June 25, 2025 • 30 mins
Israel Duran is a passionate business growth partner, speaker, and trainer dedicated to helping purpose-driven leaders discover, design, and deliver their unique gifts to the world. His mission is to empower individuals to build generational wealth by leveraging the power of the internet.
With a proven track record of helping entrepreneurs worldwide, Israel specializes in unlocking potential and guiding clients to profit with a purpose. Through his business optimization strategies, he equips entrepreneurs to create and scale profitable businesses that make a meaningful, positive impact on the world.
Whether you're scaling your business to 6 or 7 figures, are a speaker, a celebrity, or the CEO of an 8-figure Fortune 500 company, Israel’s expert insights and tailored approaches can help you achieve your goals. Explore how you can work with Israel and take your business to the next level.
During the show we discussed:
- Find your identity to attract ideal clients through branding
- Discover your true purpose and align it with your business
- Know when to pivot and when to stay your course
- Use speaking engagements to scale your business
- Take the first step to grow your business through speaking
- Leverage the "Beach of Abundance" to fuel growth
- Identify and fix profit-draining leaks in your business
- Apply the 5-level framework for real business growth
- Build a personal brand that drives growth through speaking
- Balance value and sales when speaking to your audience
Resources:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to the Business Credit and Financing Show.
Each week, we talk about the growth strategies
that matter most to entrepreneurs.
Listen in as we discuss the secrets to
getting credit and money to start and grow
your business.
And enjoy as we talk with seasoned business
owners, coaches, and industry leaders on a variety
(00:22):
of topics from advertising and marketing to the
nuts and bolts of running a highly successful
business.
And now, to introduce the host of our
show, financial expert and award-winning author, Ty
Crandall.
Hello, and thanks for joining us today.
I'm super excited you could be here because
today we are talking about how you could
make some money and expand your reach through
(00:44):
speaking opportunities.
Look, I know you may be scared of
this.
It might be why you haven't done it
already, but you need to hear what we
are gonna be diving into today because Israel
is about to lay out the roadmap to
success with you actually making money speaking and
spreading your brand through speaking.
So with us today is Israel Dran.
Now, he is a passionate business growth partner,
(01:05):
speaker, and trainer dedicated to helping purpose-driven
leaders discover, design, and deliver their unique gifts
to the world.
Now, his mission is to empower individuals to
build generational wealth by leveraging the power of
the internet.
With a proven track record of helping entrepreneurs
worldwide, Israel specializes in unlocking potential and guiding
clients to profit with a purpose.
(01:27):
Now, through his business optimization strategies, he equips
entrepreneurs to create and scale profitable businesses that
make a meaningful, positive impact on the world.
So whether you're scaling your business to six
or seven figures, are a speaker, a celebrity,
or the CEO of an eight-figure Fortune
500 company, Israel's expert insights and tailored approaches
(01:48):
can help you achieve your goals.
So explore how you can work with Israel
and take your business to the next level
by diving into today's episode.
I'm excited that we're going to be going.
Israel, what's going on, man?
I'm blessed, man, and very happy to be
here with you, man.
I'm excited for this episode.
Yeah, what got you into speaking training?
Man, let me tell you something.
(02:08):
Growing up, I was a stuttering boy.
I stayed back in second grade.
They actually held me back in second grade
because of my speech impediment problem, and they
said I wasn't developing properly.
So this is my background, right?
It's like people that knew me then and
they hear what I do now, where I
train speakers and leaders to get their gifts
out there and their voice out there.
It's just like a true miracle, right?
(02:29):
So I never saw myself doing what I'm
doing now because of all the failures that
I had as a child, right?
What was going on inside of me in
that season, Ty, and the reason why I
had the speech impediment problem, the reason why
I was introverted, the reason why I was
so shy is because of what happened with
my dad at a very young age.
So do you mind diving in a little
bit deeper to tell us what happened?
(02:51):
Yeah, so this is back in 1993.
My dad's name is Domingo Dudan, and my
mother and him immigrated over from the Dominican
Republic into the US.
They came up north here to Connecticut.
That's where they reside.
And one day, my dad was having a
bunch of chest pains all over his left
side, like up and down, like very, very
like bad.
So my mom said to him, hey, you
(03:12):
need to go to the ER and check
yourself out.
My mom, who was a doctor in Dominican
Republic, she wasn't able to transfer the license
because of the English barrier, right?
But she knew what that was.
Hey, you gotta go check yourself out.
So my dad went to the ER.
He waited about three and a half hours
at the ER.
And for whatever reason, they attended everybody else
or other emergencies before him.
(03:33):
And my dad, for whatever reason, got impatient
or he just went back home, right?
And when he went back home, he had
what the medical community call a STEMI.
He had a massive heart attack and my
dad died alone.
So my mom comes back and finds him
in that condition.
Very traumatic experience for my mom.
She doesn't bring it up much.
But Israel David Duran, I was only about
(03:53):
three months when my dad passed.
Actually, we're doing this recording March 20th of
2025.
My dad would have been 32 years anniversary
of his homegoing party, I call it, on
March 18th.
Yeah, I'm sorry that happened.
What there led you down this path?
Well, there was four things that I wanted
as a child from my dad.
I had this concept that I teach people.
(04:15):
I say, what you typically didn't have as
a child, you value as an adult.
And those four things are really what I
impart and instill into anybody that I'm working
with, collaborating with, clients, partners, peers.
And those four things start with number one,
identity.
I wanted identity from my dad.
Number two, I wanted purpose.
I wanted to know why I was here,
(04:36):
but I also wanted to live my life
at my highest potential.
I didn't want to be stagnant, right?
And I was looking for those answers from
my dad.
Number three, I wanted vision, but I also
wanted my voice.
And that's exactly why I teach the people
I work with today is that you find
your voice from your vision, but you get
your vision from the voids that you see
in the marketplace in the world.
(04:57):
And then number four, I wanted a custom
plan.
So those are the four things that we
deliver now.
But it's crazy, because I didn't have those
four things as a child.
So how do you help your clients and
students find their identity?
Very good question.
So when it comes to business, we're talking
about branding, right?
I teach a lot of concepts with the
number four, because the number four is the
(05:18):
number connected to the earth.
When you look at the earth or the
seasons of the earth, there's four seasons in
the earth.
There's the four corners of the earth, they
say.
There's the four winds of the earth.
Every 24 hour day has four sections to
the day.
So typically when there's that principle working by
the number or working on earth, it's working
by the number four.
So the four pillars of business is branding,
marketing, sales, and operations.
(05:39):
And identity when it comes to business is
just that, it's your business identity.
But there's another component of your identity in
my heart.
I choose to believe that God created me
and I have a relationship with him.
And so my identity is in him from
a personal side, but in a business side,
it's our brand.
How do we position ourselves in the marketplace?
(05:59):
How do we wanna be seen?
How do we wanna be perceived?
And how do we wanna be positioned?
I love that.
And when you're successful with helping somebody identify
or find their identity, what about purpose?
Because I think that that's interesting too.
I think a lot of individuals, and even
on a business level, struggle to figure out
what their true purpose is.
I love the question because one of the
(06:20):
things I love, just a quick side note,
one of the beautiful animals that I love
is an eagle.
And anytime someone asks me the question on
purpose, I bring up the eagle.
Why?
