August 24, 2025 • 30 mins
Rick Pino is the go-to business consultant and wealth coach for entrepreneurs who are done with guesswork and ready to turn their expertise into serious income—fast. With over 20 years of experience in marketing, sales, and financial education, Rick helps clients monetize their knowledge and build online income streams that scale.
He’s not just theory—Rick has built multiple 7-figure businesses in real estate, e-commerce, publishing, and digital marketing. His systems have generated over eight figures in sales, and he’s helped clients hit six figures in a single day. Whether he’s guiding B2C beginners or advising 7-figure B2B founders, Rick delivers strategy, clarity, and results to help serious entrepreneurs stop spinning their wheels and start building real digital wealth.
During the show we discussed:
- Scalable sales system essentials
- Hustle income vs. systems cash flow
- Value as the key to scaling
- Best sales automation tools
- Is your offer ready to scale?
- Mindset shift: hustle to systems
- Audience building for cash flow
- From inconsistent income to recurring revenue
Resources:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to the Business Credit and Financing Show.
Each week, we talk about the growth strategies
that matter most to entrepreneurs.
Listen in as we discuss the secrets to
getting credit and money to start and grow
your business.
And enjoy as we talk with seasoned business
owners, coaches, and industry leaders on a variety
(00:22):
of topics from advertising and marketing to the
nuts and bolts of running a highly successful
business.
And now, to introduce the host of our
show, financial expert and award-winning author, Ty
Crandall.
Hello, and thanks for joining us today.
I'm super excited you could be here because
today we're talking about scaling, but we're talking
about doing it in a consistent, predictable way,
(00:44):
right?
It's one of the hardest things to do
as a business.
I've seen a lot of businesses that take
off and do really well, and they don't
even know what's helping them do really well.
And then they fall down and crash down
just as fast.
We saw a lot of that with COVID,
this COVID drop, our businesses grew, and then
all of a sudden they came back down,
probably worse than they were before then.
How does this happen?
Why does it happen?
It's because you're not consistent yet, you don't
have a system to create consistent, scalable company.
(01:08):
And we're gonna fix that right now today.
And with us to help make this happen
is Rick Pino.
Now, Rick is a go-to business consultant
with Wealth and Wealth Coach for entrepreneurs who
are done with guesswork and ready to turn
their expertise into serious income fast.
So he's got 20 years of experience in
marketing, sales, and financial education.
Rick helps clients monetize their knowledge and online
income streams that scale.
(01:30):
So he's not just theory, Rick has built
many seven-figure businesses in real estate, e
-commerce, publishing, and digital marketing, and his systems
have generated over eight figures in sales, and
he's helped his clients hit six figures in
a single day, right?
Whether he's guiding B2C beginners or advertising seven
figures or advising seven figures B2B founders, Rick
(01:51):
delivers strategy, clarity, and results to keep serious
entrepreneurs and stop spinning their wheels and start
building real digital wealth.
Man, what's up, Rick?
How are you doing today?
Ty, what's up, bro?
Good to be here, man.
Thanks for having me on.
You've done some cool stuff.
You're doing so good.
I'm excited to connect, man.
I'm just trying to be like you, Ty.
I'm just trying to be like you, bro.
I wouldn't.
(02:11):
I think you're having way more success on
the path that you're on.
How do you do this, man?
How do you scale and build businesses in
so many different industries successfully?
Yeah, first of all, I just want to
say thanks for having me on, Ty.
And by the way, guys, if you're listening,
do yourself a favor and connect to what
Ty is up to.
I've been checking it out, man, the past
couple of weeks.
Incredible, the impact, the influence this guy is
(02:33):
making in the community.
Thank you, brother.
This is awesome, man.
I appreciate what you guys are up to.
I appreciate that, Rick.
Yeah, dude, for me, I follow, it's like,
I call it the 3S system, right?
And it's systems, softwares, and staff.
Like, we're not talking about the new entrepreneur
who all of us start here, but new
entrepreneur, you're wearing all the hats, you are
(02:53):
the AR, you are the marketer, you're the
copywriter, you're the face, you're the salesperson, et
cetera, et cetera.
And for some weird reason, we feel like,
man, I'm gonna do it all myself, blah,
blah, blah.
And a lot of times, as new entrepreneurs,
we work ourselves in just to a glorified
job.
From the nine to five to now, we're
(03:14):
working like 24-7.
And yes, we're working for ourself, and maybe
you're making a little bit more income, but
if you're the only one doing all the
stuff, you are going to get very stuck
very quick.
And so what we need to do is
we need to tap into the 3S, systems,
softwares, and staff.
Quick story for you, so there was a
Greek mathematician named Archimedes, okay?
And he's the guy who came up with
(03:35):
that phrase, Eureka.
And he had this other saying that said,
if you give me a lever and a
sure foundation, I can move the earth.
Now, what does that mean?
Now, obviously, all of us here, if we
were to, if there was like an eight
-ton boulder, and all of us are trying
to move that boulder in our own strength,
it's impossible, no one can do it.
However, if you had a lever that was
(03:56):
long enough, and you had a foundation that
was sure enough, then now you can put
in a little bit of effort and move
this gigantic boulder with just a little bit
of effort.
Well, that's the beauty of systems, softwares, and
staff.
So systems for me, Ty, are the SOPs,
the step-by-steps, first do this, then
do this, then do this, right?
(04:19):
Softwares, as we all know, AI is here,
it's not going anywhere, it's here to stay,
and it's only gonna grow bigger and bigger.
We need to learn how to leverage those
softwares that can do the work of whatever,
100 people in an hour that would have
taken 100 people a month.
There's softwares that can do these kind of
things.
And then staff, like, instead of us trying
to be the one-trick pony, I'm the
guy, I'm the gal who's doing everything, man,
(04:41):
as soon as you start making a little
bit of money, hire that first staff member
who can take some of that responsibility off
your plate.
And I always say, like, the best first
staff member to hire is a person who
loves to do the thing that you hate,
right?
It's not like, well, should I get an
executive assistant?
Maybe, right, do you hate admin?
Well, no, not necessarily, I really hate the
(05:02):
books.
Well, then your first staff member should be
a bookkeeper, right, like, because whenever you can
take these things off your plate, now it
gives you more capacity to do the thing
that you're good at.
And I think those three things, man, systems,
softwares, and staff, they really help get, like,
the machine going to where you can have
the revenue that you can count on, like,
(05:23):
everything just becomes very, like, clockwork, right, when
you do that, and that's how to scale.
It's scary at first, especially if you're a
new entrepreneur, like, I don't know, like, staff
members and new software, that software costs whatever,
2,000 bucks a month, and I'm like,
do it, man, invest into these things, because
that's how you scale.
But when it comes to systems, how do
you really help your clients switch over to,
(05:45):
like, these system-based cashflow, where, how do
you recognize the systems that they need that
they don't have, and then put those systems
in place to be able to create that
consistent cashflow?
Yeah, so this is a fantastic question.
