
We really expose this brand, this person, this
company, this thing wants to help you solve
(09:11):
the problem that you know you have in
your life.
Here's different ways we've done that.
Here's some other things that will help you
and actually help people by actually helping them.
And then every so often, once we believe
we've earned the right and made enough deposits
into the value bank, if you will, we'll
ask for someone to buy something, someone to
sign up for something, someone to attend another
(09:32):
webinar, someone to give us an hour or
two hours of their time, someone to book
a call with the sales team, whatever the
selling mechanism is for the company.
Once we've earned that right through sending enough
value, then we'll go ahead and send out
some emails where it's like, hey, we'd love
to help you solve this problem.
And through that, what we found is that
that scales, that builds an incredibly great relationship
(09:53):
with your audience.
Even if they never buy, they start referring
your company and your offer over to their
friends and their family and they start talking
about it because you actually care.
And it's sad that the bar is that
low, but just caring about people is enough
to get people talking about what you got
going on because it's different.
It's interesting because I've been doing email, I've
(10:13):
been doing info marketing for a long time.
I mean, like 15, 20 years, where it
was just a weird thing where people didn't
understand why we give away information for free.
And now just because of TikTok and Instin,
these platforms, it's kind of the way it
is.
Like now there's just all these regular day
people out there educating.
But what's interesting is that we see like
a shift of people going from wanting information
(10:33):
to now they just want the solution, right?
So like a digital marketer did this where
they just took all their courses and shifted
them to GPTs.
And we're doing a lot of that stuff
too because people just want the resource to
get the result, not just learning about it
and going out on their own.
Are you seeing that?
Like, how is that translating in your world
with how that affects how you're using email
marketing?
(10:53):
Yeah, I think you've been an info marketer.
I'm sure a lot of people listening are
in the info space as well.
The free line has moved a lot.
It used to be just some, basically a
sales letter people would opt in for that
we called an ebook or something, right?
And nowadays what they can get for free
is insane.
There's full courses that easily could have been
(11:13):
sold for two, three, four, $5,000 in
the past are free on YouTube.
And so what we have done in this
world of people wanting results rather than information
is open up like what is the free
line for us and what content can we
give them for free and what actually helps
them solve something.
And so, for example, if I'm running an
(11:35):
email list for a coach that teaches people
how to do affiliate marketing, for example, I'm
actually gonna show like, you can go sign
up for ClickBank right now.
Here's some different offers.
Here's the data to look at.
Here's how you choose that offer that you're
gonna promote.
And what I've noticed is that if I
give away everything or as much as I
possibly can, very few people are gonna do
(11:56):
it on their own.
They're gonna have everything that they need and
then they're gonna be like, okay, this has
all the things.
I believe I can do this.
This is for me.
I'm willing to now spend my money and
be in this community with these people because
one, you're helping me.
You're showing me everything.
You're not hiding anything.
Nothing's stuck behind a paywall.
Now I'm ready to actually transact with you
(12:16):
and give you money for it.
So that's what I'm noticing in the space.
The GPTs that are giving the results are
condensing the courses and everything else.
I think that's a great play.
I think that's really, really, really awesome.
I think it's gonna be incredibly challenging to
scale that for the sustainable future and that
something has to happen in addition to that.
(12:36):
And I think that's where we're gonna see
a lot more maybe softwares that start pushing
buttons for people are gonna start to come
into play and actually do the work for
them.
And they start to kind of become the
puppet master of the different AIs and softwares
rather than the actual employee that has to
push all the buttons.
So I'm very excited and curious to see
what happens over the next six to even
(12:57):
18 months when it comes to this space.
Yeah, I'm with you on the same vision.
I think the same thing.
I think you're starting to see, I like
how you described what would be a puppet
master because I see the same thing.
Like the use of AI to accomplish the
result has changed everything where people just don't
want to learn about it.
They just wanna use the tool like AI
to go get that result.
And I also love what you said about
community because I do think that's still a
(13:19):
unique thing.
I think as we go more into tech
and more into AI, I like how you
emphasize community because that's what we see too
is people seem to lean in more now
to wanting to be part of something and
part of a community of their peers than
we ever have seen before.
So I love those points.
Yeah, no, absolutely.
Community is gonna be huge.
It has been huge for a very long
time.
(13:39):
And as more and more people become quote
unquote famous, with all these different influencers and
pockets of the world, and regardless of what
industry or what you believe in or what
you like or whatever it may be, the
sense of belonging is still gonna be there.
It's just a natural human trait that we
all have.
And they wanna belong with people that are
most like them, or at least going in
the direction they'd like to go.
And so establishing and building a community I
(14:01):
think is gonna be incredibly strong and giving
them a source of truth that they can
look at and go, this is the place
that I go for help rather than going
to a GPT or going to Google or
whatever it is these days and hoping that
what they see on the internet is accurate.
They wanna go to somebody that they know,
like, and they trust and other people that
are like them are going to that same
place looking for that same information and they
get a share in that together.
(14:22):
Yeah.
You guys are specialists in dominating the inbox,
which in order to do that, you've got
to get your emails delivered, right?
I think a lot of people are struggling
with that.
I mean, even Apple's recent update this year,
now we have all these different boxes that
all these emails are going into, promos or
whatever it may be.
So what is some of your best advice
that you guys are finding successfully works to
(14:43):
get your email delivered to the inbox where
you really want it to be and not
in these other areas like spam and promotions
and all these other areas that can now
end up?
Yeah, I mean, there's two pieces of this
that I think everyone listening can apply.
One is consistency.
You gotta send mail daily.
And the reason that you wanna send it
daily is because you're gonna have a lot
more control over the data.
(15:04):
So if I'm sending seven days a week
and it's just one email a day, for
example, I have seven opportunities to inbox, right?
And then once I hit the inbox and
get somebody to engage, I'm more likely to
inbox them again.
And so I wanna take more swings at
the opportunity to do that.
The second thing is looking at this as
a longer term play than most people are
(15:25):
willing to look at it, especially in the
info space.
