Bryony Gomez-Palacio (@BryonyGP) is a co-founder of UnderConsideration, an all-purpose publishing and design business based in Austin, TX. Along with husband Armin Vit, Bryony publishes several blogs including Brand New, Quipsologies, and FPO, in addition to publishing several books, and hosting the annual Brand New Conference.
Armin was a guest on episode 3 of The Busy Creator Podcast back in Februrary 2014, making this chat an unofficial sequel. In the intervening years, Bryony and Armin have refined their workflow, taken new risks such as planning a version of the BNConf in Amsterdam, and still manage to balance family life with new creative endeavors.
In this conversation, Bryony discusses the origins of UnderConsideration and how she and Armin transitioned out of their New York design roles, moved to Austin, and managed to create a viable business in spite of a few close calls financially.Show Notes & Links
"We were living in a city that had a lot to offer, but living within a 10-block radius."
"It took me two years to be able to say 'I live in Austin, TEXAS'."
"We need to be very, very efficient. We don't have time to procrastinate and explore."
"We spend a lot of time at design school in order to make pretty spreadsheets."
"One thing we always fear is stability & stagnation."
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