Because there's been a misconception with purpose and
some of the greats, to be fully transparent,
some of the greats, people that are known,
they're spreading this thing on purpose, but it's
actually a wrong definition, right?
(06:41):
And if I will, identity and purpose are
two different things and identity or purpose always
comes after identity and purpose always, or identity
always precedes purpose.
Two different things.
Now your purpose is not just what you
do because here's what happens with the eagle.
The eagle flies for about 10, 20, 30
years, and then the eagle has to make
(07:02):
a decision to go to the highest premises,
the highest point that they could find.
And they have to make a decision to
go through what's typically a 40-day process
of regenerating itself, where it has to literally
pluck out its old feathers.
It has to literally hit its beak.
It's a painful process.
It has to hit its beak against the
rock to really remove its old beak, and
(07:23):
it has to pull its talons.
The process takes about 40 days.
But that eagle has to make that decision
to then be able to renew their strength
and fly for another 10, 20, 30 years.
Well, why am I talking about this when
it comes to purpose?
It's the same thing with purpose.
I work with a lot of leaders that
have been doing something for 20, 30 years,
and now God's calling them to pivot to
another market, and many of them fall into
depression because they wrapped their identity in what
(07:45):
they did.
I was doing this, Israel, for 20 years.
You don't understand.
No, I understand.
But now there's a new season where you
need to reinvent yourself.
You got to repivot.
You got to rebrand yourself to now.
It's not that you're changing, but now you're
using your skill sets in another purpose.
And that purpose, I always tell people this,
your purpose is connected to people.
So you may be serving a group of
(08:06):
people for the last 20, 30 years, and
now God or your calling is switching to
now do something else.
It doesn't mean that everything you did over
the last 20, 30 years went to waste.
No, absolutely not.
You're just now going to reuse your skill
set to now serve another purpose, which, again,
is connected to another group of people.
How do you find your clients know it's
(08:27):
time to switch purpose?
Like, when do they keep going down the
road that they're on versus when do they
know that it's time to go through that
renewal?
Well, sometimes we have to go through what
I call a catalyst.
Like for me, Ty, I wish I could
tell you, hey, as soon as I felt
that calling, I kind of left everything and
did it, but that wasn't the case for
me, right?
For me, I knew that I was called,
(08:48):
I was working at a corporate company, managing
their whole operations on the SOC side.
I was making a lot of money on
the side, had a few businesses as well,
two to be exact, a real estate business
and a cybersecurity business.
And I was very comfortable, but I felt
that I was called to share my voice,
to really raise up my voice, to train
up leaders and to really speak to the
(09:09):
voids that I was seeing.
But I was just, I had doubts.
I had doubts, I had reservations if I
could be fully transparent, if God really was
calling me, if this is something that I
really was supposed to do.
And then one day, Ty, I had what
I call the catalyst.
This happened September 5th, 2018.
The reason why I remember the date is
because my daughter Annabelle was born four days
prior.
And I'm so thankful that on September 5th,
(09:31):
2018, I should be dead, because I got
into this car accident, very bad, but God
spared me on the highway.
And when I came out of the highway
or out of the car on the highway,
I remember like it was yesterday, I felt
very strongly internally, like really the impression telling
me, it's time to release what you have
(09:51):
inside of you.
And because of that car accident, Ty, a
book that was supposed to be released a
year and a half later was released within
three weeks from the car accident within two
languages.
My third business that was just there, the
idea was on the rack, was launched within
three days from the car accident.
That book, which is Money Manager Mindset has
(10:12):
opened doors for me that no amount of
money can buy.
But it was because the catalyst came to
get me out of my own way so
I could pivot.
Sometimes we're wise as leaders and we listen
and we go after the thing we're supposed
to do.
But other times we have to kind of
like wait and we get complacent and then
COVID has to happen or something has to
happen to shake us up a little bit
so we can re-pivot and get into
(10:33):
the right lane so we can finalize and
go through what we need to go through.
You know, it's remarkable you say that because
I found in business that like the best
things happen on the tail end of the
worst things, right?
And so then I went through this thought
exercise of what happens if though, and we've
all been there, disaster hit and then like
on the other side of it, we find
all this great stuff we never would have
(10:54):
found if it weren't for the disaster.
Then I started to wonder if you could
find the good stuff without the disaster.
And it's interesting because when I started to
really evaluate, what I found is 100%
of the disasters I had had clear warning
signs leading up to them that were adored.
And what I felt like was I put
out in the universe what I wanted and
(11:14):
then the universe gave me the opportunities to
have it.
But because of safety to your point or
comfortability, I wouldn't make the adjustments needed to
be able to get there.
But it kept telling the universe I wanted
it, but then wouldn't adjust accordingly.
And then it's like, damn, like, you know,
that thing happens and it forces you to
then course correct where you need to be.
(11:34):
It very, you're very, you know, I've never
heard anybody talk about it the way you
talk about it, it's very similar.
But what's interesting and what I can't figure
out is how do you know?
Like, how do you know when it's just
a test of adversity that you need to
prove yourself and continue on that path to
overcome?
Or how do you know when you need
to divert and these signs or warning signs
(11:54):
could divert?
Well, that's a great question.
And let me just give a quick backstory
because this is gonna, when I say this
or when I share this story, it's gonna
make sense on how I'm gonna respond to
your question.
When I was seven years of age, my
mom would have repeated the cycle of losing
somebody else that she loves very, very young.
Right, my dad, 29 years old when he
passed and I would have died at the
(12:15):
age of seven because I drowned in a
pool in Dominican Republic in Monte Cristo, Dominican
Republic.
It's a place right by the Haiti border.
There's not a lot of Caucasian people there.
But, and I'm saying this for a reason
because when I drowned, my soul came outside
of my body.
I didn't know anything about God, the Bible,
Jesus, none of that.
I didn't know anything about nothing.
Like I didn't have any knowledge of that.
(12:36):
But when I was dying, I knew that
I was about to meet God.
I was in this, like this tunnel, if
you will.
I was traveling very fast, like the speed
of light.
Didn't hear any noise, but I felt peace.
I felt protected.
I felt loved.
I felt embraced.
I felt safe.
And then all of a sudden, Ty, I'm
back into my body.
This man, who's Caucasian, jumps in and pulls
(12:58):
me out of the water.
I'm outside like gasping for air and coughing,
like, you know, trying to come back to
consciousness.
When I come back, I try to turn
around to see who this guy was so
I can say thank you to him.
You know, I was seven years old.
I didn't know much, but I knew to
say thank you to someone that saves your
life.
So I tried to find this guy, Ty,
and I couldn't find him.
There was no one to be found.
My sister, who was on the side of
(13:19):
the pool, saw the guy.
I never saw him.
She saw the guy.
She describes him as black hair, blue eyes,
white man.
The guy went in, went out.
No one knows who the guy is to
this day.
It bothered me, Ty, because I was trying
to find this guy to say thank you
to him.
I wanted to give him a hug.
So what did I do?
It's gonna sound weird, but I thanked God.
I was just like, thank you.
And I felt from that day that, it's
(13:40):
how weird as it sounds, I felt like
God would speak and I would hear him.
And I felt like when I would speak
or say a thought in my heart or
something, God would hear me.
And so for me, when you ask the
question, well, how do you know?
For me, I choose to have a relationship
with who I choose to believe is God.