Meaning I may spend the next six months
sending daily email and I'm not making twice
as much money yet.
And now a quick break to hear from
our sponsor.
Hey, it's Ty Crandall with Credit Suite.
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(15:46):
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(16:08):
And I'm looking at it from a long
-term perspective, mostly because I wanna make sure
that I have enough time to inbox people
and that I can manipulate the data enough
and I can segment down the way that
I need to and I can play the
game long-term.
And a great way of kind of approaching
this is to send less aggressive copy in
(16:29):
the email, to send less salesy stuff, less
marketery stuff, not using all the copywriter magical
headline stuff from Gary Halbert in 1985.
All of these things are great, they work
really well, but you're not gonna inbox more
as a result.
And so if you're getting a 20%
open rate to 1,000 people and you
(16:49):
have a really aggressive copy, let's say half
of them decide they wanna click through on
that, that's great.
You have 100 people now that have clicked
through and seen your offer.
But if I'm inboxing at 80% and
I get a 70% open rate and
25% of those people click through, 25
% of 700, what is that, 200, 300,
(17:11):
it's more than I would get if I
had really aggressive copy.
And so I wanna play the numbers game.
I wanna play the how many people can
I expose to my offer, number one.
And then number two, I'm gonna let my
offer do the selling.
So I'm gonna let the email itself just
kind of get them to click, not with
using all the aggressive stuff, but using very
(17:32):
vanilla, clear, clean copy, and then let the
sales page do all the work, let the
VSL do all the work, let the webinar
do all the work.
And instead of trying to do all the
salesmanship in the email, and that game works
at scale for anyone.
Yeah, I love that.
I think that makes so much sense.
I love that because it's so effective.
I mean, like you said, in order to
(17:52):
be able to even get the email to
be able to land where somebody could open
it, they've got to be able to actually
access it.
And I think more people are struggling without
that advice to be able to get that
done.
But speaking of which, what are some of
the myths that you hear and that people
actually have when scaling with email?
Because you're talking about scaling seven, eight, nine
figure businesses with email.
(18:13):
So when you're talking to coaches, when you're
talking to consultants, when you're talking to the
people that you help, what are some of
the myths and beliefs they have about email
that just aren't accurate?
No, the biggest one that drives me nuts
is this idea that the promo tab is
gonna ruin your day.
And it's the biggest lie and the biggest
scam in the email space.
The promo tab is not hurting your results
(18:36):
at all, not even 1%.
85% of people that have tabs enabled
with Gmail are still checking their tabs, 85
% to this day.
And so if 10% of your list
or 20% of your list or 50
% of your list is hitting the promo
tab, 85% of those people are still
(18:56):
checking their tabs.
So it doesn't, fixing this promo tab thing
doesn't, you're not fixing anything and there's no
way to fix it.
There's no legal and clean white hat way
to do it.
You can use some very shady code and
trick some of the filters temporarily.
Gmail's starting to crack down on it.
(19:17):
I've had conversations with Gmail's internal team about
that and they're starting to create new filters
so that way these codes don't work anymore
and everything else.
But if your open rates suddenly drop overnight,
it's not because you're in the promo tab,
it's because you're in the spam folder.
It has nothing to do with promo tab,
everything to do with spam.
And you're hitting the spam folder for a
handful of reasons.
Either your authentication is off or the copy
(19:38):
you're using is too aggressive or the domain
from your links or the domain you're sending
from are on blacklists and it's just getting
deprioritized.
So anyone out there that's selling, I'll get
you out of the promo tab, I guarantee
it, they're just stealing money from you.
It doesn't actually work.
And you should be focusing your efforts on
sending clean, clear copy regularly, consistently instead and
(20:03):
that's where your efforts and your focus should
be.
When somebody comes in, new client, you walk
us through this, what are you doing to
help them to analyze and optimize what they're
doing with email?
Yeah, it's much simpler than most people think.
The first thing I do is I go
and look at their emails that they've sent
over the past 30 days.
So I'm looking at, did they send every
(20:24):
day?
And if they did, did they send at
the same time?
If not, that's an easy first fix.
The second thing I'm looking at is how
many people are they sending to and then
how many people are opening?
So if they're sending, if they have a
50,000 person list and they're sending to
50,000 people and they have a 7
% open rate, they don't have a 50
,000 person list, they have 7% of
that.
And so I'm looking at that.
(20:46):
And then I'm looking at, well, based on
how many they sent versus how many bounced
or what will show in the email system
itself as delivered, which is not inboxing or
not, that's just did it get received by
their email address at all?
And so I want that number to be
less than 1% of bounces.
So I want delivered to be 99%
or better.
(21:06):
For my clients, I try to push that
to 99.7% or better.
So I scrub anybody that bounces.
And so I'm just kind of getting a
lay of the land.
Like what's open rates?
What's bounce rates?
How many people are they sending to?
What does the situation look like?
And then I also take the domain.
I go to mxtoolbox.com, it's free.
I throw the domain in there.
I look and see if it's on a
blacklist.
If it is, I try to clean that
(21:27):
up, which there's a million different ways to
do that depending on what list it is.
But you just follow the steps in MX
Toolbox.
You don't have to pay for anything.
It's all free.
I try to get their IP address that
they're sending from if I can.
If they have a pooled IP of some
sort, I'll try to find the IP block
and I'll run that through to see if
that's on a blacklist.
And I just go to work at cleaning
that up, usually by sending less mail, usually
(21:50):
by sending in a D-list request to
whatever blacklist it is kind of thing.
And I just try to clean everything up
as much as I can.
And then I want to figure out what
value content can I send out immediately.
So I'm checking, are they posting on YouTube?
Are they posting on Instagram?
Are they posting on Facebook?
Are they posting blogs?
Like, do they have any value content?
If not, I need to create some kind
(22:10):
of thing and just start the process of
nurturing the list.
And that's probably the first 45 to 60
days of me working with a client.
After that, I can then start to kind
of play the game a little bit and
entering in what I call our cadence or
a strategy that we use, which if you'd
like, I can break down kind of the
email strategy we use once everything's cleaned up.
