71: How this Exercise Physiologist doubled her Medicare conversion rate

In this episode, I explore how Jesse from Bloom Allied Health consistently converts short-term trial clients into loyal, long-term customers, sharing her proven strategies to double client conversion rates.

5 things you’ll learn in this episode:
- How Jesse consistently converts 30–50% of trial sessions into long-term paying clients—double the industry average.
- Three practical strategies to effectively turn short-term or trial clients into committed, long-term customers.
- Why shifting your client’s motivation from external referrals to internal goals dramatically boosts retention.
- The importance of offering flexible, affordable entry points to build client commitment without compromising premium services.
- How Jesse built an award-nominated business while balancing motherhood, lecturing, and research commitments.

Your action steps:
- Set clear expectations from day one that short-term sessions are just the beginning of a long-term journey.
- Ask deeper questions to uncover your client's real, personal motivations for engaging with your service.
- Provide financially accessible options that allow clients to remain involved beyond their initial sessions.
- Use future-focused language consistently to shift your client’s perspective toward ongoing commitment.
- Automate and systemise key business processes now to create freedom and flexibility in your future.

Listen now on The Business of Fitness Podcast: podfollow.com/the-business-of-fitness-podcast