And I talk about this during my TEDx
talk that gave me a second chance and
intuition, right?
(14:00):
Even when I got into my car accident,
like in 2018, I had to make a
decision to either hit this intersection and have
my car flip over the lane and go
into upcoming traffic or to take a hard
right going 75 miles per hour, 90 degree
turn, hard right back on the highway where
there was 18 wheelers and everything.
And I heard that voice tell me, take
(14:21):
a hard right.
And I didn't have a second or two
to think about it.
I had a millisecond and I took that
hard right and I crossed all three lanes
of the highway, didn't hit any cars, no
18 wheelers.
An 18 wheeler actually stopped behind me by
the way when I crashed and a smaller
car stopped in front of me.
But that's how I navigate my life is
I seek that higher power.
(14:42):
People call it what they want, but I
believe like in this life, especially how things
are going.
And now a quick break to hear from
our sponsor.
Hey, it's Ty Crandall with CreditSuite.
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(15:03):
or credit check, give us a call at
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forward slash consult.
We gotta believe in something greater than ourselves,
right?
And for me, I seek to him to
really lead me and to give me those
warnings, signals and guidance.
(15:24):
And he's never failed me up to now.
Israel, how do you use all this to
help your students find their voice, especially by
using speaking engagements as a path to do
that?
The basic way is really helping them understand
that they have a vision that no one
else can see but them.
The best way I could describe this is,
(15:45):
let's say somebody puts on glasses, right?
If somebody puts on glasses and they put
them on, they have a prescription to themselves.
These are blue light glasses.
These are not my prescribed glasses.
But for those that have glasses, they know
that there's a specific prescription assigned to them.
Now, if somebody came and said, hey, let
me see your glasses.
And they take them off and they try
to put them on, you're gonna say, wait
a second, I can't really see.
(16:06):
And you're gonna say, of course you can't
see.
These are my glasses.
Those are for me.
That vision is for me.
It's not for you.
First step is to identify the voids that
are in your life, the voids that you
see that no one else sees.
Like for you, Ty, you're an expert at
identifying this.
I mean, with the credit space at the
highest level, helping companies and organizations and individuals
(16:26):
leverage credit the right way to accomplish what
they wanna do.
That's a space that you've mastered because you
saw the void.
Nobody else was doing really the way that
you operate at.
So what did you do?
It created a vision.
And what do you do?
Now you use your voice.
You have this beautiful platform where you educate
people.
You have this amazing business and amazing team
(16:47):
where that's what you guys are about.
But it started with you identifying the void
that then gave you your vision that gives
you your voice.
And that's exactly what we do in teaching
our students and our family members.
So as you're helping your clients, your students
to be able to figure this out, like
what's one of the first steps you take
to be able to kind of use speaking
as an asset or I guess as a
(17:08):
tool to help with business growth?
Well, speaking is definitely the vehicle.
It's like people wanna speak on more stages
and all of that.
But we take an approach where we really
wanna be faithful with the little.
Because people think more is the answer.
Like I just need more speaking engagements.
Israel, just get me on stage.
Get me on a TEDx.
Get me on an impact stage.
And I'm like, yes, we could do that.
(17:28):
However, we gotta take you through the process.
We gotta make sure that you're really ready
for growth.
And I teach an analogy or a metaphor
that's called the beach of abundance to really
illustrate this point.
So talk to me a little bit more.
What's the beach of abundance?
So really quickly, you know this because you're
in the credit space and the finance space.
People think, Ty, that growth is linear.
(17:51):
Like I gotta go one, two, three, four,
five, six, seven, and eight, nine.
But I believe that growth is actually, and
it happens exponential.
But at every intersection of a breakthrough or
intersection of exponential growth, the beach of abundance
is applied.
So let me explain what this is.
So you live by the water, right, in
Tampa?
I live on the water, yeah.
(18:11):
On the water?
I do.
So I actually, I'm actually traveling today, but
my main place is like in High Rise,
right, on the water in downtown.
Let's go.
So you're a perfect example of this.
So let's imagine that that ocean, the Atlantic
Ocean, right?
Let's imagine that that represents abundance.
It represents more opportunity, more sales, more growth,
more leads.
Everything that you need, want, and desire, right?
(18:34):
And let's imagine that there was about 100
feet of sand that's from the ocean line
all the way to this nice, beautiful table.
Okay, we got this beautiful table.
And on this table, we have different containers.
We have small containers, right, like this.
We have really, really big containers.
We have medium-sized containers, and we have
some containers in between, okay?
And let's imagine for a second that each
(18:56):
container, they all have a leak inside of
them.
They all have a hole inside of them.
And each container has a hole proportionate to
the size of its container.
So if it's a small container, it has
a small hole.
And as water comes in, it also comes
out.
Same thing with all the other size containers,
okay?
And let's imagine that on the side of
this table, there's this stationary bucket that you
(19:17):
cannot move, but anything that you transfer into
this bucket, you get to keep.
It's like your bucket.
And by the way, this bucket has the
capacity to literally fill the abundance of all
the water in the ocean, okay?
Follow me up to now?
Yes.
Now let's imagine that you go up to
the table and you grab any shiny container
(19:38):
that you want, right?
And you say, okay, I'm gonna grab this
one to go and capture my abundance.
So then you walk down the beach, about
100 feet, and you get to the water
line.
You bend down, you scoop over the water.
You have the water inside of it.
You get it till it's spilling over.
And then you start walking up the beach
100 feet to the table so you can
get to your bucket so you can transfer
the water that's in the container into the
(19:58):
bucket so you can keep it.
When you get to that bucket to transfer
the water, what do you think you're gonna
find, Ty?
I don't know.
You're gonna find water in the container?
Yeah.
Are you gonna find the water in the
container if there's a hole in it?
No, not, it depends on when I get
it.
I'll make the hole.
There's alfactory, right?
Probably not.
The container is gonna be empty.
It's gonna be empty.
So here's what most people do.
(20:19):
They see the container.
They're like, this container doesn't work.
They throw it.
They go back to the table.
They find the biggest container they can.
They're like, yeah, I'm gonna get this big.
I'm gonna go get more.
And they go down to the ocean.
They repeat the process.
They go and capture the more abundance.
They walk back up the beach.
They go to transfer the water that they
think's in their container into the bucket.
And then they find that, wait a second,
(20:40):
I have a leak in my container.
What's the metaphor?
What's the point of the story?
Most people are being told, Ty, that they
just need more.
You just need to go after more and
more sales, more abundance, more, more, more.
But that's only true when you identify the
leak and when you cover the holes.
And to every business, to every individual, we
all have what I call the law of
(21:01):
the leak.
We all have a leak.
We all have a blind spot, a gap,
that is typically the linchpin that's keeping back
the next exponential level of growth.
So one of the things I do is
before getting people on stages where they go
after more, I make sure, and we have
a process for this, that everything's super tight
so they're capturing the little.
They can be faithful with the little.
(21:22):
So when they get more, they get to
keep more of what they get.
And most people don't teach that.
Most people just say, just go after more.
Your problem, you just need more leads, more
sales.
Yes and no.
I love going after more, but making sure
that we have the leaks covered.
So what are some of the most common
leaks you see a business is dealing with?
So the most common leak that I've seen,
(21:42):
and it depends when people are at different
levels of growth, but the most common leaks
are typically in people's branding, their marketing, their
sales, and operations.