Yeah, I'd love that.
(22:31):
It's be prepared for this.
It's incredibly complicated and it takes a really
long time to figure this out.
Three weeks, you send value content.
One week, you send a promo.
And then three weeks, you send value content.
And then one week, you'll send a promo.
And that's it.
And you do that until the end of
time.
And so the value content doesn't have a
PS line, come buy my stuff, doesn't have
(22:52):
a PS, you should register for my webinar.
The value content is value content.
It teaches them, it helps them, it solves
a problem for them.
The advanced level of this to make sure
once you evolve into this becomes a normal
cadence, you start to work this and it
works really well.
It starts to become objection killers.
So if you're talking to the sales guys
and the sales guys are like, hey, most
(23:14):
people have never spent 15 grand before on
something like this.
So they're stuck.
It's like, okay, the value content I'm gonna
send out is my first time spending $15
,000 on myself and I'm gonna walk them
through that story over two or three days.
Or Warren Buffett quotes on investing in yourself
is the best thing that you could ever
do.
Or I'm gonna pull from whatever and I'm
gonna kind of start the idea of like
(23:36):
planting the seed of like spending money on
yourself is a good thing.
Here's why and when to do it and
how to be confident in that.
So that way, when they get on the
phone with the sales guy, once we do
a promo in two or three weeks from
then, it's not the first time they've heard
it.
They've already kind of started the process of
kind of thinking differently and everything else.
And so that's the process.
Three weeks of value content, actually help them
(23:58):
spend one week promoting your core offer.
So maybe it's a three-day challenge.
Maybe it's registering for a webinar.
Maybe it's watching a VSL to a book
a call.
Maybe it's reading a sales letter, whatever it
may be and just promote your thing.
And then after that seven days, five days
is up, whatever you decide to run it
as, right back into value content.
Shut the card on that promo, add bonuses,
(24:19):
take bonuses away, whatever you need to do
in order to be able to like actually
close that offer down and then move on
to value content and just build this cycle
up.
And eventually the list will catch on and
figure out what's going on with it.
And from there, now you have people that
really wanna be on your list.
They really wanna learn from you and they
really wanna take you up on your offer
and they're just not ready yet.
And that becomes the consistency and scale where
(24:41):
you start to pull in consistent buyers.
You know exactly how the promo will do
based on how many registrants, it'll do X
amount of money and you'll start to build
predictability and scalability.
So that way, when you start adding more
leads into your system, you're gonna have more
people.
So you're gonna get more registrants.
The sales will be similar because you have
the same cadence going every single month like
clockwork and it becomes a very repeatable system.
(25:03):
Well, one of the things you mentioned a
few times is email delivered daily.
Do you do that throughout the entire life
cycle of the client or, cause a lot
of people would freak out about that.
Now I can tell you what's interesting is
that we tested sending five emails the first
day and we didn't see an increase of
opt outs and we still saw the same
(25:23):
engagement and people are shocked by that.
But you're the first person I've ever heard
say deliver an email daily.
So do you do that for a certain
period of time and then switch to two,
three days or just throughout the entire life
cycle of the client you email them every
day?
I do it forever.
I do it.
I'll do it.
I hope that like my clients that I
have now, I hope they do it after
my company no longer exists.
It works.
(25:44):
And I have, I don't have them with
me right this second but I can dig
through my Slack that I have with my
clients.
I have screenshots that salespeople have sent me
where it was, hey man, thank you so
much.
You guys, you're the only company in the
world that mailed me every single day and
never gave up on me.
I couldn't afford your high ticket program that
was 15 grand at the time.
(26:05):
Two and a half years later, we finally
scrounged up the money.
We used all the money mindset techniques that
you gave us.
We used the low ticket course stuff that
you guys gave us.
We were able to save up this money
and really put this plan together.
And now we're like, we just took action.
We're so excited for this.
Thank you for never giving up on us.
And if you are sending actual value, actually
(26:25):
helping, actually caring about people and then giving
them an opportunity to buy, not making them
feel bad about not buying and you continue
this process consistently forever, you will have the
most loyal people in the world as your
customers.
And then you can go to those people
that spend money with you and you can
make JV offers with them and they'll buy
everything from you because they're raving fans now.
(26:47):
So yeah, mail daily on Christmas, on Thanksgiving.
And to be clear with my clients, once
we get them through the warmup phase, we're
sending two emails a day to everybody.
So we send one in the morning and
one in the afternoon, depending on how long
ago they've opened and stuff like that.
But a lot of people on our list,
they get two emails every day forever.
Christmas, New Year's, Thanksgiving, during Hanukkah, during Eid,
(27:09):
everything.
It does not matter to me what day
of the year it is.
They get two emails from me and from
my clients without fail.
And I'm relentless about it.
And some people don't like it and that's
okay.
I don't want them on the email list.
I want people that want to be on
the list, that want to learn from us,
that want to be in our community.
And so at first you see a small
drop off when you make this big change.
And then after time, you have now a
(27:32):
solid list of people that want to open
your emails.
They want to click.
They want to see your offers.
They want to hear what you have to
say.
And that's who you want on your list.
That's the tribe you wanna build and that's
what you wanna focus on.
Cool, great stuff today.
A lot of people are watching, wanna learn
more, wanna know what next steps are.
Where should they go to be able to
figure out what else is next to learn
more about email marketing and see what's involved
(27:54):
with working with you guys?
Yeah, visit our website, inboxingengine.com.
We have, there's some free eBooks in there
on email deliverability.
I have one on the email algorithm coming
out soon.
And then obviously like how to work with
us is on that website as well.
And then if you just wanna follow me
on social, I'm sharing all sorts of tips
from working inside of eight and nine figure
companies, scaling companies, working with freelancers, stuff like
(28:16):
that.
So you can follow me on social media,
at Cole Vande, V-A-N-D-E
-E.
I'm on all the socials under that handle.
All right, cool.
Thanks for coming on with us today.