What I like to do, bro, is I
like to, I love serving people who are
currently right now where I once was, whatever,
(06:06):
three years ago, five years ago, 10 years
ago, because whenever you choose to serve somebody
who is currently going through what you've already
been through, you know the language, you know
the struggles, you know the pain points, and
you know how to overcome, because now you're
here on the other side.
With that being said, what I like to
do is I like to reverse engineer, okay,
what were those big, whatever, five, or three,
(06:29):
or seven moments, or breakthroughs, or seasons that
really got me over the hump of that
thing into the next level?
And I like to reverse engineer, okay, what
were those, and then do, just turn them
into, like, actionable steps.
Step one, do this.
Step two, do this.
Step three, do that.
So that way, when you're creating the system,
(06:50):
anytime the client is like, I'm lost, or
what do I do now?
Well, what, where did you, like, drop the
ball?
It was right here on, whatever, step three.
Okay, cool, all you gotta do is go
back to step four now.
You got step three done, get to step
four.
And if we can create these, like, very
easy to follow, I call it the yellow
brick road, right?
Easy to follow yellow brick road systems, like
(07:11):
this, then this, then this, then this.
Now it's very repeatable.
Now it's very doable for anybody.
And this, actually, you, as a consultant in
your business, you can always go back to
this framework for your clients.
And so anyone who's struggling, you can be
like, well, where did you drop the ball?
Let's go back there.
(07:32):
Oh, step number two, cool, let's talk through
it.
And then let's get you onto step three
as soon as possible.
So that's how I like building out frameworks
for things.
What about software?
What tools, software are you seeing as really
has a lot of value right now?
Oh my gosh, there's so many of them,
man.
I mean, we use, we use tons of
software and I'm using probably, I'm spending maybe
(07:53):
between eight to $10,000 a month just
on softwares, but I didn't start there, right?
Like there's a fantastic software that I love
called Go High Level.
A lot of new entrepreneurs can get started
with Go High Level.
You can build funnels, you can set up
sales pages, you can do workflows, you can
do all kinds of stuff on Go High
Level.
And I think the entry level is like
(08:14):
a hundred bucks a month or something like
that.
And then obviously as you scale and as
you grow, you can begin to implement other
softwares in place, but it's like anything else,
bro.
Like you don't go to the gym and
like, I'm going to go in there and
bench press 500 pounds today.
Like it doesn't start there, right?
Like you've got to start in the baby
steps first.
And as you grow, as you scale, you
add on more.
(08:35):
So there's a lot of different softwares for
a lot of different things.
And I think what it comes down to
is when you are finally maxed out on
the manpower doing whatever, let's say a spreadsheet
or data entry or this kind of customer
service and it's just all jumbled when it's
finally maxed out and you're like, gosh, this
has taken me eight, 10, 12 hours a
(08:57):
day.
Take some of the profit and just look
into the software that does that.
Cause whatever the thing is, there's a software
that already does that for you.
So I love to be innovative with softwares.
And then of course, there's a really cool
software called Zapier that connects all these softwares
to begin to work with each other too.
So there's, there's all kinds of options, man.
Well, what about on the staffing side?
(09:18):
I see that a lot of people hear
about hiring a players, but can't afford to
hire a players.
So how do you help get your tribe
over that?
Brother for me, it's, it's not that you
can't afford to hire them.
It's that you can't afford not to hire
a players.
For instance, like here's an example.
Okay.
Let's say, let's say marketing is, is the
thing that we're talking about here and you
(09:40):
can do marketing at, let's say a hundred
percent.
Okay.
We're talking arbitrary numbers, but if you, as
the founder are a hundred percent at marketing
and you're like, there's no way I'm going
to hire a person to help me with
marketing because if they come on, they're only
going to be able to do 60%
of the job I could do at a
hundred percent.
Well, the cool part with this is I
always say as a leader, you need to
(10:03):
be willing to go slower in the beginning
so that you can eventually go faster in
the end.
What does that mean?
What that means is, is that if you're
willing to bring on somebody who, yes, they're
not, they're not going to do it as
a hundred percent on as you at first,
but you're willing to invest and train and
equip in the beginning, right?
(10:24):
Now, let's say you help them get from
60% to 80% in year number
one.
And then your number two, they go from
80 to 90, or maybe even 80 to
95 to where you were.
Well, now not only do you have all
this capacity left over, cause you're not the
one giving all of that to that, that
(10:46):
one place you can spread out and do
the other things that you need to do.
But the cool part is, is that now
you've just doubled, even in the beginning, even
when they're at 60%, you went from a
hundred percent to 160% capacity just by
having somebody on who, yes, they're not as
good at you, not as good as you
in the beginning, but as a leader, it's
(11:06):
our job to invest into, into our people
higher.
Well, right.
I don't believe that you can turn a,
whatever, a D player into an A player.
I just, I don't believe that that's possible.
That's a lot of that.
It's on them.
But man, if you can find a, a
B player and invest in them for three,
six, nine, 12 months and help them get
(11:29):
up to that A, my gosh, do you
just, you knocked it out of the park.
So for me, it's not that you can't
afford it.
It's that you can't afford not to, if
you're really serious about scaling and going to
the next level.
Speaking of scaling, go to the next level.
I think I'm surprised that your three S's
don't include anything to do with marketing.
Yeah.
I mean, like when it comes to marketing,
(11:51):
I have a, I have a little bit
of a different approach on marketing.
So a lot of people, when they're thinking
of marketing, they're thinking of like, how can
I get the word out?
And how can I get people to buy
my stuff?
Well, when you have systems, softwares and staff
implemented in the background now, instead of you,
like we got to push harder on marketing.
I think a lot of people would just
get a little confused on that because whenever
(12:11):
you are, when you're overly focused on marketing
to try to get the sale, now you're
just like the sleazy, gross person that like,
I don't want to do business with them.
Like they're, they're slimy.
They're like, they feel needy.
So for me, marketing is more about how
can I put out such immense value into
the market?
(12:32):
Like Ty, you can't out so the farm
bro.
You know what I'm saying?
So I have the conviction of if I
can do my best at just continually everyday
sowing seeds of value into my market.
I don't now, because I have done a
good job of sowing all these seeds of
value somewhere out there.
(12:52):
I will not be able to help, but
get paid.
Right.
And this disconnects me from the sale.
Now I don't need this sale.
I just need a sale.
And the punchline is, is if you sow
no seeds, you'll reap no harvest.
If you sow a little bit of seed,
you'll reap a little bit of harvest.
But if you sow a ton of seeds,
you will not be able to help, but
(13:12):
reap a gigantic harvest.
So for me, marketing is less about like,
Hey guys, buy my stuff, buy my stuff.
Marketing is less about leading with asking.
And it's more about leading with giving, right?
Because when you lead with giving and you
approach marketing as I'm here to serve, then
now you position yourself as a leader, L
(13:34):
E A D E R and not a
neater N E E D E R.
When you're marketing just to get the sale,
you're chasing.
Right.
But whenever you are serving the market with
tremendous value, now you are attracting because now
you're a leader and people are like, wow,
she's my gal.
He's my guy.
He really helped me.
