69: Delivering an Experience: The Strategy of 'Being Different'

Exercise Professionals shouldn't sell 'exercise' or even 'results'. To create positive, long term change, they need to deliver an EXPERIENCE. In this episode, Dan explains why the best business strategy is to be DIFFERENT, not better.

5 things you’ll learn in this episode:

• Why trying to be better isn't enough—and how being different creates your own category.
• How to write a Unique Selling Proposition (USP) that actually makes you stand out.
• Why common claims like “personalised care” are no longer differentiators, but expectations.
• How to prove your USP with 20 repeatable actions that back up your claims.
• How to create micro and macro client journeys that make even mundane moments memorable.

If you enjoyed this, you’ll also enjoy the following, they’re some of my most popular podcast episodes on topics similar to this one:

• 63: 10 ways to ensure your side hustle idea will make $50k.
• 53: The four Es. A framework to build fitness businesses
• 48: 9 Ways To Pivot Your Fitness Business To Earn More