Yeah, thank you so much for having me,
man.
I had fun.
Same here.
All right, so if you're watching this, make
sure you go to inboxingengine.com.
That's inboxingengine.com.
If you go to inboxingengine.com, there's a
(28:37):
lot of stuff there.
I mean, you can even go and easily
book a demo right at the top of
the page.
There's also a lot of resources as well,
including the inboxing book.
You're able to get the inboxing training.
There's even a spam check tool that you
really should check out.
And you can learn more about them, more
about their services.
I think you might even be able to
see some testimonials, some case studies here as
well.
So make sure you check it out.
And also make sure you find Cole Vande.
(28:59):
Make sure you find him on social as
well.
Hey, they're the kings of giving out daily
tips on how to succeed with email.
And I can tell you that I know
a lot of people, including myself, that have
built seven, eight, nine figure businesses based on
the backbone of email marketing.
So if you're not doing that, if you
don't have a seven, eight, nine figure business
where email marketing is a large part of
(29:21):
your success, you gotta figure this out.
Because not only can this help you launch
a business, but this can help you take
your existing business.
Right now, we've been trying to figure out
how to add zeros to your bottom line.
And this can be exactly what you're looking
for.
But only if you do it the right
way.
There's a lot to navigate right now.
How do you get the emails delivered to
the right inbox?
How do you get the emails to actually
(29:41):
open?
Why not learn from somebody that's doing one
or two emails a day?
Like you are probably like me, like that's
hard to believe, right?
Because you have to be that good to
figure out that model, right?
And that's exactly what they do.
So go to inboxingengine.com.
Make sure you check it out.
Make sure you book a demo.
(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to the Business Credit and Financing Show.
Each week, we talk about the growth strategies
that matter most to entrepreneurs.
Listen in as we discuss the secrets to
getting credit and money to start and grow
your business.
And enjoy as we talk with seasoned business
owners, coaches, and industry leaders on a variety
(00:22):
of topics from advertising and marketing to the
nuts and bolts of running a highly successful
business.
And now, to introduce the host of our
show, financial expert and award-winning author, Ty
Crandall.
Hello, and thanks for joining us today.
Super excited you could be here because today
we're talking about what I have found in
building seven and eight figure businesses, the most
(00:43):
powerful way to be able to do it.
I mean, the most powerful marketing tactic strategy
that you really should be using and doing
really well if you want to build a
successful business, especially if you're out there being
a course creator, a coach, a consultant, so
many of these industries can really benefit from
doing this one thing.
What I'm talking about is email marketing, but
(01:04):
today we're gonna dive into some key questions
to unlock sustainable inbox domination.
It's not just enough that you send emails.
There's a strategy that you want to develop
around this.
And it's not just getting a strategy developed.
It's actually getting your emails delivered, getting them
open, getting people to take action on what
you're actually sending.
And that's exactly what we are going to
help you master today.
And with us to help do this is
(01:25):
Cole Vandy.
Now, Cole is actually the founder of Inboxing
Engine, helping seven and eight figure course creators,
coaches, and consultants scale with high converting email
marketing.
Now he actually sends hundreds of millions of
emails annually with open rates as high as
70% and has generated $75 million in
revenue through email alone.
Now, Cole's path to success is rooted in
(01:47):
diverse real world experience from streamlining processes as
a meta-liberal lab coordinator to mastering customer
service and networking in the auto parts world
to leading luxury sales for brands like Maserati
and McLaren.
You all know, I love McLaren.
He's built a toolkit of leadership sales and
strategy as well.
These roles taught him how to think creatively,
(02:09):
lead teams and deliver results in high pressure
environments.
Now today, Cole actually channels his decades of
experience into helping others grow, teaching not only
marketing, but mindset and business development.
His mix of technical skill, real world grit
and people first approach makes him a trusted
partner in top tier entrepreneurs looking to scale
smarter.
(02:29):
Cole, what's up, man?
Thanks for joining us today.
What an amazing intro.
Now I have so much to live up
to over the next 20 or 30 minutes
here.
So we're gonna have to dive in.
Yeah, that's a really cool stuff.
And I love what you're doing because like
when we started Credit Suite and built it
up to do eight figure business, like email
marketing was our thing.
That was our backbone because it's the one
(02:50):
thing that I knew and understood.
But I'm still shocked at how many people
out there don't get this.
They think email is dead.
They don't understand that email could be the
backbone of what they're doing.
So where did this get started for you?
What got you into understanding email as a
marketing methodology and then mastering it at the
level you have?
Yeah, I mean, I think simply put, like
I started out, I was in sales, like
(03:11):
you'd kind of mentioned there.
And I did sales for quite a while
and eventually moved into the marketing world and
started writing copy for really big brands.
So some of my first big client was
Tai Lopez.
Here in my garage, here's my Lamborghini, but
what's cooler is books or whatever, right?
Everybody knows that guy.
And so I started writing for really big
clients.
And what I noticed the difference was between
(03:33):
a company doing 20, 30, 40 million a
year and a company that was struggling to
get to a million or only add a
million or 2 million a year, was their
ability to look at like the entire business
and the entire infrastructure of how they're acquiring
customers, how they're nurturing people that have already
bought and how they're continuing to sell them
more and more things.
And that was a huge difference.
And so four or five years ago, I
(03:55):
got a call from a good friend of
mine and he's like, hey, the last piece
of this puzzle for me to be able
to kind of step out of marketing and
into a CEO role is email.
And I don't know anyone, can you do
it?
And I was like, sure.
So I dove into email with the goal
of maintaining what they had going on.
They're doing probably 200 grand a month-ish
in revenue from email.
(04:16):
They're doing seven to 8 million a year
and they're getting ready to scale.
And so being on that rocket ship with
them from eight to 8 million a year
to, I think we, our peak was like
50 or 60 million a year.
But with them, the biggest piece of that
puzzle was making sure email worked to significantly
reduce the cost of acquiring a customer.
(04:38):
And so many businesses get hung up on
front end of acquiring a customer and then
back end of how do I sell them
high ticket stuff?