She really helped me.
(13:55):
And when you can like on the front
facing part of your business, focus on just
serving people at the highest level, whether they
tell you yes or no, it doesn't matter.
You don't want to buy my thing.
Cool.
I'm going to be here tomorrow to serve
you again with more value, because this isn't
about the sale first.
This is about service first.
When you position the marketing like that, then
(14:17):
on the backend system softwares and staff, they
do the heavy lifting for you.
So those two components work synergistically together.
That's my approach for it.
And I love that.
And it makes a ton, a ton of
sense.
So when you do that, then how do
you find are the best ways?
Because I've been doing info marketing for 12
years.
Like nobody was doing it when we were
(14:38):
doing it.
Right.
Like I remember just put a YouTube video
on YouTube on any topic related to my
industry.
And we would have shoot to number one,
man.
Now everybody's a guru, right?
Like it's interesting because now everybody is doing
some form of info marketing.
So using TikTok and instant, these kinds of
things to do it.
And then it's even hard now to get,
to get out there and be able to
be seen because there is so much noise.
So how do you turn that into like
(15:00):
providing value, putting out content, putting out information,
helping, how do you bring that and turn
that into a way to scale the business
predictably?
Yeah, a hundred percent.
So you're absolutely right.
Because of the internet, like everyone's a guru
now, and I think there's two main components
that are needed to cut through the noise
in 2025 and beyond.
(15:22):
And the first one is bro, you've got
to be really, really good at what you
do.
And now a quick break to hear from
our sponsor.
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So give us a call at 877-600
(15:44):
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Like you've got to be the best of
the best of the best at what you
do.
Obviously, none of us start off by being
the best, but you've got to be sharpening
your ax, man.
You've got to be growing your skills, personal
development, like becoming the best that you can
(16:05):
every single day, because everyone's going to know
right away.
Who's the best, right?
They're going to know, okay, this guy knows
what he's talking about.
She doesn't know what she's talking about.
She does.
He doesn't, et cetera.
Like, so number one, you've got to become
the best and that's going to be very,
very evident in your language.
It's going to be very, very evident in
your clarity.
It's going to be very, very evident in
(16:26):
your testimonies of people that you've actually helped
serve.
Right.
And the number two, bro, this one's just
as important, if not more important than the
first authenticity, authenticity is going to cut through
the noise of everything.
If you can be the best of the
best of the best at what you do
and be true to yourself and keep it
real and keep it about serving people and
(16:48):
helping people and not about the stuff or
the flash or the, this or that, and
just say, dude, here's the real authentic me
and I'm the best at what I do.
And you prove it to them, not by
flexing, but by helping those two things right
there are going to help us cut through
the noise.
Cause bro, nowadays anyone can go rent a
Lambo for a thousand bucks.
(17:08):
You know, like there's even places in LA
where you can go to a photo studio
and like sit in a fake private jet
and take pictures.
Like anyone could do this these days.
It's not about the stuff.
It's about like authentically helping people.
And I just, I'm a firm believer, bro.
If you can show up every day, be
the best and be authentic at what you
(17:30):
do consistently over time, you're always going to
outlast like those fake gurus, the fake players,
because they don't even have what it takes
to make it for six months, let alone
a year or two years of fibers, a
10 or 20.
So if you can just keep showing up
every day, being the best, being authentic, you're
going to rise to the top, man.
There's a book called play bigger.
(17:51):
And it talks about becoming the category King
of your niche of your market.
And I think a big part of becoming
that category King is to become the best
at what you do over time and to
stay authentic.
With that being said, how does somebody even
know they're ready to scale?
Like, how does somebody know that they have,
have the right software, the right staff, the
(18:12):
right systems in place to even consider trying
to scale?
Yeah, I think for, for me, when I'm
consulting my people on, Hey, it's time to
scale is when you are fully maxed out
at your current capacity.
And a lot of times this will come
with signs of overwhelm.
This will come with signs of like, man,
(18:34):
this is, this is just too much.
I can't go on.
Right.
And for me, the difference between successful people
and unsuccessful people, the successful people are going
to see those feelings of overwhelm, or this
is too much.
I don't know if I can keep going.
I don't know if I can make it
another week, another month, another day, let alone.
And the people who do make it and
they level up are those people under that
(18:56):
pressure.
They understand this is not a sign to
stop or to give up.
This is my sign to level up.
And a lot of times the, the, the
pressure is the, is the doorway to the
next level.
And so for me, I tell my people,
dude, you've got to change your relationship with
feelings of overwhelm and feelings of stress.
(19:17):
A lot of times when overwhelm comes and
knocks on the door, be like, Oh my
gosh, I'm so overwhelmed.
And they allow this feeling to be bigger
than themselves.
Right.
But now overwhelm comes and knocks on my
door every single day.
And instead of me going, Oh my gosh,
it's so big and so scary.
It's like, Oh, you're here again.
What's up, old friend.
It's time to level up again.
(19:38):
Cool.
You were just here yesterday.
I can't believe it.
You're already back.
Awesome.
Let's level up again.
So for me, when you change your relationship
with overwhelm from you're big and scary, this
is hard, et cetera, to, Oh, it must
be time to go to the next level.
This is my reminder.
Now you become bigger than that feeling.
And it always allows you access into the
(19:58):
next level, into the next version.
And so that's kind of my approach with
it.
It's like, anytime you feel like, Oh gosh,
this is too much or too heavy, or
this is hard, whatever, that's your opportunity to
level up.
And that's usually a sign that it's time
to scale.
And that's a really good answer and a
really big mindset shift.
What are some of the other mindset shifts
that you think that people need to have
(20:20):
to be able to go from where they
are to getting to that next level of
actually growing the scale?
Man, there's so many of them, right?
I think the biggest one is always be
investing into yourself higher and higher and higher
levels because your bank account is never going
to outgrow your mindset or your belief system.
Like Ty, there's a reason why the guys
(20:42):
and gals who win the lottery or even
like professional athletes who get these gigantic lump
sums of money all up front lottery winners,
sometimes professional athletes that get all this money
up front and then dude, like one or
two or three years later, they're dead broke
again.
Right?
Like they're back working at McDonald's or something,
or they're even worse.
They're like living under the bridge again.
It's like, what, what just happened?
(21:03):
Well, their wallet went up, but their mindset
and their belief system stayed down.
And so my conviction is, is we've got
to continually be growing our mindset to understand
that nothing is bigger than our God-given
potential.
Like instead of saying, oh my gosh, you
see so many people do like, oh, the
price of eggs and the price of gas
(21:24):
is so expensive.
And oh my gosh, we both know people,
bro.
I'm sure that would drive an extra five
minutes down the road to save an extra
3 cents a gallon on gas.
It's like, what?
Right?
Like, why are you allowing the price of
something to be bigger than your God-given
potential?
Right?
Like you're bigger than the price of eggs.
You're bigger than the price of gas.
Right?
(21:44):
And so I think we need to, it's
never about the million dollars.
It's always about becoming the million dollar person
with the million dollar mindset and the million
dollar belief system.
