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October 16, 2024 32 mins

In this very first episode of The Business Vault, your host Paige shares her personal journey from career to entrepreneurship, diving deep into the chaos, excitement, and challenges that come with starting your own business. She recounts key moments that shaped her entrepreneurial path, including her early inspirations, life-altering events, and the ups and downs of navigating the business world. Whether you're new to entrepreneurship or just curious about what it's really like, this episode provides an honest, heartfelt look at the expectations and realities of building a business from the ground up. Tune in for real talk, inspiration, and a whole lot of motivation to help you take the leap and create a business you love.

"When I started my business, I had no idea what I was doing. But here’s the thing: nobody does at the start, and that's okay." - Paige, The Business Vault

https://www.thebusinessvault.com.au

 

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:03):
Welcome to The Business Vault, yourhome and podcast for all things
business, startups, and livingthe holistic entrepreneurial life.
I'm your host, Paige, andtogether, we're going to overcome
the challenges and obstacles thatyou face in business, cut out
the BS and the jargon, and cheeron in the exciting times too.
So grab your favorite beverage, getcomfy, and let's dive into today's

(00:24):
episode of The Business Vault.
I am so excited to be herebecause it is our very first
episode of The Business Vault.
So I have been in the background fora little while now planning a podcast
because I have a lot to say apparently.
And there are so many things from mystory that pulls me into where I am now.

(00:52):
The world of business is chaos.
Life is chaos.
As we're all getting older and time'sgoing on, we've got more things to do.
We've got our phones going offwith notifications all the time.
We've got someone toanswer to all the time.
Housework never ceases to diminish.
Some of us have kids and kids are tiring.

(01:14):
So, So, I wanted to create a podcastthat's to help people start their
business, build their business and aplace for them to come home to when they
just need some human to human advice ortalk because I like keeping things real.

(01:35):
I like throwing in the occasionalswear word because I get awfully
enthusiastic about some things.
And I just want to beable to educate people.
So they don't feel so alone becausewhen I started my businesses, I
felt so alone all the time.
I needed to try and work out the jargon.
I needed to understand the business lingokind of felt like a secret men's club.

(01:59):
It wasn't a normal thing in my worldfor a female to be a business owner
because growing up when you're a kid,you really don't have anyone around you.
Being a business owner, it'sjust not a normal thing to do
because it's seen as quite risky.
Now, what made me come into being,wanting to be an entrepreneur?
So there's a long back story.
I'm going to try and keep it really short.

(02:21):
When I was a kid, I rememberwhat maybe teenage years, I
came into my dad's office.
Now, my dad always worked.
He was always working somewhere awayor he was at home on his computer.
I came into his office one day andhe had a new business card I was
like, Oh dad, you've got a new job.

(02:42):
And he's yeah, that's thebusiness that I've just started.
I remember looking at the businesscard and it was this really cool,
funky 3d design because he's a3d CAD drawer and an engineer.
So I looked at his business cardand I was like, Oh wow, how cool
is it to have your own businesscard with your own name on it?

(03:02):
That's your own business.
That literally blew my mind.
I had no idea he was starting a business.
When you're a kid, you're completelyignorant to these kind of things.
You don't pay attentionto what they're doing.
You try not to pay attentionto the adult conversations.
But seeing this business cardsolidified the fact of what he's doing.

(03:22):
And so that thought, that business cardalways stayed in the back of my head.
But I had so many other dreamsthat I wanted to attend to
because I was a career person.
I looked at my dad and my dad wasalways working and I was like,
right, that's what I've got to do.
I've got to work.
I've got to get a promotion.
I've got to get a raise.
I've just got to keepworking the career ladder.
And then also at the same time, I've gotto get married because my mom's a great

(03:46):
.Housewife and she also worked as well and I've got to be all these things,
I've got to do all these things.
So, all right.
So career is the first thingthat I've got to sort out.
When I was a little girl, Iwanted to be a marine biologist.
Now, I totally thought marine biologistwas playing and swimming with dolphins
and singing lullabies to them.
I did not realized that it was muchmore about analyzing seaweed and

(04:11):
feeling coral, which is most certainlynot what I wanted to do, but I then
went into wanting to be a teacher.
So I started my bachelor's in primaryeducation and went through that degree for
about a year and a half and then at 18,I was doing my degree by correspondence.

