Sally Hogshead (@SallyHogshead) is an author, speaker, and entrepreneur. Following a career in advertising, she evolved her career and reoriented toward building significance for other professionals and creatives.
In this conversation, Sally discusses the phases of her career (so far), shares some of what she learned on the ground with advertising heroes, and remarks on the challenges of writing long-form books as a person who naturally bends toward the quick win.
Check out Sally's latest book Fascinate and catch up with her on BrandFascination.com, for a start.
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Show Notes & Links Sally and Prescott have worked together on a varied of projects since 2011Prescott discovered Radical Careering during his first job, which wasn't a very good job.When Sally found advertising, it was "love at first sight"Portfolio Center and their Copywriting courseSally's first career phase was not being awarded or recognised as a student, but discovering that's hardly the entire game
"The most interesting creative ideas aren't going to be acknowledged at first, because they're not populist."
Tweet This Fallon McElligott Rice, now just FallonHer Second phase was working with smart people on rapid-fire projects
"You want to be the dumbest person on the team."
Tweet This Her Third phase was disillusionment when inheriting a management role
"It takes a completely different mindset to be with people than from being with my ideas."
Tweet This The Fourth phase was expansion to create ideas beyond an ad into the wider world [as an author, speaker, etc.].Sally was the Creative & Managing Director for Crispin Porter + Bogusky for their Los Angeles officeCP+B's LA Office opened its doors on Sept. 10, 2001
"It's easy to be creative when the world has a big budget and optimism and a love for what hasn't been discovered."
"In order to be a creative leader, you have to be able to lead people through the darkest times."
"It's impossible to have creative ideas in an oppressive environment."
48 Laws of Power by Robert Green & Joost Elffers on Amazon and on Audible
Kerning pairs (such as FA) [caption id="attachment_3445" align="alignnone" width="478"]Kerning Pairs[/caption]There used to be a natural (ten day) cycle with print advertising. There was time to work on stuff.
"I'm still a geek with words."
Tweet This Paste-upsBill WestbrookJean Robere
"One for the reel, one for the meal."
"Don't be a worrier, be a warrior."
—Tony Robbins (and Prescott, ironically)
Tweet This Clients would cut their marketing budget during the recession. Remember this? or this?Tibor Kalman (1949-1999)Design, like Jazz, is a generational artformJohn Coltrane played with Miles Davis who played with Charlie ParkerArmin Vit worked with Michael Bierut who worked with Massimo VignelliA lot of NYC agencies did annual reports, but didn't show it in the portfolioMedieval Stonemasons
"Signifance doesn't live in one piece. It lives in a movement or a body of work."
Tweet This The Martin AgencyThe One Show, advertising awards showVarnish, in printTBWA/Chiat/DayWieden+KennedyGoodby Silverstein & PartnersBob Barrie, Art Directorbinomial nomenclaturePrint finishes by thickness: Varnish → UV → AqueousPrint finishes by lustre: Dull → Satin → Hi-GlossNightclub FlyersFascinate achieved New York Times Bestseller statusSally admits to not being great with long content (100,000 word books)How The World Sees You by Sally Hogshead on Amazon and on Audible
"Revisions suck my soul. Creation enlivens me."
Tweet This "writing-tired", when Prescott feels uninspired to write blog posts, etc.
"I can't write anything great for the first hour. I have to get into a trance."
Tweet This AntiprotonThe 9 Habits of Highly Creative People, a free guide from The Busy Creator
"The hardest part about writing isn't writing, it's finishing the dishes."
Tweet This Prescott and Sally got connected on social mediaStarship Design on Facebook Sally Hogshead on Twitter Sally Hogshead on Facebook Sally Hogshead on Instagram Sally Hogshead on YouTube SallyHogshead.com HowToFascinate.com/blog BrandFascination.com
Tools MacBookNoise-cancelling headphones
Techniques Don't let the Creative Director and Managing Director be the same person; there needs to be a healthy tension between the two.Remark not only on awards won and praise given, but hard times which shape your characterExamine any project via its priorities "Quality of Work", "Quality of Life", or "Quality of Compensation."Pursue the areas of work that feel like a "wellspring" of creativity; avoid "creative agony"Create an Idea Wall, and hang up your projects as you think of themBlock time (at least 3 hours) to sink into writingListen to music that reflects the sort of writing you're aiming forDesignate externally- and internally-focused work (email vs. writing content)
Habits Write down the words you use when mentoring, and which you need to hearAppreciate craft, even if it takes slightly longerPeriodically examine your work and your agency to align with influence: Creative, Financial, or CulturalShape expectations around you; follow the type of work that suits you bestTake advantage of "swiftness"; don't analyse or think about ideas and instead just act (especially on side projects and writing ideas).Go to bed early; write in the morning.
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