73: Multiple income streams: 9 owners share how they did it.

In this episode, Dan explores how successful fitness professionals are building multiple income streams. He covers real-world examples, lessons from failed ideas, and a repeatable framework to help you test your own.

Dan is joined by Bodie Webster from Intent Strength and Fitness, Jake Morgan from Habitual Strength and Conditioning, Aidan Dawson from CrossFit Access, Lucia Tennant from Formotion Physio, Scott Hook from Vasse Strength and Conditioning, John Quinn - an online course creator, Jade Webb from Sixty7Six Strength and Conditioning, Rob Dicey from the Chasing Better Group and Ben Luckens from Life’s Peachy Fit.

9 things you’ll learn in this episode:

1. Why building extra income streams early in your career is crucial for long-term success.
2. How to test ideas quickly using a Minimum Viable Product (MVP) approach without risking time or capital.
3. A simple way to rank ideas based on effort vs. return using a 2x2 matrix.
4. The most common mistake fitness professionals make when adding a new revenue stream.
5. How to avoid cannibalising your core business when launching something new.
6. Real examples of income streams fitness professionals are using, like retreats, apparel, online coaching, retail, and courses.
7. The benefits of 'psychic income' and why non-financial returns also matter.
8. Why personal connections often outperform paid ads when growing a new venture.
9. How to use Google’s '20% time' concept to build new streams without hurting your main business.

Your action steps:

• Start a list of all the income stream ideas you’ve had and add to it every week.
• Choose one idea that excites you and solves a real problem your clients have.
• Build an MVP in under six hours - no polish, just enough to test if it works.
• Allocate a weekly time block to your MVP project and protect it from distractions.
• Use early feedback to double down on what works, or cross it off and move on.