Because when you can become the person, now
getting the actual money, getting the stuff, it
becomes very, very easy.
There's so many mindset stuff out there, man.
(22:04):
I can go on about that, but that's
one of them.
It gives a lot of people that are
watching that are trying to get to consistency.
They've got income, the income goes up, the
income goes down.
I talked to so many entrepreneurs that are
in that trap where it's like the income's
going up.
They're not necessarily controlling it with what they're
doing.
It's like they're increasing ad spend and seeing
it.
So it's a little unpredictable.
Then they invest, right?
(22:25):
They invest more in systems, more in staffing.
Then it drops back down and it just
creates this, this problem where they're not able
to generate it consistently.
So they're, they're scaling and then they're pulling
back at scale.
But what is some of the best advice
you have for your tribe when you're helping
them fix that and actually be able to
create predictable, scalable income in the business?
(22:46):
Yeah.
Fantastic question.
So Jim Rohn used to teach this concept,
be, do, have, be, do, have.
And the, the, the idea of it is,
is the more you can become the more
or the easier it is to do the
thing.
And the more or the easier you do
the thing, the more you're able to have
the stuff, right?
(23:07):
So the more you can become, the more
you can do, and the more you can
do, the more you can have.
Well, the problem with people who like kind
of go through the ebbs and flows of
just we're up and then we're down and
we're up and then we're down, we're up.
And before you know it, you're two, three,
four, five years in.
And you're at the same place you were
four years ago.
And it's like, man, what's going on?
I suspect without knowing any context of anyone's
(23:28):
situation, it's probably because somewhere along your journey,
you stopped becoming the person, right?
See, a lot of people make the mistake
of, they start with the becoming, then growing
into the doing, then growing from the doing
into the having, they start with having, oh,
it must be nice to have this stuff.
It must be so cool to be rich.
(23:48):
Wow.
Well, that's so far out there.
It's never going to happen for me.
And because they start backwards, must be nice.
Now they never do what it takes.
And because they never do what it takes
to never become the person that is required
to have the stuff.
And so if people are still up and
down, up and down, it's been one, two,
three, five years, whatever.
(24:09):
And you're still exactly right now where you
once were.
I suspect it's because you stopped becoming.
And this is why I just said the
last question, we've got to always be sharpening
our ax, man.
Like every single one of us, we get
sharpened, especially if you've had any kind of
success, we get to the point where the
ax gets sharp for a season and then
(24:31):
we swing it.
Stuff starts working.
We start making a little bit of money,
having a little success.
But over time, it's like, this isn't working
quite as well.
Why?
What's going on?
Well, when's the last time you stopped to
pause to sharpen the ax?
Because you can either have a very, very
sharp ax with little effort to get the
(24:51):
same results, or you can have a dull
ax with a ton of effort to get
the same result.
Right?
So for me, I am going to always
be sharpening the ax, man.
So I don't stay now, like I don't
stay where I'm at in five years from
now.
I don't want to look back and be
like, well, I'm still in the same place.
We have to become more, man.
We have to become more.
(25:11):
Those are powerful words.
When it comes to, what about those people
that are, I think there's so many entrepreneurs
that are obsessed with revenue and not profit.
Right?
And so then as a result of that,
they may even be scaling businesses that aren't
necessarily profitable.
And then they're in trouble when things happen.
And being in the financing space, I see
this all the time.
(25:31):
So what is your advice relating to monetization
and being able to basically create the right
profit margin before you even start to scale?
Man, this, this fantastic question.
It reminds me of a story I was
talking to one of my mentors a couple
of years ago, and I basically go to
them and I was like, Hey, this situation's
happening in my business and we're, we were
(25:52):
hitting really cool numbers on the gross, but
man, my take-home is like not anywhere
near where I want it to be.
I mean, we're still doing great, but man.
And he just looks at me.
He's like, well, and then I asked him
like, so what should I do?
Like, what, what would you do in this
situation?
And then he responds back and he goes,
how big is your ego?
I said, what do you, what do you
(26:13):
mean?
He's like, well, do you want to have
this ego stroking thing where like, Hey, my
business does multiple eight figures a year, but
you're the net is like way, way down
here, nowhere near what you desire.
And you're doing all this work just to
have this big gross like trophy.
Or would you rather have a smaller gross
(26:35):
with a way bigger net, but you don't
have the ego to say, Oh, we're doing
multiple eight figures a year anymore.
And I was like, well, I mean, the
quality of life is going to be better
if I do option B instead of option
a like, and so for me, we had
to make that choice at that time.
Okay.
Let's get more efficient.
We're not going to hit eight figures a
(26:56):
year, but we're still going to do multiple,
multiple, seven.
And even though I'm not saying eight figures
a year, man, our take home is way
higher, man.
And so when we, at that season, when
we did that, it was fantastic for us.
It allowed us to like get our bearings.
You can build up even faster.
And then it allowed us to grow and
(27:17):
scale past even beyond where we ever thought
was imaginable.
So with that being said, I think there's
not like a black and white, this exact
number, because all industries are different.
All niches are different.
All markets are different.
I think it comes down to the quality
of life.
Like what you desire for you, your, your
life, you and your family.
If you're married, et cetera, what is worth
(27:38):
it to you?
I have mentors who they're like, dude, they're
not married.
Like some of them have chosen to stay
single.
And they're like, I'm giving everything to the
business.
And they're doing like hundreds of millions a
year, but that's their life.
And their take home is like whatever, a
30% margin on the net.
And then I have other mentors who they're
(27:59):
doing like whatever, 20 million a year.
And their take home is a lot more.
They're taking home almost as much as the
guy who's like busting it for the a
hundred million, the 20 million guy, he's working
part-time.
He goes golfing five days a week.
He chills and he's still, he's, he's built
a business that serves him instead of him
(28:21):
serving his business.
So I think it comes down to like
your personal desire.
What's worth it for you.
What would you like in life?
And then kind of reverse engineering from there.
Great stuff today.
There's so many, when we're just scratching the
surface, there's so many things we could dive
into everybody watching.
What should they do if they want to
learn more about your systems and about what
(28:41):
you're doing to help your tribe grow and
maybe even join any part of your tribe?
Sure.
Sure.
Yeah.
I'm all over social.
Just Rick Pino, R-I-C-K-P
-I-N-O, Instagram, Facebook, YouTube, all over
the place, or just rickpino.com, man.
Okay, cool.
And then get to your social channels from
rickpino.com as well, right?
Sure.
All right.
Well, thank you very much, man.
I really appreciate you joining us today.
(29:02):
I appreciate it, brother.
Thank you for having me on, man.
I love it.
I love your mindset.
I love the way you think about things.
It's just so powerful.
Thank you, man.
I appreciate you.
All right.
So listen, if you're watching this, make sure
you go to rickpino.com and find Rick
as well on all the social media channels.
It only takes less than a minute to
be able to find him and to be
able to connect and see what he has
going.
He's got so much great content.
I mean, like you said, he's the king.
(29:23):
He didn't admit this, but he's the king
of out there providing value that can help
you grow to seven, eight, nine figures.