(04:32):
I was hit with a TIA, so, whichis a version of a mini stroke and.
That cognitively screwed me up, Iremember sitting there one day, reading
my textbook, I was a couple of weeksout from a major exam, and I'm reading
this sentence over and over again, andI could not understand a basic word.

(04:54):
I couldn't understand what point meant.
Which was like, you'repointing at the blackboard.
I couldn't understand that.
And I was just like, I don't understandwhat's happening with my brain because
normally I was pretty switched on.
I reach out to my university,I said, I'm having these
problems, can you please help me?
Because I need to advance.
I want to do it, but I just don'tknow what's going on with my brain and

(05:14):
I didn't understand it at the time.
And they basically said tome, they're like, oh, no,
like we can't really help you.
You've got to find that way.
So I was like, okay, well, fine,that's really annoying, but And
then I ended up dropping it.
So I ended up canning my wholeteaching degree because I was like my
brain is now a rotten egg, basically.

(05:36):
I've got no momentum to move forward.
And as my mom was always in real estate,she had amazing friends in real estate,
so I looked at real estate and I waslike that's another thing I could do.
I love houses.
I love renovating.
I bought my first house at 18.
So I jumped into a reception role inreal estate and I wanted to change

(06:00):
the whole dynamic of the industry.
Because, real estate was back inthose days was very much a swing and
dick in a locker room type of persona
real estate agents were up therewith car salesmen, there weren't that
many female agents around one of mymentors, she was a phenomenal female
agent and I aspired to be like her.

(06:23):
I then went through wantingto change the whole industry.
So I was like, I can comein, I'm down to earth.
I can be myself.
Why do people need to bullshittheir way into making people sell
their house or buy the house?
Why is it such an untrustworthy industry?
And I came in and I waslike, I need to change it.
I'm going to change the wholeindustry around the whole world.

(06:45):
I had so much ambition around it.
I was honestly probably kiddingmyself, but that ambition
got me to where I am today.
I started as a receptionist, and in myfirst year of being a receptionist, I
had one of my male colleagues, he camein, now he was 30 years older than me.
And I'm going to tell you this storybecause this is the context for my

(07:09):
entire career path that I'm on now.
So, I will say to you that some of mycontent may be triggering for some people.
Because there's a lot of stories that I'vegot in my background that involve abuse,
harassment and some really unkind things.
I'm not going to harp on themtoo much, but this particular

(07:31):
story really plays a role.
And this guy came in and now thiswas 19, he said to me, Paige, I
had a dream about you last night.
And I said, Oh, okay, cool.
That's weird.
And he's just yep, I dreamt that Ibent you over the bonnet of your BMW.
And I was, I couldn't say anythingbecause I was like, what did he just say?

(07:53):
Why are you dreaming about me?
One, gross.
And two, it left me feelingreally uncomfortable.
And that was my first experience.
In my career that I, I had thisreally strong path and I was like,
if I'm on this career, is this whatI'm going to have to deal with?
Is this what all people have todeal with in a working environment?

(08:13):
anyway, Anyway, so he stayed withthe business for a little bit longer.
I didn't say anything toanyone and I moved along.
So then I moved into propertymanagement with the same agency.
I said to my boss a couple of yearsin, I would love to be an agent.
That is what I want to be.
That's what I aspire to be.

(08:34):
I think I can really make a difference.
And his look completely changed.
He looked at me and he says Paige,you are far too young and you
don't have the mentality for it.
Which I took offense toit because I was like.
Yeah, I'm young.
That's fine.
I can do it in a couple of years,but hey, my mentality, I'm actually

(08:57):
pretty switched on for the otherpeople that's around my age too.
And I was like, but I'vegot a lot of ambition.
I'd really love to make a difference.
He's just like, it's just not your place.
That's not where you need to be.
Property management'swhere you need to be.
That was someone coming, puttinga little pin to my balloon.

(09:18):
So then I left the country, longstory, but I left the country to
go get some worldly experience.
I moved to Canada for eight monthsand I went into housekeeping.
So I completely ditched any career dreamsthat I had just, I needed a break from it.
There was some comments that he madethroughout my working life with that

(09:40):
particular agency that put me ontoa really strong path of advocating
against sexual workplace harassment.
Because I face a lot of itwith that particular agency.
And I did not want towork for any males again.
I did not want any males to be near me.