That's one of the four pillars of business
I really look at those four.
And then I look at another three angles
that allow for me, we have a proprietary
process called the service of speaking framework that
(22:03):
we go through to make sure that people
are ready for that more, the more growth,
more stages, more speaking opportunities, right?
And the other three things are mindset, tool
set, what are the tools?
They may be lacking systems, right?
And what's the skillset?
They may need to actually learn how to
connect.
They may have to learn how to speak
more, how to communicate their message.
There may be some speaker training we have
(22:23):
to put them through.
Everybody's in different places.
And I love this approach, Ty, because it's
not a cookie cutter suit off the rack.
I wear a lot of custom suits and
I love custom suits because they fit perfectly.
But the reason they fit perfectly is because
a tailor sat down with me and took
my measurements to get something specifically designed for
me, which is the same approach that I
(22:45):
like to take with the people we connect
and work with.
Now you mentioned the framework.
Can you tell me a little bit more
about that framework?
Yeah, the framework is our five levels, okay?
We start with the framework.
I call it the stone.
And the stone has to do with your
message to market.
A lot of people, they have a lot
of stuff that they do, but they don't
have a clear message to market.
(23:05):
They don't even know, like, they're great.
They're brilliant, but they need clarity on how
to actually simplify their message to what market.
So that's the first, really the first main
thing we focus on in level one.
And then also with that, then you can
create your offers.
Like what are your products, what are your
services, and what's your vision?
So that's in level number one.
What about level two?
(23:25):
Level two, we go into strategy and structure,
okay?
For example, what's a strategy?
A strategy is having the right pricing module,
like the right pricing strategy, like your right
ascension.
I love to use a dentist as an
example, right?
A dentist's office, typically they have a free
whitening package, or excuse me, a free cleaning
that you go in for a free cleaning.
And then they'll upsell you to a paid
(23:48):
whitening package.
And then from there, they'll take you into
a paid, either fixing the root canal or
braces or something like that, right?
Or ongoing treatment.
See, that's a dentist's ascension, or their strategy
and their structure.
Every business needs something like that.
They need to have a suite of products
and services priced correctly, that as individuals or
(24:08):
corporations or companies working with you and they're
investing, the higher the price or the higher
the investment, the more value you give off.
And there's a process that we go through
it.
And it's extremely important to have that in
place.
What's the next step of the framework?
The next step is systems.
That's level number three, systems build wealth.
And there's many different types of systems.
One system could be a sales funnel system,
(24:30):
could be a VSL, because in my world,
a lot of the people that I work
with, a lot of the things that they
teach can be systematized.
It doesn't only have to be someone speaking,
right?
You and I talked a little bit about
this before the actual podcast, but having systems
in place are very key.
And I always tell people this, you can
(24:51):
literally be one system away that is typically
driven by a strategy, by the way.
The strategy always comes before the system.
So that's important.
But that strategy will then give clarity to
the system that needs to be integrated or
implemented that can literally be a linchpin to
take you to the next level.
What about level four?
Number four is one that a lot of
(25:11):
people avoid and they don't like to do
it because they try to do everything on
their own.
But number four is extremely important.
It's the support and what I call speed
of implementation.
You gotta have the right support channels.
Like I sit down with people all the
time.
Ezra, I wanna take my business from three
to 5 million to 12 million.
And I'm like, cool, how does your team
look?
Well, it's just me and two other sales
(25:32):
guys.
I'm like, cool, can they handle the capacity?
And they're like, not really.
My guys are really taxed right now.
I'm like, so you wanna go from 3
million a year to 12 million and your
guys are overwhelmed right now.
We gotta look at your support systems.
We gotta look at maybe hiring new team
members, setting up SOPs, right?
Going through that work, which is hard work,
but it's rewarding work.
(25:52):
You may have to do the work upfront
or bring in someone that can help you.
But once you have that support in place,
then you can be ready for number five,
which is to scale.
Ezra, great stuff today.
I mean, I can't believe like 30 minutes
have passed because I have literally a list
of like 30 questions I wanted to ask
you that I still did not get a
chance to get to.
Everyone's watching this that wants to learn more
because we could just literally spend 30 minutes
(26:16):
or an hour just talking about these five
and probably still only scratch the surface.
So we really haven't dove in deep on
how they can use speaking as an opportunity
to grow the business because we got caught
on a lot of other really good stuff,
which is stopping those leaks, right?
Monetization, finding your vision, where you're going.
Where can they go to learn more?
Because I'm sure you probably have a lot
of social content, a lot of things you're
(26:37):
putting out in the world.
What steps should they take to be able
to access more?
You know, Ty, I have this gift.
It's really this product that we typically sell
for, but I wanted to do something special
for you and your audience.
So with your permission, I would love to
give them my online business blueprint that literally
will walk through the four pillars of business
and also some other areas that they can
(26:58):
look at in their business to identify their
leaks so they can potentially get that exponential
growth and breakthrough online.
Yeah, I'd love that.
My audience would love that.
And here's what they have to do, because
if they don't do it this way, it's
gonna actually bring them up to a page
where they have to pay for it.
So what you gotta do is specifically go
to our Instagram.
You find me on Instagram, just type in
Israel Duran, just like my name is spelled,
(27:20):
I-S-R-A-E-L, and you'll
pull me up.
And then all you have to do is
send me a direct message.
That's credit suite, all one word.
That way I know that Ty sent you.
Credit suite, all one word.
And then we'll gift you that gift.
And the second thing I'm also gonna open
up for you guys, for those of you
that may have questions, because you're probably gonna
have questions going through the guide, and instead
(27:41):
of you just trying to email us and
waiting for a response, we're opening up a
few slots for if you need any questions
answered directly, that will be available for you
guys as well.
But you gotta use the code credit suite
and we will send that over to you.
Israel, that's really, really, really generous.
Thank you so much for that.
We really appreciate it.
Of course.
Yeah, and thanks for coming on with us
(28:01):
today too.
Really appreciate that as well.
Thank you for having me.
All right, so listen, I mean, literally, there's
so many things that Israel's proficient at that
we could probably do at least 10 interviews
with them.
And there's so many things we didn't get
to really drill down on any because we
covered so many topics on the surface, but
you need to dive in deep to these
topics.
And in order to do so, what you
really should do is first go to Israel's
(28:22):
website, because right there on the top left,
you're able to access a lot of cool
stuff on the site, including his social media
channels.
And you can subscribe in less than a
minute to all of them.
And you can find his Instagram channel there
as well.
So again, in order to get there, we're
gonna go to Israel Duran.
So it's I-S-A-E-L-D
-U-R-A-N.
Now you can either search that on Instagram
and find him there, or go right to
(28:43):
his website, IsraelDuran.com, and then go to
Instagram on the top left.
Once you do that, make sure you send
him a message.
And the message should be credit suite, right?
Credit suite, all one word.
When you do that, he's gonna send you
this free, well, actually it's not free.
He's gonna send you his paid version of
the online business Blueprint for free.
But remember, if you go and you don't
(29:05):
actually type in credit suite, you are not
going to get free version.
You're gonna get the paid version of the
online business Blueprint.
So make sure you go to IsraelDuran.com
right now, subscribe less than a minute on
the top left of the page, and then
go to his Instagram and type in credit
suite in the DM, and he's gonna send
you this online business Blueprint for free, which
(29:25):
is pretty cool.
