In this episode Dan breaks down how he'd build a fitness business from scratch in 2025, including the exact model, setup, pricing, and marketing he’d use if he were starting again.
What you'll learn in this episode:
- Why Dan would start by designing his ideal lifestyle before building the business
- The overlooked role of community in delivering long-term client results
- How he would structure semi-private sessions to maximise both coaching quality and social connection
- The type of space he’d choose to operate from, and why less is more
- Who he would and wouldn’t work with, and how he’d attract natural referrers
- Why he’d charge premium rates and how he’d justify the price
- How he would keep admin, payments, and scheduling simple and low-cost
- What he’d do differently when it comes to equipment, technology, and gym setup
- How he’d market the business without spending anything on advertising
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