And they forget the middle, which is nurturing
and taking care of the leads you already
paid for and making sure they know that
these offers are available in your ecosystem as
well.
So that was really kind of my first
introduction into it.
And I just obsessed over the amount of
(04:59):
data that we got, the amount of testing
I could do and the sheer volume of
being able to run it the way I
wanted to without limitations that media buying and
sales and everything else has.
Email is very much kind of use the
data, do it exactly the way you want
to and scale it as much as you
possibly want and the sky's the limit.
So I fell in love with it.
Now you developed something through this called the
(05:21):
email algorithm model.
Can you give me a little bit more
insight in what makes what you do in
that different than like traditional email?
Yeah, it's for those that are familiar with
media buying, it's gonna sound very similar, but
I've broken what an email is into four
parts.
It's a subject line, it's a hook, it's
bullet points and it's a call to action,
(05:41):
right?
So there's four different sections there and then
there's different data points that go along with
email.
So there's open rates, there's click rates, there's
earnings per click, there's deliverability, there's spam complaints,
things of that sort.
And so over sending, we've sent over a
half a billion emails at this point and
with like you mentioned, 60, 70% open
(06:02):
rates across the board for that.
I've been able to tie what is driving
the open rate up or down or maintaining
it.
Is it the subject line?
Is it a little bit of the hook?
Is it something in the body of the
email itself?
And being able to break the email up
into four different pieces allowed me to test
the email in four different ways to figure
out which piece of this puzzle is actually
(06:22):
gonna move the open rate, which piece of
this puzzle is actually gonna move the click
rate, which piece of this puzzle is actually
gonna move the earnings per click.
What's gonna bump the conversion rate on the
landing page if I do it properly in
the email and really tying all that data
together.
And so where for us at Inboxing Engine,
we focus primarily on coaches, consultants, course creators.
This also works for mom and pop brick
(06:45):
and mortar stores and antique shops and supplement
companies and like everything else, because it's just
all data driven and it has nothing to
do with some magical strategy I learned from
some guru I paid 30 grand to.
It's just data and using the data to
drive results.
You guys are doing this and you're really
setting fire to like industry standards.
So what do you think is broken in
(07:07):
how most businesses are using email right now?
Beyond just email, I think most businesses, especially
in the internet marketing world and direct response
world have just coasted on what is the
bare minimum to get where I wanna go.
And it's just a terrible approach, I think
to building a business or growing a company.
So many people with email have just used
it as an like, oh, media buying's down,
(07:28):
let me fire off an email and see
if I can make some money.
My funnel broke or my webinar wasn't converting
as well.
Let me send an email out real quick
and see what happens.
They've used it as a crutch rather than
a tool, a resource, or even really kind
of creating your own moat around email and
making that a profit center inside of the
business.
(07:48):
And so most people are just lazy.
They don't wanna do the work.
They don't wanna send an email every single
day.
They don't wanna focus on what's working, what's
not working.
They don't want to build a relationship with
their list.
They just wanna spend more money on ads
because all they have to do is increase
their budget and they think money is gonna
fall from the sky.
And anyone that's ever scaled a company ever
to anything substantial knows that you don't just
(08:09):
throw more money at the fire because when
you throw more money at it, your margins
start to get squeezed and you have one
rough month and you have tight margins, you're
not getting paid and you're writing a paycheck
instead of collecting one.
And so using all the resources you have
available to you, including email, it becomes critical,
especially if you really want to actually scale
your company into eight figures or even nine
(08:30):
figures and beyond.
So how are you helping your clients use
email to scale to that eight, nine figures?
Yeah, we're basically, in simple terms, we're taking
the leads that said no in the funnel.
So they generate a lead on Facebook or
YouTube or whatever.
They send them to an opt-in, they
register for a webinar, they, whatever, they sign
(08:50):
up for an event, a challenge, whatever it
is, collect the email address.
90% of those people don't buy anything.
And so we take those people that originally
raised their hand and said, I'm kind of
interested in this thing and I wanna learn
more about it.
And we nurture them.
We send them a ton of value content.
We really expose this brand, this person, this
company, this thing wants to help you solve
(09:11):
the problem that you know you have in
your life.
Here's different ways we've done that.
Here's some other things that will help you
and actually help people by actually helping them.
And then every so often, once we believe
we've earned the right and made enough deposits
into the value bank, if you will, we'll
ask for someone to buy something, someone to
sign up for something, someone to attend another
(09:32):
webinar, someone to give us an hour or
two hours of their time, someone to book
a call with the sales team, whatever the
selling mechanism is for the company.
Once we've earned that right through sending enough
value, then we'll go ahead and send out
some emails where it's like, hey, we'd love
to help you solve this problem.
And through that, what we found is that
that scales, that builds an incredibly great relationship
(09:53):
with your audience.
Even if they never buy, they start referring
your company and your offer over to their
friends and their family and they start talking
about it because you actually care.
And it's sad that the bar is that
low, but just caring about people is enough
to get people talking about what you got
going on because it's different.
It's interesting because I've been doing email, I've
(10:13):
been doing info marketing for a long time.
I mean, like 15, 20 years, where it
was just a weird thing where people didn't
understand why we give away information for free.
And now just because of TikTok and Instin,
these platforms, it's kind of the way it
is.
Like now there's just all these regular day
people out there educating.
But what's interesting is that we see like
a shift of people going from wanting information
(10:33):
to now they just want the solution, right?
So like a digital marketer did this where
they just took all their courses and shifted
them to GPTs.
And we're doing a lot of that stuff
too because people just want the resource to
get the result, not just learning about it
and going out on their own.
Are you seeing that?
Like, how is that translating in your world
with how that affects how you're using email
marketing?
(10:53):
Yeah, I think you've been an info marketer.
I'm sure a lot of people listening are
in the info space as well.
The free line has moved a lot.
It used to be just some, basically a
sales letter people would opt in for that
we called an ebook or something, right?
And nowadays what they can get for free
is insane.