So make sure you do it right now.
And again, there's so many things that we
could dive into about all of these topics,
including becoming a professional speaker or proficient speaker,
and actually using this online and offline as
a very, very strong way to be able
to grow your business.
So make sure you check it out right
now, IsraelDuran.com.
Thanks for tuning in.
(29:46):
Take care, have a great day.
You've been listening to the Business Credit and
Financing Show with your host,
(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to the Business Credit and Financing Show.
Each week, we talk about the growth strategies
that matter most to entrepreneurs.
Listen in as we discuss the secrets to
getting credit and money to start and grow
your business.
And enjoy as we talk with seasoned business
owners, coaches, and industry leaders on a variety
(00:22):
of topics from advertising and marketing to the
nuts and bolts of running a highly successful
business.
And now, to introduce the host of our
show, financial expert and award-winning author, Ty
Crandall.
Hello, and thanks for joining us today.
I'm super excited you could be here because
today we are talking about how you could
make some money and expand your reach through
(00:44):
speaking opportunities.
Look, I know you may be scared of
this.
It might be why you haven't done it
already, but you need to hear what we
are gonna be diving into today because Israel
is about to lay out the roadmap to
success with you actually making money speaking and
spreading your brand through speaking.
So with us today is Israel Dran.
Now, he is a passionate business growth partner,
(01:05):
speaker, and trainer dedicated to helping purpose-driven
leaders discover, design, and deliver their unique gifts
to the world.
Now, his mission is to empower individuals to
build generational wealth by leveraging the power of
the internet.
With a proven track record of helping entrepreneurs
worldwide, Israel specializes in unlocking potential and guiding
clients to profit with a purpose.
(01:27):
Now, through his business optimization strategies, he equips
entrepreneurs to create and scale profitable businesses that
make a meaningful, positive impact on the world.
So whether you're scaling your business to six
or seven figures, are a speaker, a celebrity,
or the CEO of an eight-figure Fortune
500 company, Israel's expert insights and tailored approaches
(01:48):
can help you achieve your goals.
So explore how you can work with Israel
and take your business to the next level
by diving into today's episode.
I'm excited that we're going to be going.
Israel, what's going on, man?
I'm blessed, man, and very happy to be
here with you, man.
I'm excited for this episode.
Yeah, what got you into speaking training?
Man, let me tell you something.
(02:08):
Growing up, I was a stuttering boy.
I stayed back in second grade.
They actually held me back in second grade
because of my speech impediment problem, and they
said I wasn't developing properly.
So this is my background, right?
It's like people that knew me then and
they hear what I do now, where I
train speakers and leaders to get their gifts
out there and their voice out there.
It's just like a true miracle, right?
(02:29):
So I never saw myself doing what I'm
doing now because of all the failures that
I had as a child, right?
What was going on inside of me in
that season, Ty, and the reason why I
had the speech impediment problem, the reason why
I was introverted, the reason why I was
so shy is because of what happened with
my dad at a very young age.
So do you mind diving in a little
bit deeper to tell us what happened?
(02:51):
Yeah, so this is back in 1993.
My dad's name is Domingo Dudan, and my
mother and him immigrated over from the Dominican
Republic into the US.
They came up north here to Connecticut.
That's where they reside.
And one day, my dad was having a
bunch of chest pains all over his left
side, like up and down, like very, very
like bad.
So my mom said to him, hey, you
(03:12):
need to go to the ER and check
yourself out.
My mom, who was a doctor in Dominican
Republic, she wasn't able to transfer the license
because of the English barrier, right?
But she knew what that was.
Hey, you gotta go check yourself out.
So my dad went to the ER.
He waited about three and a half hours
at the ER.
And for whatever reason, they attended everybody else
or other emergencies before him.
(03:33):
And my dad, for whatever reason, got impatient
or he just went back home, right?
And when he went back home, he had
what the medical community call a STEMI.
He had a massive heart attack and my
dad died alone.
So my mom comes back and finds him
in that condition.
Very traumatic experience for my mom.
She doesn't bring it up much.
But Israel David Duran, I was only about
(03:53):
three months when my dad passed.
Actually, we're doing this recording March 20th of
2025.
My dad would have been 32 years anniversary
of his homegoing party, I call it, on
March 18th.
Yeah, I'm sorry that happened.
What there led you down this path?
Well, there was four things that I wanted
as a child from my dad.
I had this concept that I teach people.
(04:15):
I say, what you typically didn't have as
a child, you value as an adult.
And those four things are really what I
impart and instill into anybody that I'm working
with, collaborating with, clients, partners, peers.
And those four things start with number one,
identity.
I wanted identity from my dad.
Number two, I wanted purpose.
I wanted to know why I was here,
(04:36):
but I also wanted to live my life
at my highest potential.
I didn't want to be stagnant, right?
And I was looking for those answers from
my dad.
Number three, I wanted vision, but I also
wanted my voice.
And that's exactly why I teach the people
I work with today is that you find
your voice from your vision, but you get
your vision from the voids that you see
in the marketplace in the world.
(04:57):
And then number four, I wanted a custom
plan.
So those are the four things that we
deliver now.
But it's crazy, because I didn't have those
four things as a child.
So how do you help your clients and
students find their identity?
Very good question.
So when it comes to business, we're talking
about branding, right?
I teach a lot of concepts with the
number four, because the number four is the
(05:18):
number connected to the earth.
When you look at the earth or the
seasons of the earth, there's four seasons in
the earth.
There's the four corners of the earth, they
say.
There's the four winds of the earth.
Every 24 hour day has four sections to
the day.
So typically when there's that principle working by
the number or working on earth, it's working
by the number four.
So the four pillars of business is branding,
marketing, sales, and operations.
(05:39):
And identity when it comes to business is
just that, it's your business identity.
But there's another component of your identity in
my heart.
I choose to believe that God created me
and I have a relationship with him.
And so my identity is in him from
a personal side, but in a business side,
it's our brand.
How do we position ourselves in the marketplace?
(05:59):
How do we wanna be seen?
How do we wanna be perceived?
And how do we wanna be positioned?
I love that.
And when you're successful with helping somebody identify
or find their identity, what about purpose?
Because I think that that's interesting too.
I think a lot of individuals, and even
on a business level, struggle to figure out
what their true purpose is.
I love the question because one of the
(06:20):
things I love, just a quick side note,
one of the beautiful animals that I love
is an eagle.
And anytime someone asks me the question on
purpose, I bring up the eagle.
Why?
Because there's been a misconception with purpose and
some of the greats, to be fully transparent,
some of the greats, people that are known,
they're spreading this thing on purpose, but it's
actually a wrong definition, right?
(06:41):
And if I will, identity and purpose are
two different things and identity or purpose always
comes after identity and purpose always, or identity
always precedes purpose.
Two different things.
Now your purpose is not just what you
do because here's what happens with the eagle.
The eagle flies for about 10, 20, 30
years, and then the eagle has to make
(07:02):
a decision to go to the highest premises,
the highest point that they could find.
And they have to make a decision to
go through what's typically a 40-day process
of regenerating itself, where it has to literally
pluck out its old feathers.
It has to literally hit its beak.
It's a painful process.
It has to hit its beak against the
rock to really remove its old beak, and
(07:23):
it has to pull its talons.
