Faye McCray is Head of Content for Livestrong.com & Well + Good, and she joins me to discuss, unpack & deep-dive on Well + Good’s top wellness trend predictions for 2024.
We discuss:
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Data selection & curation: How Faye & her team approach this annual trend forecast– what information they used, how they source ideas, the process of following leads & pitching ideas, and ultimately, how this epic list comes together & is ready to publish.
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Faye’s legal background (!!!) and experience prior to joining the team at Well + Good and Livestrong.com, and what brought her into health journalism.
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Differences in product marketing vs. trend forecasting: How to distinguish between popular products vs. what’s part of a more macro evolution in the wellness industry.
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Each of Well + Good’s top trends of 2024, including:
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How the Real Estate Industry Is Bringing Wellness to Your Doorstep
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How Artificial Intelligence in Personalized Fitness is Getting Smarter
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Why Nixtamalized Corn Will Stalk Up Your Pantry Shelves
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Supporting Your Hair Health & Longevity Throughout Your Lifespan
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Home Scents & Why They Matter
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How the Red Hot Sauna Industry May Soon Optimize Your Sweat Session
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What is Strength-Training Your Skin (and Why Is It Having a Moment)?
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The Next Generation of Postpartum Care & What We Need to Know About It
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How Everyday Gear Will Perform At-Home Medical Testing
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Eating for Wellness in 2024 & Why It’s Much More Celebratory
🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review
🎙️Hire me to consult before you invest in or get to work on that “better-for-you” product
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**Advice provided on this podcast should not replace medical advice provided by your physician.
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