(10:01):
I just needed to be completely away.
So, when I went into Canada,I went to housekeeping, now
9 an hour, best job ever.
And I came back to Australia, movedto a remote town called Kalgoorlie
in Western Australia, very smallmining town, got into real estate

(10:21):
in there, and I got my sales role,which I was really excited about.
It was actually pretty well,like it was a slow town.
So it was slow to build momentum, butI was exactly where I wanted to be.
And I was doing what I wanted to do.
So then I was like, yeah, cool.
I've got that.
That's now on my resume.
And I moved back to my hometownof Newcastle, which is on the

(10:46):
other side of the country.
And I then got a job at a prestigiousagency in Newcastle, I had two bosses,
Paul and Jeff, and Jeff was the kindesthuman I've ever come across as a boss.
He was incredibly attentive, he wasa nurturing kind of boss, he sat

(11:09):
with me to understand what my needsare, what my goals are, and he really
worked with me to achieve my dreams.
And he was the firstguy that I come across.
that had really paid attentionto me in other ways that did
not take me on face value.
So throughout my working life, itwas nearly just like, well, you've

(11:34):
got what it takes appeal wise.
We think you can do pretty well.
Now, whether that's what peoplewere actually meaning by what they
were saying, or whether I was justtaking that really personally by
a couple of other past experiencesthat I had, that's my own story that
I developed, which could be right.
It could be wrong.
Who knows?
But I went through the realestate game in my hometown but you

(11:59):
still had to have a particular.
Ego about you, which I did nothave, I did not have that real
grit and that real kind of shiftingability to transform any situation.
I'm very much cool, calm, and collected.
I like to tell people how it is in areally kind tone and, I just didn't like

(12:24):
to The way that some of the tactics werein real estate did not like it at all.
So in between all of this, I had afriend who was going through the army.
He had a tattoo on his hand thathe needed to get removed before he
could get recruited into the army.
so I had this thought of.
Opening a tattoo removal clinicbecause I was just like there's

(12:45):
really not much around our hometown.
It's not a known thing.
Maybe that's what I should do.
I should find this gap in themarket, develop this tattoo
removal clinic and go from there.
But I wanted to do that.
But then also have employees whoran it because I was like, I'll own
it and my employees will run it.
Now, I completely no idea withhow to run a business at this stage

(13:07):
or what to do or what it takes.
And I was just like, I'm just goingto fill that gap in that market.
And that's it.
That's my job done basically.
As I was finishing my job in realestate, I left that because I was
scouted to be a business developmentmanager for a mining company.
And.
When I went into there, I was like,Oh, business development manager.
I can really start to utilize myskills, my talents, and my knowledge to

(13:30):
amplify this, because this is amazing.
And I got in there and that was mostcertainly not what I was brought on for.
It was basically, justa normal sales role.
And I said to the boss one day, wereally need to take our business and
we need to take it to this expo that'shappening because . It can be really

(13:52):
good for us to get the foot in the door.
I'll be able to meet witha lot of really high end.
mining bosses and get us through andstart to build a relationship with them
that they know that they can trust us.
And it's not about a quick sale.
It's about building that relationship.
And he's just like,okay, yep, that's fine.
We'll do that.

(14:13):
But as I was leaving for the expo,I remember walking out the door and
he said to me, he's like, Paige, ifall else fails, remember one thing.
And the look in his eyes, I willnever forget it, he said, sex sells.
Now I took that and the look inhis eye, I was like, Oh, I know
exactly what you're meaning.

(14:34):
And I am most certainlynot going to do that.
I've watched PrettyWoman way too many times.
And I was like, no, I'm not doing that.
And I went into this expo
To create some really great relationshipsand build some great rapport with a
lot of people high up in the industry.
I was making waves with it.
I was sitting there throughoutthe whole weekend thinking that I

(14:58):
only ever have one thing to give.
The only thing that's valuable forme is my appeal that I give out.
And I really hated that.
I really, I sat with it and I was like,Oh, I, I want to be seen for more than
looks or appeal or personality, I'dlove for my intellect to start to take.