There's full courses that easily could have been
(11:13):
sold for two, three, four, $5,000 in
the past are free on YouTube.
And so what we have done in this
world of people wanting results rather than information
is open up like what is the free
line for us and what content can we
give them for free and what actually helps
them solve something.
And so, for example, if I'm running an
(11:35):
email list for a coach that teaches people
how to do affiliate marketing, for example, I'm
actually gonna show like, you can go sign
up for ClickBank right now.
Here's some different offers.
Here's the data to look at.
Here's how you choose that offer that you're
gonna promote.
And what I've noticed is that if I
give away everything or as much as I
possibly can, very few people are gonna do
(11:56):
it on their own.
They're gonna have everything that they need and
then they're gonna be like, okay, this has
all the things.
I believe I can do this.
This is for me.
I'm willing to now spend my money and
be in this community with these people because
one, you're helping me.
You're showing me everything.
You're not hiding anything.
Nothing's stuck behind a paywall.
Now I'm ready to actually transact with you
(12:16):
and give you money for it.
So that's what I'm noticing in the space.
The GPTs that are giving the results are
condensing the courses and everything else.
I think that's a great play.
I think that's really, really, really awesome.
I think it's gonna be incredibly challenging to
scale that for the sustainable future and that
something has to happen in addition to that.
(12:36):
And I think that's where we're gonna see
a lot more maybe softwares that start pushing
buttons for people are gonna start to come
into play and actually do the work for
them.
And they start to kind of become the
puppet master of the different AIs and softwares
rather than the actual employee that has to
push all the buttons.
So I'm very excited and curious to see
what happens over the next six to even
(12:57):
18 months when it comes to this space.
Yeah, I'm with you on the same vision.
I think the same thing.
I think you're starting to see, I like
how you described what would be a puppet
master because I see the same thing.
Like the use of AI to accomplish the
result has changed everything where people just don't
want to learn about it.
They just wanna use the tool like AI
to go get that result.
And I also love what you said about
community because I do think that's still a
(13:19):
unique thing.
I think as we go more into tech
and more into AI, I like how you
emphasize community because that's what we see too
is people seem to lean in more now
to wanting to be part of something and
part of a community of their peers than
we ever have seen before.
So I love those points.
Yeah, no, absolutely.
Community is gonna be huge.
It has been huge for a very long
time.
(13:39):
And as more and more people become quote
unquote famous, with all these different influencers and
pockets of the world, and regardless of what
industry or what you believe in or what
you like or whatever it may be, the
sense of belonging is still gonna be there.
It's just a natural human trait that we
all have.
And they wanna belong with people that are
most like them, or at least going in
the direction they'd like to go.
And so establishing and building a community I
(14:01):
think is gonna be incredibly strong and giving
them a source of truth that they can
look at and go, this is the place
that I go for help rather than going
to a GPT or going to Google or
whatever it is these days and hoping that
what they see on the internet is accurate.
They wanna go to somebody that they know,
like, and they trust and other people that
are like them are going to that same
place looking for that same information and they
get a share in that together.
(14:22):
Yeah.
You guys are specialists in dominating the inbox,
which in order to do that, you've got
to get your emails delivered, right?
I think a lot of people are struggling
with that.
I mean, even Apple's recent update this year,
now we have all these different boxes that
all these emails are going into, promos or
whatever it may be.
So what is some of your best advice
that you guys are finding successfully works to
(14:43):
get your email delivered to the inbox where
you really want it to be and not
in these other areas like spam and promotions
and all these other areas that can now
end up?
Yeah, I mean, there's two pieces of this
that I think everyone listening can apply.
One is consistency.
You gotta send mail daily.
And the reason that you wanna send it
daily is because you're gonna have a lot
more control over the data.
(15:04):
So if I'm sending seven days a week
and it's just one email a day, for
example, I have seven opportunities to inbox, right?
And then once I hit the inbox and
get somebody to engage, I'm more likely to
inbox them again.
And so I wanna take more swings at
the opportunity to do that.
The second thing is looking at this as
a longer term play than most people are
(15:25):
willing to look at it, especially in the
info space.
Meaning I may spend the next six months
sending daily email and I'm not making twice
as much money yet.
And now a quick break to hear from
our sponsor.
Hey, it's Ty Crandall with Credit Suite.
Many of our subscribers wanna build business credit
that's linked to their EIN without a personal
(15:46):
guarantee or credit check.
Now, if you're looking to get no doc,
high limit business credit cards that report to
the business reporting agencies without a personal guarantee
or credit check, give us a call at
877-600-2487.
That's 877-600-2487 or schedule your free
consultation online to talk more at creditsuite.com
forward slash consult.
(16:08):
And I'm looking at it from a long
-term perspective, mostly because I wanna make sure
that I have enough time to inbox people
and that I can manipulate the data enough
and I can segment down the way that
I need to and I can play the
game long-term.
And a great way of kind of approaching
this is to send less aggressive copy in
(16:29):
the email, to send less salesy stuff, less
marketery stuff, not using all the copywriter magical
headline stuff from Gary Halbert in 1985.
All of these things are great, they work
really well, but you're not gonna inbox more
as a result.
And so if you're getting a 20%
open rate to 1,000 people and you
(16:49):
have a really aggressive copy, let's say half
of them decide they wanna click through on
that, that's great.
You have 100 people now that have clicked
through and seen your offer.
But if I'm inboxing at 80% and
I get a 70% open rate and
25% of those people click through, 25
% of 700, what is that, 200, 300,
(17:11):
it's more than I would get if I
had really aggressive copy.
And so I wanna play the numbers game.
I wanna play the how many people can
I expose to my offer, number one.
And then number two, I'm gonna let my
offer do the selling.
So I'm gonna let the email itself just
kind of get them to click, not with
using all the aggressive stuff, but using very
(17:32):
vanilla, clear, clean copy, and then let the
sales page do all the work, let the
VSL do all the work, let the webinar
do all the work.
And instead of trying to do all the
salesmanship in the email, and that game works
at scale for anyone.
Yeah, I love that.