And so make sure you check him out
on social and also make sure you go
to rickpino.com as well.
There, you're able to learn more about turning
your existing knowledge into real income, scalable income,
predictable income.
So make sure you check it out today
at rickpino.com.
(29:45):
Thank you very much for tuning in.
Take care.
Have a great day.
(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to the Business Credit and Financing Show.
Each week, we talk about the growth strategies
that matter most to entrepreneurs.
Listen in as we discuss the secrets to
getting credit and money to start and grow
your business.
And enjoy as we talk with seasoned business
owners, coaches, and industry leaders on a variety
(00:22):
of topics from advertising and marketing to the
nuts and bolts of running a highly successful
business.
And now, to introduce the host of our
show, financial expert and award-winning author, Ty
Crandall.
Hello, and thanks for joining us today.
I'm super excited you could be here because
today we're talking about scaling, but we're talking
about doing it in a consistent, predictable way,
(00:44):
right?
It's one of the hardest things to do
as a business.
I've seen a lot of businesses that take
off and do really well, and they don't
even know what's helping them do really well.
And then they fall down and crash down
just as fast.
We saw a lot of that with COVID,
this COVID drop, our businesses grew, and then
all of a sudden they came back down,
probably worse than they were before then.
How does this happen?
Why does it happen?
It's because you're not consistent yet, you don't
have a system to create consistent, scalable company.
(01:08):
And we're gonna fix that right now today.
And with us to help make this happen
is Rick Pino.
Now, Rick is a go-to business consultant
with Wealth and Wealth Coach for entrepreneurs who
are done with guesswork and ready to turn
their expertise into serious income fast.
So he's got 20 years of experience in
marketing, sales, and financial education.
Rick helps clients monetize their knowledge and online
income streams that scale.
(01:30):
So he's not just theory, Rick has built
many seven-figure businesses in real estate, e
-commerce, publishing, and digital marketing, and his systems
have generated over eight figures in sales, and
he's helped his clients hit six figures in
a single day, right?
Whether he's guiding B2C beginners or advertising seven
figures or advising seven figures B2B founders, Rick
(01:51):
delivers strategy, clarity, and results to keep serious
entrepreneurs and stop spinning their wheels and start
building real digital wealth.
Man, what's up, Rick?
How are you doing today?
Ty, what's up, bro?
Good to be here, man.
Thanks for having me on.
You've done some cool stuff.
You're doing so good.
I'm excited to connect, man.
I'm just trying to be like you, Ty.
I'm just trying to be like you, bro.
I wouldn't.
(02:11):
I think you're having way more success on
the path that you're on.
How do you do this, man?
How do you scale and build businesses in
so many different industries successfully?
Yeah, first of all, I just want to
say thanks for having me on, Ty.
And by the way, guys, if you're listening,
do yourself a favor and connect to what
Ty is up to.
I've been checking it out, man, the past
couple of weeks.
Incredible, the impact, the influence this guy is
(02:33):
making in the community.
Thank you, brother.
This is awesome, man.
I appreciate what you guys are up to.
I appreciate that, Rick.
Yeah, dude, for me, I follow, it's like,
I call it the 3S system, right?
And it's systems, softwares, and staff.
Like, we're not talking about the new entrepreneur
who all of us start here, but new
entrepreneur, you're wearing all the hats, you are
(02:53):
the AR, you are the marketer, you're the
copywriter, you're the face, you're the salesperson, et
cetera, et cetera.
And for some weird reason, we feel like,
man, I'm gonna do it all myself, blah,
blah, blah.
And a lot of times, as new entrepreneurs,
we work ourselves in just to a glorified
job.
From the nine to five to now, we're
(03:14):
working like 24-7.
And yes, we're working for ourself, and maybe
you're making a little bit more income, but
if you're the only one doing all the
stuff, you are going to get very stuck
very quick.
And so what we need to do is
we need to tap into the 3S, systems,
softwares, and staff.
Quick story for you, so there was a
Greek mathematician named Archimedes, okay?
And he's the guy who came up with
(03:35):
that phrase, Eureka.
And he had this other saying that said,
if you give me a lever and a
sure foundation, I can move the earth.
Now, what does that mean?
Now, obviously, all of us here, if we
were to, if there was like an eight
-ton boulder, and all of us are trying
to move that boulder in our own strength,
it's impossible, no one can do it.
However, if you had a lever that was
(03:56):
long enough, and you had a foundation that
was sure enough, then now you can put
in a little bit of effort and move
this gigantic boulder with just a little bit
of effort.
Well, that's the beauty of systems, softwares, and
staff.
So systems for me, Ty, are the SOPs,
the step-by-steps, first do this, then
do this, then do this, right?
(04:19):
Softwares, as we all know, AI is here,
it's not going anywhere, it's here to stay,
and it's only gonna grow bigger and bigger.
We need to learn how to leverage those
softwares that can do the work of whatever,
100 people in an hour that would have
taken 100 people a month.
There's softwares that can do these kind of
things.
And then staff, like, instead of us trying
to be the one-trick pony, I'm the
guy, I'm the gal who's doing everything, man,
(04:41):
as soon as you start making a little
bit of money, hire that first staff member
who can take some of that responsibility off
your plate.
And I always say, like, the best first
staff member to hire is a person who
loves to do the thing that you hate,
right?
It's not like, well, should I get an
executive assistant?
Maybe, right, do you hate admin?
Well, no, not necessarily, I really hate the
(05:02):
books.
Well, then your first staff member should be
a bookkeeper, right, like, because whenever you can
take these things off your plate, now it
gives you more capacity to do the thing
that you're good at.
And I think those three things, man, systems,
softwares, and staff, they really help get, like,
the machine going to where you can have
the revenue that you can count on, like,
(05:23):
everything just becomes very, like, clockwork, right, when
you do that, and that's how to scale.
It's scary at first, especially if you're a
new entrepreneur, like, I don't know, like, staff
members and new software, that software costs whatever,
2,000 bucks a month, and I'm like,
do it, man, invest into these things, because
that's how you scale.
But when it comes to systems, how do
you really help your clients switch over to,
(05:45):
like, these system-based cashflow, where, how do
you recognize the systems that they need that
they don't have, and then put those systems
in place to be able to create that
consistent cashflow?
Yeah, so this is a fantastic question.
What I like to do, bro, is I
like to, I love serving people who are
currently right now where I once was, whatever,
(06:06):
three years ago, five years ago, 10 years
ago, because whenever you choose to serve somebody
who is currently going through what you've already
been through, you know the language, you know
the struggles, you know the pain points, and
you know how to overcome, because now you're
here on the other side.
With that being said, what I like to
do is I like to reverse engineer, okay,
what were those big, whatever, five, or three,
(06:29):
or seven moments, or breakthroughs, or seasons that
really got me over the hump of that
thing into the next level?
And I like to reverse engineer, okay, what
were those, and then do, just turn them
into, like, actionable steps.
Step one, do this.
Step two, do this.
Step three, do that.