(15:23):
precedence as to what I can give andwhat I can bring to the table because
I know what I can bring is far greaterthan what it looks like I can bring.
If that makes sense.
I went through that weekend andI was just like, that comment
was just my ick factor and thatwas me tapping out the door.

(15:44):
As soon as that happened, I waslike, no, I cannot work for people
anymore because I know my own valueand I need to stop putting my value.
in someone else's hands for themto turn around and say, you're
actually not that valuable.
It really started tobuild a story in my head.

(16:05):
That wasn't a nice story for meto be telling myself all the time.
So I ended up.
Opening this tattoo removal clinic,and I've, funnily enough, when I put
the thought in my head of that's whatI want to do, I think I want to open
this studio, one miraculously fellon our laps, and when I say we, I

(16:28):
mean my ex fiancee at the time, andI opened the tattoo removal clinic.
This one fell on our laps.
That was for sale.
It was a dying clinic.
Really bad marketing.
It was in a bad area.
It was surviving.
It wasn't really, going too manyplaces, but I took over the business

(16:51):
and I had no idea what I was doing.
The point of this episode particularlyis to dive in a little bit more into
the world of entrepreneurship andwhat it actually really looks like to
take that leap and what it means fromshifting from career to entrepreneurship

(17:12):
because it's a really interesting shiftwhen you have no idea what's involved.
When I started thisbusiness, I had no idea.
And when I say no idea, I literally,I Googled as many things as possible.
My accountant was on myspeed dial all the time.
I was constantly calling herasking for her, what I do now.

(17:35):
She was amazing.
And.
I will always be in debt toher because just the value she
brought to me in my first businessand every business after that.
She helped me a lot with the legalityside of things and helped me understand
what I need to do, how I get arounddoing things and basically what my
requirements are to be a business owner.
Because we also started that as a company.

(17:58):
Which had a whole other set ofresponsibilities on top of that as well.
I fumbled my way throughmy tattoo removal clinic.
I loved it.
But six weeks after I opened the doors,miraculously, I also fell pregnant
with my daughter, who I've got now.
She's five.
And it was just something else tryingto run a business when I had a high risk

(18:21):
pregnancy at the time, I was really sick.
So I was juggling thebusiness, my pregnancy.
My fiance at the time alsoworked away in the mines a lot.
So he was home only a couple of daysout of a really big block of days.
And then we also had atrailer hire business as well.

(18:44):
So we started a dry hire business.
It grew from one trailer.
Then it grew into being a six figureplant equipment hire business.
So I went, I went through somany of my first few years in
business just working it all out.
I put some pieces of the puzzles together.
I hired on a coach right in my veryfirst business and, he was great.

(19:08):
He's a brilliant at what he does.
Wasn't the right fit for me personallyand what I needed, but it was good for
me just to say some really interestingways of a very corporate world.
Because, essentially there's lots of partsto owning a business, whether that's,
whether you're a really corporate basedbusiness or whether you're more free
spirited or that you'd like it to be.

(19:30):
Something small, but then growinto something much larger.
So there's all these things that you haveto think about and you've got to find your
little spot when you're an entrepreneurand when you're a business owner, because
there's just so many things, there'sbits of information that can be for
one industry and not relevant to you.
So that's what I found.

(19:50):
I needed to work out andcut through the noise.
A lot of noise in the businessworld as well, you should do
this, you need to do that.
All the algorithms changing, youneed to focus on this, you've got to.
Nurture these people it is never ending.
So when I came into being an entrepreneur,I had no idea that you have to juggle

(20:15):
and wear so many hats at any giventime, especially now that I'm getting
older, my daughter's getting older.
Now that my life's shifteddramatically, life's noisy and life's
busy, there's so many things to do.
In business, when you're a soletrader, or you're the boss and you've

(20:35):
got a couple of employees, you'vegot to organize your finances, you've
got to organize your operations.
Branding, design, websites, communication,marketing, nurturing, funnels,
automations, making life easier,showing up, making sure you have lunch,
making sure you have a bathroom break,showing up for people who need you,

(20:56):
offering your services for free, justso you can start to build some value.
And then.
That's just like only the bare minimum.
You've also got your copywriting on top.
You've got to research things.
You've got to be on top ofyour own skill set as well.
So, because we'll come into businessand skill sets are ever evolving.