The process takes about 40 days.
But that eagle has to make that decision
to then be able to renew their strength
and fly for another 10, 20, 30 years.
Well, why am I talking about this when
it comes to purpose?
It's the same thing with purpose.
I work with a lot of leaders that
have been doing something for 20, 30 years,
and now God's calling them to pivot to
another market, and many of them fall into
depression because they wrapped their identity in what
(07:45):
they did.
I was doing this, Israel, for 20 years.
You don't understand.
No, I understand.
But now there's a new season where you
need to reinvent yourself.
You got to repivot.
You got to rebrand yourself to now.
It's not that you're changing, but now you're
using your skill sets in another purpose.
And that purpose, I always tell people this,
your purpose is connected to people.
So you may be serving a group of
(08:06):
people for the last 20, 30 years, and
now God or your calling is switching to
now do something else.
It doesn't mean that everything you did over
the last 20, 30 years went to waste.
No, absolutely not.
You're just now going to reuse your skill
set to now serve another purpose, which, again,
is connected to another group of people.
How do you find your clients know it's
(08:27):
time to switch purpose?
Like, when do they keep going down the
road that they're on versus when do they
know that it's time to go through that
renewal?
Well, sometimes we have to go through what
I call a catalyst.
Like for me, Ty, I wish I could
tell you, hey, as soon as I felt
that calling, I kind of left everything and
did it, but that wasn't the case for
me, right?
For me, I knew that I was called,
(08:48):
I was working at a corporate company, managing
their whole operations on the SOC side.
I was making a lot of money on
the side, had a few businesses as well,
two to be exact, a real estate business
and a cybersecurity business.
And I was very comfortable, but I felt
that I was called to share my voice,
to really raise up my voice, to train
up leaders and to really speak to the
(09:09):
voids that I was seeing.
But I was just, I had doubts.
I had doubts, I had reservations if I
could be fully transparent, if God really was
calling me, if this is something that I
really was supposed to do.
And then one day, Ty, I had what
I call the catalyst.
This happened September 5th, 2018.
The reason why I remember the date is
because my daughter Annabelle was born four days
prior.
And I'm so thankful that on September 5th,
(09:31):
2018, I should be dead, because I got
into this car accident, very bad, but God
spared me on the highway.
And when I came out of the highway
or out of the car on the highway,
I remember like it was yesterday, I felt
very strongly internally, like really the impression telling
me, it's time to release what you have
(09:51):
inside of you.
And because of that car accident, Ty, a
book that was supposed to be released a
year and a half later was released within
three weeks from the car accident within two
languages.
My third business that was just there, the
idea was on the rack, was launched within
three days from the car accident.
That book, which is Money Manager Mindset has
(10:12):
opened doors for me that no amount of
money can buy.
But it was because the catalyst came to
get me out of my own way so
I could pivot.
Sometimes we're wise as leaders and we listen
and we go after the thing we're supposed
to do.
But other times we have to kind of
like wait and we get complacent and then
COVID has to happen or something has to
happen to shake us up a little bit
so we can re-pivot and get into
(10:33):
the right lane so we can finalize and
go through what we need to go through.
You know, it's remarkable you say that because
I found in business that like the best
things happen on the tail end of the
worst things, right?
And so then I went through this thought
exercise of what happens if though, and we've
all been there, disaster hit and then like
on the other side of it, we find
all this great stuff we never would have
(10:54):
found if it weren't for the disaster.
Then I started to wonder if you could
find the good stuff without the disaster.
And it's interesting because when I started to
really evaluate, what I found is 100%
of the disasters I had had clear warning
signs leading up to them that were adored.
And what I felt like was I put
out in the universe what I wanted and
(11:14):
then the universe gave me the opportunities to
have it.
But because of safety to your point or
comfortability, I wouldn't make the adjustments needed to
be able to get there.
But it kept telling the universe I wanted
it, but then wouldn't adjust accordingly.
And then it's like, damn, like, you know,
that thing happens and it forces you to
then course correct where you need to be.
(11:34):
It very, you're very, you know, I've never
heard anybody talk about it the way you
talk about it, it's very similar.
But what's interesting and what I can't figure
out is how do you know?
Like, how do you know when it's just
a test of adversity that you need to
prove yourself and continue on that path to
overcome?
Or how do you know when you need
to divert and these signs or warning signs
(11:54):
could divert?
Well, that's a great question.
And let me just give a quick backstory
because this is gonna, when I say this
or when I share this story, it's gonna
make sense on how I'm gonna respond to
your question.
When I was seven years of age, my
mom would have repeated the cycle of losing
somebody else that she loves very, very young.
Right, my dad, 29 years old when he
passed and I would have died at the
(12:15):
age of seven because I drowned in a
pool in Dominican Republic in Monte Cristo, Dominican
Republic.
It's a place right by the Haiti border.
There's not a lot of Caucasian people there.
But, and I'm saying this for a reason
because when I drowned, my soul came outside
of my body.
I didn't know anything about God, the Bible,
Jesus, none of that.
I didn't know anything about nothing.
Like I didn't have any knowledge of that.
(12:36):
But when I was dying, I knew that
I was about to meet God.
I was in this, like this tunnel, if
you will.
I was traveling very fast, like the speed
of light.
Didn't hear any noise, but I felt peace.
I felt protected.
I felt loved.
I felt embraced.
I felt safe.
And then all of a sudden, Ty, I'm
back into my body.
This man, who's Caucasian, jumps in and pulls
(12:58):
me out of the water.
I'm outside like gasping for air and coughing,
like, you know, trying to come back to
consciousness.
When I come back, I try to turn
around to see who this guy was so
I can say thank you to him.
You know, I was seven years old.
I didn't know much, but I knew to
say thank you to someone that saves your
life.
So I tried to find this guy, Ty,
and I couldn't find him.
There was no one to be found.
My sister, who was on the side of
(13:19):
the pool, saw the guy.
I never saw him.
She saw the guy.
She describes him as black hair, blue eyes,
white man.
The guy went in, went out.
No one knows who the guy is to
this day.
It bothered me, Ty, because I was trying
to find this guy to say thank you
to him.
I wanted to give him a hug.
So what did I do?
It's gonna sound weird, but I thanked God.
I was just like, thank you.
And I felt from that day that, it's
(13:40):
how weird as it sounds, I felt like
God would speak and I would hear him.
And I felt like when I would speak
or say a thought in my heart or
something, God would hear me.
And so for me, when you ask the
question, well, how do you know?
For me, I choose to have a relationship
with who I choose to believe is God.
And I talk about this during my TEDx
talk that gave me a second chance and
intuition, right?
(14:00):
Even when I got into my car accident,
like in 2018, I had to make a
decision to either hit this intersection and have
my car flip over the lane and go
into upcoming traffic or to take a hard
right going 75 miles per hour, 90 degree
turn, hard right back on the highway where
there was 18 wheelers and everything.
And I heard that voice tell me, take
(14:21):
a hard right.
And I didn't have a second or two
to think about it.
I had a millisecond and I took that
hard right and I crossed all three lanes
of the highway, didn't hit any cars, no
18 wheelers.
An 18 wheeler actually stopped behind me by
the way when I crashed and a smaller
car stopped in front of me.
But that's how I navigate my life is
I seek that higher power.
(14:42):
People call it what they want, but I
believe like in this life, especially how things
are going.