So that way, when you're creating the system,
(06:50):
anytime the client is like, I'm lost, or
what do I do now?
Well, what, where did you, like, drop the
ball?
It was right here on, whatever, step three.
Okay, cool, all you gotta do is go
back to step four now.
You got step three done, get to step
four.
And if we can create these, like, very
easy to follow, I call it the yellow
brick road, right?
Easy to follow yellow brick road systems, like
(07:11):
this, then this, then this, then this.
Now it's very repeatable.
Now it's very doable for anybody.
And this, actually, you, as a consultant in
your business, you can always go back to
this framework for your clients.
And so anyone who's struggling, you can be
like, well, where did you drop the ball?
Let's go back there.
(07:32):
Oh, step number two, cool, let's talk through
it.
And then let's get you onto step three
as soon as possible.
So that's how I like building out frameworks
for things.
What about software?
What tools, software are you seeing as really
has a lot of value right now?
Oh my gosh, there's so many of them,
man.
I mean, we use, we use tons of
software and I'm using probably, I'm spending maybe
(07:53):
between eight to $10,000 a month just
on softwares, but I didn't start there, right?
Like there's a fantastic software that I love
called Go High Level.
A lot of new entrepreneurs can get started
with Go High Level.
You can build funnels, you can set up
sales pages, you can do workflows, you can
do all kinds of stuff on Go High
Level.
And I think the entry level is like
(08:14):
a hundred bucks a month or something like
that.
And then obviously as you scale and as
you grow, you can begin to implement other
softwares in place, but it's like anything else,
bro.
Like you don't go to the gym and
like, I'm going to go in there and
bench press 500 pounds today.
Like it doesn't start there, right?
Like you've got to start in the baby
steps first.
And as you grow, as you scale, you
add on more.
(08:35):
So there's a lot of different softwares for
a lot of different things.
And I think what it comes down to
is when you are finally maxed out on
the manpower doing whatever, let's say a spreadsheet
or data entry or this kind of customer
service and it's just all jumbled when it's
finally maxed out and you're like, gosh, this
has taken me eight, 10, 12 hours a
(08:57):
day.
Take some of the profit and just look
into the software that does that.
Cause whatever the thing is, there's a software
that already does that for you.
So I love to be innovative with softwares.
And then of course, there's a really cool
software called Zapier that connects all these softwares
to begin to work with each other too.
So there's, there's all kinds of options, man.
Well, what about on the staffing side?
(09:18):
I see that a lot of people hear
about hiring a players, but can't afford to
hire a players.
So how do you help get your tribe
over that?
Brother for me, it's, it's not that you
can't afford to hire them.
It's that you can't afford not to hire
a players.
For instance, like here's an example.
Okay.
Let's say, let's say marketing is, is the
thing that we're talking about here and you
(09:40):
can do marketing at, let's say a hundred
percent.
Okay.
We're talking arbitrary numbers, but if you, as
the founder are a hundred percent at marketing
and you're like, there's no way I'm going
to hire a person to help me with
marketing because if they come on, they're only
going to be able to do 60%
of the job I could do at a
hundred percent.
Well, the cool part with this is I
always say as a leader, you need to
(10:03):
be willing to go slower in the beginning
so that you can eventually go faster in
the end.
What does that mean?
What that means is, is that if you're
willing to bring on somebody who, yes, they're
not, they're not going to do it as
a hundred percent on as you at first,
but you're willing to invest and train and
equip in the beginning, right?
(10:24):
Now, let's say you help them get from
60% to 80% in year number
one.
And then your number two, they go from
80 to 90, or maybe even 80 to
95 to where you were.
Well, now not only do you have all
this capacity left over, cause you're not the
one giving all of that to that, that
(10:46):
one place you can spread out and do
the other things that you need to do.
But the cool part is, is that now
you've just doubled, even in the beginning, even
when they're at 60%, you went from a
hundred percent to 160% capacity just by
having somebody on who, yes, they're not as
good at you, not as good as you
in the beginning, but as a leader, it's
(11:06):
our job to invest into, into our people
higher.
Well, right.
I don't believe that you can turn a,
whatever, a D player into an A player.
I just, I don't believe that that's possible.
That's a lot of that.
It's on them.
But man, if you can find a, a
B player and invest in them for three,
six, nine, 12 months and help them get
(11:29):
up to that A, my gosh, do you
just, you knocked it out of the park.
So for me, it's not that you can't
afford it.
It's that you can't afford not to, if
you're really serious about scaling and going to
the next level.
Speaking of scaling, go to the next level.
I think I'm surprised that your three S's
don't include anything to do with marketing.
Yeah.
I mean, like when it comes to marketing,
(11:51):
I have a, I have a little bit
of a different approach on marketing.
So a lot of people, when they're thinking
of marketing, they're thinking of like, how can
I get the word out?
And how can I get people to buy
my stuff?
Well, when you have systems, softwares and staff
implemented in the background now, instead of you,
like we got to push harder on marketing.
I think a lot of people would just
get a little confused on that because whenever
(12:11):
you are, when you're overly focused on marketing
to try to get the sale, now you're
just like the sleazy, gross person that like,
I don't want to do business with them.
Like they're, they're slimy.
They're like, they feel needy.
So for me, marketing is more about how
can I put out such immense value into
the market?
(12:32):
Like Ty, you can't out so the farm
bro.
You know what I'm saying?
So I have the conviction of if I
can do my best at just continually everyday
sowing seeds of value into my market.
I don't now, because I have done a
good job of sowing all these seeds of
value somewhere out there.
(12:52):
I will not be able to help, but
get paid.
Right.
And this disconnects me from the sale.
Now I don't need this sale.
I just need a sale.
And the punchline is, is if you sow
no seeds, you'll reap no harvest.
If you sow a little bit of seed,
you'll reap a little bit of harvest.
But if you sow a ton of seeds,
you will not be able to help, but
(13:12):
reap a gigantic harvest.
So for me, marketing is less about like,
Hey guys, buy my stuff, buy my stuff.
Marketing is less about leading with asking.
And it's more about leading with giving, right?
Because when you lead with giving and you
approach marketing as I'm here to serve, then
now you position yourself as a leader, L
(13:34):
E A D E R and not a
neater N E E D E R.
When you're marketing just to get the sale,
you're chasing.
Right.
But whenever you are serving the market with
tremendous value, now you are attracting because now
you're a leader and people are like, wow,
she's my gal.
He's my guy.
He really helped me.
She really helped me.
(13:55):
And when you can like on the front
facing part of your business, focus on just
serving people at the highest level, whether they
tell you yes or no, it doesn't matter.
You don't want to buy my thing.
Cool.
I'm going to be here tomorrow to serve
you again with more value, because this isn't
about the sale first.
This is about service first.
When you position the marketing like that, then
(14:17):
on the backend system softwares and staff, they
do the heavy lifting for you.
So those two components work synergistically together.
That's my approach for it.
And I love that.
And it makes a ton, a ton of
sense.
So when you do that, then how do
you find are the best ways?
Because I've been doing info marketing for 12
years.
Like nobody was doing it when we were
(14:38):
doing it.