(21:18):
We always say in business that the numberone thing in business is to never stop
learning because you never stop evolving.
You never stop evolving your skill set or.
The tools that you need for your owntoolkit, there's so many facets to it that
is essentially what the business world is,is you, you need to focus on one bit, but

(21:42):
then there's also these other bits alsoneed your focus and your prioritization.
You've got that sphere of business,and then as soon as you step out
of your door or your workspace,you're in human mode and you are.
Needing to organize the household.
You're needing to organize food,dinner, children and the washing.

(22:02):
And then you've also got to organizeyour social life and family and
friends and long distance relationshipsand your own personal relationship.
So that was the one thing thatreally surprised me coming into
being a business owner, thatthere are so many things To do.
It is not just, I'm gonna go to work,I'm gonna get paid, and I'm gonna

(22:25):
come home, and I'm gonna live my life.
Yeah, it doesn't work like that.
It is so opposite.
You know, it takes a long time.
To build your momentum up.
It's not coming into businessis not a get rich quick scheme.
It's not making an instant amountof success or money or influence.

(22:46):
And I think that's the really hardpart in today's society with social
media is that we all see the reallyexciting parts of everyone's life.
If we're looking at someone'ssuccess and they're driving around
in their Lamborghini or, they're.
Displaying that they're working froma beach or they're saying, Oh, I
work three hours in three months.
That's all I do.

(23:07):
I've been able to outsourceand do all of these things.
That does not happen.
It that's, that's not somethingthat happens straight away.
It's not, not something that happensin the first couple of years, unless
if, you really find a niche that.
It, can ignite you and you can travelreally far in terms of success, but

(23:27):
there's also like, you'll come across asdays where you don't feel like yourself.
So coming into work and putting onyour boss hat, you're just like,
actually, no, today I need to hibernate.
I need to slow down.
I need to do the least amount ofthings that require my least amount
of effort and that's where I needto be my first three, four years

(23:51):
of business, I hit burnout that manytimes because I didn't know when
enough is enough that I needed a break.
I was also pushing really hard to make anenormous amount of money because that's
what the expectation was at that time.
I went through all those burnoutsand I'm just like, Oh yeah, cool.

(24:11):
That just made me stop in my tracks.
But you know what that means?
That means we're now behind the scheduleand we've just got to work even harder.
And now don't get me wrong, like now atmany years into business and I've owned
a number of businesses that I can kind ofhalf tell when burnout signs are coming.

(24:32):
But I only say I kind of know becauseI've discovered that every time I hit
burnout, the warning signs of hittingburnout have been completely different.
Now I'm much more mindful of my own time.
I'm mindful of when I need to dotasks that don't require much of me.
So I'm taking a lot more care ofmyself and my expectations are nowhere

(24:58):
near as high as what they used to be.
Now I understand that all of these thingstake that little bit of extra time and to
not be so hard on myself when they don'tinstantly make you a sounding success.
Alongside all of those, really trickythings that you've got to work around in
terms of burnout, your time management,all of the hats that you've got to

(25:18):
wear, the outweighs of that whenyou're a business owner are amazing.
You get the time freedomthat you want to have.
You get to shift your ideas, youget to actually create things.
And you'll find, as you're becoming anentrepreneur, that you'll constantly
have ideas and you'll think of waysto make them happen and that's the

(25:41):
really exciting part, is that youget to invent things all the time.
You get to constantly changethe wheel if you want to.
That's the really exciting partabout being a business owner.
I dabble into employmentevery now and again.
I get a casual job or something whenthings have gone really quiet.
I needed to do thatwhen I left my marriage.

(26:01):
I went and got a part time job so I couldthen still run my graphic design business.
And also start the business vaultbecause the business vault has been
a number of years in the backgroundthat I've wanted to create.
I wanted to create this space whereeveryone gets to learn as much as possible
so they don't fumble their way through it.

(26:22):
And so that part time job wasactually amazing because it got
me back in touch with humans.
Because when you work for yourself,yes, you deal with customers, but
you don't generally have a wholelot of human to human interaction.
So when I got that job, it was amazing.
My people there were the bestpeople I've ever met in my life.

(26:45):
And we're all still reallygood friends to this day.
So that was one thing that helpedme get through, some really tough
times in entrepreneurship isthat I just went and got a job.
And that job was actually a nicebreath of fresh air because I
didn't have the responsibility.
I didn't have as much responsibilityI dropped all that expectation
because I was like, well, I can't doall of the things all of the time.