And now a quick break to hear from
our sponsor.
Hey, it's Ty Crandall with CreditSuite.
Many of our subscribers wanna build business credit
that's linked to their EIN without a personal
guarantee or credit check.
Now, if you're looking to get no doc,
high limit business credit cards that report to
the business reporting agencies without a personal guarantee
(15:03):
or credit check, give us a call at
877-600-2487.
That's 877-600-2487 or schedule your free
consultation online to talk more at creditsuite.com
forward slash consult.
We gotta believe in something greater than ourselves,
right?
And for me, I seek to him to
really lead me and to give me those
warnings, signals and guidance.
(15:24):
And he's never failed me up to now.
Israel, how do you use all this to
help your students find their voice, especially by
using speaking engagements as a path to do
that?
The basic way is really helping them understand
that they have a vision that no one
else can see but them.
The best way I could describe this is,
(15:45):
let's say somebody puts on glasses, right?
If somebody puts on glasses and they put
them on, they have a prescription to themselves.
These are blue light glasses.
These are not my prescribed glasses.
But for those that have glasses, they know
that there's a specific prescription assigned to them.
Now, if somebody came and said, hey, let
me see your glasses.
And they take them off and they try
to put them on, you're gonna say, wait
a second, I can't really see.
(16:06):
And you're gonna say, of course you can't
see.
These are my glasses.
Those are for me.
That vision is for me.
It's not for you.
First step is to identify the voids that
are in your life, the voids that you
see that no one else sees.
Like for you, Ty, you're an expert at
identifying this.
I mean, with the credit space at the
highest level, helping companies and organizations and individuals
(16:26):
leverage credit the right way to accomplish what
they wanna do.
That's a space that you've mastered because you
saw the void.
Nobody else was doing really the way that
you operate at.
So what did you do?
It created a vision.
And what do you do?
Now you use your voice.
You have this beautiful platform where you educate
people.
You have this amazing business and amazing team
(16:47):
where that's what you guys are about.
But it started with you identifying the void
that then gave you your vision that gives
you your voice.
And that's exactly what we do in teaching
our students and our family members.
So as you're helping your clients, your students
to be able to figure this out, like
what's one of the first steps you take
to be able to kind of use speaking
as an asset or I guess as a
(17:08):
tool to help with business growth?
Well, speaking is definitely the vehicle.
It's like people wanna speak on more stages
and all of that.
But we take an approach where we really
wanna be faithful with the little.
Because people think more is the answer.
Like I just need more speaking engagements.
Israel, just get me on stage.
Get me on a TEDx.
Get me on an impact stage.
And I'm like, yes, we could do that.
(17:28):
However, we gotta take you through the process.
We gotta make sure that you're really ready
for growth.
And I teach an analogy or a metaphor
that's called the beach of abundance to really
illustrate this point.
So talk to me a little bit more.
What's the beach of abundance?
So really quickly, you know this because you're
in the credit space and the finance space.
People think, Ty, that growth is linear.
(17:51):
Like I gotta go one, two, three, four,
five, six, seven, and eight, nine.
But I believe that growth is actually, and
it happens exponential.
But at every intersection of a breakthrough or
intersection of exponential growth, the beach of abundance
is applied.
So let me explain what this is.
So you live by the water, right, in
Tampa?
I live on the water, yeah.
(18:11):
On the water?
I do.
So I actually, I'm actually traveling today, but
my main place is like in High Rise,
right, on the water in downtown.
Let's go.
So you're a perfect example of this.
So let's imagine that that ocean, the Atlantic
Ocean, right?
Let's imagine that that represents abundance.
It represents more opportunity, more sales, more growth,
more leads.
Everything that you need, want, and desire, right?
(18:34):
And let's imagine that there was about 100
feet of sand that's from the ocean line
all the way to this nice, beautiful table.
Okay, we got this beautiful table.
And on this table, we have different containers.
We have small containers, right, like this.
We have really, really big containers.
We have medium-sized containers, and we have
some containers in between, okay?
And let's imagine for a second that each
(18:56):
container, they all have a leak inside of
them.
They all have a hole inside of them.
And each container has a hole proportionate to
the size of its container.
So if it's a small container, it has
a small hole.
And as water comes in, it also comes
out.
Same thing with all the other size containers,
okay?
And let's imagine that on the side of
this table, there's this stationary bucket that you
(19:17):
cannot move, but anything that you transfer into
this bucket, you get to keep.
It's like your bucket.
And by the way, this bucket has the
capacity to literally fill the abundance of all
the water in the ocean, okay?
Follow me up to now?
Yes.
Now let's imagine that you go up to
the table and you grab any shiny container
(19:38):
that you want, right?
And you say, okay, I'm gonna grab this
one to go and capture my abundance.
So then you walk down the beach, about
100 feet, and you get to the water
line.
You bend down, you scoop over the water.
You have the water inside of it.
You get it till it's spilling over.
And then you start walking up the beach
100 feet to the table so you can
get to your bucket so you can transfer
the water that's in the container into the
(19:58):
bucket so you can keep it.
When you get to that bucket to transfer
the water, what do you think you're gonna
find, Ty?
I don't know.
You're gonna find water in the container?
Yeah.
Are you gonna find the water in the
container if there's a hole in it?
No, not, it depends on when I get
it.
I'll make the hole.
There's alfactory, right?
Probably not.
The container is gonna be empty.
It's gonna be empty.
So here's what most people do.
(20:19):
They see the container.
They're like, this container doesn't work.
They throw it.
They go back to the table.
They find the biggest container they can.
They're like, yeah, I'm gonna get this big.
I'm gonna go get more.
And they go down to the ocean.
They repeat the process.
They go and capture the more abundance.
They walk back up the beach.
They go to transfer the water that they
think's in their container into the bucket.
And then they find that, wait a second,
(20:40):
I have a leak in my container.
What's the metaphor?
What's the point of the story?
Most people are being told, Ty, that they
just need more.
You just need to go after more and
more sales, more abundance, more, more, more.
But that's only true when you identify the
leak and when you cover the holes.
And to every business, to every individual, we
all have what I call the law of
(21:01):
the leak.
We all have a leak.
We all have a blind spot, a gap,
that is typically the linchpin that's keeping back
the next exponential level of growth.
So one of the things I do is
before getting people on stages where they go
after more, I make sure, and we have
a process for this, that everything's super tight
so they're capturing the little.
They can be faithful with the little.
(21:22):
So when they get more, they get to
keep more of what they get.
And most people don't teach that.
Most people just say, just go after more.
Your problem, you just need more leads, more
sales.
Yes and no.
I love going after more, but making sure
that we have the leaks covered.
So what are some of the most common
leaks you see a business is dealing with?
So the most common leak that I've seen,
(21:42):
and it depends when people are at different
levels of growth, but the most common leaks
are typically in people's branding, their marketing, their
sales, and operations.
That's one of the four pillars of business
I really look at those four.
And then I look at another three angles
that allow for me, we have a proprietary
process called the service of speaking framework that
(22:03):
we go through to make sure that people
are ready for that more, the more growth,
more stages, more speaking opportunities, right?
And the other three things are mindset, tool
set, what are the tools?
They may be lacking systems, right?
And what's the skillset?
They may need to actually learn how to
connect.
They may have to learn how to speak
more, how to communicate their message.
