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April 1, 2025 19 mins

In this episode Dan unpacks the six-step system he uses (and recommend to fitness business owners) for launching a successful fitness side hustle – from identifying real problems to testing and scaling the idea. This is based on the process we follow in the Fitness Side Hustle Project.

5 things you’ll learn in this episode:
  • Why starting with a problem, rather than an idea, is the key to building a viable fitness side hustle.
  • How to generate and filter multiple business ideas using your avatar’s real pain points.
  • The frameworks I use to evaluate and prioritise ideas with low risk and high reward.
  • What a Minimal Viable Product (MVP) actually looks like in the fitness industry – and why you should never build before testing.
  • How to assess whether your side hustle is scalable, sustainable, and worth growing.

 

Resources mentioned:

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