(27:07):
It's just not achievable.
And to be able to dothat, it's really hard.
And I think, particularly I speak froma woman's point of view, I think from
as a woman, you know, when you do havekids and you've got a household to
run, you've got that Housewife thoughtprocess behind you, which has been
ingrained in us for so many generations.

(27:31):
Like that's, that's the way women havealways gone about life is men have
gone to be their breadwinners andthe wives have been the caretakers
of the house and the children.
That's their job.
That's their responsibility.
There was no real arguments aboutyou need to be pulling your weight.
You need to be pulling in an income.
The cost of living thesedays, reality is, it just

(27:54):
doesn't work like that anymore.
Unfortunately, it is where wedo need to have an income and
there's so many things as women,when we're a business owner.
That we've got to take into account,because we also don't factor in that
nearly a week out of a whole month,we're actually really physically not

(28:14):
ourselves and that physical change.
is a chain reaction toan emotional change.
We actually don't take that intoconsideration, and we don't look at
the fact that in a working life,you're working eight hours a day, you
get paid for it, and you come home.
When you're self employed, it'snot an eight hours a day.
You might think you've got eighthours, but it's really not eight hours.

(28:36):
It is like basically half of that.
When you take into factor of all ofthese things, getting the momentum,
organizing tasks, organizing the admins,because you've got to do all those
things when you're in employment, youget given the tasks and that's easy.
But what I say is that whilst.
Parts of entrepreneurship are really hard.
It's having that expectation that thingsare going to be really hard and not be so

(29:01):
hard on yourself when they don't go as aninstant success is what you might hope to.
But the rewards from beingself employed far outweigh.
really any employment lifethat I can see anyway.
And I also know that a lot ofother entrepreneurs are the same.
They're just like, no, wouldnever go back to employment life.

(29:22):
So you'll have a lot of ups anddowns when you're an entrepreneur.
There'll be.
Days where you'll want to quit.
There'll be days where you thinkyou can change the world, and you
will change the world in those days.
You'll be able to move mountains, andit's about going and shifting with
all of the things that you want to do.
So, there's so many bits and pieces,and that's what we'll cover across.

(29:42):
The entirety of the Business World podcastseries is we will have guest experts that
will come in, speak on particular topics,talk about success, talk about failures.
And there'll be some solo episodesfrom me as well, where I talk about
some really important topics, whetherthat's through teaching you or
whether that's just generally having aconversation of something that's sparked

(30:06):
my brain for that day or that week.
So, all I want to say is that if you'recoming into the world of being an
entrepreneur, get really excited, getextraordinarily excited, embrace yourself,
because when you're looking at a rollercoaster, you look at it and you hear all
the people screaming and they're goingdown, but then they're smiling while

(30:27):
they're screaming and you're really notsure what's going on with them and some
of them come off and they feel a bitdizzy and gross and other people are
just like, that was the best thing ever.
That's what business is.
Business is.
a rollercoaster.
You will have your hands up in the airgoing down a really big hill, screaming
at the top of your lungs, still smilingbecause it's still the best thing you've
ever done, and you're not sure what thenext corner is, how fast you're going

(30:50):
to go around, or how slow you're goingto go around it, and you're It's about
looking at it, bracing yourself for theexpectations and just enjoying it as well.
When you've got your goals and everythingset up for you, it takes time, but you
can move mountains and it is a lot easier.
Our next episode, we're talking allabout our goal setting . So goal

(31:15):
setting is really important in, inentrepreneurship and strategic planning.
If you've got any questions, if you'vegot any thoughts about what life's like
as an entrepreneur, then please messageme, where I'm always available on chat.
I'm across all social mediaplatforms at thebusinessvault.
au and My inbox is open for you, butI would love to hear your thoughts.

(31:39):
We'd love to have you on the journeyand it will be really exciting to
see you succeed because life is soincredible when you get to take that leap.
I'm always here for youand your support, cheering you
on.
And I have so much belief in your
success.
If you liked today's episodeof the business vault.

(32:01):
Be sure to subscribe and share with yourfellow entrepreneurial friends who might.
Just need some help along theirjourney too, until we see you
on the next episode, have.
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