There may be some speaker training we have
(22:23):
to put them through.
Everybody's in different places.
And I love this approach, Ty, because it's
not a cookie cutter suit off the rack.
I wear a lot of custom suits and
I love custom suits because they fit perfectly.
But the reason they fit perfectly is because
a tailor sat down with me and took
my measurements to get something specifically designed for
me, which is the same approach that I
(22:45):
like to take with the people we connect
and work with.
Now you mentioned the framework.
Can you tell me a little bit more
about that framework?
Yeah, the framework is our five levels, okay?
We start with the framework.
I call it the stone.
And the stone has to do with your
message to market.
A lot of people, they have a lot
of stuff that they do, but they don't
have a clear message to market.
(23:05):
They don't even know, like, they're great.
They're brilliant, but they need clarity on how
to actually simplify their message to what market.
So that's the first, really the first main
thing we focus on in level one.
And then also with that, then you can
create your offers.
Like what are your products, what are your
services, and what's your vision?
So that's in level number one.
What about level two?
(23:25):
Level two, we go into strategy and structure,
okay?
For example, what's a strategy?
A strategy is having the right pricing module,
like the right pricing strategy, like your right
ascension.
I love to use a dentist as an
example, right?
A dentist's office, typically they have a free
whitening package, or excuse me, a free cleaning
that you go in for a free cleaning.
And then they'll upsell you to a paid
(23:48):
whitening package.
And then from there, they'll take you into
a paid, either fixing the root canal or
braces or something like that, right?
Or ongoing treatment.
See, that's a dentist's ascension, or their strategy
and their structure.
Every business needs something like that.
They need to have a suite of products
and services priced correctly, that as individuals or
(24:08):
corporations or companies working with you and they're
investing, the higher the price or the higher
the investment, the more value you give off.
And there's a process that we go through
it.
And it's extremely important to have that in
place.
What's the next step of the framework?
The next step is systems.
That's level number three, systems build wealth.
And there's many different types of systems.
One system could be a sales funnel system,
(24:30):
could be a VSL, because in my world,
a lot of the people that I work
with, a lot of the things that they
teach can be systematized.
It doesn't only have to be someone speaking,
right?
You and I talked a little bit about
this before the actual podcast, but having systems
in place are very key.
And I always tell people this, you can
(24:51):
literally be one system away that is typically
driven by a strategy, by the way.
The strategy always comes before the system.
So that's important.
But that strategy will then give clarity to
the system that needs to be integrated or
implemented that can literally be a linchpin to
take you to the next level.
What about level four?
Number four is one that a lot of
(25:11):
people avoid and they don't like to do
it because they try to do everything on
their own.
But number four is extremely important.
It's the support and what I call speed
of implementation.
You gotta have the right support channels.
Like I sit down with people all the
time.
Ezra, I wanna take my business from three
to 5 million to 12 million.
And I'm like, cool, how does your team
look?
Well, it's just me and two other sales
(25:32):
guys.
I'm like, cool, can they handle the capacity?
And they're like, not really.
My guys are really taxed right now.
I'm like, so you wanna go from 3
million a year to 12 million and your
guys are overwhelmed right now.
We gotta look at your support systems.
We gotta look at maybe hiring new team
members, setting up SOPs, right?
Going through that work, which is hard work,
but it's rewarding work.
(25:52):
You may have to do the work upfront
or bring in someone that can help you.
But once you have that support in place,
then you can be ready for number five,
which is to scale.
Ezra, great stuff today.
I mean, I can't believe like 30 minutes
have passed because I have literally a list
of like 30 questions I wanted to ask
you that I still did not get a
chance to get to.
Everyone's watching this that wants to learn more
because we could just literally spend 30 minutes
(26:16):
or an hour just talking about these five
and probably still only scratch the surface.
So we really haven't dove in deep on
how they can use speaking as an opportunity
to grow the business because we got caught
on a lot of other really good stuff,
which is stopping those leaks, right?
Monetization, finding your vision, where you're going.
Where can they go to learn more?
Because I'm sure you probably have a lot
of social content, a lot of things you're
(26:37):
putting out in the world.
What steps should they take to be able
to access more?
You know, Ty, I have this gift.
It's really this product that we typically sell
for, but I wanted to do something special
for you and your audience.
So with your permission, I would love to
give them my online business blueprint that literally
will walk through the four pillars of business
and also some other areas that they can
(26:58):
look at in their business to identify their
leaks so they can potentially get that exponential
growth and breakthrough online.
Yeah, I'd love that.
My audience would love that.
And here's what they have to do, because
if they don't do it this way, it's
gonna actually bring them up to a page
where they have to pay for it.
So what you gotta do is specifically go
to our Instagram.
You find me on Instagram, just type in
Israel Duran, just like my name is spelled,
(27:20):
I-S-R-A-E-L, and you'll
pull me up.
And then all you have to do is
send me a direct message.
That's credit suite, all one word.
That way I know that Ty sent you.
Credit suite, all one word.
And then we'll gift you that gift.
And the second thing I'm also gonna open
up for you guys, for those of you
that may have questions, because you're probably gonna
have questions going through the guide, and instead
(27:41):
of you just trying to email us and
waiting for a response, we're opening up a
few slots for if you need any questions
answered directly, that will be available for you
guys as well.
But you gotta use the code credit suite
and we will send that over to you.
Israel, that's really, really, really generous.
Thank you so much for that.
We really appreciate it.
Of course.
Yeah, and thanks for coming on with us
(28:01):
today too.
Really appreciate that as well.
Thank you for having me.
All right, so listen, I mean, literally, there's
so many things that Israel's proficient at that
we could probably do at least 10 interviews
with them.
And there's so many things we didn't get
to really drill down on any because we
covered so many topics on the surface, but
you need to dive in deep to these
topics.
And in order to do so, what you
really should do is first go to Israel's
(28:22):
website, because right there on the top left,
you're able to access a lot of cool
stuff on the site, including his social media
channels.
And you can subscribe in less than a
minute to all of them.
And you can find his Instagram channel there
as well.
So again, in order to get there, we're
gonna go to Israel Duran.
So it's I-S-A-E-L-D
-U-R-A-N.
Now you can either search that on Instagram
and find him there, or go right to
(28:43):
his website, IsraelDuran.com, and then go to
Instagram on the top left.
Once you do that, make sure you send
him a message.
And the message should be credit suite, right?
Credit suite, all one word.
When you do that, he's gonna send you
this free, well, actually it's not free.
He's gonna send you his paid version of
the online business Blueprint for free.
But remember, if you go and you don't
(29:05):
actually type in credit suite, you are not
going to get free version.
You're gonna get the paid version of the
online business Blueprint.
So make sure you go to IsraelDuran.com
right now, subscribe less than a minute on
the top left of the page, and then
go to his Instagram and type in credit
suite in the DM, and he's gonna send
you this online business Blueprint for free, which
(29:25):
is pretty cool.
So make sure you do it right now.
And again, there's so many things that we
could dive into about all of these topics,
including becoming a professional speaker or proficient speaker,
and actually using this online and offline as
a very, very strong way to be able
to grow your business.
So make sure you check it out right
now, IsraelDuran.com.
Thanks for tuning in.
(29:46):
Take care, have a great day.
You've been listening to the Business Credit and
Financing Show with your host,
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