I think that makes so much sense.
I love that because it's so effective.
I mean, like you said, in order to
(17:52):
be able to even get the email to
be able to land where somebody could open
it, they've got to be able to actually
access it.
And I think more people are struggling without
that advice to be able to get that
done.
But speaking of which, what are some of
the myths that you hear and that people
actually have when scaling with email?
Because you're talking about scaling seven, eight, nine
figure businesses with email.
(18:13):
So when you're talking to coaches, when you're
talking to consultants, when you're talking to the
people that you help, what are some of
the myths and beliefs they have about email
that just aren't accurate?
No, the biggest one that drives me nuts
is this idea that the promo tab is
gonna ruin your day.
And it's the biggest lie and the biggest
scam in the email space.
The promo tab is not hurting your results
(18:36):
at all, not even 1%.
85% of people that have tabs enabled
with Gmail are still checking their tabs, 85
% to this day.
And so if 10% of your list
or 20% of your list or 50
% of your list is hitting the promo
tab, 85% of those people are still
(18:56):
checking their tabs.
So it doesn't, fixing this promo tab thing
doesn't, you're not fixing anything and there's no
way to fix it.
There's no legal and clean white hat way
to do it.
You can use some very shady code and
trick some of the filters temporarily.
Gmail's starting to crack down on it.
(19:17):
I've had conversations with Gmail's internal team about
that and they're starting to create new filters
so that way these codes don't work anymore
and everything else.
But if your open rates suddenly drop overnight,
it's not because you're in the promo tab,
it's because you're in the spam folder.
It has nothing to do with promo tab,
everything to do with spam.
And you're hitting the spam folder for a
handful of reasons.
Either your authentication is off or the copy
(19:38):
you're using is too aggressive or the domain
from your links or the domain you're sending
from are on blacklists and it's just getting
deprioritized.
So anyone out there that's selling, I'll get
you out of the promo tab, I guarantee
it, they're just stealing money from you.
It doesn't actually work.
And you should be focusing your efforts on
sending clean, clear copy regularly, consistently instead and
(20:03):
that's where your efforts and your focus should
be.
When somebody comes in, new client, you walk
us through this, what are you doing to
help them to analyze and optimize what they're
doing with email?
Yeah, it's much simpler than most people think.
The first thing I do is I go
and look at their emails that they've sent
over the past 30 days.
So I'm looking at, did they send every
(20:24):
day?
And if they did, did they send at
the same time?
If not, that's an easy first fix.
The second thing I'm looking at is how
many people are they sending to and then
how many people are opening?
So if they're sending, if they have a
50,000 person list and they're sending to
50,000 people and they have a 7
% open rate, they don't have a 50
,000 person list, they have 7% of
that.
And so I'm looking at that.
(20:46):
And then I'm looking at, well, based on
how many they sent versus how many bounced
or what will show in the email system
itself as delivered, which is not inboxing or
not, that's just did it get received by
their email address at all?
And so I want that number to be
less than 1% of bounces.
So I want delivered to be 99%
or better.
(21:06):
For my clients, I try to push that
to 99.7% or better.
So I scrub anybody that bounces.
And so I'm just kind of getting a
lay of the land.
Like what's open rates?
What's bounce rates?
How many people are they sending to?
What does the situation look like?
And then I also take the domain.
I go to mxtoolbox.com, it's free.
I throw the domain in there.
I look and see if it's on a
blacklist.
If it is, I try to clean that
(21:27):
up, which there's a million different ways to
do that depending on what list it is.
But you just follow the steps in MX
Toolbox.
You don't have to pay for anything.
It's all free.
I try to get their IP address that
they're sending from if I can.
If they have a pooled IP of some
sort, I'll try to find the IP block
and I'll run that through to see if
that's on a blacklist.
And I just go to work at cleaning
that up, usually by sending less mail, usually
(21:50):
by sending in a D-list request to
whatever blacklist it is kind of thing.
And I just try to clean everything up
as much as I can.
And then I want to figure out what
value content can I send out immediately.
So I'm checking, are they posting on YouTube?
Are they posting on Instagram?
Are they posting on Facebook?
Are they posting blogs?
Like, do they have any value content?
If not, I need to create some kind
(22:10):
of thing and just start the process of
nurturing the list.
And that's probably the first 45 to 60
days of me working with a client.
After that, I can then start to kind
of play the game a little bit and
entering in what I call our cadence or
a strategy that we use, which if you'd
like, I can break down kind of the
email strategy we use once everything's cleaned up.
Yeah, I'd love that.
(22:31):
It's be prepared for this.
It's incredibly complicated and it takes a really
long time to figure this out.
Three weeks, you send value content.
One week, you send a promo.
And then three weeks, you send value content.
And then one week, you'll send a promo.
And that's it.
And you do that until the end of
time.
And so the value content doesn't have a
PS line, come buy my stuff, doesn't have
(22:52):
a PS, you should register for my webinar.
The value content is value content.
It teaches them, it helps them, it solves
a problem for them.
The advanced level of this to make sure
once you evolve into this becomes a normal
cadence, you start to work this and it
works really well.
It starts to become objection killers.
So if you're talking to the sales guys
and the sales guys are like, hey, most
(23:14):
people have never spent 15 grand before on
something like this.
So they're stuck.
It's like, okay, the value content I'm gonna
send out is my first time spending $15
,000 on myself and I'm gonna walk them
through that story over two or three days.
Or Warren Buffett quotes on investing in yourself
is the best thing that you could ever
do.
Or I'm gonna pull from whatever and I'm
gonna kind of start the idea of like
(23:36):
planting the seed of like spending money on
yourself is a good thing.
Here's why and when to do it and
how to be confident in that.
So that way, when they get on the
phone with the sales guy, once we do
a promo in two or three weeks from
then, it's not the first time they've heard
it.
They've already kind of started the process of
kind of thinking differently and everything else.
And so that's the process.
Three weeks of value content, actually help them
(23:58):
spend one week promoting your core offer.
So maybe it's a three-day challenge.
