Kathleen Shannon (@AndKathleen) is a graphic designer and brand strategist, and co-founder of Being Boss, a podcast and community for creative entrepreneurs. Kathleen began as a staff art director, but learned entrepreneurial habits working on her side projects and blogging. She's now seeking to become a media mogul and serve the creative community.
In this conversation, we discuss the origins of Being Boss, how Kathleen learned systematic behaviour and stays organised, and the common mindsets of creative entrepreneurs.
Catch up with Kathleen on the Being Boss website or that of her agency, Braid Creative. Download The Busy Creator Podcast, episode 95 (MP3, 52:24, 25.3 MB) Download The Busy Creator Podcast, episode 95 (OGG, 52:24, 24.4 MB)
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Show Notes & Links Prescott had a classmate named Kathleen, who went by Kate. Her mother, also Kathleen, went by Cassie.Kathleen was almost named “Cinco”, born May 5Prescott is born May 6, making the two both TaurusesKathleen describes herself as a “truth seeker & dream (job) chaser. Tea drinker & good food eater. Risk taker, magic maker & booty shaker.”AndKathleen.com, Kathleen’s personal site and retired blog“Creative Horcruxes”, websites and projects where we divide our passions, time, and attentionKathleen co-owns Braid Creative with her sister TaraBraid Creative is “Branding and business visioning agency for creative entrepreneurs”The Being Boss podcast started in 2014 as a way for Kathleen to “grow the top of her funnel”Emily Thompson (@EmilyM_Thompson), Kathleen’s partner in Being BossPrescott kept hearing about “your audience”, which sparked him to start The Busy CreatorPrescott admits that Being Boss is “ahead” of The Busy Creator in terms of spawning multiple forms (books, events, community classes, etc.)
"Show notes are a great way to increase search engine optimization."
Tweet This The aim is transform Being Boss from a podcast into “multimedia conglomerate”Chelsea Handler, Kathleen’s hero for hosting a tv showKathleen & Emily recently submitted a book for publishing (due out Spring 2018)FreshBooks was a sponsor of Being Boss almost since the beginning, because they alignBeing Boss Facebook Group, 17,000+ members strong, has grown almost beyond control
"How you feel at work affects how you feel at home, and vice versa."
"We didn't want to sully the waters with money."
Tweet This The Being Boss Clubhouse is a year-long community learning course with coaching, and more.Will Hudson, early guest on The Busy Creator, ep. 12It’s Nice That and its sister agency, AnywaysArmin Vit and Bryony Gomez-Palacio have both been on TBC, separately, eps. 3 & 84Brand New Conference, Brand New BlogKathleen started writing on LiveJournal in 1999Kathleen worked as an Art Director for advertising while blogging at homeThe Etsy–Pinterest BoomKathleen attracted freelance design projects from posting her wedding invitations
"First, you have to be dedicated to your craft."
Tweet This 10,000 hours“Fit of Entrepreneurial Passion”, as described by Michael Gerber
"Nothing kills creativity like desperation."
Tweet This Kathleen learned Project Management skills at her ad agency jobCharlotte Hornets
"You can only connect the dots looking backwards."
Tweet This Steve Jobs addresses Standford class of 2004 2005The Life-Changing Magic of Tidying Up by Marie Kondo on Amazon and on Audible
Prescott’s grandfather collected his lifetime’s worth of business cards9 Habits of Highly Creative People (free eBook)Kathleen & Emily met as internet blogging palsEmily pitched the idea of a podcast, along with responsibilitiesKathleen is the editorial lead; Emily handles web and tech
"I didn't know this thing would need its own bank account one day!"
Tweet This 7 People are involved with the production of Being Boss, including an editorial assistant and an audio editorThe E-Myth Revisited by Michael Gerber on Amazon and on Audible
"Most people are still in their struggle. There's never a 'there'."
"Your goals mean shit if you feel like shit along the way."
Tweet This Emily only uses list view in Asana; Kathleen only uses calendarPrescott prefers Kanban view, where that’s availableRamit SethiKaizen, continual gradual improvements over timeBird by Bird by Anne Lamott on Amazon and on Audible
Rework by Jason Fried & David Heinemeier Hansson on Amazon and on Audible
Daring Greatly by Brene Brown on Amazon and on Audible
Martha Beck BeingBoss.club Kathleen Shannon on Twitter Kathleen Shannon on Facebook Kathleen Shannon on Instagram Braid Creative on Facebook Braid Creative on Pinterest Being Boss on Twitter Being Boss on Facebook Being Boss on Instagram Being Boss on iTunes
Tools Being Boss PodcastFacebook LiveFreshBooksAcuity SchedulingAsanaCoScheduleNotebooks, Post-ItsEvernoteGoogle DocsSlack
Techniques Ask your audience what they want, to create new contentPut in your 10,000 hours before becoming an entrepreneur; become a “confident expert”Build a bridge before leaving your full-time jobAim to replace your income before taking that last leapAsk to be in client meetings; see the process up closeShare your process as you’re in it — publish along the wayCodify your methods, translate them to an e-course Find a “business bestie” and have “Skype dates”Use your existing resources to bolster your side projectsCreate an org. chart to plan future expansion, dutiesKnow every element of your business, and only outsource as neededWhen overwhelmed, write top 3 items on a Post-ItBe a little more casual with your team when chatting on Slack
Habits Drink Coffee and Tea every morningBroadcast on Facebook Live a few times a weekMake decisions, whether they’re right or wrongRespect your future self (through systems)Have empathy for others and what they struggle with — it may be different from youPut everything in Google CalendarWork out first thing in the morning
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