Michael Stinson (@MWStinson) is a veteran designer, educator, and business owner. In addition to his work as a professor of graphic design, he also runs Ramp Creative, a branding studio in Los Angeles, as well as Type Ed, a dedicated typographic education business which helps creative pros return to form in the fields of typesetting and layout.
Together in this conversation we unravel some of today’s worst typographic habits, and how to overcome them, share a few tips that all creatives can use to improve their type usage, and discuss some processes for working with clients.
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"I'm not training you to be designers; I'm training you to be Creative Directors some day."
"Everyone likes to do logos but wordmarks are extremely challenging."
"Designers these days don't like process. They want to jump to making it look good."
"If you get your process in place, you can design anything."
"Imagine if you're reading War & Peace in all caps — how far would you get?"
Bob Dylan by Milton Glaser
"The beauty of graphic design is that it works both sides of the brain."
"If you follow the right words the path will take you to the promised land of the visuals."
"You're an actor, you're a leader, you're an entrepreneur, you're a psychologist, you're a therapist ... all at the same time."
Building Brands eBook
"You're not going to use a crescent wrench for a hammer. Right tool for the right job."
"Never stop noticing design."
"Type isn't all about the characters themselves, it's about the space they take up and the negative space that's left."
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