Right.
Like I remember just put a YouTube video
on YouTube on any topic related to my
industry.
And we would have shoot to number one,
man.
Now everybody's a guru, right?
Like it's interesting because now everybody is doing
some form of info marketing.
So using TikTok and instant, these kinds of
things to do it.
And then it's even hard now to get,
to get out there and be able to
be seen because there is so much noise.
So how do you turn that into like
(15:00):
providing value, putting out content, putting out information,
helping, how do you bring that and turn
that into a way to scale the business
predictably?
Yeah, a hundred percent.
So you're absolutely right.
Because of the internet, like everyone's a guru
now, and I think there's two main components
that are needed to cut through the noise
in 2025 and beyond.
(15:22):
And the first one is bro, you've got
to be really, really good at what you
do.
And now a quick break to hear from
our sponsor.
Hey, it's Ty Crandall with Credit Suite.
Many of our subscribers want to get the
most money to grow their business at the
best terms.
Whether you're looking for startup capital, low interest
credit lines and loans, or business credit, we
can definitely help you.
So give us a call at 877-600
(15:44):
-2487 or schedule your free consultation at creditsuite
.com forward slash consult to see how much
money you can get approved for today.
Like you've got to be the best of
the best of the best at what you
do.
Obviously, none of us start off by being
the best, but you've got to be sharpening
your ax, man.
You've got to be growing your skills, personal
development, like becoming the best that you can
(16:05):
every single day, because everyone's going to know
right away.
Who's the best, right?
They're going to know, okay, this guy knows
what he's talking about.
She doesn't know what she's talking about.
She does.
He doesn't, et cetera.
Like, so number one, you've got to become
the best and that's going to be very,
very evident in your language.
It's going to be very, very evident in
your clarity.
It's going to be very, very evident in
(16:26):
your testimonies of people that you've actually helped
serve.
Right.
And the number two, bro, this one's just
as important, if not more important than the
first authenticity, authenticity is going to cut through
the noise of everything.
If you can be the best of the
best of the best at what you do
and be true to yourself and keep it
real and keep it about serving people and
(16:48):
helping people and not about the stuff or
the flash or the, this or that, and
just say, dude, here's the real authentic me
and I'm the best at what I do.
And you prove it to them, not by
flexing, but by helping those two things right
there are going to help us cut through
the noise.
Cause bro, nowadays anyone can go rent a
Lambo for a thousand bucks.
(17:08):
You know, like there's even places in LA
where you can go to a photo studio
and like sit in a fake private jet
and take pictures.
Like anyone could do this these days.
It's not about the stuff.
It's about like authentically helping people.
And I just, I'm a firm believer, bro.
If you can show up every day, be
the best and be authentic at what you
(17:30):
do consistently over time, you're always going to
outlast like those fake gurus, the fake players,
because they don't even have what it takes
to make it for six months, let alone
a year or two years of fibers, a
10 or 20.
So if you can just keep showing up
every day, being the best, being authentic, you're
going to rise to the top, man.
There's a book called play bigger.
(17:51):
And it talks about becoming the category King
of your niche of your market.
And I think a big part of becoming
that category King is to become the best
at what you do over time and to
stay authentic.
With that being said, how does somebody even
know they're ready to scale?
Like, how does somebody know that they have,
have the right software, the right staff, the
(18:12):
right systems in place to even consider trying
to scale?
Yeah, I think for, for me, when I'm
consulting my people on, Hey, it's time to
scale is when you are fully maxed out
at your current capacity.
And a lot of times this will come
with signs of overwhelm.
This will come with signs of like, man,
(18:34):
this is, this is just too much.
I can't go on.
Right.
And for me, the difference between successful people
and unsuccessful people, the successful people are going
to see those feelings of overwhelm, or this
is too much.
I don't know if I can keep going.
I don't know if I can make it
another week, another month, another day, let alone.
And the people who do make it and
they level up are those people under that
(18:56):
pressure.
They understand this is not a sign to
stop or to give up.
This is my sign to level up.
And a lot of times the, the, the
pressure is the, is the doorway to the
next level.
And so for me, I tell my people,
dude, you've got to change your relationship with
feelings of overwhelm and feelings of stress.
(19:17):
A lot of times when overwhelm comes and
knocks on the door, be like, Oh my
gosh, I'm so overwhelmed.
And they allow this feeling to be bigger
than themselves.
Right.
But now overwhelm comes and knocks on my
door every single day.
And instead of me going, Oh my gosh,
it's so big and so scary.
It's like, Oh, you're here again.
What's up, old friend.
It's time to level up again.
(19:38):
Cool.
You were just here yesterday.
I can't believe it.
You're already back.
Awesome.
Let's level up again.
So for me, when you change your relationship
with overwhelm from you're big and scary, this
is hard, et cetera, to, Oh, it must
be time to go to the next level.
This is my reminder.
Now you become bigger than that feeling.
And it always allows you access into the
(19:58):
next level, into the next version.
And so that's kind of my approach with
it.
It's like, anytime you feel like, Oh gosh,
this is too much or too heavy, or
this is hard, whatever, that's your opportunity to
level up.
And that's usually a sign that it's time
to scale.
And that's a really good answer and a
really big mindset shift.
What are some of the other mindset shifts
that you think that people need to have
(20:20):
to be able to go from where they
are to getting to that next level of
actually growing the scale?
Man, there's so many of them, right?
I think the biggest one is always be
investing into yourself higher and higher and higher
levels because your bank account is never going
to outgrow your mindset or your belief system.
Like Ty, there's a reason why the guys
(20:42):
and gals who win the lottery or even
like professional athletes who get these gigantic lump
sums of money all up front lottery winners,
sometimes professional athletes that get all this money
up front and then dude, like one or
two or three years later, they're dead broke
again.
Right?
Like they're back working at McDonald's or something,
or they're even worse.
They're like living under the bridge again.
It's like, what, what just happened?
(21:03):
Well, their wallet went up, but their mindset
and their belief system stayed down.
And so my conviction is, is we've got
to continually be growing our mindset to understand
that nothing is bigger than our God-given
potential.
Like instead of saying, oh my gosh, you
see so many people do like, oh, the
price of eggs and the price of gas
(21:24):
is so expensive.
And oh my gosh, we both know people,
bro.
I'm sure that would drive an extra five
minutes down the road to save an extra
3 cents a gallon on gas.
It's like, what?
Right?
Like, why are you allowing the price of
something to be bigger than your God-given
potential?
Right?
Like you're bigger than the price of eggs.
You're bigger than the price of gas.
Right?
(21:44):
And so I think we need to, it's
never about the million dollars.
It's always about becoming the million dollar person
with the million dollar mindset and the million
dollar belief system.
Because when you can become the person, now
getting the actual money, getting the stuff, it
becomes very, very easy.
There's so many mindset stuff out there, man.
(22:04):
I can go on about that, but that's
one of them.
It gives a lot of people that are
watching that are trying to get to consistency.
They've got income, the income goes up, the
income goes down.
