Dan sits down with Renee Cabassi, who gets 80% of her new clients and members by being 'locally famous'.
Renee walks us through the actual steps she took to make her fitness business widely known and talked about in her local community.
This episode is extremely practical, and offers up clear and immediately actionable steps you can go out and take starting tomorrow.
If you want to create local buzz around your business, this is the place to start.
Renee offers up this actionable take-away you can implement immediately: 'Put on your branded shirt, go to a local café, buy a meal or coffee, post a photo or video online tagging the business, leave them a positive review, and genuinely engage in your community.'
Here's a summary of the key strategies Renee and Dan discuss:
Offline Profile Building Strategies:
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Tell people what you do
- Strike up conversations at parks, playgrounds, sports training, etc.
- Don’t hide what you do; be friendly and approachable, not salesy.
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Network with Local Businesses and Health Providers
- Connect and regularly meet with local healthcare providers (physios, acupuncturists, nutritionists, coaches, etc.).
- Actively share and tag them on social media; promote each other.
- List these trusted advisors or partners publicly (website, social media).
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Support Local Businesses
- Regularly visit local cafes, businesses, and actively promote them online.
- Tag local businesses on your social media.
- Host events or meetups at local businesses.
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Attend and Engage with Local Community Events
- Participate in council events, community gatherings, markets, fairs, etc.
- Share and promote these community events online.
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Use Car Magnets for Branding
- Place branded magnets on your car; strategically park where your target audience will see them.
- Increase local visibility through regular presence.
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Wear and Gift Branded Clothing
- Create appealing branded clothing that clients proudly wear.
- Gift branded clothing to local business owners and community members.
- Consider meaningful branding (e.g., core values printed on clothing).
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Donate or Sponsor Local Events and Fundraisers
- Provide prizes or vouchers for local fundraisers, school P&C raffles, quiz nights, sports clubs, etc.
- Offer free training sessions or events for local clubs (e.g., youth sports clubs, netball clubs).
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Volunteer and Get Actively Involved in Your Community
- Volunteer for local groups or committees unrelated to your core business.
- Show genuine care for local issues; build authentic community connections.
-
Use Studio or Facility Signage
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