Maybe it's registering for a webinar.
Maybe it's watching a VSL to a book
a call.
Maybe it's reading a sales letter, whatever it
may be and just promote your thing.
And then after that seven days, five days
is up, whatever you decide to run it
as, right back into value content.
Shut the card on that promo, add bonuses,
(24:19):
take bonuses away, whatever you need to do
in order to be able to like actually
close that offer down and then move on
to value content and just build this cycle
up.
And eventually the list will catch on and
figure out what's going on with it.
And from there, now you have people that
really wanna be on your list.
They really wanna learn from you and they
really wanna take you up on your offer
and they're just not ready yet.
And that becomes the consistency and scale where
(24:41):
you start to pull in consistent buyers.
You know exactly how the promo will do
based on how many registrants, it'll do X
amount of money and you'll start to build
predictability and scalability.
So that way, when you start adding more
leads into your system, you're gonna have more
people.
So you're gonna get more registrants.
The sales will be similar because you have
the same cadence going every single month like
clockwork and it becomes a very repeatable system.
(25:03):
Well, one of the things you mentioned a
few times is email delivered daily.
Do you do that throughout the entire life
cycle of the client or, cause a lot
of people would freak out about that.
Now I can tell you what's interesting is
that we tested sending five emails the first
day and we didn't see an increase of
opt outs and we still saw the same
(25:23):
engagement and people are shocked by that.
But you're the first person I've ever heard
say deliver an email daily.
So do you do that for a certain
period of time and then switch to two,
three days or just throughout the entire life
cycle of the client you email them every
day?
I do it forever.
I do it.
I'll do it.
I hope that like my clients that I
have now, I hope they do it after
my company no longer exists.
It works.
(25:44):
And I have, I don't have them with
me right this second but I can dig
through my Slack that I have with my
clients.
I have screenshots that salespeople have sent me
where it was, hey man, thank you so
much.
You guys, you're the only company in the
world that mailed me every single day and
never gave up on me.
I couldn't afford your high ticket program that
was 15 grand at the time.
(26:05):
Two and a half years later, we finally
scrounged up the money.
We used all the money mindset techniques that
you gave us.
We used the low ticket course stuff that
you guys gave us.
We were able to save up this money
and really put this plan together.
And now we're like, we just took action.
We're so excited for this.
Thank you for never giving up on us.
And if you are sending actual value, actually
(26:25):
helping, actually caring about people and then giving
them an opportunity to buy, not making them
feel bad about not buying and you continue
this process consistently forever, you will have the
most loyal people in the world as your
customers.
And then you can go to those people
that spend money with you and you can
make JV offers with them and they'll buy
everything from you because they're raving fans now.
(26:47):
So yeah, mail daily on Christmas, on Thanksgiving.
And to be clear with my clients, once
we get them through the warmup phase, we're
sending two emails a day to everybody.
So we send one in the morning and
one in the afternoon, depending on how long
ago they've opened and stuff like that.
But a lot of people on our list,
they get two emails every day forever.
Christmas, New Year's, Thanksgiving, during Hanukkah, during Eid,
(27:09):
everything.
It does not matter to me what day
of the year it is.
They get two emails from me and from
my clients without fail.
And I'm relentless about it.
And some people don't like it and that's
okay.
I don't want them on the email list.
I want people that want to be on
the list, that want to learn from us,
that want to be in our community.
And so at first you see a small
drop off when you make this big change.
And then after time, you have now a
(27:32):
solid list of people that want to open
your emails.
They want to click.
They want to see your offers.
They want to hear what you have to
say.
And that's who you want on your list.
That's the tribe you wanna build and that's
what you wanna focus on.
Cool, great stuff today.
A lot of people are watching, wanna learn
more, wanna know what next steps are.
Where should they go to be able to
figure out what else is next to learn
more about email marketing and see what's involved
(27:54):
with working with you guys?
Yeah, visit our website, inboxingengine.com.
We have, there's some free eBooks in there
on email deliverability.
I have one on the email algorithm coming
out soon.
And then obviously like how to work with
us is on that website as well.
And then if you just wanna follow me
on social, I'm sharing all sorts of tips
from working inside of eight and nine figure
companies, scaling companies, working with freelancers, stuff like
(28:16):
that.
So you can follow me on social media,
at Cole Vande, V-A-N-D-E
-E.
I'm on all the socials under that handle.
All right, cool.
Thanks for coming on with us today.
Yeah, thank you so much for having me,
man.
I had fun.
Same here.
All right, so if you're watching this, make
sure you go to inboxingengine.com.
That's inboxingengine.com.
If you go to inboxingengine.com, there's a
(28:37):
lot of stuff there.
I mean, you can even go and easily
book a demo right at the top of
the page.
There's also a lot of resources as well,
including the inboxing book.
You're able to get the inboxing training.
There's even a spam check tool that you
really should check out.
And you can learn more about them, more
about their services.
I think you might even be able to
see some testimonials, some case studies here as
well.
So make sure you check it out.
And also make sure you find Cole Vande.
(28:59):
Make sure you find him on social as
well.
Hey, they're the kings of giving out daily
tips on how to succeed with email.
And I can tell you that I know
a lot of people, including myself, that have
built seven, eight, nine figure businesses based on
the backbone of email marketing.
So if you're not doing that, if you
don't have a seven, eight, nine figure business
where email marketing is a large part of
(29:21):
your success, you gotta figure this out.
Because not only can this help you launch
a business, but this can help you take
your existing business.
Right now, we've been trying to figure out
how to add zeros to your bottom line.
And this can be exactly what you're looking
for.
But only if you do it the right
way.
There's a lot to navigate right now.
How do you get the emails delivered to
the right inbox?
How do you get the emails to actually
(29:41):
open?
Why not learn from somebody that's doing one
or two emails a day?
Like you are probably like me, like that's
hard to believe, right?
Because you have to be that good to
figure out that model, right?
And that's exactly what they do.
So go to inboxingengine.com.
Make sure you check it out.
Make sure you book a demo.
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