I talked to so many entrepreneurs that are
in that trap where it's like the income's
going up.
They're not necessarily controlling it with what they're
doing.
It's like they're increasing ad spend and seeing
it.
So it's a little unpredictable.
Then they invest, right?
(22:25):
They invest more in systems, more in staffing.
Then it drops back down and it just
creates this, this problem where they're not able
to generate it consistently.
So they're, they're scaling and then they're pulling
back at scale.
But what is some of the best advice
you have for your tribe when you're helping
them fix that and actually be able to
create predictable, scalable income in the business?
(22:46):
Yeah.
Fantastic question.
So Jim Rohn used to teach this concept,
be, do, have, be, do, have.
And the, the, the idea of it is,
is the more you can become the more
or the easier it is to do the
thing.
And the more or the easier you do
the thing, the more you're able to have
the stuff, right?
(23:07):
So the more you can become, the more
you can do, and the more you can
do, the more you can have.
Well, the problem with people who like kind
of go through the ebbs and flows of
just we're up and then we're down and
we're up and then we're down, we're up.
And before you know it, you're two, three,
four, five years in.
And you're at the same place you were
four years ago.
And it's like, man, what's going on?
I suspect without knowing any context of anyone's
(23:28):
situation, it's probably because somewhere along your journey,
you stopped becoming the person, right?
See, a lot of people make the mistake
of, they start with the becoming, then growing
into the doing, then growing from the doing
into the having, they start with having, oh,
it must be nice to have this stuff.
It must be so cool to be rich.
(23:48):
Wow.
Well, that's so far out there.
It's never going to happen for me.
And because they start backwards, must be nice.
Now they never do what it takes.
And because they never do what it takes
to never become the person that is required
to have the stuff.
And so if people are still up and
down, up and down, it's been one, two,
three, five years, whatever.
(24:09):
And you're still exactly right now where you
once were.
I suspect it's because you stopped becoming.
And this is why I just said the
last question, we've got to always be sharpening
our ax, man.
Like every single one of us, we get
sharpened, especially if you've had any kind of
success, we get to the point where the
ax gets sharp for a season and then
(24:31):
we swing it.
Stuff starts working.
We start making a little bit of money,
having a little success.
But over time, it's like, this isn't working
quite as well.
Why?
What's going on?
Well, when's the last time you stopped to
pause to sharpen the ax?
Because you can either have a very, very
sharp ax with little effort to get the
(24:51):
same results, or you can have a dull
ax with a ton of effort to get
the same result.
Right?
So for me, I am going to always
be sharpening the ax, man.
So I don't stay now, like I don't
stay where I'm at in five years from
now.
I don't want to look back and be
like, well, I'm still in the same place.
We have to become more, man.
We have to become more.
(25:11):
Those are powerful words.
When it comes to, what about those people
that are, I think there's so many entrepreneurs
that are obsessed with revenue and not profit.
Right?
And so then as a result of that,
they may even be scaling businesses that aren't
necessarily profitable.
And then they're in trouble when things happen.
And being in the financing space, I see
this all the time.
(25:31):
So what is your advice relating to monetization
and being able to basically create the right
profit margin before you even start to scale?
Man, this, this fantastic question.
It reminds me of a story I was
talking to one of my mentors a couple
of years ago, and I basically go to
them and I was like, Hey, this situation's
happening in my business and we're, we were
(25:52):
hitting really cool numbers on the gross, but
man, my take-home is like not anywhere
near where I want it to be.
I mean, we're still doing great, but man.
And he just looks at me.
He's like, well, and then I asked him
like, so what should I do?
Like, what, what would you do in this
situation?
And then he responds back and he goes,
how big is your ego?
I said, what do you, what do you
(26:13):
mean?
He's like, well, do you want to have
this ego stroking thing where like, Hey, my
business does multiple eight figures a year, but
you're the net is like way, way down
here, nowhere near what you desire.
And you're doing all this work just to
have this big gross like trophy.
Or would you rather have a smaller gross
(26:35):
with a way bigger net, but you don't
have the ego to say, Oh, we're doing
multiple eight figures a year anymore.
And I was like, well, I mean, the
quality of life is going to be better
if I do option B instead of option
a like, and so for me, we had
to make that choice at that time.
Okay.
Let's get more efficient.
We're not going to hit eight figures a
(26:56):
year, but we're still going to do multiple,
multiple, seven.
And even though I'm not saying eight figures
a year, man, our take home is way
higher, man.
And so when we, at that season, when
we did that, it was fantastic for us.
It allowed us to like get our bearings.
You can build up even faster.
And then it allowed us to grow and
(27:17):
scale past even beyond where we ever thought
was imaginable.
So with that being said, I think there's
not like a black and white, this exact
number, because all industries are different.
All niches are different.
All markets are different.
I think it comes down to the quality
of life.
Like what you desire for you, your, your
life, you and your family.
If you're married, et cetera, what is worth
(27:38):
it to you?
I have mentors who they're like, dude, they're
not married.
Like some of them have chosen to stay
single.
And they're like, I'm giving everything to the
business.
And they're doing like hundreds of millions a
year, but that's their life.
And their take home is like whatever, a
30% margin on the net.
And then I have other mentors who they're
(27:59):
doing like whatever, 20 million a year.
And their take home is a lot more.
They're taking home almost as much as the
guy who's like busting it for the a
hundred million, the 20 million guy, he's working
part-time.
He goes golfing five days a week.
He chills and he's still, he's, he's built
a business that serves him instead of him
(28:21):
serving his business.
So I think it comes down to like
your personal desire.
What's worth it for you.
What would you like in life?
And then kind of reverse engineering from there.
Great stuff today.
There's so many, when we're just scratching the
surface, there's so many things we could dive
into everybody watching.
What should they do if they want to
learn more about your systems and about what
(28:41):
you're doing to help your tribe grow and
maybe even join any part of your tribe?
Sure.
Sure.
Yeah.
I'm all over social.
Just Rick Pino, R-I-C-K-P
-I-N-O, Instagram, Facebook, YouTube, all over
the place, or just rickpino.com, man.
Okay, cool.
And then get to your social channels from
rickpino.com as well, right?
Sure.
All right.
Well, thank you very much, man.
I really appreciate you joining us today.
(29:02):
I appreciate it, brother.
Thank you for having me on, man.
I love it.
I love your mindset.
I love the way you think about things.
It's just so powerful.
Thank you, man.
I appreciate you.
All right.
So listen, if you're watching this, make sure
you go to rickpino.com and find Rick
as well on all the social media channels.
It only takes less than a minute to
be able to find him and to be
able to connect and see what he has
going.
He's got so much great content.
I mean, like you said, he's the king.
(29:23):
He didn't admit this, but he's the king
of out there providing value that can help
you grow to seven, eight, nine figures.
And so make sure you check him out
on social and also make sure you go
to rickpino.com as well.
There, you're able to learn more about turning
your existing knowledge into real income, scalable income,
predictable income.
So make sure you check it out today
at rickpino.com.
(29:45):
Thank you very much for tuning in.
Take care.
Have a great day.
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